2022
PROMOTIONS EAST SHOW
AGENDA
Promo Selling Best Practices
The Creative Agency
Strategic Suppliers Guide
Amanda Kaeppler
Kelly Silva
Bonnie Little
Strategic Account Manager
Creative Merchandiser
Product/Brand Manager
Q&A
Selling Best Practices Presented by: Amanda Kaeppler Strategic Account Manger, Taylor Healthcare
“IT’S NOT YOUR CUSTOMER’S JOB TO REMEMBER YOU. IT IS YOUR OBLIGATION AND RESPONSIBILITY TO MAKE SURE THEY DON’T HAVE THE CHANCE TO FORGET YOU.” -PATRICIA FRIPP
SELLING BEST PRACTICES 01
CONSISTENCY IS KEY! Stay in front of your customers
02
PROMO CALENDAR Be Proactive, Not Reactive
03
WEBINAR WEDNESDAY Vendor Relationships Samples, Samples, Samples
04
PRODUCT LIBRARIES Marketing materials and product options
05
SET EXPECTATIONS Understand Timelines
SHAREPOINT/ HIGHSPOT
Taylor Promo Marketing Collateral - Home (sharepoint.com)
Lightning Experience | Salesforce
PROMO PRODUCT LIBRARIES
Promo Product Libraries - Home (sharepoint.com)
2022 PROMO PLANS
2022 Taylor Holiday Gift Idea Guide by Taylor - Issuu
Taylor Promo Marketing Collateral - WINTER HOLIDAY - All Documents (sharepoint.com)
RECRUITING & RETENTION
Human Resources Idea Book by Taylor - Issuu
CREATIVE AGENCY presented by Kelly Silva Creative Merchandiser
OUR APPROACH
MISSION
PROCESS
METHOD
Brand Storytelling
Discover the Brand DNA
Graphic Design
Creative Ideation
Develop the Message
Product Development
Elevated Experiences
Check out the Latest Trends
Taylor Manufacturing
Consult the Data
Marketing Merchandising
GWP CASE STUDY: NIKE RUNNING THE TASK Create a gift with purchase concept that will appeal to customers who have an interest in running.
OUR IDEATION Referred to in popular culture as Nike's "Holy Grail", Bill Bowerman's original Waffle Tread design was developed using his wife's waffle iron. This revolutionary step in the history of footwear has inspired fans and imitators alike. Influenced by his great invention, we have designed a collection focused on bringing this design legacy to modern consumers.
OUR CONCEPT: THE WAFFLE COLLECTION Paying homage to this unique history and iron out your muscles, the Nike Waffle Collection features a sustainable cork bottomed cotton tote available in black or white, waffle patterned workout journal and exercise Waffle Ball used for recovery exercises.
CREATIVE IDEATION & DESIGN
GIFT SETS & ONBOARDING KITS
NEW HIRE KITS
APPAREL DESIGNS
BAG DESIGNS
VIRTUAL POP-UP SHOPS
No inventory required, quick to set up Builds excitement around initiatives Great for employee recognition and rewarding top performers. No need to bring merch to events, have the attendees visit the VPS to redeem their show gifts. Perfect for order planning, gauging demand among recipients, and reducing the waste from over-ordering.
VIRTUAL POP-UP SHOP EXAMPLES
FIDELITY INSTAGRAM SHOP
Pop-Up Shops - Home (sharepoint.com)
Pop-Up Shops - Home (sharepoint.com)
K-C 150ᵗʰ ANNIVERSARY MERCH
PLAN AHEADQUARTERS Plan out bulk order in advance Curate products to add into a Virtual Pop-Up Shop Great for Company and Global Initiatives Perfect for Holiday Gifting 2022
planaheadquarters.com
TAYLOR ADVANTAGE PRODUCTS
TAYLOR ADVANTAGE PRODUCTS
As Seen On:
FEATURES
18/8 STAINLESS STEEL
24/12 COLD & HOT
POWDER COATED
Durable and reliable. No flavor transfer and temperature retention
Icy beverages stay nice and cool for up to 24 hours. Hot beverages
Easy to hold and to love; our powder coat gives our bottles a
are key benefits.
preserve their temperature for up to 12 hours.
beautiful look, and an easy grip for your hands.
CONDENSATION FREE
LEAKPROOF & VERSATILE LIDS
BPA FREE
Vacuum insulation keeps your bottle from sweating so your grip
Thanks to our tight-fitting, leak-proof lids, you can toss your water
Plastic bottles contain BPA, a common chemical found in single-
can stay dry, firm and clean.
bottle into your bag and not have to worry about any drips or
use plastic.
spills leaking onto your phone, wallet, or other important gear.
Iron Flask reusable stainless steel bottles are non-toxic and
Various water bottle lid styles allow for multiple carrying styles to
chemical-free, them a better option for both your health and the
fit your active lifestyle.
planet.
Taylor + Iron Flask by Taylor - Issuu
Taylor Promo Marketing Collateral - Iron Flask - All Documents (sharepoint.com)
Scuttlebutt Lounge Podcast @SBLoungeCast We have 2 @iron_flask and we love them got the big boys too 40oz.always hydrated for and during our podcast #hydrate #water #podcast #love
SPORTY MOMMAS @SPORTYMOMMAS SEP 22 The Iron Flask Rover 2.0 stainless steel tumbler keeps my beverages cold for up to 24 hours and is 100% leak proof. Use my code SPORTYMOMMAS10 for 10% off your order #yougotthis #ironflask #IronFlaskPartner https://bit.ly/3Br4M1b #fall #momlife
Are you still scouring for the best water bottle? Iron Flask might put an end to your search. Its popularity on Amazon caught our attention, so we had to test it. 6 months later the price has also gone up as it continues to outsell other major brands online. THE VERDICT But who’s the ultimate winner of this battle? That would, in my opinion, have to be the Iron Flask bottle. Not only is the Iron Flask capable of maintaining the temperature of hot drinks for longer (and this is arguably its biggest advantage), but it’s also available in more sizes, more colors, and comes with three instead of just one lid. And on top of that, it’s significantly cheaper than the Hydro Flask Insulated Water Bottle. It’s a fantastic choice for all those who want to save some money but don’t want to lose on functionality, durability, or even the looks.
The first impression of this stainless steel water bottle is that the box is impressive and the feel of it all is nice too. It’s immediately apparent why this is a popular item. Conclusion With a budget-friendly price range, Iron Flask returns your investment in spades. You get durability and reliability. It serves its purpose. Although, you need extra caution with its maintenance since the powder-coating is delicate. It’s cheaper than the competitor Hydro Flask 24 oz. Standard Mouth (roughly $35) with almost the same quality. Bonus, you get three lids for what you paid in a single purchase! For some reason, your Iron Flask ended up damaged? They have a lifetime warranty to cover you.
Taylor Promo Marketing BONNIE LITTLE, PRODUCT / BRAND MANAGER
Updates - October 2022
taylor.com
CONFIDENTIALITY NOTICE: This document contains confidential information intended solely for the recipient(s) named herein. The information set forth in this document may not be reproduced or disclosed by the recipients(s) without the prior written consent of the author.
Company & Industry Update
taylor.com
Taylor Promotional Products WHO WE ARE
Enterprise Accounts $150 Million
Small – Medium Businesses $100 Million
Supplier to Distributors $65 Million ‹#›
The Latest Promotional Market Update
Port Congestion Concerns Rise Amid Container Buildup (asicentral.com)
Suppliers Grapple With A Shortage Of Factory Workers - PPAI 7.12.22 Factory Workers Shortage
Supply Chain: Shifting Winds to Watch for in the 2nd Half of 2022 IndustryWeek 6.29.22What to look for - 2nd Half of 2022
The Right Targets
taylor.com
Solution Guardrails
Success in Modeling Promo
taylor.com
Development Highlights
SUSTAINABILITY
Bamboo State-Shaped Cutting Board
Reusable Tumbler with Clean Water Give Back Initiative
SUSTAINABILITY
Where To Go
taylor.com
Want To Go Shopping Tailored Collection / Sage Ideation
Order Cloud (four51ordercloud.com)
Taylor Promo Marketing | Promotional Products and Apparel | Brand Marketing: Promotional Home (promoplace.com)
Need A Quote TPM Sourcing Desk
Ideation Form: https://form.jotform.com/220796950377165
Quote Form: https://form.jotform.com/220783697838171 Samples: Points of Escalation: Jessica Konkler; Jessica.Konkler@taylor.com Shelly MacFadden; Shelly.MacFadden@taylor.com
SLAs: Repeat Quote/Simple Ideation <5 Items: 48 hours Ideation Quote >5 Items: 3-4 Business Days >$5,000 Budget and/or >2,500 units: 3-5 Business Days Conceptual Ideation / Overseas Quoting: 4-5 Business Days Compliance may add 2-3 Business Days on top of SLAs listed above
All Forms, Product Libraries, and Promo Decks can be found at the below web address: https://taylorcorp0.sharepoint.com/sites/PromoProductLibraries
Need to Place An Order TPM Order Entry / TPM Customer Service
Promo Order Entry Support for Accounts on TPM (Invoiced in Alliance): TPMAllianceOE@Taylor.com Please include the provided quote so Order Entry team can reference supplier information and costing.
TPM Order Entry (into Alliance): Promo Customers: TPMAllianceOE@taylor.com Phone: 877-475-3534 Manager: Megan Collazo Megan.Collazo@taylor.com Shelly MacFadden Shelly.MacFadden@taylor.com TPM Customer Service (into Alliance): reach out for order status, credit processing and order changes Promo Customers: TPMCustomerService@taylor.com Phone: 877-475-3534 Manager: Megan Collazo Megan.Collazo@taylor.com Shelly MacFadden Shelly.MacFadden@taylor.com
TPM Ordering SLAs
Rush Order Escalations: Sharon Sebastian: Sharon.Sebastian@taylor.com Megan Collazo: Megan.Collazo@taylor.com Shelly McFadden: Shelly.MacFadden@taylor.com
SAAGNY - Promotions East – Show Floor
taylor.com
CONFIDENTIALITY NOTICE: This document contains confidential information intended solely for the recipient(s) named herein. The information set forth in this document may not be reproduced or disclosed by the recipients(s) without the prior written consent of the author.
Show Floor – Apparel – Top 10 Top Vendors
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
AlphaBroder – Booth 901 – Meeting at 10 AM with Denise Spencer Charles River – Booth 1501 Delta Apparel – Booth 1507 Dunbrooke Apparel – Booth 1606 Fossa Apparel – Booth 1117 Headwear USA – Booth 1328 Perry Ellis – Booth 1202 Sanmar – Booth 1618 S & S Activewear – Booth 1318 Storm Tech – Booth 1425
Show Floor – Hard Goods – Top 10 Top Vendors
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Evans MFG – Booth 1313 Goldbond – Booth 1216 HIT – Booth 1401 HPG – Booth 1004 Imagen Brands – Booth 1112 Logomark – Booth 1315 NC Custom – Booth 1400 PCNA – Booth 1225 Spector Marketing – Booth 1504 The Magnet Group – Booth 1518
Show Floor – Niche Offering – Top 10 Top Vendors
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
AZX Sports – Booth 929 Bag Makers – Booth 1200 Chameleon Like – Booth 906 ETS Express – Booth 1602 Garyline – Booth 1103 Midnite Snax – Booth 925 Powerstick – Booth 1524 Showdown Displays – Booth 910 Towel Specialty – Booth 1018 Visions – Booth 913
Let's Hit The Ground Running!
2022
THANK YOU!