Executive Summary

Taylor is proud to be a trusted partner to Byer’s. For the past several years, we have consistently worked on your behalf to support your growth objectives and store signage program needs. The results of this partnership have been remarkable for Byer’s the company has grown into a national leader in providing your customers with quality products at the lowest prices. However, this rapid growth has also proven to be challenging to support efficiently and in some ways cost effectively.

As your primary print, kitting and distribution provider for store signage, we acknowledge Byer’s unique needs and requirements. We are also aware of the challenges we experience in supporting your monthly campaign pushes and new store openings. Byer’s has likewise realized the need to look at the current campaign development and deployment activity in search of process improvements and opportunities for optimization. For this purpose, Taylor proposed a due diligence assessment of your current state with a resulting readout of findings and recommendations for improvements.

The assessment targeted the current process utilized for the execution of monthly signage pushes with a focus on:

• Gaining insight into the current state to identify gaps, bottlenecks and areas of risk

• Determining what is and isn’t working

• Documenting cost and lost opportunities

Based on our findings, Taylor committed to providing feedback to Byer’s outlining findings, identifying areas for improvement and presenting specific recommendations for Byer’s consideration. This Findings and Recommendations document provides Taylor’s suggestions of:

• Implementing a series of immediate and short term changes and process improvements to the current workflow

• Establishing an “owner” of monthly signage pushes, kit contents and coordinated new store kits

• Implementing a defined SKU process for assignment and item integrity

• Utilizing technology tools to create and maintain a “single source of truth”, artwork, signage templates and campaign workflow management and reporting

• Establishing a path to an optimized future state to manage store attributes and allow for regionalization, variable signage pricing and personalization to improve store ROI

As a result of our assessment, our primary recommendation is that changes in process and adoption of supporting technology are required if Byer’s is to effectively support continued fast-paced growth. Without process improvements applied, ongoing expansion with monthly campaign pushes have been and will become more problematic and costly to the organization.

We appreciate the time invested by the Byer’s team, as well as key stakeholders in participating in this assessment and helping us in formulating our recommendations. We look forward to your feedback with an intent to work collaboratively with Byer’s to improve your processes and realize the savings, time efficiencies and advanced reporting available as a result of this review.

Respectfully, Your Taylor Team