Experience

14 | Taylor Corporation

Running a dealership is about attracting customers and giving them a reason to return. As your partner, our vision is to help you form a relationship with customers — from researching a vehicle to negotiating the deal, returning for service, and eventually, to buy another vehicle.

A Chocolate Key B Buttermints C OtterBox Case D Your First Car Tin – Micro-Mints® E Key USB

A

D B C

E

These things, I think, are fundamental to intelligent customer relationships:

1. The customer is not dependent upon us — we are dependent upon him.

2. The customer is not an interruption of our work — he is the purpose of it.

3. The customer is not a rank outsider to our business — he is a part of it.

Kenneth B. Elliott

Automotive Idea Book | 15