Podcast Production Guide

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taylor.com/art-of-marketing-operations

Production Guide Behind the scenes at The Art of Marketing Operations

Creating a New Future — Together The Art of Marketing Operations is a podcast about passionate marketing leaders who are building a better way. Every other Tuesday, we hear from leaders across a variety of industries as they discuss the latest innovations in data analytics, digital marketing, results measurement and more. It’s all about helping marketers like you grow your business and enhance your work life.

275

5

average streams

average rating

per episode

Who’s Listening?

United States

92%

International

8%

Where to Listen?

2

Amazon Music

Apple Podcasts

Google Podcasts

Sounder

Spotify

Stitcher

Taylor

Tune In

TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S

G LEN N BOTTO MLY, P H . D. Chief Marketing Officer

About the Host Glenn is a marketing leader who inspires his team with a clear vision:

The customer is the most important person in your business.

For Glenn, business is all about people, and his approach to leadership is to coach and help his team grow. Join Glenn as he explores the full spectrum of marketing — from strategy development and market research to product marketing, martech development, the creative process and more.

A GU I D E FO R O U R GU ESTS

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Getting Started 1

You must use a Google Chrome browser

2

Make sure you are not in “incognito” mode

3

Please use an external microphone (such as with headphones) to limit any echo

4

Close all other applications to prevent bandwidth overload

Powered by Riverside.fm The Riverside.fm remote recording platform allows us to record high-definition, studio-quality content without the need for expensive equipment. With Riverside.fm, there’s no need to install any software, create an account or download anything.

Simply click the link provided in your calendar invite and follow the instructions. We only ask that you join us on the Riverside.fm platform for both the pre-interview and the recorded interview so we can walk through any technical issues ahead of time.

Questions?

If you have any further questions email Kenzie Belina, our Podcast Ring Leader. kenzie.belina@taylor.com

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TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S

The Podcast Process

1

Pre-interview We begin with a scheduled preinterview that lasts 30 minutes.

This is conversational and easy as our host asks overarching questions to get to know you and your story.

2

Recorded Interview Session After the pre-interview, we consider which topics our listeners would enjoy learning more about in the recorded session. We then reach out to schedule the recorded session and provide an outline of topics, allowing you to come prepared and at ease.

A full 60 minutes is set aside for the recorded session to allow for any technical complications.

3

After Recording Afterwards, your episode will go into post-production where we will edit the sound and video quality, create LinkedIn carousel ads, microvideos, blog posts, etc. Before your episode airs, you will receive a follow up email with promotional snippets you can use to help publicize your podcast episodes on platforms of your choosing. We will also remind you when your episode goes live.

A GU I D E FO R O U R GU ESTS

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