On Premise September/October 2014

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

September/October 2014 tlw.org

79th Annual

Fall Convention

Ride the Wave

with the TLW

Also in this issue: Giving Back TLW members make public service a priority

Delivering Top-Shelf Customer Service How you handle complaints can make or break your business

SafeRide Poster Contest Unveiled

The Official Publication of the Tavern League of Wisconsin September/october 2014 Volume 32, No. 5

FEATURES

SELFLESS SERVICE. . . . . . . . . 14 Tavern League Members Are Primed for Public Service

THE CURE FOR COMPLAINts . . . . . . . . . . . . . . 28 How to Develop Top-Shelf Service

TAILGATE RECAP. . . . . . . . . . . 48 A Fun, Photo Essay of the Party at Miller Park

FALL CONVENTION

79th ANNUAL FALL CONVENTION. . . . . . . . . 19

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The Kalahari Resort, Wisconsin Dells October 20-23, 2014 • Schedule of Events • Seminars & Keynote • Registration Form & Hotel Information • Entertainment & Host Leagues • Exhibitor Information • Auction Form • Member of the Year Nomination Form

LEAGUE SPOTLIGHTS LEAGUE PROFILE. . . . . . . . . . . . . . . . . 32 Jefferson County

BUSINESS SPOTLIGHT. . . . . . . . . . . . 33 Turner Hall, Watertown

28

CHARITY SPOTLIGHT. . . . . . . . . . . . . 34 Head Start

Departments President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounting Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Affiliate Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ask the TLW: On-Premise Licensee FAQs. . . . . . . . . . . .

Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

38 40 42 44 47 49 50

Socialize with us:

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President’s Perspective ON THE ROAD WITH MY TLW APP

I

hope everyone had a chance to get out and enjoy the wonderful summer we had. I got an opportunity while traveling for business, attending TLW functions as well as getting away with family and friends.

While traveling, I try to make it a priority to stop at a minimum of one or two Tavern League member establishments. Prior to hitting the road, my first step is to check out the TLW App. If you don’t already have it, get it. It is free from the App Store or Google Play. It is a great tool to help you pinpoint member establishments as you travel through the state.

Earlier this summer, I was on my way to Superior for a monthly league meeting and thought I’d make some stops along the way. After getting a few miles under my belt, I decided to make my first stop in the town of Thorp. I looked at the TLW App to see who I knew in Thorp. There it was, the Sun Up Saloon. After checking out the App’s map, I made my way down the main drag, parked and went inside. I ordered a cocktail and soon spotted Rick Truckey and his wife, Jamie. I bought a round and they introduced me to some of their regulars. Having met Rick and Jamie years before, this gave me a chance to get to know them on a more personal level.

I really had a great time, and after thanking them and saying goodbye, I pulled out my phone and looked up Two Acres Supper Club on the TLW App. I was on my way to a new destination: Bloomer and the chance to see Rob Summerfield.

When I arrived, I went inside and had a drink. As Rob and I talked, I was watching him work and it occurred to me he was doing everything: bartending, waiting tables and cooking! I asked him “Are you doing everything?” He told me it was a little slow so he sent his staff home early. I ate at the bar and talked about a place to stay in the area. While finishing my drink, Rob said we would meet at a place close to where I was staying, but first he had to finish cleaning. This guy was hustling. While I was still there he swept the floors, did the dishes and made sure the place was ready to open the next day. I quickly remembered how I used to do the same thing 25 years ago, and just how much time members put into their businesses.

Back on my route to Superior, I used the TLW App to find Village Lanes where the league meeting was to be held. Upon arriving, I met with the leadership of the Superior/Douglas Tavern League: Dan, Brad and Keith. Keith conducted a very efficient meeting, to the point and informative. We talked for a while and I made my way back home.

Just recently, I had a chance to go on a road trip with a few of my friends. With my TLW App in hand, we took a four hour trip and visited several establishments. Within the first 20 minutes, we stopped at the Tundra Tiki in Black Creek. It was a great stop, especially since they’re new members and we were able to meet the owner and a few of his customers. We then headed north to the big town of Cecil.

My TLW App told me the Fill’N Station was a member, so we stopped. I remembered then I had been there a year earlier for Shawano County’s meet and greet — how time flies.

As we left Cecil for other destinations, my friends were giving me grief about all of the bars I know and their locations. I couldn’t take full credit so I told them about the TLW App. We continued on Highway 55 when one of my friends said, “Two bars - I see neon lights, let’s stop.” I looked at my TLW App and suggested the Wolf Pass. My friend was adamant about stopping at the first place and mentioned all of the cars there. I told him the Wolf Pass is a Tavern League Member and we support those who support us! Within 20 minutes the bar began filling up. We met one of the owners, had a great time and they appreciated us stopping in.

I guess when you live and breathe the TLW — it just becomes a part of you. Most of you know the feeling. When given the choice between a member and a non-member establishment, I always pick the TLW–member business. I don’t have a problem going to a non-member establishment with hopes of signing them up, but I love going in and meeting our members and their employees. It’s fun to talk with them and to find out how their businesses are doing and what is working and what is not.

On my next adventure, I’ll meet a few more of our members at their establishments. I’ll go wherever my TLW App takes me – who knows, one day, I might be walking through your door!

TLW President Terry J Harvath

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Corporate Sponsors SUPPORT THOSE WHO SUPPORT THOSE WHO

Support Those Who Support Our Association

SUPPORT OUR ASSOCIATION SUPPORT OUR ASSOCIATION

Platinum PLATINUMSponsors SPONSORS PLATINUM SPONSORS

2012 MEMBERSHIP DIRECTORY

Gold Sponsors

GOLD SPONSORS GOLD SPONSORS

Anheuser-Busch Anheuser-Busch

TA V E R N L E A G U E O F W I S C O N S I N

Silver Sponsors SILVER SPONSORS SILVER SPONSORS

Bronze Sponsors BRONZE SPONSORS BRONZE SPONSORS

Wisconsin Amusement & Music Operators, Inc.

Wisconsin Amusement & Wisconsin Amusement & Inc. Music Operators, Music Operators, Make sure to thank these groups for their support, and encourage others not onInc. the list to participate. Any business interested in joining should call the (608-270-8591) for our brochure that lists benefits ofothers the different Remember “Support those interested who support MakeTLW sureoffice and thank these groups for their support, andthe encourage not on categories. the list to participate.

Any business in us.” joining should call

Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate.

Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org september/october 2014us.”On Premise 5 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support n

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BI-STATE Point of Sale Solutions is proudBarb to beHowell, an Nei-Turner Media Group, Inc. Cornerstone Processing Solutions Inc. is a registered MSP/ISOMember of: Deutsche AG, Affiliate of Bank the Tavern League of Wisconsin Art Director

New York ©2014 All Rights Reserved

Kayla Collins, Nei-Turner Media Group, Inc.

Graphic Design Jerriann Mullen, Nei-Turner Media Group, Inc.

Advertising Sales Editorial Features 2012

Louise Andraski, Nei-Turner Media Group, Inc. louisea@merr.com

120 Packerland Drive Green Bay, WI 54303

920-490-6069

January/February

Advertising coordinator

Julie Schiller, Nei-Turner Media Group,Directory Inc. 2012 TLW Membership ads@ntmediagroup.com

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Contributing Writers

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March/April

John Bodnovich, Jen Bradley, Michelle Eno, Terry Harvath, Barb Howell, Pete Madland, Scott Stenger, Amanda Wegner

Spring Conference Issue Printed

By Outdoor Income Generating RR Donnelley

Long Prairie, Minnesota

May/June

On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of WisconMay is Tavern Month sin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

July/August

On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva Pre-Convention St., P.O. Box 1080, Wil- Issue liams Bay, WI 53191. Gary Nei, Chairman; William Service with a Smile Turner, President; Barbara Krause, Publisher.

Identifying Profit Leaks

Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, louisea@merr.com.

Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.Issue Fall Convention Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices.

Promotional Ideas

September/October

November/December

©2014 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

Front Rail SafeRide Poster Contest Promises $5,000 First Prize

By Pete Madland, TLW Executive Director

T

he Tavern League of Wisconsin’s SafeRide Program is something all members should be very proud of. Getting people home safely and making Wisconsin roads safer is a worthwhile goal we can all agree on. Ridership has grown every year since the program’s inception and the number of leagues participating is at an all-time high.

We still have a problem. Not enough people know about the program. Too often I walk into member establishments and ask the bartender if they participate in the SafeRide program. Too often I get a blank stare. If bartenders don’t know about the program the odds of customers knowing are far less.

To help put an end to this dilemma, the TLW is promoting a Tavern League of Wisconsin SafeRide Poster Contest. The first place prize is $5,000! All entries are due by December 31 with the winner being selected at our Spring Conference in Lake Geneva. Once the winner is chosen, the poster will be made available statewide. This will give a consistent look throughout the state, while creating an awareness of the program.

So get the word out and let’s start the entries rolling in. Anyone can enter. SafeRide is a program we can be proud of, let’s promote it! TLW

Tavern League of Wisconsin SafeRide Poster Contest The Tavern League of Wisconsin is promoting its lifesaving and award-winning SafeRide Program by sponsoring a statewide poster contest. Anyone may enter. Posters will be judged based on originality, messaging and eye appeal. The entries will be narrowed to 20 finalists whom will each receive $200.00. The winner of the contest will be selected at the TLW’s 2015 spring conference in Lake Geneva and will receive a cash prize of $5,000.00. The winning poster will be made available statewide to all participating members.

Working in conjunction with the Department of Transportation, the Tavern League of Wisconsin administers the SafeRide Program.

The program provides a free ride home from participating member establishments for patrons who may feel impaired. In 2013 alone, SafeRide provided over 75,000 free rides from member establishments. It is a program that prevents accidents and saves lives and helps keep Wisconsin roads safe.

Entries are limited to one submission per person. The entry form is below and the rules for the contest are on the facing page. All poster entries must be accompanied by a completed entry form.

Entry Form

I the undersigned agree to the terms set forward by the TLW contained in the “Official Rules” and relinquish all rights and ownership to the material submitted.

Name Address City

State

Zip Code

Telephone #

E-mail

Sponsoring TLW Member Establishment

League

Sponsor Name (Printed)

Date

Sponsor Signature Entrant Signature

Date

Name of Legal Guardian if under 18 Legal Guardian Signature if under 18 8

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www.tlw.org

Official Rules • All entries must include the Tavern League of Wisconsin (“TLW”) logo and the SafeRide logo, available for download on the TLW’s website, www.tlw.org. In addition, all posters should include the phrase “See your server for more information.” Size of entries must be 11” x 17” in portrait layout (11” wide by 17” long).

• No quotes or other plagiarized elements may be used for any text in the poster. You warrant that none of the material in the poster delivered by you to TLW, infringes or misappropriates any valid patents, copyrights, trademarks, trade secrets or other intellectual property rights of a third party. You represent that you have the right to submit the poster that you submit to the Tavern League of Wisconsin SafeRide Poster Contest (“Contest”).

• All entries must be submitted by mail or hand delivered to the TLW state office located at 2817 Fish Hatchery Road, Fitchburg, WI 53713-9221 no later than December 31, 2014. Envelope should be marked “Attention Poster Contest.”

• Posters will be judged on a subjective basis using factors including, but not limited to: originality, messaging and eye appeal. TLW shall determine winner eligibility in its sole and absolute discretion. All decisions made by judges are final.

• All entries submitted will become the irrevocable property of TLW, in perpetuity, and submitter relinquishes ownership and all image reproduction rights to the TLW. You hereby assign all rights to the work including copyrights.

• Entrants must have a TLW member in good standing sponsor their entry. A membership list for your area is available on the TLW website www.tlw.org or by downloading the TLW’s free App for the I-Phone or Android or is available at the TLW’s state office at 2817 Fish Hatchery Road, Fitchburg, WI 53713-9221.

• The Contest and TLW’s logo are provided “as is” without warranty of any kind, either express or implied. Entrants are provided with a limited, non-exclusive, non-transferable one-time license right to use the TLW logo on the poster for the Contest.

• 20 finalists will be chosen from the qualified entries and will be notified via U.S. Mail by February 1, 2015. Each of the 20 finalists will receive a $200.00 prize. The grand prize winner will be announced on Thursday, April 2, 2015 at the TLW’s spring conference at the Grand Geneva Resort in Lake Geneva.

• The winning entrants are responsible for all financial obligations for local, state and federal taxes and any applicable fees for any prizes awarded.

• The winning entrants agree to release TLW, its officers, directors and members from any and all claims, liabilities, and damages arising directly or indirectly out of the award and use of the prize.

• Rules are subject to change without notice. Contest is void where prohibited • By entering the Contest, entrants agree to indemnify, defend and hold harmless TLW, its respective agents and/or assigns, from all third party liability for any injuries, loss, claim, action, demand or damage of any kind arising from or in connection with the Contest, including without limitation any third party claim for copyright infringement or a violation of an individual’s right to privacy and/or publicity right.

• You agree all disputes that cannot be resolved with TLW, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, before a court of competent jurisdiction in Dane County, Wisconsin, within six (6) months of the date the winner is announced for this Contest, applying the laws of the State of Wisconsin without regard for rules of conflicts of law. IN ANY SUCH DISPUTE, PARTICIPANT SHALL NOT BE ENTITLED TO ANY DIRECT DAMAGES IN EXCESS OF $100.00 NOR SHALL PARTICIPANT BE ENTITLED TO PUNITIVE, SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING WITHOUT LIMITATION ATTORNEYS’ FEES, OR ANY DAMAGES OTHER THAN PARTICIPANT’S ACTUAL OUT-OF-POCKET EXPENSES (IF ANY) ASSOCIATED WITH PARTICIPATION IN THE CONTEST. YOU HEREBY WAIVE ANY RIGHTS TO HAVE DAMAGES INCREASED. • TLW is not responsible for any incorrect or inaccurate information, caused by technical or human error that may occur in the processing of submissions to the Contest. TLW is not responsible for injury or damage to participant’s or to any other person’s computer related to or resulting from participating or downloading images or information in the Contest.

• If for any reason, the Contest is not capable of completion as planned, TLW reserves the right, at its sole discretion, to cancel, modify or suspend the Contest. www.tlw.org

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TAVERN LEAGUE’S SAFERIDE PROGRAM CONTINUES TO SET THE STANDARD IN THE U.S. T

he Tavern League of Wisconsin’s SafeRide program, established in 1985 in conjunction with the Wisconsin Department of Transportation, is the largest program of its type in the country. Found in over 60 counties in the state, the program has been nationally recognized by the National Conference of Mayors for its effort to reduce alcohol-related crashes and fatalities.

New statistics from the Department of Transportation show drunken driving deaths and injuries have dropped significantly in Wisconsin over the past decade. According to the Wisconsin Department of Transportation, alcohol-related crashes declined 45 percent since 2003, while fatalities have dropped 47 percent.

According to TLW Executive Director Pete Madland, the program’s status as the largest in the country is due to TLW members. “We are very proud of our members who volunteer their time to make the program a success.”

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Participation in the Tavern League of Wisconsin’s SafeRide program remains strong, according to TLW officials. In the past year, participating Tavern League member establishments provided 80,606 free rides home to customers throughout Wisconsin, creating safer roads for everyone. “It’s not a good idea to drive impaired. Our SafeRide program provides an alternative that is safe and it is free,” says TLW President Terry Harvath.

Customers in participating TLW-member establishments, who feel impaired and unable to drive, may simply alert bartenders, servers, or other staff to their needs for a ride and one will be provided free of charge. “It is a great program that is an effective means of reducing fatalities by getting impaired drivers off the road,” says Madland.

For more information on SafeRide, please visit, www.tlw.org and click on the SafeRide link. www.tlw.org

Tavern league of wisconsin survey 2013-2014 League/Group

No. of Riders

Cost of rides

Adams Ashland/Bayfield Barron Brown Burnett Chippewa Clark Columbia Dodge Door Eau Claire Elkhart Lake Fond du Lac Grant/Iowa Greater Northwoods Green Lake Area Jackson Jefferson Juneau Kenosha City Kenosha County Kewaunee La Crosse Lakeland Langlade Madison/Dane Manitowoc Marathon Marinette Marquette Milwaukee Monroe Oconto Oneida Oshkosh Outagamie Ozaukee Pepin Pierce Polk Portage Price Racine City Racine County Rock Sauk Sawyer (New) Shawano Sheboygan South Central St. Croix Superior/Douglas Tomahawk/Merrill Trempealeau/Buffalo Walworth Washburn Washington County Waukesha Waupaca County Waushara Wood

854 612 188 1060 650 1952 62 2400 806 1055 2559 0 300 1017 720 29 737 598 176 1413 716 5 6815 241 450 7563 3819 4190 2806 546 624 4853 64 4153 4299 2917 88 265 1031 735 787 98 2803 94 1022 1712 0 366 669 312 160 1039 2136 1948 712 590 240 223 113 259 1955

9,688.00 7,275.00 1,084.00 15,931.96 10,845.00 7,379.00 871.00 16,173.95 8,498.00 6,098.00 21,942.00 0.00 1,425.00 20,730.00 7,708.00 200.00 4,760.00 2,322.00 1,397.75 11,776.00 16,476.00 106.00 50,047.65 1,922.40 4,117.50 104,022.48 29,445.00 36,999.00 14,529.00 6,759.14 9,861.00 26,123.65 2,158.00 24,113.25 30,068.60 22,000.75 1,380.00 2,212.00 5,696.00 2,192.00 5,901.00 2,133.20 61,860.00 2,768.00 30,660.00 6,289.00 0.00 2,667.50 3,621.00 2,288.00 2,692.00 11,499.50 21,360.00 22,604.74 7,896.00 8,355.00 876.30 3,434.00 1,748.50 4,380.00 6,338.50

Totals

80,606

www.tlw.org

$755,706.92

average cost participation

11.34 11.89 5.77 15.03 16.68 3.78 14.05 6.74 10.54 5.78 8.57 0.00 4.75 20.38 10.71 6.90 6.46 3.88 7.94 8.33 23.01 21.20 7.34 7.98 9.15 13.75 7.71 8.83 5.18 12.38 15.80 5.38 33.72 5.81 6.99 7.54 15.68 8.35 5.52 2.98 7.50 21.77 22.07 29.45 30.00 3.67 0.00 7.29 5.41 7.33 16.83 11.07 10.00 11.60 11.09 14.16 3.65 15.40 15.47 16.91 3.24 9.38 avg

% of membership total cost

35 17 5 40 10 10 10 19 20 16 20 0 6 28 40 7 11 25 12 51 43 4 167 15 16 121 60 43 22 34 88 46 12 31 26 49 13 14 9 55 64 25 40 16 12 26 0 21 37 15 11 36 50 90 88 21 21 11 13 13 48

67% 25% 10% 30% 25% 8% 20% 50% 24% 27% 31% 0% 28% 19% 90% 20% 28% 30% 16% 48% 63% 11% 100% 35% 32% 58% 53% 40% 39% 75% 35% 71% 17% 50% 48% 34% 32% 67% 14% 100% 57% 53% 50% 31% 17% 31% 0% 38% 61% 37% 17% 49% 75% 90% 84% 54% 30% 8% 20% 35% 62%

19,823.32 7,775.00 2,320.00 20,881.96 11,445.00 8,084.54 1,121.00 19,555.95 12,092.00 10,059.00 25,414.00 0.00 1,585.60 26,633.32 11,208.00 520.30 6,601.48 4,220.63 1,675.75 17,762.29 16,796.00 156.00 57,219.65 2,822.40 4,317.50 110,133.53 39,292.00 56,388.10 15,862.40 9,321.01 17,005.31 36,125.00 6,110.00 28,523.01 32,684.57 38,574.40 1,720.00 7,270.00 7,196.00 2,388.00 9,813.00 2,133.20 79,212.00 2,768.00 32,935.00 6,449.60 0.00 2,837.50 6,721.38 2,288.00 5,335.39 18,336.35 26,360.00 25,403.64 10,308.00 17,994.93 1,104.30 4,374.00 3,048.50 4,557.60 7,728.91

1,908

46% avg

$968,393.32

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ABL Dispatch – The Latest Industry News From Washington

By ABL Executive Director John Bodnovich

MUSIC LICENSING FEES: ABL SUBMITS COMMENTS TO DOJ This summer, the Department of Justice (DOJ) began soliciting public comments regarding the Consent Decrees that have governed the enforcement of public performance rights since 1941. Performance rights organizations (PROs), which include ASCAP and BMI, requested that the agreements be reviewed due to changes in how consumers listen to music. The PROs are seeking to address their disagreement with streaming, Internet and radio companies that make music available to consumers. The PROs feel their members are not being compensated fairly for their work.

ABL took this opportunity to comment on music licensing fees, an issue that has a big impact on its on-premise members. ABL staff reached out to numerous on-premise affiliates and board members, who are familiar with music licensing issues and their many concerns with these fees.

Members raised a number of questions including legal issues; the appropriate-

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ness of PROs charging TV and radio stations a fee for broadcasting copyrighted content, and also charging licensees a fee for the public performance of that content in their bars; the seemingly arbitrary manner in which fees are set; and the aggressive techniques used by some ASCAP and BMI field agents.

coolers, closets and other places where customers are not intended to frequent, are considered part of the space for public performance. These locations, by their very nature as storage areas, are not part of the space for public performance, and thus it would make sense to reevaluate the standards of this measurement.

Based on the parameters of the DOJ request, ABL focused its comments on legal arguments as they relate to the Consent Decrees, especially when addressing the cost-prohibitive legal mechanism that licensees have to use to dispute music licensing fees. Here are excerpts from ABL’s comments:

Originally, the Consent Decrees called for disputes over fees between music licensees and ASCAP or BMI to be resolved by a “rate court” process where a reasonable fee would be determined by a judge in the U. S. District Court for the Southern District of New York. The Fairness in Music Licensing Act of 1998 attempted to make it easier for licensees to settle rate disputes with ASCAP and BMI by allowing them to initiate cases to a federal district court in the city of that jurisdiction’s U.S. Court of Appeals.

Another concern of beverage licensees is that the three largest PROs charge curiously similar rates despite having repertories that differ substantially in size. As artists sign-on to be represented, pass away or switch PRO affiliation, the number of copyright owners and copyrighted musical works each PRO represents fluctuates. One common sense solution would be to pro-rate licensing fees based on the percentage of copyrighted musical works or artists represented by each PRO at the time of the licensing agreement.

A questionably-defined criterion that is used for rate-setting, as prescribed by the Fairness in Music Licensing Act of 1998, defines “gross square feet” as “the entire interior space of that establishment, and any adjoining outdoor space used to serve patrons, whether on a seasonal basis or otherwise.” This means that locations in the establishment, including walk-in

While an improvement over the original arrangement, this remains an impractical remedy for most bar and tavern owners.

Disputing a $500 or even $1,000 fee discrepancy can involve significant legal and travel costs to a licensee, a fact that does not escape the PROs as they determine rates. The current arrangement may be a useful tool for large organizations with the financial wherewithal for legal counsel and associated costs, but it is a severely limited and cost prohibitive option for small business owners seeking legal relief, to the point that fees are almost never challenged through this mechanism.

A sensible alternative that would improve safeguards against abusive practices and unreasonable charges by PROs www.tlw.org

is local arbitration of music licensing fee disputes. An arbitration process that is balanced, independent and cost-neutral would fairly determine reasonable fees; provide a practical and usable remedy for music licensing rate disputes; and offer a more geographically accessible system for small business licensees.

NEW IGNITION INTERLOCK BILL INTRODUCED On July 3, Rep. Nita Lowey (D-NY), the ranking Democrat on the House Appropriations Committee, announced that she would be introducing a bill that would push states to require the use of ignition interlock devices for a minimum of six months for all convicted drunk driving offenders. States would face a reduction in federal transportation funding if they do not change their laws by October 1, 2014.

The bill, “Alisa’s Law of 2014” (H.R. 5025), is similar to the “Drunk Driving Repeat Offender Prevention Act of 2013” (H.R. 1665) and its Senate companion, S. 979. Neither of those bills has gained momentum since their

introduction last year, and Alisa’s Law does not currently have any co-sponsors.

ABL continues to work with members of Congress to encourage that they address drunk driving issues through comprehensive approaches, not one-sizefits-all mandates. ABL supports states that are implementing and enforcing policies that reflect the needs and concerns of their residents, making a real difference when it comes to fighting drunk driving. Congresswoman Lowey has been an advocate for stricter drunk driving laws for more than a decade. In 2000, Lowey successfully passed legislation requiring states to enact a maximum Blood Alcohol Content (BAC) level of .08 as a condition of receiving federal transportation assistance.

CONGRESS PASSES HIGHWAY TRUST FUND PATCH In a case of classic Congressional brinksmanship, the House and Senate waited until the last day before their annual August recess to address the insolvency of the Highway Trust Fund. The trust fund pro-

vides federal dollars for about 6,000 state highway and transit projects, and had a funding patch not passed, states would have lost 28 percent of their subsidies.

The House of Representatives and Senate passed a bill to extend funding of the Highway Trust Fund through May 2015, and then adjourned for their fiveweek break.

This legislation does not address the broader transportation reauthorization debate and the alcohol-related traffic safety language ABL has been focused on. In that debate, an emerging narrative from regulators and safety advocates contends that current highway safety incentive grants require overly-arduous requirements that many states do not meet. Because of this, money that has been set aside for safety programs is diverted to other transportation programs.

Regulators argue that the interpretation of requirements is overly narrow, and changes to state laws needed to qualify for grant funds are so drastic as to be unattainable. TLW

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Selfless Service

Tavern League Members are Primed for Public Service

By Amanda Wegner

W

hen it comes to giving back, members of the Tavern League of Wisconsin are shining stars.

Last year, members donated more than $15 million to support their communities, neighbors and friends. But across the state, some Tavern League of Wisconsin members are taking their public service to the next level by serving in elected positions, volunteer roles and other civic service.

“My five years as Tavern League President were most important in steering me toward deeper political involvement,” says Rep. Rob Swearingen, who owns Rhinelander’s Al-Gen Dinner Club and is just wrapping up his first term representing the 34th Assembly District. “There’s not a harder working group of people than the members of the Tavern League of Wisconsin, and there’s no organization that better prepares you for serving your community.”

“Tavern League does a great job of making you aware of what’s happening around you that can affect your business,” says Chris Marsicano, co-owner of The Village Supper Club on Delavan Lake. Marsicano serves his community as a supervisor for the Town of Delavan, Chairman of the Town Park and Tourism Committee and is active in many other organiza-

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tions in Delavan and Walworth County. “It really makes you look around, gives you exposure to politics, and encourages you to speak up to make things better for your business and your community.”

Tavern League’s community-minded nature, combined with its desire to level the playing field for small businesses, closely parallels key components needed to succeed in a public office or in a volunteer role. Here, eight members share the ups and downs of public service, how it benefits their business and community, and why staying involved in local matters is critical.

Chris Marsicano www.tlw.org

NOT AN EASY JOB

GOOD FOR BUSINESS

Without a doubt, serving in an elected or appointed role is a tough job and requires a different frame of mind than what’s needed to succeed in the hospitality industry.

“It’s not like the restaurant business,” says Jeffrey Karbash, Town of Richmond board member and Jeffrey Karbash owner of The Duck Inn located between Whitewater and Delavan. “In the restaurant business, it’s my job to please everyone who walks through my door. But quite often on the town board, you run into situations where one neighbor wants one thing and the other doesn’t … someone is going to leave upset. That’s the most challenging thing.”

“There’s a lot of truth to the statement that you can’t keep everyone happy,” says Bill Glembocki, who is a Town of Wheatland chairman and runs three businesses (Kenosha’s Brat Stop/Parkway Chateau and Brat Stop Too and Beach Bar in Twin Lakes) with his wife, Deb, and father-in-law, Jerry Rasmussen. “Not everyone likes the decisions we make, but we have to keep somewhat of a balance.”

On the flipside, it’s also a job that provides a sense of accomplishment and satisfaction. “I have pride in the work I do,” says Joe Schaefer, who owns Ye Olde Hotel in Lyons, and has served on the Walworth County Board for 42 years. “We opened up a new park, White River Park, in Walworth County on July 10, a 200acre park south of Lyons. About 150 came for the ribbon cutting … and after, we had a little reception at the restaurant. You’d be surprised how many came up and gave me a pat on the back. So many people in Joe Schaefer Walworth County wanted this.”

Serving your fellow citizens also fosters deeper connections, says Karbash. “One of the most rewarding things is feeling connected with the community. You get to know people on a closer level, their families and what’s important to them.”

• • • •

Restaurants Taverns Hotels Motels

• • • •

While much attention is paid to state-level laws and policies affecting the hospitality industry, it’s equally important to keep tabs on county and municipal governing bodies as well.

“If you’re a business person and you care about your business, you have to take the steps to promote and address the issues that concern it,” says Robert “Bubba” Sprenger, Tavern League Central Zone vice president for Districts 2 and 5, Marion Town Board member and owner of Bubba’s Bar in Marion.

While Sprenger has a long resume of public service and is beginning to ease out of his commitments, he initially became active in the Marion City Council when he didn’t like some of the actions the council had taken and the direction it was going. “I thought I had something to offer and chose to run because there seemed like there was no Robert “Bubba” Sprenger one speaking for us on issues, and not just those affecting Tavern League businesses, but other small businesses in the community.”

Although Glembocki is in his sixth year on the Town of Wheatland Board, his civic service extends back three decades as a volunteer firefighter. He was encouraged to run for town board by neighbors who wanted a change in leadership and while he lost his first election by just a few votes, he continued to stay engaged in local politics until it was time to run again.

“When I lost the first time, I continued to go to meetings the next two years,” says Glembocki. “The guys in that position were making decisions that could affect my business, my property, my family.

I wanted to be there and be involved.”

The small business voice is critical, says Dan Goetz, owner of Arrowhead Golf Club, Richfield, and a member of the Washington County Board. “I’m here to help others understand the businessman’s views.

We contribute to the success of a community as much as anyone else.

Small businesses owners are the Dan Goetz foundation of this country and yet, we often get overlooked.”

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“I don’t think people realize how much influence local boards have on their day-to-day life. Town or village, school board, etc., they are the ones making decisions and levying taxes close to home.”

- Dan Knodl

Owner of reef point resort, hartford

State Rep. Dan Knodl, who owns Reef Point Resort in Hartford, echoes that sentiment. “Business people have two perspectives: The business perspective and the perspective of a resident. All those voices need to be heard, and that makes for a good balanced representative body, whatever it may be.”

Involvement may be even more important at the local level.

“I don’t think people realize how much influence local boards have on their day-to-day life,” says Knodl. “Town or village, school board, etc., they are the ones making decisions and levying taxes close to home.”

Being involved also allows you to have a say in the quality of life of your community and its economic success. “I’m not doing it for the money,” says Schaefer. “I’m doing it for the civic endeavor, to be loyal to Walworth County and make it a great place to live and work. Tourism is a big economic driver here, but we have industry and agriculture. We need to be on the lookout for all of that.”

OFF THE BAR STOOL Undoubtedly, serving on a board or holding a public office is an investment of time and energy, two things that are already in short supply for business owners. But that’s no excuse for complacency. “You can’t just sit back and say ‘Everyone else will do it for me,’” says Swearingen. “It’s hard to take a position when you’re just sitting back and not doing anything. Make a valiant effort to get out and defend what you do, whether that’s on a local board, a committee, an organization. All these are great ways to be involved in your community. As the owner of a tavern, or in my case, a dinner club, you are part of the community, and you have to be involved and care about that community.”

Rob Swearingen

Involvement, these members say, can come in many forms. Knodl stresses that it’s important for both local leagues and members to develop relationships with local police chiefs, sheriffs and board members. “No question about it, this will go a long way in running a successful business and being a beneficial member of the community,” he says.

None of these individuals discount the fact that state-level politics have a hand in shaping local business success and quality of life as well. “From a small business owner’s perspective, for me to be successful, I need to be part of a successful community with a healthy economy so all small businesses can have a chance to succeed,” explains Knodl.

“That’s why I do this, to promote policies on the state level that help our industry, small businesses and will help Wisconsin grow.” Knodl, who served one-and-one-half terms on the Washington County Board is currently completing his third term representing the 24th Assembly District and is running unopposed for a fourth term.

2012 MEMBERSHIP DIRECTORY

Beyond the benefit of having a front-row seat to potential new ordinances and laws, being in public service, Schaefer, is • Small says Business not only rewarding and a great way to be Financial more deeply engaged Planning in your community, it’s good public relations for your business • Specializing in and the industry. “Putting your time in forRetirement the public Plans gives you some recognition,” says Schaefer, “and• IRA’s shows that we’re here for the good of the community.”

• Mutual Funds

• Annuities

JIM ROPEL

Adds Marsicano, who is also Tavern League’s vice pres• Stockssenior & Bonds ident: “It can really help your business. When others see you in the community, they know your name, theyTLWrecognize you Affiliate 234 North Clark Street, Member as the guy on the board who helps run the pig roast for the fire Mayville, WI 53050 department, that gets your name out in the community and Securities offered through Coordinated Capital Securities, Inc. • 6033 Monona Drive, Madison, WI 53716 • 608-221-4545 generates some recognition Member for your business.”

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TA V E R N

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Another way to be involved: Just show up.

“You need to be involved, but you don’t “People are happy to sit on a bar stool, have to be elected. Your presence, just fillin a church pew, on a park bench, and ing up the meetings, is often sometimes just say, ‘What a fool that guy is.’ Well, then I as important, if not more important,” says invite you to be that fool for a while. It’s Sprenger. “Anyone who has a business — a FOR bar, a hardware store, a grocery store — not easy making some of the decisions we needs to take that hour or two ADVERTISING a month make, but we’re doing it for the good of INFORMATION and just show up. That shows your conour communities.” cern, and then they come to you …CONTACT: want to find out why you’re there. I think that’s the - Bill Glembocki Manager of Kenosha’s Brat Stop/Parkway Chateau message we need to send. Not everyone can and Brat Stop too and Twin Lakes’ Beach Bar be a senator, representative, board member, but everyone can attend a meeting.”

Heidi Koch Slack Attack

608-222-7630

One way to do that might be appointing different members of your local league to attend certain meetings; one could be the point person for the county board, one for the city council, another for the liquor licensing committee. And if nothing else, just be sure to get out and vote.

“Everyone should be engaged, but at a bare minimum go out and vote,” says Karbash. “Forty percent of people don’t even show up for presidential elections, and in some of these local races, your vote is even more important.”

2012 MEMBERSHIP DIRECTORY

Communications Showing up not only puts pressure on the people sitting at the front of the room, it’s a first line of defense in staying informed. “Things can happen awfully fast in real life. These laws and ordinances can change just that quick and you’re left wondering, ‘How did that happen?’ Staying informed is a heidi@slackattack.com good thing,” says Marsicano.

But whatever you do, get off the bar stool. “People are happy to sit on a bar stool, in a church pew, on a park bench, and say, ‘What a fool that guy is,’” says Glembocki. “Well, then I invite you to be that fool for a while. It’s not easy making some of the decisions we make, but we’re doing it for the good of our communities.” TLW

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SPECIAL CLUB MEMBERSHIP Platinum Club Members Outagamie County Tavern League Oshkosh City Tavern League Portage County Tavern League waushara county Tavern League TLW 3rd District TLW 5th District TLW 7th District

Gold Club Members

Spring 2015 Conference & Trade Show March 30-April 2, 2015 • Grand Geneva Resort 7036 Grand Geneva Way, Lake Geneva (262) 249-4704 Fall 2015 Convention & Trade Show October 5-8, 2015 • Radisson Paper Valley Hotel 333 W. College Ave., Appleton (920) 733-8000 Spring 2016 Conference & Trade Show April 4-7, 2016 • Plaza Hotel & Suites & Conference Center 1202 W. Clairemont Ave., Eau Claire (715) 834-7308

Silver Club Member

Fall 2016 Convention & Trade Show October 10-13, 2016 • Kalahari Resort 1305 Kalahari Dr., Wisconsin Dells (608) 254-5466

Annual Membership Levels Platinum - $1,000 Annual Membership Level Gold - $500 Annual Membership Level Silver - $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221 n

Dates & Locations

Dodge County Tavern League Door County Tavern League Manitowoc County Tavern League Oconto County Tavern League

Repp’s Bar, Oshkosh

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Spring 2017 Conference & Trade Show April 2-5, 2017 • Radisson Hotel & La Crosse Center 200 Harborview Plaza, La Crosse (608) 793-5004 For more information please call the Tavern League of Wisconsin at 800-445-9221 www.tlw.org

TLW 79th Annual

Fall Convention October 20 - 23, 2014 Kalahari Resort, Wisconsin Dells

Ride the Wave with the TLW Schedule of Events . . . . . . . . . . . . . . . . . . . . 20 Seminars & Keynote . . . . . . . . . . . . . . . . . . . . . 21 Registration Form & Hotel Information. . . . . . . . . . . . . . . . . . 22 Entertainment & Hosts . . . . . . . . . . . . . . . . . 23 Exhibitor Information. . . . . . . . . . . . . . . . . . 24 Auction Form. . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Member of the Year Nomination Form . . . . . . . . . . . . . . . . . . . . . 27

2014 Fall Convention Schedule of Events

MONDAY, OCTOBER 20, 2014 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting – Mangrove Room

12:00 P.M. to 4:00 P.M. Silent Auction for TIPAC – Tamboti Room

9:00 A.M. to 4:00 P.M. Food Service Sanitation Course & Exam – Marula (Class Registration open to members and non-members.)

1:00 P.M. to 2:00 P.M. Seminar –Service that Sells Presented by: Greg McCulloch, district sales manager, Baraboo Sysco General Session Room

12:00 P.M. to 1:00 P.M. Board Lunch – Aralia

3:00 P.M. to 4:00 P.M. Seminar - Legal Industry Updates Presented by: Dave Perlman General Session Room

3:00 P.M. to 6:00 P.M. Registration & $2 Bill Exchange – North Atrium, Reg. Booth 1

8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest – Convention Center - C - F Theme: Ride the Wave with the TLW Costume: Your Best Beachwear Band: Retro Specz

8:00 P.M. to Midnight Sauk County Tavern League Welcome Party Location: Clarion Hotel, Baraboo Band: Swing Crew

TUESDAY, OCTOBER 21, 2014 8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – North Atrium, Reg. Booth 1 8:45 A.M. to 9:15 A.M. Audit Committee – Ebony Room 8:45 A.M. to 9:15 A.M. Nominating Committee – Guava Room 9:15 A.M. to 12:00 P.M. General Business Meeting – A, B, G, H Convention Center Attendance Drawing Host League Intro - Jim Pickett, Southern Zone VP Opening Ceremony - Keith Koehler and Neil Caflisch Color Guard Present Colors Executive Director - Pete Madland Vice President’s Report – Chris Marsicano President’s Report – Terry Harvath Secretary’s Report – Sue Bonte Lee Treasurer’s Report – Tom Dahlen Keynote Speaker – Rick Berman Member of the Year Attendance Drawing First Timers Orientation 12:00 P.M. to 5:00 P.M. Trade Show – Convention Center, 1-8 Tournament for TIPAC – Bean Bag Toss

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9:00 P.M. to 10:00 P.M. Live Auction Proceeds to Direct Givers Fund – Convention Center, C - F

WEDNESDAY, OCTOBER 22, 2014 9:00 A.M. to 4:00 P.M. Registration & $2 Bill Exchange – North Atrium, Reg. Booth 1 9:00 A.M. to 2:15 P.M. Silent Auction – Tamboti Room

3:15 P.M. to 4:00 P.M. District Caucuses: 1st & 9th District – Aloeswood 6th District – Mangrove 2nd District – Marula 8th District – Aralia 3:15 P.M. to 3:45 P.M. TLW Winter Get-Away Presentation – General Session Room Free Cruise Giveaway – Presented by Chambers Travel 4:00 P.M. to 4:45 P.M. District Caucuses: 3rd District – Aloeswood 4th District – Mangrove 5th District – Marula 7th District – Aralia 4:15 P.M. to 4:45 PM TLW Winter Get-Away Presentation – General Session Room Free Cruise Giveaway - Presented by Chambers Travel 5:00 P.M. to 6:00 P.M. Cocktails with the President – $25 Donation to TIPAC Location: Convention Center, D & E Sponsored by Precision Pours

THURSDAY, OCTOBER 23, 2014 ****NO VOTING – NO DELEGATES****

9:30 A.M. to 11:00 A.M. General Business Meeting – Convention Center, A, B, G, H Attendance Drawing ABL Report – Bob Sprenger Legislative Report – Scott Stenger Member of the Year Award Good and Welfare Attendance Drawing 11:00 A.M. to 3:00 P.M. Trade Show – Convention Center, 1- 8 11:45 A.M. to 12:15 P.M. SafeRide Meeting – General Session Room 2:00 P.M. to 2:45 P.M. Vendors’ Drawings – Trade Show Area (Attendees must be present to win) 2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing – Trade Show Area (Exhibitor must be present to win)

10:00 A.M. to 12:00 P.M. General Business Session – Convention Center, A, B, G, H Attendance Drawing CORE Report – Brad Schinke Audit Committee Report Nominating Committee Report Parade of Candidates Host League Drawing Recruiting Raffle Trade Show Buyers Raffle Good & Welfare DVD Presentation Attendance Drawing 12:00 P.M. Sauk County Reception Square Tavern Neil Caflisch 124 Fourth Ave. Baraboo, WI 53913 Note: Times and events are subject to change without notice.

www.tlw.org

2014 Fall Convention Keynote Speaker

Tuesday, 9:15 A.M – 12:00 P.M., General Session It’s no secret there are many pressures facing you as a licensee as well as the entire alcohol industry.

Topics such as minimum wage, interlocks and roadblocks are only a few of the issues Rick Berman and his company confront on a daily basis. One of the Tavern League’s most popular speakers, Mr. Berman returns to update us on the worldwide anti-alcohol movement, and gives us an insight on numerous matters facing the industry today.

An advocate of the alcohol industry, Mr. Berman is a constant target of the “Anti’s” and welcomes the confrontation. As a member of Rick’s American Beverage Institute (ABI), the Tavern League of Wisconsin is indeed fortunate to have a watchdog of this caliber guarding the gates. Come and hear his comments on what is evolving in our industry; you will be glad you did.

Rick Berman

American Beverage Institute Rick Berman’s influence on public opinion Berman and Company consistently excels in getting its clients’ and donor messages placed before the public through aggressive media outreach. Berman and Company spokespeople regularly appear on television and radio programs and place over 250 Opinion Editorials in major newspapers every year. Rick and his firm have been extensively profiled for their work in a variety of media outlets including CNBC, CNN, 60 Minutes, the Colbert Report, Rachel Maddow, TIME, the Chicago Tribune, The New York Times, The Washington Post, and USA Today.

Berman and Company takes a creative approach to advocacy and is frequently honored for its unique style. Issue advocacy through paid media, internet, TV, radio, and street theater have earned Berman over 100 national awards for creative messaging.

Millions of people access Berman-created websites annually. These sites raise awareness and “Change the Debate” regarding alcohol consumption, animal liberation activists, labor unions, education reforms, individual property rights, as well as a wide range of consumer freedom issues.

2014 Fall Convention Seminars

Tuesday 1:00 P.M. — 2:00 P.M. General Session Room Service that sells

Tuesday 3:00 P.M. — 4:00 P.M. General Session Room Legal Industry Updates

Presented by: Greg McCulloch, district manager, Baraboo Sysco Foods

Presented by: Dave Perlman, Wisconsin Department of Justice

Service is a key to success in our industry. How is the service your customers receive? Can it improve? Greg McCulloch, district manager, Sysco Foods has presented “Service that Sells” to thousands of food service and healthcare professionals over the last several years. In the current economic environment, all operators must strive to continually improve service to remain competitive.

Greg will share his personal experiences, along with some basic and simple ideas to inspire the audience to ratchet up their attention to service. Providing great service means more selling, leading to more profitability.

Laws, laws and more laws! You have heard it said many times, our industry is the most regulated industry in the country. Like it or not, it is a fact. Like it or not, we have to operate within the laws handed to us. Dave Perlman of the Wisconsin Department of Justice will update us on recent laws that impact your business. An emphasis will be placed on Wisconsin’s Conceal and Carry Law and what rights you and your customers have. Laws are in constant change; keep up with the changes, it’s good business.

Greg has been involved in the food service industry in many different capacities over the last 30+ years, starting as a crew member and eventually reaching executive manager and director of training for several restaurant groups. This has led to a 15 year career with Sysco Foods of Baraboo starting as a marketing associate with a progression to director of contract/healthcare sales and district sales manager. www.tlw.org

Mr. Perlman has served as the Assistant Attorney General since 1991. A graduate of Indiana School of Law and Northwestern University, his duties include teaching and coordinating training programs for police, jail officials, school officials and prosecutors.

Areas of expertise include constitutional law, criminal law, use of force and general civil liability. He also teaches police management at Marquette University.

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2014 Fall Convention

Ride the Wave with the TLW “Ride the Wave with the TLW” TLW 79th fall Convention and Trade Show

October 20 - 23, 2014

Kalahari Resort 1305 Kalahari Dr. • Wisconsin Dells 877-253-5466 Hotel

RateS

Kalahari Resort

Desert $114

1305 Kalahari Dr.

Nomad $114

Wisconsin Dells

Birds Eye Suite $114

(877) 253-5466

Jacuzzi Suite $114

Ask for the TLW 2014 Room Block

Horizon Suite $114

No. of rooms in Block

Distance Host Hotel

400+

Two-Room Family Suite $121 African Queen Suite $121 Royal African Queen $139 Royal Hospitality Suite $149 Royal Presidential Suite $179 Hut $114

Cut-Off Date September 9, 2014 Rates per night for 1-4 people, all rates are subject to tax Reservation fee of one night stay plus tax has been waived. Cancellation policy without penalty: Cancel within 72 hours or more of stay to receive full refund, less $25 processing fee. A cancellation with less than 72 hours prior to stay forfeits entire deposit.

2014 Fall Convention Registration Form Name

Spouse/Guest Name

Signature(s)

/

Business Name Mailing Address City/State/Zip Business Phone

Home Phone

Local League This is my first convention

I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Total amount Due $

Tavern Industry Political Action Committee

Check #

Wisconsin Tavern League Foundation

Mastercard

CORE (Children of Restaurant Employees) REGISTRATION FEE PER PERSON Full Registration……………………………

Member $50

METHOD OF PAYMENT

Visa

American Express

Card # Non-Member

Expiration Date

$70

Signature

Postmarked after October 3, 2014

$60

$80

Cardholder Address

One Day Only………………………………

(Circle one Tuesday/Wednesday)

$30

$35

City/State/Zip

Cardholder Name

Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 22

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2014 Fall Convention Entertainment

Monday Night

Tuesday Night

THE SWING CREW

THE RETRO SPECZ

The Swing Crew is known for fun! They play country, swing, island beat, rockabilly, rock and roll and a humorous collection of novelty tunes. The pied piper of the group, Dennis Reifsteck, sings, plays the string bass, the violin and the saw. Additional vocalists and acoustic guitar and drums join him.

Retro Specz is a six member band that plays fun, danceable classic/ retro rock you’re sure to enjoy. They play music everyone knows, and they love to delve into songs with big vocal harmonies that other bands won’t even try. They perform music from the last four decades — selections from AC/DC and ZZ Top to Journey and REO Speedwagon to Cheap Trick and The Eagles, and many more.

Audiences continue to grow and their popularity seems to cross the generation gap because of their diverse musical selections. This group appeals to all ages. You can expect to hear anything from the ‘40s to the ‘90s during their shows.

Known for its audience participation, the band members enjoy performing and are keen on selecting impromptu “entertainers” from the crowd. The Swing Crew is best known for its instrumental arsenal of bizarre instruments that “audience band-members” play.

Their all-star lineup includes guitar, bass, keyboard, saxophone and drums, plus high-powered vocals by lead singers Nicole Rivers and Thomas Morgan.

A professional PA and light show featuring a new state of the art digital mixing board only adds to this fun, entertaining show.

Your Host Leagues

Sauk County Tavern League

Wisconsin Dells/Lake Delton Tavern League

The 2014 TLW Fall Convention committee for the Sauk County Tavern League included from left: Craig Giese, Ashley Erming, Mike Moriarty, Dean Wollschlager, Neil Caflisch, Mickey Quindt, Judie Harper, Deb Tichenor, Tammy Marhandt, Peggy Anderson, Herb Ott, Mark Horenberger, Mike Frank, and Drew Jackson.

The 2014 TLW Fall Convention committee representing the Wisconsin Dells/Lake Delton League was comprised of the following individuals.

From left: Dave Shanks, Doug Clausen, Keith Koehler, Ted Kaminski and Ken Roberts.

www.tlw.org

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2014 Fall Convention Exhibitor List

Affiliated Investment Group Booth# 42 James J. Ropel 234 N. Clark St. Mayville, WI 53050 (920) 387-5952 (800) 362-1002 jimropel@charter.net Investment Services & Retirement Plans Affordable Hood Cleaning/ Lighting Booth# 10 AJ Cottello 10325 Plum Tree Cir. #205 Hales Corners, WI 53130 (414) 405-8500 www. affordablelightingtech.com aj@affordablelightingtech. com Lighting, Electrical, Heat & Air, Power Washing, Hood Cleaning Alliance Payment Systems Booth# 77 Tim McChrystal 3916 S. Business Park Ave. Marshfield, WI 54449 (715) 486-2104 (715) 574-0908 Fax: (715) 384-9230 www.alliance-collections. com tim.mcchrystal@ alliance-collections.com Guaranteed Point of Sale and Check Conversion American Welding & Gas Booth# 51 Kevin Budnik 5600 Packer Dr. Wausau, WI 54401 (715) 551-0702 Fax: (715) 845-4674 www.amwelding.com kevin.budnik@ amwelding.com Beer Gas/Carbon Dioxide for Soda Anheuser-Busch Inc Booth# 47, 58 Kevin P. Roth 433 Pine Lawn Pkwy.

Verona, WI 53593 (630) 913-2395 (773) 203-7751 www.anheuser-busch.com kevin.roth@ anheuser-busch.com Assorted Malt Beverages

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B & K Bar & Restaurant Supplies Booth# 8, 9 Donald Falk 7100 W. Greenfield Ave. West Allis, WI 53214 (414) 259-9161 Fax: (414) 259-9197 www.bandkbarsupplies.com dfalk50@yahoo.com Bar Stools, Pub Tables, Popcorn Machines, Glassware, Chemicals and all Your Bar Supply Needs Bernatellos Foods (Brew Pub Pizza) Booth# 5 Denny Terrance 3027 W. Mason St. Green Bay, WI 54313 (920) 883-7851 www.brewpub.com dennyterrance@yahoo.com Brew Pub Lotzza Motzza Pizza, Frozen Pizza Via: Distribution & Direct Store Delivery Bi-State Point Of Sale Solutions Booth# 23 Dan Nelson 4317 Maray Dr. Rockford, IL 61107 (815) 395-1234 Fax: (815) 395-0038 Brakebush Brothers Booth# 71 Al Neumann N4993 6th Dr. Westfield, WI 53964 (800) 933-2121 x1368 Fax: (920) 787-1603 www.brakebush.com aneumann@brakebush.com Frozen Value-added Chicken Products Bromak Sales Inc. Booth# 108 Gary Keller E9770 7th St. Clintonville, WI 54929 (715) 823-4429 Fax: (715) 823-7493 www.broaster.com broaster@bromakinc.com Restaurant Equipment & Supplies, Broaster Foods Capital Brewery Booth# 86 Corey Wehling 7734 Terrace Ave. Middleton, WI 53562 (262) 247-5890 www.capital-brewery.com cww@capital-brewery.com Malt Beverages

September/October 2014

Complete Control Inc. Booth# 87 Jerry Morrell 640 25th Ave. N. Wisconsin Rapids, WI 54495 (715) 887-4400 Fax: (715) 887-3330 www.complete-control.com jerry.morrell@ complete-control.com Fire and Security/HVAC Copa Di Vino Booth# 65 Matt Scalzo 901 E. 2nd St. The Dalles, OR 97058 (312) 848-5815 Fax: (541) 769-0770 www.copadivino.com matts@copadivino.com Ready to Drink Wine CORE Gives Booth# 78 Lauren LaViola 333 E. Lake St., Ste. 135 C/o IMi Agency Bloomingdale, IL 60108 (630) 351-1967 (630) 989-9600 cell Fax: (630) 351-1968 lauren@coregives.org Dean’s Satellite Booth# 76, 85 Sonya Pennel 2350 Commercial Dr., Ste. 1 Sparta, WI 54656 (608) 269-2897 Fax: (608) 268-5241 www.deansdish.com sonya@deansdish.com Satellite TV and Internet, Direct TV for Commercial Dierks Waukesha Booth# 74 Dan Martins P.O. Box 235 Waukesha, WI 53187 (800) 283-7788 Fax: (262) 542-4909 martensd@ waukeshafoods.com Food Service Distributor Digital Security Systems Booth# 18 Jessica Taylor 110 Harborview Pkwy.

Superior, WI 54880 (715) 395-7878 Fax: (715) 395-7873 www.superiordss.com jessica@cdb.net Security Camera Systems

Emil’s Pizza, Inc. Booth# 67 Sue Kraemer P.O. Box 168 Watertown, WI 53094 (920) 262-9756 Fax: (920) 262-2920 www.emilspizza.com skraemer@emilspizza.com Manufacture & Sale of Emil’s Pizza Energy House LLC Booth# 39, 66 Doug McFee N52W27222 Elizabeth Dr. Pewaukee, WI 53072-1153 (855) 977-4328 www.energyhouseusa.com dmcfee@wi.rr.com LED Lighting & Energy Management EWH Small Business Accounting Booth# 60 Dawn Willis 20670 Watertown Rd. Waukesha, WI 53186 (262) 923-7849 Fax: (262) 923-7816 www.ewhsba.com dwillis@ewhsba.com Certified Public Accountants, Monthly Accounting, Payroll, Bookkeeping, Tax Service, Consultants Filardo Matting Booth# 57 Nick Filardo P.O. Box 222 Mineral Point, WI 53565 (608) 574-3736 Fax: (608) 987-5441 nickfilardo@ filardomatting.com Floor - Bar Matting Fontanini Italian Meats & Sausages Booth# 79 Sherry James 8751 W. 50th Mc Cook, IL 60525 (708) 485-4800 Fax: (708) 485-9600 www.fontanini.com sherryj@fontanini.com Italian Meats & Sausages Great Lakes Distillery Booth# 72 Guy Rehorst 616 W. Virginia St. Milwaukee, WI 53204 (414) 431-8683 www.greatlakesdistillery. com info@greatlakesdistillery. com Offering Tastings of Our Core Products: Rehorst Vodka, Citrus & Honey Vodka, Gin, Roaring Dans Rum, Kinninkinnk

Greater Insurance Service Corp Booth# 63 Heather Heidtke 414 Atlas Ave. Madison, WI 53714 (800) 747-4472 Fax: (608) 221-0484 www.gisconline.com/tlw/ heatherh@ greaterinsurance.com Life, Health and Personal & Property Insurance Products Hospitality Services Corp.

Booth# 4 Jerry Vlaminck P.O. Box 739 Delano, MN 55328 (763) 972-9077 (800) 735-3512 Fax: (763) 972-9080 www. hospitalityservicescorp.com jerry@hscbrokers.com Commercial Real Estate Brokerage in the Hospitality Field Kavanaughs Restaurant Supplies Booth# 16 Kevin Kavanaugh 2920 Bryant Rd. Madison, WI 53713 (608) 271-8514 Fax: (608) 271-8268 www.krsrestequip.com info@krsrestequip.com Restaurant & Bar Equipment and Supplies Kessenich’s Ltd Booth# 99 Cheri Martin 131 S. Fair Oaks Ave. Madison, WI 53704 (608) 249-5391 (800) 248-0555 Fax: (608) 249-1628 www.kessenichs.com cmartin@kessenichs.com Restaurant & Bar Equipment and Supplies Mass Appeal Specialties Inc Booth# 1, 2 Thomas G. Wilkinson 2247 Shawano Ave Green Bay, WI 54303 (920) 469-2000 (800) 345-5432 Fax: (920) 469-1111 www.massappealinc.com sales@massappealinc.com Custom Screenprinting on Shirts, Jackets, Hats and Advertising Specialties

www.tlw.org

2014 Fall Convention Exhibitor List Meyer Brothers LLC Booth# 61 Steve Meyer P.O. Box 196 Saint Nazianz, WI 54232 (920) 639-4488 www.themeyerbrothers. com robert.meyer@ themeyerbrothers.com Old Fashioned Cocktail Mix

Precision Pours, Inc. Booth# 75 Richard Sandvik 12837 Industrial Park Blvd.

Minneapolis, MN 55441 (763) 694-9291 (800) 549-4491 Fax: (763) 694-9343 www.precisionpours.com Over 2000 TLW members use our pours. We are a proud corporate sponsor.

Midwest Financial Processing Booth# 103 Renee Worum 204 N. Carver St. Winthrop, MN 55396 (507) 647-2856 Fax: (507) 647-2858 mfprachel@mchsi.com ATM Sales, Placement, Processing, Safe Sales

R & S Marketing Booth# 52 Bob Hayden P.O. Box 620271 Middleton, WI 53562 (608) 516-1418 608-345-5681 Kevin Cell birdmanhayden@yahoo.com Packer/Badger Prints, Tables, Birdfeeders

MillerCoors Booth# 43, 62 Tom Goldrick P.O. Box 482 Milwaukee, WI 53201 (414) 931-4906 Fax: (414) 342-1437 MillerCoors Products Nei - Turner Media Group, Inc. Booth# 98 Barbara Howell P.O. Box 1080 Williams Bay, WI 53191 (262) 245-1000 Fax: (262) 245-2000 bhowell@ ntmediagroup.com Specialize in Publishing High-Quality Print Materials, Visitor Guides, Magazines, Custom Publications Pabst Brewing Company Booth# 81 Jerry Malcore 20655 Tennyson Dr. Brookfield, WI 53045 (262) 439-9173 (262) 391-4629 cell www.pabstbrewingco.com jmalcore@pabst.com Beer - Pabst, Old Style, etc.

Patron Spirits Company Booth# 45 Allison Yates 9655 Woods Dr., #411 Skokie, IL 60077-4420 (847) 966-0886 msmith@patronspirits.com Tequila, Vodka, Rum & Cordials

www.tlw.org

Reinhart Food Service, LLC Booth# 104 Mike Merrell 1500 St. James St. La Crosse, WI 54603 (608) 386-5050 www.rfsdelivers.com mjmerrell@rfsdelivers.com Broadline FoodService Distributor Riverside Foods, Inc. Booth# 73 Mike Coenen 2520 Wilson St. Two Rivers, WI 54241 (800) 678-4511 (920) 323-3351 cell Fax: (920) 794-7332 www.riversidefoods.com musky@riversidefoods.com Innovative Appetizers, Legendary Seafood, Breaded and Battered Appetizers, Fish and Seafood Sanimax USA LLC Booth# 49 John Holmes 605 Bassett St. De Forest, WI 53532 (608) 520-4037 (800) 765-6453 ext.1 Fax: (608) 846-5370 www.sanimax.com john.holmes@sanimax.com Collection & Recycling of Used Cooking Oil, Grease Trap Servicing

Society/Disher Insurance Services Booth# 44 Mike Disher P.O. Box 179 Stevens Point, WI 54481 (715) 344-8383 (800) 675-5137 Fax: (715) 344-4427 www.disherinsurance.com mike@disherinsurance.com Property & Casualty & Workers Compensation Insurance Taylor Ent. of WI Inc. Booth# 50 John Misna N8108 Maple St. Ixonia, WI 53036 (262) 567-7286 (800) 242-9510 Fax: (262) 567-7201 www.taylorwi.net info@taylorwi.net Restaurant Equipment, Cocktail/Slush equipment to Hoodless Fryers Tri-Mart Corporation Booth# 59 Steve Sundby P.O. Box 308 Menomonie, WI 54751 (715) 235-2151 (800) 874-6278 x 151 Fax: (715) 235-1643 www.trimart.com ssundby@trimart.com Wholesale Distributor Tricky Dick & Joyce Specialty Booth# 31, 32 Dick Van Den Heuvel 1315 Doty St. Green Bay, WI 54301 (920) 435-8217 Novelties, New Years & Pull Tabs

TSYS Merchant Solutions Booth# 46 Lisa Meekma 1601 Dodge St., Floor 25E Omaha, NE 68102 (402) 574-7723 Fax: (402) 938-5514 www. tsysmerchantsolutions.com lmeekma@tsys.com Payment Processing Vern’s Cheese Inc. Booth# 40, 41 Kurt Knoespel 312 W. Main St. Chilton, WI 53014 (920) 849-7717 Fax: (920) 849-7883 www.vernscheese.com kknoespel@ vernscheese.com Bar Items, Cheese, Meats, Snacks, Appetizers Vital Accessories Booth# 3 Kerry Townsend 14398 59th St. N., Ste. 3 Stillwater, MN 55082 (612) 998-0202 (877) 448-6536 Fax: (651) 439-1300 www.vital-accessories.com Plastic Bomb Cups, Drink Tokens, Save My Seat Cones, Can & Bottle Koozies Wisconsin Souvenir Milkcaps Booth# 20 Walter Bohrer 1860 Executive Dr., Ste. E Oconomowoc, WI 53066 (414) 217-1731 Fax: (262) 968-1849 charlic@sbcglobal.net Promotional Milk-Cap Pulltabs & Vending Machines for Pulltabs

TRL Int’l Mtkg Grp/Game Management/Global Vending Booth# 6, 7 Thomas R. Laugen P.O. Box 6233 Madison, WI 53716 (608) 332-5447 (800) 659-5447 Fax: (608) 825-8862 www.trlimg.com thomaslaugen@trlimg.com Air Purification Systems, Video Gaming, Bottle Crushers, Portable Heaters, Furnace Filters

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2014 Fall Convention Auction

Each year at the Fall Convention, members gather Tuesday evening for the TLW Live Auction.

The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 2:15 p.m.

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Judy Vandenhouten helps coordinate the auctions that benefit the Direct Givers Fund and TIPAC. Donating an item is simple.

1. Please fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houtrvle@gmail.com Cell: 920-493-4329 2. Bring your item to the registration booth upon arrival to the fall convention. •The auction committee decides if the item will go into the live or silent auction. •All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

Auction Item Form TLW 2014 Fall Convention

If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten.

Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions.

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation!

Return this form by October 6, 2014 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee, WI 54216 26

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www.tlw.org

2014 Fall Convention Member of the Year

The Tavern League of Wisconsin Member of the Year Award The award is presented annually to a deserving TLW member at the fall convention. Please take a moment to nominate a member who you feel is deserving of this award. The recipient is chosen based on service to the Tavern League of Wisconsin as well as service to community and family.

Many members are qualified to receive this award.

Complete the form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations to the TLW office by October 6, 2014.

Last year’s member of the year was Joey Legath from Joey’s on Taylor in Racine.

Nomination Form TLW 2014 Fall Convention

Name Business City, State, Zip Local League Please state why you feel this person should receive the TLW Member of the Year Award.

(Attach additional information and supporting documentation if necessary.)

Your information: Name Local League Phone Number Date

Thank you for submitting this entry. Please return to the TLW Office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713. Deadline is October 6, 2014. www.tlw.org

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The Cure for

Complaints

How to Deliver Top-Shelf Customer Service

By Jennifer Bradley

I

t’s part of working in the hospitality industry – it’s something all tavern owners can expect and have little control over: customer complaints. Whether the food isn’t up to a customer’s standards, a drink doesn’t taste quite right or the service is slow, patrons have pre-conceived ideas and expectations of their experience in your bar or tavern. Unfortunately, many employees find themselves ill-prepared and standing in an upset person’s line of fire without any ammunition.

However, it doesn’t have to be that way, says Laura V. Page, owner of Page Management Consulting in Madison. The approach for handling each complaint can make or break an establishment’s reputation and ultimately, success. Page says with “emotional intelligence” and educated coaching, employees and owners can feel confident in the way they handle and resolve any complaint that comes their way.

The real success comes when a customer returns, despite a previous difficult encounter. If it was resolved poorly, Page says, that person will not return, but also tell all their friends to stay away too. “Most taverns are small businesses, and reputation is key,” she adds. “This is a very important topic.”

sary for staff, and procedures must be in place to ensure complaints are handled correctly. Page says managing emotions on the spot and non-verbal actions are the first step.

A priority is to know what you will or won’t give them. Page explains policy is very important at this point, as is consistency throughout the entire staff. Otherwise disgruntled patrons tend to “shop the server,” meaning they’ll say one employee compensated them more in a previous situation than what is being offered currently. The compensation policies should be generous, but always the same. “Saying to the employee: ‘Don’t give away the kitchen sink’ is not good training,” she explains. “What does that mean?

These general rules are worthless because it means one thing to one person and something else to another.”

DON’T OFFER THE KITCHEN SINK When a complaint does occur, Page says the focus should be on maintaining, and even enhancing, the relationship with the customer. This is done by being respectful, active listening, and offering a sincere apology. If the customer is obviously wrong in their actions, Page says an employee doesn’t necessarily need to apologize for a mistake, but instead, the situation in general. She recommends an employee say something like: “I’m sorry; I realize you’re not happy.”

The key is not to patronize and reveal verbal cues of annoyance.

Page says active listening is paraphrasing, and being understanding so the customer feels heard. Ninety percent of human communication is non-verbal, she explains. “You have to do this well even when it’s hard to stay respectful,” she says.

The tone of the response to a complaint is set by the owner and management of the tavern. Page says clear expectations are neces-

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Inconsistency and lack of policy also cause more conflict and stress, and an employee under stress is less likely to treat a difficult customer with respect, the ultimate goal in customer service, especially in the midst of a complaint.

“Saying to the employee: ‘Don’t give away the kitchen sink’ is not good training.”

- Laura V. Page

Owner, Page Management Consulting

www.tlw.org

TRAINING MATTERS Page is a coach to individuals and groups, and teaches many seminars on conflict resolution. She says “Keeping your Cool When your Temperature’s Rising” is a class that specifically focuses on one’s ability to manage emotions in the moment, a necessary skill when dealing with complaints in a tavern setting. The thing to realize is that complaints are part of this industry job, and that it’s a hard job at that, Page acknowledges. “Celebrate it’s a tough job,” she says. “Have the mindset of ‘bring on those tough customers’ and know you can handle them with the right training and guidelines.”

Employees will feel good about their jobs if they are prepared and not left to navigate the way to deal with a difficult customer on the fly. Employers should first be clear and specific about expectations, but then do role playing to test a few situations. Page says great training isn’t giving employees a handbook of complaint policies to memorize, but involving them in the training with regular discussions and scenarios. “You’ve got to take training seriously and it isn’t just talking to people,” she explains.

This investment in training not only helps resolve complaints without incident and keeps customers happy, but also empowers employees to handle them confidently and independently. Employees feel a valued part of the staff when given that level of responsibility and respect. If a complaint is sent to management from the start, the manager will become overwhelmed and the employee will be left without a voice.

Each person’s voice is unique, Page explains. Learning how to manage conflict in the face of fire without becoming aggressive and maintaining respect is what’s called “emotional intelligence,” and something she feels every person needs to discover individually. Employers must also realize every person processes stressful situations differently. It’s perfectly understandable if one needs to walk away for a few moments, take a deep breath before proceeding, or take time to find the right words before just responding in a defensive manner. “The natural system is triggering fight or flight (either withdraw or stop listening and get aggressive), but that’s not good for customer service,” Page explains. “You need skills for managing www.tlw.org

the moment and managing those fight or flight reactions into a strategic response.”

CONSISTENCY IS KEY These strategic skills begin at the top, with the tavern owner. Page says the steps to complaint management should be very clear to any employee, so they know what’s expected of them, what they can accept from a customer and what they can also give a customer. The complaint process should also be used consistently, by all employed at the business. Page says employees are stewards of their organization, or tavern in this case, and if they feel empowered and respected themselves, they will respect and care for that tavern and not give away “the kitchen sink. They will start to mirror the respect you give them.”

Customers are not always right, but they are always a customer, says Page. “As long as they haven’t crossed the line, even though they’re difficult, they deserve and must be treated with respect.”

The question is: Where is that line? She says each tavern owner must come to that decision. Is swearing at an employee accepted?

Is disturbing the rest of the establishment during their meals or drinks? Is intruding on the personal space of the employee acceptable? Page suggests these situations must be discussed before they arise. “Set clear expectations, high expectations and reasonable expectations,” says Page.

Closure is as important. Page says after a complaint is resolved, a customer should be asked if the solution worked and they’re satisfied. “Preserve the relationship and wish them a good day or notice something positive about them,” she recommends. “Thank them for hanging in there with you.”

Then, as a team, celebrate a job well done, a complaint well handled. It’s also important to discuss in a learning environment the times when a complaint didn’t end as well as it could have. Even the younger staff members can learn from their peers and serve up a successful conflict resolution, Page says. She says she’s seen young people handle unbelievably difficult people.

“This is not just any old job,” Page concludes. “It’s [a job] for great people who have great skills. The stress of customer service is what they face each day.” TLW

Sysco Baraboo LLC 910 South Boulevard Baraboo, WI 53913 1-800-733-8271 www.baraboosysco.com september/october 2014

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Corporate Spotlight 360Training.com

O

nline training has skyrocketed in the last few years and the tavern/ beverage industry has contributed to this growth. 360training.com is a global online training company with more than 7,000 courses for a wide variety of industries. They offer taverns flexibility, affordability and a simple way to train employees in everything from food management to responsible beverage sever policies.

Shamsah Malik, director of channel sales at 360training.com, says the company has been a partner of the TLW since 2008, and is thankful for its business, and support of ongoing training for employees and management. “We want to be able to support the TLW as much as we can,” she adds.

Amir Sultan, channel manager for food and beverage at 360training.com, agrees.

He says the communication between the company and the TLW is sometimes twice weekly, and the feedback from members shows they are satisfied customers. The clients using 360training. com range from corporations to individuals, and it is available to all TLW members and/or their employees.

The most popular online classes for TLW members have been the Wisconsin alcohol training courses as well as those covering food management. The Wisconsin Food Manager Course is for training purposes only. To sign up for the exam, contact the TLW (www.tlw.org). Other classes offered are the Food Manager Recertification Course and Wisconsin Responsible Beverage Server Training.

The Responsible Beverage Server Training teaches tavern employees how to

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protect themselves and their places of employment from liability, how alcohol affects customers and how to recognize these effects in patrons. It also focuses on how to prevent customers from becoming intoxicated, how to intervene when the need to refuse a sale arises and also how to prevent and deal with disturbances. TLW members will learn how to accurately check IDs, recognize minors and prevent second-party sales.

Finally, students in the Responsible Beverage Server Training discuss the unique challenges in carding for tobacco and learn Wisconsin tobacco-related laws and regulations.

In addition, Sultan explains the Learn2Serve class is a newly launched, eighthour training course that will be marketed to the TLW very soon. It is a food protection management program and prepares a manager to pass a nationally accredited certification exam. Its Food Protection Manager Certification is approved by the American National Standards Institute (ANSI) and Conference for Food Protection (CFP).

In that course, staff members will discuss food safety issues, regulations and techniques to maintain a food-safe environment. The exam tests and assesses employees on their competencies in the prevention of foodborne illness, and explains how correct food handling is not only a law, but improves safety and lowers costs.

• The types of biological, physical, and chemical contaminations which can occur • The correct definition of temperature control • How to recognize the importance of proper personal hygiene in the workplace • Identification of proper cleaning, sanitation, and facility design The content of the courses from 360training.com is primarily audio and video. “It’s highly interactive,” adds Sultan. “Online training is convenient as members can get certified at their own pace, at their convenience, which is why they are widely popular with the Tavern League members.”

Next, a human resources training track will be on the docket for the TLW, but it’s still being assessed. Sultan says the company is excited to launch this to the organization.

360training.com is based in Austin, Texas and has more than 200 employees nationwide. It serves 1,500 e-learning partners and has trained more than three million professionals. It is ranked as the one of the country’s fastest growing technology companies. TLW 360training.com Inc. 13801 N. Mo-Pac, Suite 100 Austin, Texas 78727 888-318-3558

Malik says the following topics are addressed in the Learn2ServeWisconsin Food Safety Manager Principles Training Program: • An understanding of food safety and its importance • The types of foodborne illness and causes www.tlw.org

Š 2014 Society Insurance

Fine coverage instead of fine print.

Small detail. Big difference.

At Society, we keep it simple and protect your outdoor property the same way we do your building—and that includes coverage for wind damage. In our experience, your signage, fencing or satellite dish are more likely to be damaged by wind than anything else. Ironically, some insurance companies don’t include this common risk in their outdoor property coverage. To hear more about how we handle the details that make the biggest difference, call 888-5-SOCIETY or find one of our agents at societyinsurance.com.

LEAGUE PROFILE jefferson county tavern league

J

efferson County is always good for a party, and they’re gearing up for a big one. On Saturday, Oct. 25, the Jefferson County Tavern League is celebrating its 75th anniversary in style with a huge party that’s open to the public. Featuring a DJ, beer tasting, a comedian and much more, it’s “sure to be a good time,” says Erick Frommgen, Jefferson County Tavern League President and owner of Concord Inn, Sullivan.

Through its various fundraisers and other efforts, the Jefferson County Tavern League, which has about 90 members, gives $80,000 to $100,000 to charitable organizations and causes each year. In addition, the league has a scholarship fund and provides two $1,000 scholarships for individuals going into the hospitality industry. Priority is given to members’ children and families, then patrons.

“What got it started,” says Frommgen, “was the TLW’s celebration of its 75th anniversary in 2010.” The idea was planted and shortly after that, it took seed. In applying for its 501c3 status and in digging through documents for the application, they found paperwork at the Register of Deeds office showing that the league was incorporated in December 1939. “We thought 75 was as good a year as any to celebrate,” says Frommgen, a 30-year Tavern League member whose wife, Lori, serves on the state board. “That’s a special thing, so the planning began.”

The league’s fundraisers also support the county’s robust SafeRide program. Four communities in the county have taxi service and while bars used to sell ride vouchers for $1, “we recently just started handing them out,” says Frommgen. “We figured we can raise enough money to cover that for a good cause.” In the parts of the county that don’t have taxi service, the league uses the good Samaritan system, reimbursing bars $10 per rider. “But a lot of bars end up donating their time,” he adds.

The Jefferson County Tavern League Board of Directors has been hard at work getting the word out. They created a logo for the celebration and have printed various items — T-shirts, can koozies, even G-strings — to promote the event.

The event will be held at Watertown’s Turner Hall. Frommgen hopes to get 300 to 400 attendees and raise $10,000.

One of the oldest leagues in the state, the Jefferson County League has certainly seen its fair share of change through the years.

But perhaps the biggest change, says Frommgen, is the shift from the league being a social gathering to a business necessity.

“It’s become more of a business thing,” he says. “In the past, we didn’t have as much to worry about. But as things have become more political, we’ve become more proactive as far as all the bills coming out and the constant bombarding of laws and regu-

Jefferson County Tavern League 75th Anniversary Saturday, Oct. 25 • Turner Hall, 301 S. 4th St., Watertown

Doors open at 4:30 p.m.

Cash bar & hors d’oeuvres 4:30 p.m. – 12:30 a.m.

Beer sampling: 5 – 6:30 p.m. (or whenever it runs out) DJ: 5:30 - 6:30 p.m. • Dueling pianos: 6:30 – 9:30 p.m.

Comedian: 9:30 – 10:30 p.m. in the upper bar Van Eskes and the Screamin’ Horn Dogs: 9:30 p.m. – 12:30 a.m., main floor Late lunch: 10 p.m. – midnight

Tickets: $30 Tickets are available at member bars or by contacting Erick at 262-470-5797 32

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lations and keeping our businesses intact.”

Frommgen and the county league have made key decisions and investments to help keep member businesses running in Jefferson County; one such investment is a calling service. Like a phone tree, Frommgen makes one call to the service with information about a meeting, a sting operation or other critical information and then that message is delivered to participating members within two minutes.

In addition to keeping members informed, members in this league are active in local boards and staying connected with politicians in the county and in Madison, just 30 minutes to the west. “We have really good connections and take time to get to know legislators and law enforcement,” says Frommgen.

“And our local members are starting to get on more local boards, so they have good insight into what’s going on and take time out to talk about what’s going on.”

In terms of cost-saving measures, the league has moved to an electronic newsletter that includes paid advertisements and saves the league mailing costs. Another way the local league benefits its members — and the industry as a whole — is by having a good relationship with the local newspaper. “Every time we do a donation over $500, we do a photo op, and we get in the paper quite a bit. That’s become a fun thing and our local customers get to see us in the local paper and how much we give back.”

And the 75th anniversary celebration will be another opportunity for the Jefferson County Tavern League to do just that — give back — and have a lot of fun doing it. “We’re very excited for our anniversary and invite all to attend. It’ll be a good time for sure.” TLW www.tlw.org

Business Spotlight Turner Hall, Watertown spark the push for what is dubbed the “Turner Hall Bill,” passed about five years ago. He explains that the prior law had a gray area that was misinterpreted by local law enforcement. Minors were often forced to leave the premises after they finished eating, because it was thought the facility qualified as a tavern once food was no longer served.

Photo courtesy: Nathan Wegner

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or more than 150 years — 153 to be exact — Watertown’s Turner Hall has been an important part of the local community. “We’ve been here a long time.

When you put 150 [years] on a credit app, people look at you funny, like what are you talking about,” says Manager Richard Doman with a chuckle.

Doman has been involved with Turner Hall for 43 of those 153 years. The facility has been a Tavern League member since it got its first liquor license about 60 years ago, making it the longest-standing member of the Jefferson County Tavern League, which celebrates its 75th anniversary in October.

Around the state and country, many facilities bear the name Turner Hall.

Doman explains that the hall has its roots in the German Turnverein associations of the early 19th century, which was founded to mentally and physically prepare youth for resistance to anti-democratic forms of government. The name Turner comes from the German word “turnen,” or gymnastics, which the association specifically used as preparation for military drills.

offering their time as cooks, bartenders, servers, cleaning crew and more.

Turner Hall has about 65 members, and their purpose is to give back to the community. “Our members support that not only by offering their time and talent, but allowing us to give back to others. We give a lot, no matter what the cause.”

In addition to the volunteer labor and making monetary donations to local organizations in Turner Hall’s name, Doman will also reduce costs at the facility to help organizations cut their expenses and raise more money for the organization. “We donate so much, it’s hard to put a figure on it.”

The desire to give back is just one of the many reasons Doman is a strong supporter of Tavern League. “Tavern League is so good at giving, and I like to be right with them.”

He also appreciates how Tavern League “always has our back.” Doman helped

Although Watertown’s Turner Hall still contributes to youth gymnastic programs, its focus has shifted to events like weddings, banquets and parties, and catering. And even with that, it’s just about breaking even.

“I don’t think I’m a scrapper, but I believe in what’s right, so I contacted Tavern League to see if something could be done,” says Doman, who testified before the state Senate and Assembly on the need for the bill. “We found a lot of support, and it passed unanimously … one of few to do so and that seldom happens.”

Like many taverns, Turner Hall is “getting by, living day to day,” and Doman appreciates the support Tavern League provides its members. “Like all taverns, it’s really tough. The laws have changed; we used to do weddings with 20 half-barrels, now three or four is a big wedding,” says Doman. “The laws have changed, for better or worse, and Tavern League has been very instrumental to get the word out and highlight opportunities to get involved. They’ve got my back, and I’ve got theirs.”TLW Turner Hall, Watertown Richard Doman 301 S. 4th St., Watertown, WI • 920-261-5481

131 S. Fair Oaks Ave Madison, WI 53704 608.249.5391 www.kessenichs.com

A F F O R D A B L E B A R & R E S TA U R A N T E Q U I P M E N T A N D S U P P L I E S

New and Used!

We Deliver!

Turner Hall is a nonprofit, volunteer-run organization. Doman, his wife, Susan, and his daughters Becky and Amy, have made running Turner Hall into a family affair,

Hours: M-F 8am - 5pm Sat. 8am - 2pm

Order on-line www.kessenichs.com

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Charity Spotlight Jefferson County Head Start In addition to providing a range of individualized education and early childhood development services, Head Start provides medical, dental and mental health and nutrition.

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he Jefferson County Head Start program is dedicated to giving the county’s young and deserving learners a strong start in the classroom. A federally funded preschool program, Head Start serves income-eligible children ages three through five and their families. The program is based on the Federal Poverty guideline, for a family of four, that’s an annual income of less than $23,850.

Families also qualify for the program if they receive Social Security Income, Temporary Cash Assistance for Needy Families or if they are in foster care or homeless.

“Head Start has a long tradition of delivering comprehensive, high-quality services designed to foster healthy development to the low-income children that they serve,” says Jefferson County Head Start Program Director Mary Anne Wieland.

During the 2013-‘14 school year, the Jefferson County Head Start program provided preschool services to 235 children living throughout the county. Sessions, which are either full day or half day, are held in four Head Start centers located in Watertown, Jefferson, Hebron and Fort Atkinson. Parents can apply to the program directly; the program also has partnerships with all local school districts and other community agencies as well.

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Parent involvement is also critical to the Head Start program. “Head Start fosters the role of parents as the primary educators and nurturers of, and advocates for, their children,” says Wieland. The Jefferson County Head Start program works in close partnership with parents to assist them in developing and utilizing their individual and family strengths to successfully meet personal and family goals. Parents are always encouraged to be involved in all aspects of the program.

“Research shows that with supportive home learning environments, children have increased literacy, better peer interactions, fewer behavior problems and more motivation and persistence,” says Wieland. “Head Start supports this family involvement by developing ongoing partnerships between staff and families, so that children are ready for school and sustain development and learning gains.”

With a goal to prepare each student for the classroom, the Head Start program establishes school readiness goals for students, assesses each child’s progress and aggregates and analyzes data to understand and ensure that progress of children is occurring. “Basically, the program works to ensure that each child

is ready, in all aspects, to enter into the kindergarten classroom,” says Wieland.

Cultivating partnerships in the community, such as the relationship Head Start has with the Jefferson County Tavern League, is important to ensuring that community resources are used in an efficient and effective manner that directly benefits and supports the children and families participating in the program.

“The needs of Head Start families are diverse and complex. Outside donations are used to help meet the individual needs of families, to provide educational supplies to each Head Start classroom, and to provide resources that remove obstacles families face while trying to access care and treatment,” says Wieland.

Donations have provided families with food, emergency health services, gas cards to ensure medical appointments can be kept, appropriate clothing for children, mental health consultations, school supplies and transportation so that children can regularly attend school.

A long-range goal is to integrate technology into each Head Start classroom to expand, enrich and extend the curriculum for all students, with a strong emphasis on meeting the needs of children with diagnosed disabilities and on meeting the needs of English language learners. To supplement grant funding, parent involvement activities help bring much-needed support. But the most successful fundraising activities, says Wieland, are those that are done by community partners, such as Tavern League, to support Head Start activities. TLW Jefferson County Head Start Mary Anne Wieland, Program Director 1541 Annex Road, Jefferson 920-674-5577 or 800-332-5577 www.whsaonline.org

www.tlw.org

Partners in Progress Major suPPorter of state and LocaL tavern Leagues Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers)

• Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCOnSIn AMUSEMEnT & MUSIC OPERATORS PO Box 250, Poynette, WI 53955 | T: 608.635.4316 | F: 608.635.4327 | E: wamomax@aol.com A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament

Featured Affiliates

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Meyer Brothers It’s a six-person show. Eight if you include Lenny and Marge, the parents of the Meyer brothers: Rick, Bob, Terry, Tom, Randy and Steve. The homemade, Old Fashioned drinks that Lenny served at his supper club in St. Nazianz, Wis., years ago have become the foundation of a wellknown and respected family business that is thriving today.

The Meyer Brothers LLC formed in 2009 and now its Old Fashioned mix can be found in 550 places around the state. Bob says his dad has been a lifelong TLW member and now the business is proud to be an affiliate member, sharing Lenny’s recipe with others. “He’s always talked highly about the Tavern League,” says Bob. “One of the things I remember is him going to the conventions and trade shows.”

Lenny is proud his sons are selling his Old Fashioned mix and Bob says the label is even a tribute to his dad’s previous restaurant. The six silhouettes on the label represent the brothers, but the gold and red crest is a replica from the Meyer’s Dinner Club menu cover.

The recipe for the mix was developed in the 1960s and still garners recognition from that generation’s customers as well as those experiencing it for the first time. The first place that sold Meyer Brothers Old Fashioned Mix was in a little gas station in St. Nazianz, the village where the company is headquartered. “Some old timers who used to hang out at my dad’s place couldn’t believe we had bottled it, and told us it tasted exactly how they remembered it from back then,” says Bob. He explains what makes this product unique is the real Angostura bitters, real sugar and all other natural ingredients. “It’s also highly concentrated, so a little goes a long way. And, you don’t have to muddle it at all,”says Bob. The last couple of years the company has spent some money on advertising through television commercials, radio and print ads. One TV spot tells the story of Lenny and his sons, and another is a holidaythemed commercial.

Bob says two new products are in development and on track to be launched this fall, hopefully in time for the TLW’s Fall Convention. He says the TLW events are important to the business, his brothers and him. “You never know who you’ll run into or will stop at the booth,” Bob says. “Dad is 78 years old and he still talks about the league and all the good memories.”

Meyer Brothers LLC Robert Meyer P.O. Box 196, St. Nazianz, WI 54232 • 920-639-4488 robert.meyer@themeyerbrothers.com • www.themeyerbrothers.com

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HEARTLAND PAYMENT SYSTEMS Heartland Payment Systems is a relatively new company – it’s just 17 years old – yet it’s the third largest payroll service provider in the country. But, its resources extend beyond payroll, says Brad Patzner, a territory manager for the company.

Most notable, Patzner explains, is the credit card processing it offers.

“We’re a processor, not a re-seller,” he says. “That’s a big difference.

We eliminate the middle man.” Payment processing is approximately 90 percent of the company’s revenue and Patzner says their systems help keep more dollars with taverns, Heartland’s customers.

Their payroll products offer a high level of functionality for a tavern, keeping all records in the cloud. Payroll is offered as a full service, human resources support feature.

Heartland also helps businesses with marketing, specifically teaching customers how to utilize gift cards in marketing efforts. “I walk a customer through the process of how to use their gift cards and get people in the door,” Patzner says.

The latest innovation at Heartland, and an exciting one, he says, is a costeffective Android tablet system called Leaf used for ordering and processing payments. “A legacy point-of-sales system can be $12,000 to $20,000, so we’re trying to provide the newest, cost-effective technology available,” Patzner exclaims. In addition to the upfront cost for the tablet, a $50 per month fee is charged for the first station and $25 for each additional.

Patzner states Heartland’s role as a TLW affiliate member offers them the opportunity to learn about the tavern industry, and to help TLW members, by teaching them about the credit card industry. “As we change and people carry less and less cash, tavern owners need to understand how our industry works, including our fee structures, instead of shopping for the lowest price,” he says.

He explains that the lowest quote on credit card processing services doesn’t necessarily mean it’s the lowest price overall, and says he hears too many stories of business owners who have been burned and are confused, untrusting and not sure what to do. “There are a lot of tricks to hiding fee structures,” he says. “Heartland is full disclosure and eliminates the middle man with clear billing statements and no hidden fees.”

Twenty Heartland representatives are busy helping businesses in the state of Wisconsin. When all is said and done, Patzner says: “We try to be fair to the members on the pricing of equipment and fees, both in credit cards and payroll services.”

Heartland Payment Systems Brad Patzner 1406 Hanover Place, Waunakee, WI 53597-2673 • 608- 213-1282 brad.patzner@e-hps.com • www.heartlandpaymentsystems.com www.tlw.org

REINHART FOODSERVICE® LLC When Eric Cronert, vice president of marketing and communications for Reinhart Foodservice talks about the company’s business model he stresses how important the small local tavern and restaurant owner are to their core values. “Yes, we have national scale and with that comes tremendous opportunity to buy right and to offer the right services and technology, but we will never be so big that we lose sight of the local market,” says Cronert.

Although Reinhart has grown from a single location in La Crosse in 1972 to 31 locations across the eastern U.S., Cronert emphasizes the company still maintains its family-owned philosophy which puts the customer first.

Cronert says they try to help their customers in three areas: manage food costs, improve operations, and when possible, help market their businesses. In fact, Cronert uses the Food Network’s “Restaurant Impossible” as a good analogy when describing how they work with customers. “People have a passion for food and good service, so they get in the [bar, restaurant] business,” says Cronert. “All of a sudden, they realize it’s a business and they have to make money – we want them to be successful, because their success is our success,” he says.

Mike Disher - Matt Disher - Andrew Disher - Michael Disher II

Reinhart’s Street Sales Consultants, approximately 100-150 in Wisconsin, canvas the state from locations in La Crosse, Shawano and Milwaukee and interact with customers to help purchase the right food selections, understand fluctuating food costs, re-engineer menus and track inventory.

Product choice and flexibility in product assortment are other key drivers that make the company appealing to smaller business owners.

Reinhart has a comprehensive selection of private label products that provide an excellent value, but name brands are also available.

In addition, beverage/chemical specialists work with bar/restaurant owners on back of the house commodities like cleaning products, and meat specialists tailor meat programs to each business. Another service offered is Reinhart Direct Restaurant Supplies, an online catalog that features thousands of items, everything from barware to janitorial supplies delivered right to your door. Plus Reinhart’s TRACS® Direct is an online customized tool that helps bar owners manage inventory, build recipes, and analyze their purchasing history.

It’s this combination of services, according to Cronert that let the bar/ restaurant owner stay focused on taking care of their customers and running their businesses. “They all work long hours,” says Cronert, “and if we can help them shorten those work days, that’s a key benefit.”

Reinhart Foodservice-La Crosse Division Tony Murphy, Director of Sales 1-800-827-4020, ext. 389 • 608-793-9277 Direct Line www.rfsdelivers.com www.tlw.org

www.tlw.org

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Legislative Notes Fall Campaigns Gear Up for General Election

By Scott Stenger, Stenger Government Relations

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ith the August 12 primary behind us, the lineup is now set for the 2014 fall general election on November 4. The headline race this year is the gubernatorial contest, in which incumbent Republican Gov. Scott Walker faces off against challenger, Democrat Mary Burke. The state attorney general’s race should be high profile as well, as Jefferson County District Attorney Susan Happ, the Democratic candidate, faces off against Republican candidate Brad Schimel, the Waukesha County District Attorney. Along with a number of statewide races, there is a race in all eight congressional districts. In addition, 17 of the state’s 33 state Senate seats are up for election, along with all 99 seats in the state Assembly.

Below is a list of the races on this fall’s ballot: Governor

• Scott Walker (R-I) • Mary Burke (D) • Robert Burke (L) • Dennis Fehr (I) Lt. Governor

• R ebecca Kleefisch (R-I) • John Lehman (D) • Joseph Brost (L) Secretary of State

• Doug La Follette (D-I) • Julian Bradley (R) • Jerry Broitzman (I) • Andy Craig (L) State Treasurer

• David Sartori (D) • Matt Adamczyk (R) • Jerry Shidell (L) • Andrew Zuelke (I) • Ron Hardy (I) Attorney General

• Susan Happ (D) • Brad Schimel (R) • Thomas Nelson Sr (L)

• Paul Ryan (R-I) • Rob Zerban (D) Congressional District 2

Congressional District 3

• Ron Kind (D-I) • Tony Kurtz (R)

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Congressional District 5

• James Sensenbrenner (R-I) • Chris Rockwood (D) Congressional District 6

• Mark Harris (D) • Glenn Grothman (R) • Gus Fahrendorf (L) Congressional District 7

• Sean Duffy (R-I) • Kelly Westlund (D) • Lawrence Dale (I) Congressional District 8

• Reid Ribble (R-I) • Ron Gruett (D) Senate District 1

Senate District 3

• Tim Carpenter (D-I) Senate District 5

• Mark Pocan (D-I) • Peter Theron (R)

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• Gwen Moore (D-I) • Daniel Sebring (R) • Robert Raymond (I)

• Frank Lasee (R-I) • Dean Debroux (D)

Congressional District 1

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• Leah Vukmir (R-I) • Wendy Friedrich (L) Senate District 7

• Chris Larson (D-I) • Jason Arnold (R) Senate District 9

• Martha Laning (D) • Devin LeMahieu (R) September/October 2014

Senate District 11

• Dan Kilkenny (D) • Steve Nass (R) Senate District 13

• Scott Fitzgerald (R-I) • Michelle Zahn (D) Senate District 17

• Pat Bomhack (D) • Howard Marklein (R) Senate District 19

• Penny Bernard Schaber (D) • Roger Roth (R) Senate District 21

• Randy Bryce (D) • Van Wanggaard (R) Senate District 23

• Terry Moulton (R-I) • Phil Swanhorst (D) Senate District 25

• Janet Bewley (D) • Dane Deutsch (R) Senate District 27

• Jon Erpenbach (D-I) Senate District 29

• Jerry Petrowski (R-I) • Paul Demain (D) Senate District 31

• Kathleen Vinehout (D-I) • Mel Pittman (R) Senate District 15

• Janis Ringhand (D) • Brian Fitzgerald (R) Senate District 33

Assembly District 1

• Joe Majeski (D) • Joel Kitchens (R) Assembly District 2

• Andre Jacque (R-I) Assembly District 3

• Al Ott (R-I) Assembly District 4

• Chris Plaunt (D) • David Steffen (R) Assembly District 5

• Jim Steineke (R-I) • Jeff McCabe (D) Assembly District 6

• Gary Tauchen (R-I) Assembly District 7

• Daniel Riemer (D-I) • Scott Espeseth (R) Assembly District 8

• JoCasta Zamarripa (D-I) • Vincent Synowicz (R) Assembly District 9

• Josh Zepnick (D-I) Assembly District 10

• David Bowen (D) Assembly District 11

• Mandela Barnes (D-I) Assembly District 12

• Fred Kessler (D-I) Assembly District 13

• Rob Hutton (R-I) Assembly District 14

• Dale Kooyenga (R-I)

Assembly District 15

• Joe Sanfelippo (R-I) • John Weishan (D) Assembly District 16

• Leon Young (D-I) Assembly District 17

• La Tonya Johnson (D-I) • Eugenie Stackowitz (I) Assembly District 18

• Evan Goyke (D-I) Assembly District 19

• Jonathan Brostoff (D) • Joseph Klein (I) Assembly District 20

• Christine Sinicki (D-I) • Molly McGartland (R) Assembly District 21

• Jessie Rodriguez (R-I) Assembly District 22

• Jessie Read (D) • Janel Brandtjen (R) Assembly District 23

• Jim Ott (R-I) • Beth Lueck (D) Assembly District 24

• Dan Knodl (R) Assembly District 25

• Paul Tittl (R-I) Assembly District 26

• Terry Van Akkeren (D) • Terry Katsma (R)

• Paul Farrow (R-I) • Sherryll Shaddock (D) www.tlw.org

Assembly District 27

• Scott Heining (D) • Tyler Vorpagel (R) Assembly District 28

• Travis Schachntner (D) • Adam Jarchow (R) Assembly District 29

• John Murtha (R-I) Assembly District 30

• Dean Knudson (R-I) • Darrel Laumann (D) • Laurie Kroeger (L) Assembly District 31

• Amy Loudenbeck (R-I) Assembly District 32

• Tyler August (R-I) • Alan Kupsik (D)

Assembly District 48

• Melissa Sargent (D-I) Assembly District 49

• Travis Tranel (R-I) • Chad Henneman (D) Assembly District 50

• Ed Brooks (R-I) • Christopher Miller (D) Assembly District 51

• Dick Cates Jr. (D) • Todd Novak (R) • Adam Laufenberg (L) Assembly District 52

• Jeremy Thiesfeldt (R-I) Assembly District 53

• Michael Schraa (R-I) Assembly District 54

Assembly District 33

• Gordon Hintz (D-I) • Mark Elliott (R)

• Cody Horlacher (R)

Assembly District 55

Assembly District 34

• Rob Swearingen (R-I)

• Mark Westphal (D) • Mike Rohrkaste (R)

Assembly District 35

Assembly District 56

• Mary Czaja (R-I)

• Dave Murphy (R-I)

Assembly District 36

Assembly District 57

• Jeff Mursau (R-I)

• Amanda Stuck (D) • Chris Klein (R)

Assembly District 37

• John Jagler (R-I) • Mary Arnold (D)

Assembly District 58

Assembly District 38

Assembly District 59 Assembly District 60

Assembly District 39

• Robert Brooks (R)

• Mark Born (R-I) • Richard Bennett (I)

Assembly District 61

• Kevin Petersen (R-I) Assembly District 41

• Joan Ballweg (R-I) • Joe Kallas (D) Assembly District 42

• Keith Ripp (R-I) • George Ferriter (D) Assembly District 43

• Andy Jorgensen (D-I) • Leon Hebert (R) Assembly District 44

• Debra Kolste (D-I) • Jacob Dorsey (R) Assembly District 45

• Mark Spreitzer (D) Assembly District 46

• Gary Hebl (D-I) Assembly District 47

• Bob Kulp (R-I) • Norbert Salamonski (D) Assembly District 70

• Amy Sue Vruwink (D-I) • Nancy Vander Meer (R) Assembly District 71

• Katrina Shankland (D-I) Assembly District 72

• Scott Krug (R-I) • Dana Duncan (D) Assembly District 73

• Nick Milroy (D-I) Assembly District 74

• Beth Meyers (D) • Jamey Francis (R) Assembly District 75

• Stephen Smith (D-I) • Romaine Quinn (R) Assembly District 76

• Chris Taylor (D-I) Assembly District 77

• Terese Berceau (D-I) Assembly District 78

• Lisa Subeck (D)

Assembly District 79

Assembly District 89

• Dianne Hesselbein (D-I) • Brent Renteria (R)

• John Nygren (R-I) Assembly District 90

Assembly District 80

• Eric Genrich (D-I) • Shae Sortwell (I)

• Sondy Pope (D-I)

Assembly District 91

Assembly District 81

• Dana Wachs (D-I)

• Dave Considine (D) • Ashton Kirsch (R) Assembly District 82

• Ken Skowronski (R-I) Assembly District 83

• Dave Craig (R-I) • Jim Brownlow (D) Assembly District 84

• Mike Kuglitsch (R-I) Assembly District 85

• Mandy Wright (D-I) • Dave Heaton (R) Assembly District 86

• John Spiros (R-I) • Nancy Stencil (D) Assembly District 87

• Richard Pulcher (D) • James Edming (R) Assembly District 88

• Dan Robinson (D) • John Macco (R)

Assembly District 92

• Chris Danou (D-I) • Isaac Weix (R) Assembly District 93

• Warren Petryk (R-I) • Jeff Smith (D) Assembly District 94

• Steve Doyle (D-I) • Tracie Happel (R) Assembly District 95

• Jill Billings (D-I) Assembly District 96

• Lee Nerison (R-I) • Peter Flesch (D) Assembly District 97

• Scott Allen (R) Assembly District 98

• Adam Neylon (R-I) Assembly District 99

• Chris Kapenga (R-I) • Alice Jensen (D) TLW

• Bob Gannon (R)

• Joel Kleefisch (R-I) • Tom Chojnacki (D)

Assembly District 40

Assembly District 69

• Jesse Kremer (R)

• Sam Kerkman (R-I) Assembly District 62

Drunken Driving at an all-time low in Wisconsin New numbers from the Department of Transportation show drunken driving deaths and injuries have dropped significantly in Wisconsin over the past decade. According to the Wisconsin Department of Transportation, fatalities in alcohol-related crashes dropped 47 percent from 348 in 2003 to 185 in 2013.

In addition, over that same period, the number of injuries dropped 59 percent and alcohol-related crashes declined 45 percent.

• Thomas Weatherston (R-I) Assembly District 63

• Robin Vos (R-I) • Andy Mitchell (D) Assembly District 64

• Peter Barca (D-I) Assembly District 65

• Tod Ohnstad (D-I) Assembly District 66

• Cory Mason (D-I) • George Meyers (L) Assembly District 67

• Tom Larson (R-I) • Gary Stene (D) Assembly District 68

• Kathy Bernier (R-I) • Jeff Peck (D)

• Robb Kahl (D-I) • Phillip Anderson (L) www.tlw.org

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Accounting Help MEASURING BUSINESS PERFORMANCE

By Michelle Eno, CPA

ments. You should seek the advice of an accounting professional to help you accurately measure your business’s performance.

industry statistical data available from a variety of resources, you can identify trends, strengths, and weaknesses in the market and your business in particular.

HOW DO YOU MEASURE BUSINESS PERFORMANCE?

Forecast business revenue Forecasting (predicting) your company’s revenues for a future period of time can help you anticipate capital needs and manage expenses.

Measuring business performance can be accomplished in a variety of ways for a variety of purposes. We will only be discussing a few of those ways and purposes here.

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easuring business performance provides you with information that helps you make decisions about your company, and provides information to other interested parties, such as investors, creditors, and potential purchasers. It identifies your company’s economic activity by collecting, measuring, classifying, and summarizing data and reducing it to a few, highly significant items that, when properly assembled and reported, describe your company’s financial condition and results of operation. These reports can then be analyzed and used by parties both internal and external to the company.

Measuring business performance puts a dollar figure on the status of your company so you know and understand how your business is doing in general and how it should proceed. Measuring business performance lets you plan, evaluate, and control your business. For example, is your company making money?

Losing money? Growing? Succeeding?

Failing? Should your company expand?

Purchase a competitor? Should it use financing from operating profits or from borrowing? These are just some of the questions that measuring business performance prompts you to ask.

Some of the following accounting and financial reporting principles and procedures must conform to certain require-

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Compute the business balance sheet One of the most helpful ways to measure business performance is to compute the business balance sheet. A balance sheet is a statement of a company’s assets, liabilities, and equity at a specific point in time (sometimes referred to as a “snapshot”). The balance sheet shows, in dollars, what the business owns (assets), what it owes (liabilities), and the shareholder equity in the company.

The balance sheet provides you with a picture of the company’s financial condition at a given point in time. The balance sheet allows you to assess the liquidity and financial flexibility of your company (e.g., do you have enough cash to pay the current bills?) and its current capital structure.

Monitor monthly financial statements Another helpful way to measure business performance is by monitoring the monthly financial statements. The financial statements (e.g., balance sheet and income statement) provide you with information such as the current financial structure of the business, current and past earnings, and changes in financial position.

Track accounts receivable Tracking your company’s accounts receivable helps your company keep sufficient liquid funds and ensures that sales revenues are actually collected.

Keep records of travel and entertainment expenses In general, travel and related expenses are deductible. These include (but are not limited to) transportation, lodging and 50 percent of your business-related meals and entertainment expenses. (This limit applies to employers even if they reimburse their employees for 100 percent of the expenses.) The Internal Revenue Service (IRS) watches these deductions very carefully. Keeping records of travel and entertainment expenses helps you keep the IRS happy by ensuring adequate backup for these tax deductions.

Additionally, these records help you control and manage these expenses. TLW Michelle (Shelly) Eno is Tax & Business Services Department Manager with Wegner LLP, CPAs & Consultants with offices in Madison, Baraboo, Janesville and Pewaukee. This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Michelle at 608-442-1951 or michelle. eno@wegnercpas.com

Analyze financial ratios You can compare your business to other businesses in your industry by analyzing business financial ratios. Using data from your company’s financial statements and www.tlw.org

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608-665-1909 Your Local Authorized DIRECTV Dealer Blackout restrictions and other conditions apply to all sports programming. Actual number of games varies by market due to blackout rules and other conditions. Next-day installation is subject to availability. $19.95 Handling & Delivery fee required. Applicable use tax adjustment may apply on the retail value of the installation. Programming, pricing, terms and conditions subject to change at any time. Taxes not included. Receipt of DIRECTV programming subject to terms of DIRECTV Commercial Customer Viewing Agreement; copy provided with new customer information packet. ©2014 DIRECTV. DIRECTV and the DIRECTV for BUSINESS logo are trademarks of DIRECTV, LLC. All other trademarks are the property of their respective owners.

FALL BACK! Remember to Set Your Clocks Back!

Daylight savings time ends on the first Sunday in November, so remember to set your clock BACK an hour at 2:00 a.m. on Sunday November, 2.

Section 175.095(2), Wis. Stats., states that daylight saving time begins at 2:00 a.m. the second Sunday in March and ends at 2:00 a.m. the first Sunday in November.

As such, clocks are set ahead one hour at 2:00 a.m. the second Sunday in March. Thus taverns would close at 3:30 a.m. daylight saving time on this date.

On the first Sunday in November, the clocks are set back an hour at 2:00 a.m.; bars gain an extra hour and must close at 2:30 a.m. regular Central Standard Time. www.tlw.org

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Affiliate Members TLW AFFILIATE MEMBERS as of August 15, 2014 Ackley Novelty Inc.

Dean’s Satellite

Affiliated Investment Group

Delafield Brew Haus

Affordable Hood Cleaning/ Lighting

DeVere Company Inc.

Airgas National Carbonation Alliance Insurance Centers LLC Allied Games Inc. Allied Insurance Centers Inc. American Entertainment Services Inc.

Dierks Waukesha Dining Publications LLC DISCUS Disher Insurance Services DJ D-Train

Indianhead Foodservice Dist. Inc. Insurance Center J T Graphics & Advertising Inc. JBM Amusements Johnson Brothers Beverage Johnson Dist. Inc. Just in Time Refrigeration LLC

Park Ridge Distributing Inc. Patron Spirits Company Pehler Distributing Inc. Per Mar Security Services Pigeon River Brewing Co. Plunkett’s Pest Control Portesi Italian Foods Inc. Precision Pours Inc.

DUDSapparel

Kavanaughs Restaurant Supplies

American Income Life

Ecolab

Keg-Stands LLC

Racine Amusement Inc.

American Welding & Gas

Edge One Inc.

Kessenich’s Ltd.

Red’s Novelty Ltd.

Amusement Devices Inc.

El Cortez Hotel & Casino

KevCorp International

Reinhart Food Service LLC

B & K Bar & Restaurant Supplies

Emil’s Pizza Inc.

KLB Insurance ServicesIllinois Casualty

Riverside Foods Inc.

B-M Music & Games

Kobussen Buses Ltd.

Sam’s Amusement Co.

Badger Hood Cleaning

Engels Commercial Appliance Inc.

Lamers Bus Lines

F.T.S. & Co.

Sam’s Club

Baraboo Sysco Food Services

Lebby’s Frozen Pizza

Fabiano Brothers

Sanimax USA LLC

Baraboo Tent & Awning

Lee Beverage Of Wisconsin LLC

First Data Corporation

Saratoga Liquor Co. Inc.

BarsGuru Enterprises LLC

Legacy Advisor Network

Bay Tek Games

Flanigan Distributing

Schmidt Novelty

Fleming’s Fire I

LJP Insurance Agency/ Rural Mutual

Service Specialists

Bay Towel/Linen Rental Beechwood Distributors Inc.

Flipside Coin Machines Inc.

Benedict Refrigeration Service Inc.

Foremost Business Systems

Benefit Companies Inc.

Energy Distributing

Freistadt Alte Kameraden Band

M & R Amusements & Vending LLC Magnuson Industries Inc. Mass Appeal Specialties Inc.

QponDog On Mobile Advisors

S & S Distributing Inc.

Skill Pong LLC Special Olympics Wisconsin Inc. Stansfield Vending Inc. Star Connection/LodgeVision

Friebert, Finerty & St. John S.C.

Meyer Brothers LLC

Game Management Corp.

Midstate Amusement Games

Games Are Us Inc.

Midwest Amusements

Bill’s Distributing Ltd.

General Beer - Northeast Inc.

Midwest Coin Concepts Of WI

Blue Honey Bio-Fuels Inc.

General Beverage Sales Co.

Milwaukee Brewers

BMI (Broadcast Music Inc.)

Glavinsured Agency Inc.

Milwaukee Bucks

Bob Schuchardt Insurance

Great Lakes Amusements

Milwaukee Pedal Tavern LLC

Boelter Companies

Great Lakes Beverage

Brat Stop Products LLC

Great Lakes Distillery

Mississippi River Distilling Company

Tricky Dick & Joyce Specialty

Bromak Sales Inc.

Great Northern Amusements

Mitchell Novelty Co.

Unifirst

Capital Brewery

Guardian Pest Solutions Inc.

Modern Cash Register Systems

U.S. Bank

Cardtronics USA

Gunderson Linen

Murphy Desmond S.C.

Vern’s Cheese Inc.

Cash Depot

Happy Tap

National Chemicals Inc.

Vital Tokens

Central Ceiling Systems Inc.

Health Markets Insurance Agency

Nei - Turner Media Group Inc.

Wausau Coin Machines Inc.

New Glarus Brewing Co.

WI Hospitality Insured

Heartland Payment Systems

Northern Lakes Amusement

Wil-Kil Pest Control

Hiawatha Chef, Bar and Janitorial Supply

Northwest Coin Machine Co.

Wine Institute

O’Grady’s Pizza

Wisconsin Environmental Services

Best Bargains Bevinco Big Game Sports Cards/ Sterling Graphics

Chambers Travel Coffee Express Inc. Cornerstone Processing Solutions Inc. Corporate Casuals & Promotional Products

Holiday Wholesale Inc. Hospitality Services Corp.

County Wide Extinguisher Inc.

Huebsch Services

D & D Amusement Games LLC

Hyer Standards

Dalin Lindseth & Co., S. C.

Ideal Ad & Sportswear

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Micro Matic

Office Supplies 2 U Inc. Omega Processing Solutions

Stevens Point Brewery Superior Beverages LLC Superior Vending Tamarak Design’s Think Ink & Design Ticket King Inc. Tito’s Handmade Vodka Tri-Mart Corporation

Wisconsin Souvenir Milkcaps

Oven Baked Eats Paradise Printing Company

www.tlw.org

Riverside F oods Caprese Style Mozzarella

$25

Rebate

with Tomato Basil

Premium Dill Pickle Slices

Mozzarella breaded in Italian crumbs bursting with sweet basil and tomato flavor. Code: 4606 Pack: 4/2.5 lb.

Fresh brined 1/2” thick garden pickle dusted with hints of sweet basil and garlic. Code: 4815 Pack: 4/2.5 lb.

Beer Battered Brat Slices

3” Mini Mozzarella Rolls

Johnsonville® brat slices dipped in a batter featuring Leinenkugel’s® Original beer. Code: 4634 Pack: 4/2.5 lb.

Fry or oven ready mozzarella sticks wrapped in a crispy wonton and lightly batttered. Code: 4591 Pack: 6/2 lb.

Purchase 8 (eight) cases of any of these featured products and we will rebate you $25. Mix or match!

Mail this completed coupon and qualifying distributor invoices to: Riverside Foods 2520 Wilson Street Two Rivers, WI 54241

NAME/TITLE

COMPANY NAME

MAILING ADDRESS

CITY

PHONE NUMBER STATE

ZIP

ONLY ONE REDEMPTION PER ESTABLISHMENT. NOT TO EXCEED $25. MAY NOT BE COMBINED WITH ANY OTHER OFFERS. MAY NOT CLAIM WITH INVOICES ALREADY SUBMITTED ON OTHER OFFERS. OFFER DOES NOT APPLY TO CHAINS OR PRODUCT PURCHASED ON BID. PLEASE ALLOW 4-6 WEEKS FOR REFUND.

2520 Wilson Street | Two Rivers, WI 54241 | www.RiversideFoods.com | 800-678-4511

©2014 Riverside Foods, Inc. All rights reserved

New Members TLW New Members June 12, 2014 to August 15, 2014 State Only Veterans Memorial Association Jan Peterson Ladysmith

Dodge County Dockside Pub & Grill Jackie Lange Beaver Dam MJ’s By the Lake Mary Jo Schmidt Fox Lake

District 1 Kenosha City Carl & Doug’s Bar LLC Shirley Weber Kenosha Mangia Restaurant Susan J. Mantuano-Tishuk Kenosha

Jefferson County Rons Market Ron Ulsberger Helenville Chatty’s Pit Stop Kathy Zwieg Waterloo

Port of Kenosha Beverage House Craig Pias Kenosha

Rapidmart of Watertown LLC Jon Lamp Watertown

Kenosha County Towne Square Richard Corduan Trevor

Yanger’s Pub Chang Yang Watertown Madison/Dane County JoBeck’s Bar Larry Ring Madison

Rock County Charlie’s Place Dennis Casey Janesville

Red Zone Ryan Haelker and Rick Imhoff Madison

El Ra Bowling Lanes Christopher Brose Janesville The Caddy Shack Daniel Thompson Milton

Waukesha County Kelly’s Bleachers Big Bend Kelly Vecitis Big Bend

Walworth County Abell’s Country Lunch Ryan Ahearn Elkhorn

The Station Julie Staupe Waukesha

Walworth Lanes Derek & Jeni Diehl Walworth

Crawford County K.C.’s Bar & Grill Corey L. Hammond Eastman

District 2 Columbia County Northshore Restaurant Chad Kruswicki Portage

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Jake’s Sportsman Bar Jacob Grimsled Ferryville

September/October 2014

Dells/Delton Area Moosejaw Pizza & Dells Brewing Co Mark Schmitz Wisconsin Dells Grant/Iowa County Potosi Brewery Saloon LLC John Udelhofen Potosi La Crosse City/ County Shenanigans of Wisconsin Adam La Crosse Sloopys Bar & Grill Mark Goede La Crosse Syl’s Supper Club Jay Breier La Crosse Sauk County Ishnala Supper Club Robert J. Prosser Lake Delton District 4 Calumet County The Outpost Pub & Provisions Christopher Fiedler Sherwood Fond du Lac City/County Scuds Buds Kathy Gourdine Eden The End Zone Jennifer Price Fond Du Lac Zuzaks Restraurant John Maczuzak Ripon

Manitowoc County 920 Lounge Mark Schlorf Two Rivers Oshkosh City Knuckleheads Booze Blues & BBQ David Lynk Oshkosh Ozaukee County Birch Bark Images Lynn Hatleback Campbellsport Railroad Station Robert Brooks Saukville Washington County Chalet At Little Switzerland Mike Schmitz Slinger District 5 Adams County Green Lake Area Wolff’s Den Bar Teresa Simonis Berlin

Langlade County Heartbreakers Jackie Hofmann Antigo Swartzenbrubers 19th Hole Lyndon Swartzendruber Deerbrook Sammy’s Bar & Grill Pam Jansen Deerbrook Elcho Community Pavilion Inc. Elcho Community Elcho Marathon County Sidelines Bar & Grill Maria Zeimet Marathon Marquette County Jeanna’s American Legion Bar Jeanna Powell Montello

Waupaca County Farmer Gene’s Campground Brenda Zdroik Marion Best Western Grand Seasons D-Fuego Brian Notario Waupaca Waushara County Rough Cut Saloon Coloma Camperland Coloma Wood County Hollyrock’s Tom Striegel Wisconsin Rapids Wild Horse Saloon Dave Tosch Wisconsin Rapids District 6 Brown County Plank Road Pub & Grill Scott Vann De Pere

Oxford Pub & Grub Janet J. Dean Oxford

Robyn’s Nest Robyn Schadt Green Bay

School House Tavern Kari & Justin Gammeter Westfield

Florence County Uptown Lanes & Lounge Brock & Emily Payette Niagara

Sharks Brewz N’ Bitez John Maczuzak Green Lake

Portage County Big Hunchies Roadhouse Barb Jacob Stevens Point

Tuscumbia Country Club John Geils Green Lake

Marinette County Double D’s King of Clubs Dustin Downs Peshtigo

Jordan Bar & Grill John Koshnick Stevens Point

The Office Jerry Koronkiewicz Peshtigo

The Corner Bar Michelle Clark Brandon Chezzers Sports Bar & Grill LLC Keith & Nicole Chesser Friendship

Stubby’s Bar Mark Gelhar Markesan

Shawano County Charlie’s County Market Charles Harvey Shawano

Oconto County Racer’s Rail Rodney P. Smits Sobieski

www.tlw.org

New Members Outagamie County Station 2 Gary Janke Bear Creek

Pepin County JR’s Mainstreet Bar Dennis Haglund, Jr. Plum City

Whistle Inn Robin Beresford Nichols

Pierce County Exile Bar Waylon Blodgett Plum City

District 7 Chippewa County Ritz on the River Dale & Mary Berg Chippewa Falls Clark County Drippy Creek Saloon II Victor Lindenman Neillsville Eau Claire City/ County Badger Sports Bar and Grill David Burg Chippewa Falls Jackson County Randi’s Hideaway Randi Conant Black River Falls Doc’s Bunkhouse Derek Kundinger Merrillan Inwood Supper Club Ron & Pat Kautz Merrillan

Friends Bar & Grill Steve Rinker & Sonia Hernandez River Falls St Croix County Strikers Lanes & Sports Bar Michael & Kay Dorwin Baldwin Trempealeau/ Buffalo County Rumors Bar & Grill Jenna Peterson & Mike Grant Mindoro Spillway Pub Jennifer Woyicki Onalaska The Vet’s Bar & Lounge Vinny Valdez Trempealeau

District 8 Ashland/Bayfield County Frankies Pizza LLC Cheryle Motel Ashland Glidden Chippewa VFW Post 7300 Michael R. Schulk Glidden Northern Pines Golf Course Tim Landgreen Iron River Burnett County T-Dawgs Bar & Grill TJN Event Center Grantsburg Thirsty Minnow Bar & Liquor Store John & Deanna Helstern Hertel Tesora Jacob Mangelsen Siren Fishbowl United Sportsmens Club Richard O. Doering Webster

Sales • Service • Installation Commercial Refrigeration/HVAC Ice Machine Leasing/Rentals Walk Ins

608-838-1314 • www.justintimeref.net Serving the Madison/Milwaukee Areas

www.tlw.org

Greater Northwoods Heart Of the North Bar & Grill Stephen Ogden Mercer Lakeland Area Marty’s Place North Andrea Cady-Teece Arbor Vitae Sportsmen’s Chalet Gary & Laurel Frank Eagle River Oneida County Woodpecker Bar and Grill Mike Hastreiter Rhinelander Price County Tailgators Becky S. Solberg Park Falls The Inn & Outhouse Bar Dan & Guy Sieg Park Falls Fusak’s Tavern Pete & Michele Fusak Phillips

Superior/ Douglas County Pizza Man Jeff Anderson Superior Tomahawk/ Merrill Area Jimbo’s James Merkel Merrill Vilas County Aberdeen Lodge Drew Philipp Manitowish Waters Dawson’s Pier Jeffrey Visner Land O Lakes

O’Briens Pub Joel J. Klamann Milwaukee The New 6500 Bar Lisa Branson Milwaukee Toni’s Moody Blues Toni Marunowski Milwaukee Urban Joe Cafe Inc. Joe Tairi Milwaukee The Landing Food & Spirits Gregg Sommers Saint Francis

District 9 Milwaukee County Hospitality Brothers Bar & Grill Marc Fortney Milwaukee Burke’s Irish Castle Sean Burke Milwaukee

Slick Willies Bar & Grill George Reyes & Justin Laskowski South Milwaukee Hanke’s Richard Branski West Allis Jonny Hammers Jon Cervantes West Allis

D14 Brewery & Pub Matthew McCulloch Milwaukee

Rockstar Saloon Sharon Butterfield West Allis

Mc Ginn’s Jeffrey P. Dobbe Milwaukee

• Small Business Financial Planning • Specializing in Retirement Plans • IRA’s • Mutual Funds • Annuities • Stocks & Bonds

JIM ROPEL

920-387-5952

TLW Affiliate Member

234 North Clark Street, Mayville, WI 53050 Member FINRA/SIPC

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HELPING OUR KIDS AND YOUR BUSINESS IS EASY. Maybe that’s because doing the Smoke Check – checking IDs every time you sell tobacco products – is easy. When your employees verify every customer’s age when selling tobacco products, they’re not only making a difference in the lives of Wisconsin’s kids, they’re also saving your business from expensive license suspensions and fines. It’s a win-win. Train your employees for free at SmokeCheck.org.

Thank you for doing the Smoke Check.

SmokeCheck.org

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Sponsored by the Wisconsin Tobacco Prevention and Control Program, part of the Wisconsin Department of Health Services.

www.tlw.org

Ask the tlw ON-PREMISE LICENSEE FAQS This new column will cover questions on-premise proprietors face every day.

Answers are based on alcohol beverage laws for retailers set forth by the Wisconsin Department of Revenue.

Q: I own a small bar and once in a while I run out of some types of liquor to serve my customers. Can I run over to my local liquor store and purchase a bottle?

A: The quick answer is no. The Wisconsin Dept. of Revenue alcohol beverage laws for retailers clearly states that no sales to other licensees for resale can be made by those holding a Class “A” Fermented Malt Beverage License; Class “A” Liquor License; Class “B” Fermented Malt Beverage License; Class “B” Liquor License; or Class “C” Wine License.

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• Large fleet for the most extensive coverage in the Upper Midwest

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• Fruits and vegetables • Bakery products • Eggs and solid dairy

• Prompt, reliable service in any weather through our dedicated service delivery team

www.sanimax.com·info@sanimax.com·1.800.765.6453 www.tlw.org

Q: I sometimes have families come into my restaurant that include parents and their minor children, who are ages 18-20. Can I serve the kids alcohol as long as they’re with their parents?

A: Yes, according to Section 125.01 (1) of the Wisconsin Statutes, “An underage person accompanied by a parent, guardian, or spouse of legal drinking age may be sold or served alcohol beverages in any licensed premises.” Keep in mind, however, this is at the discretion of the licensee. The licensed premise may choose to prohibit consumption and possession of alcohol beverages by underage persons.

Q: When does daylight savings time end?

A: As in all years, it’s the first Sunday in November, so Sunday, Nov. 2, 2014. At 2 a.m. on this date, clocks are set back an hour; bars gain an extra hour and must close at 2:30 a.m. regular Central Standard Time.

For a complete overview of the Wisconsin Dept. of Revenue Alcohol Beverage & Tobacco Laws for Retailers, visit www.tlw.org and click government affairs or refer to the 2014 On Premise Directory. Publication 302, Wisconsin Alcohol Beverage and Tobacco Laws for Retailers can also be found by visiting www.revenue.wi.gov.

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TLW and Brew Crew Hit it Out of the Park The Tavern League of Wisconsin and the Milwaukee Brewers both enjoyed success at Miller Park on Saturday, August 9.

Photos by Sarah Zamecnik

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www.tlw.org

.

The TLW hosted its 11th annual tailgate party to benefit the Tavern Industry Political Action Committee (TIPAC) with over 350 members in attendance. The crowd enjoyed brats, steamed sweet corn and of course, cold beer. The classic rock and blues band, RockerBoxx, played favorites to dance and sing along to, and an appearance by the Klement’s Racing Sausages provided the chance for a photo op.

The Brewers and Los Angeles Dodgers took the field for the 6:10 p.m. start, and the ceremonial first pitch was thrown out

by TLW President Terry Harvath to get the game underway. Mike Fiers pitched eight full innings, and homeruns by Khris Davis and Carlos Gomez lead the Brewers to a 4-1 win, while 40,553 fans looked on.

A big thanks to the Milwaukee County Hospitality Association, MillerCoors and Brat Stop Brats. If you missed out on the fun this year, watch for information in spring 2015 for next summer’s event. TLW

Local League updates Governor’s Fundraising Event

AL, INC MASS APPE

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1-800-345-5432 NAT’L

EMBROIDERY & IN-HOUSE CUSTOM SCREEN PRINTING Thousands of Advertising Items to Help Promote Your Business!!

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A4 HOODED SWEATSHIRT

9oz SWEATSHIRT - 1ST QUALITY COLORS: ROYAL, CHARCOAL, ORANGE, BLACK SIZES: M - 3XL

12 24 48 72 144 $14.00 13.75 13.50 13.25 13.00 $3.00 an X over Xlg Minimum order of 12.

Includes one color one location Imprint

5775B LS V-NECK THERMAL UNISEX SHIRT LONG SLEEVE THERMAL V-NECK SHIRT COLORS: BLACK SIZES: S - 2XL

12 24 48 72 144 $8.95 8.70 8.45 8.20 7.95 Minimum order of 12.

Includes One Color, One Location Imprint.

CHATEAU UNISEX MOCK NECK SWEAT 100% COTTON 9.oz HOODIE SIZES: SM - 2XL COLORS: NAVY, GREY

12 24 48 72 144 $19.95 19.50 18.75 18.25 17.75 $3.00 per x over xlg Minimum order of 12.

Includes one color one location Imprint

2025 (NO POCKETS) 2025P - POCKETS LS CAMO SHIRTS

ASSORTED PATTERNS ASSORTED SIZES: SM - 3XLG

12 24 48 72 144 $13.00 12.75 12.25 12.00 11.75 $2.50 per X over XL. Minimum order of 12.

Includes one color one location Imprint

2028 (NO POCKETS) 2028P - POCKETS SS CAMO SHIRTS

ASSORTED PATTERNS ASSORTED SIZES: SM - 3XLG

Tavern League of Wisconsin members attended a fundraiser for Gov. Scott Walker’s re-election campaign at MillerCoors in Milwaukee on July 28. From left: TLW Southern Zone Vice President, Districts 1, 3 and 9 Dan Taivalkoski; Chris Taivalkoski; TLW Senior Vice President Chris Marsicano; Gov. Scott Walker; President/Membership Director Milwaukee County Hospitality Association Jim Losiniecki; and Vice President/Co-chair Membership Director, Milwaukee County Hospitality Association and TLW 9th District Director Lorie Helm.

Want to See Your Local League Featured in On Premise?

Send your photos and a brief description to:

Pete Madland, petem@tlw.org • Chris Marsicano, c.marsicano@yahoo.com Barb Howell, bhowell@ntmediagroup.com www.tlw.org

12 24 48 72 144 $11.00 10.75 10.25 10.00 9.75 $2.50 per X over XL. Minimum order of 12.

Includes one color one location Imprint

205L KEYA LONGSLEEVE TEE 6.1oz 100% COTTON LS T-SHIRT COLORS: BLACK OR RED SIZES: S - 2XL,(3XL IN RED)

12 24 48 72 144 $7.50 7.25 7.00 6.75 6.50 Minimum order of 12.

Includes one color one location Imprint

CHECK OUT OUR WEBSITE www.massappealinc.com september/october 2014

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Advertiser Index Affiliated Investment Group Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Alliance Payment Systems Inc. www.alliancepaymentsystems.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Anheuser-Busch Inc. www.anheuser-busch.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Countywide Extinguisher www.countywideextinguisher.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Disher Insurance Services www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Dripping Springs Vodka www.drippingspringsvodka.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Edge One www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Emil’s Pizza www.emilspizza.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Engels Commercial Appliance www.engelsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Jim’s Specialties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Just In Time Refrigeration www.justintimeref.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 KLB Insurance www.klbins.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Kalahari Waterpark Resort & Convention Center www.kalahariresorts.com/Wisconsin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Kessenichs LTD. www.kessinchs.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Kobussen Trailway/Buses LTD. www.kobussen.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Lamers Bus Lines Inc. www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Magnuson Industries Inc. www.posi-pour.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Mass Appeal Inc. www.massappealinc.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 MillerCoors www.millercoors.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Modern Cash Register Systems www.moderncashregister.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Reinhart Foodservice LLC www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Sanimax www.sanimax.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Smoke Check www.smokecheck.org. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Society Insurance www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Star Connection/Lodge Vision www.savingswithdirect.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Sysco Foods www.baraboosysco.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Tri-Mart Corporation www.trimart.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 WAMO www.wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Wisconsin Souvenir Milk Caps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17, 50 Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

50

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