On Premise September/October 2021

The Official Publication of the Tavern League of Wisconsin

SEPTEMBER/OCTOBER 2021

TLW.ORG

85th Annual

FALL CONVENTION & TRADE SHOW ALSO INSIDE: The Next TLW President Combating the Labor Shortage

MAJOR SUPPORTER of

State and Local Tavern Leagues

PARTNERS IN PROGRESS TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Spring Conference & Show • Donor of Large Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (SafeRide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box 259506 Madison, WI 53725 www.WAMO.net

608.709.1960 608.824.2205 E amanda@wamo.net P F

A complete list of WAMO members can be found at www.WAMO.net.

Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament.

The Official Publication of the Tavern League of Wisconsin SEPTEMBER/OCTOBER 2021 VOLUME 39, NO. 5

FEATURES VYING TO BE YOUR PRESIDENT. . . 8 Cathy Vales and Keith Kern each make the case for becoming the next Tavern League president.

2021 FALL CONVENTION & TRADE SHOW. . . . . . . . . . . . . . . . . 11 Here’s your sneak peek for what to expect at the long-awaited convention in Appleton.

IF YOU OFFER JOBS, WILL THEY COME? . . . . . . . . . . . . . 20

8

There are ways to get around today’s labor shortage in the hospitality industry.

LEAGUE SPOTLIGHTS LEAGUE PROFILE. . . . . . . . . . . . . . . . . . . . 28 Waushara County

BUSINESS SPOTLIGHT. . . . . . . . . . . . . . . 29 Dogger’s Bar & Lanes

CHARITY SPOTLIGHT. . . . . . . . . . . . . . . . 30 Waushara County Food Pantry

LEAGUE LEADER SPOTLIGHT . . . . . . . . . 31

20

Ed Klinger

DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 By the Book. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Accounting on Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Affiliate Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Industry Trends. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

SOCIALIZE WITH US

www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

3

PRESIDENT’S PERSPECTIVE ONE OF THE LUCKIEST GUYS IN WISCONSIN

I

t’s hard to believe that I wrote my first column as your state president four years ago. Over that time, we have experienced more ups and downs in this industry than I can remember in more than 40 years of running my own business. Time sure has flown.

In the last two years, we have seen the coronavirus cripple our industry. Many of our members struggled to keep their doors open. During the initial lockdown, we weren’t allowed to open for almost three months — only surviving on to-go orders for those of us who served food and a complete shutdown for those of us who didn’t.

As a business owner, those were some of the darkest days I’ve ever experienced. I often sat in my empty restaurant and wondered if I would make it. I received many calls from members wondering how they were going to stay in business, too, wondering if they were going to survive with no income and if they would ever be able to reopen again. The Tavern League swung into action, though, working through any channel open to us — the Legislature, the courts, and state and federal government agencies — to do what we could to alleviate the suffering of our members. Unfortunately, for some of our members, what we could do was very limited, especially in Dane County and the city of Milwaukee.

The TLW spent over a quarter of a million dollars fighting the lockdown, mask mandate and other fires breaking out on the local level all over the state. Although we could not help everyone as much as I wish we could have, I’m very proud of what we were able to accomplish. Just look at the states surrounding us and I think you can see the difference the TLW was able to make. It was our goal to get as much information as possible out to our members, such as what to do to comply with local mandates, how to participate in the many different grant programs that the state and federal government offered, and so much more.

Just as we thought there was light at the end of the tunnel and things were getting back to normal at the start of this last summer, another problem engulfed our industry — a lack of employees. Many of our members have had to close several days a week or otherwise shorten their business hours. Some have had to close their dining rooms and only serve food at their bars. This labor shortage has not only affected the hospitality industry, but many other industries as well. We’re seeing that in the trickle-down

4

n

On Premise

n

SEPTEMBER/OCTOBER 2021

effect it’s having on some of the suppliers we deal with on a daily basis. We’ve had difficulty with food and liquor deliveries, not to mention obtaining certain brands of beer and liquor. Then there was the skyrocketing prices of food.

This, in turn, led to many of us having to raise our prices.

It has been a vicious circle. And now we have communities reinstating mask mandates due to the delta variant of COVID-19.

During all of this, we’ve worked together tirelessly to do what we could to keep our members in business. I am very proud of each and every one of our team members. We have suffered many arrows in the news and on social media for the stances we have taken. It wasn’t pleasant some days, but I would do it all again to save every member of this association.

If that wasn’t enough, at the end of 2020, Pete Madland, our executive director, decided it was time to slow down a little and enjoy life with his lovely wife, LuAnn. He was the cornerstone of this association for many years and it was a daunting task to try to replace him. I formed a committee to search for that person. We spent many days poring over resumes and job qualifications, both from individuals and management companies. In the end, the committee voted to go with AMPED Management Association and, after a discussion and vote with the board, AMPED was hired.

I want to thank the search committee for all their hard work and dedication in making this tough decision. We are confident that we made the right choice. It’s different from what we are used to, but times change, technology changes and we think moving forward with AMPED can give the TLW the tools it needs to move forward into the future.

I was humbled to be nominated to run for president again this year, but I had to decline. After 20 years on the board, I think it’s time for someone new to step forward and take the reins. You — the members of this association — will be making a big decision at the Fall Convention & Trade Show this year. When you vote for the new Tavern League president, your choices will be between Cathy Vales, our senior vice president, and Keith Kern, our Eighth District director. It’s going to be difficult as they are both eminently qualified for the job. Please make sure that you listen to what each candidate has to say and directly ask them any questions you may have about the issues that affect your business. I wish my successor the best of luck going forward as the president of the TLW. I will be here to help in any way I can.

Over the years, as I worked my way up the ladder in this association, I have made so many great friends that I can’t www.tlw.org

PRESIDENT

Chris Marsicano

SENIOR VICE PRESIDENT Cathy Vales

begin to name them all, but know this — each and every one of you has become my friend, and I have enjoyed every minute of my job. Meeting all of you as I traveled the state — coming to your meetings, caucuses, fundraisers and holiday parties — that has been the best part of the position. Our membership has some of the best, hardest working, and most charitable, patriotic and genuinely nice people I have ever witnessed. This last year, the money you have raised for others in need while struggling with your own problems just astounds me. And I am forever thankful and in awe of the way you have taken my favorite charity, VetsRoll, under your wing, raising hundreds of thousands of dollars to support our men and women in uniform.

SECRETARY Erin Pulaski

TREASURER Todd Giraud

SOUTHERN ZONE VICE PRESIDENT Dan Taivalkoski

SOUTHERN DISTRICT VICE PRESIDENT Keith Koehler

EASTERN ZONE VICE PRESIDENT Tim "Tippy" Tomchek

EASTERN DISTRICT VICE PRESIDENT Terri "Sassy" Buman

CENTRAL ZONE VICE PRESIDENT Paul Salzwedel

CENTRAL DISTRICT VICE PRESIDENT Lori Frommgen

This association is like no other in the world. I am proud of it, you, our members, and the work we have done on behalf of our industry. I am humbled every time I think that you have trusted me to act on your behalf as president.

By the time you read this, my brother and I will have sold our business of 56 years. I truly loved working in the restaurant industry and I truly loved working for this association. I don’t know what the future holds for me, but wherever I go or whatever I do, I will always bleed Tavern League red. Now that I no longer have a business to run, I am hoping that Patti and I can get around to see more of you. I want to thank you all again for the trust and confidence you have put in me as your president. I will forever be grateful for your advice and help, but most of all, for your friendship. I consider myself one of the luckiest guys in Wisconsin.

NORTHERN ZONE VICE PRESIDENT Donn “Dino” Amundson

NORTHERN DISTRICT VICE PRESIDENT

Salute,

Nancy Lorbetske

PAST PRESIDENT Terry Harvath

Chris Marsicano TLW President

MANAGING EDITOR

Carrie Mantey, Nei-Turner Media Group Inc.

GRAPHIC DESIGNER

Jerriann Mullen, Nei-Turner Media Group Inc.

ADVERTISING REPRESENTATIVE

Cindy Micha, Nei-Turner Media Group Inc. cmicha@ntmediagroup.com

ADVERTISING COORDINATOR

Julie Schiller, Nei-Turner Media Group Inc. ads@ntmediagroup.com

PRINTED BY

LSC Communications, Pontiac, Illinois On Premise (ISSN #1051-4562) is a bimonthly publication of the Tavern League of Wisconsin Inc., 1818 Parmenter St., Ste. 300, Middleton, WI 53562, Phone: (608) 270-8591.

On Premise is produced by Nei-Turner Media Group Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by LSC Communications, Pontiac, IL. For advertising information, please contact Cindy Micha, (262) 903-8633, cmicha@ntmediagroup.com. Subscriptions included in TLW membership dues; nonmember subscriptions cost $15 per year. Postmaster: Send address corrections to the Tavern League of Wisconsin Office, 1818 Parmenter St., Ste. 300, Middleton, WI 53562. Periodicals postage paid at Madison, WI and other additional offices. ©2021 Tavern League of Wisconsin Inc. Permission to reprint must be secured in advance of publication, and credit given to author and On Premise.

www.tlw.org

SPECIAL CLUB MEMBERSHIP PLATINUM CLUB MEMBERS 5TH DISTRICT TAVERN LEAGUE OSHKOSH CITY/WINNEBAGO COUNTY TAVERN LEAGUE PORTAGE COUNTY TAVERN LEAGUE

GOLD CLUB MEMBERS DOOR COUNTY TAVERN LEAGUE OCONTO COUNTY TAVERN LEAGUE

ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at (608) 270-8591.

SEPTEMBER/OCTOBER 2021

n

On Premise

n

5

CORPORATE MEMBERS Support Those WHO Who Support our Association THOSE SUPPORT OUR ASSOCIATION SUPPORT SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION PLATINUM SPONSORS PLATINUM SPONSORS

PLATINUM MEMBERS

2012 MEMBERSHIP DIRECTORY

2012 MEMBERSHIP DIRECTORY

TA V E R N L E A G U E O F W I S C O N S I N

TA V E R N L E A G U E O F W I S C O N S I N

GOLD MEMBERS GOLD SPONSORS GOLD SPONSORS

Anheuser-Busch Anheuser-Busch SILVER SPONSORS SILVER SPONSORS

SILVER MEMBERS

BRONZE BRONZE SPONSORS BRONZE SPONSORS

MEMBERS

Make sure to thank these groups for their support and encourage others & not on the list to participate. Any business interested in joining should call the Wisconsin Amusement Wisconsin Amusement & TLW office at (608) 270-8591 forMusic more information regarding the benefits Music Operators, Inc. of the different categories. Remember to “support those who support us.”

Operators, Inc.

and thank these groups for their and encourage the list to Any participate. business in joining ese groups for their support, andsupport, encourage others not onothers the listnot to on participate. businessAny interested in interested joining should call should call fice (608-270-8591) for our listsofthe of categories. the differentRemember categories.“Support Remember “Support those who 8591) for our brochure thatbrochure lists the that benefits thebenefits different those who support us.” support us.”

6

n

On Premise

n

SEPTEMBER/OCTOBER 2021

CORPORATE SPOTLIGHT WISCONSIN AMUSEMENT AND MUSIC OPERATORS (WAMO)

I

f you ever put a quarter in a jukebox or use a phone app to play your favorite song at a bar in Wisconsin, you probably have WAMO to thank. Formerly known as the Wisconsin Music Merchants Association (WMMA), the organization is one of the strongest and most active state associations serving the coin-operated amusement industry in the U.S. WAMO members specialize in gaming machines, jukeboxes, pool, darts and more.

WAMO’s beginnings sprang from the efforts of three individual Wisconsin operators in the 1940s. By joining forces, the three were able to work together to prevent legislation that would increase jukebox licensing rates by 500% over the course of two years. By 1947, the group became incorporated, and collaborated with members statewide to present a strong and unified voice at the Capitol.

In 1981, the growth of the coin-operated industry in Wisconsin spurred the name change of the organization to WAMO, which better represented the broad range of services provided, including darts and pool. Amanda Soelle, executive director of WAMO, says, “Since 1981, WAMO has remained the gold standard for coin-operated associations nationally due, in part, to our active membership, and our large and successful dart and pool tournaments.”

Tavern owners benefit from a WAMO membership in many ways, one of which is running a pool or dart league. Soelle says, “A location with a WAMO member allows players’ entrance into WAMO state tournaments.

WAMO’s proud to host what is believed to be the largest electronic dart tournament in the world and largest state association pool tournament in the United States.”

In addition to being well-connected to updates about gaming and music legislation in Wisconsin and the nation, WAMO members receive technical support for their equipment. And some WAMO taverns have agreements with manufacturers that allow them to have games that their competition may not offer. Participation means that members are also up to date on the latest gaming trends, such as using apps for a better user experience. “For instance, Arachnid 360, a maker of electronic dart games, has introduced a mobile rewards club in which dart players earn points for games played.

These points can be accumulated over time and exchanged for valuable prizes,” Soelle specifies.

Trends and technology are frequently changing, and the coin-op amusement industry is no different. “Working www.tlw.org

with a WAMO operator will help maximize the profits in a tavern business without taking undue risks,” Soelle notes, offering an example: “Some WAMO members offer a jukebox that can allow tavern owners to promote their businesses or their menu items, encourage tipping of the waitstaff and undertake almost any other marketing idea that a creative tavern owner can think of.”

Furthermore, WAMO operators can help tavern owners find ways to keep patrons entertained for longer periods of time at an establishment, which can boost sales during otherwise slow times. Along with these services, WAMO contributes over $30,000 per year to the TLW, including supporting publications, sponsoring Legislative Day, giving away a free trip to the Spring Convention & Trade Show and more.

“Since 1981, WAMO has remained the gold standard for coin-operated associations nationally due, in part, to our active membership, and our large and successful dart and pool tournaments.”

— Amanda Soelle, Wisconsin Amusement and Music Operators (WAMO) The latest objective WAMO is working toward is catering to a younger audience. The industry is currently developing a cashless option for machines and other services.

Another example of appealing to the younger generation is online jukeboxes allowing users to make song selections via an app on their phone.

In order to find a WAMO operator in your area, visit the association’s online directory at wamo.net/membership-sign-up/members-directory/#!directory/map/rad=US_ WI. TLW WISCONSIN AMUSEMENT AND MUSIC OPERATORS (WAMO) P.O. Box 259506, Madison, WI 53725 (800) 827-8011 info@wamo.net | wamo.net SEPTEMBER/OCTOBER 2021

n

On Premise

n

7

Vying to Be Your President Cathy Vales and Keith Kern each make the case for becoming the next Tavern League president.

By Maura Keller

F

rom Oct. 4 to 7, the TLW will host its 85th Annual Fall Convention & Trade Show in Appleton. From general and educational sessions featuring a wealth of information to the trade show and social gatherings, this year’s convention is teeming with great opportunities to reconnect with others in the industry. In addition to all the other planned activities, TLW delegates will also elect and swear in the next Tavern League president at the convention.

On Premise recently interviewed the two TLW presidential candidates — Cathy Vales and Keith Kern — asking a few key questions to help you decide who you think is best suited to lead the TLW in the near future.

Cathy Vales TLW Senior Vice President, Marquette County Membership Chairperson and State Presidential Candidate Owner of Mike & Cathy’s Good Old Days, Montello

Tell us about your background within the retail beverage alcohol segment of the hospitality industry.

My husband and I have been in business running a bar and full restaurant for 21 years. I’ve been bartending for 27 years. I was president of Marquette County Tavern League for 18 years. I was also the director for the Fifth District from 2008 to 2017, until I was elected the Central Zone vice president. Then I was elected the state senior vice president in the fall of 2018 to the present. I’m also currently sitting on the committee with beer and liquor wholesalers to address our members’ issues.

Why would you make a good TLW president?

I would make a good president because I have the experience, motivation and passion for our organization. I have a great working relationship with our state board and our members. I will be proactive with any and all issues concerning our hospitality industry. I will work hard to build membership, and I am dedicated to making the TLW the biggest and the strongest organization in this state. Remember: There is strength in numbers.

Recently, the TLW has gone in a new direction by hiring an association management company. How do you feel about this transition?

Times are changing. We need to go forward. Our office did not have the tools to keep up with social media and marketing like AMPED Association Management does. It was

8

n

On Premise

n

SEPTEMBER/OCTOBER 2021

www.tlw.org

a big decision, but I feel we will prosper and grow with this new transition. Just like any new adventure, there are going to be bumps in the road. The committee and I are working with AMPED on those issues and I believe everything will work out.

What do you see as the most important political issues facing the TLW? The most important political issue facing our industry now is the lack of help. Many businesses have either closed or are partially closing due to a lack of staff. We need to get this government to give people a reason to go back to work. I say give your working people an extra $300 — not the ones sitting at home. Another issue is the lack of product. Whether liquor, beer or food, all shortages stem from the same issue — lack of staff. You can’t run your business without product. Two additional issues are the threat of lowering the legal blood alcohol concentration to drive to 0.05 and mandatory ignition interlocks, which we need to work hard to prevent.

What is your vision for the future of the organization?

I want to provide the leadership to strengthen and grow this organization.

Keith Kern TLW Eighth District Director, Superior/ Douglas County President and State Presidential Candidate Owner of Jimmy’s Saloon, Superior

Tell us about your background within the retail beverage alcohol segment of the hospitality industry.

Recently, the TLW has gone in a new direction by hiring an association management company. How do you feel about this transition?

I was on the fence at first as this is a huge change, and I knew there was going to be both resistance and speed bumps. I commend the committee that took the time and presented the options to the board. We are still in the beginning stages, but I feel like the agency is making some strides and things are starting to come together. AMPED Association Management has so many tools in their toolbox for us to use. We spent years hiring companies to do some of this stuff in the past, but now it’s all under one roof. I look forward to possibly having the chance to work with the team more on a daily basis and really push them to their full potential.

What do you see as the most important political issues facing the TLW? We have many issues. We need to close the chapter on the barn issue and get some legislation signed. I also believe it is time for the TLW to get back to grassroots and remind the Capitol of who we are. It seems to me that we are sometimes on the defense for many bills; it’s time to get on the offense! We have a strong association, but we can be even stronger.

What is your vision for the future of the organization?

My vision is to grow our association as a whole. Membership is always the backbone and we need to keep driving that home. We also need to work better at communication on all levels. I want to focus on our brand as well. The community needs to know who we are and what we do.

Our industry plays a key role in every part of this state and we deserve to get some credit. TLW

My family has owned Jimmy’s Saloon for 30 years. I have worked there on and off the whole time. In 2004, I came on full time to manage the day-to-day operations and finally purchased the business in 2016. I have also served as the Superior/Douglas County Tavern League president for the last 10 years and currently serve as the Eighth District director. For the past five years, I have served on the Superior City Council and, in 2020, I ran for State Assembly.

Why would you make a good TLW president?

I have many skills that I can bring to the table. I have been involved in many other organizations, some starting from scratch. Drive, commitment, determination, communication and passion are just some of my strengths. Forward thinking and problem solving are going to be key for the future of the Tavern League in my eyes. I also think I can help attract more younger members by being able to understand their current needs and concerns, while also having the years in the industry to understand longstanding current members’ concerns as well. www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

9

REAL WISCONSIN

CHEESES!

RIVERSIDE FOODS CHEESE APPETIZERS

EXPERIENCE ALL OF OUR AMAZING CHEESE FLAVORS! ORDER YOURS TODAY! REQUEST FREE SAMPLES AT www.riversidefoods.com/contact-riverside-foods/

2520 Wilson Street | Two Rivers, WI 54241 | www.RiversideFoods.com | 800-678-4511

©2021 Riverside Foods, Inc. All rights reserved

The TLW Is

85th Annual

FALL CONVENTION & TRADE SHOW Oct. 4 - 7, 2021 Red Lion Hotel Paper Valley, Appleton

Schedule of Events. . . . . . . . . . . . . . . . . . . . . . . . . . 12 Keynote Speaker and Seminars . . . . . . . . . . . . . . . 13 Hotel Information and Registration Form. . . . . . . 14 Entertainment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Trade Show Exhibitor List. . . . . . . . . . . . . . . . . . . . 17 TLW Live Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

11

2021 Fall Convention & Trade Show Schedule of Events Monday, Oct. 4, 2021 8:30 a.m. to 3 p.m.

Food Safety Class and Exam (open to members and nonmembers, preregistration required) 9 a.m. to 5 p.m.

TLW Board of Directors Meeting 3 p.m. to 6 p.m.

Registration and $2 Bill Exchange 6 p.m. to 1 a.m.

Outagamie County Tavern League Welcome Party Location: Capitol Centre, 725 W. Capitol Dr., Appleton, WI 54914 Entertainment: Mason St. Band Transportation: Bus shuttles to run continuously from the Red Lion Hotel Paper Valley throughout the night

Tuesday, Oct. 5, 2021 8:30 a.m. to 5 p.m.

Registration and $2 Bill Exchange 8:45 a.m. to 9:15 a.m.

Nominating Committee Meeting 8:45 a.m. to 9:15 a.m.

Rules Committee Meeting 9:15 a.m. to 12 p.m.

General Session • Welcome: TLW President Chris Marsicano and Outagamie County Tavern League President Marty DeCoster • Updates from TLW President, Secretary and Treasurer • Updates from TLW Staff • Keynote: The Butterfly Effect, Craig Schiefelbein • Special Club Member Recognition • TLW Member of the Year Announcement • Attendance Drawings • First-Timers Orientation 12 p.m. to 5 p.m.

Trade Show 12 p.m. to 5 p.m.

Bean Bag Toss and Tavern Industry Political Action Committee (TIPAC) Donations 12 p.m. to 3:30 p.m.

Silent Auction Benefiting TIPAC

12:30 p.m. to 1:30 p.m.

Attracting Tomorrow’s Talent with Today’s Leaders This seminar focuses on talent attraction and workforce retention.

Presenter: Steve Bench, Founder, Generational Consulting LLC 2 p.m. to 3 p.m.

What You Need to Know About Chapter 125 This seminar offers an overview of the Wisconsin Department of Revenue’s Alcohol & Tobacco Enforcement Unit, the tavern inspection process, common violations seen, and any new laws that have been or will potentially be passed.

There will be time for a question-andanswer session.

Presenters: Special Agent in Charge Tyler Quam, Special Agent Rick Uhlig and Special Agent Kurt Goodreau 8 p.m. to 1 a.m.

Tuesday Night Party Super Vinyl is an Appleton-based, five-piece cover band with classic rock roots. A variety of rock, pop and country music keeps the audience having fun all night long!

Sponsored by: Broadcast Music Inc. (BMI) 9 p.m. to 10 p.m.

TLW Live Auction Benefiting Direct Givers

Wednesday, Oct. 6, 2021 In recognition of Breast Cancer Awareness Month, let’s all wear something pink today!

9 a.m. to 4 p.m.

Registration and $2 Bill Exchange 9 a.m. to 1:45 p.m.

Silent Auction Benefiting TIPAC 9:30 a.m. to 11 a.m.

General Session • Legislative Update from Scott Stenger, TLW Lobbyist • American Beverage Licensees (ABL) Report from John Bodnovich, Executive Director • American Beverage Institute (ABI) Update from Rick Berman, General Counsel

11 a.m. to 3 p.m.

Trade Show 11 a.m. to 3 p.m.

Bean Bag Toss and TIPAC Donations 11:45 a.m. to 12:15 p.m.

League Leader/SafeRide Program Meeting 2 p.m. to 2:45 p.m.

Vendor Drawings (attendees must be present to win) 2:45 p.m. to 3 p.m.

Exhibitor Booth Drawing (exhibitors must be set up to win) 3:30 p.m. to 4:30 p.m.

District Caucuses 5 p.m. to 6 p.m.

President’s Reception ($25 donation to TIPAC) 8 p.m. to 11 p.m.

Pete Madland’s Retirement Party Celebrate Pete Madland’s leadership and retirement with good friends, food, beverages and music from a TLW favorite — The Retro Specz.

Sponsored by: Badger Liquor

Thursday, Oct. 7, 2021 9 a.m. to 9:30 a.m.

Voting (delegates only) 10 a.m. to 12 p.m.

General Session • New TLW President Announcement and Swearing in • Parade of Candidates for Spring 2022 Elections • TLW Foundation Raffle Drawing • Silent Auction Drawing • Buyer Raffle Drawing • Convention Video Wrap-Up 12 p.m.

TLW Foundation Meeting 12 p.m.

Outagamie County Tavern League President’s Reception Location: Plan B, 121 W. Wisconsin Ave., Kaukauna, WI 54130

Note: Times and events are subject to change without notice.

Your 2021 Fall Convention Host League OUTAGAMIE COUNTY TAVERN LEAGUE Jack London once wrote, “The function of man is to live, not to exist. I shall not waste my days trying to prolong them.” Wayne’s World said, “Party on, Wayne! Party on, Garth!” The Outagamie County Tavern League welcomes you to “come live, not waste any more of your days and party on!” We’re open for business!

12

n

On Premise

n

SEPTEMBER/OCTOBER 2021

www.tlw.org

2021 Fall Convention & Trade Show Keynote Speaker and Seminars Keynote: The Butterfly Effect Craig Schiefelbein Founder, Paragon Development Systems (PDS) Tuesday, Oct. 5, 2021, at 9:15 a.m.

Craig Schiefelbein is widely known as the founder of PDS, a project he started with loose change more than 30 years ago in an Oconomowoc basement and built into a $225 million company.

He is a philanthropist. Schiefelbein not only builds foundations locally, but he also brings water to parts of Africa and builds schools in Cambodia, among many other things. He moonlights as a superhero, too, dressing up as Batman, and arriving at his part-time gig in his original Batmobile to visit children who are sick or have disabilities.

Schiefelbein’s message, “The Butterfly Effect,” is an entertaining way to revisit the purpose we serve, how everything we do matters and how to get to a relevant legacy. He was twice recognized by Ernst & Young as Entrepreneur of the Year, while additionally receiving the Ronald Reagan Leadership Award. Intel recognized him for creating the Most Innovative Business Solution in North America. Moreover, PDS has been repeatedly named as the Best Place to Work in southeastern Wisconsin.

Seminars SEMINAR: ATTRACTING TOMORROW’S TALENT WITH TODAY’S LEADERS

SEMINAR: WHAT YOU NEED TO KNOW ABOUT CHAPTER 125

Presented by: Steve Bench, Founder, Generational Consulting LLC

Presented by: Special Agent in Charge Tyler Quam, Special Agent Rick Uhlig and Special Agent Kurt Goodreau, Alcohol & Tobacco Enforcement Unit, Wisconsin Department of Revenue

Tuesday, Oct. 5, 2021, 12:30 p.m. to 1:30 p.m.

This seminar focuses on talent attraction and workforce retention by building an understanding of who we are, how we were raised and how each generation views work as a part of their identity. Then it covers talent attraction and retention strategies to overcome generational differences. (For instance, depending on your life stage, you might prioritize your lifestyle over your career.) These strategies can help not only attract Millennial and Gen Z employees, but also keep them from leaving. So how do employers manage and motivate someone who may not be as committed to their job as previous generations? This session will give you the answers.

www.tlw.org

Tuesday, Oct. 5, 2021, 2 p.m. to 3 p.m.

This seminar offers an overview of the Wisconsin Department of Revenue’s Alcohol & Tobacco Enforcement Unit, the tavern inspection process, common violations seen, and any new laws that have been or will potentially be passed. There will be time for a question-and-answer session.

SEPTEMBER/OCTOBER 2021

n

On Premise

n

13

2021 Fall Convention & Trade Show Hotel Information and Registration Form Open for Business 85TH ANNUAL TLW FALL CONVENTION & TRADE SHOW

OCTOBER 4 - 7, 2021 RED LION HOTEL PAPER VALLEY Appleton, WI The TLW block at the convention host site, the Red Lion Hotel Paper Valley, is already sold out. The following hotels are a short drive from the convention. The rates shown below are current as of the date of publication.

DoubleTree by Hilton Appleton 150 S. Nicolet Rd., Appleton, WI 54914 (920) 735-9955 Rates: $180/night

Candlewood Suites Appleton, an IHG Hotel

HOST HOTEL

4525 W. College Ave., Appleton, WI 54914 (920) 739-8000 Rates: $134/night

RED LION HOTEL PAPER VALLEY

AmericInn by Wyndham Appleton Airport

333 W. College Ave. Appleton, WI 54911

132 N. Mall Dr., Appleton, WI 54913 (920) 666-2538 Rates: $109/night

NOTE: TLW BLOCK IS FULL

2021 Fall Convention & Trade Show Registration Form - Red Lion Hotel Paper Valley, Appleton, WI

First Name

Last Name

Nickname

Business Name City/State/Zip

Business Phone

Cell Phone

Local League

Email

Full Registration………………

Member Nonmember $50 $70

On-Site Registration Prices Full Member Full Nonmember One Day Member One Day Nonmember

Check #

$60 $80 $35 $45

Card #

Security Code

One Day Only………………

Member Nonmember $30 $35

(Circle one: Tuesday - Wednesday)

Do not mail after Sept. 24, 2021 This is my first convention If you would like to add a donation, please check all that apply:

TLW Support

$

SafeRide

$

CORE

$

Total Registration & Fees Due $

Will you be attending Pete Madland’s retirement party on Wednesday, Oct. 6 from 8 to 11 p.m.

Yes No

Expiration Date

Cardholder Name

Signature

Please register online at www.tlw.org, or complete and return this form with payment to the TLW, 1818 Parmenter St., Ste. 300, Middleton, WI 53562 or info@tlw.org, or fax it to (608) 492-0523.

14

n

On PremiseFall SEPTEMBER/OCTOBER 2021 Conference2021 Registration n

www.tlw.org Form - Red Lion Paper Valley Appleton, WI

VetsRoll extends a heartfelt THANK YOU to the Tavern League of WI Members and Your Customers Your belief and support of our program has allowed us to provide CLOSURE*GRATITUDE*RESPECT to more than 2,000 American heroes, since 2010!!

www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

15

2021 Fall Convention & Trade Show Entertainment MONDAY NIGHT: OUTAGAMIE COUNTY TAVERN LEAGUE WELCOME PARTY Location: Capitol Centre, 725 W. Capitol Dr., Appleton, WI 54914 Enjoy an open buffet and entertainment from the Mason St. Band.

The entertainment is sure to have folks out on the dance floor for a fun night of moving and grooving. From AC/DC to Zebra and everything in between, expect a high-energy mix!

Bus shuttles will run continuously from the Red Lion Hotel Paper Valley throughout the night.

TUESDAY NIGHT PARTY: SUPER VINYL Super Vinyl is an Appleton-based, five-piece cover band with classic rock roots. A variety of rock, pop and country music keeps the audience having fun all night long!

Sponsored by: BMI

WEDNESDAY NIGHT: PETE MADLAND’S RETIREMENT PARTY Celebrate Pete Madland’s leadership and retirement with good friends, food, beverages and music from a TLW favorite — The Retro Specz — a hardworking, six-piece band from the Madison area. Performing rock music from the last four decades, Retro Specz covers everything from AC/DC to ZZ Top, including Journey, Cheap Trick, Styx, The Cars, Lynyrd Skynyrd, Boston, REO Speedwagon, Pat Benatar, Fleetwood Mac and many more of your favorites.

Sponsored by: Badger Liquor

16

n

On Premise

n

SEPTEMBER/OCTOBER 2021

www.tlw.org

2021 Fall Convention & Trade Show Exhibitor List The following companies have already committed to exhibiting at the 2021 Fall Convention & Trade Show, with more to follow. Register and connect with them one on one at the trade show in Appleton!

175th Street Sales Action Fire and Alarm American Income Life Insurance Company Anheuser-Busch Ansay & Associates B&K Bar Supplies Badgerland SenText Badger Mats Badger Mutual Insurance Company BarRags Drinkwear Bayland Insurance Benedict Refrigeration Services Big Shu Advantage Bowling Centers Association of Wisconsin Brakebush Brothers Breakthru Beverage

McCain Foods

Small Business Development Center

Modern Cash Register Systems

Society Insurance

Molson Coors Beverage Company

Superior Business Systems

Nei-Turner Media Group

Tavern League of Wisconsin

Northern Oasis Spirits

Taylor Enterprises of Wisconsin Inc.

Pabst Brewing Company

Tricky Dick Specialties 2

PepsiCo

VetsRoll

Precision Pours Inc.

Wisconsin Souvenir Milkcaps

Ramp Payment Solutions

Don’t see your company on the exhibitor list and want to join us for the trade show? Contact Nathan Florek at nflorek@tlw.org to reserve your booth.

Rush Creek Distilling Sanimax

Brew Pub Lotzza Motzza Pizza Bromak Sales Inc. Capital-Husting Company Inc. Captain Ken’s Foods Card Concepts Merchant Services Community Business Development Cornerstone Processing Solutions Custom Laminating Specialists DeVere Company Inc.

www.massappealinc.com sales@massappealinc.com

NEW ADDRESS 1566 Lineville Rd. Green Bay, WI 54313

(920) 469-2000

SCREEN PRINTING • EMBROIDERY • PROMOTIONAL PRODUCTS

DL Poll Services Inc. Edge One El Cortez Hotel & Casino Emil’s Pizza First Choice Merchant Services Forest Floor Foods Gilbert Brown Foundation Greater Insurance Service Corp.

Hogs for Heroes Holiday Wholesale Inc. The House of Insurance HSC Business Brokers Hunger Relief Federation of Wisconsin J&J Snack Foods Kaufhold’s Kurds La Crosse Distilling Company Lamers Bus Lines Magnuson Inc.

Over 950,000 advertising items to help promote your business!

Call for a free catalog today! (920) 469-2000

Mass Appeal Inc. www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

17

2021 Fall Convention & Trade Show TLW Live Auction Please Donate Items for the Fall TLW Live Auction As is tradition, the TLW Live Auction is the main event during the Tuesday night party, with members having fun bidding, toasting and dancing. Attendees can also participate in the silent auction during the day on Tuesday and Wednesday.

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more. Auction chairperson Judy Vandenhouten helps coordinate the auctions that support our political action committees.

Donating an item is simple: 1. P lease complete the form on Page 19 and mail it to: Judy Vandenhouten E2904 Hwy. J, Kewaunee, WI 54216 Or email it to houterville@gmail.com.

Questions? Call Judy Vandenhouten at (920) 493-4329.

2. B ring your item to the registration booth upon arrival to the Fall Convention & Trade Show. *The auction committee decides if the item goes into the live or silent auction. *All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

18

n

On Premise

n

SEPTEMBER/OCTOBER 2021

www.tlw.org

2021 Fall Convention & Trade Show TLW Live Auction Auction Item Form — TLW 2021 Fall Convention We encourage you to support TLW political action committees with donations to the TLW Live Auction at the Fall Convention & Trade Show. Please complete the form below and send it to Judy Vandenhouten.

Donor (individual name and/or league) Contact Person Phone (business)

(home)

Please describe the item(s) you will be donating to the TLW Live Auction.

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation!

Return this form by Sept. 27, 2021, to Judy Vandenhouten, E2904 Hwy. J, Kewaunee, WI 54216.

www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

19

If You Offer Jobs, Will They Come?

There are ways to get around today’s labor shortage in the hospitality industry.

By Maura Keller

O

pen any newspaper or glance at the headlines gracing many online news sites, and you can see a common theme. More and more bars and restaurants within the hospitality industry are facing an employee shortage, and racing to find the much-needed people to fill roles.

From white-collar jobs to minimum-wage employees and everything in between, industries are having an exceedingly difficult time scaring up employees to help keep their businesses running smoothly.

Dan Taivalkoski, vice president of the TLW’s Southern Zone and owner of The Beacon Tavern & Grill in Racine, is hearing complaints from members across the state. From small mom-and-pop operations to supper clubs and large banquet facilities, everyone is searching for help for all positions, including dishwashers, cooks, servers and bartenders.

“It’s no different here than anywhere else. We had to reduce hours and scale back our menu to compensate for the lack of help. The last time we advertised for kitchen help, we used Indeed,” a worldwide employment website for job listings, according to Taivalkoski. “We received in excess of 30 applications almost immediately, then we narrowed it down to four or five candidates whom we wanted to interview, and none of them responded after we contacted them.”

Not only are labor shortages affecting bars and restaurants, but they’re having a negative impact on suppliers as well. For example, a large food wholesale vendor recently called to tell Taivalkoski that his order was cancelled because the company didn’t have enough staff to pick or deliver it. “Even when [suppliers] do manage to get an order out, half of the items are short because their suppliers are experiencing the same issues,” he says.

20

n

On Premise

n

SEPTEMBER/OCTOBER 2021

There are several reasons why employers are currently finding it hard to attract and retain employees. One obviously involves the rapidly changing state of the pandemic, vaccine effectiveness and workers’ confidence in their current economic situation.

And Keith Koehler, TLW Southern District vice president and owner of The Keg & Patio Bar in Wisconsin Dells, says certain areas are worse than others. “It is sad when you see places like Madison shutting down small businesses and having mask mandates, even though its rates of sickness and death are no different than the rest of the state. I am surprised we have not seen more Madison people coming to work in the Dells considering it is so close,” he notes.

In contrast, Koehler thinks the Southern District has been fortunate. “We have had some casualties as well with people losing their businesses that they have worked their whole lives to build,” Koehler says. “But our leadership in Wisconsin Dells and Lake Delton understands how [restrictions] could be devastating to small businesses, and helped move us forward on getting open and staying open.”

Meanwhile, Marc LaPierre is the CEO and cofounder of Clock’d, a staffing agency in Madison, specifically targeting the hospitality industry. He says that, while hiring prospects have improved significantly over the past few months, we still have a long way to go.

“During the height of the pandemic, there seemed to be stories every week about venues reducing their hours or closing due to staffing shortages. With pandemic restrictions loosened or removed, we’ve seen lots of new venues emerging,” LaPierre says. “This is a great sign for the industry as a whole, yet means a rise in competition to engage a new workforce.” www.tlw.org

By far, the hardest gap to fill has been for skilled positions, namely bartenders and line cooks. Many of LaPierre’s clients have had to adapt. Some are taking on significantly more untrained staff and relying on new training programs to fill their ranks from the bottom up through internal promotions, for example.

benefits like insurance or paid vacation, and attendance bonuses, and they’re still having issues finding reliable, qualified help. Hopefully, once the federal government halts the bonus unemployment payments of $300 per week, it will force qualified workers back into the job market.”

But in the current hiring environment, that’s easier said than done. Applicants whom the Clock’d team has interviewed over the past few months are applying to more jobs than before, averaging anywhere from three to five applications per professional. This puts significant pressure on management to respond and move candidates through the application pipeline quickly. “From our numbers, a response time of over 24 hours will see a 50% drop in interviews,” confirms LaPierre.

Koehler says that, while some businesses are offering health insurance and striving to provide a more positive work environment, the downside is that many workers are asking for more money because they can, and are willing to go to another business that might keep them busy year-round for 50 cents or a dollar more.

Steps to Take There are two ways to strengthen your employee base: attract and hire quality workers, and retain the ones you already have.

Taivalkoski, for one, has been successful at retaining existing staff. “We pay well and our customers are generous with gratuities, so our staff is well-compensated. Our problem has been with adding new employees. We’re just not getting qualified applicants for new hires,” he admits. “I believe that compensation levels, even for unskilled positions, are at an all-time high. I know of no one that is offering minimum wage for even an entry-level, unskilled position.”

LaPierre says employee retention starts with a successful and well-implemented hiring process. According to him, the top reason why good hospitality employees quit is due to scheduling conflicts, not compensation, which should have already been discussed during the hiring process.

“All too often, we see bar and restaurant operators hiring anyone who comes through the door because the alternative is being understaffed and losing business,” LaPierre says. To curtail that practice, the first thing Clock’d does with each of its clients is define what the ideal candidate looks like. Next, the company outlines a very clear and simple hiring process that is designed to set expectations with potential candidates from the start, and only moves them forward if they are able to meet the client’s criteria.

“The result is bar and restaurant operators only move candidates through the pipeline that are a good fit, with intention for the long haul,” LaPierre says. “Hiring the right people the first time will save you thousands of dollars and several headaches in the long run.”

Besides, offering benefits (such as health insurance) is simply too cost-prohibitive for some establishments.

“Some TLW members do offer those benefits at varying levels to their staff. Beyond that, we think we offer an extremely positive work environment, but it doesn’t do much good if we can’t get a new team member in the door to experience it,” Taivalkoski says. “I have heard from others in the industry who have offered signing bonuses, increased compensation, www.tlw.org

LaPierre agrees that compensation has increased. For instance, he’s seen the average prep cook position rise from $12 to $16 an hour over the last four months. The number of businesses offering benefits (health, dental, vision, etc.) has also increased, but so has the number of professionals looking for full-time employment.

“It’s no different here than anywhere else.

We had to reduce hours and scale back our menu to compensate for the lack of help.”

— Dan Taivalkoski, The Beacon Tavern & Grill “The higher wages we are paying sometimes do not equal the talent of the worker we are getting, which is another hit on small business,” Koehler says. “I feel we must keep moving forward and work right beside our employees, and let them know we appreciate them. If they were not there, neither would our business.”

So is there light at the end of the proverbial labor shortage tunnel? Several studies show that a recovery for the industry could take years. “Our industry is in a much better position than it was a year ago. However, we don’t know how this winter will go,” warns LaPierre. “As our industry continues to recover, how bars and restaurants engage with their workforce will continue to change.”

Of course, the hospitality industry having a hiring and retention problem is not new. That’s why LaPierre says that, in order for the industry as a whole to thrive, it needs to start seeing its employees as its number one asset.

“It might take time, but the service industry needs to be seen as a viable career path with full-time hours and benefits,” LaPierre speculates. “There will always be a place for moonlighters, part-time students and seasonal help, but for the most part, true professionals will look for places that will give them the ability to make a living doing what they love.

COVID-19, and the subsequent shutdowns, has ruined a lot of lives and shook a lot of professionals to their core. We work in a very tough industry and, if folks are choosing to return, it has to be worth their time.” TLW SEPTEMBER/OCTOBER 2021

n

On Premise

n

21

ABL DISPATCH — THE LATEST INDUSTRY NEWS FROM WASHINGTON

BY JOHN BODNOVICH, ABL EXECUTIVE DIRECTOR

F

all is upon us and, despite what we all thought was to be a more certain operating environment, the spread of the delta variant of COVID-19 continues to create uncertainty for bars and taverns. While we don’t expect to see shutdowns like the spring of 2020, mask mandates, and proof of vaccination or a recent negative test are popping up in cities around the country. Meanwhile, Congress is wrestling with massive pieces of legislation that could shape the country for years to come, all while American Beverage Licensees (ABL) and its partners are focused on securing outstanding COVID-19 relief through grants and tax credits.

ABL Issues Comment on Competition On July 9, 2021, President Biden issued an executive order on promoting competition in the American economy.

As part of this order, he directed the Department of the Treasury to write a report “assessing the current market structure and conditions of competition [for beer, wine and spirits], including an assessment of any threats to competition and barriers to new entrants.”

Though it was not required to do so, the Alcohol and Tobacco Tax and Trade Bureau (TTB), which is part of the Treasury, subsequently issued a request for information to solicit input from stakeholders. Though the initial deadline was Aug. 18, the TTB is accepting comments until Oct. 1. To read the comments that have been submitted thus far, visit regulations.gov/document/TTB-2021-0007-0001/comment.

A read through the comments finds that many complain about wholesale-tier consolidation and franchise laws, call for universal direct-to-consumer shipping and unlimited self-distribution, and, in general, support the nationalization of the alcohol marketplace. The comments also appear to demonstrate a disconnect when it comes to the constitutionality of state alcohol laws and states’ primary authority to regulate alcohol.

ABL issued a comment, calling for even enforcement of trade practice laws and pointing out that unchecked industry consolidation can have a negative impact on beverage licensees:

22

n

On Premise

n

SEPTEMBER/OCTOBER 2021

Bars, taverns and package liquor stores know and appreciate competition. ABL members compete every day with their fellow beverage alcohol retailers under state-based, three-tier systems which, when their integrity is maintained, foster a level playing field for beverage licensees large and small to the benefit of states, communities, businesses and, most importantly, consumers. This success story has been made possible by the delicate balancing of federal alcohol laws, and states’ primary authority to regulate how alcohol is distributed and sold within their borders.

Retail beverage licensees acknowledge that their industry operates in a robust regulatory environment because of the unique nature of beverage alcohol and take seriously the responsibility of being the last members of the industry to handle products before they reach the consumer.

It is never too late to better understand and appreciate our current alcohol ecosystem for the success story that it is, and limit changes to the current system to consensusdriven solutions, instead of imperiling its long-term health, and the value it ultimately provides to business owners, workers and consumers. Equal enforcement of current laws and regulations, while making sure that all beverage alcohol retailers have access to all products at fair prices and without conditions, will continue to serve competition and American consumers well.

Restaurant Revitalization Fund Refresher The Restaurant Revitalization Fund (RRF) provided $28.6 billion in direct relief funds to bars, restaurants and other food establishments that experienced economic distress and significant operational losses due to the COVID-19 pandemic. The $28.6 billion was depleted quickly with the Small Business Administration (SBA) receiving 362,000 applications for the program for a total of $75 billion in funding. The SBA closed the portal for new applicants, but is holding all the applications should more funds be appropriated to the RRF. For a report on the applications and distribution of the initial $28 billion in RRF money, broken down by state, visit sba.gov/sites/default/files/202107/RRF_Report-508.pdf.

On June 8, 2021, the RRF Replenishment Act of 2021 www.tlw.org

CONFECTIONS • CHEMICALS • FOUNTAIN SU

ABL members compete every day with their fellow FT ITEMS • FOOD PRODUCTS • GROCERIES • CONFECTIONS • CHEMICALS • FOUNTAIN beverage alcohol retailers under state-based, GIFT ITEMS • FOOD PRODUCTS • GROCERIES NDRIES • CONFECTIONS • CHEMICALS • FOUNTA three-tier systems which, when their integrity ES • GIFT ITEMS • FOOD PRODUCTS • GROCERIES is maintained, foster a level playing field for UNDRIES • CONFECTIONS • CHEMICALS • FO beverage licensees large and small to the benefit PPLIES • GIFT ITEMS • FOOD PRODUCTS • GROCE SUNDRIES • CONFECTIONS • CHEMICALS • of states, communities, businesses and, most SUPPLIES • GIFT ITEMS • FOOD PRODUCTS CERIES • SUNDRIES • CONFECTIONS • CHEMICA importantly, consumers. This success story has AIN SUPPLIES • GIFT ITEMS • FOOD PRODUCTS been made possible by the delicate balancingROCERIES of • SUNDRIES • CONFECTIONS • CHEMI NTAIN SUPPLIES • GIFT ITEMS • FOOD PRODUCTS federal alcohol laws, and states’ primary authority GROCERIES • SUNDRIES • CONFECTIONS • CH to regulate how alcohol is distributed and sold FOUNTAIN SUPPLIES • GIFT ITEMS • FOOD PRODU • GROCERIES • SUNDRIES • CONFECTIONS within their borders.

S • FOUNTAIN SUPPLIES • GIFT ITEMS • FOOD PR DUCTS • GROCERIES • SUNDRIES • CONFECTIONS was introduced. This legislation would replenish the RRF ALS • FOUNTAIN SUPPLIES • GIFT ITEMS • FOOD with $60 billion. (You can show your support by signRODUCTS • GROCERIES • SUNDRIES • CONFECTIONS ing the petition at p2a.co/qjqNqMJ.) ABL supports this legislation, and is working with members of Congress and MICALS • FOUNTAIN SUPPLIES • GIFT ITEMS D its PRODUCTS • GROCERIES • SUNDRIES • CONFECTION staff, as well as aligned industry associations, to secure passage. As of today, these bills have 208 cosponsors in the HEMICALS • FOUNTAIN SUPPLIES • GIFT ITE FOOD PRODUCTS • GROCERIES • SUNDRIES • CONFEC House and 14 in the Senate, which is a strong showing for IONS • CHEMICALS • FOUNTAIN SUPPLIES • GIFT the bills being introduced so recently.

FOOD PRODUCTS • GROCERIES • SUNDRIES FECTIONS • CHEMICALS • FOUNTAIN SUPPLIES • In July, House Republicans introduced the Entrepreneurs FOOD PRODUCTS • GROCERIES • SUNDRIES Need Timely Replenishment for Eating Establishments FECTIONS • CHEMICALS • FOUNTAIN SUPPLIES • (ENTRÉE) Act, which would shift $60 billion in unspent S • FOOD PRODUCTS • GROCERIES • SUNDRIES Economic Injury Disaster Loans (EIDL), and state and local funds to the RRF program. So far, the bill has 57CONFECTIONS • CHEMICALS • FOUNTAIN SUPPL 2022 Spring Show TEMS • • FOOD PRODUCTS • GROCERIES •S cosponsors, but does not have any Democratic support.

March 3rd & 4th CONFECTIONS • CHEMICALS • FOUNTAIN S GIFT ITEMS •• FOOD PRODUCTS • GROCERIES ABL will continue lobbying for additional RRF funding, UNDRIES • CONFECTIONS • CHEMICALS • FOUNT just as it has been advocating for the RRF Replenishment IES • GIFT ITEMS • FOOD PRODUCTS • GROCERIE Act and other measures that would help TLW members UNDRIES • CONFECTIONS • CHEMICALS • FO and other ABL members get back on their feet.

PPLIES • GIFT ITEMS • FOOD PRODUCTS • GROCE SUNDRIES • CONFECTIONS • CHEMICALS • Impaired Driving SUPPLIES • GIFT ITEMS • FOOD PRODUCTS The Senate-passed infrastructure bill includes a section CERIES • SUNDRIES • CONFECTIONS • CHEMICA that requires the Department of Transportation and AIN SUPPLIES • GIFT ITEMS • FOOD PRODUCTS National Highway Traffic Safety Administration to issue ROCERIES • SUNDRIES • CONFECTIONS • CHEMI a new, advanced drunk and impaired driving prevention NTAIN SUPPLIES • GIFT ITEMS • FOOD PRODUCTS technology safety standard within three years of enactGROCERIES • SUNDRIES • CONFECTIONS • CH ment. Then it gives automakers no less than two and no FOUNTAIN SUPPLIES • GIFT ITEMS • FOOD PRODU more than three years to comply.

• GROCERIES • SUNDRIES • CONFECTIONS S • FOUNTAIN SUPPLIES • GIFT ITEMS • FOOD PR The legislation recognizes that 0.08 blood alcohol conDUCTS • GROCERIES • SUNDRIES • CONFECTIONS centration is the legal limit for alcohol impairment. It also ALS • FOUNTAIN SUPPLIES • GIFT ITEMS • FOOD has the same language that was in the Reduce Impaired Holiday Wholesale, RODUCTS • GROCERIES • SUNDRIESInc. • CONFECTIONS Driving for Everyone (RIDE) Act of 2021, which was 225 Pioneer Drive • PO Box 177ITEMS MICALS • FOUNTAIN SUPPLIES • GIFT introduced earlier this year by Senate champions who D PRODUCTS Wisconsin • GROCERIES • SUNDRIES Dells, WI 53965• CONFECTION have had personal experiences with drunk driving.

HEMICALS • FOUNTAIN SUPPLIES • GIFT ITE • 333 • 8321 FOOD PRODUCTS •800 GROCERIES • SUNDRIES • CONFEC Most importantly, there will be a rulemaking process IONS • CHEMICALS • FOUNTAIN SUPPLIES • GIFT www.holidaywholesale.com within the Department of Transportation to determine FOOD PRODUCTS • GROCERIES • SUNDRIES specifications for this technology. This will provide an FECTIONS • CHEMICALS • FOUNTAIN SUPPLIES • opportunity to directly address particular concerns about S • FOOD PRODUCTS • GROCERIES • SUNDRIES the program. Also, the Secretary of Transportation can CONFECTIONS • CHEMICALS • FOUNTAIN SUPPL

Your Key

To

Savings

www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

23

For many years, ABL has voiced opposition during the legislative process toward drunkdriving mandates that apply one-size-fits-all policy prescriptions to states that are all very different and have varying (and quite often effective) approaches to drunk driving. In contrast, this bill requires automakers to implement technology, much like they did with airbags. determine that more time is needed to create a final rule, but is required to submit reports to Congress on progress for up to 10 years after the enactment of the law.

What’s different about this provision than previous “interlock mandates” is that it is not an unfunded federal mandate on states to change their drunk-driving policies or else lose federal highway funding. For many years, ABL has voiced opposition during the legislative process toward drunk-driving mandates that apply one-size-fitsall policy prescriptions to states that are all very different and have varying (and quite often effective) approaches to drunk driving. In contrast, this bill requires automakers to implement technology, much like they did with airbags.

SBA Streamlining Paycheck Protection Program Forgiveness The SBA issued new guidance designed to accelerate the end of the Paycheck Protection Program (PPP) by streamlining the process for millions of small businesses and nonprofit employers to have their emergency payroll loans forgiven.

The guidance issued by the SBA simplifies forgiveness for loans of $150,000 or less, which account for more than 90% of all outstanding PPP loans. The SBA said it has notified banks that the agency is setting up its own online forgiveness platform that started accepting applications from borrowers directly on Aug. 4. This allows borrowers to apply for forgiveness directly with the agency instead of having to go through their lenders.

More than 600 banks have agreed to allow access to the portal for more than 2.17 million borrowers. In a 29-page interim final rule, the SBA introduced a COVID Revenue Reduction Score that can be used at the time of forgiveness to document the required revenue reduction for second-draw PPP loans. The new interim final rule also establishes a direct borrower forgiveness process for lenders that choose to opt in as an alternative method of processing loan forgiveness applications. TLW ABL is the voice of America’s beer, wine and spirits retailers in Washington, D.C. ABL represents 3.343"the TLW and its many members, as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

© 2021 Society Insurance

Filling you up now so you won’t be hungry later.

Small detail. Big difference.

4.875" Today’s cut corner can easily turn into tomorrow’s missing piece.

That’s why it’s so important to invest in staying protected against the unique risks that restaurants and bars face. With forty years of experience in specialized coverage, we’re prepared to handle those challenges so that you can focus on what’s next.

To learn more about how we deliver the small details that make a big difference, call 1-888-5-SOCIETY or visit societyinsurance.com.

Contact us for all of your insurance needs!

Business Insurance, Personal Insurance & Employee Benefits 888 State Hwy. 153, Mosinee WI 54455

715.693.2100

We provide a variety of different product and service offerings. Contact Ansay & Associates for more information.

MedPro

RiskPro

Umbrella Elevator

Risk Management & Claims Advocate

Port Washington • Green Bay • Manitowoc • Mosinee • Appleton • Madison • Burlington • Jefferson • Cedarburg • Brookfield • Oshkosh • Stevens Point • Eau Claire • Menomonie • Augusta • Chippewa Falls • Bloomer • Chetek • New Richmond • River Falls

24

n

On Premise

n

SEPTEMBER/OCTOBER 2021

www.tlw.org

LEGISLATIVE NOTES DEVELOPING A LEGISLATIVE ACTION PLAN

BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

D

espite our best efforts, summer is once again leaving us for shorter days and cooler nights as we welcome fall to Wisconsin.

A year from now, we are once again going to be in the middle of an election cycle. And every 10 years, states must recalibrate their legislative districts to represent shifts in the population.

New Maps The U.S. Census Bureau has formally released its data (census.gov) showing Wisconsin’s population has grown 3.6% over the last 10 years, behind the overall 7.4% growth of the country. Wisconsin’s population has become a little more diverse as well, with the percent of the population represented by white people decreasing by 6%. The Hispanic population is now second at 7.6% and the African American population has decreased from 6.8% of the population to 6.2%.

Due to the pandemic, Wisconsin is significantly behind in drawing new maps. While the legislature and governor attempt to redraw Wisconsin’s eight congressional seats, 99 Assembly seats and 33

As we begin to prepare for the 2022 election, it is never too soon to strengthen and build on relationships with local, state and federal elected officials ... To be successful in 2022, we need to start today to work to elect friends of the hospitality industry.

Senate seats, many candidates are already running for them. In 2022, the stateside races for U.S. senator, governor and attorney general are all on the ballot, too.

Currently, the Wisconsin Legislature is controlled by Republicans — 21-12 in the Senate and 61-38 in the Assembly. In 2022, all eight congressional seats and all 99 Assembly seats are up, as well as the odd-numbered seats in the state Senate.

How to Develop a Legislative Action Plan Local leagues should continue to build on their relationships with local elected officials and develop legislative action plans that include the following steps: 1. Identify all the elected state officials in your county.

2. C ompile their legislative contact information. You can find their Madison phone numbers and emails here: legis.wisconsin.gov.

3. Invite elected state officials to your local meetings.

4. E mail elected officials about issues of concern to you and your local league.

5. Consider hosting a fundraiser for legislators you support.

6. Put up campaign signs.

7. Share charitable contributions with elected officials.

As we begin to prepare for the 2022 election, it is never too soon to strengthen and build on relationships with local, state and federal elected officials. The state website has all the information you need to learn whom your state and federal elected officials are, and how to contact them. To be successful in 2022, we need to start today to work to elect friends of the hospitality industry. TLW

www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

25

BY THE BOOK WAGE AND HOUR AUDITS: IS YOUR TIP CREDIT NOTICE LEGALLY COMPLIANT?

BY JORDAN ROHLFING

E

mployers in the hospitality industry often hire workers who receive tips as part of their jobs.

The Federal Labor Standards Act (FLSA) and Wisconsin law allow employers to credit some portion of the tips received by employees toward the employer’s minimum wage obligations, commonly referred to as a “tip credit.”

This article discusses one of the threshold requirements for taking a tip credit — the tip credit notice. As employers in the hospitality industry internally audit their wage and hour practices, the low-hanging fruit is the tip credit notice.

The Tip Credit Under the FLSA The FLSA requires employers to pay employees at least the federal minimum wage of $7.25 per hour [29 U.S. Code § 206(a)(1)]. The FLSA also allows an employer who meets certain requirements to count some of the tips that its tipped employees receive as a credit to its minimum wage obligations (i.e., the tip credit) [29 U.S. Code § 203(m)(2)(A)]. Employers are only permitted to take a tip credit for employees who “customarily and regularly receive more than $30 per month in tips” [29 U.S. Code § 203(t)].

Employers who meet the required conditions can take up to $5.12 per hour (i.e., the minimum wage of $7.25 per hour minus the minimum required cash wage of $2.13 per hour) as a tip credit. For Wisconsin employers, the maximum tip credit under Wisconsin law is limited to $4.92 [Wisconsin Administrative Code § DWD 272.03(2)(b)(1)].

Tip Credit Notice Requirement The employer must provide the following information to a tipped employee before using the tip credit under the FLSA:

• T he amount of the cash wage to be paid to the tipped employee by the employer (which should be a minimum of $2.13 per hour or $2.33 per hour for Wisconsin employees).

• T he amount the employer will be claiming as the tip credit (which may not exceed $5.12 per hour or $4.92 for Wisconsin employees).

• T hat all tips received by the tipped employee must be retained by the employee except for a tip-pooling arrangement limited to employees who customarily and regularly receive tips.

The tip credit shall not apply unless the employee has been informed of the above requirements [29 Code of Federal Regulations § 531.59(b)]. In order for an employer to claim the maximum tip credit, i.e., $5.12 per hour or $4.92 for Wisconsin employees, the employer must be able to show that the employee received at least that amount in tips.

Tip Credit Notice Best Practices Notice must be given at the outset of employment and maintained in an employee’s personnel file. Although the Department of Labor allows employers to provide the tip credit notice orally or in writing, a written notice in a document signed by the employee is strongly recommended.

This way, if an employee ever claims no notice was provided, the employer has a written document that it can use to demonstrate that the notice was given.

Employers who fail to provide the tip credit notice prior to taking the tip credit can be on the hook for significant damages. Furthermore, an employer who fails to provide the required information cannot claim the tip credit and will be required to reimburse backpay to tipped employees to ensure that they are paid at least $7.25 per hour in wages, irrespective of the tips they actually received. Liability can go back two or three years depending on whether the employer willfully violated the FLSA. The FLSA also provides for double damages, and attorneys’ fees and costs.

Due to the harsh penalties facing employers, make sure that the tip credit notice is part of your internal audit and legally compliant. TLW Jordan Rohlfing is a senior associate at DeWitt LLP. She is an active member of the firm’s litigation, labor and employment relations, and background screening practice groups.

26

n

On Premise

n

SEPTEMBER/OCTOBER 2021

www.tlw.org

ACCOUNTING ON TAP A FEW SECRETS FOR RECRUITING AND RETAINING QUALITY EMPLOYEES

BY DAN BERGS, CPA

T

he same refrain seems to keep emerging when talking to business owners about current market conditions: It is hard to find and retain quality employees. Below are a few ideas to help do just that. It is easy to do these things periodically, but building them into your business culture daily is crucial to keep up the momentum on good employee recruiting and retention.

First, when recruiting, it is important to make sure you are using modern methods that can help find qualified people.

Some of the following ideas have worked well for businesses: • Implement bonuses or other incentives for current staff for recruiting new employees. This could be $100, $200, $500 or $1,000.

Typically, this bonus is paid once a recruit has stayed with the business for a certain length of time, whether it be three months, six months or more.

• Use your website, as well as LinkedIn, Facebook, Twitter, Instagram, etc. to post job listings, and ask your employees and customers to share the news with their networks to help spread the word.

• Advertise and let your customers know that you are searching for new employees to join your business. Train your current staff to discuss it with customers and in the community. Part of this is using the correct lingo. Don’t say, “We need some bodies” or “We just need someone willing to work.” Say, “We want enthusiastic people to join our team” or “We’re looking for team members who enjoy serving others.”

• Look to local high school or college students to help during peak seasons or during the summer. Make a connection with culinary schools for potential internships.

Encourage and provide financial support to current quality employees who may be seeking a long-term culinary career in the industry.

www.tlw.org

In addition to recruiting new employees, it is also essential to retain your current quality employees. Here are some ideas for retention: • Use incentives, which often come in the form of compensation. These incentives should go to staff who have stayed with your business for a length of time, whether it be one year, two years, five years or more.

Retaining your long-time employees is key to the success of your business.

• Address problems immediately. If there are employees who have negative attitudes or issues, as a business owner and leader, you need to address those promptly. Do not let the poor attitude of one employee impact the entire staff. This directly correlates with the culture of the business.

• Have a good culture. Why do your employees work for your company? What do you offer to your employees outside of a paycheck? Do you offer flexibility or a fun work atmosphere? Do you listen to innovative ideas and encourage process improvements amongst your staff?

• Offer time off. If you find that you have staff working six or seven days a week, and your business is open every day, you may need to consider closing one or two days a week.

This can help your staff have a better work-life balance.

You don’t want to overwhelm staff to the point that they pursue another employer.

Recruiting and retaining quality employees is a very common issue with many businesses right now. Getting innovative and being open to new ideas can help solve staffing issues. When a business enhances its culture and develops its staff, it will make it easier to recruit and retain quality employees. TLW Dan Bergs, CPA, is a supervisor in the tax and business services department with Wegner CPAs LLP. The firm has offices in Madison, Baraboo, Waukesha and Janesville. This article is not intended to give complete tax advice, but a general review of subject matter. For more information, please contact Bergs at (608) 442-1986 or dan.bergs@wegnercpas.com.

SEPTEMBER/OCTOBER 2021

n

On Premise

n

27

LEAGUE PROFILE WAUSHARA COUNTY TAVERN LEAGUE

to grow membership is not really good, so we’re watchdogs. We don’t want members to drop out, so we hit them up. We focus on renewals and retention. We need to get and keep who we can.”

S

ituated in central Wisconsin, the Waushara County Tavern League focuses on giving back, and keeping its 40-some members active and engaged.

“We’re kind of a mixed bag,” says Ed Klinger, president of the Waushara County Tavern League and owner of the Moose Inn Supper Club in Wautoma. “Little bars in the country, some bowling alleys, a couple of really nice supper clubs. We have all facets of eating and drinking establishments.”

To help ensure that all members, big and small, have a chance to participate in the league, Klinger has turned monthly meetings into a bit of a roadshow. He reaches out to members who don’t often attend and then offers to bring the meeting to their establishments.

“What we had done — and a lot of leagues do — is say that you had to come to a meeting to host a meeting. But it can be hard to get there and you might pass on a meeting because you’re too busy with your own business, so we started scheduling meetings for those members we haven’t seen. We take them on the road,” explains Klinger.

He adds that this new approach has picked up more attendees by helping sideline members learn more about what Tavern Leagues is about and does. Retired owners and members are also regulars at Waushara County Tavern League meetings, allowing current members to get a different perspective. “I think it’s good to have the opinion of someone with another 10 or 20 years of experience,” Klinger says.

At each meeting, the Waushara County Tavern League commits time to discuss member retention and business turnover. “We talk about membership at every meeting,” confirms Klinger, who has been a Tavern League member since 1999 and county league president for the past five years. “We’re in such a small community and the potential

28

n

On Premise

n

SEPTEMBER/OCTOBER 2021

The Waushara County Tavern League holds three annual events: a winter fundraiser, a spring bowling tournament and a summer golf outing.

These events fund the league’s charitable giving and SafeRide Program, but like many county leagues around the state, the organization would like to do more. “One thing I think we all have in common is that we want to do more. Like anyone in business, we have more ideas than time. We all have a huge heart,” Klinger says.

Speaking of huge hearts, one of Klinger’s favorite charitable donations last year was volunteering time at and giving $10,000 to the Waushara County Food Pantry. “It was truly rewarding. When you go there and put food in these people’s cars, you see the need and you see the impact. That was so humbling,” he says.

In addition to giving to local organizations and supporting individuals, the Waushara County Tavern League offers a $1,000 scholarship program for each of the county’s five high schools. The league recently doubled the amount from $500 to increase interest. Klinger notes that the league especially seeks to support those students who may not have perfect grades and may otherwise struggle with securing financial assistance for college. The selection committee also gravitates toward students with family members in the bar, restaurant or hospitality business.

“There are a lot of good kids who aren’t in the top 10 of their class,” mentions Klinger. “They don’t have a stack of scholarships waiting for them. It’s not much, but we want to help those students.”

Klinger believes that being a member of the Tavern League is one of the best investments an owner can make in their business. “There’s a lot of value in being a Tavern League member and it’s kind of a no-brainer,” he says. “It keeps us updated on the political end on what’s going on in Madison.

The association looks out for our interests and has done a lot to fight for us in the last year. A lot more of us might not have made it if it weren’t for the Tavern League.” TLW www.tlw.org

BUSINESS SPOTLIGHT DOGGER’S BAR & LANES

D

ean and Bridgette Tschurwald are keeping the sport of bowling alive and well in Wautoma.

The Tschurwalds own Dogger’s Bar & Lanes, a six-lane bowling center, bar and grill. When the couple purchased the center in December 1999, they became the fifth owners of the establishment. Initially a car dealership, the building was converted into a bowling alley in 1954.

The couple has a long history with the establishment, which was called City Rec Lanes for many years. (The Tschurwalds renamed the bowling center Dogger’s after “one of the nicknames I picked up,” says Dean.) Dean’s parents used to own a lumber yard down the street from the bowling alley and he bowled in the alley’s junior program in his youth. He also worked as a part-time bartender for the previous owner.

“One day, we were driving past and [the prior owner] asked if we wanted to buy it,” recalls Dean. “My wife tended bar full time for years so we said, ‘Hey, let’s try it.’ So far, so good.”

“The charitable part of Tavern League is second to none. We can do so much good.”

— Dean Tschurwald, Dogger’s Bar & Lanes While some bowling centers close in the summer, Dogger’s is open year-round and runs numerous leagues, including darts, volleyball, softball and, of course, bowling. The center has a good showing for men’s and women’s leagues, and a solid junior program “for a small-town center,” Dean says.

To keep hungry bowlers satisfied, Dogger’s offers a limited snack bar type of menu with burgers, fries, cheese curds and other snacks. The establishment also serves a local frozen pizza, Wautoma’s Joe’s Premium Pizza.

As for the bar, over the past few years, Dogger’s has become a destination for shots of Jeppson’s Malört, a wormwood liqueur that’s popular in Chicago. “It’s a pretty unique booze, but probably some of the worst-tasting booze you’ll drink,” laughs Dean. “I found it at a bar in Montello when a friend asked for the worst stuff they had. After that, we got it here and we sell a bunch of it.”

Dogger’s Bar & Lanes also happily provides time and space for charitable bowling events to support local organizations www.tlw.org

and causes. “We do a lot of nine-pin tap tourneys. Any time someone comes to us, we do a tourney. Some are 24 people.

Some run 50 to 100. We are here to support pretty much anything,” notes Dean. “The fundraising stuff is huge on the local level. Our particular league has revamped itself over the last few years and we have a pretty decent-sized war chest for a county of our size. There is a lot of pride in raising money for good, charitable causes.”

The Tschurwalds are active in the Waushara County Tavern League, too. Dean served as vice president of the county league for 15 years and the couple hosts the league’s annual bowling tournament. They became Tavern League members on Dec. 16, 1999, which was shortly after they opened Dogger’s. The couple was encouraged to join after some more seasoned members said they had to be part of the league.

“I think the Tavern League does a fantastic job,” says Dean.

“At the state level, they keep us informed and fight for us. And the charitable part of Tavern League is second to none. We can do so much good.” TLW DOGGER’S BAR & LANES 109 N. Scott St., Wautoma, WI 54982 (920) 787-3436 doggersbarandlanes.net SEPTEMBER/OCTOBER 2021

n

On Premise

n

29

CHARITY SPOTLIGHT WAUSHARA COUNTY FOOD PANTRY

W

ith only three full-service grocery stores, Waushara County is considered a food desert. That makes the work of the Waushara County Food Pantry essential. It’s also come a long way in the last 10 years.

When Marty Lee began her tenure as executive director of the food pantry in 2011, it had limited resources, significant equipment needs and other challenges. The pantry van had holes in its floorboard, for instance, and the pantry’s freezers were held together with duct tape. Lee says, “The amount of food we were able to provide sometimes just did not measure up to the need.

Maybe one brown paper bag per month.”

“The Tavern League stepped up big time.

These were the guys and gals whose businesses were hardest hit by COVID-19, but here they were, helping us.”

— Marty Lee, Waushara County Food Pantry With assistance, however, the pantry has since flourished, continuing to expand its network over the years. By 2015, Lee and her volunteer crew were moving just under 1.1 million pounds of food per year. This growth has allowed the pantry to focus on purchasing equipment to better distribute food and serve more people in the community.

The pantry’s success also set it up to weather the storm to come.

“By February 2020, we were uniquely positioned to meet the demands of the pandemic in all our local counties. In the last year, with the addition of mobile pantries, we are moving more than 10,000,000 pounds [of food] a year,” according to Lee. And at the pandemic’s peak, the organization was assisting more than 3,200 families per week.

“We are blessed in this community. When we ask for help, our community responds,” says Lee. “And in the last year, the community really stepped it up.” That includes the Waushara County Tavern League, which provided a $10,000 gift last year to support the food pantry’s work.

30

n

On Premise

n

SEPTEMBER/OCTOBER 2021

In fact, when COVID-19 threatened the county’s Waushara Holiday Project, an annual event that provides holiday gifts and food to families in need, the Waushara County Food Pantry was able to chip in to ensure the event lived on, in part, due to the Waushara County Tavern League’s donation.

“They just weren’t set up for COVID-19,” says Lee of the organizers’ ability to safely run the event, “but we’re set up for mobiles and have the experience, so I said, as long as I’m breathing and live in Waushara County, we’re going to have Christmas for the kids.

“The Tavern League stepped up big time. I’ve been doing this for 40 or 50 years, but when the league told me what it could do for Christmas, I had tears in my eyes,” remembers Lee. “These were the guys and gals whose businesses were hardest hit by COVID-19, but here they were, helping us.”

The Waushara County Tavern League’s donation not only helped support food donations for the Waushara Holiday Project, but also operational costs for the pantry. Members also volunteered their time at the pantry.

While the pandemic keeps the food pantry busy, it also drove the organization to make some changes to sustain its longevity. Formerly a program of Waushara Industries, the food pantry is in the process of becoming its own nonprofit.

It is also now a designated hub so that it can provide food and resources to other food pantries in the region.

“These changes will allow us to thrive, and truly serve our community and our neighbors,” says Lee. “It’s a lot of work, but an exciting time, and we couldn’t run this operation without the amazing support of our community.”

Contributions to the Waushara County Food Pantry help purchase food and support operational costs. Donations can be sent to Marty Lee at the below address. TLW WAUSHARA COUNTY FOOD PANTRY 220A N. Oakridge Ct., Wautoma, WI 54982 (920) 787-0641 www.tlw.org

LEAGUE LEADER SPOTLIGHT ED KLINGER President of the Waushara County Tavern League Moose Inn Supper Club, Wautoma Q. Tell us about your background, including your family, location and business.

Q. You represent Waushara County. Are there specific issues unique to the area?

I was born and raised in West Allis. In 1999, I bought a small mom-and-pop supper club in Wautoma (where I had vacation property) called the Moose Inn. From there, I expanded the menu, opened a catering business and, most recently, opened a barbecue restaurant called Klinger’s Real Barbeque (KRB’s). I have six full-time managers and 65 part-time employees. I consider myself lucky since I get to work with my son on a daily basis.

Waushara County is a great place to do business. Our league is very diverse — small country bars, little corner bars, bowling alleys, nice supper clubs, and a lot of places with great burgers and pizza. We have a great sheriff who keeps me in the loop on anything that may face us so we are not blindsided [as a league]. Our county government wants us open and wants us to succeed, which makes it easy for us to do business. I can honestly say we don’t have any issues. The only thing we are dealing with is helping with the logistics of getting some ATV trails in place and navigating that through individual townships. There are a lot of misconceptions out there as far as safety and things like that, but most times, education on the subject works positively for us.

Q. What interested you in becoming a Tavern League member?

I joined the Tavern League because I always looked to the experienced bar and restaurant owners, and they taught me the value of our organization.

Q. What Tavern League offices have you held?

First, I was a local director and then was voted president of Waushara County in March of 2015.

Q. In your opinion, what are the most important issues facing Tavern League members today?

In my short 20-some years, I have watched our industry change in many ways. Now, for the most part, people need a reason to come out. You just can’t open your door and turn on the open sign. You constantly need to be inventive to drive business. The late-night clientele especially isn’t there like it used to be. Other challenges for our industry include the laws and regulations we have to follow, and the public awareness of having a couple drinks and getting behind the wheel. Most recently, public health concerns like COVID-19 have been an issue for us as well. But the biggest issue now for any employer, small or large, is the lack of workers.

www.tlw.org

Q. What do you enjoy most about being in a leadership position with the TLW? My biggest thrill is getting people to join the Tavern League and teaching them the benefits to membership.

Once they see the value, it’s a no-brainer. My second favorite thing is giving back to charity.

Q. How else are you involved in your community?

My businesses are members of the local chamber of commerce. We also work with many different service clubs, fire departments and groups when they are fundraising. Our catering business even offers discounts on bulk amounts of food, so fundraising groups can sell sandwiches, for example, and still turn a profit. TLW MOOSE INN SUPPER CLUB W6846 Hwy. 21, Wautoma, WI 54982 (920) 787-2241 | themooseinn.com

SEPTEMBER/OCTOBER 2021

n

On Premise

n

31

FEATURED AFFILIATES

Sketchworks Architecture

PepsiCo

Fulfilling a goal to run his own company, Steve Shulfer founded his first architecture firm in 2004. Later, he joined forces with Brad Koning to create what is today known as Sketchworks Architecture. The firm tailors its design approach to fit the unique needs of each individual client by gaining a full understanding of the owner’s needs and concerns. “We evaluate existing conditions and look for areas of improvement,” says Shulfer, partner and CEO. “We don’t make changes for the sake of change, but with an eye toward enhancing the brand and improving the operations.”

In the early 1900s, young entrepreneur AJ Greenkorn franchised a Pepsi bottling facility in Oshkosh and called it A.J. Greenkorn, Manufacturer of Carbonated Drinks.

The company expanded its distribution centers throughout Wisconsin, with a new production and distribution facility added in Oshkosh in 1984.

Sketchworks Architecture designers are especially well-versed in the food and beverage service industry, and take pride in helping owners create the environment that fits their identity.

“Michelle Schildgen, our director of interior design and branding, has the ability to capture and enhance a business’ brand through interior design, furniture and equipment, lighting, signage and décor,” explains Shulfer.

But in addition to beautifying a space, Sketchworks can improve it for operational flow, staff movement and facility maintenance to ultimately reduce a business’ bottom line.

“Enhancing building aesthetics — inside and out — is a component of what we do, but we also pride ourselves in understanding operations,” Shulfer emphasizes.

The TLW supports numerous small businesses, many of which were also founded by entrepreneurs like Shulfer and Koning. “Joining the TLW allows us to interact with likeminded people in an organization with tons of creative opportunities,” says Shulfer. “We have seen firsthand the advocacy and support that the TLW provides to its members, and it’s clear there is much to be thankful for.”

The TLW affords Sketchworks an opportunity to participate in networking events to not only share its experience, but also gain perspective. The team enjoys visiting member establishments, and talking to members who add to the firm’s expertise in designing breweries, distilleries and restaurants.

“At Sketchworks, we truly love what we do,” says Shulfer.

“As a small business ourselves, we take pride in our attentiveness and responsiveness, and our ability to jump in quickly to respond to any challenge with confidence.”

SKETCHWORKS ARCHITECTURE 7780 Elmwood Ave., Ste. 208, Middleton, WI 53562 (608) 836-7570 | info@sketchworksarch.com sketchworksarch.com

32

n

On Premise

n

SEPTEMBER/OCTOBER 2021

In 1988, Greenkorn’s great-grandson sold the family-owned franchise. The new owners, General Bottlers, had acquired several Wisconsin locations and eventually became the second largest Pepsi franchisee. After buying the third largest franchisee in 2000, General Bottlers became PepsiAmericas.

In 2010, PepsiCo bought PepsiAmericas and Pepsi Bottling Group, merging them into Pepsi Beverages Company, now a wholly owned subsidiary.

Throughout its rich history, the Oshkosh production facility has maintained one of Pepsi’s highest standards in the country. It produces most of the plastic bottles for carbonated beverages, and the syrup that is used by most restaurants and bars. The family of Richard Pennau of Oshkosh, who joined the business in 1955 and eventually became owner, continues to maintain a philanthropic presence in the community.

“The Pennau family was very involved in the local community and, because of this, Pepsi became the mainstay of beverage choices for many events in the Oshkosh market,” mentions Tim Michels, senior sales manager, PepsiCo. “The biggest event for us is the Experimental Aircraft Association’s (EAA) AirVenture.

Pepsi has had a relationship with the EAA for over 20 years.

And it’s an exciting time for us because this event attracts over a million people and Tavern League members in the Fox Valley see a huge increase in customer traffic during the event.”

Pepsi joined the Tavern League after a local sales representative heard about the organization from many of his clients. As part of the league, the company is able to work more closely with its customers and better able to address any feedback. This includes supplying the Midwest region’s favorite soft drink, Mountain Dew. The Midwest leads the country in Mountain Dew sales and a lot of that is driven by Wisconsin. In fact, the recent release of Mountain Dew Major Melon and the addition of an energy drink lineup called Mountain Dew Rise Energy has businesses clamoring to try the new flavors.

PEPSICO (800) 433-2652 pepsico.com

www.tlw.org

Bayland Insurance Tom Harrison founded Green Bay’s Bayland Insurance in 1992 and the company was well-established when its current vice president, Tom Landreman, joined about 10 years ago. A Wisconsin native, Landreman had been working in California before moving back to the area. He liked the idea of running a supper club, and owned and operated Landy’s Hyland House in his hometown, Kaukauna, for five years before realizing the restaurant business is a younger person’s game.

“It was fun because it’s people-oriented, like the insurance business,” says Landreman. “I just wish I’d done it when I was younger — it’s a whole lot of work!” But those five years of experience gave him a whole lot of perspective on the restaurant and tavern industry, and what it takes to run a successful business. He brought this knowledge to Bayland Insurance, where the company prides itself on tailored insurance coverage that best suits its individual clients.

262-336-9624 wimilkcaps.com

From property and casualty insurance to workers’ compensation, Bayland works closely with Wisconsin-based carriers to provide options for the best coverage to suit its clients’ needs and budgets. During the pandemic, the company worked even harder to find breaks for struggling businesses. “We worked with places like Society Insurance to help people get insurance reduced when they were off — whereas most agencies didn’t,” says Landreman. “We also worked with the Tavern League and local county departments to get everybody open as soon as we could.”

Landreman says working and spending time with local businesses is what Bayland Insurance is all about, and the TLW helps the company make connections within the community to better understand everyone’s needs. After joining the TLW when owning his supper club, Landreman quickly learned that the Tavern League allows businesses to help each other.

“Bayland Insurance is more hands-on than other places. We go out and talk to people because we see this as a relationship business,” he says. “I attend almost all the local TLW meetings, and we work with the league on their golf outings and other functions, and we are all signed up for the trade show. We want to help the TLW so that it can help everybody else.” TLW BAYLAND INSURANCE 1060 Hansen Rd., Green Bay, WI 54304 (920) 494-5000 baylandinsurance.com

www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

33

NEW MEMBERS AS OF AUG. 10, 2021 STATE ONLY

Dodge County

DISTRICT 4

Langlade County

Skyview Lodge Dianne Crowley Wauwatosa

Days Gone By Marcy Fluhr Hustisford

Fond du Lac City/ County

Brian & Michele’s Old Mill Bar & Grill Michele Meidl Antigo

Zig’s Lakeside Pub and Grill James Karniewski Union Grove

DISTRICT 1 Kenosha City The Factory Pub Matt Berg Kenosha

Racine City Cackle Jack’s Jack Moreno Racine

Racine County Axe Sighted Brad Londre Burlington

Waukesha County

Manitowoc County

DISTRICT 3

Seven Lakes Golf Course Chad Braun Reedsville

Crawford County Special T’s Adam Trautsch Eastman Gina’s Whisky Lounge Regina Pauly Platteville

Rock County Rhuester’s Friendly Village Tavern Tim Rhue Janesville

Walworth County Legends Food & Spirits Prokopios Lexus Lake Geneva Pub N Grub Brian Cutler Genoa City

Popolo Pizzeria Sean Henninger Mineral Point The Annex Nathan Wallenhorst Platteville The Hell Inn Helen Chapman Livingston

Juneau County Tabletop 21 Shalina Wollschlager Necedah

DISTRICT 2 Columbia County Lucky’s Bar and Grille Rodney Ripley Lodi

34

n

On Premise

n

The End Zone Jennifer Price Fond du Lac

Pop’s Pub on Pioneer Mark Knudsen Muskego

Grant/Iowa County

The Shop Erik Litviak Burlington

The Cabin Sara Winland Fond du Lac

SEPTEMBER/OCTOBER 2021

Gordy’s Pub & Grill Gordon Kane Maribel

Strike Zone Glenn Beattie Kiel

Ozaukee County The Baaree Jesse Daily Thiensville

Hix’s Hoffman House Rodney and Tina Hix Antigo

Marquette County Los Morales Authentic Mexican Restaurant Norberto Morales Westfield Rivers Edge Saloon & Eatery Thomas Cotter and Dustin Esselman Montello

Waupaca County Mark McCoy Mosinee

Wood County

Winnebago County

Brahma’s Saloon Scott Brehm Vesper

Willie Beamon’s Bar & Grill Nick Blythe Neenah

Headquarters Raquel Dostal Wisconsin Rapids

DISTRICT 5

DISTRICT 6

Adams County Lakeside Waterfront Restaurant & Bar Mary Firari Friendship

Brown County Cozumel Mexican Grill Roy Verduzco Green Bay

Los Morales Authentic Mexican Restaurant Norberto Morales Adams

www.tlw.org

Kewaunee County

DISTRICT 8

Homestead Kitchen and Tap Scott Prokash Algoma

Greater Northwoods

Sheila’s Bar Patti Jurczykowski Denmark Songberds Aviary Christine Perry Algoma

Marinette County Dark Horse Bar & Grill Janine Severson Wausaukee

Outagamie County Appleton Indoor Golf Michael Moldenhauer Appleton Club 38 Bar and Grill Mike Utech Appleton Pagoni’s Pizza Ernesto Morales Kaukauna Rascals Bar & Grill Karen Blodgett Appleton The Corner Hive Jon Streich Little Chute

DISTRICT 7 Clark County Diane’s Back Diane Wulff Lublin El Piñal Ambrosio Lopez Owen The Buck N’ Doe Bar and Grill Kacey Urlaub Granton

Jackson County Little Vinny’s Vincent Meyer Black River Falls

Trempealeau/Buffalo County Cowgirls Cowboys Diner & Saloon Larry Sobotta Mondovi Jailhouse Saloon Anna Dawson Trempealeau

National Certified Food Safety Manager License l

Rustic Roadhaus Kurt Potter Manitowish Waters Willy’s Still Rodney Martin Hurley

Oneida County Birch Lake Bar and Resort Patrick McCalmont Harshaw Karch’s Up Nort’ Resort Casey Karch Tomahawk

Small Operator Permit

Members $95 / Non-Members $125 Classes run 8:30 am - 3:00 pm Schedule: September - December 2021 Locaton

Date

Site & Address

Janesville

9/1/2021

Janesville Elks Lodge

Waukesha

9/8/2021

Foxx View Lanes

Green Bay

9/13/2021

Stadium View

Minocqua

9/13/2021

The Waters of Minocqua

Madison

9/15/2021

Doubledays

WI Rapids

9/20/2021

Jammers Bar & Grill

Rhinelander

9/27/2021

Cabaret Cover

Marshfield

9/27/2021

Eagles Club 624

Kenosha

9/29/2021

Brat Stop/Parkway Chateau

Appleton

10/4/2021

Red Lion Hotel Paper Valley

Hudson

10/4/2021

Hudson House Grand Hotel

Eau Claire

10/5/2021

Americas Best Value Inn

Waukesha

10/11/2021

Foxx View Lanes

Oshkosh

10/12/2021

Oshkosh Elks 292

Janesville

10/13/2021

Janesville Elks Lodge

Madison

10/18/2021

Doubledays

WI Dells

10/18/2021

Holiday Wholesale

Two Rivers

10/19/2021

Machut's Supper Club

Plover

10/25/2021

Shooters Supper Club

Kenosha

10/27/2021

Brat Stop/Parkway Chateau

Solon Springs

11/1/2021

St. Croix Inn

LaCrosse

11/1/2021

La Crosse Moose Lodge #1920

Janesville

11/3/2021

Janesville Elks Lodge

Green Bay

11/8/2021

Stadium View

Clementine’s Tavern Robin Koutecky Milwaukee

Wausau

11/8/2021

Dale's Weston Lanes

Waukesha

11/8/2021

Foxx View Lanes

Swiss Street Pub & Grille Chrystal Rausch Franklin

Madison

11/15/2021

Doubledays

Rhinelander

11/15/2021

Cabaret Cover

Fond Du Lac

11/16/2021

Radisson

Kenosha

11/17/2021

Brat Stop/Parkway Chateau

Janesville

12/1/2021

Janesville Elks Lodge

Hudson

12/6/2021

Hudson House Grand Hotel

Appleton

12/6/2021

Starlite Club

Eau Claire

12/7/2021

Americas Best Value Inn

Waukesha

12/8/2021

Foxx View Lanes

Ashland

12/13/2021

TBD

Antigo

12/13/2021

TBD

Madison

12/15/2021

Doubledays

Dodgeville

12/15/2021

Dodger Bowl Lanes

WI Dells

12/20/2021

Kalahari Resort

Plover

12/27/2021

Shooters Supper Club

Kenosha

12/29/2021

Brat Stop/Parkway Chateau

The Boondocks Timothy Painter Monico

Rusk County Taylor’s Amacoy Golf Club Dean Taylor Bruce

Sawyer County White Stag Hospitality Michele DeYoung Hayward

Superior/Douglas County The Stone Tavern Lynnette Landgren Gordon

Taylor County Camp 28/Resch Holdings Jonathan Resch Rib Lake

DISTRICT 9 Milwaukee County

Register at www.tlw.org www.tlw.org

SEPTEMBER/OCTOBER 2021

n

On Premise

n

35

AFFILIATE MEMBERS AS OF AUG. 10, 2021 21st Century Financial Services 3 Sheeps Brewing Company A-1 Amusement Ackley Novelty Adams County Chamber of Commerce & Tourism Allied Games American Entertainment Services American Family Insurance/Chris R. Lueth Agency Amusement Devices Inc. American Society of Composers, Authors and Publishers (ASCAP) Ansay & Associates B&K Bar Supplies B-M Music & Games Badgerland SenText Badger Mats Badger Mutual Insurance Company Baird Financial Advisors/ Farley Forster Herbenson Group Baraboo Sysco Food Services BarRags Drinkwear Bay Towel Linen and Uniform Rental Bayland Insurance Benedict Refrigeration Service Berg Company Best Bargains Inc. Bevinco Bill’s Distributing Blue Honey Bio-Fuels Bob Schuchardt Insurance Agency Bowling Centers Association of Wisconsin Brakebush Brothers Brass Foundry Brewing Brat Stop Products Brew Pub Lotzza Motzza Pizza Bromak Sales Inc. Bullseye Games Captain Ken’s Foods Certified Professional Restoration Chambers Travel Community Business Development

36

n

On Premise

n

Corporate Casuals LLC D&D Amusement Games Davis & Kuelthau Delafield Brewhaus Delicious Foods of Wisconsin Inc. Demon Spirits DeVere Company Inc. Edge One El Cortez Hotel & Casino Emil’s Pizza Enviro-Master Services of Milwaukee e-tailer Inc./RocketDSD EZ Dock/Pike Dock and Marine Fabiano Brothers Inc. Face Card Promotions/ Ad-Tabs Fein Brothers Five Verdons LLC Flanigan Distributing Flashpoint Designs Flipside Coin Machines Forest Floor Foods Frank Beer Distributors General Beer Northeast Inc. Gimbel, Reilly, Guerin & Brown Glavinsured Agency Inc. Great Lakes Beverage Great Northern Amusements Gunderson Uniform and Linen Rental Haenco Supplies Holiday Wholesale Inc. The House of Insurance Howe’s Aim to Please Vending HSC Business Brokers Illinois Casualty Company Indianhead Foodservice Distributor Inkworks The Insurance Center The Insurance Group Jahnke Coin Machine Johnson Brothers Kaufhold’s Kurds Kessenich’s Ltd. KLB Insurance – Illinois Casualty La Crosse Distilling Company La Crosse Loggers Baseball Club

SEPTEMBER/OCTOBER 2021

Lamers Bus Lines LC Branding LCSI Lebby’s Frozen Pizza Lee Beverage of Wisconsin LLC Lincoln Contractors Supply Inc. M & R Amusements & Vending LLC Magic Tap LLC Magnuson Inc. Mass Appeal Inc. MBE CPAs McCain Foods Metropolitan Food Service Equipment Midstate Amusement Games Midwest Amusements Midwest Coin Concepts Milwaukee Brewers Mitchell Novelty Company Modern Cash Register Systems Modern Specialty Company Motion Technology Inc. Murphy Desmond S.C. National Metalwares Furniture Nei-Turner Media Group Northern Lakes Amusement Northern Oasis Spirits Northwest Coin Machine Northwoods Fire Protection LLC Numbskul Beverage Pabst Brewing Company Paradise Printing Company Park Ridge Distributing Inc. Pay Zero Processing Solutions Pearl Street Brewery Pecatonica Beer Company Pehler Brothers Distributing PepsiCo Precision Pours Inc. Premier Draft Solutions PretzelHaus Bakery/ FUNacho Pro3 Solutions LLC Purecart Enterprises LLC Quaker Bakery Brands

Racine Amusement Inc. Ramp Payment Solutions Red’s Novelty Ltd. Reinhart Foodservice LLC Retriever Merchant Solutions Rhinelander Brewing Company/Minhas Riverside Foods RS Amusements Rum Runner Tropicana Rush Creek Distilling S&S Distributing Inc. Sales & Income Tax Advisory Network Sam’s Amusement Sanimax Saratoga Liquor Company Inc. Schmidt Novelty Scott’s Vending Inc. Sketchworks Architecture SNfood & Beverage Sports Impressions Stansfield Vending Star Business Machines Stevens Point Brewery Superior Beverages LLC Superior Business Systems Superior Vending Taylor Enterprises of Wisconsin Inc. Think LLP Tiger Amusement Tom Sawyer Amusements Tricky Dick Specialties 2 Tri-Mart/Midwest Food & Tobacco Group Van Bookkeeping LLC Van’s Fire & Safety Inc. Vern’s Cheese Inc. Viking Log Furniture Vincent, Urban, Walker & Associates Wausau Coin Machines Inc. Wine Institute Wisconsin Growing Company Wisconsin Hospitality Insured Wisconsin Motorcycle Roads Travel Guide Wisconsin Restaurant Association Wisconsin Souvenir Milkcaps Xtreme Bar Bingo

www.tlw.org

INDUSTRY TRENDS 2021 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey

E

ach year since 2015, Stephen Beam, Limestone Branch Distillery’s master distiller, has produced a limited edition bourbon under the Yellowstone brand, which was established in 1872 by his greatgreat-grandfather and early bourbon pioneer, J.W. Dant. Beam and his brother, Paul, opened Limestone Branch Distillery in 2011, with the goal of crafting fine spirits in small batches. With a history of distilling on both sides of their family — Beam and Dant — the brothers are seventh-generation distillers.

In 2015, they brought the Yellowstone brand back to the family.

This year, Limestone Branch Distillery is releasing its 2021 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey. Beam hand-selected mature and flavorful sevenand 15-year-old bourbons, including seven-year-old barrels finished in Amarone casks, for the latest expression of Yellowstone Limited Edition.

“Amarone is a rich, red wine that — much like bourbon — takes time and patience to craft, and requires at least two years in oak casks to age. Finishing select barrels in these Amarone casks brings notes of fresh cracked pepper and tobacco, as well as hints of black cherry, fig and dark chocolate to the classic bourbon notes of caramel, vanilla and hints of citrus,” explains Beam. “With a finish of oxidized fruit, cherry and black currant, this bourbon is reminiscent of pre-Prohibition whiskeys.”

The 2021 Limited Edition will be bottled at 101 proof (50.5% alcohol by volume). Beginning in July, 7,500 cases (at three bottles per case) will be available at retail locations nationwide — a 50% increase in production over 2020.

“Domestic straight bourbon sales saw 21% growth vs. last year, with ultra-premium bourbons experiencing 38% growth. The Yellowstone brand has experienced nearly five times that level of growth,” notes Caitlin Palmieri Jackson, brand manager for Limestone Branch Distillery.

Classic Cocktails in a Can

L

aunched in 2012, Clubtails began with four original malt beverage flavors of classic cocktails in a can, each offering 10% alcohol by volume. Clubtails has since expanded and now includes many more cocktail favorites. The product appeals to consumers who enjoy traditional cocktail flavors that offer a spirit-like finish in the convenience of a can. Flavors include: • Sex on the Beach • Sunny Margarita • Bahama Mama

www.tlw.org

• Screwdriver • Long Island Iced Tea • Watermelon Margarita • Blueberry Mojito • Lemonade Margarita • Strawberry Daiquiri • Peach Breeze • Mango Margarita • Alabama Slammer • Peach Margarita • Screwdriver Hard Seltzer • Strawberry Daiquiri Hard Seltzer • Black Cherry Margarita Hard Seltzer • Peach Cosmo Hard Seltzer

The Sunset Boocharita

K

ombucha has been steadily rising in popularity in recent years.

Sales for the category have increased from $1 billion in 2014 to $1.8 billion in 2019 and some in the industry even project that kombucha is poised to become the next carbonated beverage that consumers reach for instead of soda.

As consumers are returning to bars and looking to drink healthier, bartenders should consider how to incorporate kombucha into their cocktail and mocktail offerings. Below is an example — the Sunset Boocharita — from NessAlla Kombucha to incorporate into your drink menu.

INGREDIENTS • 3 oz. of NessAlla Lemongrass Ginger Kombucha • 1 oz. of Simple Syrup • 1-1/2 oz. of Triple Sec • 1-1/2 oz. of Butterfly Pea Flower-Infused Tequila • Crushed Lemon Ice and Magic Ice • Lemon Peel Garnish • Lime Wedge

RECIPE Rub lime around the edge of the glass and salt the rim. Fill the glass half-full with crushed lemon ice. Then pour NessAlla Lemongrass Ginger Kombucha (or your favorite flavor), simple syrup and triple sec into the glass. Stir to mix. Float the butterfly pea flower-infused tequila by slowing pouring it over the back of a spoon. Top with the crushed magic ice.

Garnish with a lemon peel and lime wedge. TLW SEPTEMBER/OCTOBER 2021

n

On Premise

n

37

ADVERTISER INDEX Anheuser-Busch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 anheuser-busch.com

Molson Coors Beverage Company. . . . . . . . . . . . . . . . . . . . . . . . 40 molsoncoors.com

Ansay & Associates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 ansay.com

Riverside Foods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 riversidefoods.com

B&K Bar Supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 bandkbarsupplies.com

Society Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 societyinsurance.com

BarRags Drinkwear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 barragsdrinkwear.com

Tri-Mart/Midwest Food and Tobacco Group. . . . . . . . . . . . . . . . 38 midwestftg.com

Breakthru Beverage Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 breakthrubev.com

VetsRoll. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 vetsroll.org

Cornerstone Processing Solutions. . . . . . . . . . . . . . . . . . . . . . . . . 31 cornerstoneps.net

Wisconsin Amusement and Music Operators (WAMO). . . . . . . . . 2 wamo.net

Edge One. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 edgeone.com

Wisconsin Souvenir Milkcaps. . . . . . . . . . . . . . . . . . . . . . . . . 33, 38 wimilkcaps.com

Emil’s Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 emilspizzainc.com Holiday Wholesale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 holidaywholesale.com Johnson Brothers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 johnsonbrothers.com Mass Appeal Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 massappealinc.com McCain Foods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 mccain.com

Wisconsin Souvenir Milkcap

PULLTAB PROMOTIONS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 262-336-9624 daytonyoung@wimilkcaps.com www.wimilkcaps.com

Stools, Tables, Booths, Outdoor Furniture, Glasswashers and Full Line of Bar Supplies.

4603 DOMAIN DR., MENOMONIE, WI 54751 PH: (715) 235-2151 • (800) 472-2006

• Tobacco/Cigarettes

• Chemicals

• Nuts/Snacks

• Paper Products

• Beverages

• Deli/Institutional

• Glassware

• Beverages on the gun

• Liquor

5 Year Frame Warranty Available 25 Year Affiliate Tavern League Member

7100 W. Greenfield Ave., West Allis

414.259.9161 • contact@bandkbarsupplies.com

www.BandKBarSupplies.com

Supplying Tavern League of Wisconsin Members from Superior to La Crosse & from Hudson to Wausau 38

n

On Premise

n

SEPTEMBER/OCTOBER 2021

www.tlw.org

ENJOY RESPONSIBLY © 2020 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO 95 calories, 2.6g carbs, 0.6g protein and 0.0g fat, per 12 oz.

GO PACK GO

OFFICIAL BEER SPONSOR OF THE GREEN BAY PACKERS

CELEBRATE RESPONSIBLY®

©2021 MILLER BREWING CO., MILWAUKEE, WI • BEER