On Premise September/October 2015

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

September/October 2015 tlw.org

Step Up to the Plate with the TLW 80th annual fall Convention preview

Also in this issue: New License Format from WisDot Introducing Organic Food to Your Menu The Latest ABL News from Washington

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The Official Publication of the Tavern League of Wisconsin September/october 2015 Volume 33, No. 5

FEATURES

SECURITY CHECK. . . . . . . . . . . . . 14 A Look at the New Wisconsin Driver’s License and Tips for Ensuring All IDs Pass the Test

ORGANIC FOOD. . . . . . . . . . . . . . 28 How it Can Be a Benefit to Your Business and the Local Economy

TLW TAILGATE RECAP. . . . . . . . 46 A Fun, Photo Essay of the Party at Miller Park

FALL CONVENTION

80th ANNUAL FALL CONVENTION . . . . . . . . . . . . . . . . 19 Radisson Paper Valley Hotel, Appleton October 5-8, 2015 • Schedule of Events • Seminars & Keynote • Registration Form & Hotel Information • Entertainment & Host League • Exhibitor List • Auction Form • Member of the Year Nomination Form

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LEAGUE SPOTLIGHTS LEAGUE PROFILE. . . . . . . . . . . . . . . . . . . . 30 Waupaca County

BUSINESS SPOTLIGHT. . . . . . . . . . . . . . . . 31 Bun’s Fireside, Clintonville

CHARITY SPOTLIGHT. . . . . . . . . . . . . . . . 32 Wisconsin Veterans Home at King and Disabled American Veterans Auxiliary

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MEET THE DIRECTOR . . . . . . . . . . . . . . . 33 Cathy Vales – 5th District Director

Departments President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Accounting Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Affiliate Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Ask the Bartender. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Straight Up. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48 Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

Socialize with us:

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President’s Perspective THERE IS LIGHT AT THE END OF THE TUNNEL!

I

’m often curious about how many tavern owners have had the same experiences as me. First, what was it like to buy their business? Then did they wonder if they’d survive? I’m pretty sure we all know someone who wanted to go into business but for some reason didn’t do it. Years later they’re kicking themselves because they didn’t have the guts to move forward. Then there are the people who have the initiative and determination to take the chance.

For me, it was simple. I was 22 years old and my sister and I had a chance to take over a neighborhood tavern that we both had been working in. The previous owner was looking to get out and he gave us the deal of a lifetime. In the beginning it was more like a life sentence.

We purchased the tavern on a land contract at 12 percent interest for 25 years. Anyone today would say we were crazy, but these were pretty normal terms for land contracts in the 1980s. At the time, I was working for a roofing company and I told my boss that I was quitting at the end of the year. He asked me why and I told him my sister and I had a chance to go into business for ourselves. When I told him it was a tavern, the first thing he said was “That’s the number one business to fail.” I’m not sure if that’s true, but I certainly wanted to prove him wrong.

Like anything new, there’s the initial excitement: be it a new car, a girlfriend, a home or in my case, a tavern. I was very eager to work and to succeed and like most of us, there was no such thing as a 40-hour work week, it was more like 70! And the strange thing is even though I was busy working all the time, it didn’t bother me.

The first few years were full of learning. It seemed like everyone had their hand out for something. I’m not even referring to charity donations: bills, sales taxes, property taxes, insurance, workers’ compensation, all had to be paid. In most cases, customers always think you’re making money hand over fist, but in reality we all know it’s much different. I lived above the bar and most of my bills were paid for by the business, but I was barely making any money. I remember meeting with my accountant and he told me, “With the hours you put in, you would make more money working at McDonald’s.”

After several years in business, I still couldn’t understand how so many of my colleagues seldom worked in their own establishments.

Many times over the years I’ve thought that going into business for myself was a huge mistake, but around the 20-year mark everything changed. My debt was minimal, I wasn’t working ridiculous hours and I started to have a somewhat normal life. It took time, and when I purchased my sister’s portion of the business it set me back a bit, but eventually everything became manageable.

So this message is to all of the members out there who are working their butts off and feel like they are paddling up a waterfall! Be persistent, chip away at your debt, and the light at the end of the tunnel doesn’t have to be a train headed your way!

Terry J. Harvath

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Corporate Sponsors SUPPORT THOSE WHO SUPPORT THOSE WHO

Support Those Who Support Our Association

SUPPORT OUR ASSOCIATION SUPPORT OUR ASSOCIATION

Platinum PLATINUMSponsors SPONSORS PLATINUM SPONSORS

2012 MEMBERSHIP DIRECTORY

Gold Sponsors

GOLD SPONSORS GOLD SPONSORS

Anheuser-Busch Anheuser-Busch

TA V E R N L E A G U E O F W I S C O N S I N

Silver Sponsors SILVER SPONSORS SILVER SPONSORS

Bronze Sponsors BRONZE SPONSORS BRONZE SPONSORS

Wisconsin Amusement & Music Operators, Inc.

Wisconsin Amusement & Wisconsin Amusement & Inc. Music Operators, Music Operators, Make sure to thank these groups for their support, and encourage others not onInc. the list to participate. Any business interested in joining should call the (608-270-8591) for our brochure that lists benefits ofothers the different Remember “Support those interested who support MakeTLW sureoffice and thank these groups for their support, andthe encourage not on categories. the list to participate.

Any business in us.” joining should call

Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate.

Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org september/october 2015us.”On Premise 5 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support n

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President Terry Harvath

Senior Vice President Chris Marsicano

Secretary Sue Bonte Lee

Treasurer Tom Dahlen

Southern Zone Vice Presidents Jim Pickett, Dan Taivalkoski

Eastern Zone Vice President Gene Loose

Central Zone Vice Presidents Lori Frommgen, Robert “Bubba” Sprenger

Northern Zone Vice Presidents Nancy Lorbetske, Rob Summerfield

Editor Pete Madland, Executive Director, Tavern League of Wisconsin

Associate editor Barb Howell, Nei-Turner Media Group, Inc.

Art Director Kayla Collins, Nei-Turner Media Group, Inc.

Graphic Design Jerriann Mullen, Nei-Turner Media Group, Inc.

Advertising Sales Louise Andraski, Nei-Turner Media Group, Inc. louisea@merr.com

Advertising coordinator

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1-855-POS-ATMS Call or visit us at: Visit the showroom at: 855-POS-ATMS x 2 www.CornerstonePS.net 1600 S. Main St.S.• Main Oshkosh, WI 54902 1600 St., Oshkosh, WI 54902 SAM4s and www.CornerstonePS.com Mobile POS Systems Restaurant and Bar POS Software & Hardware

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Contributing Writers

John Bodnovich, Jen Bradley, Michelle Eno, Terry Harvath, Barb Howell, Pete Madland, Scott Stenger, Amanda Wegner

Printed By RR Donnelley Long Prairie, Minnesota On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Williams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, louisea@merr.com.

Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.

Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2015 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

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Front Rail WANTED: STRONG LOCAL LEAGUES

By Pete Madland, TLW Executive Director

T

o begin, I want to thank all of you who attended our League Leaders Day. I am convinced the work done will result in stronger, more effective local leagues. As I have said many times, if we are weak locally, we are weak in Madison. The local league is the state league’s link to our members. It is the conduit in which our information gets to our members and how we are able to receive feedback from our membership. The local league is where the charity work is done, SafeRide programs are organized and it’s the heart of all-important grassroots political efforts. The local league is the face of the Tavern League.

In order to continue our success it is imperative we keep strong, vibrant local league organizations. In recent years we have seen a couple of our leagues fail and cease operation. How do we prevent this problem from spreading? How can you protect your league from a similar fate? As a member, remember, it is your league: Take ownership! Get involved!

How many of you reading this article attend monthly meetings on a regular basis? How many attend occasionally or not at all?

If you are the latter, ask yourself “Why should my league leader i.e., president, secretary, treasurer, etc., put so much time and effort into a cause (your cause) when I am not willing to support them?”

“Why should they create newsletters, agendas and attend meetings around the state, usually without compensation, when I can’t dedicate two hours a month to attend a meeting and help the cause?”

The non-participating members must step up.

I can say without question that the leagues that are in jeopardy are so because the membership has become apathetic and uninformed.

You know who you are. As member participation declines, frustration of local leaders rises, in some cases to the point where they say it’s just not worth it. Who would blame them?

The burden of maintaining a healthy local league does not only lie with membership, but with local leadership too. This begins with running a well-organized, informative meeting. We all know the basics: start on time, have an agenda, use your gavel, etc. There is more to running an effective meeting than the basics.

As in any organization or business, communication is key. Too often I go to league meetings only to find the president has not spoken to his fellow officers since the last meeting. This is unacceptable.

Officers should communicate to discuss the past meeting, create an agenda or discuss the newsletter. These are items that should

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be done as a team, not individuals doing their own thing. Officers should know what each other is thinking.

The president must confer with his/her vice-president. After all, the vice president is the person who will run the show in your absence and, in most cases, is next in line for the presidency. The vice president must know what is going on and better be able to convey the president’s thoughts in his absence. The leagues that are strong have this in common. Their leadership communicates with each other throughout the month, throughout the year, not just at the local meetings.

Recognize achievements whenever possible. If someone in attendance has a business anniversary or had a successful fundraising event, recognize them. Try to find a reason to congratulate someone for some reason at each of your meetings. We all like a little recognition now and then.

I have said this many times, but I repeat, you need a membership committee. This committee not only recruits members, but also works on maintaining current membership. More newsletters now are listing members, non-members and members who have a renewal coming up. This is a great way to keep members aware of the status of the leagues’ membership.

A public relations/charity report should be on every monthly agenda. Not only is this a simple way to track charity money being raised, but helps insure proper publicity when a charitable activity is being promoted or a donation is made. These types of activities make us all look good and we must give credit where credit is due.

Finally, make certain to do the “little” things at your meetings. A head table is a must. Proper introductions of guests and attendees are important. Never assume everyone knows everyone else. Don’t forget the basics such as the Pledge of Allegiance, an agenda and the reading of the secretary’s and treasurer’s reports. A professionally run meeting can go a long way in maintaining good attendance.

Again, we are only as strong as our local leagues and it is up to all of us to improve and maintain them. Members, take ownership.

Show your support and appreciation by attending your monthly meetings and support your league’s fundraising efforts. Maybe give your leadership a pat on the back, it’s not too much to ask. Leaders; give members a meeting worth their time. Be organized, professional and stay focused. Show your members you appreciate their participation and make their time well spent. Each one of us has a duty to contribute, if we do, our local leagues as well as our state league will continue to be strong. TLW

www.tlw.org

TAVERN LEAGUE’S SAFERIDE PROGRAM celebrates 30 years T

he Tavern League of Wisconsin’s SafeRide program was established in 1985 in conjunction with the Wisconsin Department of Transporation, and today it’s the largest alternative transportation program in the country to address the issue of operating a motor vehicle while impaired. Found in 62 counties within the state, the program has been nationally recognized by the National Conference of Mayors for its effort to reduce alcohol-related crashes and fatalities.

In 2014, the SafeRide Program helped contribute to the lowest number of alcohol-related fatalities in Wisconsin since WWII. Since 2003, Wisconsin has experienced nearly a 50 percent decline in alcohol-related fatalities, and over the same period the SafeRide Program has expanded to offer almost 150 percent increase in free rides home to TLW patrons.

Through the recently signed 2015-2016 budget bill, Gov. Scott Walker approved a significant increase in state funding for the program. Under the new law, all persons convicted of an OWI will be assessed a SafeRide Surcharge of $50 to be dedicated to

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the SafeRide Program. TLW member support, however, is still the backbone of the program. Over 50 percent of its funding in 2014 was raised by TLW members.

In the past year, participating Tavern League member establishments provided 85,528 free rides home to customers throughout Wisconsin, creating safer roads for everyone. “It’s not a good idea to drive impaired. Our SafeRide program provides an alternative that is safe and it is free,” says TLW President Terry Harvath.

According to TLW Executive Director Pete Madland, the program’s status as the largest in the country is due to TLW members. “We are very proud of our members who volunteer their time to make the program a success.”

For more information on SafeRide, please see Scott Stenger’s Legislative Notes column on page 38 and visit www.tlw.org and click on the SafeRide link. www.tlw.org

Tavern league of wisconsin survey 2014-2015 League/Group

No. of Riders

Cost of rides

Adams Ashland/Bayfield Barron Brown Burnett Chippewa Clark Columbia Crawford Dells/Delton Area Dodge Door Eau Claire Fond du Lac Grant/Iowa Greater Northwoods Green Lake Area Jackson Jefferson Juneau Kenosha City Kenosha County Kewaunee La Crosse Lakeland Langlade Madison/Dane Manitowoc Marathon Marinette Marquette Milwaukee Monroe Oconto Oneida Oshkosh Outagamie Ozaukee Pepin Pierce Polk Portage Price Racine City Racine County Rock Sauk Sawyer Shawano Sheboygan South Central St. Croix Superior/Douglas Tomahawk/Merrill Trempealeau/Buffalo Walworth Washburn Washington County Waukesha Waupaca County Waushara Wood

854 404 74 923 646 2546 16 2077 137 730 642 848 2362 285 1602 3100 13 791 768 189 1691 243 5 7466 241 608 7460 3040 4253 2860 619 916 4957 59 4870 3544 2973 7 236 518 525 1006 83 2439 120 1043 5402 92 296 482 274 198 1424 1743 446 652 816 134 112 135 259 2274

9,688.00 4,999.00 1,692.00 11,487.90 9,504.00 11,301.00 233.50 16,129.25 922.00 4,810.00 6,311.00 5,904.00 19,595.00 2,218.00 14,635.00 16,000.00 123.00 5,942.50 2,944.00 1,664.50 13,405.00 9,440.00 106.00 58,173.12 1,922.40 5,220.00 109,950.83 26,444.00 37,516.00 14,217.00 8,448.77 14,916.00 26,773.78 1,406.00 28,970.75 25,796.95 25,914.80 110.00 2,405.00 2,327.00 1,360.00 6,249.00 1,023.92 52,950.00 3,633.00 26,075.00 9,507.00 1,560.00 3,146.50 2,553.00 2,392.25 2,570.00 16,730.55 17,430.00 3,520.00 7,207.00 9,410.00 2,670.00 1,731.00 1,290.00 4,380.00 10,853.60

Totals

85,528

$747,808.87

www.tlw.org

average cost participation

11.34 12.37 22.86 12.45 14.71 4.44 14.59 7.77 6.73 6.59 9.83 6.96 8.30 7.78 9.14 5.16 9.46 7.51 3.83 8.81 7.93 38.85 21.20 7.79 7.98 8.59 14.74 8.70 8.82 4.97 13.65 16.28 5.40 23.83 5.95 7.28 8.72 15.71 10.19 4.49 2.59 6.21 12.34 21.71 30.28 25.00 1.76 16.96 10.63 5.30 8.73 12.98 11.75 10.00 7.89 11.05 11.53 19.93 15.46 9.56 16.91 4.77 8.74 avg

35 18 8 35 8 15 8 20 15 11 18 11 20 6 16 38 7 11 36 18 68 52 4 161 15 22 119 65 36 22 27 98 33 7 25 31 52 4 17 9 35 59 52 55 18 15 22 8 23 35 13 7 39 50 88 83 23 17 10 12 13 51 1,949

% of membership

total cost

67% 28% 13% 21% 20% 20% 5% 45% 33% 26% 21% 5% 31% 15% 10% 80% 19% 31% 40% 27% 62% 72% 11% 100% 35% 41% 70% 56% 36% 39% 65% 42% 50% 10% 40% 45% 35% 8% 80% 16% 63% 55% 100% 50% 36% 21% 24% 20% 40% 61% 38% 10% 46% 75% 89% 89% 63% 26% 11% 40% 35% 51%

19,823.32 5,025.00 1,722.99 20,000.00 9,504.00 15,201.78 400.00 26,068.75 2,777.20 6,510.00 7,956.00 7,850.00 22,500.00 2,768.00 20,139.00 18,000.00 434.00 7,346.04 5,922.50 5,930.54 16,208.50 9,252.00 156.00 65,047.12 2,822.40 5,900.00 112,562.84 35,160.00 52,181.00 15,415.00 8,458.77 24,807.52 38,023.78 2,697.00 30,283.70 28,213.16 37,931.87 110.00 6,781.00 3,677.00 1,540.00 9,539.54 1,523.92 71,385.00 4,133.00 27,575.00 9,507.00 1,725.00 3,696.50 4,512.54 2,392.25 3,269.66 40,920.00 19,430.00 11,743.05 9,658.00 15,795.00 2,670.00 2,211.00 1,750.00 4,557.60 11,146.14

47% avg

$962,247.98

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ABL Dispatch – The Latest Industry News From Washington

By ABL Executive Director John Bodnovich Restaurant & Lounge in Helena, Montana; Immediate Past-President, Harry Klock of Stockman Bar in Harlowton, Montana

ABL CONTINUES TO ADDRESS MUSIC LICENSING FEES

ABL ANNOUNCES 2015-2016 OFFICERS At its meeting this June, the American Beverage Licensees Board of Directors elected Warren Scheidt, owner and operator of Cork Liquors, with twelve locations in and around Columbus, Indiana, as the seventh president of ABL. Scheidt, who will serve a two-year term, will lead the association as it continues to advocate for independent beer, wine and spirits retailers, and strengthen the collective voice of bar, tavern and package store owners.

Other officers elected to two-year terms on the ABL Executive Committee include: Vice President J.J. Moran, Jr. of Four Winds Liquor & Lounge in Cheyenne, Wyoming; Vice President Bob Sprenger of Bubba’s in Marion, Wisconsin; and At-Large Representative Paul Santelle of Garden State Discount Liquors in Perth Amboy, New Jersey. The Board of Directors appointed Raymond Cox of Elite Beverages in Indianapolis, Indiana as Treasurer.

In addition to the newly-elected officers, ongoing ABL Executive Committee members for 2015/2016 include: Vice President Victor Pittman of Silver Leaf Wines & Spirits in Ridgeland, Mississippi; Vice President Terry Harvath of The Wishing Well Bar & Grill in Appleton, Wisconsin; At-Large Representative Steve Morris of Jorgenson’s

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With the conversation about music licensing and copyright issues growing in Washington, ABL announced on July 8 that it has joined the MIC Coalition as part of a continuing effort to address music licensing issues on behalf of beverage licensees.

Working with other music licensing stakeholders, including national associations representing end-users of musical works, ABL members will now have an even stronger platform from which to make their voices heard on this important issue.

The MIC Coalition is comprised of companies, associations, consumer groups, venue owners and artist advocates who are committed to a rational, sustainable and transparent system that ensures that consumers and consumer-serving businesses, such as retailers, restaurants and hotels, have continued access to play music at affordable prices.

I made this statement on behalf of ABL and beverage licensees regarding our work with the MIC Coalition: “Bars and taverns are in the hospitality business which often means providing music for their customers, including live performances showcasing singers and songwriters. These small businesses have always sought a music licensing process that is fair and equitable and we’re excited to continue those efforts as part of the MIC Coalition.”

ABL – and the National Licensed Beverage Association before it – has a long history of advocating for sensible music licensing policies for restaurants, bars, and taverns. In the 1990s, licensees successfully supported the Fairness in Musical Licensing Act

which brought some relief to food service and drinking establishments who share music with their patrons via radio or television. These businesses pay performing rights organizations (PROs) for “blanket licenses” in order to comply with copyright laws.

More recently, ABL submitted comments to the Department of Justice’s Antitrust Division regarding the consent decrees governing PROs, including considering more effective mechanisms for remediation when engaging in music licensing fee disputes.

This June, ABL members shared how music licensing issues affect their businesses with members of Congress and their staff during ABL’s Capitol Hill Day. For more information, please visit: www.mic-coalition.org.

ABL PRESIDENT PARTICIPATES IN CONGRESSIONAL CAUCUS BRIEFING On July 22, Reps. Sean Duffy, R-WI and Derek Kilmer, D-WA hosted the first issue briefing of the Congressional Responsible Hospitality Caucus. ABL President Warren Scheidt joined a panel of distinguished industry representatives to discuss the growth of the hospitality industry and the importance of the Alcohol and Tobacco Tax and Trade Bureau (TTB).

“The growth of the beverage industry and introduction of new products has been exceptional in recent years. Beverage licensees work with our industry partners to stay on top of new products and meet the needs of our customers. We support the efforts of the Hospitality Caucus to draw attention to the importance of the TTB and the role it plays in our industry,” said Scheidt.

The briefing was attended by more than 50 Congressional staff that learned about the creation of the Congressional Responsible www.tlw.org

Hospitality Caucus and the vibrant hospitality industry. Mr. Scheidt was joined by panelists including: Tom Hogue, congressional liaison, Alcohol and Tobacco Tax and Trade Bureau (TTB); Harvey Allen, president and C.E.O. of M. S. Walker and board member of the Presidents’ Forum of the Distilled Spirits Industry; and Charlie Merinoff, chairman and CEO of the Charmer-Sunbelt Group and board member of the Wine and Spirits Wholesalers of America.

The bipartisan Congressional Responsible Hospitality Caucus was formed in June as a means of educating legislators and the public about the value and the role of the American hospitality industry. To date, about 40 members of Congress have joined the Caucus.

ABL ATTENDS CAPITOL HILL BRIEFING ABL joined beer industry partners for a Capitol Hill briefing on July 28 to highlight the positive economic impact of the beer industry on multiple sectors of the American economy. Incorporating results from the recently released Beer Serves America economic impact report, the panel brought together trade groups representing brewers, beer wholesalers, beer retailers and aluminum can manufacturers.

I represented ABL and spoke from a beer retail perspective. In my remarks I reported that direct retail beer sales create more than 805,000 jobs that pay, on average, nearly twice the federal minimum wage. They also account for an economic impact upwards of $50 billion dollars a year, which is more than the individual GDPs of South Dakota, Wyoming, Rhode Island, Vermont or Montana. If the American beer retail marketplace was a country, it would rank 80th globally in GDP.

passed a three month extension of current transportation law to give themselves more time to work on long-term legislation this fall. Despite Congress’ inability to get a multi-year deal done this summer, the Senate did pass a six-year transportation authorization bill that will factor into negotiations with the House.

ABL’s interest in the transportation bill has always been with impaired driving policy, which in the Senate falls under the scope of the Committee on Commerce, Science and Transportation, which is responsible for writing the safety portion of the bill.

Changes being made to alcohol-related traffic policy this year were largely focused on adding an incentive grant for 24/7 sobriety programs for repeat offenders.

In a first draft of the Commerce Committee bill, the program was put on par with ignition interlock programs in terms of eligibility for funding. That language was eventually changed (at the request of ignition interlock proponents) to lower the amount of grant funding that states can qualify for with 24/7 programs. ABL was involved with industry partners to assure that no unfunded federal mandates were added to the bill.

ROADS SAFE ACT REINTRODUCED Sen. Tom Udall, D-NM and Rep. Nita Lowey, D-NY have introduced the Research of Alcohol Detection Systems for Stopping Alcohol-Related Fatalities Everywhere (ROADS SAFE) Act of 2015 (H.R. 3044; S. 1703), which would direct the National Highway Traffic Safety Administration (NHTSA) to carry out a collabora-

tive research effort to prevent drunk driving injuries and fatalities.

The bill seeks $6 million for each of the fiscal years 2016 and 2017; $8 million for each of the fiscal years 2018 and 2019; and $10 million for each of the fiscal years 2020 and 2021, all appropriated from the Highway Trust Fund. It directs the NHTSA Administrator to “explore the feasibility and the potential benefits of, and the public policy challenges associated with, more widespread deployment of in-vehicle technology to prevent alcohol-impaired driving.” According to the bill, “An estimated 59,000 lives and $343 billion could be saved over a 15-year period by the widespread installation of alcohol detection technologies in motor vehicles.”

The bill states that technology will not be “widely accepted by the public” unless it is “moderately priced;” “absolutely reliable;” and “set at a level that would not stop a driver whose blood alcohol content is less than the legal limit.” Govtrack.us, a government transparency website, gives both the Senate and House bills a 2 percent chance of being enacted.

TOUGHER DUI LEGISLATION SOUGHT On July 15, Rep. Kathleen Rice, D-NY announced that she will introduce legislation that would require all new cars be outfitted with ignition interlock devices. The announcement follows a deadly DUI crash in the former prosecutor’s district earlier in the month. While no bill has been introduced to date, it is expected that Rep. Rice will also seek a higher level of funding for the DADSS program and research for in-vehicle alcohol detection technology. TLW

My statements included the following: “There are thousands of real-life versions of Cheers; corner bars and taverns where everyone does, in fact, know your name.

Beer sales in these businesses represent 44 percent of their total sales.”

TRANSPORTATION LAW EXTENDED; SIX-YEAR HIGHWAY BILL PASSED With current transportation policy set to expire on July 31, the House and Senate www.tlw.org

Among those in attendance at the first Congressional Responsible House Caucus in July were from left to right: Tom Hogue, congressional liaison, TTB; Harvey Allen, president and CEO of M. S. Walker and board member of the Presidents’ Forum; Charlie Merinoff, chairman and CEO of the Charmer-Sunbelt Group and board member of the Wine and Spirits Wholesalers of America; and Warren Scheidt, Owner, Cork Liquors in Columbus, IN and president of ABL. september/october 2015

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New technology from companies like Intellicheck Mobilisa work with either a mobile device or are integrated into existing point of sales systems to authenticate identification cards and driver’s licenses.

Security Check

As The New Wisconsin Driver’s License Format Rolls Out, Tips for Ensuring All IDs Pass the Test

By Amanda Wegner

W

here there is a will there is a way. This is especially the case when it comes to counterfeiting IDs, which is one primary reason the State of Wisconsin is introducing a new driver’s license/ identification card format this fall. The new cards will be the most secure in the United States.

“Counterfeiting has been happening with driver’s licenses and IDs for years, and it’s been happening with our current format as well,” says Susan Schilz, Compliance, Audit and Fraud Unit supervisor with the Wisconsin Department of Motor Vehicles (DMV).

The forthcoming format has numerous security advantages over the current version, which was launched in 2012.

“Advances in technology have enabled Wisconsin Department of Transportation (WisDOT) to offer a new card for identification that makes it the most secure in North America,” said Ann Perry, director of DMV’s Bureau of Driver Services, in a recent press release. “WisDOT is pleased to work with Wisconsin retailers and law enforcement to introduce these new cards and create tools to help their employees spot fraud.”

INNOVATION IN YOUR WALLET The new format features an innovative polycarbonate card with a laser-engraved black-and-white photo to curb fraud and identity theft. “Unlike older cards,” says Schilz, “it’ll be impossible to pull

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back the laminate and stick a new photo in … I’m sure Tavern League members had seen lots of these. With the current card, we’ve seen counterfeiters apply a wash to the surface of the card and replace information. With the new one, this will be impossible to do, so that’s why we went with these features.”

In addition to the black-and-white laser-engraved photo, the card’s tactile security features make it feel slightly stiffer, and when dropped on a hard surface the sound is distinctively different. Other features like the card’s raised signature, date of birth, expiration date, DL/ID number, and U21 until date (prominently displayed in red ink) can be easily felt and hard to copy.

There is also a clear window in the card with a ghost image of the ID holder’s picture, and UV ink highlights intricate Wisconsin artwork on the front. “The features on the card are very visible to anyone who picks them [the cards] up,” says Schilz. “We wanted to make it easy for retailers to identify a valid ID.” She also adds that for stakeholders, Tavern League members included, www.tlw.org

Wisconsin’s New Driver’s License Format

who may not have a UV light or barcode scanner, “these features make it possible for you to feel and see that an ID is authentic.”

IDs. And today, many of those technologies come in the form of ID scanners utilizing handheld and real-time technologies.

The advanced nature of the card’s elements make it very hard to replicate. “But keep in mind, they’re going to try,” Schilz adds.

ARM YOURSELF WITH NEW TECHNOLOGY

To that end, WisDOT has developed a host of materials to help get the word out to the public. In addition, if an individual organization, such as a county tavern league, would like someone from the department to speak at their meeting, they can contact WisDOT’s Office of Public Affairs.

A MIXTURE OF OLD AND NEW While WisDOT is set to begin rolling out the new format between September and November 2015, two other versions of Wisconsin’s driver’s license and ID cards are currently in circulation.

Some are set to expire in 2020; and those issued between March 2012 and Oct. 2015 are set to expire in 2023.

This means that it will be a long, slow process before all residents move from the old formats to the forthcoming, more secure format. So what is a bar owner to do with multiple formats — some highly secure, some with known security issues — coming through the door?

The answer may be investing in technology to validate those older

HAVE A FAKE ON YOUR HANDS? When in doubt, always ask for additional identification. If the person’s age or ID is in question, do not sell alcohol to the person; you must be absolutely convinced the card is authentic. The law allows you to confiscate the card; call your local law enforcement agency so they can retrieve it or return it to the DOT. “If you confiscate something because you think it’s counterfeit, we would love to get them back,” says Schilz. “We would be interested in obtaining those fraudulent IDs to keep tabs on security issues, especially with the most recent version.”

One such technology is AgeID, a product developed by Intellicheck Mobilisa and endorsed by American Beverage Licensees (ABL). Its core technology, IDCheck, pulls data from the ID card to both verify the age information on the ID and check the format of the ID card against its database to ensure validity of the card itself. The company’s database contains data on the ID formats of all 50 states and the Canadian provinces, as well as their legacy formats. This specific technology is currently used at the point of sale in Target stores.

“It’s really very easy to use,” says Dr. Bill Roof, president and chief executive officer, Intellicheck Mobilisa. “First, the system asks if it’s a valid format; if it’s not recognized as a known format, that’s your first clue it’s a fake. If it is a known form, the system extracts the data, runs an age check, and the person serving or at the door, gets an easy-to-understand green bar for OK to serve or red not to serve.

If the ID is a fake, the company enters it into the database to track future uses of the format and provide information to law enforcement and other customers using AgeID. AgeID is available for both mobile devices, including IOS (Apple brand products) and Android, or can be fixed and integrated with POS systems such as Micros and other vendors. It is available for a monthly subscription fee.

“Our technology is very easy and inexpensive,” says Roof. “It’s something that’s really, really going to help owners so they can curb underage drinking and be in compliance with state regulations.”

Two additional technologies provide age verification as well as business information: SmartID Scanner, by Bar & Club Stats, and PatronScan by Servall Biometrics. Like AgeID, these technologies scan IDs to identify fakes and provide information on whether the person can legally be in your establishment.

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“Just because you have someone at the door looking at IDs doesn’t prove that they’re actually checking them,” says Ben Silbert, president and chief executive officer of Bar & Club Stats. “Our technology gives you greater security and provides a legal record of who enters your establishment.”

Both technologies are networked, offer real-time information, and can provide a ban list to keep troublemakers out. This list can be set to private mode just for the establishment or made public and linked to see if troublesome patrons are moving from a bar down the block to yours. (This function is only possible if both establishments are using the same technology).

In addition to checking IDs, these systems provide business intelligence data to help bar owners better run their businesses such as peak entry times, number of new patrons vs. repeat visitors, average age, gender distribution and other information.

“Our technology allows you to be smarter about how you do business while protecting your business,” says Silbert.

Adds Graham Lancaster, director of sales and marketing for Servall Biometrics, “This is really about joining the 21st century. Being able to collect and use information on who is coming into your establishment can help you be more successful than your competition. You want to be on that side of the equation.”

SmartID Scanner is available for a low monthly subscription on mobile devices, including IOS and Android; PatronScan is available as a kiosk or handheld scanner.

One technology some members may be using, UV lights, will be useful with Wisconsin’s new format. “For Tavern League members, the UV light, if they have them, will continue to be of value,” says DMV’s Schilz. “At a bar door, when it’s dark and you can’t see everything on the card, a UV light could be helpful to see some of the features of our new format.”

A SMART INVESTMENT TO CONSIDER There’s this sense, says Lancaster, “that the struggles of the past will always be part of the business. But you don’t have to deal with it.”

While many bar owners are already squeezed for every penny, investing in technology to protect your business against fraud and underage drinking might be a worthwhile expense, especially as counterfeiters get savvier in their trade.

“There has been some resistance to adopting technology for this problem, but as IDs get more high-tech, the methods to manipulate them do as well,” says Intellicheck Mobilisa’s Roof. “With that, we’re going to need a high-tech piece of equipment to determine if an ID is real.”

And with today’s proliferation of available technologies, the solutions are becoming more competitive, both in cost and ease of use. “Owners are used to paying thousands for ID scanning technology, but that’s not the case anymore,” says Silbert. “It is hard to change people’s habits, they’ve been doing it the old school way for years, but there are plenty of alternatives. Let technology do the hard work for you and be your due diligence to protect your patrons and your business.” TLW

• Small Business Financial Planning • Specializing in Retirement Plans • IRA’s • Mutual Funds • Annuities • Stocks & Bonds

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920-387-5952 Super Sports

SafeRide

Breast Cancer

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ASK ABout free delivery Complete line of Bar Supplies 7100 W. Greenfield Ave., West Allis

414.259.1961

www.BandKBarSupplies.com 16

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www.tlw.org

Partners in Progress Major suPPorter of state and LocaL tavern Leagues Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers)

• Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCOnSIn AMUSEMEnT & MUSIC OPERATORS PO Box 250, Poynette, WI 53955 | T: 608.635.4316 | F: 608.635.4327 | E: wamomax@aol.com A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament

Make no mistake,

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SPECIAL CLUB MEMBERSHIP Platinum Club Members Outagamie County Tavern League Oshkosh City Tavern League Portage County Tavern League Waushara County Tavern League TLW 3rd District TLW 5th District

a little + a little + a little = a lot!

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Remember, pouring the old style way is nothing more than a shot in the dark.

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The only pour featuring patented 3-ball technology. Available in a wide variety of shot sizes and configurations.

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MADE IN USA

Silver $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221

TLW 80th annual

Fall Convention October 5 - 8, 2015 Radisson Paper Valley Hotel Appleton

Step Up to the Plate with the TLW Schedule of Events . . . . . . . . . . . . . . . . 20 Keynote Speaker & Seminars . . . . . . . . 21 Hotel Information & Registration Form. . . . . . . . . . . . . . . 22 Entertainment & Host league . . . . . . 23 Tradeshow Exhibitor List . . . . . . . . . . 24 Auction Form . . . . . . . . . . . . . . . . . . . . . . . 26

2015 Fall Convention Schedule of events

Annual Food Drive: Please bring non-perishable food or a cash donation.

MONDAY, OCTOBER 5, 2015 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting – Evergreen Room 9:00 A.M. to 4:00 P.M. Food Service Sanitation Course & Exam – Oaktag Room (Class Registration is open to members and non-members.)

12:00 P.M. to 1:00 P.M. Board Lunch – Aspen Room 3:00 P.M. to 6:00 P.M. Registration – Lawrence Room 8:00 P.M. to Midnight Outagamie County League Welcome Party THEME: Save 2nd Base Honoring October as Breast Cancer Awareness Month Location: Timber Rattlers Stadium, Appleton Band: Bobby Evans Band (upstairs) and Spare Wheel (downstairs)

TUESDAY, OCTOBER 6, 2015

12:00 P.M. to 5:00 P.M. Trade Show – Grand Ballroom Bean Bag Toss Contest for TIPAC

2:00 P.M. to 2:45 P.M. Vendors Drawings – Trade Show Area (Attendees must be present to win)

12:00 P.M. to 4:00 P.M. Silent Auction – Ebony Room

2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing – Trade Show Area (Exhibitors’ booths must be still set up to win)

1:00 P.M. to 2:00 P.M. Seminar: Promoting Your Business with Social Media Presented by: SureProgramming LLC Linden Rosewood Room 3:00 P.M. to 4:00 P.M. Seminar: The Craft Industry and Your Business Linden Rosewood Room 8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest – Empire Room THEME: “Step up to the Plate with the TLW” Costume: Baseball Attire, Breast Cancer Awareness Band: RPM Band sponsored by: BMI

8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – Lawrence Room

9:00 P.M. to 10:00 P.M. Live Auction – Empire Room

8:45 A.M. to 9:15 A.M. Audit Committee – Bond Room

WEDNESDAY, OCTOBER 7, 2015

8:45 A.M. to 9:15 A.M. Nominating Committee – Crown Room 9:15 A.M. to 12:00 P.M. General Session – Empire Room Attendance Drawing Host League Intro – Eastern Zone VP - Gene Loose Opening Ceremony – Outagamie County President - Brad Schinke Senior Vice President Report – Chris Marsicano President’s Report – Terry Harvath Secretary’s Report – TBA Treasurer’s Report – Tom Dahlen Keynote Speaker – Bill Georges Special Club Awards Member of the Year Award Attendance Drawing First-Timers Orientation

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9:00 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – Lawrence Room 9:30 A.M. to 11:00 A.M. General Business Meeting – Empire Room Attendance Drawing ABL Report - Bob Sprenger Legislative Report - Scott Stenger New TLW App. Presentation Good and Welfare Attendance Drawing 9:00 A.M. to 2:15 P.M. Silent Auction – Ebony Room 11:45 A.M. to 12:15 P.M. SafeRide Meeting – Empire Room 11:00 A.M. to 3:00 P.M. Trade Show – Grand Ballroom

3:00 P.M. to 4:00 P.M. District Caucuses: 1st & 9th District – Empire 6th District – Cortland 2nd District – McIntosh 8th District – Pippin 4:00 P.M. to 5:00 P.M. District Caucuses: 3rd District – Empire 4th District – Cortland 5th District – McIntosh 7th District – Pippin 5:00 P.M. to 6:30 P.M. President’s TIPAC Reception – Either Pool or Courtyard

THURSDAY, OCTOBER 8, 2015 9:30 A.M. to 12:00 P.M. General Business Session – Empire Room Attendance Drawing CORE Drawing - Brad Schinke Audit Committee Report Nominating Committee Report Parade of Candidates Swearing in of Officers Host League Drawing Membership Recruitment Drawing Trade Show Buyers’ Raffle Foundation SafeRide Raffle Good & Welfare President’s Closing Remarks DVD Presentation Attendance Drawing 12:00 P.M. Outagamie County President’s Reception Brad Schinke Kamps Bar 303 Williams St. Combined Locks, WI 54113 Note: Times and events are subject to change without notice.

www.tlw.org

2015 Fall Convention

Keynote speaker

Tuesday, 10:00 A.m. - 11:00 A.M., General Session Bill Georges Our keynote speaker, Bill Georges, is often called upon to work on corporate social responsibility initiatives and to solve problems that negatively impact businesses and organizations. His remarks will provide a 360 degree view on the issue of corporate social responsibility and how it relates to, and impacts, our business and industry. Based on experiences from the beverage alcohol industry along with other industries, he will discuss what he sees happening and not happening regarding current trends and issues, what’s working, what issues may be coming next, and what we should be thinking about as it relates to our efforts. Bill’s address promises to be interesting and informative and always includes a dose of humor thrown into the mix.

Bill Georges

President and CEO of the Georges Group, LLC

William P. Georges is the president and CEO of the Georges Group LLC. The firm provides strategic consulting services to both public and private entities worldwide including governments, major corporations, national associations, major league sports teams and the entertainment industry. He is a retired, 25-year veteran of the Albany, NY Police Department.

He grew up learning the “business” working in his family’s restaurants in Albany. He is a graduate of State University of New York and is a life-long member of the International Association of Police.

2015 Fall Convention Seminars

Tuesday 1:00 P.M. – 2:00 P.M. Linden Rosewood Room Promoting Your Business with Social Media Presented by Dan Kretz and Joe Wetzel, Information Technology Professionals Social media is here to stay: get with it or get left behind. For those of you who don’t understand what social media is we’ll explain it; for those familiar with it we’ll try to expand your knowledge. This seminar will discuss how to set up a Facebook page that can be used as a website. We will talk about the pros and cons of using Facebook versus a traditional website and cover other popular social media platforms like Twitter. The session will conclude with tips on how to use social media to better market your business.

Dan Kretz has been an information technology professional for more than 17 years. He graduated from Purdue University with a degree in Education and completed his Masters of Information Security and Assurance Degree at Capella University in 2012. Dan is in management at SureProgramming and has been teaching web development and design along with IT security at the college level for more than 17 years.

Joe Wetzel has been working in information technology for more than 15 years. He graduated from Lakeland College with a degree in information technology. He has been active in web development and computer security for the last 16 years. Wetzel is a lead developer at SureProgramming, working primarily in web development and native mobile application development. In addition, he has been teaching web, mobile and security at the college level since 2005. www.tlw.org

Tuesday 3:00 P.M. — 4:00 P.M. Linden Rosewood Room The Craft industry and your business Presented by: Daniel Dufek, Wirtz Beverage of Wisconsin and Phil Kuhl, Certified Cicerone© The term “craft” is being tossed around a lot lately in our industry.

Craft beers, craft vodka, craft whiskey, you name it. Is it for you?

Can you profit from it? Do you need it? Craft spirits and beer specialists from Wirtz Beverage will discuss the explosion of the craft industry in the United States. Using industry metrics and data, as well as knowledge from their years of experience in the bar industry, our speakers will discuss how to target consumers, profitability, implementation strategies and how to use craft to your advantage.

After all, it is just a word.

Daniel Dufek is the Beverage Development Specialist for Wirtz Beverage Wisconsin. For nine years, he was a bartender and bar manager. Recent past accomplishments include winning the competition for Bols Best Bartender: Milwaukee Edition, publication in Gary Regan’s 2013 edition of 101 Best New Cocktails and competing in the Midwest Regional finals for Diageo’s World Class competition.

Phil Kuhl, a Certified Cicerone®, has more than 10 years of experience in the beer industry. He joins us from Illinois, where he has held numerous roles as manager and beer director at some of Chicago’s top beer destinations. Kuhl is key in developing on premise programs and events to aid brand performance. september/october 2015

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2015 Fall Convention

Step Up to the Plate with the TLW

“Step Up to the Plate with the TLW” TLW 80th fall Convention and Trade Show

October 5 - 8, 2015 Radisson Paper Valley Hotel 333 College Ave. • Appleton, WI (920) 733-8000

Hotel

• Radisson Paper Valley Hotel

RateS

Radisson Paper Valley Hotel

Single $119 Double $135

333 College Ave. Appleton, WI 54911 (920) 733-8000

2015 Fall Convention Registration Form Name

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Signature(s)

/

Business Name Mailing Address City/State/Zip Business Phone

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Local League This is my first convention

I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Total amount Due $

Tavern Industry Political Action Committee

Check #

Wisconsin Tavern League Foundation

Mastercard

CORE (Children of Restaurant Employees) REGISTRATION FEE PER PERSON

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METHOD OF PAYMENT

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Full Registration……………………………

$50

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Signature

Postmarked after September 21, 2015

$60

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(Circle one Tuesday/Wednesday)

$30

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City/State/Zip

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Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 22

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2015 Fall Convention Registration Form

www.tlw.org

2015 Fall Convention Entertainment

Monday Night The Bobby Evans Band The Bobby Evans band has played thousands of gigs from Summerfest and the Wisconsin State Fair, to events for organizations like the American Lung Association and ABATE of Wisconsin, to many, many clubs, bars, hotel lounges and parties. This talented group of musicians performs a mixture of tunes from the 60s, 70s and 80s that are sure to get you up and dancing!

Spare Wheel This popular band which includes Rodney Zimmerman and Craig Neuser will also be performing Monday night. They will be located downstairs at the Timber Rattlers Stadium venue.

Tuesday Night

RPM Entertaining live music lovers for decades, RPM has established itself as one of Wisconsin’s premier live music acts. A staple in northeast Wisconsin’s talented Fox Valley live entertainment scene, RPM has helped put this hotbed of musical talent on the map. With an ever evolving cover song list that blurs genres from classic and new rock, to country, to the latest pop smashes, this five piece band can do it all. A rare musical blend of guitars, keyboards, horns, and percussion keep the RPM stage lively, the crowds energized, and the sounds dynamic.

Your Host League

Outagamie Tavern League The 2015 TLW Fall Convention committee for the Outagamie Tavern League included from left, seated: Jim Peerenboom, Kory Krueger, and Helen Brahm. Standing from left: Dan Wittman, Marty DeCoster, Kevin Uhlenbrauck, Monte Michiels, Brittney Metz, Terri Buman (Sassy), Brian Ritchie, Bradley Schinke, Holly Weigman, Anita Ryan, Chris Halbach, and Brian Striegel.

Directors not pictured: Paula Pitsch, Larry Dorn III, John Hayes, Jesse Valeri, Travis Bast, Peggy Drephal, and Tommy Giordana. www.tlw.org

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2015 Fall Convention Exhibitor List

Acclaim Social Booth #12 Kitty Hooper P.O. Box 11 Sister Bay, WI 54234 920-854-2400 www.acclaimsocial.com kitty@acclaimsocial.com Social Media Marketing

AcclaimPOS Solutions Inc. Booth #11 Bjorn Hooper P.O. Box 11 Sister Bay, WI 54234 920-854-2400 Fax: 920-854-4200 www.simplybrilliantpos.com bh@acclaimpos.com AcclaimPOS Registers and iPad Systems

Affiliated Investment Group Booth # 70 James J. Ropel 234 N. Clark St. Mayville, WI 53050 920-387-5952 800-362-1002 jimropel@charter.net Investment Services & Retirement Plans

American Income Life Booth #6 Laurie Gruber 100 Pintail Dr. Hammond, WI 54015 715-579-3297 800-875-9997 www.ailife.com llgruber@ailife.com Supplemental Life & Health Benefits to Members and Employees

American Welding & Gas Booth #42 Kevin Budnik 5600 Packer Dr. Wausau, WI 54401 715-551-0702 Fax: 715-845-4674 www.amwelding.com kevin.budnik@amwelding. com Beer Gas/Carbon Dioxide for Soda

Anheuser-Busch Inc Booth #45, 56 Kevin P. Roth 433 Pine Lawn Parkway Verona, WI 53593 630-913-2395 773-203-7751 www.anheuser-busch.com kevin.roth@ anheuser-busch.com Assorted Malt Beverages

Badger Wholesale Co Inc. Booth #14 Scott Vandenheuval 1111 Cedar St. Green Bay, WI 54301 920-437-7132 800-456-7869 Fax: 920-437-1755

B & K Bar & Restaurant Supplies Booth # 4, 5 Donald Falk 7100 W. Greenfield Ave. West Allis, WI 53214 414-259-9161 414-322-1605 cell Fax: 414-259-9197 www.bandkbarsupplies.com dfalk50@yahoo.com Bar Stools, Pub Tables, Popcorn Machines, Glassware, Chemicals and All Your Bar Supply Needs

Batzner Pest Control Booth #47 Brenda Borgman 16948 W. Victor Rd. New Berlin, WI 53151 262-797-0094 brendab@batzner.com Pest Control Services

Bayland Insurance Booth #79 Tom Landreman P.O. Box 28559 Green Bay, WI 54324 920-494-5000 844-920-7422 Fax: 920-857-1408 www.baylandinsurance.com tlandreman@ baylandinsurance.com Business Insurance, Health, Group Health, Personal Insurance

Benedict Refrigeration Service Inc. Booth #53 Mike Mattson P.O. Box 3008 Eau Claire, WI 54702 715-834-3191 Fax: 715-834-8533 www.benedict refrigeration.com mmattson@ benedictrefrigeration.com Kitchen, Bar & Restaurant Equipment, Design, Sales & Service

Brakebush Brothers Booth #59 Al Neumann N4993 6th Dr. Westfield, WI 53964 800-933-2121 x1368 Fax: 920-787-1603 www.brakebush.com aneumann@brakebush.com Frozen Value-Added Chicken Products

Bromak Sales Inc. Booth #20 Gary Keller E9770 7th St. Clintonville, WI 54929 715-823-4429 Fax: 715-823-7493 www.broaster.com broaster@bromakinc.com Broaster Company Equipment & Supplies, Broaster Foods

Full Line Foodservice

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Complete Office of Wisconsin Booth #40 Darin Van Handel P.O. Box 640 Germantown, WI 53022 888-683-5344 Fax: 800-788-9340 www.cowiweb.com dvanhandel@cowiweb.com Restroom Supplies, Cleaning Supplies, Office Supplies

Cornerstone Processing Solutions Inc. Booth #1 Brad Palubiak 1600 S. Main St. Oshkosh, WI 54902 920-651-8888 Fax: 920-651-8889 www.cornerstoneps.net brad@cornerstoneps.net ATM, POS, ECRS, Credit Card Processing and Equipment

Dean’s Satellite & Security Booth #62, 63 Sonya Pennel 2350 Commercial Dr. Ste. 1 Sparta, WI 54656 608-269-2897 Fax: 608-268-5241 www.deansdish.com sonya@deansdish.com Satellite TV & Security

Diageo Booth #52 Mallory Krueger 926 W. Commercial St. Appleton, WI 54914 414-335-4568 www.mktg.com mkrueger@mktg.com New Liquor Products, Specific Brands TBD

Dierks Waukesha Booth #18 Dan Martens P.O. Box 235 Waukesha, WI 53187 800-283-7788 Fax: 262-542-4909 martensd@ waukeshafoods.com Food Service Distributor

Edge One Inc. Booth #38 Wayne Weber 161 Business Park Circle Stoughton, WI 53589 608-873-3311 Fax: 608-873-3506 www.edgeone.com kzahn@edgeone.com ATM Sales & Service

Emil’s Pizza, Inc. Booth #60 Sue Kraemer P.O. Box 168 Watertown, WI 53094 920-262-9756 Fax: 920-262-2920 www.emilspizza.com skraemer@emilspizza.com Manufacturer & Sales of Frozen Pizza

EWH Small Business Accounting Booth #48 Dawn Willis 20670 Watertown Rd. Waukesha, WI 53186 262-923-7849 Fax: 262-923-7816 www.ewhsba.com dwillis@ewhsba.com Certified Public Accountants, Monthly Accounting, Payroll, Bookkeeping, Tax Service, Consultants

Focus on Energy Small Business Program Booth #76 Rachel Sawicki N28 W23050 Roundy Dr., Ste. 100 Pewaukee, WI 53072 262-522-8900 www.focusonenergy.com/ smallbusiness karlee@staplesenergy.com Energy Saving Solutions for Small Businesses

Food Marketing Services Booth #17 Jodi Sobieski N27 W23544 Paul Rd. Pewaukee, WI 53072 262-832-8302 Fax: 262-523-9095 www.fmserv.com jsobieski@fmserv.com Food Broker

Forest Floor Foods Booth #77 Patty Passmore N5014 Northview Rd. Eden, WI 53019 920-477-6009 Fax: 920-477-2035 www.pickledveggies.com patty@pickledveggies.com Pickled Veggies, Non Alcoholic Mixers, Billers-Old Fashioned-Bloody Marys

Forever Joint Tops LLC Booth #10 Tony Korish P.O. Box 506 Portage, WI 53901 608-566-6930 www.foreverjointtops.com tonykfjtops@gmail.com Table Tops & Bar Tops

Game Management Corp.

Booth #50 James Donker 45 W. Snell Rd. Oshkosh, WI 54901 920-237-2428 Fax: 920-651-8746 www. gamemanagementcorp. com donkerj@aol.com Video Poker and Progressive System, Printer Systems, Card Readers

Great Lakes Distillery Booth #71 Guy Rehorst 616 W. Virginia St. Milwaukee, WI 53204 414-431-8683 www.greatlakesdistillery. com info@greatlakesdistillery. com Small batch distillery in Milwaukee. We Handcraft Award-winning Spirits.

Greater Insurance Service Corp.

Booth #55 Heather Heidtke 414 Atlas Ave. Madison, WI 53714 800-747-4472 Fax: 608-221-0484 www.gisconline.com/tlw/ heatherh@ greaterinsurance.com Life, Health, Personal & Property Insurance Products

Habitat Glassware Booth #64 Maryam Polley 834 E. Milwaukee St. Whitewater, WI 53190 844-723-4902 www.habitatglassware.com info@habitatglassware.com Beverageware, Decoration & Branding Solutions

Hansen Foods LLC. Booth #9 Cindy Egnarski 930 Goddard Way Green Bay, WI 54311 920-884-7413 800-236-1022, ext. 225 Fax: 920-468-1474 www.hansenfoods.com cegnarski@hansenfoods. com Frozen Pizza

Holiday Wholesale Inc. Booth #58, 57 Dixie Marquardt P.O. Box 177 Wisconsin Dells, WI 53965 800-333-8321, ext. 102 Fax: 608-254-8003 www.holidaywholesale.com dmarquardt@ holidaywholesale.com Candy, Snacks, Foodservice, Disposables, Cleaning Supplies, Novelties, Tobacco Products

Horizon Foodservice Equipment Booth #32 Tracy Smith 1960 Seneca Rd. Eagan, MN 55122 651-452-9118 Fax: 651-454-6952 www.horizonequipment. com jonm@horizonequipment. com Sales & Service of Foodservice Equipment, Refrigeration, Fixtures and Smallwares

www.tlw.org

2015 Fall Convention Exhibitor list

HSC Business Brokers Booth #43 Jerry Vlaminck P.O. Box 739 Delano, MN 55328 763-972-9077 800-735-3512 Fax: 763-972-9080 www.hscbrokers.com info@hscbrokers.com

Meyer Brothers LLC Booth #73 Robert Meyer P.O. Box 196 Saint Nazianz, WI 54232 920-639-4488 www.themeyerbrothers. com robert.meyer@ themeyerbrothers.com

Commercial Real Estate Brokerage for the Hospitality Field

Old Fashioned Cocktail Mix

Insurance Center Booth #75 Erika Kamrowski 701 Sand Lake Rd. Onalaska, WI 54650 800-944-1367 Fax: 608-783-1079 www.ticinsurance.com customercare@ ticinsurance.com Insurance, Full Service Agency

Kessenich’s Ltd Booth #27 Cheri Martin 131 S. Fair Oaks Ave. Madison, WI 53704 608-249-5391 800-248-0555 Fax: 608-249-1628 www.kessenichs.com cmartin@kessenichs.com Restaurant & Bar Equipment and Supplies

Lamers Bus Lines Booth #13 Erica Dakins 2407 South Point Rd. Green Bay, WI 54313-5433 800-236-1240, ext. 10139 800-236-1240 Fax: 920-496-3611 www.golamers.com ericadakins@golamers.com Charter Group Transportation and Tour Services

Magnuson Industries Inc. Booth #3 Jason Gough 3005 Kishwaukee St. Rockford, IL 61109 800-435-2816 Fax: 815-229-2978 www.posi-pour.com barsupplydirect@hotmail. com Posi-Pour Portion Control Pourers and Full Line of Bar Supplies

Mass Appeal Specialties Inc. Booth #81, 82 Thomas G. Wilkinson 2247 Shawano Ave. Green Bay, WI 54303 920-469-2000 800-345-5432 Fax: 920-469-1111 www.massappealinc.com sales@massappealinc.com Thousands of Advertising Items to Promote Your Business

www.tlw.org

MillerCoors Booth #69, 80 Samantha Knitter 3939 W. Highland Blvd.

Milwaukee, WI 53208 920-376-3678 262-203-4018 cell www.millercoors.com samantha.knitter@ millercoors.com Miller Coors Products

Minhas Micro Distillery Booth #49 Brenda O’Rourke 1404 13th St., Unit A-D, P.O. Box 397 Monroe, WI 53566 608-328-5550 Fax: 608-325-3198 www.minhasdistillery.com rbcsales3@ rhinelanderbrewery.com Rail Liquor, Rum Horchata, Cream Liqueur of Different Types and Beer

Modern Cash Register Systems Booth #16, 15 Tom Jones P.O. Box 574 Neenah, WI 54957 920-749-8007 Fax: 920-749-8011 www.moderncashregister. com tom@moderncashregister. com Stand-alone Cash Registers and Point of Sale Systems, Sales, Service, Supplies & Peripherals

Nei-Turner Media Group Inc. Booth #31 Barbara Howell P.O. Box 1080 Williams Bay, WI 53191 262-245-1000 Fax: 262-245-2000 bhowell@ntmediagroup. com Specializing in Publishing High-Quality Print Materials, Visitor Guides, Magazines, Custom Publications

North Country Business Products Booth #78 Sonja McCollum P.O. Box 910 Bemidji, MN 56619 218-759-7135 Fax: 218-755-6038 www.ncbpinc.com mccullums@ncbpinc.com

Pabst Brewing Company Booth #39 Jerry Malcore 20655 Tennyson Dr. Brookfield, WI 53045 262-439-9173 262-391-4629 cell www.pabstbrewingco.com jmalcore@pabst.com Beer - Pabst, Old Style, etc.

Pepsi Beverages Company Booth #65 Tim Michels 2541 W. 20th Ave. Oshkosh, WI 54904 920-236-4454 Fax: 920-236-3759 tim.michels@pepsico.com Beverages and Snacks

Precision Pours Inc. Booth #44 Tom Highum 12837 Industrial Park Blvd.

Plymouth, MN 55441 800-549-4491 Fax: 763-694-9343 www.precisionpours.com tomhighum@ precisionpours.com We Manufacture the 3-Ball Liquor Pour Used By Over 2,000 Tavern League Establishments

Pretzelhaus Bakery/ Funacho/Shake’Ems Booth #61 Ken St. Clair 17565 Evergreen Ct. Brookfield, WI 53045 262-308-9902 www.pretzelhaus.com ken@funacho.com Shelf Stable Pretzels, Cheese Sauce and Flavor Topping for Popcorn, Pretzels, French Fries, etc.

Retail Control Solutions Booth #21 Bob Schellenbach 806 Thurndale Ave. Bensenville, IL 60106 630-521-9900 Fax: 630-521-1994 www.rcs-usa.com info@rcs-usa.com Point of Sale (POS), Video Security

Riverside Foods Inc. Booth #54 Mike Coenen 2520 Wilson St. Two Rivers, WI 54241 800-678-4511 920-323-3351 cell Fax: 920-794-7332 www.riversidefoods.com musky@riversidefoods.com

Sanimax USA LLC Booth #72 John Holmes 605 Bassett St. De Forest, WI 53532 608-846-5466 x1446 800-765-6453 Fax: 608-846-5370 www.sanimax.com john.holmes@sanimax.com Collection & Recycling of Used Cooking Oil, Grease Trap Servicing

Shypoke Spirits LLC Booth #33 Rick Halverson P.O. Box 185 Fountain City, WI 54629 507-549-7305 www.shyspokespirits.com rick@shypokespirits.com Distilled Spirits

Signature Systems, Inc. Booth #7 William Lyell 760 Veterans Circle Warminster, PA 18974 267-994-2207 www.pdqpos.com wdl@pdqpos.com Point of Sale, Rewards, Online Ordering

Society Insurance/Disher Insurance Booth #68 Mike Disher P.O. Box 179 Stevens Point, WI 54481 715-344-8383 800-675-5137 Fax: 715-344-4427 www.disherinsurance.com mike@disherinsurance.com Property, Casualty & Workers’ Compensation Insurance

Tri-Mart Corporation Booth #46 Steve Sundby P.O. Box 308 Menomonie, WI 54751 715-235-2151 800-874-6278, ext. 151 Fax: 715-235-1643 www.trimart.com ssundby@trimart.com Wholesale Distributor

Tricky Dick & Joyce Specialty Booth #87, 86 Dick Van Den Heuvel 1315 Doty St. Green Bay, WI 54301 920-435-8217

TRL Int’l./Global Vending Booth #51 Thomas R. Laugen 2731 Ironwood Dr. Sun Prairie, WI 53590 608-332-5447 800-659-5447 Fax: 608-825-8862 www.trlimg.com thomaslaugen@trlimg. com Air Purification Systems, Video Gaming, Bottle Crushers, Furnace Filters

U.S. Bank Payment Solutions/Elavon Booth #84 Alicia Purpur 425 Pine St. Green Bay, WI 54301 920-664-2476 Fax: 866-882-7872 alicia.purpur@usbank.com Merchant Services & Banking

Vern’s Cheese Inc. Booth #66, 67 Kurt Knoespel 312 W. Main St. Chilton, WI 53014 920-849-7717 Fax: 920-849-7883 www.vernscheese.com kknoespel@vernscheese. com Wholesale Distributor of Cheese, Meat, Specialty Food Products

Viking DJ’s & Viking Party Store Booth #25, 26 Bob Viking 533 W. Conant St. Portage, WI 53901 608-742-3009 #2 viking@palacenet.net Novelties, Beads, Hats, Glow Items

Wisconsin Souvenir Milkcaps Booth #19 Walter Bohrer 1860 Executive Dr., Ste. E Oconomowoc, WI 53066 414-217-1731 Fax: 262-968-1849 wbohrer@wi.rr.com Promotional Milk-Cap Pulltabs & New & Used Vending Machines for Pulltabs

Novelties, New Year’s & Pull Tabs

Breaded and Battered Appetizers

Point of Sale and Security Solutions

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2015 Fall Convention Auction

Each year at the Fall Convention, members gather Tuesday evening for

the TLW Live Auction.

The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 2:15 p.m.

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Judy Vandenhouten helps coordinate the auctions that benefit the Direct Givers Fund and TIPAC. Donating an item is simple.

1. Please fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houtrvle@gmail.com Cell: 920-493-4329 2. Bring your item to the registration booth upon arrival to the fall convention. •The auction committee decides if the item will go into the live or silent auction. •All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

Auction Item Form

TLW 2015 Fall Convention If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten.

Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions.

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation!

Return this form by Sept. 25, 2015 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee, WI 54216 26

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www.tlw.org

2015 Fall Convention Member of the Year

The Tavern League of Wisconsin

Member of the Year Award

The award is presented annually to a deserving TLW member at the fall convention. Please take a moment to nominate a member who you feel is deserving of this award. The recipient is chosen based on service to the Tavern League of Wisconsin as well as service to community and family.

Many members are qualified to receive this award.

Complete the form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations to the TLW office by September 20, 2015.

Last year’s member of the year was Sue Robinson, owner of Bourbon Street Bar and Grill in Green Bay.

Nomination Form

TLW 2015 Fall Convention Name Business City, State, Zip Local League Please state why you feel this person should receive the TLW Member of the Year Award.

(Attach additional information and supporting documentation if necessary.)

Your information: Name Local League Phone Number Date Thank you for submitting this entry. Please return to the TLW Office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713.

Deadline is September 20, 2015. www.tlw.org

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Organic Food

How It Can Be a Benefit to Your Business and the Local Economy

By Jennifer Bradley

T

he organic food market is booming and it hit another record in 2014, with $39.1 billion in sales throughout the United States, a growth of 11.3 percent from the previous year. According to the Organic Trade Association (OTA), food sales will continue to rise, despite the industry’s struggle with a tight supply of organic options as they are not as readily available as traditional food choices.

What does this mean for TLW members? Organic food is here to stay and offering organic options can attract a new audience of customers.

INCORPORATING ORGANIC FOODS INTO YOUR MENU Sandy Andrews, program director, education at Michael Fields Agricultural Institute in East Troy, says that many tavern owners may not want to radically change their menus to accommodate the organic niche. Instead, she recommends looking at what’s on your existing menu and seeing what local, organic foods can be incorporated into the current offerings.

“Instead of saying what new things can I bring in, look at how you can enhance your menu with things that are grown locally and are items you already use,” she says.

The first resource she recommends a TLW member to seek out is the Wisconsin Farm Fresh Atlas (http://farmfreshatlas.org). This is a collection of regional food guides published each year by the University of WisconsinExtension. These regional guides include

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“Find your local grower and create a relationship with that grower. That grower then could possibly advertise that they sell to your restaurant. It’s a win/win for everyone.”

- Sandy Andrews

Program director, education, michael fields agricultural institute

farms, farmers markets, stores and other businesses that sell local food and use sustainable production and business practices.

“Find your local grower and create a relationship with that grower,” Andrews suggests. “That grower then could possibly

advertise that they sell to your restaurant.

It’s a win/win for everyone.”

Two good examples of how to incorporate local farm products and organic offerings in a menu are The Great Dane Pub, with five locations in the Madison area, and The Old Fashioned, located on the Capitol Square in Madison. Each sources food from local farmers and businesses that honor Wisconsin’s culinary professionals.

Some of those include: Black Earth Meats, Bleu Mont Dairy, D & G Sausage Company, Gentle Breeze Honey, Heartland Bison Farms, and Rushing Waters Trout Farm.

Andrews encourages TLW members to look at the farmers in their area. She says that not all farmers may be certified organic, due to the cost of the compliance regulations, but she says many are growing food in a sustainable way and offer food which is fresh and attractive to many diners today. www.tlw.org

WHAT TO EXPECT Inc.com says those looking to add organic menu items must expect a few things: first, higher food prices, and second, incredible growth and interest in these products. The Organic Food Association says that organic food can be anywhere from 15 to 100 percent higher. That said, tavern owners should be aware that price fluctuations and menu changes will be a part of introducing organic foods to their offerings.

The good news is that many people are trying to eat healthier and they are more open to new food choices than ever before, including the introduction of organic foods to their diets. To make a successful menu change, any business owner must know their customer. Is your clientele changing? Are they ordering more salads and less fries? Are they asking “What’s new?” What trends have you seen in the last few years? What menu items are outdated and not making a profit?

A FEW TERMS YOU SHOULD KNOW When considering whether to add organic food to your menu, it’s good to have an understanding of the terminology growers and food distributors are using. Here’s a short glossary of organic food vernacular.

Certified Organic: There are multiple classifications for organic food. All meet strict standards set by the USDA National Organic Program (NOP). Keep in mind that even if a producer is certified organic, the use of the USDA Organic label is voluntary. At the same time, not everyone goes through the rigorous process of becoming certified, especially smaller farming operations. When shopping at a farmers market, ask the vendors how your food was grown.

Certified Naturally Grown: A non-profit organization that supports smaller local farmers that cannot afford to participate in the national organic certification program.

Free Range: Animals, especially poultry that have access to outside spaces and are permitted to graze or forage and range freely for food rather than being confined in an enclosure.

Genetically Engineered (GE): Genetically engineered foods have had foreign genes inserted into their genetic codes. Genetic engineering can be done with plants, animals, or microorganisms.

Genetically Modified Organism (GMO): A plant, animal, or microorganism that is transformed by genetic engineering. A product that is the result of genetic engineering is called a “product of genetic engineering” or a “derivative of GMOs” depending on the circumstances.

There is a breaking point with organic options, but there is also the understanding from the consumer it will cost more. Andrews agrees, though points out that organic doesn’t always have to be more costly, especially if the food originates from local farms. “If you buy from a local farm, you skip the transportation cost, the product is really fresh and ripe and becomes comparable prices to the store,” she says. “Plus, you’re supporting the local economy.”

Natural: Natural foods do not contain additives or preservatives but may have ingredients that have been grown using conventional farming methods or genetically engineered grain. Because natural products are not regulated, they should not be confused with organic.

This is a point she believes TLW members will feel strongly about, as they are well known for local charity work, and engagement with neighbors and community organizations. “Buying organic food locally keeps the money in the community, and helps you know your neighbors,” she adds.

“It also helps the local farmer hire local help from the community.”

generally considered excluded and do not have to be certified organic.

According to NOP policy, “Establishments that process or prepare, on the premises of the establishment, raw and ready-to-eat food labeled organic are exempt from certification.” A restaurant may choose to become voluntarily certified organic though.

A FEW THINGS TO CONSIDER The National Organic Program (NOP), a regulatory program housed within the USDA, responsible for developing national standards for organically-produced agricultural products, says that to serve organic food there are a few regulations to consider. Here is a brief overview: • Under current National Organic Program (NOP) regulations, retail operations, which include restaurants, are www.tlw.org

Organic Farming: Agriculture that uses only natural products – no chemicals, genetic modification, or irradiation.

Recombinant Bovine Growth Hormone (rBGH): This synthetic hormone is marketed to dairy farmers to increase milk production in cows. It refers to the bovine growth hormone that is made in a lab using genetic technology.

• If you are serving foods you are labeling on your menu as organic, you are responsible for verifying and maintaining the organic integrity of any products used.

• If you are purchasing organic food from small-scale organic producers who are exempt from certification requirements, you cannot identify the product as “certified organic.” You can, however, identify the food as

“organic” on the menu even if your restaurant is not certified organic.

• If you are purchasing organic foods, you must ensure that the company or grower you buy from is in good standing with NOP regulations. (The USDA Organic Program website provides a list of suspended and revoked operations.)

Whether developing an entirely organic menu, or just looking to upgrade a few items, local resources are available to make those changes less stressful and more profitable for your restaurant. Organic is a growing trend both nationally and locally, and sustained growth is occuring year after year. New foods or new sources for foods can mean a more diverse menu and a winning combination for TLW members, growers and customers. TLW september/october 2015

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LEAGUE PROFILE Waupaca county tavern league

Waupaca

COUNTY TAVERN LEAGUE

The Waupaca County Tavern League’s bus outings around the county are a fun way to visit current TLW member-establishments as well as an opportunity to recruit new members.

A

s the home of longtime Tavern League member and advocate Robert “Bubba” Sprenger, the Waupaca County Tavern League “is running pretty strong,” says President Doug Korth. “Historically, we’ve always been strong, and Bubba’s been instrumental in achieving that in our county.”

With 84 members, the league is an active one, adds Korth, owner of Korth’s Badger Tap in Embarrass, noting that they always send people to convention and county members participate in Legislative Day. While the Waupaca County Tavern League is active and strong, there has been some turnover in businesses in the county, which is a vacation destination with many rivers, though close to Shawano, Stevens Point, Appleton, Green Bay and Wausau. “You can reach everywhere from here,” says Korth. To that end, the league traded its annual August fun outing (usually a Wisconsin Timber Rattlers minor league baseball game) for a bus tour around the county.

“It’s a goodwill gesture; we hit up current members in New London, Waupaca, other places along the way, and stop at a few others to recruit them, to show how we support our current members and hopefully get some new ones,” says Korth. “It’s a fun way to get together and get out.”

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When the Waupaca County Tavern League does meet, it’s the second Monday of each month, and 40 to 50 members attend. Most meetings feature a speaker in addition to business items, and each year, they bring in Waupaca County Sheriff Brad Hardel.

“We’re real lucky to have such a great relationship with him,” Korth says of Sheriff Hardel. “He’s a down-to-earth guy, willing to talk about everything.”

Members and supporters also turn out in droves for the Waupaca County Tavern League’s annual golf outing. “We’re really well-known for our golf outing,” says Korth. “We sell out every year. We have great membership support.” In addition, the whole region supports one another in their golf outings, sending members to neighboring counties for their events.

ual members through the year, go to charities such as Special Olympics; the local humane society; Kelly’s Lake Day Camp for children with special needs; the King Veterans Home’s Disabled American Veterans Auxiliary; Walleyes for Kids, which provides fishing poles to youth; a women’s shelter; and more. Last year, fundraising totaled $150,000 in charitable giving in Waupaca County.

“We give out a lot to charities,” says Korth, who has been a Tavern League member for 19 years. “We are rural, hometown people, and if someone needs something up here, we try to get it done.” TLW

This year, despite rain, 144 golfers came out to golf, participate in raffles and 50/50s, vie for hole prizes and raise over $10,000 to support the league’s expenses, about half of which comes from hole sponsorships secured by Jack Jansen.

And come the holidays, anyone who worked at the golf outing gets in free to the league Christmas party, while others pay $10 at the door. Proceeds from this event, as well as funds raised by individwww.tlw.org

Business Spotlight Bun’s Fireside

David Buntrock has owned Bun’s Fireside Lounge in Clintonville for 34 years and he has been a TLW member for 33 years.

I

t was a disagreement that brought David Buntrock to own Bun’s Fireside in Clintonville.

“There was a gentleman who bought a bowling alley and had no idea how to serve a drink, so he asked if I would help,” explains Buntrock. “I spent almost eight years helping out, pretty much managed it. Then one day we had a disagreement about where he was going with the business, and he said, ‘If you don’t like the way I sign the checks, you can leave.’ Three days later, I bought Fireside Lounge, now Bun’s Fireside.”

That was in June 1981, and today, Bun’s Fireside is still going strong. While Buntrock has owned the business for 34 years — and has been a Tavern League member for 33 years after being recruited by friend Bubba Sprenger — he says the tavern industry has “been in my blood all my life.” His grandfather and grandmother owned a bar in Pella, Wisconsin for nine years, and Buntrock’s parents purchased it and operated it for 16 years. “I grew up in the bar and helped my mom and dad until they got out of the business.”

And while Bun’s Fireside has limited food offerings, he has a signature drink, the BunRumba that keeps patrons coming back. “I invented it years ago,” says Buntrock, explaining that it consists of two shots of Bacardi rum, a little Tom Collins mix, some cherry juice and orange juice, and topped with 7-Up and Squirt. “Take a little slice of lemon, squeeze it, stir, and you’re good to go. I’ve sold thousands over the last 30-some years,” he says.

“It’s a really refreshing drink, but it does give you a buzz, it gives you a kick.”

While BunRumbas draw patrons in, so does Fireside’s annual Sheila Schmidt Pool Tournament, named in honor of a local girl who died of leukemia years ago. While all proceeds originally went to leukemiafocused charities, the event was changed this year so part of the money raised goes to-

ward leukemia and part is donated to local patrons facing health and personal issues.

In addition to pool, horseshoe and volleyball leagues, another draw at Bun’s Fireside is game days, especially Packer game days, when Buntrock offers drink specials, and patrons bring dishes to pass.

In addition, patrons can enter a drawing where every time the Packers score, a name is drawn and the winner drinks free until the next score.

“It all works out pretty good,” says Buntrock. “We really have a family-type thing here, or at least I consider them family.” TLW Bun’s Fireside N10962 Lakeshore Rd., Clintonville 715-823-4830

131 S. Fair Oaks Ave Madison, WI 53704 608.249.5391 www.kessenichs.com

A F F O R D A B L E B A R & R E S TA U R A N T E Q U I P M E N T A N D S U P P L I E S

Bun’s Fireside is open six days a week, Tuesday through Sunday. It’s a smaller establishment with just two employees: Buntrock and his stepdaughter Nora Holm, though his wife, Debbie, also helps on occasion.

New and Used!

We Deliver!

Hours: M-F 8am - 5pm Sat. 8am - 2pm

Order on-line www.kessenichs.com

www.tlw.org

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Charity Spotlight WISCONSIN VETERANS HOME AT KING AND DISABLED AMERICAN VETERANS AUXILIARY nations, DAVA has a Forget-Me-Not drive in a wide variety of locations annually. In addition, the organization has a state convention in late spring and a state conference in the fall where they do a variety of auctions and games to raise money. Donations from organizations like the Tavern League of Wisconsin are equally important.

Monetary donations to the Disabled American Veterans Auxiliary help subsidize activities like Bingo at the Wisconsin Veterans Home at King.

F

or more than 125 years, the Wisconsin Veterans Home at King has served America’s heroes. And those heroes are served by the Disabled American Veterans Auxiliary (DAVA), a nonprofit organization serving disabled veterans and their families.

“Waupaca County has many disabled veterans,” says Carrie Willems, DAVA state commander and commander of the local Unit Manawa 53. “A great portion of them reside at the King Veterans Home, and the DAV Auxiliary is there to help with the many needs of both the veteran and their families.”

The Wisconsin Veterans Home at King is a long-term and rehabilitative care facility offering medical and nursing care to enhance the quality of life for veterans, veterans’ spouses, their widows and Gold Star Parents (parents who have lost a son or daughter in combat).

The Wisconsin Veterans Home at King has over 700 residents with a wide variety of needs. To supplement medical and nursing care, monetary donations are earmarked for DAVA to be used for Bingo, holiday parties, day trips to ball games and other events held away from

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the facility, catered meals, coupon books for the residents, music in the park, and on-site pool and bowling leagues.

The King Veterans Home also has a needs list for items used for residents’ care and activities; this list can be obtained through the Veterans Home or by contacting the DAVA King Veterans Home Representative.

“The funds from the Tavern League help the DAV Auxiliary sponsor many of the events at the King Veterans Home,” says Willems. “Any donations that are given help out the DAV Auxiliary’s mission statement of ‘Helping the Disabled American Veterans and their families.’”

Wisconsin Disabled Veterans Auxiliary www.davawi.org • www.davauxiliary.org Email: widavauxiliary@gmail.com In Waupaca County: Contact DAV Auxiliary Unit Commander, Carrie 715-460-0626 or DAV Auxiliary King Representative Rose 715-498-5345

For Willems, the DAVA is important in many ways. While she enjoys helping veterans and disabled veterans and their families, she also comes from a family with many individuals who have served or are currently serving our country. In addition, her husband is a disabled veteran.

“Being able to help disabled veterans and their families when they are in need has become a way of life; it is a part of who I am,” says Willems. “Being the shoulder for the family of a veteran who has just passed and being sure that they have what they need for themselves and their family is gratifying. Each and every veteran and their family that I meet becomes part of my family, and my family grows bigger and stronger every day.”

Supported through fundraisers and dowww.tlw.org

Meet The Director Meet The Director: Cathy Vales

In this column we’ll introduce you to a district director of the Tavern League of Wisconsin. The individual featured is a director representing the league that is highlighted in this issue. For the September-October issue, we’d like to introduce Cathy Vales, 5th district director.

Q: TELL US A LITTLE BIT ABOUT YOUR BACKGROUND, INCLUDING YOUR FAMILY AND THE LOCATION AND TYPE OF BUSINESS YOU OWN. My husband Mike and I have been married for 37 years. I have two sisters who live in Chicago and my parents live in Boscobel, Wisconsin. In January 2000, we bought our bar/restaurant which is located on Lake Puckaway in Marquette County. We are 10 miles east of Montello and 10 miles west of Princeton. We are open 365 days a year. We are a fullservice restaurant serving lunch and dinner every day, a champagne brunch on Sunday and an all-you-can-eat fish fry on Friday. I have been in the customer service industry my whole working life, starting in clothing management and buying for 15 years and then grocery management for six years.

Q: WHAT DO YOU ENJOY MOST ABOUT BEING A DISTRICT DIRECTOR? The thing I enjoy most about being a district director is meeting new people, seeing new places, and getting members enthused about issues and events. www.tlw.org

Q: WHAT INTERESTED YOU IN BECOMING A TAVERN LEAGUE MEMBER? HOW LONG HAVE YOU BEEN A MEMBER AND WHAT OFFICES, IF ANY, DID YOU HOLD LOCALLY BEFORE BECOMING 5TH DISTRICT DIRECTOR? We became interested in being Tavern League members through the previous owners of our business. They took us to meetings so we could learn what it was all about. We have been members for 15 years. I have held the position of president of our league for the past 13 years and I have been a two-year director since 2008.

Q: WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUES FACING TAVERN LEAGUE MEMBERS TODAY? I feel the most important issue facing members today is keeping our representation on the state level working with us, so we can remain in business. Other issues important to us are drunk driving laws, road blocks, taxes (beer and personal) and SafeRide. We need to continue working on keeping SafeRide alive, so our patrons can get home alive, to return for another day.

Q: ARE THERE SPECIFIC ISSUES THAT ARE UNIQUE TO THE 5TH DISTRICT THAT YOU’D LIKE TO WORK ON? I don’t believe the 5th district is any more unique than any other district. I believe we all need to work on retention and recruiting of members. We need to keep our members well informed of what’s happening in Madison and in our industry, and we also need to get our members involved with charity events and Legislative Day.

Q: HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY? We are involved in our community by being members of the Montello Lions Club, both Princeton and Montello Chambers of Commerce, ABATE, and Marquette County ATV and Snowmobile Clubs.

We also host bike runs, golf outings plus benefits and raffles. In fact, we just raised $1,365 for our local cancer charity, called “Budda-Box” which helps out Marquette County citizens. TLW

www.yaharabay.com 608.275.1050

In Dane County

Outside Dane County

The Spirit of MadisonTM 3118 Kingsley Way, Madison, WI 53713

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Corporate Spotlight Campari America

O

ne of the most exciting re-emerging categories in the United States spirits arena, according to officials with Campari America, is Italian bitters.

“What we’re seeing is that bartenders are really gravitating toward those liqueurs that have a strong bitter profile,” says Dave Karraker, vice president of Engagement and Advocacy at Campari America. “The American consumer traditionally has been focused on sweet, savory and salty, but lately bitters has been a category they’ve been seeking.”

He says bartenders are embracing this and adding interesting layers to cocktails with bitter liqueurs. One of the popular drinks is called a Negroni, which includes Campari, sweet vermouth and gin in equal proportions. Karraker calls it the “sweetheart” cocktail that’s been receiving a lot of attention.

He says those in the 35 to 55 age range are most interested in bitter spirits. He says thanks to the growing interest in bitter foods such as kale, brussel sprouts and radicchio, the human palette favoring bitter flavors has evolved. “Bitter is becoming acceptable,” Karraker explains, and he says the other driver of this trend is Starbucks, and the coffee-craze which has accustomed so many to bitter flavors.

Very specific to Wisconsin, he says has been the re-emergence of Canadian whiskey, which has been on fire. Gruppo Campari owns Forty Creek Whiskey, and while Canadian whiskey used to be very popular around Prohibition time as it was known for its spice and flavor, it

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then became known as the inexpensive, harmless whiskey, Karraker explains.

“So Forty Creek is one of these whiskeys that is helping people take a new look at the Canadian category, kind of these more ‘craft whiskeys’ with much more flavor: a contemporary rival to bourbon. We do see Canadian whiskey as being potentially the next bourbon in the United States.”

The other popular whiskey right now is rye. Karraker says the sale of rye whiskey is up nearly 540 percent from what the numbers were in 2009, just six years ago. He says it was very inexpensive to make in the mid-1900s and was thought of as the “poor man’s” drink. It doesn’t have to be aged as long as corn (the same as with bourbon), so it can be produced more quickly. “I don’t think anybody predicted that rye would have such a comeback,” Karraker notes, and says Campari offers Wild Turkey Rye, Russell’s Reserve Rye and is about to introduce Russell’s Reserve Single Barrel Rye, a 104 proof rye whiskey.

Campari America was the first distilled spirit partner of the TLW more than a decade ago and has been a corporate sponsor every year since. The company is a wholly owned subsidiary of Davide Campari-Milano S.p.A., together with its affiliates Gruppo Campari.

At the heart of Campari America are two legends in the American spirits industry: Skyy Spirits, founded in San Francisco in 1992 by the same man who invented the iconic SKYY Vodka, and Wild Turkey Distillery in Lawrenceburg, Kentucky, where renowned whiskies have been made since the 1800s. Davide Campari-Milano purchased both com-

panies, and together, they are Campari America.

It was August 2012 when Campari America teamed with General Beverage, the company’s Wisconsin-based wholesale partner. Together, they reach the Madison, Milwaukee, Oshkosh/Green Bay and Superior markets.

Karraker says that while Campari is not the biggest name in spirits, it does feel it is the best in terms of relationships with the bartenders themselves and they want to create spirited connections with them.

“That’s due to simply sitting down with them, talking with them, finding what they’re looking for and asking how we can help them,” Karraker adds. “You can only do so much with a distributor, when you get right to the bartender, that’s where you can see some real magic.”

He says Campari America believes education leads to advocacy, and it wants to be a partner with its clients, teaching them about categories of spirits and the brands within those. “We discuss how and when to use them,” Karraker explains. “With a bartender, we want one of two things to happen: they either make a recommendation to a customer or know how to make the drink the customer requests, and then provide some information about it. Bartenders, as much as they are servers, are educators.” TLW Campari America 715 Sumac St., Oregon, WI 53575 608-291-2344 www.skyyspirits.com/home.php

www.tlw.org

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Featured Affiliates Brat Stop Products Sanimax Bill Molander, general manager at Sanimax, DeForest, says the company appreciates doing business with numerous members of the Tavern League of Wisconsin.

Sanimax provides used cooking oil collection and grease trap cleaning services throughout the state of Wisconsin, among other services in North America, Mexico and Canada. The company has been in business since 1927 and operated under the name Burbank Grease initially.

Reclaim. Renew. Return. That is the company’s motto and Molander says approximately half of the grease Sanimax collects is returned to animal feed and the other half is used to produce bio-diesel. The company operates Wisconsin’s largest bio-diesel refinery in its DeForest location. He says TLW members can feel confident that when they work with Sanimax, they are helping the environment and also boosting the country’s energy independence.

As a long-time TLW affiliate member, Molander says Sanimax has built its business on the smaller-sized clients. “We truly appreciate the business relationships we’ve had with the local restaurant owners,” he adds.

When it comes to cooking oil collection, Molander says a new inside tank may be of interest to many TLW members.

“Traditionally there’s been a small dumpster placed in the trash corral that kitchen staff use to pour cooking oil in after changing the fryers,” he explains.

With the new inside tank, no one has to trek outside in inclement weather. This convenient alternative could help prevent slips and falls, which Molander explains are a leading cause of insurance claims for restaurateurs. “This is a way to eliminate a lot of the potential hazards,” he explains.

The tanks were introduced in late 2013, and now are in full production. The industry response to the inside tank has been very positive. He says sales staff enjoy visiting customers and evaluating if their businesses are able to accommodate such a tank in their kitchen space.

Finally, Molander says between the company’s environmental commitment and customer service, Sanimax is proud to be an affiliate member of the TLW. Sanimax 605 Bassett St., DeForest, WI 53532 • 608-846-5466 or 800-765-6453 www.sanimax.com

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Bill and Deb Glembocki own the Brat Stop in Kenosha, but they started a complementary business, Brat Stop Products, four years ago. This newest venture is built around selling their famous brats – well, the brats made famous by Jerry Rasmussen, Deb’s father and Bill’s fatherin-law. Currently, eight stores in Illinois plus numerous locations in Wisconsin carry the brats, and they’re looking to expand into other markets. Each week, nearly 2,000 pounds of Brat Stop brats are sold and according to visitkenosha.com, more than 16 million brats have been sold since the bar and restaurant was founded more than 50 years ago.

Glembocki says Brat Stop fresh bratwursts are made using his father-inlaw’s secret recipe, and they’ve been sold in Kenosha since the day The Brat Stop opened its doors on Apr. 15, 1961. They’ve become a staple in Southeastern Wisconsin, and Glembocki says his father-in-law gave the couple permission to market the brats through retail and wholesale means. “It was a family decision,” Glembocki notes.

When asked what makes Brat Stop brats the best, Glembocki says he can’t say. “It’s a family recipe – think of the dog on the Bush’s Baked Beans commercial – he can’t tell you,” he says with a laugh. “There are a couple things that stick out in our recipe, but I just can’t tell you.”

A long-standing, quality relationship with a local sausage company has been a benefit for Glembocki. He says they produce the brats using the Rasmussen recipe, and he in turns sells the sausages to a number of stores, country clubs, restaurants, at their on-site Cheese Mart & Gift Shop and even online. His goal is to have the brats known nationwide, because he believes in the recipe and knows from his years of owning the tavern that it is a Wisconsin tradition others agree is a winner.

Many TLW members feel the same, as he sells brats to them for bus trips, to use in their establishments or other events. Glembocki donated all the brats to this year’s TLW Tailgate Party, so he says if you are reading this and enjoyed a brat at the event it was from the The Brat Stop.

Glembocki is very proud of the family tradition he and Deb have continued at The Brat Stop and as a TLW affiliate member through their Brat Stop Products. So is his father-in-law, who was also a strong supporter of the TLW during his days running the bar.

When it comes to discussing the TLW, Glembocki says he has always been involved in the hospitality business and is a strong supporter of the organization. “I look at how they take care of the industry and I believe in the TLW,” he concludes.

Brat Stop Products The Brat Stop 12304 75th St., Kenosha WI 53142 • 262-857-2011 www.bratstop.com www.tlw.org

KAREN’S KOASTERS LLC Karen Hellenbrand of Madison began her business just last year, but already it’s thriving. She makes unique drink coasters on ceramic tile, using company logos or any image that her customers request.

She then covers the coaster with a hard, glossy epoxy which she says makes them shiny and very durable.

“I actually started making these as Christmas gifts for my family, people loved them and wanted to buy them,” Hellenbrand explains.

“I sold so many during Christmas, I thought I could really make a business out of this.”

Her thoughts were spot on and today, Karen’s Koasters LLC is officially in business and also a new affiliate member of the Tavern League of Wisconsin. Hellenbrand joined the organization in April and says it was because she felt it would connect her with potential clients, but also it would provide a way to enjoy the camaraderie that TLW members share. She says it’s evident that TLW members support each other and openly share ideas to improve their businesses and the association.

One of Hellenbrand’s friends works at a downtown Madison bar and when the owner saw her homemade coasters, he asked about getting some made with the bar logo on them. She says he purchased 50 and sells them at the bar. Since then, Hellenbrand was been successful in selling her products to similar businesses.

“I’ve done many bar and tavern logos, and the bar owners really love them,” Hellenbrand adds. “They use them as thank you gifts for patrons, raffle prizes or for other marketing and promotional purposes. They are a nice change from a T-shirt or can cooler. They’re really unique and when customers take them home, it’s a way of creating customer loyalty by providing a little reminder of the bar.”

She doesn’t recommend bar owners put the coasters out for public use as they are made of ceramic tile and can break. She says for the price she charges, it’s not too much to just sometimes give them away to long-time customers as a way of saying “Thanks for coming in.”

Hellenbrand says the coasters are all custom designed to customer specifications. The client provides her with an electronic file of the image they want and then she makes a prototype coaster for them to review. “If they like it, I’ll fulfill the order; if they don’t, we make the necessary changes and I’ll make another prototype.” She says an order of 50 takes about a week to complete if she has a week’s notice.

To see some of Hellenbrand’s work, visit her Facebook page by simply searching Karen’s Koasters LLC. Karen’s Koasters 15 Nantucket Ct., Madison, WI 53719 • 608-220-9039 www.facebook.com/pages/Karens-Koasters-LLC karenskoasters@gmail.com www.tlw.org

For more information call 800-348-2976 or visit us online at MTIproducts.com • AutoFry.com • MultiChef.com Your Source for Ventless Kitchen Solutions for over 25 Years.

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Legislative Notes TLW SAFERIDE PROGRAM GETS NEEDED FUNDING BOOST!

By Scott Stenger, Stenger Government Relations

W

In 2014, the tremendous success and expansion of the SafeRide Program helped to contribute to the lowest number of alcohol-related fatalities in Wisconsin since WW II. Since 2003, Wisconsin has experienced a nearly 50 percent decline in alcohol-related fatalities. Over that same time period the SafeRide Program has experienced nearly a 150 percent increase in free rides home to TLW patrons.

The Tavern League of Wisconsin started operating a SafeRide Program in the early 1980s and the program has expand dramatically over the last 30 years. Today, the Tavern League of Wisconsin’s SafeRide Program is the largest alternative transportation program in the country to address the issue of operating while impaired. TLW patrons in 62 counties can access free rides home through the TLW SafeRide Program.

Our SafeRide Program is funded by two revenue sources: Wisconsin Department of Transportation grant program derived from OWI convictions and private donations in the form of matching funds from our membership and other generous contributors. The dramatic increase in rides over the last few years saw our SafeRide Program operate at a deficit even after increasing the amount required in a matching grant from local leagues. For fiscal year 2014-15, while providing more rides than ever, the TLW SafeRide Program experienced a deficit of $250,000. The trend was not good and would have resulted in larger deficits or reduction in the number of rides offered by the program.

In 2014 the SafeRide Program spent just short of $1 million providing free rides home to TLW patrons. TLW Members raised over 50 percent of the money for the program, while a surcharge on each OWI conviction provided the other half of the funding. The success of the SafeRide Program has not only contributed to lower alcohol-related fatalities but also a dramatic reduction of OWI convictions. Wisconsin has experienced a 28 percent reduction in OWI convictions since 2004.

Passage of the SafeRide Surcharge provision in the budget could not have come at a better time and will ensure the long term success of the program. Under the new law, all persons convicted of an OWI will be assessed a separate $50 SafeRide Surcharge to be deposited in the existing SafeRide grant program at the DOT. This surcharge is in addition to the roughly $350,000 we receive a year from the existing grant program at the DOT. The Legislative Fiscal Bureau estimates that the new SafeRide

hen Gov. Walker recently signed the 2015-16 state budget bill he approved a significant increase in state funding for the TLW SafeRide Program.

Under the new law, all persons convicted of an OWI will be assessed a SafeRide Surcharge of $50 to be dedicated to the SafeRide Program administered by the Department of Transportation.

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Surcharge will generate $470,000 in 2015-16 and $940,000 in 2016-17.

Combining all the state DOT grant monies, the DOT SafeRide grant program will have roughly $820,000 in 2015-16 and $1.3 million in 2016-17 available for SafeRide Programs in Wisconsin. It is expected that the entire amount generated from all state funding sources for subsequent years is around $1 million.

With the added revenue we will be looking to greatly expand the TLW SafeRide Program in the coming months.

GET CONNECTED WITH TLW Help the Tavern League work for you!

Over the next few months the TLW will be rolling out new social media initiatives including a new YouTube channel. On our Facebook page, we will be promoting local leagues and members around the state, delivering timely updates on government affairs, getting the word out on upcoming events, and presenting industry and charity news. Members and allies are encouraged to help us by sending in any photos, upcoming league/member events, favorite cocktail recipes, news stories involving members, etc. that you would like to share. You can simply send a message to our Facebook account or email kelsey@stengergov.com. And don’t forget to “like” our Facebook page to stay connected! www.

Facebook.com/TavernLeague And if you haven’t done so already, consider getting a Facebook account for your local league which you can use to promote members as well as local league events. TLW

www.tlw.org

We are your protection.

I L L I N O I S C A S U A LT Y C O M PA N Y

www.tlw.org

225 20 T H S T R E E T

R O C K I S L A N D, I L L I N O I S 6 1 2 0 4 - 50 1 8

8 0 0 . 4 4 5 . 3 72 6

W W W. I LC A S C O. C O M

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Accounting Help PROJECTING FEDERAL INCOME TAX AND MAKING ESTIMATED PAYMENTS

By Michelle Eno, CPA

To calculate your projected tax, you will need your estimated taxable income and your estimated taxes and credits.

Pay your estimated tax payments in four installments, covering four payment periods.

Period

T

he federal income tax is a pay-asyou-go tax. You pay federal income tax as you earn income during the year.

If you don’t have an employer or other agent withholding taxes from your income and depositing it for you, then you should be making estimated tax payments throughout the year if you expect to owe more than $1,000.

If you underpay your tax, you may owe a penalty. Therefore, you need to project your tax for the year and make adequate estimated payments to avoid penalties.

HOW MUCH TO DEPOSIT TO AVOID PENALTIES? Through withholding and estimated tax payments, to avoid penalties, you must pay the smaller of the following: • 90 percent of your total expected tax for the year, or • 100 percent of the total tax shown on last year’s annual income tax return (110 percent if your adjusted gross income for the prior year was more than $150,000; $75,000 if you are married filing separate returns) This article discusses the estimated tax rules that apply to individuals. For information regarding the estimated tax rules that apply to corporations, see IRS Publication 542, Corporations.

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1. Your estimated total income is all the income you expect to receive (minus deductible business expenses) during the year, even income subject to withholding.

2. Subtract both your estimated deductions (state income taxes, property taxes, mortgage interest, etc.) and exemptions ($4,000 multiplied by the number of exemptions/dependents you expect to claim) from your estimated income to get your estimated taxable income.

3. Use this amount to calculate your estimated taxes due. (Use tax tables or tax bracket method.)

4. To calculate the remaining balance due for the current year, subtract your expected withholding and any prior year overpayments applied from your estimated taxes due. **Use your prior year income tax return as a guide for deductions and adjustments you may have in current year also.

HOW TO FIGURE YOUR INSTALLMENT PAYMENTS You can use one of two methods for determining your estimated tax payments: the regular installment method and the annualized income method. The regular installment method is best when your income and expenses are consistent throughout the year. The annualized income method is best when your cash flow is inconsistent due to busier and slower periods of the year.

Jan. 1 to March 31 April 1 to May 31 June 1 to Aug. 31 Sept. 1 to Dec. 31

Due Date April 15 June 15 Sept. 15 Jan. 15 next year

If you don’t pay enough tax by the due date of each of the payment periods, the IRS may impose a penalty, even if you are due a refund when you file your income tax return.

HOW TO PAY ESTIMATED TAX There are four ways you can make estimated tax payments: • If you have overpaid tax for a given year, you can apply some or all of it to your next year’s estimated tax.

• Sending in your payment with a payment voucher from Form 1040-ES. • Paying electronically using the Electronic Federal Tax Payment System.

To use this system, you must first register with the IRS and wait up to 10 days to get a 4-digit PIN to finish your registration.

• The IRS accepts credit card payment over the phone and online. See the IRS website or IRS Publication 505 for details. Note that a convenience fee is applied. TLW Michelle (Shelly) Eno is Tax & Business Services Department Manager with Wegner LLP, CPAs & Consultants with offices in Madison, Baraboo, Janesville and Pewaukee. This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Michelle at 608-442-1951 or michelle. eno@wegnercpas.com www.tlw.org

Proud member of the Tavern League of Wisconsin

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www.tlw.org

2012 January/February On Premise

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HELPING OUR KIDS AND YOUR BUSINESS IS EASY. Maybe that’s because doing the Smoke Check – checking IDs every time you sell tobacco products – is easy. When your employees verify every customer’s age when selling tobacco products, they’re not only making a difference in the lives of Wisconsin’s kids, they’re also saving your business from expensive license suspensions and fines. It’s a win-win. Train your employees for free at SmokeCheck.org.

Thank you for doing the Smoke Check.

SmokeCheck.org

www.tlw.org

Sponsored by the Wisconsin Tobacco Prevention and Control Program, part of the Wisconsin Department of Health Services.

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Affiliate Members TLW AFFILIATE MEMBERS as of AUGUST 18, 2015 AcclaimPOS Solutions Inc.

County Wide Extinguisher Inc.

Hot Dog Daddy

Patron Spirits Company

Accord Business Services, Card Connect International

D & D Amusement Games LLC

HSC Business Brokers

Pehler Distributing Inc.

Dean’s Satellite & Security

Ideal Ad & Sportswear

Pepsi Beverages Company

Delafield Brew Haus

Indianhead Foodservice Dist. Inc.

Plunkett’s Pest Control

Ackley Novelty Inc. Affiliated Investment Group Allied Games Inc. Allied Insurance Centers Inc. America’s Pub Quiz American Entertainment Services Inc.

DeVere Company Inc. Dierks Waukesha Dining Publications LLC DISCUS Disher Insurance Services

Johnson Brothers Beverage Johnson Dist. Inc. Just in Time Refrigeration LLC Karen’s Koasters LLC

Portesi Italian Foods Inc. POS Partners Precision Pours Inc. Racine Amusement Inc. Rally Bus

American Income Life

Edge One Inc.

Kavanaughs Restaurant Supplies

American Welding & Gas

El Cortez Hotel & Casino

Kessenich’s Ltd.

Red’s Novelty LTD.

Amusement Devices Inc.

Elite Amusements

KevCorp International

Reinhart Food Service LLC

B & K Bar & Restaurant Supplies

Emil’s Pizza Inc.

KLB Insurance ServicesIllinois Casualty

Retail Control Solutions

B-M Music & Games

Kobussen Trailways

Rock Cheese Company

Badger Hood, Fire & Summit

Engels Commercial Appliance Inc.

Lamers Bus Lines

Engineered Security Solutions

RocketDSD.com

Baraboo Sysco Food Services

Lebby’s Frozen Pizza

Fabiano Brothers

S & S Distributing Inc.

BarsGuru Enterprises LLC

Lee Beverage of Wisconsin LLC

Flanigan Distributing

Sam’s Amusement Co.

Batzner Pest Control

Legacy Advisor Network

Fleming’s Fire I

Sam’s Club

Bay Towel/Linen Rental

Flipside Coin Machines Inc.

Sanimax USA LLC

Bayland Insurance

LJP Insurance Agency/ Rural Mutual

Benedict Refrigeration Service Inc.

Focus on Energy Small Business Program

M & R Amusements & Vending LLC

Schmidt Novelty

Benefit Companies Inc.

Food Concepts Inc.

Magnuson Industries Inc.

Service Specialists

Best Bargains

Foremost Business Systems

Mass Appeal Specialties Inc.

Bevinco

Freistadt Alte Kameraden Band

Meyer Brothers LLC

Special Olympics Wisconsin Inc.

Friebert, Finerty & St. John, S.C.

Midstate Amusement Games

Bi-State Point of Sale Solutions

Energy Distributing

Mid Wisconsin Beverage

Ransom’s Satellite & AV

Riverside Foods Inc.

Saratoga Liquor Co. Inc.

Stansfield Vending Inc. Star Connection/LodgeVision Stevens Point Brewery

Big Game Sports Cards/ Sterling Graphics

Game Management Corp.

Midwest Amusements

Games Are Us Inc.

Bill’s Distributing LTD.

Midwest Coin Concepts of WI

GameTimeUpdates

Blondie Enterprises

Midwest Hospitality Solutions

General Beer - Northeast Inc.

Blue Honey Bio-Fuels Inc.

Mike Lindy Amusements Inc.

General Beverage Sales Co.

Bluegrass LED Lighting

Milwaukee Brewers

Glavinsured Agency Inc.

BMI (Broadcast Music Inc.)

Milwaukee Pedal Tavern LLC

Great Lakes Amusements

Bob Schuchardt Insurance

Mitchell Novelty Co.

Great Lakes Beverage

Boelter Companies

Great Lakes Distillery

Modern Cash Register Systems

Brat Stop Products LLC

Great Northern Amusements

Modern Specialty Company

Unifirst

Bromak Sales Inc.

Guardian Pest Solutions Inc.

Murphy Desmond S.C.

Capital Brewery

Gunderson Linen

National Chemicals Inc.

U.S. Bank Payment Solutions/Elavon

CardConnect International

Hansen Foods LLC

Nei-Turner Media Group Inc.

Cash Depot

New Glarus Brewing Co.

Central Ceiling Systems Inc.

Health Markets Insurance Agency

Chambers Travel

Heartland Payment Systems

Northern Lakes Amusement

Coffee Express Inc.

Hiawatha Chef, Bar and Janitorial Supply

Northwest Coin Machine Co.

Complete Office of Wisconsin Cornerstone Processing Solutions Inc. Corporate Casuals & Promotional Products

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Holiday Wholesale Inc. Horizon Foodservice Equipment

September/October 2015

NHS Food Service

Superior Beverages LLC Superior Vending Think Ink & Design Ticket King Inc. Tim-Todd Services Inc. Tito’s Handmade Vodka Tri-Mart Corporation Tricky Dick & Joyce Specialty

Vern’s Cheese Inc. Vital Tokens Wausau Coin Machines Inc. WI Hospitality Insured Wine Institute

On Mobile

Wisconsin Environmental Services

Paradise Printing Company

Wisconsin Souvenir Milkcaps

Park Ridge Distributing Inc.

Wisconsin Tavern

www.tlw.org

Ask the Bartender In this column, we answer some of the most often asked questions by Tavern League members. Please feel free to submit your questions for consideration to Chris Marsicano, c.marsicano@yahoo.com.

Q: IF I RUN OUT OF A LIQUOR PRODUCT AM I ALLOWED TO BUY A FEW BOTTLES FROM THE LIQUOR STORE TO TIDE ME OVER UNTIL MY NEXT ORDER? No. According to Chapter 125, you must buy all product from a licensed wholesaler. No exceptions. You must keep on premise all invoices for your liquor and beer purchases during the last two years, and they must be available for inspection at any time by Department of Revenue Agents.

Q: I HAVE HEARD THAT THERE IS A NEW CREDIT CARD LAW GOING INTO EFFECT AS OF OCTOBER 1, 2015. DO I HAVE TO BUY A NEW MACHINE TO COMPLY WITH THE NEW TECHNOLOGY? You do not have to get the new equipment to comply with the new credit card chip technology. However, starting October 1, if cards are swiped on old equipment instead of read on the new machines, you will not be protected by your card processor and you will be liable for any fraudulent purchases. It is in your best interest to get the new equipment to protect yourself.

From your favorite appetizer to something to hold your drink, you’re bound to find what you need.

Q: I HAVE AN EMPLOYEE THAT DOES NOT WORK WELL WITH OTHERS AND IS CAUSING INTERNAL PROBLEMS AT MY BUSINESS. CAN I GET IN TROUBLE FOR LETTING AN EMPLOYEE GO FOR NO REASON? No, you do not have to give a reason for terminating an employee, because Wisconsin is an at-will work state. Termination, however, cannot occur for any type of discrimination (age, gender, creed, ethnicity, sexual orientation, etc.) TLW

For All your Point-oF-sAle needs

Basic registers to touch screen terminals SaleS • Service • SupplieS • rentalS

Modern Cash Register Systems Krebs Business Machines Inc. Neenah • 920.749.8007 Stevens Point • 800.249.7100 www.ModernCashRegister.com www.KrebsBusinessMachines.com www.tlw.org

Cash Register Service Co. Inc. Milwaukee • 414.447.6200 jcluckow@crsmilwaukee.com

SYSCO BARABOO LLC 910 South Boulevard Baraboo, WI 53913

1-800-733-8217 september/october 2015

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New Members TLW New Members June 20, 2015 to August 20, 2015 State Only

Jefferson County Jansen’s Connie Jansen Fort Atkinson

Glory B’s Corner Saloon Jeffrey Schley Bruce Flambeau Lodge & Campground Luke & April Bower Ladysmith

Ducks Crossing LLC David Robu Jefferson

District 1

Gasthaus John Ashworth Watertown

Kenosha City Ruffolo’s Special Pizza 2 Nunzio Covelli Kenosha

Madison/Dane County Mid Town Pub Joel Egan Middleton

Kenosha County Herner’s Hideaway Bar & Grill Tammy & Steven Herner Genoa City

Waukesha County Thirsty Bird Saloon Todd Schaefgen Oconomowoc

Racine County Tammy’s Town Tap Dan Peterson Franksville

District 2 Columbia County Sunset Harbor Bar and Grill Ken Niesen Lodi Dodge County The Great Spot Bar & Grill Rick & Karla Stibb Juneau The Grove Bar & Grille Anthony Dentice Tiffany Zebraksy Juneau

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Waukesha Eagles Club Timothy Cooney Waukesha

District 3 Dells/Delton Area The Port Restaurant & Lounge Jim Harper Lake Delton

Juneau County Mac’s Stumble Out Pub LLC Amy MacMiller Lyndon Station

Marathon County BB Jacks Frank & Pam Stimac Wausau

The Way Station Steve & Tracy West Mauston

M & R Station LLC Mary & Rick Gordon Wausau

Kelly’s Bar & Grill Raquel Kaiser & Kelly Deasy New Lisbon

Portage County The Beat Louis Patrizi Stevens Point

La Crosse City/ County Timmer’s 10 Mile Pub Steph Timm La Crosse T-Jo’s Pizza Bill Peden La Crosse Monroe County VFW Post #2112 Rick Coffin Sparta

District 4 Sheboygan County Pier 17 Wendy L. Vera Sheboygan

Grant/Iowa County Southwest Wisconsin Sportsmen’s Club SWSC Potosi

Winnebago County 13 Main Enterprises RCK LLC Kari Hinske Menasha

Duffy Slade’s Brooke Dobbs Richland Center

District 5

Porky’s Pub Lori Phelan Ridgeway

September/October 2015

Green Lake Area Walker’s Bar & Grill Cindy & Tom Trapp Ripon

Shawano County Billy’s William Griesbach Shawano Lunds Corner Aaron Elertson Shawano Waupaca County Ted’s Grandview Ted’s Fremont Tipsy Steer Rusty Grimm Iola VFW Post 2732 Robert Sager New London Waupaca County Fair Kay Hillskotter Weyauwega Waushara County Johnny B’s LLC John Bretzel Coloma

District 6 Brown County Kittners 129 South Washington LLC Green Bay Cocktales David Kubiak Pulaski Forest County Beach’s Steaks & Spirits Brian Beach Crandon Saggio’s Pickerel Point Resort Joseph P. Saggio Pickerel Marinette County Corner Grille LLC Dennis J. Bergeson Marinette Wortner’s Sports Pub Ryan Wortner Marinette Outagamie County Diggers Bar & Grill Jo & Amy Vermiglio Hortonville

District 7 Barron County B & B Bar & Grill Steve Knudson Chetek Chippewa County Bridgewater Restaurant & Pub/ Avalon Rick Hunt Chippewa Falls

www.tlw.org

Affiliate Member of the Tavern League of Wi

New Members

Ed 120 Packerland Drive Green Bay, WI 54303

920-490-6069

Eau Claire City/ County Hallie Bar & Grille Bruce Jenson Chippewa Falls Jackson County T & E Levis Lodge Emily Abley Osseo Weasel’s Bar & Grill Sherry Erickson Pittsville Pierce County River Run Tavern Roy & Barb Werner Bay City Common Man Brewing Inc. Russell Korpela Ellsworth Red Barn Bar and Grill LLC Randy & Gretchen Thom Spring Valley St. Croix County Rustlers Bar & Grill Mark Koester Hammond Trempealeau/ Buffalo County Blair Haus Sports Bar & Grill LLC Jeremy Tranberg Blair Island’s Edge Annette M. Roberts Mondovi

www.tlw.org

District 8

District 9

Ashland/ Bayfield County O’Bryon’s Village Inn Cheryl O’Bryon Cornucopia

Milwaukee County Hospitality McGillycuddy’s Bar & Grill Andrew C. Deuster Milwaukee

Pat’s Place Marc or Rory Arens Grand View

Ugly’s Bar & Grill Rob Settecuse Milwaukee

Lakeland Area The Shores Linda Choinski Lake Tomahawk Oneida County Billy & Mickey’s Birchwood Lodge Billy Heath & Mickey Buell Rhinelander Lake George Hideaway Barry Bozile Rhinelander

Slurp-N-Burp Fun Bar Kimberly Mathy West Allis

RESPONSIBLE, REPUTABLE, RELIABLE

24 hour Emergency Service We repair, maintain & install ALL commercial equipment.

Huge Parts & Inventory Department servicing ALL major brands of commercial appliances.

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC & more NOW OPEN: Additional location for Bar & Restaurant Supply at 1930 Bart Starr Dr. Green Bay, WI 54304 920-490-2130 Established business for 25 YEARS! (Since 1986)

www.engelsinc.com www.tlw.org

Price County The Finlander Gail Jarvensivu Prentice Sawyer County Flambeau Forest Inn LLC Antoinette L. Slack Winter Superior/Douglas County Tavern 105 Shelly Nelson Superior Taylor County Filling Station Cafe & Bar Jenna Strebig Medford

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2

TLW Joins the Boys of Summer at Miller Park!

Tavern League of Wisconsin members enjoy a day of Milwaukee Brewers baseball

Photos by Holly leitner

It’s not Milwaukee Brewers baseball without the traditional tailgate party preceding each game, and on Saturday, June 27 the Tavern League of Wisconsin threw a bash for over 200 of its members at Miller Park. In its 12th year, the annual event benefits the Tavern Industry Political Action Committee (TIPAC) and this year’s party was held on a day without a cloud in the sky. Partygoers enjoyed traditional tailgate fare including brats and cold beer and danced to the sounds of Nostalgia Drive. A special appearance by the Klement’s Racing Sausages provided the chance for fun photos.

The Brewers and the Minnesota Twins took the field for a 1:10 p.m. start, and the ceremonial first pitch was thrown out by Waukesha County Tavern League Treasurer Shawn Finn of Finn’s Bar & Grill in Wales.

The TLW awarded Finn with this honor due to his years of support for this event, which is attended by a huge contingency of his customers and friends.

Although the Brewers scored just 2 runs on 7 hits and lost to the Twins 5-2, those in attendance had a great time.

Special thanks to the Milwaukee County Hospitality Association, MillerCoors and Brat Stop Brats. If you missed the fun this year, watch for information in spring 2016 for next summer’s event. TLW

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www.tlw.org

Local League updates Shopping Spree for Head Start The money raised from a scavenger hunt party hosted by Kenosha County Tavern League was used to assist the Westosha Head Start program. Jen Collison of Local Folks in Burlington and Kenosha County Tavern League president; Judy Sobotka of The Bassett Hound in Bassett and membership chair; plus Ann Beam of Squared Pizza in Twin Lakes and Head Start coordinator spent $1,050 purchasing shoes, clothes, backpacks and school supplies. The remainder of the money raised during the scavenger hunt will be used for field trips, classroom supplies, playground equipment and other services for Head Start.

What I did on my summer vacation This year the Kenosha County Tavern League visited Monroe on their annual summer trip. A group of 18 tavern league members toured the Minhas Brewery on July 20.

Want to See Your Local League Featured in On Premise?

Send your photos and a brief description to: Pete Madland, petem@tlw.org • Chris Marsicano, c.marsicano@yahoo.com • Barb Howell, bhowell@ntmediagroup.com www.tlw.org

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Straight up Recipes FRANGELICO & COLA 1 1/4 oz. Frangelico Top with Cola Serve in a tall glass packed with ice.

Garnish with a lime slice.

NUTTY LEMON MARTINI 1 oz.

1 1/2 oz.

Frangelico Vodka

Splash of lemonade, club soda to taste. Shake and serve on the rocks or straight up.

TUSCAN MULE

FRANGELICO LIQUEUR

T

he unique flavor of Tonda Gentile hazelnuts, grown in the hilly, Langhe area in the Piedmont region of northern Italy, is the secret to Frangelico Liqueur. Although hazelnuts are typically known for their bitter taste, this particular variety is like no other. Its skin sheds easily making it perfect for toasting without creating a bitter taste. That’s why they are so sought after by confectioneries all over the world and are used to make the distillate for Frangelico.

Tonda Gentile hazelnuts once toasted and distilled with alcohol are paired with extract and distillates from cocoa seeds, vanilla berries and other flavoring preparations to create the Frangelico concentrate. The concentrate is blended with pure alcohol, water and sugar to achieve the required bottling strength. Once the correct strength is achieved, it is stored in vats for six to eight weeks to allow the blend to marry together and mellow.

More than 300 years ago, Christian monks living in northern Italy, honed their skills in the art of distilling, using wild hazelnuts and other ingredients to create liquor recipes that bear a similar resemblance to the one used to create Frangelico today. The liqueur’s name is an abbreviation of Fra’ Angelico, a hermit monk believed to have inhabited the Piedmont hills during the 18th century.

1 1/4 oz. Frangelico Top ginger ale or Ginger beer Build over ice in a tall glass. Garnish with an orange slice.

CLEOPATRA COCKTAIL 1 1/4 oz.

1 oz.

Frangelico Almond milk A hint of chilli pepper

Shake and serve up in a glass and garnish with a fresh chili pepper.

NUTS & BERRIES MARTINI 1 oz.

Frangelico 1 1/2 oz. Raspberry Vodka Mix ingredients in a shaker with ice.

Strain into a glass.

HAZELNUT COFFEE 1 1/4 oz. Frangelico 1 cup Coffee Top whipped cream Stir Frangelico into your favorite hot coffee. Garnish with whipped cream and chocolate flakes.

Frangelico is a clear, pale gold liqueur that has a hazelnut aroma with a rich texture that combines a smooth hazelnut flavor with hints of vanilla and dark chocolate. Frangelico is well suited for drinking straight, on ice, or as a complement to coffee, but it easily mixes with sodas, orange juice and other spirits for delicious cocktails your customers will request again and again. Cheers! TLW 48

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Upcoming Conventions & Trade Shows Dates & Locations Spring 2016 Conference & Trade Show April 4-7, 2016 • Plaza Hotel & Suites & Conference Center 1202 W. Clairemont Ave., Eau Claire (715) 834-7308 Fall 2016 Convention & Trade Show October 10-13, 2016 • Kalahari Resort 1305 Kalahari Dr., Wisconsin Dells (608) 254-5466 Spring 2017 Conference & Trade Show April 3-6, 2017 • Radisson Hotel & La Crosse Center 200 Harborview Plaza, La Crosse, WI 54601 (608) 793-5004

54303 ., GREEN BAY, WI 2247 ULLMER CT sales@massappealinc.com

1-800-345-5432 NAT’L

EMBROIDERY & IN-HOUSE CUSTOM SCREEN PRINTING Thousands of Advertising Items to Help Promote Your Business!!

Your Logo IS Our Business HBT100 HOODED THERMAL SHIRT

SOLD IN ASSORTED COLORS MAROON, GREY, NAVY, BLACK, LT GREY LT. BLUE SIZES: M-2X

12 24 48 72 144 $14.98 13.85 13.48 13.10 12.35

$3.00 more for 2X. 12 piece minimum.

Includes one color, one location imprint

2TNAFP

Ladies Pullover Hooded Sweatshirt SIZES: S-3XL COLORS: Black/Neon Blue, Black/Neon Orange Black/Neon Pink, Black/Neon Lime 12 24 48 72 144 $19.95 19.70 19.20 18.95 18.45

Fall 2017 Convention & Trade Show October 2-5, 2017 • Radisson Paper Valley Hotel 333 W. College Ave., Appleton, WI 54911 (920) 733-8000 For more information please call the Tavern League of Wisconsin at 800-445-9221

FALL BACK!

FULL ZIP SWEATS ALSO AVAILABLE FOR $1.00 MORE $3.00 more for 2X & 3X. 12 piece minimum.

Includes one color, one location Imprint

940PM

LADIES PINK CAMO LS V-NECK TOP SIZES: M-2XL THIS ITEM SOLD AS PREPAK (2 M, 5 L, 3 XL, 2 2XL)

12 24 48 72 144 $14.98 13.85 13.48 13.10 12.35

12 piece minimum. Includes one color one location Imprint

2922 2922 2922 CAMO 2922 CAMO TRIM TRIM HOODIE - CAMO TRIM CAMO TRIM HOODIE HOODIE NEON PINK/ HOODIE BLACK/CAMO CAMO MAROON/CAMO ROYAL/CAMO 80/20 COTTON/POLY SWEATSHIRT

80/20 COTTON/POLY SWEATSHIRT

80/20 COTTON/POLY SWEATSHIRT

80/20 COTTON/POLY SWEATSHIRT

ALSO AVAILABLE IN OLIVE, ROSE AND LT. PINK W/CAMO TRIM THIS ITEM SOLD AS A PREPAK (1 M, 3 L, 4 XL, 3 2XL, 1 3XL)

Remember to Set Your Clocks Back!

Daylight savings time ends on the first Sunday in November, so remember to set your clock BACK an hour at 2:00 a.m. on Sunday November, 1.

Section 175.095(2), Wis. Stats., states that daylight saving time begins at 2:00 a.m. the second Sunday in March and ends at 2:00 a.m. the first Sunday in November.

As such, clocks are set ahead one hour at 2:00 a.m. the second Sunday in March.

Thus taverns would close at 3:30 a.m. daylight saving time on this date.

On the first Sunday in November, the clocks are set back an hour at 2:00 a.m.; bars gain an extra hour and must close at 2:30 a.m. regular Central Standard Time. www.tlw.org

12 24 48 72 $27.95 27.70 27.45 26.95

144 26.70

12 piece minimum. Includes one color one location Imprint

BK83 MEN’S BLACK HOCKEY HOODIE

80/20 COTTON/POLY 9OZ THIS ITEM SOLD AS PREPAK (1 S, 3 M, 4 L, 2 XL, 1 2XL, 1 3XL)

12 24 48 72 144 $19.98 18.48 17.48 16.48 15.98 12 piece minimum. Includes one color one location Imprint

CHECK OUT OUR WEBSITE www.massappealinc.com september/october 2015

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Advertiser Index Affiliated Investment Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Anheuser-Busch Inc. www.anheuser-busch.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 B & K Bar Supplies www.bandkbarsupplies.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Disher Insurance www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Edge One www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Emil’s Pizza www.emilspizza.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Engels Commercial Appliance www.engelsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Great Lakes Distillery www.greatlakesdistillery.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Illinois Casualty Company www.ilcasco.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Jim’s Specialties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Kessenichs LTD. www.kessenichs.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Kobussen Trailway/Buses LTD. www.kobussen.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Lamers Bus Lines Inc. www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Promotional Products

1000’s of items for your advertising Pens • Calendars • aPParel • Bar Tokens

Many American Made Products Newton Mfg. Rep. - Jim Flynn Janesville 608-758-3470 or Cell 608-201-2055 Email: jimsspecialties@yahoo.com Website: www.newtonmfg.com/jimflynn

Wisconsin Souvenir Milkcap

Pulltab ProMotionS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 414-217-1731 wbohrer@wi.rr.com www.wimilkcaps.com

Magnuson Industries Inc. www.posi-pour.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Mass Appeal Inc. www.massappeal.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 MillerCoors www.millercoors.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Modern Cash Register Systems www.moderncashregister.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Motion Technology Inc. www.mtiproducts.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Philly’s Premium Beverages www.phillysbeverages.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Advertise in

On Premise the official publication of the Tavern League of Wisconsin

Precision Pour www.precisionpours.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Smoke Check www.smokecheck.org . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Society Insurance www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Contact:

Louise Andraski, Account Executive

Sysco Foods www.sysco.com/baraboo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 WAMO www.wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Wisconsin Souvenir Milk www.milkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16, 50 Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Yahara Bay Distillery www.yaharabay.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

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louisea@merr.com Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP www.tlw.org

LEAP ON.

#ITSMILLERTIME

OFFICIAL BEER SPONSOR OF THE GREEN BAY PACKERS ©2015 MILLER BREWING CO., MILWAUKEE, WI