Solutions to Airlines by Taylor Jensen

Communications Solutions For Airlines and Airports Keeping travelers informed as the industry takes flight

An Industry Ready To Take Flight COVID-19 forced business leaders worldwide to throw out their five-year plans and start over. Few industry sectors were affected more deeply than air travel. Virtually overnight, passenger traffic plummeted by more than half as 25 years of growth was lost. However, few industries are now better positioned for recovery. Air travel will steadily rebound in the coming months as lockdown-weary travelers seek to refresh, reconnect and recreate. As a single-source marketing partner with an unrivaled range of capabilities, Taylor is uniquely positioned to help airlines and airports capitalize on this recovery. From visual communications and printed materials to events, promotions, direct mail campaigns and much more, Taylor is standing by as an entire industry prepares for takeoff.

Contents Why Taylor?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Visual Communications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Promotional Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Printed Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Brand Marketing Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Custom Technology Platforms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Direct Mail Programs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Events & Installations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Warehousing & Distribution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Success Story: PrintStack™ Recommendations Streamline Airline’s Print Model . . . . . . . . . . . 19 Success Story: Warehousing Solution Supports Airline’s Growth . . . . . . . . . . . . . . . . . . . . . . . . 21

Why Taylor? Five of the top six U.S. airlines work with Taylor — and with good reason. They’ve seen firsthand what’s possible when they partner with a true single-source provider like Taylor. No one else can deliver the sheer range of solutions seen in this brochure. The speed to market, cost efficiency and brand integrity that come from working with Taylor free you to focus on what matters most: delighting air travelers. We also have decades of experience in the air travel industry and understand the unique challenges posed by intense competition and government regulation. Taylor uses this special subject matter expertise to provide communications solutions that improve the traveler experience, drive operational efficiencies and grow your bottom line.

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Omnichannel Capabilities From direct mail, email and SMS text to digital targeting, websites, custom apps and more, we have the ability to reach your audience through virtually any touchpoint, physical or digital.

Coast-to-Coast Network One of the five largest graphic communications firms in North America, Taylor has dozens of strategically located production and warehouse facilities — from Alaska and Hawaii to Puerto Rico and all points in between.

Award-Winning Creative Our award-winning in-house creative team enables you to bring new ideas to market faster, and across more mediums, while retaining tight control over your brand.

Socially Responsible Taylor is committed to maintaining high standards of social and environmental responsibility, ethical conduct and continuous improvement. This commitment is evident in our newest corporate value statement: We will protect the quality of life of our colleagues, customers and the community.

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Visual Communications Air travelers are eager to take to the skies once again — with proper precautions. Visual communications can direct traffic, promote special offers and encourage safe, responsible behaviors.

Dimensional Letters and Graphics Custom-crafted graphics and lettering — designed and installed by Taylor — will catch the eye and build your brand in a crowded airport terminal.

Vinyl Wraps and Outdoor Graphics Nearly any large fixture, indoors or out, can function as a billboard promoting your brand.

Backlit Signage Systems Backlit displays stand out from a distance as vivid, deeply saturated colors attract attention.

Hand Sanitizer Stations Hand sanitizer stations make busy travelers feel safe and encourage them to disinfect frequently while on the move.

Wall, Window and Floor Decals Direct the flow of traffic and keep travelers safe with custom decals for walls, windows and floors.

Magnetic Graphic Display Stands Reminders for screening and social distancing procedures can be moved wherever and whenever you need them.

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DID YOU KNOW? Taylor was one of the first companies in the U.S. to create silicone edge graphics. We’ve since produced more than 12 million square feet — roughly 280 acres — of SEG signage.

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Promotional Marketing Brand-building opportunities abound in the air travel industry as passengers move from one environment to the next. Nearly any item that the flier sees or touches is a potential blank canvas for your logo.

Apparel Our custom-designed apparel systems ensure that your front-line employees are effective brand ambassadors.

Flight Pillows and Blankets Before they nod off, make sure your passenger feels comfortable and cared for with logo-imprinted sleep aids.

Drinkware Mugs. Tumblers. Wine glasses. Water bottles. Disposable cups. Taylor sources a virtually unlimited array of highquality branded drinkware items.

Luggage Tags Branded luggage tags are prized by travelers for their practicality and are likely to be re-used for years to come.

Tote Bags Tote bags are a cost-effective marketing tool and will carry your brand to destinations worldwide.

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DID YOU KNOW? Taylor is both a top-five distributor and leading manufacturer of promotional marketing materials. Controlling the entire promo supply chain gives us unbeatable selection and sourcing clout.

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Printed Materials The world may be going digital-first but ink on paper still works best for countless applications. Printed materials allow you to deliver fast, accurate service and create great experiences in ways that digital delivery oftentimes cannot.

Business Forms Large companies nationwide — including a number of airlines — have been sourcing their critical business forms and operational documents from Taylor for decades.

Industrial Labels Boarding passes. Barcoded bag tags. Custom form/ label combinations. Digital print-on-demand technology. Years of materials science expertise allows us to create industrial labels that stand up to the rigors of air travel.

Magazines Lifestyle publications deepen customer relationships among travelers with ample time to engage.

Menus Printed menus for first-class fliers and rewards lounge users will make your most-valued customers feel special.

Safety and Maintenance Manuals Flight safety and maintenance manuals deliver information of vital importance to the air travel industry.

Seatback Cards Durable and easy to read, seatback safety cards ensure all passengers know exactly what to do in an emergency.

Training Materials Training materials — printed and kitted by Taylor — enable flight crew, ground crew and airport personnel to perform with optimum efficiency.

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Brand Marketing Studio Taylor’s in-house Brand Marketing Studio is an integrated team of designers, marketers, modelers, artists and writers. Our beliefs are rooted in a simple desire to do good work. We steward the brands in our care and strive to connect them to the head and heart of the end consumer. • Strategy development: Let us help you plan a highperforming campaign by identifying your business goals, key audiences and primary messages. • Creative concepting: Reach your customers with fresh creative at every relevant touchpoint including direct mail, signage systems, POS displays, websites and more. • Production management: Enjoy seamless campaign execution spanning print production, kitting, mailing and omnichannel technology integration.

Custom Technology Platforms Taylor’s print-on-demand portal is thoughtfully designed to maximize the productivity of your team members while lowering your costs and minimizing obsolescence. We can customize our technology platform for your specific needs and enable your team to collaborate with each other as they manage a variety of activities including: • Direct marketing: Manage, monitor and measure the performance of your direct marketing campaigns. • Kitting and fulfillment: Specify and initiate custom kitting requests online. • Print management: Proof, approve, order and track print orders from any mobile device, 24/7. • Promotional items management: Order and manage inventories of your promotional marketing items.

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Direct Mail Programs Taylor is a full-service direct mail service provider for everything from simple promotional postcards to secure statements and invoices. We also create omnichannel experiences with email, SMS text messaging, custom websites and mobile app development. • Campaign management: Receive end-to-end service through a single partner — from creative development and mailing execution up front to marketing data analytics on the back end. • Hyper-personalization: Speak to customers 1:1 with offers, messages and creative that are personalized to each customer and audience persona. • Postal optimization: Maximize deliverability while minimizing postage costs. • Speed to market: Hit the mailstream quickly thanks to Taylor’s nationwide network of print-and-mail facilities.

Events & Installations Taylor is the ideal single-source partner for special events and happenings throughout the facility. Whether you’re welcoming a carrier to the market, celebrating the launch of new services or cutting the ribbon on an airport expansion, Taylor can make it a newsworthy experience that gets talked about. • Commercial print: Communicate using everything from brochures and posters to table tents and coasters. • Corporate ID and branding: Make your brand tactile and tangible with high-quality corporate stationery items. • Promotional marketing: Create lasting connections with your customers in clever, memorable ways. • Signs and graphics: Proclaim your marketing message on signs and graphics of every size and shape.

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DID YOU KNOW? Taylor prints and mails more than two billion pieces annually and holds a Gold Level USPS® rating to ensure that customers receive their mail on time.

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Warehousing & Distribution Taylor has invested in state-of-the-art kitting and marketing fulfillment capabilities supported by regional distribution centers and warehouses across the country. Rigorous quality controls and state-of-the-art technology enable us to get the right information to the right person at the right time. • Complex kitting: Trust your most intricate kitting and assembly projects to Taylor’s marketing fulfillment team. • Direct-to-consumer fulfillment: Simplify your supply chain and create a seamless customer experience with our directto-customer fulfillment platform. • Freight and logistics analyses: Save money on warehousing and shipping through more efficient distribution processes. • Marketing fulfillment services: Get materials into customers’ hands faster with a warehousing network that allows one-day delivery to most major markets.

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DID YOU KNOW? Taylor has 1.7 million square feet of warehousing space in the U.S. and maintains an order accuracy rate of 99.3%.

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DID YOU KNOW? Taylor’s proprietary PrintStack operating model delivers measurable hard cost savings by eliminating waste and process inefficiencies from corporate print programs. Find out how a PrintStack Assessment could benefit your organization.

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Success Story

PrintStack™ Recommendations Streamline Airline’s Print Model Challenge A successful regional airline entered a period of significant growth but found itself struggling to keep up with complex issues in several areas of its business. In particular, the airline’s system for managing print materials had few checks in place to control versioning, identify obsolescence, prevent over-ordering and rein in costs. The client’s antiquated data systems were poorly integrated and provided information that was difficult to analyze and use.

Solution Taylor had an existing relationship with the company and offered to perform a PrintStack Assessment of the client’s needs. A team of seasoned PrintStack Engineers specializing in all aspects of large-scale print production examined the company’s unique print requirements, usage patterns and cost structure. Our in-house experts recommended a proven, efficient and scalable print operating model that would directly address the many StackGaps plaguing the airline. • Taylor merged the client’s various online resources into one integrated system with single sign-on access. In doing so, we built a new online materials distribution tool with capabilities including shipment tracking and budget tracking by location as well as centralized production restrictions, approvals and version controls. • Taylor supported a company-wide rebranding effort of more than 400 printed items and provided designs for a national training program encompassing brochures, flyers, handouts, posters, framed wall art and pop-up banners. • Taylor was able to link individual projects to specific cost centers in the client’s invoicing system and implemented new standards to ensure that monthly invoicing would be current and accurate.

Results Taylor’s PrintStack Assessment completely reimagined the client’s print management model.

COST REDUCTION Taylor was able to save the client up to 50% on a wide range of print products and services.

PROCESS EFFICIENCY Taylor’s client service team assumed a larger role, freeing airline staff for strategic priorities.

SPEED TO MARKET The client now enjoys faster completion of urgent print requests — same day in many cases.

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Success Story

Warehousing Solution Supports Airline’s Growth Challenge A rapidly expanding airline had outgrown its materials management model and was encountering severe operational challenges as a result. More than 250 items were being requested by 100 airline locations nationwide but the company’s internal fulfillment process was prone to errors. Items that were required to be on hand at all times — such as safety manuals and airsickness bags — were often subject to shipping delays, putting flights at risk for being grounded by the FAA.

Solution Taylor analyzed the quantities and usage patterns of all items and quickly implemented a comprehensive online fulfillment system for the airline. We then assumed full responsibility for warehousing and fulfillment through a Taylor warehouse located near the airline’s primary hub. • Every Monday, the airline’s locations nationwide place orders through Taylor’s proprietary online ordering portal. • On Tuesday, the team at Taylor’s warehouse facility boxes, weighs, labels and delivers these orders to the airline’s main hub at the airport — up to 10 pallets of boxes in all. • On Wednesday and Thursday, boxes are placed on airplanes headed to the destination cities that placed the orders. Each box is labeled with the corresponding three-letter IATA station code for accuracy.

Results Now more than 20 years later, Taylor continues to provide seamless warehousing and fulfillment services to the airline.

RISK MITIGATION Thanks to Taylor’s logistical savvy, the airline is not at risk for flight cancellations due to insufficient materials.

RESOURCE EFFICIENCY The airline no longer has to manage the fulfillment process internally, freeing up resources for growth-related activities.

INVENTORY CONTROL Taylor closely monitors inventory levels and usage patterns, providing a detailed inventory count each week.

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Learn More Find out how Taylor’s broad range of capabilities are uniquely suited to the needs of the air travel industry. Contact your Taylor representative today to learn more.

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