2022 Taylor Trends Guide

TRENDS Guide Taylor Promotional Marketing Group

CONT

TRENDS

01 02 03 0

Real Life Fantasy

Digital World

Great Outdoors

Cultural C

TENTS

S Guide

04 05 06 07

Celebration

Social Sphere

FUNds

Design Concepts

IS THIS REAL LIFE OR IS THIS J

00 Introduction

“When one door closes, another one opens,” or so the say. 2020 wa shut us in but as a culture we’ve been adapting and emerging in the with new solutions and technologies. Digital adaptation has becom necessity and the inertia for adaption and change flows into 2022.

With emerging tech, we are experiencing new ways to collaborate, explore. Technology adaptation has given way to transitional emplo record keeping, and energy/waste reduction. In 2022 we’ll see mor collaborate, automate, and explore.

JUST FANTASY?

as the door that e following years me a means of

automate, and oyees, paperless re ways to

Storytelling to the entire world has become easier and with new tech we’ll be able to share stories of social responsibility and positive growth. On the flip side, emerging tech can blur the lines between fantasy, fiction and even reality.

With technology woven into the fibers of our personal lives, we’ll see digital patterns emerging in physical product and oppositely natural textures will appear to offset and reconnect with reality while using our digital pieces. We’ll see tones that are natural offset by statement pieces of vibrant patterns and colors.

REAL LIFE FANTASY

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REAL LIFE FANTASY Concepts that seemed attainable only in science fiction films are now coming to fruition while plans for even more far-out ideas will soon come to light. With such notable recent achievements as SpaceX, Space Force, haptic gaming suites, thinking AI, self-driving cars and new talks of vacationing in space, we’re sure to see continuing technology strides throughout 2022.

TAYLOR Trends

PROMO ECHO Throughout cinema history, lighting has played a key role in achieving sci-fi and fantasy aesthetics. Reflections, refractions, and illuminating items can play into this dream-like, fantasy world turned reality. Taylor offers promotional items that will compliment this fascinating sci-fi meets real life vibe to make your marketing campaigns out of this world.

DIGITAL WORLD

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DIGITAL WORLD

We may live in a material world, but the digital world has given us many shortcuts and conveniences. The generational technology acceptance gap is starting to close and even employers are recognizing efficiencies and cost savings of work from home employees. Gone are the days where all individuals are expected to leave the home for work, school, shopping, & even socialization. We literally have the world at our fingertips to access when and where we want.

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PROMO ECHO

Taylor provides promotional marketing items that support busy lives while stylishly complementing any workspaces weather that is in your home office or business location. From wireless technology, to pens, journals, bags and drinkware, Taylor has the everyday necessities and much, much more.

GREAT OUTDOORS

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03

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GREAT OUTDOORS Tech-driven lives can bounce the mind in many directions. To find balance, many people take to exploring nature to reconnect both in and out of the home. During outdoor excursions durable equipment is desired along with ways to waterproof our tech gear. At home, natural elements that support our tech driven lives but feel & look more natural, are being adopted to seamlessly blend into interior designs. With this natural drive comes the thought of reducing waste and valuing reusable items.

03

TAYLOR Trends

PROMO ECHO Taylor supports the movement to reconnect with nature by offering high quality, durable promotional items for the home, for technology support, and for your sustainability marketing movements. Ask us about our eco-conscious items and how we can support your needs.

CULTURAL CELEBRATION

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04

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CULTURAL CELEBRATION A common thread has been spun globally resulting from the global pandemic and the hardships involved. We’ve begun to look at a way to express ourselves outside of ourselves to find cause for celebration. While diversity will be a catch phrase, this trend is less about singular pride and more about empathy, connection and adding intrinsic values.

04

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PROMO ECHO

Celebrating and sharing uniqueness will inject color, textures, and artisan made items into our worlds. The stories of the people who create the products and how the purchase of those products will support real people and their communities will be a value that will drive deeper connections and purchase satisfaction.

SOCIAL SPHERE

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05

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SOCIAL SPHERE

Humankind has adapted to socializing at a distance and using technology to bridge the gap of interpersonal communication. In doing so, people have become creators and marketers all on their own, sharing their personal stories with their social circle and sometimes the whole world easily with social media.

Delving into the digital sphere, our lenses have widened to those who are in need of support and acceptance both physically and emotionally. A rich desire to support and connect with our community and those who create products that support causes we champion has emerged. In 2022 we will see and share more stories of human emotion that make our huge world feel somewhat smaller.

05

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PROMO ECHO

In order to add brand recognition in the social sphere, companies will lean more on influencers sharing their branded promotional items and the story of how their item impacted the influencer. Taylor can help our customers penetrate the influencer market with custom developed kits for unboxing videos that resonate among crowds to support you makings of a viral sensation.

FUNds

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06

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FUNds

A growing number of people looking for fun while avoiding social contact have adopted online gambling and investing. According to “Research And Markets” the world’s online gambling market is expected to register a compound annual growth rate of 11.9% between 2021-2026. The stock market has also seen a notable uptick in younger users who happen to have an interest in crypto currency.

Reference: https://www.cnbc.com/2021/08/02/new-investors-are-jumping-into-themarket-in-the-post-pandemic-boom-.html

06

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PROMO ECHO

With new operational cost savings, thanks to emerging tech and established work from home employees, many businesses will be able to allocate more funds to attract and thank investors. As a side effect of more work from home employees, businesses will also need to consider allocating funds to retain employees with promotional items that incentivize and reward employees, establishing feelings of work life connection and promoting job satisfaction. The professionals at Taylor work with clients to create the best promotional product program opportunities for your financial growth and employee investing needs.

DESIGN CONCEPTS

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07

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DESIGN CONCEPTS We experience our world through thoughts and feelings. Our senses play a major role in how we perceive and feel about our environments even if it’s on a subconscious level. With more and more time spent on electronics, our senses are desiring real life experiences. Texture, patterns, and color will all play a vital role in connecting to reality.

07

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PANTONE COLOR OF THE

“With trends in gaming, the expanding popularity of t Peri illustrates the fusion of modern life and how col https://www.pantone.com/color-of-the-year-2022

Veri Peri is the first ever color created for Pantone C transformative times where we emerge from isolatio

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YEAR 2022 • PANTONE 17-3938 VERI PERI

the metaverse and rising artistic community in the digital space PANTONE 17-3938 Veri lor trends in the digital world are being manifested in the physical world and vice versa.”

Color of the year. It represents courageous creativity, imaginative expression, and the on with our notions of standards evolving and our digital and physical worlds collide.

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07

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PROMO ECHO The integration of our physical and digital worlds brings about an integration of both natural fibers and digital patterns in our promotional items. Wood grains used on indoor promo items evoke connections to the great outdoors while velvety soft materials offer comfort. The illusion of touch with tone on tone printing like gloss on matte (or vise versa) is also be a welcome finish for 2022.

LEARN MORE Taylor actively researches, manufactures, and sources world class promotional items for our customers all over the world. We offer items with many types of decoration techniques that can be full-color and 100% custom. If you are looking for a unique promo item that stands while complementing your brand, reach out to us. We are looking forward to supporting you!

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