On Premise September/October 2012

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

SEPTEMB E R • O C TO B E R 2 0 1 2 t lw. o rg

What is your political footprint?

™

Glasses. Ice. Coasters. Society.

It’s what you need to do business.

ting the drink specials No matter how friendly the bartender, how temp lete without TRIM comp isn’t just n taver a or how diverse the jukebox, ly serve up some proud we ® ty Socie At ance. coverage from Society Insur ble. And, best of all, of the broadest property/liability coverages availa tavern owners like you. our TRIM program was concocted specifically for ess, swing over If you’re thirsty for coverage made for your busin got on tap. to societyinsurance.com and check out what we’ve Society Insurance is a corporate sponsor of the Tavern League of Wisconsin:

™

150 Camelot Dr ive P.O. Box 1029 Fond du Lac, W I 54936 888-5-SOCIET Y (888-576-243 8) societyinsuranc e.com

SEPT/OCT 2012 VOLUME 30, NO. 5

F E AT U R E S : 10 What is your political footprint?

LEAGUE SPOTLIGHTS: LEAGUE PROFILE

Monroe COUNTY

26 Monroe County Tavern League BUSINESS SPOTLIGHT

27 The Bank CHARITY SPOTLIGHT

28 Freedom Honor Flight

D E PA R T M E N T S : 4 8 30 32 34 37 38 40 42 44 46

PRESIDENT’S PERSPECTIVE FRONT RAIL DISTRIBUTOR SPOTLIGHT CORPORATE SPOTLIGHT FEATURED AFFILIATES AFFILIATE MEMBERS NEW MEMBERS ACCOUNTING HELP LOCAL LEAGUE UPDATES STRAIGHT UP - TEQUILA ADVERTISER INDEX

13

77th Annual TLW Fall Convention October 22 - 25, 2012 Kalahari Resort Wisconsin Dells, WI

SOCIAL NETWORK facebook.com

www.tlw.org

Tavern League of Wisconsin

twitter.com/TavernLeague

2012 September/October On Premise

3

PRESIDENT’S

PERSPECTIVE

LOCAL LEAGUE Two Victories on the National Level

CORPORATE LEAGUE AFFILIATE

Swearingen is busy campaigning for the State Assembly 34th District. Rob asked

SPONSORS MEMBERS

R

ather than write about current public policy and problems we are facing on the national scene as I do when I give my report at the conventions, I am going to write about two victories we have had on the National level. These two victories affect every licensee’s bottom line, and we all care about bottom line.

Although victories that affect your bottom line are few and far between, they are significant and meaningful.

ACCOUNTING

me if I could do him a favor and write an

article for the On Premise. After I said Ok

I would try, the next question obviously was - What do I write about? So I decided

to take the opportunity to write about

HELP

CORPORATE

our National Association, the American Beverage Licensees.

Robert “Bubba” Sprenger

Central Zone Vice President

RAIL

FEATURED CHARITY On Premise 2012 September/October

companies, big banks, Visa, Mastercard, we were successful in lowering the swipe fee from an average of $.44 per swipe to maximum of $.21 per swipe. The $.21 was a compromise and probably should have been less, but even at $.21 that is a lot of money in a years time.

Yes, these are success stories, and they do not come fast or easy at the federal level.

Yes, I wish we could have more victories to write about. I can only tell you that we will continue our efforts to protect your profits.

With your membership in the TLW, and TLW’s affiliation with ABL, we will continue to work to save you money and to increase your bottom line.

SPOTLIGHT

In 1994 our National Association, at that time the NABR, at the request of the TLW, started a movement to remove the Special Occupation Tax (SOT). In 2004 ABL was successful in passing legislation to remove the mandatory $250.00 per year SOT we paid

LEGISLATIVE

4

By Robert “Bubba” Sprenger Central Zone Vice President

PROFILE

It’s midsummer and TLW President Rob

FRONT

UPDATES

“We all care about the bottom line” — Robert “Bubba” Sprenger

NOTES

to the Bureau of Alcohol and Firearms. Every year we have faced attempts to reinstate this tax in one form or other. To date we have been successful in keeping it from happening. For eight years (2004–2012) at $250.00 per year, that is $2,000.00 per license that we have saved our members. That is real savings.

AFFILIATES

Last year, ABL, a major player in the Merchants Payment Coalition, was successful in getting some relief in swipe fees on debit cards. After a tough battle with credit card

SPOTLIGHT

www.tlw.org

CORPORATE

SPONSORS

Support those who

LEAGUE

support our association

PROFILE

Platinum Sponsors $50,000+ per yEAr

AFFILIATE

MEMBERS

ACCOUNTING

HELP

Gold Sponsors $25,000+ per year

CORPORATE FRONT

SPOTLIGHT Anheuser-Busch

RAIL

Silver Sponsors $10,000+ per year

LEGISLATIVE

NOTES

Bronze Sponsors $5,000+ per year

FEATURED CHARITY BUSINESS

AFFILIATES SPOTLIGHT SPOTLIGHT

Wisconsin Amusement & Music Operators, Inc.

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

DISTRIBUTOR

Tavern League of Wisconsin

SPOTLIGHT

2012 September/October On Premise

5

Since 1993

• • • •

New Platinum Touch 3 34+ Games, 10 New Titles Frontier 9 or 25 Liner Cheers 20 Liner

• • • •

Treasure Museum 9 or 25 Liner Super Bugs Bonus 8 or 25 Liner 3 Player Blackjack Quarter Pushers – Pull Tab

Tired of printer jams on your games?

Are you getting ripped off with fake tickets?

Our new thermal printer will solve your problems.

Get your best price at the show and then give us a call.

WE WILL NOT BE UNDERSOLD. Tel: 877-354-7544 | www.GlaStore.com

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On Premise 2012 September/October

www.tlw.org

Join us in Burgundy’s Restaurant and Brewski’s Pub & Grill! Full service restaurant and lounge… serving American Cuisine for breakfast, lunch, and dinner!

President: Rob Swearingen



Senior Vice President: Terry Harvath



Secretary: Sue Bonte Lee

 

Treasurer: Tom Dahlen Southern Zone Vice Presidents: Chris Marsicano, Jim Pickett Eastern Zone Vice Presidents: Gene Loose, Dale VandenLangenberg

The Plaza features 233 guest rooms including 25 whirlpool rooms, 4 two-room suites, and the Presidential Suite.

Indoor pool, large whirlpool, children’s pool, fitness center, and game room

      

All guest rooms and suites include:

Walking distance to scenic bike trails

Microwave Refrigerator In-room coffee maker Iron & ironing board Hair dryer Free, high speed wireless internet Complimentary hot continental breakfast

From Interstate 94 take Exit #65, right on Hwy 37, left at Craig Road

Close proximity to all area medical centers, University of Wisconsin Eau Claire, Chippewa Valley Technical College, Indoor Sports Arena, Hobbs Ice Arena, and Oakwood Mall

1202 West Clairemont Avenue ~ Eau Claire, WI ~ 54701 (800) 482.7829 ~ (715) 834.3181

www.plazaeauclaire.com

Central Zone Vice Presidents: Lori Frommgen, Robert “Bubba” Sprenger Northern Zone Vice Presidents: Dan Corbin, Pete Olson

Editor: Pete Madland, Executive Director Tavern League of Wisconsin Publisher: Barbara Slack Slack Attack Communications Advertising Sales: Heidi Koch Slack Attack Communications heidi@slackattack.com Art Director: Ann Christianson Slack Attack Communications Contributing Writers: Pete Madland, Kimberly Ruef, Scott Stenger, Amanda Wegner, Robert “Bubba” Sprenger Printed By: Reindl Printing, Inc. Merrill,Wisconsin On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: (800) 445-9221.

Published by Slack Attack Communications, 5113 Monona Drive, Madison,WI 53716, phone: (608) 222-7630.

Printing is by Reindl Printing, Inc., Merrill,WI 54452. For advertising information, contact Slack Attack Communications.

Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.

Address corrections should be sent to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005.

Second class postage paid at Madison, WI and other additional offices.

FOR ADVERTISING INFORMATION CONTACT:

Heidi Koch Slack Attack Communications

608-222-7630

heidi@slackattack.com

© Copyright 2012 by the Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise

Tavern League of Wisconsin

2012 September/October On Premise

7

FRONT

RAIL

LEGISLATIVE

NOTES

Member Exclusive Benefit Program: Use it!

FEATURED CHARITY

R

AFFILIATES SPOTLIGHT

ecruiting new members is a tough job and in these difficult economic times it can be tougher. While some business owners may look to associations for answers, many will not join simply because they cannot afford the expenditure. How many times have you heard “I want to join but I just can’t afford it right now”?

offers discounts on various products to our members that are not available to nonmembers. Since first introduced four years ago, MEBP now includes around thirty products and services that offer savings to TLW Members that non-members cannot get.

Use of these products and services will help our members’ bottom line.

So we try to convince the non-member that membership is worth it. After all, for $150/ year you get a monthly newsletter from the state and the county as well as a bi-monthly magazine from the state! If that is not enough, we have two conventions a year, a Legislative Day and we even throw in a lobbyist and a toll-free number. While this may seem to be a bargain for most of us, for others it is not enough.

For years our members received discounts from BMI and ASCAP as well as dividends from Society Insurance and a free Accidental Death & Dismemberment Policy from American Income Life. These were the original participants in our Members Exclusive Benefits Program.

BUSINESS

Many tavern owners are looking for value.

We can argue our deal is a great value but he may not see it that way. The question he needs answered is “What is the TLW going to do to improve my bottom line?” For that $150 investment he wants us to increase his sales or decrease his costs by at least that much.

If we can’t do that he may invest that money elsewhere to try to improve his bottom line.

When and if this roadblock presents itself, I suggest you discuss the TLW’s “Member Exclusive Benefit Program”. This program 8

On Premise 2012 September/October

commitment into a new member. Everyone looks for something from an investment into an association. Some want information, some representation and some want a direct impact on their bottom line. For the latter, our Member Exclusive Benefit Program may be the answer.

SPOTLIGHT

DISTRIBUTOR

Guess what?

Other organizations have newsletters, magazines, conventions and yes, even lobbyists. While other organizations offer some of these similar benefits, some potential members do not see these as a benefit at all. They want more.

By Pete Madland TLW Executive Director

Participating Companies: American Income life ASCAP ATM Network BMI Cornerstone Processing Solutions Greater Insurance Service Corp.

Huebsch Services Is It 2B Marketing Magnuson Industries Midwest Coin Concepts Mutual of Omaha Precision Pours Qpondog Text Message Marketing Specialists Society Insurance The Insurance Center Ticket King TLW Member Mats TSYS Merchant Solutions Wisconsin Souvenir Milkcaps

SPOTLIGHT

After reaching out to our Affiliate Members, the list of participants has expanded. That list includes companies that provide amusement games and ATM’s, marketing services to website design and financial planning to many types of insurance coverage to bar and restaurant supplies. Take some time and familiarize yourself with these products and services. Knowledge of what is offered will not only help you in recruiting, but you might find value for yourself or existing members. Everyone is looking for help in improving their bottom line, especially in these challenging times.

We hope to expand this list even more in the near future. We have many new Affiliates and we will reach out to them and make them aware of our programs. In the meantime, keep this Member Benefit in mind when recruiting new members. It might be just what you need to push that non-

For more information, go to our website at www.tlw.org and click on “Member Exclusive Benefit Program” under the Members Only section.

www.tlw.org

Sweep the floors >>> Check Stock the shelves >>> Check Count the drawer >>> Check Prevent illegal tobacco sales >>> Click smokecheck.org

Teach your employees how not to sell tobacco to minors—with free online training at smokecheck.org.

Our easy certified training program can help business owners and employees avoid bad reputations and hefty penalties like license suspension or fines up to $500.

Even better, it helps Wisconsin youth stay smoke-free.

Smokecheck.org. It’s free. It’s fast. It’s the right thing to do.

Sponsored by the Wisconsin Tobacco Prevention & Control Program.

what iS Your poLiticaL Footprint?

What is your political footprint?

November 6th is Election day. From President of

your local district Attorney. Now is the time to

the united States to local races, Americans will

look at your political footprint and maximize

go to the polls to elect those who will run their

your ability to help elect candidates supportive

government. Candidates elected on November

of the hospitality industry. Please take a few

6th will make decisions on a wide range of issues

minutes to review the following check list and

which will impact you and your business.

get involved in races in your area. Your support

Wisconsin voters will elect a new uS Senator to replace retiring Senator Herb Kohl along with

and participation will contribute to the success of candidates you are supporting.

all eight Congressional seats which are up for

In 2010 only 50% of eligible voters in Wisconsin

election. On the State level Republicans will

voted! Think about that – half of the people in

try to hold their 59-38-1 advantage in the State

Wisconsin did not vote! We have heard many

Assembly with all 99 seats up for election. As a

people say – “My vote doesn’t matter anyway so

result of the June 5th recall elections, democrats

why vote?” The following are some examples

hold a 17-15 edge in the State Senate and will at-

from the 2010 election which illustrate every

tempt to hold off Republican challenges in three

vote does count and your involvement in races

key races. State Senators serve four year terms

often makes the difference between victory and

with the even numbered seats up for election

defeat for your candidate. Providing TLW mem-

this year.

bers information and tools about races in their

From a razor thin Presidential election in 2000 to dozens of state legislative races decided by fewer than 100 votes your involvement in the

YOUR VOTE MATTERS ON ELECTION DAY

area and how they can get involved in the political process often makes the difference between

Warren Petryk defeated Jeff Smith by

74 votes

Kathy Bernier defeated Kristen dexter by

92 votes

Mike Endsley defeated Terry Van Akkeren by

151 votes

Fred Clark defeated Jack Cummings by

287 votes

a TLW endorsed candidate winning or losing.

political process can make the difference of who is elected from the highest office in the land to 10

On Premise 2012 July/August

www.tlw.org

donation. You can make a personal donation to the TLW Political Action Committee – TIPAC. The State TLW PAC Board then approves PAC contributions to eligible candidate’s campaigns.

You can also make personal donations directly to the candidate’s campaign committee.

The following are steps you can take prior to the November 6th election to help create your political footprint. What is a political footprint? It is a way to measure the influence a person has on the outcome of an election. Following these steps will help to put your candidate in the best position to win on November 6th.

1 :: VOTE When 1 out of 2 people don’t vote in an election – those that do vote have even more influence over the outcome of an election. It is absolutely critical all TLW Members vote on Election Day or vote by absentee prior to the election. Without your vote our endorsed candidates have a harder time winning. To some the voting process can be intimidating. Where do I vote? Whose district am I in? What do I need to register to vote?

Those are all common questions for people who haven’t voted before. It is very easy to register to vote and the Wisconsin Government Accountability Board website, Voter Public Access can answer any questions you may have regarding first time voters or which district you are in. Go to https://vpa.wi.gov/ to get the process started.

You can register to vote online.

It is important to educate TLW members, employees and patrons, how to vote, where to vote and when to vote. With 50% of the electorate not voting in the last election it is fair to conclude many of those who did not vote were TLW members, their employees and patrons.

2 :: CONTRIBUTE Successful campaigns cost money. There are a number of options available to help a campaign.

You can make a personal contribution to the TLW Direct Givers Fund which is the TLW conduit and you approve the future distribution of your

3 :: VOLUNTEER A campaign’s work is never done and they are always looking for volunteers to help with a variety of tasks. From making phone calls to stuffing envelopes to going door to door to drop campaign literature, a campaign can always use the help.

Volunteers are the unsung heroes of campaigns and successful candidates never forget the help that they received from volunteers to win an election.

4 :: SIGNS Candidates love to see their signs. Some businesses choose not to put political signs in their establishment and that is their prerogative. If you do want to put up a sign there are a number of options to consider: A. B. C. D.

Put up a sign in your yard.

Put up a sign inside your business Put up a sign outside your business Put up a 4x8 sign outside your business if you have the room.

5 :: PARTICIPATE Over the years many TLW members have made the leap to run for office. TLW members Roger Breske, Dan Knodl & Tom Tiffany have all run successfully for the state legislature. Current TLW President Rob Swearingen is on the ballot this fall for a seat in the State Assembly. The biggest political footprint you can make is running for and winning elective office at any level of government. Good things come to those who get involved in the political process.

November 6th is right around the corner. If you aren’t registered to vote please take a few minutes and register online today at https://vpa. wi.gov/. Let your patrons and employees know where and how to register. In fact you can pass

By Scott Stenger a laptop around the bar and register while enjoying an old fashioned. It is also important to know you can vote early in Wisconsin. Go to your local clerk’s office and you can vote early or your clerk can mail you an absentee ballot for you to complete and mail back to them.

Now more than ever it is important to be engaged in the political process at every level of government. Getting involved in the political process helps elect TLW endorsed candidates and is an investment in your business.

TLW Direct givers fund

The Direct Givers Fund is the Tavern League of Wisconsin’s conduit fund. The conduit supports state-wide and local candidates in Wisconsin.

TIPAC Tavern I ndustry Political ction A Committee

EST. 1986

120 Packerland Drive Green Bay, WI 54303

920 - 490 - 6069

RESPONSIBLE, REPUTABLE, RELIABLE 24 hour Emergency Service We repair, maintain, install & service ALL commercial equipment.

HUGE Parts & Inventory Dept.

NEW

BAR & RESTAURANT SUPPLY 1930 Bart Starr Dr. Green Bay, WI 54304

920 - 490 - 2130

* Also open to the public We can furnish your establishment, whatever the need from DREAM to GRAND OPENING!

www.engelsinc.com

12

On Premise 2012 September/October

www.tlw.org

2012 FALL FALL CONVENTION CONVENTION && TRADESHOW TRADESHOW 2012 October 22-25, 22-25, 2012 2012 October Kalahari Resort, Resort, Wisconsin Wisconsin Dells Dells Kalahari

schedule of events MonDaY, octoBer 22, 2012 9:00 AM to 5:00 PM TLW Board of Directors Meeting – Guava Room 9:00 AM to 4:00 PM Food Service Sanitation Course & Exam – Wisteria (Class Registration open to members and non-members) 12:00 PM to 1:00 PM Board Lunch – Tamarind 3:00 PM to 6:00 PM Registration & $2 Bill Exchange – North Atrium, Reg Booth 1 8:00 PM to Midnight Sauk County Tavern League Welcome Party Location: Marley’s Band: Trailer Kings

tueSDaY, octoBer 23, 2012 8:30 AM to 5:00 PM Registration & $2 Bill Exchange – North Atrium, Reg. Booth 1 8:45 AM to 9:15 AM Audit Committee – Empress Room 8:45 AM to 9:15 AM Nominating Committee – Guava Room 9:15 AM to 12:00 PM General Business Meeting – A, B, G, H Convention Center • attendance drawing • host League introduction – Jim Pickett, Southern Zone V.P. • Opening Ceremony – keith koehler, Sauk County President • Vice President’s report – terry harvath • President’s remarks – rob swearingen • secretary’s report – sue Bonte Lee • treasurer’s report – tom dahlen • executive director report – Pete Madland • keynote – author garrett Peck, Prohibition Then & Now • special Club awards • member of the year award • attendance drawing • First timers Orientation 12:00 PM to 5:00 PM trade show – 1 thru 8 Convention Center tournament for tiPaC – Speed Round Pool

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On Premise 2012 September/October

12:00 PM to 4:00 PM silent auction for tiPaC – tamboti room 1:00 PM to 2:00 PM seminar: how to double your Profits & double your Loyal regulars in Any Economy Presented by nick Fosberg – General Session Room 3:00 PM to 4:00 PM seminar: dui – know the Law, know your rights, Presented by attorney dan Berkos – General Session Room 8:00 PM to 1:00 AM Cocktail Party & Costume Contest – C, D, E, F Convention Center halloween theme: don’t be scared, you’re not alone!

Band: The Retro Specz 9:00 PM to 10:00 PM Live Auction (Proceeds to Direct Givers Fund) – C, D, E, F Convention Center

weDneSDaY, octoBer 24, 2012 9:00 AM to 4:00 PM Registration & $2 Bill Exchange – North Atrium, Reg. Booth 1 9:30 AM to 11:00 AM General Business Meeting – A, B, G, H Convention Center • attendance drawing • Legislative report – scott stenger • aBL report – Bob sprenger • good and Welfare • attendance drawing 11:00 AM to 3:00 PM trade show – 1 thru 8 Convention Center 9:00 AM to 2:15 PM silent auction – tamboti room 11:45 AM to 12:15 PM SafeRide Meeting – General Session Room 2:00 PM to 2:45 PM Vendors drawings (attendees must be present to win) – trade show area 2:45 PM to 3:00 PM exhibitor Booth drawing (exhibitor must be present to win) – trade show area 3:00 PM to 4:00 PM District Caucuses: 1st & 9th district – aloeswood 6th District – Mangrove 2nd District – Marula 8th District – Aralia

3:15 PM to 3:45 PM tLW Winter get-away Presentation – General Session Room Free Cruise give-away – Presented by Chamber Travels 4:00 PM to 5:00 PM District Caucuses: 3rd district – aloeswood 4th District – Mangrove 5th District – Marula 7th District – Aralia 4:15 PM to 4:45 PM tLW Winter get-away Presentation – General Session Room Free Cruise give-away – Presented

by Chamber Travels 5:00 PM to 6:00 PM Cocktails with the President – $20 donation to tiPaC Location: D & E Convention Center sponsored by: Precision Pours & Meyer Brothers LLC

thurSDaY, octoBer 25, 2012 9:30 AM to 12:00 PM General Business Session – A, B, G, H Convention Center • attendance drawing • COre report – Joyce Bartelt • new drivers License Presentation – Phil alioto (dOt) • tLW Phone application Presentation – Josh Steffen • entertainer, hypnotist – sami dare • audit Committee report • nominating Committee report • Parade of Candidates • host League drawing • trade show Buyers raffle • good & Welfare • dVd Presentation • attendance drawing 12:00 PM Sauk County President’s Reception – Keith Koehler Country Keg/Baja Cantina 732 Oak st.

Wisconsin dells, Wi 53965-1533 (608) 254-7475 Note: Times and events are subject to change without notice.

www.tlw.org

keynote “prohiBition then anD now” - author Garrett pecK Attitudes and laws regarding alcohol have evolved over many years. Author Garrett Peck will speak about “Prohibition Then and Now” addressing how the legacy of Prohibition-era laws affects business owners today, Americans drinking habits and what challenges face the alcohol beverage industry in coming years.

Mr. Peck is the author of “The Prohibition Hangover: Alcohol in America From Demon Rum to Cult Cabernet” and “Prohibition in Washington D.C.: How Dry We Weren’t”.

He leads the “Temperance Tour” of Prohibition sites in the nation’s capital and was involved in lobbying the city council to have the “Rickey” declared a Washington native cocktail.

Mr. Peck is a frequent speaker on America’s awkward social history with alcohol. He will trace the evolution of prohibition, its roots, what it achieved and where we are going.

candidates BoarD oF DirectorS up For reeLection in SprinG 2013: Southern Zone VP..........1 yr ......................................Jim Pickett Eastern Zone VP ............ 2 yr ...................................Gene Loose Eastern Zone VP .............1 yr ....... Dale VandenLangenberg Central Zone VP ..............1 yr ............................ Lori Frommgen Northern Zone VP ......... 2 yr ......................................Pete Olson Northern Zone VP ..........1 yr .....................................Dan Corbin 1st District .......................... 2 yr .............................Dan Taivalkoski 1st District ..........................1 yr ............................... Rich Karrasch 2nd District........................ 2 yr ................................. Joyce Bartelt 2nd District.........................1 yr ....................................Steve Hepp 3rd District ......................... 2 yr .........................................Jerry Day 3rd District ..........................1 yr ...................................Todd Giraud 4th District ......................... 2 yr ................................ Jack Gengler 5th District ......................... 2 yr ....................................Cathy Vales 5th District ..........................1 yr ................................... Tom Dorsey 6th District ......................... 2 yr .......................................Curt Lentz 6th District ..........................1 yr ................................ Brad Schinke 7th District ......................... 2 yr ..................................Jen Gunning 7th District ..........................1 yr ........................ Rob Summerfield 8th District ......................... 2 yr ........................ Nancy Lorbetske 8th District ..........................1 yr ...................................... Jim Seliger

Tavern League of Wisconsin

2012 September/October On Premise

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seminars . Resolutions SEMINAR - TUESDAY, 1-2 PM How to Double Your Profits and Double Your Loyal Regulars in Any Economy – Nick Fosberg

By-law Change-over Procedure

The bar/restaurant business is not what it used to be years ago. A business could place an ad in the paper or on a radio station and see results. Not anymore. Nick Fosberg, a leading expert in creating low cost automated marketing systems is going to reveal exactly how to attract new paying customers using low cost targeted direct marketing strategies and how to turn them into loyal regulars. He is also going to reveal a simple strategy that is overlooked by 50% of bar/restaurant owners that increased his sales by $30,000/month.

to achieve the cycle of the By-law change, the term of Directors and Zone VP’s need to be extended from Fall to spring. the terms of Sr. Vice President, Secretary, and Treasurer need to be extended one year. this is done by adding language to the By-law change that will sunset after each respective spring and fall election until cycle is complete.

Nick Fosberg is a bar owner in Love’s Park, IL and also the President of Bar Owner Marketing Systems. He has a proven track record of turning failing businesses into profit making businesses and will share his methods with you. If your business needs a shot in the arm (and who’s doesn’t) this could be your answer.

Future Election/Nomination Schedule 2012 Spring No Elections, No Nominations 2012 Fall No elections, Nominations for Spring 2013

SEMINAR - TUESDAY, 3-4 PM DUI: Know the Law; Know Your Rights – Dan Berkos We have all had customers come in and say “I got pulled over last night…

DUI”, and everyone has an opinion of what he should do or what he should have done. Unfortunately, when it comes to Wisconsin DUI Laws, most of us are misinformed.

Attorney Dan Berkos will give a presentation on current DUI laws in Wisconsin and will go over your rights if you are pulled over. Mr. Berkos has been practicing law for over 30 years and has witnessed the evolution of DUI laws and their impact. You do have rights, it is important to know what they are. If you serve alcohol, you should attend.

Professional Experience Berkos Law Office, Mauston, WI (1987 - Present) Sole Practitioner, general practice of Law specializing in Criminal

2013 Spring elections for 2 year directors and Zone Vice Presidents that were elected in 2010, and 1 year directors and 1 year Zone Vice Presidents elected in 2011. Nomination for President 2013 Fall Election for State President, Nominations for Spring 2014 2014 Spring elections for 2 year directors and Zone Vice Presidents elected in 2011, 1 year directors and 1 year Zone Vice Presidents 2014 Fall Elections for Senior Vice President, Secretary and Treasurer, Cycle complete, Nominations for Spring 2015

and Traffic defense.

Juneau County District Attorney, Mauston, WI (1981-1986) Prosecuted all civil and criminal violations of law Prosecuted Child Support and Paternity cases Juneau County Corporation Counsel, Mauston, WI (1981-1983) Represented and advised the Juneau County Board of Supervisors on legal issues Represented and advised all County agencies on legal matters Negotiated union contracts for County employees, Law Enforcement and Public Works Thompson Law Office, Mauston, WI (1979 – 1981) General practice of law

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WISCONSIN DELLS, WI 12

HOTEL INFO HOTEL: Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965 (877) 525-2427

Meadowview Dr. Kalahari Dr.

Wisconsin Dells Pkwy

2012 FALL CONVENTION & TRADE SHOW October 22-25, 2012 “The Industry unites” Kalahari Resort

12

RATES: $ 112 - $179 Single, Double, Triple & Quad

DISTANCE: Host

90

Kalahari Resort 1305 Kalahari Drive

94 94

90

Cut-Off Date September 21, 2012 Deposit policy for individual reservations: One night (plus tax) at the time the reservation is made.

Cancellation Policy: 72 Hours, or more, prior to arrival to receive full refund less $25.00 processing fee. Less than 72 hours prior to scheduled arrival forfeits entire deposit

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name ______________________________________________ Spouse/guest name _______________________________________________ Signature(s) ________________________________________________ / _______________________________________________________ Business name _______________________________________________________________________________________________________ Mailing Address ______________________________________________________________________________________________________ City/State/Zip ________________________________________________________________________________________________________ Business Phone __________________________________________ home Phone _________________________________________________ Local League _______________________________________________________________________________________________

■

This is my first convention

■

I am a new Member

RegISTRATIOn FeeS (per person) Must be postmarked by 10/11/12.

Full Registration

MeMBeR

nOn-MeMBeR

Total Amount Due $ ______________________________________

TOTAL

Member: $50 / Non-Member: $70 . . . . . . . . . . . __ x $50 + __ x $70 = ________

Registration One Day

Member: $30 Non-Member: $35 . . . . . . . . . . . . __ x $30 + __ x $35 = ________ circle one . . . Tuesday or Wednesday

Postmarked AFTeR 10/12/2012

Member: $60 Non-Member: $80 . . . . . . . . . . . . __ x $60 + __ x $80 = ________

TOTAL FeeS = ________ I would like to contribute $5.00 of this registration fee to: (please check one only)

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MeThOD OF PAYMenT

Check # _______

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Card # ____________________________exp. Date ____________ Cardholder name ________________________________________ Signature ______________________________________________ Cardholder Address ______________________________________ City/State/Zip____________________________________________

Tavern Industry Political Action Committee Wisconsin Tavern League Foundation CORe (Children of Restaurant employees)

Tavern League of Wisconsin

2012 September/October On Premise

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PARTNERS IN PROGRESS MAJOR SUPPORTER OF STATE AND LOCAL TAVERN LEAGUES

TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs & Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit PAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

LOCAL TAVERN LEAGUE PROGRAMS (SafeRide, Golf, Others) • Contributions & support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf & Others • Active Participation & Attendance

Wisconsin Amusement & Music Operators PO Box 250, Poynette, WI 53955-0250 T: 608.635.4316 F: 608.635.4327 E: wamomax@aol.com A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net

Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament

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On Premise 2012 September/October

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entertainment

MONDAY, 8 p.m. – Trailer Kings Trailer Kings are the best in American Garage Rock. Playing covers from AC/DC to Warren Zevon, with originals like “Another Day”. Trailer Kings started as the Troye Shanks band, then officially changed their name in January 2008. Trailer Kings play a lot of great songs, but have always relied on the crowd to give them the set list. The three part harmony that the Trailer Kings pull out on songs like “Good Things”, “Seven Bridges Road” and many others, really show the depth of this group.

TUESDAY, 8 p.m. – The Retro Specz The Retro Specz play fun, danceable Classic and Retro Rock… all in 3D! This six piece band features both male and female lead singers, five vocalists and a rock solid backline.

We play music you know, and love to delve into songs with big vocal harmonies that other bands won’t even try. We play, you dance and have fun…pretty simple really.

THURSDAY, 9:30 a.m. – Sami Dare Sami’s stage hypnosis programs explore the entertaining possibilities of the phenomenon we call hypnosis. The show is hilarious fun for everyone! Members of your group become stars of a wonderfully creative and hilarious romp through the imagination. They become fishermen, racecar drivers and movie stars.

They eat ice cream cones, speak foreign languages, and may even forget their own names! Because all hypnosis is truly “self hypnosis,” the participants make it happen – not the hypnotist!

People always have fun. Nobody is embarrassed. It’s safe, funny, and guaranteed to please.

Tavern League of Wisconsin

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auction form Each year at the Fall Convention members gather Tuesday evening for the TLW Live Auction.

The TLW Live Auction is one of the larger parties and members sure have fun bidding, toasting and dancing! In addition to the Tuesday night function members also have the opportunity to participate in the Silent Auction that runs during the day on Tuesday, Noon to 4:00 p.m. and Wednesday 9:00 a.m. to 2:15 p.m.

Auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairman Pete Olson helps coordinate the auctions that benefit the Direct Givers Fund and TIPAC. Donating an item is simple.

1. Please fill out the form and mail it to: Pete Olson 416 Chestnut • Black River Falls, WI 54615 2. Bring your item to the registration booth upon arrival to the Fall Convention. * The auction committee decides if the item will go into the Live or Silent Auction. * All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank You for your contributions!

AUCTION ITEM FORM

TLW 2012 FALL CONVENTION

If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Committee Chair, Pete Olson.

Donor (Individual name and League) ________________________________________________________ _________________________________________________________________________________________________ Contact Person _______________________________________________________________________________ Phone (business) _________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions.

Item: ________________________________________________________Value:____________________________ Item: ________________________________________________________Value:____________________________ Item: ________________________________________________________Value:____________________________ Item: ________________________________________________________Value:____________________________ Item: ________________________________________________________Value:____________________________

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Enjoy Responsibly

© 2012 Shock Top Brewing Co., Shock Top® Lemon Shandy Flavored Belgian-Style Wheat Beer, St. Louis, MO

exhibitors Airgas National Carbonation Booth #: 34 John Kozlowski 3101 Stafford Drive Charlotte, NC 28208-3572 (800) 772-8144 (800) 772-8144 Fax: (704) 509-0119 www.airgasnationalcarbonation.com john.kozlowski@airgas.com Beverage Carbonation & Beer & Wine Nitro-Draught Systems Distribution American Income Life Booth #: 20 Laurie Gruber 100 Pintail Drive Hammond, WI 54015-5054 (715) 579-3297 (800) 875-9997 www.ailife.com llgruber@ailife.com Supplemental Life & Health Benefits for Working Families American Welding & Gas Booth #: 46 Kevin Budnik 5600 Packer Dr Wausau, WI 54401-9325 (715) 551-0702 Fax: (715) 845-4674 www.amwelding.com kevin.budnik@amwelding.com Beer Gas / Carbon Dioxide for Soda Anheuser-Busch Inc Booth #: 105,104 Mike D. Prather 5118 Merwood Lane Madison, WI 53718-7041 (608) 230-5365 (773) 203-7751 Fax: (314) 256-6985 www.anheuser-busch.com michael.prather@anheuser-busch.com Assorted Malt Beverages Baraboo Sysco Food Services Booth #: 4 Julie Jaech 910 South Blvd Baraboo, WI 53913-2723 (608) 355-8455 Fax: (800) 942-9417 www.baraboosysco.com jaech.julie@bar.sysco.com Wholesale Food, Equipment & Supplies & Disposables Bay Tek Games Booth #: 2 Holly Meidl 1077 E Glenbrook Dr Pulaski, WI 54162-9765 (920) 822-3951 Fax: (920) 822-8936 www.baytekgames.com sales@baytekgames.com Games - Alley Bowler, Beer Ball & a new Proto Type Beer Pong Masters

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Chambers Travel Booth #: 5 Colleen Chambers 2737 S Ridge Rd #300 Green Bay, WI 54304-5529 (920) 496-9596 Fax: (920) 496-9599 www.chamberstravel.info chambtrvl@aol.com Full Service Travel Agency

Ember Glo Booth #: 72 Judith Kelderhouse 4140 W Victoria St Chicago, IL 60646-6727 (773) 604-8700 x202 Fax: (773) 604-4070 www.emberglo.com judithk@emberglo.com Charbroilers & Food Steamers

Cornerstone Processing Solutions, Inc. Booth #: 9 Brad Palubiak 1600 S Main Street Oshkosh, WI 54902-6914 (920) 651-8888 Fax: (920) 651-8889 www.cornerstoneps.net brad@cornerstoneps.net ATM, POS, Credit Card, Cash Registers, Check & Gift Card Processing Terms, Service & Support to all

Emil’s Pizza, Inc. Booth #: 76 Sue Kraemer P O Box 168 Watertown, WI 53094-0168 (920) 262-9756 Fax: (920) 262-2920 www.emilspizza.com skraemer@emilspizza.com Wholesale Frozen Pizza Manufacturer

D & D Amusement Games LLC Booth #: 33 Scott Dougherty 1090 W Fulton St Waupaca, WI 54981-1480 (715) 258-3777 Fax: (715) 258-4213 www.ddamusement.com sdougherty@ddamusement.com Coin Operated Equipment, Amusement Devices, ATM Dierks Waukesha Booth #: 28 Dan Martins P O Box 235 Waukesha, WI 53187-0235 (800) 283-7788 Fax: (262) 542-4909 martensd@waukeshafoods.com Food Service Distributor Disher Insurance Services Booth #: 47 Mike Disher P O Box 179 Stevens Point, WI 54481-0179 (715) 344-8383 (800) 675-5137 Fax: (715) 344-4427 www.disherinsurance.com mike@disherinsurance.com Property & Casualty & Workmans Comp Insurance Edge One Inc Booth #: 85 Wayne Weber 161 Business Park Circle Stoughton, WI 53589-3391 (608) 873-3311 Fax: (608) 873-3506 www.edgeone.com kzahn@edgeone.com ATM Sales & Service

Fontanini Italian Meats & Sausages Booth #: 29 Sherry James 8751 W 50th Mc Cook, IL 60525-3132 (708) 485-4800 Fax: (708) 4859600 www.fontanini.com sherryj@fontanini.com Pizza Products & Sandwiches Forest Floor Foods Booth #: 66 Kymberley Pekrul N5014 Northview Rd Eden, WI 53019 (920) 477-6009 Fax: (866) 234-1739 www.pickledveggies.com kpekrul.forestfloor@pickledveggies.com Cocktail Garnishes, Mixers & Snacks Greater Insurance Service Corp Booth #: 50 Heather Heidtke 414 Atlas Ave Madison, WI 53714-3165 (800) 747-4472 Fax: (608) 221-0484 www.gisconline.com/tlw/ heatherh@greaterinsurance.com Life, Health & Property Insurance Products Hospitality Services Corp.

Booth #: 57 Jerry Vlaminck P O Box 739 Delano, MN 55328-0739 (763) 972-9077 Fax: (763) 972-9080 www.hscbrokers.com jerry@hscbrokers.com Commercial Real Estate Brokerage in the Hospitality Field

Insurance Center (The) Booth #: 8 Deb Zais 3301 Golf Road Suite 101 Eau Claire, WI 54701-9085 (715) 703-0996 (715) 703-0996 (cell) Fax: (715) 836-7716 dzais@charter.net Health, Life, Disability Insurance, Annuities, Home, Auto, Commercial Kavanaughs Restaurant Supplies & Fein Brothers Booth #: 86 Kevin Kavanaugh 2920 Bryant Road Madison, WI 53713-3004 (608) 271-8514 Fax: (608) 271-8268 www.krsrestequip.com info@krsrestequip.com Beverage & Food Equipment & Supplies Keg-Stands, LLC Booth #: 94 Tim Schulte 624 E Hoover Ave Appleton, WI 54915-2077 (920) 858-6323 www.keg-stands.com tmschulte11@hotmail.com All your keg racking & stacking needs.

Kessenich’s Ltd Booth #: 100 Cheri Martin 131 S Fair Oaks Ave Madison, WI 53704-5820 (608) 249-5391 (800) 248-0555 Fax: (608) 249-1628 www.kessenichs.com cmartin@kessenichs.com Bar & Food Service Equipment & Supplies Kingston Distribution Booth #: 6 Dan Brooker 6402 Corporate Dr Indianapolis, IN 46278-2913 (317) 532-1374 Fax: (877) 733-2820 dbrooker@ffi.net Televisions DirecTV, Telephones/Telecommunications KLB Insurance Services Booth #: 107 Kim Brown P O Box 25407 Woodbury, MN 55125-0407 (651) 730-9803 Fax: (651) 578-2427 www.klbins.com kim@klbins.com Insurance Coverage for the Food & Beverage Industry

Lamers Bus Lines Booth #: 10 Allen Lamers 2407 South Point Rd Green Bay, WI 54313-5433 (800) 236-1240 (800) 236-1240 Fax: (920) 496-3611 www.golamers.com erics@golamers.com Charter Group Transportation & Tour Services

Modern Cash Register Systems Booth #: 24 Tom Jones P O Box 574 Neenah, WI 54957-0574 (920) 749-8007 Fax: (920) 749-8011 www.moderncashregister.com tom@moderncashregister.com Stand-alone Cash Registers & Point of Sale Systems, Sales, Service, Supplies & Peripherals

Luiges Frozen Pizza Booth #: 81 Carl Schwibinger W3830 Cty Hwy K Belgium, WI 53004-9402 (920) 994-4884 Fax: (920) 994-4624 luiges@live.com Quality Frozen Pizza

Motion Technology, Inc. (Autofry) Booth #: 54 Kathy K. Smith 10 Forbes Rd Northborough, MA 01532-2501 (612) 850-4533 (612) 964-4923 cell Fax: (612) 345-6937 www.autofry.com ksmith@mtiproducts.com Cooking Equipment, Ventless Deep Fryer

Magnuson Industries Inc Booth #: 62 Jason Gough 3005 Kishwaukee St Rockford, IL 61109-2043 (800) 435-2816 (800) 435-2816 Fax: (815) 229-2978 www.posi-pour.com posipour1@aol.com Posi - Pour Portion Control Pourers & Full Line of Bar Supplies Mass Appeal Specialties Inc Booth #: 12,13 Thomas G. Wilkinson 2247 Shawano Ave Green Bay, WI 54303-4835 (920) 469-2000 (800) 345-5432 Fax: (920) 469-1111 www.massappealinc.com sales@massappealinc.com Thousands of Advertising Items To Help Promote Your Business Meyer Brothers LLC Booth #: 45 Steve Meyer P O Box 196 Saint Nazianz, WI 54232-0196 (920) 639-4488 www.themeyerbrothers.com robert.meyer@themeyerbrothers.com Old Fashioned Cocktail Mix Midwest Financial Processing Booth #: 61 Renee` Worum 204 N Carver St Winthrop, MN 55396 (507) 647-2856 Fax: (507) 647-2858 mfprachel@mchsi.com ATM Processing / Sales, Safes MillerCoors Booth #: 48,49 Angie Argue 3939 W Highland Blvd Milwaukee, WI 53208-2866 (414) 931-3129 Fax: (414) 931-3183

Tavern League of Wisconsin

Reco Store Equipment Booth #: 35 Charlie Webster 1617 5th St South Hopkins, MN 55343-7813 (952) 935-4330 Fax: (952) 935-6875 www.recostoreequipment.com cwebster@recoverysy.com Retail Shelving & Accesories Richardson Chemical Booth #: 58 Beth Kebl P O Box 193 Manitowish Waters, WI 54545-0193 (715) 543-2657 Fax: (715) 543-2038 tidybowllady@centurytel.net Richco Beverage Cleaning, Sanitation Prod., Grease Trap Maintainence, Ice Machine Cleaner

Taylor Ent of WI Inc Booth #: 108 John Mlsna N8108 Maple St Ixonia, WI 53036-0345 (262) 567-7286 (800) 242-9510 Fax: (262) 567-7201 www.taylorwi.net info@taylorwi.net Henny Penny Cooking Equipment, Perfect Fry Fryers, Taylor Slush, Shake & Soft Serve Tito’s Handmade Vodka Booth #: 103 Barry Busa 431 Norway Circle Yorkville, IL 60560-9814 (630) 248-3504 (630) 248-3504 cell Fax: (630) 888-8433 www.titosvodka.com barry@titosvodka.com Tito’s Handmade Vodka

Pabst Brewing Company Booth #: 95 Jerry Malcore 20655 Tennyson Drive Brookfield, WI 53045-4024 (262) 439-9173 (262) 391-4629 cell www.pabstbrewingco.com jcmalcor@pabst.com Beer-Pabst, Old Style, Schlitz, OldMilwaukee

Riverside Foods, Inc. Booth #: 56 Mike Coenen 2520 Wilson St Two Rivers, WI 54241-2353 (800) 678-4511 (920) 323-3351 cell Fax: (920) 794-7332 www.riversidefoods.com musky@riversidefoods.com Innovative Appetizers, Legendary Seafood, Breaded & Battered Appetizers, Fish & Seafood

Pep’s Pizza Company Booth #: 90 Greg Jablownowski P O Box 522 Medford, WI 54451-0522 (715) 748-2266 (888) 802-7377 PEPS Fax: (715) 748-6484 www.pepspizza.com jabogreg@yahoo.com Frozen Pizza

Star Connection, Satellite & Security Booth #: 71 Chad Strampe S2634 County Rd Bd Ste1 Baraboo, WI 53913-9554 (608) 355-2025 Fax: (608) 234-4302 www.starconnection.net mgmt@starconnection.net Commercial & Residential Satellite TV, ADT Security, Verizon Wireless, Satellite Internet

Tri-Mart Corporation Booth #: 106 Steve Sundby Steve Sundby P O Box 308 Menomonie, WI 54751-0308 (715) 235-8195 x22 Fax: (715) 235-1643 www.trimart.com ssundby@trimart.com Wholesale Distributor

Precision Pours, Inc Booth #: 75 Tom Highum 12837 Industrial Park Blvd Plymouth, MN 55441-3910 (800) 549-4491 (800) 549-4491 Fax: (763) 694-9343 www.precisionpours.com tomhighum@precisionpours.com We Manufacture the 3 Ball Liquor Pour in use at over 2000 Tavern League establishments

Swanel Beverage Inc./Banzai Booth #: 39 Ron Musial P O Box 1186 Hammond, IN 46325-1186 (800) 279-2635 ext 318 (800) 932-7607 Fax: (219) 932-7724 www.banzaienergy.com ron.swanel@yahoo.com Energy Drink (Banzai), Juices, Fountain Syrups

TRL Int’l Mtkg Grp/Global Vending LLC Booth #: 11 Thomas R. Laugen P O Box 6233 Madison, WI 53716-0233 (608) 332-5447 (800) 659-5447 Fax: (608) 825-8862 www.trlimg.com thomaslaugen@trlimg.com Air Purification Systems, Video Gaming, Bottle Crushers, Portable Heaters

Tavern League Of Wisconsin Booth #: 119,118 Pete Madland 2817 Fish Hatchery Fitchburg, WI 53713-5005 (608) 220-7788 Cell www.tlw.org petemad@chibardun.net

Wisconsin Historical Society Booth #: 27 Kristin Gilpatrick 816 State Street Rm 443 Madison, WI 53706-1482 (608) 264-6465 Fax: (608) 264-6486 www.wisconsinhistory.org/whspress kristin.gilpatrick@wisconsinhistory.org Produced book “Bottoms Up: A toast to Wisconsin’s Historic Bars & Brewers”

R & S Marketing Booth #: 43 Bob Hayden P O Box 620271 Middleton, WI 53562-0271 (608) 516-1418 608-345-5681 Kevin Cell kevintvedten@charter.net Gifts, Promotion Items, Collectables, Hot Market Prints

Travis Hasse’s Pie Liqueur Booth #: 19 Kelly Finn 7839 Twinflowers Dr Madison, WI 53719-4409 (608) 574-1202 www.drinkpie.com kfinn@drinkpie.com Travis Hasse’s Pie Liqueurs: Apple Pie & Cherry Pie

2012 September/October On Premise

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Shish Kabobs are “IN” Get that Great Outdoor Char-Broiled Taste - Indoors!

See one at the Wisconsin Tavern League Expo Kalahari, Dells - Oct. 23 & 24 Booth # 72

www.emberglo.com 1-866-705-0515

Shish Broiler

FOR ADVERTISING INFORMATION CONTACT:

EmberGlo Shish ad.indd 1

8/8/2012 10:24:08 AM

Heidi Koch Slack Attack Communications

608-222-7630

heidi@slackattack.com 24

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member of the year The TLW Member of the Year Award

This is presented to a deserving member each Fall at the State Convention. Please take a moment and nominate a member who you feel is deserving of this award. The recipient is chosen based on service to not only the TLW, but also family/community. Many members are qualified to receive this award.

Complete this form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations into the TLW office by October 5, 2012 Last year’s Member of the Year was Pat Purtell from Terry’s Bar: Oshkosh.

Nomination Form Name____________________________________________________________________________________________________ Business _________________________________________________________________________________________________ City, State, Zip _____________________________________________________________________________________________ Local League ______________________________________________________________________________________________ Please state why you feel this person should receive the TLW Member of the Year Award.

(Attach additional sheets/information if necessary.) _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ YOUR INFORMATION: Name____________________________________________________________________________________________________ Local League ______________________________________________________________________________________________ Phone Number ___________________________________________________________________________________________ Date_____________________________________________________________________________________________________

THANK YOU FOR SUBMITTING THIS ENTRY. PLEASE RETURN TO THE TLW OFFICE AT 2817 FISH HATCHERY ROAD, FITCHBURG, WI 53713, BY OCTOBER 5, 2012

Tavern League of Wisconsin

2012 September/October On Premise

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LEAGUE

PROFILE

Monroe County AFFILIATE

MEMBERS Monroe Tavern League ACCOUNTING HELP

M

COUNTY

onroe County Tavern League President Todd Giraud likes to see cars parked at his county’s bars…after hours as much as during business hours.

Monroe County Tavern League boasts an 85-percent membership rate; of the 76 establishments in the county, says Giraud, 65 are members.

“The number of cars just sitting there [in the parking lot], that means that many people didn’t get pulled over that night,” he says.

“We’re really working on those last ones. Once we get to 100 percent, then I get to retire,” jokes Giraud, who has served as League President for 10 years.

CORPORATE FRONT

SPOTLIGHT

RAIL

One of the top five SafeRide-providing leagues in the state, the Monroe County Tavern League committed almost $30,000 in 2011 to provide over 6,000 SafeRides. That’s because, says Giraud, Co-owner of Sparta’s The Rite Spot, his league has made it a top priority.

The nice thing about being a smaller league, he adds, is that he and his directors know their base.

“In larger leagues, they might not know who’s on the other side of the county,” he says. “We know our base. When we walk in, [the tavern owners] know why we are there, and our recruiting comes from the bottom of the heart. It’s what we believe in and they know that.”

LEGISLATIVE “A big part of who we are is our SafeRide,” says Giraud, “and we get a lot of recognition for what we do.”

In Sparta and Tomah, Monroe County’s anchor communities, the league works with local cab companies. Together, explains Giraud, they’ve determined what the maximum cost is to get a ride home in the county. That rate is included on the SafeRide voucher and in the rare event a ride costs more, the company collects the balance from the passenger. More than half of the county’s Tavern League Members participate.

FEATURED CHARITY

“It works so well because all parties know what the rate is set at,” says Giraud. “It’s very organized, very routine. It’s not only good for the patrons, but it’s good for the taverns, too… otherwise, that patron is not coming back to an establishment if they get pulled over and our members know that.”

BUSINESS

In the rural communities, the league’s SafeRide is run on a Good Samaritan basis.

The league also does some PR for the program: The Monroe County Tavern League has a float, complete with a band and candy, which it takes to all community parades in the county.

NOTES

The league’s fundraisers, including a golf outing, pool tournament and the Spring Fling, help

Located in western-central Wisconsin, the 26

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“Those are the only annual events we have,” says Giraud. “We focus and work hard on these three events. We’ve certainly done and tried other things in the past, like dart and volleyball tournaments, but the revenue was quite small and you have to balance the scale.”

The need to “balance the scale” applies to taverns as well. As with other leagues, Monroe County Tavern League Members are looking for ways to diversify their businesses to stay alive, let alone thrive.

“About five [bars] have closed since the smoking ban,” says Giraud. “It does hurt the small business, and we’ve all had to look outside the box to draw people in…for some it’s hard to do

AFFILIATES

“The number of cars just sitting there

[in the parking lot], that means that many people didn’t get pulled over that night”

SPOTLIGHT support the league’s SafeRide program, which cost $25,000 in 2009-2010.

— Todd Giraud anything because they’re landlocked or have other constraints. Who knows how long they will last?”

SPOTLIGHT

Running over the course of three days in January, the pool tournament is the league’s most popular fundraiser; “we have to turn teams away every year,” says Giraud. It’s also the league’s longestrunning fundraiser at 26 years.

“It really supports the whole tavern community, players frequent member establishments for weeks to practice for the event” he says. “If people aren’t shooting pool, everyone has a pool table and people are hitting up our members to get in some practice, eat, drink.”

DISTRIBUTOR “We use it to promote the SafeRide program and show our presence in the community.”

Spring Fling, occurs in May, and August brings the annual golf outing.

But in tough times, it’s good to have a Monroe County Tavern League Member on your side.

“The size that we are, we’re like a second family so to speak,” says Giraud. “If anyone needs any help, we reach out to help each other. I think that’s what keeps most of us going. People make it happen, make it fun, and the burden gets lifted.”

SPOTLIGHT

www.tlw.org

BUSINESS

SPOTLIGHT The Bank

DISTRIBUTOR

“We’re a real simple place, but we serve darn good spirits.” That includes Swampwater, a nod to one of the building’s former occupants.

F

But Jim Smith’s may be the most unique. Built as a bank in 1888, the building was later converted into a tavern. Formerly Wise Guys and Hofbrau Tavern before that, Smith purchased the building on September 9, 2009 (09/09/09) and has put in much effort into restoring many of the bank-related aspects of the building. He reconditioned the original vault door, restored the vault and refilled the original money shelves with his own “liquid assets.”

“The shelves are filled with money again,” says Smith, a third-generation tavern owner. “But now, it’s booze instead of cash.”

COUNTY

SPOTLIGHT

Open 365 days a year from 10 a.m. to 2 a.m., Smith doesn’t serve food at The Bank, except turkey gizzards, pork hocks and chips.

or the Smiths of Monroe County, the bar business is a family thing. “There are a few taverns in my immediate family,” says Jim Smith, who owns Tomah’s (The Bank) with his father, James Smith Jr. “My dad has one, my mom, my uncle, my cousin has one, all in Monroe County. My grandfather used to have one, too.”

Monroe

“We are still the home of the Swampwater…we wanted to carry on that tradition,” says Smith,

“Comedy to wrestling, we’re always doing something…there’s never a dull moment at The Bank,” says Smith. “And we need that one Saturday a month off to catch our breath!”

Smith also hosts a number of fundraisers for locals at The Bank, and he does a large Toys for Tots drive in October and November.

“If you bring in a toy, I’ll buy your first drink,”

“Comedy to wrestling, we’re always doing something…there’s never a dull moment at The Bank” — Jim Smith referring to a popular drink former Hofbrau Tavern owner, don Kiefer, introduced to the Tomah area. “It’s not uncommon for someone who hasn’t been here for 10, 15 years to order a Swampwater. We use the original recipe they used back in the day.”

A relatively small space with about two dozen stools, Smith has added a beer garden for additional space. All the benches and tables in this outdoor space are made of natural fieldstone and river rock.

says Smith. “We’ve done it since we opened and last year, we collected seven big trash bags of toys. They all go to local Monroe County kids.”

The Bank is actually Jim Smith’s second tavern; his first, Sidney’s, located in Juneau County, in Camp douglas, burned down in 2006. An active Tavern League member in Juneau County, Smith quickly joined the Monroe County Tavern League when he opened The Bank. He became a director of the local league last fall.

“The people in the Tavern League are great,” says Smith. “If you’re not a member, you’re behind the eight ball; it’s hard to keep up, because the laws keep changing. It’s almost foolish to not be a member. The simple fact is that with the Tavern League, someone is there to look out for you.”

The Tavern League is also there for the community. “Also, when you see all the stuff the Tavern League does for our community,” says Smith, “I like being part of that.”

The vault is set immediately behind the bar, and the back bar is the original back counter from the bank.

“It’s a pretty great back drop for a bar, if you ask me,” says Smith.

Tavern League of Wisconsin

But being small doesn’t stop Smith from packing in the fun at The Bank. He offers special events three Saturday a month; for a September wrestling show featuring 1980s WWE legend Honky Tonk Man, 220 tickets are up for grabs and Smith is certain it will sell out.

The Bank Jim Smith, Owner 1015 Superior Avenue, Tomah 608-372-2277

2012 September/October On Premise

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CHARITY

SPOTLIGHT

BUSINESS

Freedom honor Flight

T

“It costs $100,000 a flight,” says Gail Raddatz, an Auxiliary Member of American Legion Post #100 and Co-Chair of the Freedom Honor Flight Committee, which organizes the flights’ fundraising efforts in Monroe County. “The vets all fly free and spend a day in d.C., visiting their memorials and really getting the honor and treatment they deserve.”

In April 2008, La Crosse became Wisconsin’s first Honor Flight hub; there are now six total affiliates in Wisconsin. The La Crosse hub initially served the entire state, but now serves veterans in 16 counties in western Wisconsin with two flights a year in May and September. On September 22, American Legion Post #100, based in Sparta, is sponsoring Freedom Honor Flight #10, which will send off the 1,000th veteran from La Crosse area. There are about 100 veterans on each flight, along with 60 to 70 volunteer guardians and support staff, including doctors, nurses and EMTs. At present, priority is being given to World War II veterans. Critically ill veterans also receive high priority.

Flight day starts early; veterans must be at La Crosse Municipal Airport by 6 a.m. to go through security for a 7 a.m. flight. The group flies directly to Washington, d.C.’s dulles airport, where active military personnel and reservists are typically on hand to meet the veterans. From there, they visit the World War II Memorial and other 28

On Premise 2012 September/October

COUNTY

SPOTLIGHT

Washington landmarks, such as the Korean War Memorial, Vietnam Wall, Lincoln Memorial or the Marine Corps War Memorial.

DISTRIBUTOR avern League of Monroe County is helping veterans get the recognition and appreciation they deserve by sponsoring Freedom Honor Flight, which provides free flights to war memorials in Washington, d.C. for honored veterans in the La Crosse area.

Monroe

In addition to donations from the Tavern League of Monroe County, American Legion Post #100 organizes a Vegas night, has a 500 Club, where local businesses donate $500 each to support a single veteran on a flight, and more.

SPOTLIGHT

“The flight out, the guys are pretty pumped up,” says Raddatz, who accompanied her father, a World War II veteran, on a flight three years ago. “When they get to d.C., they get the hero’s welcome they never got. It is really a great trip.

My father still talks about it. It was one of the highlights of his life.”

On the return trip, there is an old-fashioned mail call on the plane; relatives are asked to write letters to their veterans and schoolchildren write letters as well. When they return to La Crosse between 10 and 11 p.m., the veterans and crew are greeted with fireworks and the uWLa Crosse band.

“One hundred percent of what we raise goes to the Freedom Honor Flight, and the Tavern League has supported us every single year,” says Raddatz. “If it weren’t for the league and their support of our fundraising, there would be no flights. These flights happen because of donated funds. There is no government, state or federal, no military funding involved.” donations and applications can be made online or by mailing to the address below.

“The Honor Flights are a wonderful way to recognize the sacrifices our veterans have made for

“If someone is critically ill and they don’t think the vet will make until the next flight, they get bumped to the top of the list.”

— Gail Raddatz “It’s a long, long day, but amazing,” says Raddatz.

Veterans must apply and are flown on a firstcome, first-served basis, and among applicants, top priority is given to World War II veterans and any veteran with a terminal illness.

“If someone is critically ill and they don’t think the vet will make until the next flight, they get bumped to the top of the list.” There have been several instances, says Raddatz, where veterans were scheduled for a flight but passed away and the flag for their casket was sent on the flight, or veterans who made the trip, but died shortly after.

us and our country,” says Raddatz, “and we want as many Wisconsin veterans to have the opportunity to join a flight.”

Freedom Honor Flight P.O. Box 505, La Crosse, WI 54602-0505 608-784-1015 info@freedomhonorflight.org www.freedomhonorflight.org

The next priority is Korean War veterans, followed by Vietnam veterans. At present, there are 300 to 400 veterans on the waiting list.

Volunteer guardians must complete an application to be considered for a flight. Guardians are required to pay their own flight expenses, which is $500 per person. www.tlw.org

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2012 September/October On Premise

29

DISTRIBUTOR Saratoga Liquor Co. Inc.

I

n business since 1934, Saratoga Liquor Co. Inc. is a family-owned and operated distributor in Superior, serving 19 counties in Northwest Wisconsin.

“We currently have the fourth generation of family members working in the day-to-day operations and helping to guide the company into the next generation,” says Mike Streveler, Saratoga’s Vice President.

Roughly serving those counties between Highways 13 and 10, Lake Superior and the Minnesota border, Saratoga is a full-line spirit, wine and non-alcohol supplier for many premium and nationally known brands. That includes, among others, Brown-Forman’s Jack Daniels, Southern Comfort and Finlandia; Diageo’s Captain Morgan, Crown Royal, Tanqueray and Seagrams 7; Pernod Ricard’s Malibu, Kahlau and Beefeaters; Korbel Brandy and Fleischmann’s. Wines include Gallo, Barefoot, Yellow Tail, Mirassou and Bota Box to name a few. Non-alcohol beverages and mixers include Red Bull, Motts, Jero, Major Peters and many others. The company also carries a few microdistilleries and breweries.

“We are also pleased to be the distributor for many Wisconsin brands, including Wollersheim, Door County, Gray’s Beer and 45th Parallel Spirits,” says Streveler.

Streveler notes a few spirit trends, including an uptick in shooters and the rebirth of both classic and original cocktails.

“In terms of the oldies coming back in Wisconsin,” he says, “it’s the Old Fashioned and Manhattan. They’d gotten out of vogue a bit, but now patrons are coming in and asking for the originals.”

As for original cocktails, it’s a national trend for bartenders to craft cocktails they can put their name on.

“It’s just something more and more bars are trying.”

30

On Premise 2012 September/October

SPOTLIGHT

Shooters are more of a regional trend, especially bars making up their own shots, and they compete well against beer.

“For those who just drink beer, you can get a portion of their business with a specialty shot, especially when they’re drinking with a group of people…someone is bound to say, ‘Let’s all do a shot.’ It’s a way to get that added value.”

The best way to capitalize on any of these trends, says Streveler, is asking your salesperson what is working for other clients and for the distribu-

That may include signage, recipes, recipe cards and other promotional ideas. “New brands can bring a lot of excitement and added revenue to accounts if they are promoted correctly, they are the future of our business.”

The company is active in local Chambers and charities and supports SafeRide programs in all 19 counties the company serves. Saratoga also asks employees to give back to their communities; salespeople and management are asked to do 40 hours of community service each year.

“We currently have the fourth generation of family members working in the day-to-day operations and helping to guide the company into the next generation.” — Mike Streveler tor in general. Advertising them is another way.

“Signage and execution are keys to letting their consumers know what is available especially for new items; many times these are added sales and can be contagious among patrons.”

On the wine side, many smaller establishments are seeing a growth in interest and sales of wine.

The hottest varietal, says Streveler, seems to be Moscato, which can be used as an ingredient in many cocktails or white Sangria.

Also, many suppliers offer small 187 ml bottles that allow for always-fresh options that help to control portions and eliminate waste, and almost all varietals are available in this package.

Box wine can also be a good option; many varietals are available, the sealed bag in the box can keeps them fresh for longer than the tradition bottle and they offer a lower cost per ounce.

“Tavern League members should feel confident in choosing Saratoga as we offer knowledgeable salespeople, great service, a terrific portfolio as well as many smaller deals to allow accounts to be competitive without having to carry a lot of extra inventory and a history of reliability,” says Streveler. “We are also family-owned, involved in the communities that we sell in, and have a vested interest in the ongoing success of our customers and the adult beverage business in the state of Wisconsin.”

Saratoga Liquor Co., Inc Michael J. Streveler, COO/V.P. Sales & Marketing 800-472-6923 or 715-394-4487 www.saratogaliquor.com

Saratoga believes it has an obligation to support its accounts and brands with the necessary resources to be successful. In addition to staff training, set-up and pricing surveys, full online access to ordering and invoice history and ACH payment options, that includes helping tavern owners successfully launch new brands.

“As a company, if we are going to launch a new brand into an account, we are as responsible for providing the tools that will help them sell it.” www.tlw.org

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Tavern League of Wisconsin

2012 September/October On Premise

31

CORPORATE FRONT

SPOTLIGHT

RAIL

Pabst Brewing Company got lucky. We were a national brand, but we weren’t marketing to anybody. We were very affordable — yes, some would say cheap — and fulfilled their need.”

LEGISLATIVE

NOTES

From there, snowboarders in the Rockies, bike messengers, then the college crowd and more began demanding “PBR me ASAP.”

FEATURED

I

“Today, it’s way beyond that,” says Malcore. “We routinely have retailers report back to us how they switch to Pabst and the positive impact it had on their overall business.”

In honoring the counterculture that brought Pabst back from the beer grave, Pabst continues to shy away from huge marketing campaigns.

“Pabst Blue Ribbon is coming back,” says Jerry Malcore, Venture Area Sales Manager, Pabst Brewing Company. “This iconic beer is showing double-digit increases, beating out some longtime powerhouses, especially in the state of Wisconsin.”

“We want to be loyal and true to what our customers told us they wanted us to be. We’re sticking with those principles, and we are what we are.”

BUSINESS

Pabst Brewing Company offers almost 40 of the nation’s and region’s most cherished brands, including Schlitz, Old Style, Blatz and Old Milwaukee. PBR just happens to be the company’s most popular brand and wildly so.

— Jerry Malcore

SPOTLIGHT

“It’s risen to a very respectable ranking in Wisconsin,” says Malcore. “We are providing a product that skews very young, 35 and younger, and that demographic is growing. And that’s a plus for Tavern League Members. This demographic, on average, consumes more beer, that’s a statistical given. If you connect the dots, by offering PBR, you get younger drinkers, prone to drinking more when they’re visiting your place…you win!”

“It’s what I tell every tavern owner; I always defer to the local distributors,” says Malcore.

“They are there every week, they know the market and see what is working, what isn’t working.

With your distributor, craft mutual, beneficial marketing plans, and challenge them to come up with new ideas.”

On Premise 2012 September/October

“It isn’t any secret that we fell on hard times and 10-plus year ago, weren’t doing very well,

SPOTLIGHT

DISTRIBUTOR

32

Founded in Milwaukee in 1844, at one time Pabst had all the beer business in state of Wisconsin. While that won’t happen again, Pabst, especially PBR, is here to stay.

“Pabst Blue Ribbon is coming back”

The best way to capitalize on drinkers’ rekindled love of PBR is to work with your local Pabst distributor.

“It grew out of a countercultural movement; they were tired of being mass merchandised and marketed to,” says Malcore. “We kind of

Pabst has been involved with the Tavern League of Wisconsin for many years; Malcore himself has been at each of the last 20 conventions, spring and fall, and has gotten to personally know many Members and Directors around the state in his time with Pabst.

SPOTLIGHT

Pabst Blue Ribbon is the sixth-largest-selling brand in Milwaukee, reports Malcore, and about the 11th overall in the state of Wisconsin.

Pabst Blue Ribbon’s resurgence to fame with younger of-age drinkers, adds Malcore, can be traced back to the Northwest, particularly Portland, Ore., where “hipsters” adopted Pabst Blue Ribbon as their drink of choice.

Younger drinkers, in particular, like amenities such as leagues, pitcher specials and TVs to keep up on scores. They also like Pabst’s new 16-ounce cans, which are priced right and attractively packaged.

AFFILIATES

f you want to attract a younger customer base to your establishment, be sure the beer cooler is stocked with PBR: Pabst Blue Ribbon.

CHARITY

ticular are tuned into, knowing your consumer base, helps you run a better business.”

Also, he suggests investing your own time in scoping out the competition to boost PBR sales to younger drinkers and to see what others are doing to help keep your own business relevant.

anywhere,” says Malcore. “But now we are growing, and not only growing but other brands are declining. Today, we are iconic, and Pabst is only going to get bigger and bigger. That is our goal.”

Pabst Brewing Company Jerry Malcore, Venture Area Sales Manager 262-439-9173, jmalcor@pabst.com www.pabstbrewingco.com www.pabstblueribbon.com

“Go out and see what others are doing; if there is a hot new place, check it out. You can’t just turn the lights on and wait for people to come in,” says Malcore. “A lot of bar owners have had to redefine themselves to stay in business. Yes, it’s an investment, but knowing the competition, knowing what the young drinkers in par-

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Tavern League of Wisconsin

2012 September/October On Premise

33

FEATURED

AFFILIATES

Corporate CHARITY SPOTLIGHT Casuals & Promotional Products

BUSINESS

Electro-Kold Corp.

SPOTLIGHT

If you can put a logo on it, Corporate Casuals & Promotional Products can get it for you.

“We offer everything and anything you can put a name on: clothing beer chips, can coolies, coasters, calendars, Packers schedules, paper products, checks and more,” says Jared Comero, owner of the Winona-based company who works with customers coast to coast.

DISTRIBUTOR

An Affiliate Member for over five years, Comero, who is originally from Wisconsin, joined the Tavern League in support of his bar owner friends in Wisconsin. In addition to supporting the Tavern League as an Affiliate Member, he’s donated to the SafeRide Program in neighboring Trempealeau and Buffalo counties.

SPOTLIGHT

Electro-Kold offers refrigeration equipment and design, such as walkin coolers and freezers, restaurant refrigeration and ice machines for customers and services all major commercial refrigeration brands.

The company also offers frozen cocktail machines.

A regular on Tavern League’s tradeshow circuit for the last four years, Electro-Kold became a Member last year.

Anything screenprinted or embroidered Comero does in-house; for promotional items, he works with a distributor. With literally hundreds of thousands of promotional items available, he notes that finding what you’re looking for can be “kind of overwhelming,” which is why he’s ready to do the searching for you.

“We’ve had a presence at the tradeshows for a number of years,” says Dahl, “but for some reason, never became a Member. We changed that last year when I realized we should be.”

“If you go to the website and search for pens, you’ll get thousands of products,” says Comero, who has owned the company since 2001 and has 18 years of experience in the industry. “If you just tell me what you’re looking for, I’ll check the specials suppliers are running at the moment and help you find the best deal on what you need.”

In terms of refrigeration equipment, the company does not offer specific brands, but installs the brands that best serve their customers.

When buying promotional products, Comero says it’s best to work backward from the budget. “If you give me a budget and an idea of what you’re looking for, I’ll put together a presentation of items.

Otherwise, you’re trying to pull a needle out of a haystack and you’ll get lost in the sea of possibilities.”

While many people think “freebie” when they hear the term “promotional products,” they can also be used to advertise your business and be a source of incremental revenue.

“For instance, we sell thousands of can coolies to bars,” says Comero. “You can get them at 79 cents a piece and then sell them at $2; you make double your money back and it gets you free advertising. If someone is going to give you over a dollar profit and free advertising for bar goods or clothing, that’s huge.”

New this year, Comero is offering a 16-ounce pint glass coolie for patrons to keep their mixed drinks cool.

In addition to coolies, shirts and magnets are popular items.

Comero offers in-house design at no charge. In addition, he does not charge a screen charge or set-up fee for screenprinting and embroidery orders of 12 or more pieces. (This does not apply to promotional items, as they go through an outside supplier.)

“We are very price competitive, and our work is amazing. We make sure you not only get a good price, but we make sure artwork looks great. We want customers to sell their stuff, not sit on it.”

Corporate Casuals & Promotional Products Jared Comero 169 Market St., Winona, MN www.corpcasuals.logomall.com jaredcomero@charter.net 888-876-6176

34

In business for over 50 years, Burlington’s Electro-Kold Corp. is dedicated to fulfilling Tavern League Member’s commercial refrigeration sales, service and installation needs. “We have the experience and resources to best satisfy our customers,” says Jason Dahl, Assistant Manager of Electro-Kold.

On Premise 2012 September/October

Electro-Kold serves customers as far west as Madison, covering the southeastern corner of Wisconsin and has 12 employees.

“If [the customer] has an equipment preference we’ll work with them on that, otherwise we supply them with the equipment that best suits their needs,” says Dahl.

The one exception is frozen treat/cocktail equipment; the company is an Electro-Freeze distributor. These machines are available in a variety of sizes.

“We supply a variety of machines sizes,” he says. “It’s all about capacity. Some customers go through three gallons of frozen beverage a day and others up to 200 gallons a day. These machines are another way to increase your drink offerings and add value to your business.”

The company offers 24-hour emergency service: “We offer fast service; we are usually there within two hours of your call.”

Maintenance contracts are also available. “We come out two to four times a year and go through your equipment to avoid those lastminute service calls.” Those, he adds, are customized to individual business needs.

Refrigeration equipment is a segment of the industry that’s experiencing many advances in technology, including electronically controlled motors. Replacing a standard cooler motor with one that’s electronically controlled can yield energy savings, says Dahl, but obviously comes with a greater upfront cost.

“Of course there is an additional investment and it’s something I need to speak to each individual customer about. Would it make sense to change one motor? Probably not. But if you have a lot of equipment, that would make sense.”

Electro-Kold Corporation Jason Dahl, Assistant Manager www.electrokold.com jasondahl@electrokold.com 262-763-8417, 800-783-8417

www.tlw.org

Pantheon BC If you want to be a better tavern owner, Tim Lantz’s Pantheon BC can help. Founded in January 2009, Lantz put his years of experience in the hospitality and retail industries, including helping to open Madison’s second Nitty Gritty location, and in corporate consulting, into the creation of Pantheon. With three other employees, Pantheon BC offers affordable consulting and education services to small business owners to help them run their business better and in a more financially stable way.

“We offer more of an education model,” says Lantz. “We are there to guide and educate. We can get our hands dirty when clients need us to, or we can just be there to help guide in the right direction, with the business still doing a fair amount of the work to keep it affordable.”

Pantheon offers three programs for small business owners. The BOSS (Business Owner Strategic Support) program is a coaching and mentoring program, much like “executive coaching for small business owners,” explains Lantz. Meeting for an hour or two each month or quarter, “we holistically look at the business,” he adds. These meetings might produce strategies to increase sales, manage expenses, better understand sales and marketing, improve human resources policies and procedures and more.

Lantz is also available to clients between regular meetings, serving something of an advisor role, a person to discuss ideas with. “That’s one of the softer benefits of the program,” says Lantz. “We serve as a sort of an ad-hoc board of directors, an advisor other than yourself to bounce decisions off. That’s one of the biggest challenges of being a small business owner: The buck stops with you. If you’re at a big company, the CEO has a board or someone else other than themselves to talk with to make sure a decision is a good one. A small business doesn’t have that. Our BOSS members use that feature a lot, having us there as a resource.

In addition, Pantheon BC offers project-based consulting, which includes anything from performance and opportunity assessments that provide a comprehensive look at your business, to teaching business owners accounting basics. “Our assessment and consulting projects are geared to a segment of owners who need more help than is available in our BOSS program.”

Finally, Pantheon’s BC University offers workshops and seminars focused on the company’s pillars of business: A new member as of 2011, this year, Pantheon BC will work with taverns around the state as long as it makes good financial sense for the client.

“We are not in the habit of serving a business if they can’t afford it,” says Lantz. “But if what you need we can tackle in the BOSS program, we can deliver that same value by phone, web and email.” If you want to be a better business owner and want to have a restaurant or a bar that’s financially stable and offers a premier level of service, Panthenon BC can help.

Shortly after the writing of this article, Pantheon BC was acquired

by Cathedral Consulting Group LLC, a Milwaukee-based firm with offices in New York and New Jersey that works with small to mid-size businesses and non-profit organizations. For more information on Pantheon BC services, please contact Jerry Condon, Managing Director at Cathedral Consulting Group. (414) 308-9410; jcondon@cathedralconsulting.com Pantheon BC Timothy Lantz, Founder & Chairman www.pantheonbc.com 414-719-5128

Tavern League of Wisconsin

M&R Amusements & Vending With a long history of serving bars and taverns, M & R Amusements & Vending has “everything that you would find in a tavern related to gaming, jukeboxes, darts, ATMs, video games, pool tables, darts, toy cranes, air hockey, you name it,” says Partner Rick Kitchner.

Formerly Leick Amusements, M & R has a 40-year history in the Marshfield area; in fact, some of the company’s 14 employees have been around for a good portion of that history.

Offering sales and 24/7 service, it’s the company’s service, says Kitchner, that sets it apart from competitors.

“By far, our service is the key,” says Kitchner. “We have a great service group here. Every operator has access to similar equipment, so it really comes down to service. If you have a machine that’s broken for a period of time, no one is making any money in it. Within 30 to 45 minutes, we can be there to get it fixed.”

M & R serves taverns, hotels and other clients within a 50-mile radius of Marshfield.

The company also offers and can manage leagues for taverns, including setting up schedules and handling money for some.

“Leagues are one thing we do to support taverns,” says Kitchner.

“We want to help them be as successful as possible.”

M & R primarily offers dart and pool leagues. A member of the Wisconsin Dart & Pool Association, M & R has some players “heavily participating” at the state and national levels.

Leagues have been growing and have become a year-round option for many taverns.

“Leagues used to just be in the winter months and that’s still definitely the strongest time, but we’re getting more and more players in the summer.”

Leagues, says Kitchner, are one way to offset the losses businesses may experience on the game side with the advent of mobile games and new, improved at-home systems.

“One of the things that has happened is with the availability of games on telephones, Wiis, XBoxs…games just don’t do that well anymore, especially game rooms at hotels,” he says.

Download jukeboxes, like TouchTunes, are now offering additional benefits to draw in customers, including photo booths, karaoke and the option to download songs to a phone.

Increased interactivity on games is another draw. For instance, he explains, new online dart machines allow patrons to play people in different states and countries; with a built-in camera, players can even see their opponents!

Also a member of WAMO (Wisconsin Amusement & Music Operators), which works closely with the Tavern League, M & R wants to help its clients get the most of their vending and amusement equipment.

“There are a lot of benefits of working with M & R,” says Kitchner. “We want to be a partner with our business owners. We want to help keep them up to date, know what they’re thinking and serve them in the best way possible.”

M & R Amusements & Vending Rick Kitchner, Partner 1807 Laemle Avenue, Marshfield 715-387-4954

2012 September/October On Premise

35

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2012 July/August On Premise

36

As of August 25, 2012 ackley novelty inc

DeVere company inc.

Johnson Brothers Beverage

precision pours, inc

advanced Draft Solutions LLc

Dierks waukesha

Johnson Dist. inc.

preferred Distributors, LLc

affiliated investment Group

Dining publications LLc

Jp Graphics inc.

pub passports

airgas national carbonation

DiScuS

Just in time refrigeration LLc

alliance insurance centers, LLc

Disher insurance Services

JustiSolutions

Qpondog text Message Marketing Specialists

allied Games, inc

DJ D-train

Keg-Stands, LLc

allied insurance centers inc.

edge one inc

Kessenich’s Ltd

american entertainment Services, inc

el cortez hotel & casino (the)

american income Life

electro-Kold corporation

KLB insurance Services-illinois casualty

american welding & Gas

emil’s pizza, inc.

amusement Devices inc

empire Development & construction inc.

app Mountain LLc

energy Distributing

atM network inc

engels commercial appliance, inc.

audio excitement

Flanigan Distributing

B & K Bar & restaurant Supplies

Fleming’s Fire i

B-M Music & Games

Flipside coin Machines inc

Badger hood cleaning

Fox Valley clean air

Baer’s Beverage inc.

Freistadt alte Kameraden Band

Bar owner Marketing Systems

Friebert, Finerty & St. John, S.c.

Baraboo Sysco Food Services

Game Management corp.

Baraboo tent & awning

Games are us inc

BarsGuru enterprises LLc

General Beer - northeast, inc.

Bay tek Games

General Beverage Sales co

Bay towel/Linen rental

Glavinsured agency, inc.

Beechwood Distributors, inc.

Great Lakes amusements

Benedict refrigeration Service, inc

Great Lakes Beverage

Best Bargains

Great northern amusements

Bevinco

Guardian pest Solutions, inc

Bi-State point of Sale Solutions

Gunderson Linen

Big Daddy Games LLc

Gustave a Larson company

Big Game Sports cards/Sterling Graphics

heartland payment Systems

Bill’s Distributing LtD

heartland payment Systems

Blondie enterprises

hiawatha chef, Bar and Janitorial Supply

r & S Marketing racine amusement inc red’s novelty LtD reindl printing

Kobussen Buses, Ltd

reinhart Food Service, LLc

Krantz electric inc.

riverside Foods, inc.

Lakes Business Group inc

S & S Distributing, inc.

Lamers Bus Lines

Saloons n Spoons/turbo chemical

Lebby’s Frozen pizza

Sam’s amusement co

Lee Beverage of wisconsin LLc

Sam’s club

Lehmann Farms

Sanimax uSa inc.

M & r amusements & Vending LLc

Saratoga Liquor co, inc.

Madison area city Guide

Schmidt novelty

Magnuson industries inc

Serralles uSa Brands

Mass appeal Specialties inc

Service Specialists

MBa corp.

Slack attack communications

Micro Matic

Special olympics wisconsin, inc.

Midstate amusement Games

Stansfield Vending inc

Midwest amusements

Star connection, Satellite & Security

Midwest coin concepts of wi

Stealth Solutions

Milwaukee Brewers

Stevens point Brewery

Milwaukee Bucks

Stinky Gringo Margarita inc.

Mississippi river Distilling company

Superior Beverages LLc

Mitchell novelty co.

Superior Vending

Modern cash register Systems

Swanel Beverage inc./Banzai

Moy, Borchert, erbs & associates, LLp

tamarak Design’s

Mpi protective Services*

this Drinks on us, LLc

Murphy Desmond S.c.

ticket King inc.

MyBarwi.com

toccata Gaming international, LLc

hidden Bay Graphics

national chemicals, inc.

total Merchant Services of wi

holiday wholesale inc

new Glarus Brewing co

total register Systems

hood cleaning pros.

new York Life

travel Leaders

hospitality Services corp.

northern Lakes amusement

tri-Mart corporation

huebsch Services

northwest coin Machine co

tricky Dick & Joyce Specialty

hyer Standards

original ovenworks pizza

uS Foodservice

ideal ad & Sportswear

pantheon Bc

Vern’s cheese inc

impact Seven, inc.

paradise printing company

Vital tokens

independent insurance Services inc.

park ridge Distributing, inc.

wausau coin Machines inc

indianhead Foodservice Dist. inc

payroll center (the)

wi hospitality insured

insphere insurance Solutions

pehler Distributing, inc.

wil-Kil pest control

is it 2b Marketing

pep’s pizza / Benetti

windy water amusements

D & D amusement Games LLc

JBM amusements

per Mar Security Services

wine institute

Dean health plan

Jim’s tap cleaning LLc

plunkett’s pest control

wisconsin Souvenir Milkcaps

Delafield Brew haus

John hancock

portesi italian Foods, inc

BMi (Broadcast Music inc) Bob Schuchardt insurance Boelter companies Bromak Sales inc Buy right purchasing Group LLc cash Depot central ceiling Systems, inc. chambers travel cintas corporation coffee express, inc. cornerstone processing Solutions, inc. corporate casuals & promotional products

Tavern League of Wisconsin

2012 September/October On Premise

37

MEMBERS

NEW

July 1 to august 25, 2012

PRESIDENT’S DISTRICT 1 racine city Russ’s Tap LLC Robert J. Kohel Racine

racine county

Grant/iowa county Guler’s Corners Stephanie Redfearn Cuba City Juneau county Kozys Pizza Stella B. Hysell Mauston

PERSPECTIVE Marinette county

oneida county

Garage Bar (The) Bruce Johnston Lyndon Station

Sports Corner Christopher McCarrie & Dan Hanley Marinette

Flyin Finn Pub & Resort Jon Danner Rhinelander

Langlade county

oconto county

Butch’s Place Bar & Grill Richard & Judy Komatz Phillips

DISTRICT 5 adams county

LOCAL LEAGUE Racine County Dead End Saloon Robert Bauman Caledonia

Route 20 Outhouse Ray Stibeck Sturtevant

Oasis Bar Ron Kautz Merrill

Buckhorn Cafe Jerry Szozepahiak Necedah

Marathon county

Marathon Bowling Center Brian Tesch Marathon

Talisman Liquor Joel Weigel Necedah

CORPORATE rock county

Riley’s Sports Bar & Grill Kevin Riley Janesville walworth county Hogan’s Goat Steve & Darlene Murrin Delavan DISTRICT 2 columbia county

Sawtooth Sam’s Ted Schmidt La Crosse

E-Z Axis Bar Shirley L. Wellnitz Fall River

PROFILE

Monroe county

AFFILIATE Pardee Sports Club 22 Donald Achterberg Pardeeville

Shamrock Bar and Grill Tim Green Portage

Pit Stop Bar & Grill Bradley Jacobson Mosinee

Stolpa’s Stein Haus Chris Stolpa & Brandon Clark La Crosse Spillway Pub Jon Stevens Onalaska

Brenda’s Bar & Grill Clinton Garves Cashton Sparta Steak House Emily Dickenson Sparta

Palms Supper Club Steve Hutchison Schofield

Hoffman House Wausau Daniel Loomis Wausau

Dodge county

Guido’s Spirits & Sandwich Co Scott Brittain Byron

Paddy Coughlins Irish Pub Erin Housley Fort Atkinson

FRONT Madison/Dane county Deerfield Pub & Grill Tina Addison Deerfield DISTRICT 3 crawford county

Valley Tavern Stacy L. Pecha Bloomer Linda & Dan’s T & C Linda Engen & Dan Webber Chippewa Falls clark county

New City Grill LLC Robert & Terri Weirauch Wausau

Dwight House Dwight Kramer Abbotsford

portage county

Ripp’s Bar Shawn Miller Spencer

Outdoor Creations Greg Achtor Hayward taylor county Filling Station Cafe & Bar Lori Phillips Medford tomahawk/Merrill area Prairie Rapids Tavern Michelle Thedens Tomahawk SportsLand Bar & Grill Kim DeBels Tomahawk Vilas county Twelve Pines Eric Helgeson Conover

eau claire city/county

Michele’s Restaurant & Catering Thad Klasinski Stevens Point

Lake Hallie Sportsman Club Annie Gobler Chippewa Falls

DISTRICT 9 Milwaukee county hospitality

Wild Entertainment LLC Elizabeth Hand Wisconsin Dells

Shawano county

pierce county Bendilly’s Lisa M. Plummer Ellsworth

DISTRICT 4 Manitowac county

Thunderbird Club Menominee Casino Keshena

JNR Red River Tavern, LLC Ronald J. Strebe Shawano

Ellsworth Rod & Gun Phil Richie Ellsworth

waupaca county

Vino In The Valley Larry Brenner Maiden Rock

Carlton LLC Al Davis Tomah

Sauk county

7 Lakes Golf & Dining Chad Braun Cato

Archie’s Still Kathy Konkol Stevens Point

HELP

SPOTLIGHT

Club Atlantis Scotty Seal & Tom Sixel Two Rivers

TK Bar & Grill Tammi & Kevin Mitchell Manawa

D Rocks Outer Limb Derrick Konz Whitelaw

D-Bars Lisa Dunbar Waupaca

Double Barrel Bar & Grill Brendan & Shannon Mock Alma

Sheboygan county

DISTRICT 6 Florence county

Red Ram Saloon (The) Sue Bloomstrom Alma

Frosty Goat (The) Jason Marshall Florence

Arcadia Ctry Club - Restaurant Fairway Golf Proshop Arcadia

Forest county

DISTRICT 8 ashland/Bayfield county

RAIL

LEGISLATIVE Last Call Bar & Grill LLC Doug Enke Gays Mills

Miller’s Glen Guy Miller Howards Grove

Rowdy’s D and D Debra M. Noble Prairie Du Chien

washington county

Last Stop Saloon, LLC Brian C. Eskildsen Germantown

FEATURED 38

DISTRICT 7 chippewa county

Sawyer county

Phelps Convenience Center Wendy Mohr Phelps

CORPORATE Jefferson county

Old Crowbar & Grill (The) Debra J. Bushman Sobieski

MEMBERS

ACCOUNTING Hooker’s Resort David Hafner Poynette

Penguin Again LLC (The) Jennifer Sadorf Oconto Falls

SPONSORS

Indianhead Golf Course Sarah Schrickel Mosinee

La crosse city/county

LEAGUE

UPDATES Wise Guys Riverside Bar Guy Vanden Heuvel Oconto

price county

On Premise 2012 September/October

trempealeau/Buffalo county

NOTES

Cheneys Supper Club Wayne Steffen Laona

Snug (The) Dan & Kristi Doman Washburn

AFFILIATES

Finn McGuire’s Irish Pub Stephen Glazer Hales Corners Boone & Crockett Doug Williams Milwaukee Club Garibaldi Joe Dean Milwaukee Dino’s Taverna Dino Zarkos Milwaukee Hotel Foster (The) Doug Williams Milwaukee Sly Fox Bar Daniel Sly Milwaukee Spitfires on State Tammy L. Peterson Milwaukee Shop (The) Kelly Huennekens West Allis Jackson’s Blue Ribbon Pub Mark Zieroth Wauwatosa

www.tlw.org

Daylight savings time ends on the first Sunday in november.

Remember to set your clocks BACK an hour at 2:00 am on Sunday, November 4th.

HISTORIC MOSINEE BUILDING WITH TAVERN & LIQUOR LICENSE - FOR SALE -

202 MAIN ST, MOSINEE, WI ASKING $399,000 Section 175.095(2), Wis. Stats., states that daylight saving time begins at 2:00 a.m. the second Sunday in March and ends at 2:00 a.m. the first sunday in november.

As such, clocks are set ahead one hour at 2:00 a.m. the second Sunday in March, thus taverns would close at 3:30 a.m. daylight saving time on this date. On the first sunday in november, the clocks are set back an hour at 2:00 a.m.; bars gain an extra hour and must close at 2:30 a.m. regular Central Standard Time.

Daylight Saving Time (or summertime as it is called in many countries) is a way of getting more light out of the day by advancing clocks by one hour during the summer. During Daylight Saving Time, the sun appears to rise one hour later in the morning, when people are usually asleep anyway, and sets one hour later in the evening, seeming to stretch the day longer. the reason dst works is because its saves energy due to less artificial light needed during the evening hours—clocks are set one hour ahead during the spring, and one hour back to standard time in the autumn. many countries observe DST, and many do not.

Tavern League of Wisconsin

Established business currently leasing commercial space or potential to run your own tavern, plus 9 Apartments. Prime location, on main street in downtown Mosinee. Recently painted exterior and many other updates.

Owner is 74 and eager to retire.

• 9 Apartments (1 and 2-Bedroom) • Commercial space currently home to Dinger’s Sports Bar • Over $60,000 in annual gross rental income potential • Currently 8/9 Apartments are leased • Almost 10,000 in finished square feet • Property was recently painted and contains many other updates • On-site laundry • The property is not currently listed allowing for a lower sales price without real estate commission • Motivated seller

Swanson Rentals LLC Wayne Swanson | 4111 Stewart Ave. | Wausau, WI 54401 Tel: 715.212.3746 | swanson.rentals@yahoo.com

2012 September/October On Premise

39

ACCOUNTING

HELP

Impact of the Healthcare Act

CORPORATE

FRONT

SPOTLIGHT

By Kimberly Ruef, CPA

“Bush tax cuts.”

RAIL

LEGISLATIVE

I

n 2010, the Healthcare Act was passed. Much of the impact was originally felt by insurance companies. Business owners offering health insurance coverage to their employees saw a new tax credit. Many of the other changes seemed a long way off. Now, with the recent Supreme Court decision, four key changes are scheduled to take place beginning in 2013.

FEATURED

Change # 1

CHARITY

New $2,500 Contributions

Cap

on

Healthcare

FSA

Before the Healthcare Act, there was no limit on the amount you could contribute to your employer’s healthcare Flexible Spending Account (FSA). Although some employer plans placed a limit on annual deferrals, there was no Federal limit.

BUSINESS

A FSA allows you to set aside on a pre-tax basis, income to be used to pay eligible medical expenses. As long as these funds are spent on allowable expenses no tax is incurred. If the taxpayer does not incur enough eligible expenses, the funds are lost (“use-it-or-lose-it” rule).

NOTES

the threshold will be raised to 10% unless either you or your spouse is over age 65 as of 12/31/13 (then the threshold remains at 7.5% until 2017).

If you turn 65 in 2014 – 2016, the 7.5% threshold will apply from that year until 2017.

Change # 2 New Threshold - Itemized Medical Expense Deductions Before the Healthcare Act, the allowable itemized deduction for unreimbursed medical expenses was limited to the excess over 7.5% of your adjusted gross income (AGI). Starting in 2013 On Premise 2012 September/October

The additional Medicare contribution tax will not apply unless your modified adjusted gross income (MAGI) exceeds $200,000 for an unmarried taxpayer or $250,000 for married individuals filing a joint return ($125,000 each if filing separate returns).

Net investment income includes gains from sales of assets held for investment (does not include business assets or your principal residence), interest, dividends, annuities, royalties (net of expenses), net rental income and gross income from passive business activities.

AFFILIATES

Planning tip: Consider accelerating medical expenses into 2012 to maximize deductibility under the more taxpayer-friendly 7.5%-of-AGI threshold.

Planning tip: Consider recognizing long-term capital gains in 2012 if recognizing these gains also makes sense from an investment standpoint.

Review your investments to consider if switching to those paying tax-free interest makes sense.

Consider accelerating things that would increase your AGI, such as converting from a traditional to a Roth IRA in 2012 vs. 2013.

SPOTLIGHT

Change # 3

New 0.9% Medicare Tax on Earned Income

Currently, the Medicare tax on employee compensation and/or net self-employment (SE) income is 2.9%. If you are an employee, 1.45% is withheld from your paycheck and your employer pays the other half. If you are self-employed, you pay the entire 2.9% yourself.

SPOTLIGHT

Beginning in 2013, if you are an individual earning more than $200,000 or a married couple earning more than $250,000 jointly an additional .09% will be charged on amounts earned above those amounts.

DISTRIBUTOR

Beginning in 2013, the maximum annual FSA contribution for each employee will be capped at $2,500. This cap applies to each individual separately so that if a husband and wife are both eligible to participate (even if at the same Company), they can each defer $2,500.

40

Also starting in 2013, all or part of your net investment income may be hit with an additional 3.8% “Medicare contribution tax,” resulting in capital gains being taxed at up to 23.8% and dividends as high as 43.4%.

This being said, there are still elections to come in November and still the chance that some or all of these additional taxes will be repealed, or that some or all of the “Bush tax cuts” will be extended.

It is another year to start planning early, but to hold off on implementation. Consult with your tax advisor for moves you might consider in your specific situation.

SPOTLIGHT

Planning tip: Consider shifting income into 2012 from 2013. This shift could have negative effects on your 2012 tax situation, so exercise caution and consult a tax advisor before implementing this shift.

Change # 4 New 3.8% Medicare Tax on Investment Income The maximum federal income tax rate on dividends and long-term capital gains is 15% through the end of 2012. Beginning in 2013, the maximum long-term capital gain rate will increase to 20%, and dividends may be taxed at rates as high as 39.6% due to the expiration of the

Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants and Wegner Payroll Group with offices in Madison, Baraboo and Waukesha. She has been providing accounting and tax services to businesses and business owners for over 20 years. This article is not intended to give you complete tax advice, but a general review of the subject matter.

Phone: (608) 274-4020 Email: kim.ruef@wegnercpas.com

www.tlw.org

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Beverage Napkins • Brats Burgers • Can Liners Cleaning Supplies Cocktail Mixes Mi • Cocktail Strainers • Coffees Coffee Creamers • Cups

Dairy Items • Dining Furniture Dinnerware • French Fries Flatware • Freezers • Fryers Frozen Fruit Purees • Garnishes Glassware • Juice & Drink Bases Glass Portion Cups • Munchie Containers Onion Rings • Pizza • Poultry • Pourers Produce • Seafood • Seasonings & Spices Snack Foods • Sodas • Stirrers • Straws • Sword & Arrow Picks • Tissue • Toothpicks • Towels Warewashing Service and so much more.

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Tavern League of Wisconsin

2012 September/October On Premise

41

LOCAL LEAGUE CORPORATE

SPONSORS

Oconto County Tavern League

LEAGUE

UPDATES

PROFILE

AFFILIATE

MEMBERS

ACCOUNTING

HELP

CORPORATE

SPOTLIGHT

The Oconto County Tavern League held their annual golf outing on June 18th at the Parkway Golf Course in Pound, WI. 152 golfers shared in the fun with a chance to win a Jeep Wrangler for a hole in one. The Oconto County Sheriff’s Department did the cooking of the burgers and brats, a 19 year tradition. The league had 31 different hole sponsors including Alliance and Wilson Mutual Insurance Co.

La Crosse City/County Tavern League

FRONT

RAIL

LEGISLATIVE

Left to right: David Amborn Gundersen Lutheran Medical Foundation Dale Clements President, La Crosse Area Tavern League Foundation Tim Groth Vice-President, La Crosse Area Tavern League Foundation

NOTES

Ruth Ann Schultz YWCA of the Coulee Region

Pete Madland, About Walk a Mile in her Shoes: Executive Director, Tavern League of Wisconsin Men: Are you willing to walk a mile in her shoes?

La Crosse City/CountyTavern League helps to raise money and awareness for domestic violence Domestic violence is an epidemic in America and it affects everyone. Although the targets of domestic violence are generally women, it leaves its mark on families, friends and the community, too. There’s a saying: “You can’t really understand another person until you’ve walked a mile in their shoes.” That’s the inspiration behind an innovative walk to raise money and awareness. It’s called “Walk a Mile in Her Shoes®,” a men’s march against domestic violence held during Riverfest on Thursday, July 5, in Riverside Park, La Crosse.

FEATURED

AFFILIATES

The La Crosse Area Tavern League Foundation has been a major sponsor of Walk a Mile the past two years. This year’s walk was the most successful ever. A record number of registrants and sponsors raised more than $40,000. Tavern League representatives presented a check for $3,000 to Walk a Mile organizers at a La Crosse Loggers baseball game on August 7th.

Men in the La Crosse area were asked to put on high heels—yes, actual high heel shoes—and walk two laps around Riverside Park (about a mile).

The goal was to have more than 300 men join hosts, the La Crosse Riverfest Commodores, for a fun, thought-provoking event, raising money and awareness for this very serious issue and showing support for survivors of domestic violence. This year, women joined in the fun as “Sole Sisters” and were an excellent support for those men who took up the challenge.

CHARITY

SPOTLIGHT

Funds raised support YWCA of the Coulee Region programs and Gundersen Lutheran Medical Foundation’s Carilee Fund which offers confidential financial assistance to victims of domestic violence. The Carilee Fund is available to all victims of domestic abuse in the Coulee Region no matter where they receive their care. The Fund offers financial assistance for things such as transportation expenses, legal fees, childcare during a medical or court appointment, rental assistance or emergency funds.

BUSINESS 42

On Premise 2012 September/October

SPOTLIGHT

www.tlw.org

• • • •

New Platinum Touch 3 34+ Games, 10 New Titles Frontier 9 or 25 Liner Cheers 20 Liner

• • • •

Treasure Museum 9 or 25 Liner Super Bugs Bonus 8 or 25 Liner 3 Player Blackjack Quarter Pushers – Pull Tab

Tired of printer jams on your games? Are you getting ripped off with fake tickets? Our new thermal printer will solve your problems.

Get your best price at the show and then give us a call.

We will not be undersold.

Tel: 877-354-7544 | www.GlaStore.com

JIM ROPEL

920-387-5952 234 North Clark Street, Mayville, WI 53050

• Small Business Financial Planning • Specializing in Retirement Plans • IRA’s • Mutual Funds • Annuities • Stocks & Bonds TLW Affiliate Member

Securities offered through Coordinated Capital Securities, Inc. • 6033 Monona Drive, Madison, WI 53716 • 608-221-4545 Member NASD/SIPC

Tavern League of Wisconsin

2012 September/October On Premise

43

: Tequila One Tequila, Two Tequila, Three Tequila, Floor!

W

ith global sales hitting record highs in 2011, tequila spirits have hit their stride. But is that an authentic tequila your patrons are chasing?

Made only from the blue agave plant that grows primarily in the area surrounding its namesake, the city of Tequila, Mexico has claimed the exclusive international right to the word “tequila,” threatening legal action against manufacturers of distilled blue agave spirits in other countries. Mexican law states that tequila only can be produced in the state of Jalisco (where the city of Tequila is located) and limited regions of four other states. In fact, the Tequila Regulatory Council of Mexico specifically oversees all processes and activities related to the supply of agave, production, bottling, marketing, information and business practices for tequila. All authentic bottles of tequila bear a NOM (Norma Oficial Mexicana) identifier, a serial number to certify that the tequila is made only from the Tequilana Weber Blue variety of the agave species grown in the allowed states and municipalities.

There are over 100 distilleries making over 900 brands of tequila in Mexico and over 2,000 brand names have been registered.

Jalisco’s red volcanic soil is particularly suited to growing blue agave, and more than 300 million of the plants are harvested there each year. Planting, tending and harvesting agave is a manual effort, and agaves range in size from 150 pounds to 240 pounds. They must be harvested at exactly the right time, or they will not have the right amount of sugar for fermentation.

the first tequila factory opened in Jalisco, and Spain’s King Carlos IV granted the Cuervo family the first license to commercially make tequila.

reposado (“rested”), añejo (“aged”) and extraañejo (“extra aged”) tequilas are smoother, subtler and more complex.

Don Cenobio Sauza, founder of Sauza Tequila, was the first to export tequila to America in the late 1800s. It was Sauza’s grandson, Don Francisco Javier, who initiated the practice that real tequila can only come from the Mexican state of Jalisco, insisting “There cannot be tequila where there are no agaves!”

Tequila is most often made at 76 to 80 proof but can be produced between 70 and 110 proof. In its home country, the most traditional way to drink tequila is straight; comparatively, America’s choice of salt-tequila-lime is also referred to as “training wheels.”

There are two basic categories of tequila: mixtos and 100% agave. Mixtos use no less than 51% agave. With 100% agave tequila, blanco (“white”) or plata (“silver”) tequilas present the bold, raw flavors of the distilled agave upfront as they are unaged or aged for less than two months in a neutral cask. Joven (“young”) and oro (“old”) tequilas are a mix of blanco and plata tequilas.

Aged between two months and three years,

Tequilas should not contain a “worm” in the bottle; that misconception started as a marketing gimmick in the 1940s. The worm is actually the larva of a moth that lives on the agave plant and finding one in the plant during processing indicates an infestation and a lowerquality product. If you find one, get a new bottle.

Bloody Mariachi

A Sunday morning tradition in Wisconsin is the Bloody Mary.

Serve up this spiced up version, the Bloody Mariachi, at brunch or offer it as an alternative to your morning coffee regulars. Serves 6.

24 ounces tomato juice 9 ounces tequila 2 tablespoons fresh lime juice 1 tablespoon Worcestershire sauce 1 to 2 teaspoons adobo sauce (from canned chipotle chilies) ¼ teaspoon ground black pepper ¼ teaspoon celery salt Celery sticks, lemon wedges for garnish.

In a chilled pitcher, mix all ingredients except for garnishes.

Shake or stir. Garnish with celery and lemon. Serve over ice.

The Aztecs had previously made a fermented beverage from the agave plant, but when the Spanish conquistadors ran out of brandy, they began to distill agave to produce North America’s first indigenous distilled spirit. Around 1600,

44

On Premise 2012 September/October

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2012 September/October On Premise

45

adVErTISEr INdEX Affiliated Investment Group .......................................................................................... 43 Anheuser-Busch, Inc. www.anheuser-busch.com ....................................................... 21 B&K Bar & Restaurant Supplies wwww.bandkbarsupplies.com .............................. 45 Benedict Refrigeration Service, Inc. www.benedictrefrigeration.com .................... 41 Cash depot www.cashdepot.com .................................................................................. 46 Cornerstone Processing Solutions www.cornerstoneps.net ................................. 45, 46 department of Health Services (Wisconsin Wins) www.smokecheck.org .................. 9 disher Insurance Service www.disherinsurance.com ............................................... 45 Edge One, Inc. www.edgeone.com ................................................................................ 31 EmberGlo www.emberglo.com ...................................................................................... 24 Emil’s Pizza, Inc. www.emilspizza.com ......................................................................... 6 Empire development & Construction www.empiredevelopment.com ..................... 43 Engels Commercial Appliance, Inc. www.engelsinc.com ........................................... 12 Great Lakes Amusement www.glastore.com ........................................................... 6, 43 Kalahari Resorts www.kalahariresorts.com ................................................................. 6 Kessenich’s Ltd. www.kessenichs.com ........................................................................... 6 Kobussen Buses, Ltd www.kobussen.com .................................................................... 45 Lamers Bus Lines, Inc. www.golamers.com .................................................................. 7 Legend Larry’s www.legendlarrys.com ........................................................................ 12 Magnuson Industries, Inc. www.posi-pour.com .......................................................... 41 Mass Appeal Specialties, Inc. www.massappealinc.com ........................................... 29 Midwest Financial Processing www.mfpatm-safe.com .............................................. 24 MillerCoors www.millercoors.com .............................................................................. BC Modern Cash Register Systems www.moderncashregister.com ................................ 45 Newton Manufacturing Company www.newtonmfg.com/jimflynn........................... 46 Pep’s Original Pizza www.pepspizza.com .................................................................... 31 The Plaza Hotel & Suites www.plazaeauclaire.com..................................................... 7 Precision Pours, Inc. www.precisionpours.com ......................................................... 33 Sanimax uSA Inc. www.sanimax.com ......................................................................... 31 Serralles uSA www.donq.com ....................................................................................... 12 Society Insurance www.societyinsurance.com .........................................................IFC Stinky Gringo Margaritas www.stinkygringo.com ...................................................... 43 SYSCO Food Services of Baraboo, Inc. www.baraboosysco.com ............................... 41 Swanson Rentals LLC ..................................................................................................... 39 Tito’s Handmade Vodka www.titosvodka.com ............................................................. 15 Total Register Systems www.trs-pos.com ..................................................................... 31 Tri-Mart Corporation www.trimart.com ...................................................................... 24 WAMO www.wamo.net ................................................................................................... 18 Wisconsin Souvenir Milkcaps www.wimilkcaps.com ........................................... 24, 46 Wisconsin Wine & Spirits Institute .............................................................................IBC

46

On Premise 2012 September/October

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POINT OF SALE SYSTEMS, CARD PROCESSING, CASH REGISTERS, ATMS

Contact Brad: Cell 920-573-2666 Office 1-855-POS-ATMS Ext. 13 Brad@Cornerstoneps.net

Promotional Products 1000’S OF ITEMS FOR YOUR ADVERTISING PENS • CALENDARS • APPAREL • BAR TOKENS

Many American-made Products Available Newton Mfg. Rep. – Jim Flynn Janesville 608-758-3470 or Cell 608-201-2055 Email: jimsspecialties@yahoo.com Website: www.newtonmfg.com/jimflynn

FOR ADVERTISING INFORMATION CONTACT:

Heidi Koch Slack Attack Communications

608-222-7630

heidi@slackattack.com

www.tlw.org

THE OFFICIAL BEER SPONSOR OF THE GREEN BAY PACKERS速

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