Podcast Guest Consideration Guide

Visit us at:

taylor.com/art-of-marketing-operations

Guest Consideration Guide Everything you need to join the conversation

Your Go-To Podcast for Marketing Operations Thank you for exploring the opportunity to be a guest on The Art of Marketing Operations podcast. We welcome dynamic, forward-thinking leaders who would like to share their experiences with others who can benefit from them.

There are no hidden costs or commitments to be on our show. We’re simply delighted to speak with — and learn from — leaders like you.

The Five Traits of a Great Podcast Guest 1

You have a wide variety of marketing or marketing

2

You are proud of your accomplishments and believe

3

You’ve made mistakes, learned from them and want

4

You are excited about the future of marketing and

5

You want to engage in a larger conversation with other

2

operations experience.

others can benefit from your stories.

to help others avoid them.

marketing operations.

marketers who are making a difference in the profession.

TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S

Learn More See these traits in yourself? Want to learn more about being a guest?

Simply review the information enclosed and contact our Ring Leader of The Art of Marketing Operations podcast, Kenzie Belina. kenzie.belina@taylor.com

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Creating a New Future — Together The Art of Marketing Operations is a podcast about passionate marketing leaders who are building a better way. Every other Tuesday, we hear from leaders across a variety of industries as they discuss the latest innovations in data analytics, digital marketing, results measurement and more. It’s all about helping marketers like you grow your business and enhance your work life.

275

5

average streams

average rating

per episode

Who’s Listening?

United States

92%

International

8%

Where to Listen?

4

Amazon Music

Apple Podcasts

Google Podcasts

Sounder

Spotify

Stitcher

Taylor

Tune In

TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S

G LEN N BOTTO MLY, P H . D. Chief Marketing Officer

About the Host Glenn is a marketing leader who inspires his team with a clear vision:

The customer is the most important person in your business.

For Glenn, business is all about people, and his approach to leadership is to coach and help his team grow. Join Glenn as he explores the full spectrum of marketing — from strategy development and market research to product marketing, martech development, the creative process and more.

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Recent Guests

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If you’re not focused on the

Take a step back and start asking

customer, you’re in deep trouble.

questions before you look at the data.

Chris Panebianco

Robert Holmes III

Chief Marketing Officer,

Marketing Data Operations and Analytics,

Bankers Healthcare Group

Couchbase

Featured episode:

Featured episode:

U SE DATA TO S UP P O RT DY N AM I C C R E AT IV I T Y

A RE YO U A SKI N G YO U R DATA T HE RI GH T Q U EST I O N S?

October 2021

November 2021

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Listen and Follow Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate and create the future.

Learn how to listen at taylor.com/art-of-marketing-operations

When you have the different

Data can be the biggest problem

operations teams, there’s always a

you will ever have.

handoff. When you have a revenue operations function, that handoff turns into a handshake.

Danielle Balestra Vice President of Marketing Operations, CIT

Andrew Smith Director of Growth, RevOps Featured episode:

Featured episode: T H E RI GH T WAY TO D O EMA I L ST RAT EGY EX EC U T I O N December 2021

F ROM H AN D O F F TO H AN D S H AK E : T H E R E VO P S F UN CT I O N November 2021

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Recent Guests

8

There are a lot of levers to pull in

It isn’t about the abundance of

the marketing world. Sometimes you

information today, but how do you

have to experiment and you have to

utilize that information? And where

pull those different levers.

in the funnel do you utilize it?

Josh Druck

Neha Dadbhawala

Sr. Manager Digital Marketing and Operations,

Director of Digital Marketing Operations,

Signify Health

McAfee

Featured episode:

Featured episode:

H OW SA L E S & M ARK E T I N G CAN WO R K TO G E T H E R

O P T I MI ZI N G WO RKF LOWS & MEA SU RI N G SU CC ESS

January 2022

January 2022

TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S

Listen and Follow Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate and create the future.

Learn how to listen at taylor.com/art-of-marketing-operations

The importance of marketing

Measure what matters. If you care

operations is being able to

about it, you should measure it

connect the dots between

and all the possible inputs.

marketing and revenue.

Jasmine Carnell

Brandon Goldstein

SalesOps Senior Analyst,

Sr. Manager Marketing Operations,

Lessonly by Seismic

Evolve

Featured episode:

Featured episode:

DE M YST I F Y I N G R E VE N UE O P S

T H E A RT O F MA N AGI N G MU LT I P LE C U STO MER T YP ES

January 2022

February 2022

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Getting Started 1

You must use a Google Chrome browser

2

Make sure you are not in “incognito” mode

3

Please use an external microphone (such as with headphones) to limit any echo

4

Close all other applications to prevent bandwidth overload

Powered by Riverside.fm The Riverside.fm remote recording platform allows us to record high-definition, studio-quality content without the need for expensive equipment. With Riverside.fm, there’s no need to install any software, create an account or download anything.

Simply click the link provided in your calendar invite and follow the instructions. We only ask that you join us on the Riverside.fm platform for both the pre-interview and the recorded interview so we can walk through any technical issues ahead of time.

Questions?

If you have any further questions email Kenzie Belina, our Podcast Ring Leader. kenzie.belina@taylor.com

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TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S

The Podcast Process

1

Pre-interview We begin with a scheduled preinterview that lasts 30 minutes.

This is conversational and easy as our host asks overarching questions to get to know you and your story.

2

Recorded Interview Session After the pre-interview, we consider which topics our listeners would enjoy learning more about in the recorded session. We then reach out to schedule the recorded session and provide an outline of topics, allowing you to come prepared and at ease.

A full 60 minutes is set aside for the recorded session to allow for any technical complications.

3

After Recording Afterwards, your episode will go into post-production where we will edit the sound and video quality, create LinkedIn carousel ads, microvideos, blog posts, etc. Before your episode airs, you will receive a follow up email with promotional snippets you can use to help publicize your podcast episodes on platforms of your choosing. We will also remind you when your episode goes live.

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