brand pack
W HO IS T HERESE
Therese is quiet but confident and comfortable in herself. She wants to enjoy the experiences she has in her life to the fullest, and she loves to experience them as intimately as she can. She wants to feel her emotions and be free to feel them entirely. Therese would be using the publication as an ode to herself and the intimate experiences she has had, that she wants to share through beautiful photography that evokes emotion in everyone. She wants people to feel her work To know Therese is to know contentment, but being curious to explore more of yourself and what the world has to offer. Therese is effortless beauty and thoughful ideas. The story of Therese is about how she is more quiet than she is loud, but she’s comfortable enough in herself to not have to answer to people about who she is. She loves herself individually, but she would rather throw all of her love intamacy that personal relationships give her. She is delicate and feminine. Therese shops from independent designers and vintage stores. She is down to earth and reserved, but also very confident in her style and choices. She loves to read, go to the theatre, museums, quaint cafes, art galleries, and the park. She loves photography and drawing and painting. She romanticizes life like she’s longing for something, or someone. Therese loves intimate dinner parties, dimmly lit bars and restaurants, and feeling like she’s in an indie film.
BRAND LOGO / GUIDELINES Brand logo:
Always lowercase and made to look as though it were drawn or sketched rather than typed. Brand statement: As fragile as a match, but given the right conditions, can burn a city to the ground. Brand typography: - Bright Demo for logo - Playfair Display Medium Italic for titles,, captions, and website on ads / cover page of publication - Playfair Display for all body text and subheadings Visual Dialogue: Photography and Illustration - Black and white - Natural tones - Darker more melodramatic tones -
EXAMPLES Black and white
Natural tones
Darker, more melodramatic
BRAND QUARTERLY PUBLICATION Cover Visual: - Photo will be more of an intimate fashion or still life shot (see example) - Logo will be on the top in original colour scheme
Cover lines: - No coverlines about what is in the publication - Only text on cover besides logo will be the website address at the bottom of the cover image Colour Palette: C=0 M=0 Y=0 K=0
C=20 M=14 Y=45 K=0
C= 36 M=48 Y=67 K=11
C= 5 M=2 Y=15K=0
C=30 M=58 Y=75 K=14
FLAT PLAN OF LAUNCH ISSUE: COVER PAGE
ADVERT
ADVERT
x2 to create 4 pages of adverts
MASTHEAD / CREDITS PAGE
VISUAL EDITORIAL COVER FEATURE
VISUAL EDITORIAL FEATURE
VISUAL EDITORIAL FEATURE
x5 for the 10 page spread
BACK COVER
Advertisements: - All advertisement images must follow similaar visual and illustrative brand guidelines - Only four main advertisements, to follow with the theme of the quarterly publication, and four main seasons of life Margins and Spacing: - All publication pages will be these dimensions: 200mm X & 297mm Y - All contents will fit in the centre of the page with a 12mm margin on either side
EDITORIAL FEATURE
- “Visual essay” consisting of a 5 double page (10 page) spread - Both fashion & still life editorial - Telling a story of who Therese is through each season of life - What is she like? What does she like? Who does she like?
BRAND WEB PAGE - Home page has logo at the top and a video of someone striking a match in the centre, and three lines in the top right hand corner as the menu bar. - Colour scheme remains the same. Link to mockup: https://therese-flower.my.canva.site/
BRAND ADVERTISING - Should be in A3 format - Logo on the top or in the middle of the advertisement in the colour scheme, website address on the bottom in brown, Playfair Display Medium Italic - Still life image is prefered, rather than a fashion image - 12.75mm margins on all sides - Example:
therese.com
BRAND EXTENSION For the brand extension, I am creating a match box that is uniquely made and exlusively passed out at certain locations. The matchbox signifies a part of Therese as a brand to follow her delicate build and strong persona. These matchboxes are meant to be cherished and collected by each individual who feels called to find them after the publishing of every quartely publication. - Collectable match box that comes out with every quarterly publication. - Each box is unique and ties in with the publication, will open up similar to a locket with two images on the inside and a cover image. - Brand statement goes on the bottom of every box. - To be exclusively passed out at certain places like - L’escargot - Aperature - Le Labo stores - Art galleries - Mirror Palais events
MAT CH BOX VOLUME ONE