1 minute read
Arista Pro
from Shumi
by Kanika Tayal
Our typeface has no edges to show comfort and easy for everyone to read and recognize.
舒适 / Shushi
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Using the Xiaomi philosophy of using MI with the names of all their brandsand keeping the essence alive, Shumi stands for Shushi+Mi which means comforting MI.
With the improvement in technology and versatility of the products, we tend to reach out to every possibility. We have a responsibilty to protect the peaceful, uninterrupted sleep for babies and parents. By providing the resources to understand and optimise all factors that in uence a baby’s care, we have created smart diapers within a reasonable price range
RGB: (59, 167, 200)
CMYK: (71, 17, 0, 22)
BLIZZARD BLUE
HEX: #9EDCEE
RGB: (158, 220, 238)
CMYK: (34, 8, 0, 7)
To present the calmness and comfort of our brand, blue tint is being used as our brand colour.
To ensure the legibility and lucidity of the logo we follow a standard pairing of the logo and the background.
Moonstone logo is preferred keeping the liveliness alive.
Here are the following preferred variations of logo and the background.
