On Premise May June 2013

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

May/June 2013 tlw.org

TLW Members Join Forces at State Capitol 29th Annual Legislative Day a Success

Also in this issue: May Is Tavern Month Cheers to TLW Members!

Over $10 Million Raised for Your Communities

Ignition Interlocks Are They In Our Future? www.tlw.org

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PARTY TOGETHER RESPONSIBLY. Bacardi.com ©2013. BACARDI, THE BAT DEVICE, PINEAPPLE FUSION DEVICE AND TRADE DRESS ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM SPECIALTY – 35% ALC. BY VOL.

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BACARDI.COM www.tlw.org

The Official Publication of the Tavern League of Wisconsin May/June 2013 Volume 31, No. 3

FEATURES

May is Tavern Month. . . . . . . . . . . . . . . . . . . 10 Giving Back to the Community – Not Just Idle Words

A Quiet Threat to Your Business is Advancing. . . . . . . . . . . . . . . 16 Mandatory Ignition Interlock Devices May Not Be Far Off

TLW Spring Conference Summary. . . 20

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Taking Care of Business

TLW Makes a Strong Statement in Madison. . . . . . . . . . . . . . 35 29th Legislative Day - Photo Gallery of Events

LEAGUE SPOTLIGHTS League Profile. . . . . . . . . . . . . . . . . 24 Columbia County

Business Spotlight. . . . . . . . . . . . 25 Cottonwood Bar & Grill

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Charity Spotlight. . . . . . . . . . . . . 26 Hope House of South Central Wisconsin

Departments President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Accounting Help. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Straight Up – Spirit Profile . . . . . . . . . . . . . . . . . . . . . . . . 39 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Socialize with us:

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President’s Perspective O

ver the past few months, several of our county leagues have gone through some leadership changes. To address this, I’d like to present alternate ways county leagues can grow and maintain a strong membership in the face of those changes.

A leadership change can give any league a breath of fresh air. Many of the counties that succeed do so because they are willing to undergo change. In these instances, leaders are diligently working to see their counties prosper. Often, new leaders are excited and this excitement is contagious.

A successful new leader will be the type of person that is willing to try new ways of raising money, whether it’s a golf outing, picnic, softball tournament or just looking at things with fresh eyes and a different perspective. They will step up to the plate to strengthen their organization, their PACs and their charities, and will try old and new ways to recruit members within the league. And, if they are smart, they will look to their veteran members for guidance and use their experience.

Former leaders can be a real asset to the league and play an important role. The outgoing leader should not be bitter or feel as if their ideas are no longer relevant. When there is a leadership change, by all means the league still looks to you for your knowledge and experience. Many of us, and I’m no exception, need to remember to allow new or younger members to get involved and ultimately rise to the top and assume leadership roles. We should encourage this to ensure new ideas emerge and our leagues continue to flourish and grow.

To show appreciation to your past leaders whether they served as president, an officer or long-standing board member, present them with a gift or plaque to acknowledge their service. Remember, these leadership roles are usually non-paid positions and work is done during members’ free time. The Outagamie County Tavern League has a unique way to show appreciation. At the president’s discretion someone can be made an honorary member, which means they can attend all functions, meetings, parties and events.

As with most organizations, our leagues and our members will have disagreements. Whether during general meetings, caucuses or committees, however, it is imperative to resolve our differences and come to an agreement.

We all need to realize we are competitors in business but partners in the industry. The Tavern League of Wisconsin is a league of camaraderie. We all have similar goals in mind; to keep this industry strong and remain in business!

Terry J. Harvath President

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Corporate Sponsors SUPPORT OUR ASSOCIATION

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Wisconsin Amusement & Music Operators, Inc. Music Operators, Inc. Wisconsin Amusement & Make sure and thank these groups for their support, andWisconsin encourage others not on the&list to participate. Any business interested in joining should call Amusement Music Operators, Inc. Make sure and thank these groups for their support, and encourage others not on thecategories. list to participate.

Any business interested inus.” joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of thenot different Remember “Support who support Music Operators, Make sure to thank these groups for their support, and encourage others onInc. the list to participate.

Any businessthose interested in joining should call the

the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

(608-270-8591) for our brochure that lists benefits ofothers the different Remember “Support those interested who support MakeTLW sureoffice and thank these groups for their support, andthe encourage not on categories. the list to participate.

Any business in us.” joining should call Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate.

Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org 2013us.”On Premise 55 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support thoseMay/June who support www.tlw.org 2012 January/February On Premise n

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TA V E R N L E A G U E O F W I S C O N S I N

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Treasurer Terminal with Printer

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Southern Zone Vice Presidents Jim Pickett, Dan Taivalkoski

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Editor SAM4s and Casio Cash Registers

Pete Madland, Executive Director, Tavern League of Wisconsin

Associate editor Barb Howell, Nei-Turner Media Group, Inc.

Art Director Kayla Collins, Nei-Turner Media Group, Inc.

Graphic Design Jerriann Mullen, Nei-Turner Media Group, Inc.

Advertising Sales Louise Andraski, Nei-Turner Media Group, Inc. louisea@merr.com

rth

Advertising coordinator

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Julie Schiller, Nei-Turner Media Group, Inc.

FOR ads@ntmediagroup.com ADVERTISING Contributing Writers Terry Harvath, Pete Madland, Kimberly INFORMATION Ruef, Scott Stenger, Jen Bradley, Amanda Wegner, Barb Howell CONTACT:

06 06 m

are d or

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Printed By RR Donnelley Long Prairie, Minnesota

Heidi Koch On Premise (ISSN #1051-4562) is a bi-monthly

ons

publication ofAttack the Tavern League of WisconSlack sin, Inc., 2817 Fish Hatchery Road, Fitchburg, Communications WI 53713, phone: 800-445-9221.

es

On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Williams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

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heidi@slackattack.com Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, louisea@merr.com.

Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.

Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices.

2 0 1 2 M E M B E R S H I P D I R E C T O RY

consin

©2013 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

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PY WITH YOUR

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Front Rail Friendly Advice

By Pete Madland, TLW Executive Director

I have written many articles over the years for our On Premise magazine.

Some have been alright; some not so alright. It’s hard to believe it has been seven years since I wrote the article that got the strongest reaction from the membership. I am reprinting that article as I feel it hit home and the message is just as applicable today as it was seven years ago … enjoy!

T

hrough all of the years I have written columns for On Premise, I have always restrained from discussing business, and how you should run yours. After all, I was just another bar owner and by no means an expert. Many of you have been in the business longer than I have and many of your businesses were probably more profitable than mine. This issue, I am deviating from that philosophy. If I offend some of you, I apologize. If what I have to say hits home and helps you, that’s good.

manner he would. Then I remembered a revelation I had.

Last year I presented a seminar at the South Dakota Tavern Association Convention on “Promotions that Work,” similar to the seminar I present to the TLW on occasion.

In the middle of the presentation a light went on in my brain and I stopped. I stopped and asked, “Why do you think the chains – Applebee’s, Chili’s etc. do a better business than you?” No one had an immediate answer. I noted they serve the same beer, they serve the same liquor and wine, and please don’t tell me their food is better.

Sure, they do get to advertise on TV, but I maintain the main difference is more than that. The major difference is training.

I stopped at a friend’s bar the other night for a beer. The place is nothing fancy, a basic bar. I had hoped to see my friend. What I found instead was a bartender sitting on a stool, wearing a stocking cap, some old sweatshirt and jeans. A customer had the TV remote in his hands controlling the volume, watching a movie. Although the juke box was on, you couldn’t hear it over this person’s “all-time favorite movie.”

The bartender got off of the stool long enough to get me a beer and then returned to perch on the bar stool. This was repeated anytime anyone wanted a drink. The only conversation I had with the bartender was when she said, “Do you wanna ‘nother beer?” That was basically true of each customer in the place except for one. That person must have been a close friend and worthy of her full attention.

I was extremely frustrated, not for me, but for my friend. He thinks this employee is serving his purpose (by the way, every drink poured was at least a double), and taking care of customers in the same

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Before a chain opens their doors they take weeks to train their staff. When they hire a new employee, they work as trainees under someone just as long. They have specific rules, policies and procedures they must follow. If they don’t, they’re gone.

Now, I am not suggesting that we all should or could do this. It is expensive.

What I am suggesting is that many of us have to do a better job of training than we currently are doing.

brands of beer, liquor and soda are, and how to wash the glasses. It is not enough.

Do you want a “bartender” or a “drink server?” Your customer wants a bartender.

Bartending is a profession and should be treated as such. Proper conduct, proper dress and proper service all add to the image of the profession and your business.

Do you have any type of dress code? Is your bartender or waitress chewing gum while taking orders? While these things are simple to correct, they stick out like a sore thumb when they go on.

How does your bartender react during slow times? Does he/she clean? Does he/ she chat with customers, or does he sit on a stool and watch television? I have always felt many people can put out drinks and beer when it’s busy, but how things are handled during the slow times often separates a “bartender” from a “drink server.” Are customers “greeted” when they enter? Are they “thanked” when they leave? Most importantly, are they talked to in between? Proper training will help ensure customer service, even when you cannot be there in person.

This only scratches the surface of customer service, but I hope you get the idea. I know some of us consider the chain restaurants as the enemy, but we can learn from what they do well. Remember, they serve the same product as you do. The difference is how that product is served. Proper training can overcome other shortfalls your business may have.

Hopefully I have not offended anyone. If I did, I apologize. I want all of our members to succeed. If I can do anything to help make that happen, I will. If this article only helps a few of you, it was worth it.

If it doesn’t help any of you, well, you are already doing a good job. I hope my friend is reading this and will consider a better method of training. TLW

Too many of us consider training to consist of learning a price list, where the different www.tlw.org

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TLW and Its Members Donated

7 1 , 8 8 , 7 0 1 5 $ To 9,744 Local Charities!

County Name

Amount

# of Charities

County Name

Amount

# of Charities

Adams County

$51,421

44

Monroe County

$79,500

189

Ashland/Bayfield County

$250

8

Oconto County

$17,969

107

Barron County

$58,632

106

Oneida County

$79,395

150

Brown County

$600,761

388

Oshkosh City

$102,065

54

Burnett County

$20,379

58

Outagamie County

$316,895

47

Calumet County

$4,840

15

Ozaukee County

$89,177

60

Chippewa County

$93,150

155

Pepin County

$105,373

100

Columbia County

$30,000

30

Pierce County

$97,500

292

Dodge County

$128,060

1023

Polk County

$31,740

40

Door County

$82,000

29

Portage County

$109,972

182

Eau Claire City/County

$145,000

600

Price County

$192,000

63

Forest County

$750

4

Racine City

$37,761

19

Grant/Iowa County

$985,857

1123

Racine County

$292,278

124

Greater Northwoods

$57,500

49

Rock County

$47,682

102

Green Lake Area

$28,750

12

Sauk County

$2,600,000

500

Jackson County

$71,000

23

Sheboygan County

$485

15

Jefferson County

$32,930

48

St. Croix County

$21,376

135

Juneau County

$32,484

162

Superior/Douglas County

$229,400

94

Kenosha City

$255,773

82

Kenosha County

$43,760

113

Trempealeau/ Buffalo County

$180,000

129

Vilas County

$120,000

240

Walworth County

$82,349

43

Washburn County

$16,800

20

Washington County

$96,500

16

Waukesha County

$70,000

140

Waupaca County

$209,560

419

Waushara County

$76,851

89

Wood County

$13,753

44

State Office of TLW

$50,600

Kewaunee County

$104,516

58

La Crosse City/County

$244,186

657

Lakeland Area

$141,600

75

Langlade County

$568,000

95

Madison/Dane County

$126,000

252

Manitowoc County

$77,326

194

Marathon County

$150,000

398

Marinette County

$67,920

400

Marquette County

$203,550

48

Milwaukee County Hospitality

$1,044,499

82

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$10,817,875 to 9,744 Local Charities! www.tlw.org

May Is Tavern Month Giving Back to the Community – Not Just Idle Words

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enerosity is ingrained in Tavern League of Wisconsin members.

Maybe it’s because taverns and bars in the state have been known for generations as a gathering place, a haven for conversation and camaraderie, a spot where new friendships are formed and a sense of community is born.

If someone is in need, chances are there is a tavern or bar owner that is taking up the cause to help. Their community involvement is contagious, and their place of business becomes a natural for events, benefits and fundraisers.

The Moose Inn Gives a Helping Hand “If there is a fundraiser in the area, we’re involved,” says Ed Klinger, owner of the Moose Inn Supper Club in Wautoma.

“We have such a great community; it’s easy to get involved. I guess we’ve gotten a reputation for helping out.”

One example of a community event and Klinger’s efforts occurred on Sunday,

October 7, 2012. Wautoma resident Randy Radermacher was battling stage 4 esophageal cancer and area residents wanted to do something to help pay his medical expenses. Although Wautoma is a city of only about 2,000 residents, 530 people attended a Packer-themed party at the Moose Inn featuring a steak fry.

“Rib-eye steaks were donated by the local meat market and I cooked them,” says Klinger.

“In addition to the steak dinner, an auction was held and lots of people volunteered their time. Hats go off to everyone. I’m just the guy who coordinates things, everyone else makes it happen.”

www.tlw.org

Although the Packers couldn’t beat the Indianapolis Colts that day, the community raised $21,000 for Radermacher’s fund. There’s even better news: In late March, Radermacher received a clean bill of health from his doctor.

Klinger says the catering portion of his business lends itself to fundraisers. “We like to help out the local schools. If there is a weekend sports tournament, we’ll donate BBQ pork at a fraction of the regular price so they can sell sandwiches to raise money. We also feed the varsity football team after each home game. We set up a buffet of sandwiches or lasagna – it’s just something we do.”

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Snow Biz Puts Brackett’s Bar on the Map According to Randy Lahr, owner of Brackett’s Bar near Fall Creek, the annual Snow Biz fundraiser for United Cerebral Palsy (UCP) has put his business and the community on the map. “We’re just a spot on the road between Eau Claire and Osseo,” says Lahr. “We might be a little burg, but we have a heck of a sense of community.”

Snow Biz is entering its 20th year and each year, according to Lahr, it’s grown in attendance and raised more money for United Cerebral Palsy of West Central Wisconsin. What started as a simple snowmobile rally with a local snowmobile dealer donating a sled for a raffle for UCP, has grown into a day of riding, snocross races and raffles to help kids and adults with disabilities. In partnership with Kwik Trip, the 2013 event held on January 26 raised $100,000.

“We’ve become a destination,” says Lahr.

“It’s the perfect time in winter for an event like this. It’s held the last weekend in January so it doesn’t conflict with NFL playoff games and the Super Bowl.”

Lahr puts up a 60-foot-by-120-foot hospitality tent on his property and three bands entertain the crowd. Vendors donate all the food. This year raffle prizes ranged from an ATV and snowmobile to $1,000 travel vouchers and gift certificates.

“It’s a good day of fun and relaxation and we raise money for a great cause,” says Lahr. “The money we raise stays local.

We’re able to service 700 families in a 10-county region.”

Racine Helps the Hungry TLW Member bars and taverns within Racine’s River North neighborhood and downtown Racine open their doors each year on the first Saturday in March to serve as hosts for the annual “Thoughts for Food” event benefiting the Racine County Food Bank.

food with the help of the Racine City Tavern League and the Tavern League of Wisconsin Foundation.

Although Taivalkoski sold his business in 2006, he is still very active in the TLW as a first district director and southern zone

itable organizations,” says Taivalkoski.

“It’s really rewarding for me because I get to see their generosity from both sides – as a TLW member and as executive director of the food bank. They [TLW] are a really good ally in the fight against hunger.”

This year was no exception, and for just a $10 donation and two non-perishable food items, attendees were treated to 15 different venues and 50 bands to enjoy.

According to Dan Taivalkoski, Racine County Food Bank executive director and TLW member, the event raised $18,000 for Racine’s less fortunate.

The event, now in its 21st year, is sponsored by the Racine City Tavern League and it receives contributions from the local league, their members, and support from the 1st and 9th TLW Districts and the Wisconsin Tavern League Foundation. Over the years, according to Taivalkoski, the event has raised over $360,000 and almost 85,000 pounds of

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vice president. He says he sees firsthand the remarkable job the TLW does in supporting local communities and charities. “The tavern league does so many wonderful things for charwww.tlw.org

Kalahari Makes Fundraising a Priority “We’ve been blessed so we feel we need to help others,” says Todd Nelson, owner and president of the Kalahari Resort and Trappers Turn Golf Course in Wisconsin Dells.

Nelson and his family have been integral in developing initiatives to improve the local community and beyond.

As a board member of the Wisconsin Dells Education Foundation (WDEF), Nelson has worked to raise money for scholarships for high school seniors. On August 14, 2012, the foundation held its second annual “Golf for the Future” event at Trappers Turn, which raised $120,000 for scholarships for students in the Wisconsin Dells School District.

Their goal, according to Nelson is to grow the foundation to ensure the scholarships are fully endowed in perpetuity.

As an entrepreneur and TLW member, Nelson understands the importance of community. “The entrepreneurial spirit is terrific in this town [Wisconsin Dells] and I wanted to be a part of something that can give students the

The Giving Continues in the Dells Like-minded in his belief in helping the Wisconsin Dells community is Keith Koehler, owner of the Country Keg/Baja Cantina and president of the Sauk County Tavern League.

Koehler hosts a fundraiser two Saturdays before Thanksgiving for the Community Action Food Bank, which serves all of Sauk, Juneau, Adams and Columbia counties and part of Dodge County. “I started the event four years ago after learning how many families were in need of food. I was amazed when I saw the numbers – they’re staggering,” says Koehler.

opportunity to further their education.”

Prior to his involvement with the WDEF, Nelson was instrumental in raising funds for music education.

“No one seemed willing to fund music or the arts; it’s always athletics.

We wanted to make sure the high school had new band uniforms and over a five-year period with our “Golf for a Song” event we raised about $500,000.”

Another major event Nelson is proud to support is “Andy North and Friends,” a benefit for the University of Wisconsin Carbone Cancer Center.

Former PGA professional and two-time U.S. Open champion Andy North hosts a two-day event, which features a golf tournament at Trapper’s Turn and reception,

Koehler also led the efforts last year to organize the annual fundraiser for Hope House of South Central Wisconsin, a Baraboo-based organization that provides shelter, advocacy and education to those affected by domestic violence and sexual assault. Working with TLW presidents in Juneau, Adams, Marquette and Columbia counties, the group persuaded their members to back the event and become a platinum sponsor for the March 2013 fundraiser.

dinner, and live and silent auctions held at the Kalahari Resort. Celebrities participating in 2012 included Aaron Rodgers, Robin Yount, Tom Weiskopf and Mike Tirico.

Only in its fifth year, the 2012 benefit raised $1,070,000 for cancer research.

The dinner at Trapper’s Turn Golf Club was attended by 220, with guests enjoying entertainment, dinner, live and silent auctions, a cash raffle and door prizes. The event, according to Koehler, raised $77,000.

Koehler’s Turkey Raffle is unique. He works with Sysco to donate about a third of the turkeys and he buys the rest.

By purchasing $1 raffle tickets, participants receive two chances to win a turkey each time a giant wheel is spun. The event typically draws about 150 people and raises over $10,000 each year, according to Koehler. www.tlw.org

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A Stand-out in the Fox Valley “Fundraising events are the new insurance,” says Bruce Hawley, owner of Tanner’s Bar & Grill in Kimberly. “In the past, businesses within a community would donate money if someone was laid up or in an accident. Now if someone is having a difficult time, a benefit is held and friends and family step up to help out,” he adds.

Hawley should know, he is a regular participant and host of these events. One of the largest fundraising events held at Tanner’s each year is the Walk 4 Autism.

“I have a friend with autistic twins that’s why I got involved,” says Hawley.

The 5K walk has grown from about 600 walkers six years ago to close to 3,000 this year. The first 1,000 walkers registered receive a free lunch at Tanner’s after the walk. Hawley’s 10,000-squarefoot indoor activity center attached to his business is the perfect venue for post-walk activities, including carnival games, raffles and face-painting. “This is just a really good family event and the money raised is for such a good cause,” says Hawley.

In 2012 the event raised approximately $60,000 for Friends of Autism, an autism charity in Wisconsin dedicated to raising money to fund autism research, awareness and education. In the six years that Tanner’s has hosted the event, they’ve raised close to $200,000, according to Hawley.

Rock for Wishes is another event that’s been held at Tanner’s since 2011. Ten bands donate their time with the goal of raising money to grant wishes for critically ill children. “The bands putting the event together came to us asking if we’d like to be a part of it. We said sure, we have the space. I think it’s a great cooperative effort,” says Hawley.

For a $10 cover charge, attendees get to sample a wide range of music performed by local Fox Valley-based bands.

“The first year we raised enough money to grant one wish, in 2012 we granted three wishes and this year we plan on granting five or six,” Hawley says.

According to Elly, the event is held just two weeks before Christmas because they are replenishing donations that may have been depleted by this time. Many families may pick up items right after Thanksgiving or the first two weeks of December. “Our event makes sure there are plenty of things for families to choose from right before Christmas,” she says.

The night of fun really starts months before when the Yooses begin working with the Grant/Iowa County Tavern League, ABATE, a motorcycle rights and safety organization, Matadors Motorcycle Club and Southwestern Wisconsin Sportsmen’s Club.

Yoder’s Puts Kids First Making the holidays better for less fortunate children in Grant County is a mission that Elly and Mick Yoose have been on since 2009. The couple owns and operates Yoder’s Rockville Bar and they set

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aside a Saturday night in mid-December each year to host the annual “Khristmas for Kids” event, which benefits the Grant County Department of Social Services’ Holiday Project.

In addition to these organizations, Elly says the group solicits donations and gift certificates from many local businesses, who have stepped up to the plate to really make this a community event. “We’re just a country bar between Potosi, Lancaster www.tlw.org

and Platteville. We may host and help organize the event but it takes a lot of people to rally together to help make this a success,” she states.

The evening includes an auction, a raffle for a mini chopper motorcycle and a live band that provides entertainment. A friend that is an auctioneer donates his time and the Yooses get the band to donate their services.

In 2012, the auction raised $11,000 and an extra $700 was donated to buy toys.

Elly notes Wisconsin’s winter weather almost got in the way of the 2010 event when a blizzard was raging outside their door. “Believe it or not, it turned out to be our biggest year, and we raised $14,000.

“People really come out for our event and they’re elbow-to-elbow and shoulder-to-shoulder bidding on items during the auction. It is so heartwarming to see people helping others. The evening is just about everyone trying to make the holidays a little bit better for kids,” she says.

the efforts of her fellow TLW members.

“May is Tavern Month and I see what the bars in our area are doing for charity, including benefits, auctions and other fundraisers. It’s just wonderful.” TLW

As secretary of the Grant/Iowa County Tavern League, Elly knows firsthand

ABL Recognizes 60th Annual Tavern Month Press release courtesy of ABL Tavern Month has been celebrated each May for 60 consecutive years by bars and taverns throughout the country, as well as the American Beverage Licensees (ABL), the largest national trade association dedicated to supporting and promoting the beverage alcohol retail community.

Taverns represent one of the longest-standing and best-known institutions in American life that exemplify an entrepreneurial spirit and the fierce independence of locally-owned small business.

“Each year, we call on everyone who has ever stepped foot inside their local bar or tavern, be it for their first job, part-time work tending bar or to simply meet up with friends and family to share a beverage, to come together and celebrate the places and people who make those memories possible,” said John Bodnovich, executive director of the American Beverage Licensees.

“I challenge anyone to find a more engaged and hard-working group of businessmen and women than your average bar or tavern owner,” continued Bodnovich. “The responsibilities that come with selling an age-restricted product mean that there can be no margin for error in their businesses and they take their jobs seriously.”

“By supporting other industries and contributing to their local economies, it is clear that America’s bars and taverns represent more than our history,” said Bodnovich, “they represent America’s future.”

So here’s to you TLW Members!

May is Tavern Month, Let’s Celebrate! www.tlw.org

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A Quiet Threat To Your Business Is Advancing Mandatory Ignition Interlock Devices May Not Be Far Off

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www.tlw.org

By Amanda Wegner

If groups like Mothers Against Drunk Driving (MADD) and AAA get their way, grabbing a cold one with a buddy after work could soon be a thing of the past.

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ou might not know it, but these groups, along with the National Highway Transportation and Safety Administration (NHTSA), insurance companies and car manufacturers, have invested millions in federal funds to develop advanced ignition interlock devices that they want to be standard equipment on all new cars someday soon.

proaches that address recidivism. But for nearly 12 years, groups like MADD and NHTSA have been holding symposiums and lobbying for federal dollars to develop one-size-fits-all policies and technologies to curb drunk driving. While that’s a noble cause, their answer in DADSS is technologically flawed, expensive and intrusive, says Longwell.

“If you like to go out and drink socially, that could end,” says Pete Madland, Tavern League of Wisconsin executive director. “This has been a very quiet, very stealth movement. A lot of legislators are not even aware of this; it’s not on their radar. But when it comes, it will be a bombshell.”

For starters, there are grave concerns about how the technology works and where it will be set. “In talking with the developers,” says Longwell, “there’s no promise it will be set at .08; in fact, it will need to be set lower.”

The development of this advanced alcohol sensing technology has been fasttracked, says Sarah Longwell, president, American Beverage Institute (ABI), and a prototype of the DADSS, or Driver Alcohol Detection Safety System, is set to be unveiled this fall.

Flawed technology TLW, ABI and American Beverage Licensees (ABL) are not opposed to alcohol-sensing technology like ignition interlock devices. They support graduated sentencing for drunk-driving offenders, ignition interlocks for hardcore and repeat offenders, and other permanent apwww.tlw.org

Why? Because BAC levels rise and fall over time, the technology will have to

them to start the car and drive off while their BAC creeps above the legal limit.

That’s a huge problem,” adds Longwell.

It also works in reverse. If someone has a glass of wine with dinner and is under the .08 legal limit but over the .04 or .05 the limit industry insiders think DADSS will be set at, the technology would keep them from getting home, despite the fact that they can do so safely and legally.

“It’s basically prohibiting all drinking before driving, even responsible drinking,” says Madland. “The idea of enjoying a glass of wine with dinner is gone.”

In addition, they aren’t foolproof.

DADSS is being developed to Sigma Six

In talking with the developers, there’s no promise it [Driver Alcohol Detection Safety System] will be set at .08; in fact, it will need to be set lower.

Sarah Longwell, President, American Beverage Institute

be set much lower than the legal limit to keep from being a liability. “If someone takes five shots of vodka and soon after walks out of an establishment and gets into his or her car, their BAC will be rising fast, but it won’t be at .08, allowing

standards, which says 99.96 percent accuracy is acceptable. Based on the average number of car starts per day in the United States, that’s 4,000 potential misreads a day. “That means,” says Longwell, “4,000 people who have had May/June 2013

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nothing to drink will be locked out [of their cars] for no reason. That’s a tragedy, causing lost wages and work hours, out-of-pocket repair costs and more.”

Adds Madland: “So if you’re watching a Packers game at home and your son falls down the steps and you need to go to the ER, there’s a chance your car may not start. These things are not pinpoint accurate. They will fail, but at what cost?”

The other issue Unfortunately there’s a second part to the equation, says Longwell: A push for state-level bills mandating ignition interlock devices (IIDs) for low-BAC and first-time offenders.

“Low-BAC and first-time laws,” says Longwell, “are really geared toward normalizing the technology to better prepare people for their integration in new cars.

The two issues are separate but linked.”

What you can do As Washington, D.C. is the battleground for DADSS and Wisconsin is not, at present, considering first-time offender legislation, these may seem like trivial issues for TLW members. But they’re not.

“Tavern League members are in the business of legally and responsibly selling alcohol,” says Bodnovich. “It’s how they feed and clothe their kids, and how they pay the mortgage. It’s also how they provide thousands of jobs to those in their communities, and offer social settings where friends and neighbors come to celebrate and remember.

“As we continue to look at ways in which to address drunk driving — and ignition interlock devices are one of them — it’s important to make sure that laws and policies that are put in place to combat drunk driving do not endanger the livelihoods of tavern owners and

yours who aren’t breaking the law and what that would mean for your employees and your business.”

Right now, because there is no introduced legislation at the federal level — but plenty of money invested to ensure the threat is real — TLW, ABI and ABL are investing their resources to facilitate member education and support public awareness on the issue.

For instance, the Tavern League of Wisconsin is now distributing 400,000 informational coasters and posters to members to help raise awareness and create buzz on the issue.

“What we do in Washington is important, but it’s the licensees out there ‘in the field’ who can have the most powerful message,” says Bodnovich. “Everyone has a stake when it comes to drunk driving, and Tavern League members are well-positioned to be part of the solution.” TLW

Tavern League members need to be vigilant so that the zeal to stop drunk driving doesn’t turn into scaring people from drinking altogether.

John Bodnovich, President, American Beverage Licensees

At present, 18 states across the nation have this legislation; Wisconsin does not.

ABI, TLW and ABL oppose this extreme, one-size-fits-all approach. “It eliminates the opportunity to have your case heard and to be treated fairly,” says Longwell.

“It makes no difference between hardcore cases like someone who causes a fatality and someone who is just at the legal limit. Like we do with speeding, there’s a big difference in penalties and fines when you go five over the speed limit vs. 30 mph. We believe it should be the same in DUI cases.”

Adds ABL President John Bodnovich: “Judges, especially those in charge of DUI and drug courts, are best equipped to determine what punishment will work for each offender. ABL does not support cookie-cutter, unfunded mandates requiring ignition interlocks for all offenders.”

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punish the vast majority of adults who enjoy alcohol responsibly.

“Tavern League members need to be vigilant so that the zeal to stop drunk driving doesn’t turn into scaring people from drinking altogether.

“As members of the TLW and ABL, tavern owners are already involved in the issue,” he adds, “but education is critical; get the facts, then speak up!

“As a tavern owner, you have an audience in your customers where you can let them know about what may affect your ability to do business,” says Bodnovich.

“Take advantage of that bully pulpit.

The next time your state legislator stops in the bar, talk to him or her about how serious you take drunk driving and what you’re doing to stop it. But also be sure to mention the negative impact bad policy would have on those customers of

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UNHAPPY WITH YO

PARTNERS IN PROGRESS MAJOR SUPPORTER OF STATE AND LOCAL TAVERN LEAGUES Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit PAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

Local Tavern League Programs (SafeRide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance Wisconsin Amusement & Music Operators PO Box 250, Poynette, WI 53955-0250 | T: 608.635.4316 | F: 608.635.4327 | E: wamomax@aol.com A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net www.tlw.org

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ttendees of the 78th Annual Tavern League of Wisconsin Spring Conference converged on The Plaza Hotel in Eau Claire, April 8-11. Although the weather was blustery and cold, it didn’t dampen the spirits of over 500 attendees and the dozens of events held during the four-day conference.

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TLW Spring Conference Summary

This year’s theme, “Taking Care of Business,” resonated with members as they attended meetings, learned about new products and discussed issues facing the industry. It also provided a lighthearted moment when President Terry Harvath donned a wig and strummed a guitar to the legendary 70’s soundtrack as he made his way to the stage for his opening remarks on Tuesday morning.

Monday’s Events A full agenda awaited TLW executive officers on Monday, including the election of former Southern Zone Vice President Chris Marsicano as senior vice president.

The board met throughout the day before adjourning for a funfilled evening at the downtown Ramada Convention Center hosted by the Eau Claire City/County Tavern League. The welcome party was a huge hit, providing the perfect opportunity to catch up with old friends and meet new TLW members. Attendees enjoyed a buffet, cocktails and the entertaining sounds of the Sue Orfield Band.

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www.tlw.org

TLW Spring conference summary

Tuesday’s Events The Rules and Nomination Committees got an early start on Tuesday morning followed by the General Session attended by several hundred members. The presentation of colors and a rousing performance by the Eau Claire Men’s Chorus heralded in the day’s events. Rob Summerfeld, northern zone vice president and Dino Amundson, president of the Eau Claire City/ County League provided a formal welcome to the crowd.

President Terry Harvath’s rendition of Bachman-Turner Overdrive’s “Taking Care of Business” energized the crowd before his report outlining his first few months in office. Secretary Sue Bonte Lee shared information from the previous day’s board meeting and Treasurer Tom Dahlen reported the TLW finances are solid. Next up was Executive Director Pete Madland, who emphasized the importance of increasing membership.

Keynote Speaker and Packer great Gilbert Brown entertained the crowd with stories of his playing days in Green Bay and his struggle to overcome obstacles throughout his career. Brown’s tales of his days as a defensive lineman alongside Reggie White, Santana Dotson and Sean Jones brought laughter and applause.

After the morning session concluded, Brown stayed to sign autographs and posed for pictures with TLW members.

Tuesday morning President Harvath presented the President’s Award to Pete Olson, former northern zone president for his years of service to the TLW, both at the local and state levels.

Tuesday afternoon was equally busy with members attending seminars on unemployment law and menu building. Time was set aside to attend the tradeshow, where vendors shared samples and information about a wide variety of products and services. The afternoon also provided a chance for members to check out the silent auction, which included many items donated by leagues and districts throughout the state.

Many took their turn in the Buck Hunter “Beat the Pro” Tournament and played for a chance to win a large screen television donated by WAMO. On Tuesday night, members gathered in the hotel ballroom to enjoy a cocktail party, costume contest and music by Dixie and the Dreamers. A live auction presided over by Colonel Pete Madland, featuring sports memorabilia, golf outings, Harley-Davidson leather jackets, gift certificates and more was a rousing success with over $17,000 raised for the Direct Givers Fund.

www.tlw.org

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TLW Spring conference summary

Wednesday’s Events The third day of the conference opened with a general business meeting featuring TLW Lobbyist Scott Stenger giving a PowerPoint presentation on some of the legislation facing the hospitality industry, including the “Brown Jug Bill,” which has its roots in Alaska, but will provide license holders the needed tools to fight underage drinking. Stenger also reviewed legislation aimed at high blood alcohol content offenders and repeat offenders.

The ABL report given by Bob Sprenger focused on nationwide industry legislation, including ignition interlock devices.

Also speaking Wednesday morning were State Senators Terry Moulton (R-Chippewa Falls) and Jerry Petrowski (R-Marathon). Wrapping up the morning’s events were the mandatory SafeRide and League Leaders meetings.

In the afternoon, members visited the trade show, where Executive Director Pete Madland and 7th District Director Sally Jo Topper awarded the vendors’ drawings. District caucus meetings were held Wednesday and the Silent Auction closed, netting $4,575 for TIPAC. Wednesday evening, members attended “Cocktails with the President” sponsored by Precision Pours and Saratoga Liquor.

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www.tlw.org

April 2013 Election Results All offices are for two years unless otherwise noted: Northern Zone Vice President Dan Corbin Erin Farrar

27 18

Second District Director Joyce Bartelt Bob Carpenter

15 14

Fifth District Director (1 year) Tom Dorsey Harlon Wright

29 11

Ninth District Director Sharon Nowak Deb Seibel

2 7

The following candidates were running unopposed: Southern Zone VP

Jim Pickett

Thursday’s Events

Eastern Zone VP (1 year) Dale VandenLangenberg

Despite a mixture of snow, sleet and freezing rain, the Thursday morning session was well attended. The CORE Report was given by Brad Schinke, sixth district director and the Rules Committee and Nomination Committee reports were given by Bob Benkowski and Dennis Salverson, first district director. Comedian Jim Wiggins added levity to the closing day’s events. Finally, winners of the elections were announced (see sidebar), followed by the Eau Claire City/County President’s reception at the Lake Hallie Golf Course.

Eastern Zone VP

Gene Loose

Central Zone VP (1 year)

Lori Frommgen

Northern Zone VP

Rob Summerfield

A big thank you is extended to the Eau Claire City/County Tavern League for their hospitality as this year’s spring conference host. TLW

First District Director Dan Taivalkoski First District Director

Rich Karrasch

Second District Director (1 year)

Steve Hepp

Third District Director

Jerry Day

Third District Director (1 year)

Todd Giraud

Fourth District Director

Jack Gengler

Fifth District Director

Cathy Vales

Sixth District Director

Curt Lentz

Sixth District Director (1 year)

Brad Schinke

Seventh District Director

Jen Gunning

Seventh District Director (1 year) Diane Schwartz Eighth District Director Nancy Lorbetske Eighth District Director (1 year)

Jim Seliger

**New Board Members also include: Senior VP (Term ending Fall 2014)

Chris Marsicano

Southern Zone VP (Term ending Spring 2014) Dan Taivalkoski First District Director (1 year)

Randall (Lou) Larson

Second District Director (Term ending 2014)

Eric, Christenson

Nominations for Fall 2013: President Tom Dahlen - declined Terry Harvath Pat Purtell – declined Terry stands unopposed for President.

www.tlw.org

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LEAGUE PROFILE columbia county Tavern League

Columbia COUNTY LEAGUE

Patriotism is evident at The Wheel, a bar in Portage. An American flag is on display and the owners encourage all veterans and military personnel to put their handprint on the wall below it, according to Lisa Thompson, Columbia County Tavern League president.

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he Columbia County Tavern League is a small but growing one.

“Since I started in July, we’ve gone from 32 to 41 members,” says Lisa Thompson, Columbia County Tavern League president. “We think that’s pretty good, especially since we don’t have many potential members around here.”

That is largely due to the rural nature of the county. Located near the heart of south-central Wisconsin, Columbia County thrives on seasonal tourism, particularly camping and snowmobiling.

Portage is the largest city and holds most of the licenses; Rio, where Thompson works, has just three and Poynette has only two. In addition, many establishments are waterside taverns, located on Lake Wisconsin and the Wisconsin River.

Despite the spread-out nature of county bar owners, Thompson credits much of her league’s success to simply going out and making sure tavern owners are aware of the organization, especially new owners.

“We’ve had a lot of bars changing hands, with newer and younger people taking over who have never been involved in the tavern league and don’t know much

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about us,” says Thompson, who is also manager of LR’s Place in Rio and has been a league officer for 13 years.

“We find that because they don’t know about what’s going on outside the county, and the things that could very much affect them, makes them want to join.

It’s great to have new faces, and as they learn more about the tavern league, they’ll hopefully bring others as well.”

In fact, the Columbia County Tavern League sent two new members to the spring convention, “which doesn’t usually happen,” she says. Good communication helps, too. “I want to keep the lines open if they have any questions or concerns. Everyone has access to me.

Cell, home, whatever they need.”

While the league is growing, she says, about 10 individuals are really active in helping get things accomplished there: “We are a very small league, but we tend to get a lot done with those people.”

That includes fundraising. The league used to raise money by running beer tents at local festivals; they’re now sticking with fewer events that yield greater results, such as a bowling tournament that was first offered this year. Held at Scott’s

Rio Lanes, a small four-lane bowling alley, the league raised much-needed funds, most of which went to Hope House of South Central Wisconsin.

“Seventy-two people showed up, and it was just a really good time,” says Thompson. “We had lots of door prizes and made a lot of money. And we plan to do it again in the future, make it one of our yearly fundraisers.”

The league also works with Columbia County police and supports the local Crime Stoppers program. “The police come and talk to us and tell us what their concerns are,” says Thompson.

“It’s one of the reasons we got involved with Hope House. We wanted to do our part to raise more awareness of domestic violence. We are working with them to show that you don’t have to get to that point … alcohol doesn’t have to disrupt your family.”

Like many other leagues around the state, they also do an annual golf outing in late August or early September. TLW

www.tlw.org

Business Spotlight Cottonwood bar & grill

ottonwood Bar & Grill, the first bar in Portage issued a liquor license after the repeal of Prohibition, remains a staple in this community of 10,000.

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list of how Heinzel expects customers to be treated, demonstrates this. “This place is about my customers and the service they get, not about me,” says Heinzel.

Originally called Condon’s, named for three local brothers who opened the establishment after World War II, the name was changed to Cottonwood in July 1986, when June and Clem Heinzel, parents of current owner Randy Heinzel, purchased the bar.

The Cottonwood opens at 6 a.m., 365 days a year to serve third-shifters finishing up at local plants, including Cardinal Glass, Spartech and AMPI. “We open early, and we are always the last one to close and are available for food late. That attracts quite a few people after hours,” adds Heinzel

“It got the name Cottonwood from the cottonwood seeds that would fill the bar room floor,” says Randy Heinzel, who bought the bar when his parents retired in 1990.

Through the years, Heinzel has made numerous improvements, including adding a grill, an elevated DJ booth and the city’s first smoking area after the statewide smoking ban was introduced in 2010.

“We strive to offer great service, a clean bar and great food, all at a great price,” says Heinzel, who has been a TLW member since taking over the bar from his parents. He adds that he is very focused on customer service and constantly asks patrons what he and his employees can do better. His employee handbook, which has a comprehensive www.tlw.org

In addition to daily drink and food specials, Heinzel serves up a menu that includes burgers, a variety of sandwiches, pizzas, wings and appetizers, as well as a Friday fish fry and gyros with the meat authentically sliced off the bone.

Heinzel tries to do something special for most holidays; for instance, he has a 12 Days of Christmas gift exchange and each summer, he holds a benefit for Columbia County’s SafeRide program.

“We use [SafeRide] pretty extensively here,” Heinzel says of the Cottonwood.

“I’m a firm believer in service before self. Being the county seat, we have an abundance of patrol, but I believe people should be able to come out, have a good time and still able to get home safe.”

Before Columbia County instituted a voucher system and partnership with the local cab company, Heinzel would pay $6,000 to $7,000 out of pocket for rides each year.

“If you spend your money here, I want to make sure you get home safe and come back again.”

Heinzel has filled various officer positions for the Columbia County Tavern League over the years, including president, secretary and treasurer. While he did take some time away, the desire to get more involved pulled him back.

“The TLW is a great organization,” says Heinzel. “It’s an information highway for all the members; I believe that we should know the rules as they come down so we don’t get overridden. And the camaraderie is good.”

He also appreciates that when members have questions, the answers are just a phone call away. “It’s nice to have the support of a statewide organization, so we can stay as strong.” TLW Cottonwood Bar & Grill Randy Heinzel, Owner 312 De Witt Street, Portage 608-742-5917

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Charity Spotlight HOpe house of south central wisconsin

The five tavern leagues in Hope House’s service area joined together as a platinum sponsor for Journey of Hope, the organization’s signature fundraiser. This year’s event was held at Trapper’s Turn Golf Club in Wisconsin Dells.

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erving a five-county area, Hope House of South Central Wisconsin provides critical resources to individuals experiencing domestic violence and sexual assault. A community-based nonprofit social service agency, Hope House started in 1983 with a group of committed volunteers who saw a need for such services in the community.

“From our humble beginnings, we’ve grown and expanded our services,” says Ellen Allen, executive director. “We are a little unique to have such a large service area, but that is because over time, people in those counties and communities were looking for services and we were the closet place.”

Hope House serves Sauk, Columbia, Adams, Juneau and Marquette counties with free, confidential services, 24 hours a day, seven days a week. The organization’s core service is its 24-hour helpline for individuals who are experiencing domestic violence and sexual assault, or their friends or family members who are in the same situation.

The helpline is staffed with trained staff and volunteers who can provide referrals, safety planning and support.

“People can call and identify themselves or be anonymous,” says Allen. “One of the things we know is that people who are dealing with these issues can be afraid to reach out. This can be a hidden thing in many people’s lives, and it’s important we provide safe, confidential assistance over the phone.”

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Hope House also provides an emergency shelter for individuals and their children who have no other safe option. The average stay is about 30 days, and the organization provides about 6,000 nights of shelter each year. The shelter also provides food, clothing and personal care items. “People literally leave with nothing in the middle of the night,” says Allen. “We can take care of all basic necessities.”

Other services of the organization include supportive counseling and advocacy, such as safety planning, exploring options for the relationship and assistance with legal, civil and criminal issues.

“One of the things we get asked a lot is why people don’t just leave. The most dangerous time is when someone is trying to leave a relationship. Trying to make the best and safest decision, as you can imagine, can be difficult and complicated. Our role is to help each person figure out what is best for their situation,” says Allen.

The organization also provides medical advocacy, specialized services for children at the shelter or who come for support groups, and community education. Allen is happy to have the TLW on board for its community education efforts. “We’re excited about the folks we’ve talked to so far who have made a commitment to work with the agency throughout the year to address the issue,” says Allen. “One of the things we know is that domestic violence and sexual abuse are

not private family matters … they are societal issues that have broad and widespread effects. The more we can develop partnerships to address these issues, the sooner people get the services they need and we can increase understanding of the issue.” This can be as simple as having posters with information in restrooms, she adds.

The tavern leagues in Hope House’s five-county service area also provided critical financial support for the organization’s signature fundraiser, Journey of Hope. This year’s fifth annual event was held in March, and the five local tavern leagues joined together as a platinum sponsor. The event raised over $77,000 for the organization, which goes directly to funding the many services Hope House provides and serves as a match for state and federal grants the organization receives. “We appreciate the support of our local tavern leagues and the statewide organization. It truly meant a lot to us,” says Allen.

Like most nonprofits, Hope House’s greatest need is financial support, but it is also in need of space where staff can meet confidentially with victims and survivors. They also maintain a wish list of items that are needed for the shelter. TLW Hope House of South Central Wisconsin Ellen Allen, Executive Director 720 Ash St., Baraboo Office: 608-356-9123 24-Hour Help Line: 1-800-584-6790 www.hopehousescw.org www.tlw.org

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4/15/13 3:36 PM

Corporate Spotlight Anheuser-busch inc.

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nheuser-Busch set its roots in St. Louis in 1852, when Adolphus Busch brewed the first batch of what was to become one of the most coveted beers worldwide. As a Tavern League of Wisconsin Gold Sponsor, the company’s involvement in this industry organization began years ago, and it helps Anheuser-Busch maintain this level of excellence.

ances at parades, festivals and other events, the horses are very recognizable and an icon across the country.

It’s not all just work with Anheuser-Busch, however. The Kenosha Tavern League made a special visit to St. Louis in 2011. The group toured the brewery and attended a BrewersCardinals game while in the city. Prather says that it was a great time to be together and show the members Anheuser-Busch’s North American headquarters behind the St. Louis Brewery.

Prather says that Anheuser-Busch continues to lead the way with innovative brands and packages. The immense success of Bud Light Platinum, Shock Top Lemon Shandy and Bud Light Lime-a-Rita in 2012 will be followed by a number of new offerings The company’s public involvement doesn’t Michael Prather, senior district manager in 2013. Some of the new brands this year with Anheuser-Busch, says that in addition include Beck’s Sapphire, Shock Top Hon- end with its retailers. Anheuser-Busch is to sponsorship the company also places ey Crisp Apple Wheat, Budweiser Black committed to social and environmental responsibility many levels. The company Crown and the “much-anticipated” Bud high value in participation within both theSUPPORT THOSE WHO SUPPORT OURonASSOCIATION and its wholesalers have committed more spring and fall annual conferences and trade Light Lime Straw-Ber-Rita. than $930 million to prevent underage shows. “Participating in the TLW convenPLATINUM SPONSORS drinking and drunk driving. Water usage Anheuser-Busch has 12 breweries located tion allows us to highlight new packages has been reduced by 37 percent over the last and brands, giving the membership a first throughout the United States. The sales and four years at all of its facilities, already savlook at ‘what’s on tap,’ ” says Prather. Last logistics teams work closely with the company’s family of more than 500 independent ing more than 7.3 billion gallons. year Anheuser-Busch launched Shock Top Lemon Shandy at the spring event, which wholesalers that provide service to Tavgave members a pre-public introduction to ern League Members. This is the pipeline The list can go on — about the dedicated people, the company’s community involvethrough which information is communicatthe product. ed between the company and those selling ment, the corporate climate of family and of course, just brewing good beer. Anheusthe product directly to the public audience.

Prather says that Anheuser-Busch is proud to er-Busch looks forward to a continued rebe a Gold Sponsor of the TLW, and that the “The constant communication keeps us company is encouraged by the trends it sees abreast of opportunities on a local level with lationship and sponsorship of the Tavern League, and working with its members to Tavern League Members,” says Prather. within the membership. He adds that Ankeep marketing new and fresh for another heuser-Busch supports the retailers and bar generation of members. TLW owners with unique marketing programs He adds that the company believes in eduand sponsorships, which drive customers to cating retailers and bar owners on the ento help them GOLD SPONSORS them. “Having a relationship with the Tav- tire Anheuser-Busch portfolio ern League allows us to have a unique forum maximize sales. The most important tool for with a large group of retailers,” Prather says. those selling their product is the balanced This relationship also gives Anheuser-Busch portfolio approach. “It’s about having the right brand of mix for your consumers,” great feedback on new brands and marketPrather says. “Winning retailers are focused ing programs, for execution at a local level. on the items that are driving incremental sales – not just more variety of brands.”

Speaking of marketing, he says that in Anheuser-Busch March the Bud Light “Only in March” proHe advises retailers to be careful they don’t Anheuser-Busch Inc. motion ran across the country. The Tavern SILVER SPONSORS League sponsorship is vital to the company overlook revenue and profitability in pre- Mike D. Prather (608)-230-5365 mium and value beer segments. Those that in rating these marketing initiatives. “It is michael.prather@anheuser-busch.com focus too much on craft or premium light www.anheuser-busch.com important to get members’ feedback to ensure we are bringing relevant programs to beers find themselves struggling in the end, he says, “We work hard to promote the the market,” he says. most robust and well-balance portfolio of beers in the industry, with an emphasis on The world-famous Budweiser Clydesdales continue to be a marketing strength of this quality and taste.” more than a century-old brewing company.

BRONZE SPONSORS From popular commercials to many appear-

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BI-STATE POINT OF SALE SOLUT

Upcoming Convention & Trade Show Dates & Locations

Mel Welch • Dan Nelson • (800) 222-301

Fall 2013 Convention & Trade Show October 7-10, 2013 The Hyatt (formerly Sierra Hotel) 333 Main St., Green Bay (920) 432-4555

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Spring 2014 Conference & Trade Show April 7-10, 2014 Radisson Hotel & La Crosse Center 200 Harborview Plaza, La Crosse (608) 793-5004

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Fall 2014 Convention & Trade Show October 6-9, 2014 Kalahari Resort 1305 Kalahari Dr., Wisconsin Dells (608) 254-5466 Spring 2015 Conference & Trade Show March 30-April 2, 2015 Grand Geneva Resort 7036 Grand Geneva Way, Lake Geneva (262) 249-4704

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We provide Hardware, Software and Security Camera solutions for your Ba Restaurant and Retail Liquor Store.

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Fall 2015 Convention & Trade Show October 5-8, 2015 Radisson Paper Valley Hotel 333 W. College Ave., Appleton (920) 733-8000 Spring 2016 Conference & Trade Show April 5-8, 2016 Plaza Hotel & Suites & Conference Center 1202 W Clairemont Ave., Eau Claire (715) 834-7308 Fall 2016 Convention & Trade Show October 10-13, 2016 Kalahari Resort 1305 Kalahari Dr., Wisconsin Dells (608) 254-5466 Spring 2017 Conference & Trade Show April 2-5, 2017 Radisson Hotel & La Crosse Center 200 Harborview Plaza, La Crosse (608) 793-5004 Fall 2017 Convention & Trade Show October 2-5, 2017 Radisson Paper Valley Hotel 333 W. College Ave., Appleton (920) 733-8000 For more information please call the Tavern League of Wisconsin 800-445-9221

www.tlw.org

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2

Featured Affiliates Discover the

APPLETONNIGHTOUT.

COM

Best Bargains at

Visit us at www.bestbargainsinc.com

AppletonNightOut.com

Best Bargains Inc.

As a bar or tavern owner, getting the word out to customers about drink specials, dining deals, live music or events can be a daunting task. As a consumer, looking for one or all of these things can be equally difficult.

Buying products at wholesale prices is a must for restaurant and bar owners, but Tony Marino, owner of the once iconic Marino’s Restaurant in New Munster, realized buying in bulk and passing the savings on to others filled a niche in the hospitality industry. What initially was a method for keeping food prices low in his Kenosha County restaurant became an entire new business, and today Best Bargains Inc. is a master food re-distributor from coast-to-coast.

Not anymore, especially if you’re in the Appleton area. Since March 2012, AppletonNightOut.com has revolutionized the way bar and restaurant owners market their businesses and patrons search for the best spot for a cold beer, a Friday fish fry or a place to listen to a classic rock band.

According to Micki Bauman, one of the owners of AppletonNightOut. com, the site consolidates information for bars, restaurants, entertainment, music and accommodations in the Fox Valley. “It’s a lowcost advertising solution that’s easy to use.”

Bauman says everything from coupons to happy hours to the latest listing for karaoke night can be updated on a daily basis. “This isn’t a static site, there is 24/7 access to it for changes. I can update information for business owners or I can show them how to do it themselves.”

Bauman is a true believer in the website not just because he’s part owner.

The impetus for purchasing the Appleton-area site, was a result of searching for different things to do one New Year’s Eve. “I spent hours online looking for different ideas and things to do. I was going from one bar and restaurant website to another but couldn’t find one spot for events for the evening.”

He stumbled across another NightOut website (there are 455 worldwide) and thought this would be a great resource for those in the Appleton area. “By advertising on our site, your business becomes a part of a network of businesses that are categorized and easy to find. ” The cost for a typical listing, including description, location, website, contact information, hours of operation, photos and coupons is about $540 annually, according to Bauman.

Bauman has a special connection with the Tavern League of Wisconsin and prominently displays the TLW logo on AppletonNightOut.com. He will gladly post TLW charity fundraisers and events on the site, even if the bar hosting the event isn’t an advertiser.

According to Doug Helnore, general manager and part owner, Best Bargains buys products direct and sells to major distributors in bulk. The company also ships products via common carrier all over the country to accounts such as school or prison systems, but it also has a fleet of trucks that services accounts in Wisconsin and Illinois.

Helnore emphasizes, however, that selling direct to the public through their New Munster retail warehouse outlet has been a real boon to their business and it offers bar and restaurants owners some tremendous deals. “Although we don’t have a set discount price, I would say a typical discount is 10-20 percent. When you come in, you’ll see that our case price for an item is more representative of a skid price and the skid price is what you’d pay for a trailer-full of product.”

While many purchase items in bulk, Best Bargains also has a full service deli, meat and seafood offerings as well as desserts and specialty foods.

“If you’re looking for deals on seasonal items like brats, hot dogs and hamburgers, you’d won’t find them cheaper anywhere,” says Helnore.

Best Bargains’ warehouse outlet is comparable to models developed by some of the larger chains like Sam’s Club, Costco or Restaurant Depot, but there is a big difference according to Helnore. “We have no membership fees and everyone is welcome to stop in and shop.”

Best Bargains is a strong supporter of the TLW and a representative of the company attends league meetings in Walworth, Racine and Kenosha counties. “When we go to meetings, we always bring a list of special deals just for TLW members,” says Helnore. “In addition, a lot of bars have meat raffles and we have a division of the company that specializes in custom cuts of meat just for that purpose,” he adds.

“I understand the importance of the Tavern League and I support their efforts. The website is only part of what I do. My day job is driving for UPS, which means I’m a Teamster so I know it’s important to band together when you’re in a large organization. You accomplish more due to the number of voices. You have one purpose.”

Best Bargains’ explosive growth is something Helnore and his seven partners, including Marino, the company’s founder, are proud of, but he says they’d like to implement processes that make the retail store more user-friendly for bar and restaurant owners. “We’d like to get back to our roots, which means doing a better job of servicing those businesses again; maybe even incorporating deliveries as a part of the store service.”

APPLETONNIGHTOUT.COM LLC Micki Baumann 7426 Country Club Rd., Oshkosh, WI 54902 • (920) 419-0806 micki@appletonnightout.com • www.appletonnightout.com

Best Bargains Inc. Doug Helnore 6515 352 Ave., New Munster, WI 53152 • (262) 537-2639 doughelnore@tds.net • www.bestbargainsinc.com

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Lamers Bus Lines

SPECIAL CLUB MEMBERSHIP

The familiar white motor coaches with the bright red Lamers logo emblazoned on the side are a well-known sight to most Wisconsinites.

The 69-year old bus company has a long and storied history in the state and it has been an integral part of many events planned by members of the Tavern League of Wisconsin.

Platinum Club Members

According to Eric Stadler, senior member of the charter sales consultant team, Lamers believes strongly in the TLW. “We like to show our support to a worthwhile organization, which like us, cares about the safety and enjoyment of their members’ patrons.”

Oshkosh City Tavern League

Lamers Tour & Travel, a division of Lamers Bus Lines, offers custom trip planning services for single-day events or multiple-day escorted tours throughout the U.S. and Canada. “Our tour planners have helped many TLW members over the years,” says Stadler. “We’ve provided tour and planning services for trips to NASCAR and other races, Milwaukee Brewers away games, casino trips, tours to Branson, MO and other destinations.

Outagamie County Tavern League

Portage County Tavern League waushara county Tavern League TLW 3rd District TLW 5th District

“We can do it all, from planning the route and a detailed itinerary, to reserving hotel accommodations and securing tickets and tour escorts, if needed. Or if you simply need to reserve a vehicle for a group outing, a consultant in our charter division can handle that for you,” Stadler adds.

TLW 7th District

So why choose Lamers Bus Lines instead of the competition? According to Stadler, Lamers has a large and diverse fleet of meticulously maintained vehicles at 28 terminals throughout Wisconsin.

Dodge County Tavern League

Stadler also points to the safety awards the company has received.

In 2012, Lamers was the recipient of the International Motor Coach Group’s Safety Award. In addition, the Transportation Safety Exchange (TSX) awarded Lamers with its TSX seal of approval.

He adds, while price competitiveness is important, the cost of the service should include the confidence that requirements for safety, driver competence, vehicle integrity, cleanliness and customer service are met.

Gold Club Members

Door County Tavern League Manitowoc County Tavern League Oconto County Tavern League

“We are a local, fourth-generation, family-owned, business with a Midwestern work ethic and I think that’s made a difference,” says Stadler.

Annual Membership Levels

This same philosophy applies to Lamers affiliation with the TLW. “We think it’s important to show our support of this large and influential contingent of small businesses throughout our home state. We want to make sure we provide TLW members and their patrons premier transportation services at a fair price.”

Platinum $1,000 Annual Membership Level

Lamers Bus Lines Eric Stadler 2407 South Point Rd., Green Bay, WI 54313 Phone: (800) 236-1240 • Fax: (920) 496-3611 erics@golamers.com • www.golamers.com

www.tlw.org

Gold $500 Annual Membership Level Silver $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221

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Accounting Help Charitable Giving: Now’s the time

By Kimberly Ruef, CPA

N

ow may be the perfect time to increase your charitable giving: if not in the form of cash, maybe in the form of inventory. Why? Through December 31, 2013, you might be entitled to larger deductions than normal for contributions of food inventory.

Normally, a business donating inventory is entitled to a deduction equal to their basis in the inventory. There is no increase in deduction to Fair Market Value (FMV) for a business asset, unlike those received when you make a non-cash donation of personal items to a charitable organization. Any increase in value which would result in ordinary income to the business is specifically not taken into account when determining the deduction amount.

Generally, a regular “C” Corporation (not an S-Corporation, partnership, LLC, or sole proprietorship) may take an increased deduction when donating inventory-type property to a 501(c)(3) charitable organization, which is for the care of the ill, needy, or infants, and related to the exempt function of the person receiving the gift.

For those years ending prior to December 31, 2013, entities that are not C-Corporations are entitled to the same increased deduction for specific inventory items. The donation of “apparently wholesome food inventory” by any type of business entity qualifies for the increased deduction.

“Apparently wholesome food inventory” is food intended for human consumption that meets all quality and labeling standards imposed by federal, state and local laws and

regulations even though the food may not be readily marketable due to appearance, age, freshness, grade, size, surplus or other conditions.

Documentation Required

The donor must obtain a written statement from the charitable organization with the following information: • A description of the property and the date of receipt.

• Representation that the property will be used in the required manner and was not exchanged for money, property or services.

• Representation that the recipient is a public charity or private operation foundation.

• Representation that adequate records (showing the donor’s identity, the property’s use and the nature of disposition) will be maintained and will be available to the IRS. Computing the Deduction

The deduction for a donation meeting the above criteria is: • R educed by half of the ordinary income that would have been generated by the property’s sale.

• Reduced by any amount of the deductible contribution that exceeds twice the donor’s basis.

Thus, the donor may deduct up to half of the food inventory’s appreciation, limited to twice its basis.

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Second reduction (limit deduction to 2X basis): ($420 - $160 - $200) (60) Deductible amount:

$200

The FMV of surplus inventory doesn’t need to be reduced to bargain sales price if the inventory still could have been sold for full retail price.

Generally, unprepared food items’ basis would be greater than or equal to its FMV, so that this increased deduction may only be available for prepared foods.

Limitation

The aggregate amount of contributions of apparently wholesome food that can be taken into account for a tax year under this rule may not exceed 10 percent of the taxpayer’s aggregate net income for that tax year from all trades or businesses from which those contributions were made for the tax year, computed without regard for the above rule.

In other words, Niceguys LLC would have to have $2,100 of income without taking the transaction into account in order to be able to fully deduct the increased contribution. Operating income without the contribution ($2,100) less the taxpayer’s basis in the contributed inventory, which would be deductible anyway ($100) multiplied by 10 percent ($2,000 X 10 percent) yields an allowable deduction of $200. TLW

Here’s an Example

Niceguys LLC donates apparently wholesome food inventory to a Section 501(c) (3) organization. The donation qualifies as property donated to care for the ill, needy or infants. Niceguy’s basis in the inventory is $100. The FMV (sales price) of the inventory is $420. Niceguy’s deduction for the donation is:

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FMV of donated property: $420 First reduction (half of the appreciation) ($420 - $100) / 2 (160)

Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants with offices in Madison, Baraboo, Janesville and Pewaukee. She has been providing accounting and tax services to businesses and business owners for almost 20 years. This article is not intended to give you complete tax advice, but a general review of the subject matter.

Phone: (608) 274-4020 kim.ruef@wegnercpas.com www.tlw.org

ENJOY RESPONSIBLY

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www.tlw.org

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Legislative Notes TLW Legislative Agenda Full

By Scott Stenger, Stenger Government Relations

S

pring is threatening to arrive one of these days. So far it has been the April snow showers bringing the May flowers.

Despite the weather, the State Legislature is back to work which means the Tavern League is keeping busy on your behalf.

The 29th annual Tavern League of Wisconsin Legislative Day was a great success thanks to the participation from leagues across the state. Over 400 Members made the trip to Madison to lobby state legislators on issues of importance to the hospitality industry.

Gov. Scott Walker was the keynote speaker this year and he discussed the importance of a strong hospitality industry being a key to Wisconsin’s economy. In addition to Gov. Walker, Sen. Paul Farrow (R-Pewaukee) who serves as the chair of the Senate Government Operations Committee and Rep. Mike Kuglitsch (R-New Berlin) chair of the Assembly State Affairs Committee addressed the crowd on issues pertaining to the retail community.

Former TLW President Rob Swearingen (R-Rhinelander) vice-chair of the Assembly State Affairs Committee also spoke at Legislative Day and received a warm TLW

made their way to the Capitol to lobby their legislators on the following issues:

Tavern League of Wisconsin Supports: • S enate Bill 46/Assembly Bill 61, which will help combat underage drinking by allowing licensees to bring a civil action against underage persons who illegally attempt to purchase alcohol from their establishment.

• S enate/Assembly Bill 1, which streamlines Wisconsin’s iron ore mining regulations and will help bring much needed jobs to Northern Wisconsin.

• I ncreasing funding for Wisconsin’s SafeRide program by increasing by $25 the driver improvement surcharge assessed to drunk drivers.

• L owering Wisconsin’s drinking age to 19, contingent upon not losing federal highway funding.

• L egislation that would reform Wisconsin’s Unemployment Insurance program (UI) to protect small businesses from an excessive tax increase to offset the state’s outstanding UI balance.

• D runk driving legislation aimed at curbing repeat offenders and those with a high BAC.

Tavern League of Wisconsin Opposes: • A n increase in liquor license fees from $500 to $2,500.

• L egislation establishing sobriety checkpoints.

welcome. Rob talked about his new role as a state legislator and the issues of interest to the TLW coming before the Legislature.

After the general session, TLW Members

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• L egislation that would allow grocery stores, convenience stores, and other “Class A” licensed retailers to provide free samples of intoxicating liquor.

The TLW is also monitoring a number of proposals introduced relating to operating while

intoxicated issues. Many of these proposals were introduced last session and did not pass.

• S B 56/AB 69 - Mandatory Minimums for OWI-related injuries.

• S B 57/AB 67 - Mandatory Court Appearance for a first time OWI offender.

• S B 58/AB 68 - Specifies a first time OWI offense is a crime if the offender has a BAC of 0.15 or greater, and also increases the penalties for this offense, as well as a second OWI offense.

• S B 59/AB 70 - 10 year mandatory minimum for an OWI-related fatality.

• S B 60/AB 71 - Makes a third OWI offense a felony, and increases penalties associated with 3rd and subsequent OWI offenses.

• S B 61/AB 72 - Allows for the seizure of a vehicle used in a third or subsequent OWI-related offense.

The 2013-15 session will prove to be a busy one for the Tavern League of Wisconsin. We will keep you updated on progress of these and other issues which will affect the hospitality industry. For more information on these bills or other issues the TLW is working on please go to www.tlw.org. Also be sure to “Like” the TLW on Facebook. TLW www.tlw.org

A Photo Gallery of Events Marking the TLW’s 29th Annual Legislative Day In addition to Legislative Day events at The Inn on the Park and the Capitol, TLW members enjoyed a tour of the “Bottoms Up” exhibit at the State Historical Society on March 19. Based on the book by the same name, the exhibit celebrates Wisconsin’s taverns and the breweries that fueled them.

Author Jim Draeger, an architectural historian and deputy state historic preservation officer at the Wisconsin Historical Society, was on hand to sign books and provide some insight into the exhibit.

www.tlw.org

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New Members TLW New Members February 11, 2013 to April 8, 2013 State Only Jolly Inn Stanley Copija Hawkins

Walworth County Primo Italian Oven Stephen Caniglia & Adam Kirchner Genoa City

Hideaway Acres Supper Club Robert & Sandy Shultz Benton

District 1 Kenosha City Rutz Puzzle House Kevin Rutkowski Kenosha

Pier 290 Gage Marine Corp.

Williams Bay

Leadmine Tavern David J. Lacke Benton

Scores Sports Bar & Grill KCL Enterprises Kenosha

District 2 Columbia County Saj’s on Main Kerry M. Ohnesorge Pardeeville

Kieler Mall Truck Plaza Cynthia S. Haverland Cuba City

Kenosha County Brickyard BBQ Wayne Schultz Burlington

Dodge County Maggie Ann’s Pub Margaret Hunter Neosho

Racine City Ice Box Rich Tempesta Racine

O’Tees Pub & Grill Daron Sandbergh Oconomowoc

Grapes 2 Glass Michele Bachmann Sturtevant

Rehab Mike Couperus Reeseville

Racine County Lucky Mojos Ben Barels & Eric Dawson Burlington

Jefferson County The Mt Bar Tammy McIntosh Waterloo Harry ‘Z Boondocks Harold Zirbel Watertown

Ironwood Saloon John Kurt Union Grove Frys Sports Grill Lee Fry Wind Lake

Market Street Inn Mike & Cathy Henson Watertown

Rock County Thirsty Badger Bar & Grill Michael J. Draeving Beloit

Waukesha County The Pickled Egg Daniel E. Weber Pewaukee

Union Tavern Dan Milz Evansville South Central The Bullpen Gene Davidson Browntown

District 3 Crawford County Bob’s Bar Jeff Hallberg, DA Prairie Du Chien

Bridges Restaurant Darlington Hotel Grp. Darlington

Grant/Iowa County Deer Valley Lodge Amber Elvert Barneveld

The Laughing Trout D & M of Monroe Monroe

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Steve’s Bar Steve Zaborek Watertown

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Anns Valley Tap Timothy Vondrum Beetown

May/June 2013

Shultzie’s Supper Club Bob Shultz Cuba City Silent Woman/ Pigs Eye Bret G. Miller Fennimore Grandma’s Kitchen LLC Theresa D. Bomkamp Highland Mineral Springs Saloon Craig A. Fischer Mineral Point Gracie’s Point Gene R. Barth Platteville Orville T’s Thomas C. Schmid Platteville Sauk County M and M Bar & Grill Maura Nations, DA Baraboo Flood Zone Bar & Grill Kevin Rose Rock Springs District 4 Calumet County Bobbers Bar Levknecht Hilbert Fond du Lac City/ County Cool River Sports Grill Earl & Marilyn Kirchner Fond du Lac

Manitowoc County Bridge View Bar Karen V. Schroeder Manitowoc

Marquette County Buffalo Lake Camping Resort Gary or Linda Doudna Montello

Courthouse Pub John M. Jagemann Manitowoc

Mazurek’s Buffalo Lake Lodge Ken Mazurek Montello

MC3’s Mathew S. Kanter Manitowoc The Remedy Pub and Eatery Kimberly Wells Two Rivers Sheboygan County Sheboygan Elks Lodge #299 Elks Club Sheboygan Washington County Sloppy Joe’s Saloon Joe Hennes Hubertus Doman’s Matt Doman Jackson Players Sports Bar Michael Marx Kewaskum Winnebago County Xtra Innings Nathan Maves Neenah District 5 Green Lake Area Mascoutin Golf Club Kalynn Dolby Berlin

Portage County Charcoal Grill Bill Volkening Plover Elizabeth Inn Shahab Taj Plover Shawano County Sweet Mama’s Kimberly Warden Krakow Sparky’s Sunset Grill Rick Heyrman Shawano Waupaca County Just One More Kelly Montgomery Clintonville Barzo’s Kevin & Valerie Bray Fremont Waushara County The Lodge Pub & Grill Bill & Kathy Croft Wautoma Wood County Kizzy & Sue’s Bar & Grill Susan Christensen Auburndale

Marathon County Peplin Pub Jay Zyduck Mosinee

District 6 Brown County Another Round Pamela & Pablo Chavez Pulaski

Ringle Brickyard Saloon Jeff L. Kluge Ringle

Door County Sunset Bar & Grill Ron Hedsand Sturgeon Bay

6th St Pub Allen Woller Wausau

Kewaunee County Birch Inn Birch Inn LLC Kewaunee

Marinette County Diane’s Pop-A-Top Diane M. Blosser Pembine Oconto County Cz’s Geano Beach Tim Czarneski Denmark Gilligan’s North Jess Senn Oconto Falls Steel Moose Bar & Grill Stephanie M. Gerndt Oconto Falls Outagamie County American Legion Post #38 Scott M. Schefe Appleton The Silver Spur Saloon Kenneth A. Sprangers Appleton Toad Creek Tap Carl & Tracy Schwister Black Creek Skunk Hill Bar LLC Kurt or Kenny Murphy Freedom The Country Club Tony Maass & Patti Zentner Hortonville The Dugout Pub & Grub Robert Reiland Hortonville Otter Creek Sports Bar & Grill LLC Mickey Guyette Hortonville My House Bowling Bar Chris and Kay Verboomen Kaukauna M and M Bar Michelle Menting Little Chute

www.tlw.org

New Members Up The Hill Julie Verhagen Little Chute District 7 Chippewa County Morning’s Corner Gary & Betty Gullixon Bloomer Clark County Hotel Bar & Grill Manuel O. Maisonet Humbird Jackson County Big Street Bar & Grill Vicky Adams Humbird Scott’s Place Scott Murphy Merrillan Pepin County Bubba’s Backdoor Grill & Saloon Dennis J. Smith Durand Pierce County Mainstreeter Bar & Grill Craig Gervais River Falls St Croix County Sam’s Corner Bar & Grill Michael Moore New Richmond Bass Lake Cheese Factory Scott & Julie Erickson Somerset

Screamin Steves Sports Bar Steve Thill Cable Burnett County What the Heck Michael B. Metcalf Spooner The Shop Bar & Grill Kari Budge Webster Lakeland Area Frog’s Wallace S. Morrison Woodruff Oneida County Quade’s Place Andy Quade Rhinelander Price County The Great Northern Pines Beaver Resorts II Butternut

Clarion Hotel & Conference Center Airport Inn Inc. Milwaukee Crowne Plaza Airport Valerie Casper Milwaukee

Comfort Suites Milwaukee Airport Teresa J. D’Amato Oak Creek

Merry’s Bar Merry Jane Kusz Milwaukee

M & M’s Sports Bar Melissa Martin West Allis

Oscar’s Pub & Grill LLC Elisabeth Stoeger Milwaukee

Park Way Pub Nicole Farrow West Milwaukee Boosters Keith Randolph South Milwaukee

Pourman’s LLC Ben Hebl Milwaukee

Industri Cafe Robert Keemm Milwaukee

Powers on 10th Joe Braun South Milwaukee

Ramada Plaza Milwaukee Airport Great Lakes Enterprise Milwaukee

JB’s on 41 Dave Bardon Milwaukee Jersey’s Pub & Grill Scott Rick Milwaukee

Solid Gold Gentleman’s Club Jay Urban Milwaukee The Cellar William Nelson Oak Creek

Superior/Douglas County Mike’s Place Mike Meyers Superior

FO AD IN

Tomahawk/Merrill Area Strikers Tomahawk Bowl Gary Voelker Tomahawk Vilas County Dublin Sports Bar & Grill Jonathan L. Racine Conover

Trempealeau/ Buffalo County The Lost Highway Saloon Lawrence Leonard Eleva

Tijans Twelve Pines Barb Tijan Eagle River District 9 Milwaukee County Hospitality Lakeside Pub & Grill John Jankowski Cudahy The Lodge Joe Wagner Cudahy

www.tlw.org

Bob E Lanes James Rydzewski Milwaukee

Landmark 1850 Inn Joseph G. Halser, III Milwaukee

Wild Goose Pub LLC Lawrence Zimmer Park Falls

T-Buckets Hometown Bar Monea Johnson Somerset

District 8 Ashland/Bayfield County RC’s Decoy Inn Ralph & Carole De Witt Barnes

Joey’s Mob Scene Joe R. Turenne Greenfield

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he

Affiliate Members TLW AFFILIATE MEMBERS as of April 15, 2013 Ackley Novelty Inc. Advanced Draft Solutions LLC Affiliated Investment Group Airgas National Carbonation Alliance Insurance Centers LLC Allied Games Inc. Allied Insurance Centers Inc. American Entertainment Services Inc. American Income Life American Welding & Gas Amusement Devices Inc. App Mountain LLC Appleton Night Out.com LLC Audio Excitement B & K Bar & Restaurant Supplies B-M Music & Games Badger Hood Cleaning Bar Owner Marketing Systems Baraboo Sysco Food Services Baraboo Tent & Awning BarsGuru Enterprises LLC Bartelt Insurance Services Bay Tek Games Bay Towel/Linen Rental Beechwood Distributors Inc. Benedict Refrigeration Service Inc. Best Bargains Inc. Bevinco Bi-State Point Of Sale Solutions Big Daddy Games LLC Big Game Sports Cards/ Sterling Graphics Bill’s Distributing LTD Blondie Enterprises Blue Honey Bio-Fuels Inc. BMI (Broadcast Music Inc.) Bob Schuchardt Insurance Boelter Companies Bromak Sales Inc. Buy Right Purchasing Group LLC Capital Bankcard Cardtronics USA Cash Depot Central Ceiling Systems Inc. Chambers Travel Cintas Corporation Coffee Express Inc. Cornerstone Processing Solutions Inc.

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Corporate Casuals & Promotional Products County Wide Extinguisher Inc. D & D Amusement Games LLC Dean Health Plan Delafield Brew Haus DeVere Company Inc. Dierks Waukesha Dining Publications LLC DISCUS Disher Insurance Services DJ D-Train Edge One Inc. El Cortez Hotel & Casino Electro-Kold Corporation Emil’s Pizza Inc. Energy Distributing Engels Commercial Appliance Inc. Fabiano Brothers Firehouse Pizza Flanigan Distributing Fleming’s Fire I Flipside Coin Machines Inc. Foremost Business Systems Freistadt Alte Kameraden Band Friebert, Finerty & St. John S.C. Game Management Corp.

Games Are Us Inc. General Beer – Northeast Inc. General Beverage Sales Co Glavinsured Agency Inc. Great Lakes Amusements Great Lakes Beverage Great Northern Amusements Guardian Pest Solutions Inc. Gunderson Linen Gustave A Larson Company Heartland Payment Systems Heartland Payment Systems Hiawatha Chef, Bar and Janitorial Supply Holiday Wholesale Inc. Hood Cleaning Pros.

Hospitality Services Corp.

Huebsch Services Hyer Standards Ideal Ad & Sportswear Independent Insurance Services Inc. Indianhead Foodservice Dist. Inc. Insphere Insurance Solutions Is It 2b Marketing

J T Advertising J/R Ice & Refrigeration Repair LLC JBM Amusements Jim’s Tap Cleaning LLC Johnson Brothers Beverage Johnson Dist. Inc. JP Graphics Inc. Just in Time Refrigeration LLC JustISolutions Kavanaughs Restaurant Supplies Keg-Stands LLC Kessenich’s Ltd. KevCorp International KLB Insurance Services-Illinois Casualty Kobussen Buses Ltd. Krantz Electric Inc. Lamers Bus Lines Lebby’s Frozen Pizza Lee Beverage Of Wisconsin LLC LodgeVision (formerly Star Connection) M & R Amusements & Vending LLC Madison Area City Guide Magnuson Industries Inc. Mass Appeal Specialties Inc. MBA Corp.

Meyer Brothers LLC Micro Matic Mid-Oak Distillery Midstate Amusement Games Midwest Amusements Midwest Coin Concepts Of WI Milwaukee Brewers Milwaukee Bucks Mississippi River Distilling Company Mitchell Novelty Co. Modern Cash Register Systems Moy, Borchert, Erbs & Associates LLP MPI Protective Services Murphy Desmond S.C. National Chemicals, Inc. Nei-Turner Media Group Inc. New Glarus Brewing Co. New York Life Northern Lakes Amusement Northwest Coin Machine Co. Office Supplies 2 U Inc. Original Ovenworks Pizza Paradise Printing Company

Park Ridge Distributing Inc. Payroll Center Pehler Distributing Inc. Pep’s Pizza/ Benetti Per Mar Security Services Pinkerton Solutions LLC Plunkett’s Pest Control Portesi Italian Foods Inc. Precision Pours Inc. Preferred Distributors LLC Pub Passports Qpondog Text Message Marketing Specialists R & S Marketing Racine Amusement Inc. Red’s Novelty LTD Reindl Printing Reinhart Food Service LLC Riverside Foods Inc. S & S Distributing Inc. Saloons N Spoons/Turbo Chemical Sam’s Amusement Co. Sam’s Club Sanimax USA Inc. Saratoga Liquor Co. Inc. Schmidt Novelty Serralles USA Service Specialists Slack Attack Communications SniffIt LLC Special Olympics Wisconsin Inc. Stansfield Vending Inc. Stevens Point Brewery Stinky Gringo Margarita Inc. Superior Beverages LLC Superior Vending Swanel Beverage Inc./Banzai Tamarak Design’s This Drinks on Us LLC Ticket King Inc. Toccata Gaming International LLC Total Register Systems Tri-Mart Corporation Tricky Dick & Joyce Specialty Vern’s Cheese Inc. Vital Tokens Wausau Coin Machines Inc. WI Hospitality Insured Wil-Kil Pest Control Windy Water Amusements Wine Institute Wisconsin Souvenir Milkcaps www.tlw.org

Straight up

Recipes Citrus Collins 1 KYY Infusions Citrus 1 /2 oz. S Vodka 1 oz. Fresh Lemon Juice 3 /4 oz. Simple Syrup or Sugar 1 oz. Club Soda

Prepare SKYY Infusions Citrus, lemon juice and simple syrup in tall mixing glass. Add ice and shake vigorously.

Strain over fresh ice into a Collins glass. Top with club soda and garnish with a slice of lemon.

SKYY Cherry Cosmo 2 oz. SKYY Infusions Cherry Vodka 1 oz. Triple Sec Splash of Tart Cherry Juice Squeeze of Fresh Lime Juice

Fresh Cherry for Garnish Shake up all ingredients in a shaker with ice. Strain into a chilled martini glass. Top with a squeeze of fresh lime. Garnish with a cherry.

Pineapple SKYY Tai 2 oz. SKYY Infusions Pineapple Vodka 1 /2 oz. Orange Curacao 1 /2 oz. Fresh Lime Juice 1 /2 oz. Amaretto or Orgeat (almond syrup) Combine all ingredients. Add ice.

Shake and strain into a glass filled with fresh ice. Garnish with lime, orange or an umbrella.

Strawberry Palmer 2 oz. SKYY Infusions Wild Strawberry Vodka 2 oz. Lemonade 2 oz. Unsweetened Tea Mix lemonade and vodka over ice.

Top with tea.

Moscato Berry Squeeze 1

1 /2 oz. SKYY Infusions Moscato Grape Vodka 1 2 /2 oz. Tonic Water 3 Pieces of Strawberry 2 Basil Leaves

Squeeze of Lime Muddle strawberries, basil and vodka in rocks glass. Top with tonic and finish with a squeeze of lime. www.tlw.org

SKYY infusions® flavored VODKAs

A

s a bar owner or server, you’re probably well aware of the gaining popularity of flavored Vodkas. In 2011, this segment gained 23.3 percent and accounted for more than one-quarter of total U.S. vodka volume, according to food research and consulting firm Technomic’s Special Trends in Adult Beverages Report.

In addition, the report indicates flavored vodka sales rank among the fastest growing segments in the spirits industry.

Although vodkas infused with a variety of vibrant flavors have been around almost as long as vodka itself, some think their current appeal might be part of the cocktail culture that is permeating America today.

In the same way craft beers and microbrews are on the rise so goes the cocktail.

SKYY Vodka, a part of Gruppo Compari, a TLW Bronze Corporate Sponsor, has capitalized on this trend with a line of infused vodkas made with natural ingredients. The company has always been an innovator and its release of SKYY Infusions in 2008 set the course for others to follow. Today, SKYY’s portfolio of infused vodkas includes 12 flavors, everything from coconut and pineapple to blood orange to passion fruit.

Their most recent addition, Moscato Grape, leverages the popularity of the Moscato wine category.

If you’re looking for some interesting and refreshing drinks to add to your summer menu, we’ve included a few suggestions that might just pique your customers’ interest. TLW March/April 2013

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Local League updates Manitowoc County Tavern League

On March 12, The Club in Manitowoc was the site of a fundraising event for state Sen. Frank Lasee (R-De Pere). Shown are Manitowoc County Tavern League Members: Quinn Machut, City Central Pub, Two Rivers; Harry Parker, Parker’s Elbow Room, Manitowoc; Gov. Scott Walker; Aaron Kabat, general manager, Fox Hills Resort, Mishicot; and Wayne and Jean Machut, Machut’s Supper Club, Two Rivers. Also present, but not pictured: Tony Burgarino, Tony’s Pizza, Manitowoc.

Sen. Lasee with Wayne and Jean Machut enjoying a cocktail after the fundraising event.

Simplifying Business Integrating Technology

Edge One—Your Total ATM Solution ✔ ATM Sales ✔ ATM Service ✔ Cash Replenishment ✔ Flexible ATM Deployment

Money Counters

www.edgeone.com www.tlw.org

Currency Counters

800.423.EDGE (3343)

✔ ATM Supplies ✔ Transaction Processing ✔ Compliance

…and more!

Wireless Solutions

Supplies

161 Business Park Circle • Stoughton, WI 53589 May/June 2013

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Advertiser Index Great Lakes Amusement

Alliance Payment Systems Inc. www.alliancepaymentsystems.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

CHERRY MASTER – VIDEO POKER NEW LCD SLIM DESIGNS COIN PUSHERS – REPLACEMENT PARTS

Anheuser-Busch Inc. www.anheuser-busch.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

WE CARRY ALL THE NEWEST GAMES

ADVERTISER

INDEX

Bacardi Limited www.bacardilimited.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Benedict Refrigeration Service Inc. 2nd District Directors www.benedictrefrigeration.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37 65 Affiliated Investment Group 10 The Alibi Bar & Grill & Bonnie’s Beach 58 Cornerstone Processing Solutions Alliance Payment Systems www.alliancepaymentsystems.com 10 www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 82 Alpine Inn Anheuser-Busch, Inc. www.anheuser-busch.com 7 Annie’s Campground LLC and Irish Pub & Grub www.anniescampground.com 112 Dierks Waukesha Around the Corner Pub www.aroundthecornerpub.com 148 www.waukeshafoods.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

27 45 Benedict Refrigeration Service, Inc. www.benedictrefrigeration.com Bi-State Point of Sale Solutions www.bi-statepos.com 19 Insurance Services Bobcat’s Disher Bar & Grill 142 Bubba’s Pool & Darts www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

27113 Buckhorn Bar & Grill 104 Campari America (Formerly SKYY Spirits, LLC) www.skyyinfusions.com 23 Edge One Cash Depot www.cashdepot.com 41 www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

41 Chubbys North Gentlemen’s Club 135 Corbin’s Harbor Inn 154 Cornerstone Processing Solutions www.cornerstoneps.net 8 Engels Commercial Appliance Corporate Casuals & Promotional Products corpcasuals.logomall.com 9 www.engelsinc.om. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

29 Coyote Grill, LLC www.salvoscoyotegrill.com 63 Curly’s Waterfront Sports Bar & Grill www.curlyswaterfront.com 76 GreatPub Lakes Amusement Dale & Jane’s 126 DeVere Company, Inc. www.deverechemical.com www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42 41 Disher Insurance Service www.disherinsurance.com 19 Door County Tavern League 120 Jim’s Specialties Doubleday’s Sports Bar www.doubledays.net 69 www.newtonmfg.com/jimflynn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42137 Draganetti’s Ristorante www.draganettis.com Dreamland Supper Club www.dreamlandsupperclub.com 153 Edge One, Inc. Bus Lines Inc. www.edgeone.com 10 Lamers Electro-Kold Corporation www.electrokold.com www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

29 38 Emil’s Pizza www.emilspizza.com 10 Empire Development & Construction www.empiredevelopment.com 38 MagnusonAppliance, Industries Inc. Inc. Engels Commercial www.engelsinc.com 19 Gene & Helen’s Bar www.posi-pour.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37 91 Greater Insurance Service Corp www.gisconline.com/tlw 38 Great Lakes Amusement www.glastore.com 186 MillerCoors The Greystone Castle www.greystonecastlebar.com 122 www.millercoors.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 97 The Hamilton The Hideaway Pub & Eatery www.HideawayPubandEatery.com 160 Holiday Wholesale, Inc. www.holidaywholesale.com 21 Riverside Foods Houterville Station www.riversidefoods.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

40124 Just In Time Refrigeration, LLC www.justintimeref.net 24 Just Kickin Spoon, Saloon & Sports www.justkickinsaloon.com 75 Sanimax USA Inc. Kessenich’s Ltd. www.kessenichs.com 38 Kobussen Buses, Ltd www.kobussen.com 41 www.sanimax.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Lake Arrowhead Golf Club www.lakearrowhead-golf.com 103 Lamers Bus Lines, Inc. www.golamers.com 45 Smoke Check LIMELITE www.limelitefusiondrink.com 38 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Machut’swww.smokecheck.org Supper Club www.machuts.com 94 Madison Concourse Hotel & Governor’s Club www.concoursehotel.com 70 Magnuson Industries, Inc. www.posi-pour.com 24 Society Insurance Main Street Station 186 www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Main Street Tap 55 Mark’s East Side www.markseastside.com 130 Total Register Systems Mass Appeal Specialties, Inc. www.massappealinc.com 24 www.trs-pos.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18 18 MBA Corporation www.mbacorp.net Mike & Cathy’s Good Old Days www.mikeandcathysgod.com 108 Mike’s Roadhouse Bar & Grill 59 WAMO MillerCoors www.millercoors.com BC www.wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19104 Miller’s Tavern Milwaukee County Hospitality Association 163 Modern Cash Register SystemsMilkcaps www.moderncashregister.com 9 Wisconsin Souvenir Newton Manufacturing Company www.newtonmfg.com/jimflynn www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42186 Oshkosh City Tavern League 95 Outagamie County Tavern League 127 Wisconsin Wine & Spirit Institute . . . . . .www.theoutpostpub.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 92 The Outpost Pub & Provisions Pitcher’s Pub www.pitcherspub.biz 71 Precision Pours, Inc. www.precisionpours.com 6 The Pour House 147 Reef Point Resort www.reefpointresortwi.com 100 Re-Pete’s Saloon & Grill www.repetessaloonandgrill.com 138 Riverside Foods, Inc. www.riversidefoods.com 8 Sanimax www.sanimax.com 41 Sauk County Tavern League 87 Society Insurance www.societyinsurance.com IFC The Sports Page 61 Star Connection Satellite & Security www.starconnection.net 48 Stealth Solutions www.stealthsolutionsllc.com 9 Steinmetz Real Estate Group www.bsreg.com 48 Stone Harbor Resort www.stoneharbor-resort.com 121 Sugar Cane Tavern 162 Sunset Tavern 139 n Swanel Beverage Inc./Banzai www.banzaienergy.com 21 On Premise n May/June 2013 Swearingen’s Al-Gen Dinner Club www.explorewisconsin.com/Al-Gen-dinner-club 150 SYSCO Food Services of Baraboo, Inc. www.baraboosysco.com 22

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Affiliate Tavern League Member

Green Bay, WI • 877-354-7544 www.GlaStore.com

Promotional Products 1000’S OF ITEMS FOR YOUR ADVERTISING PENS • CALENDARS • APPAREL • BAR TOKENS

Many American-made Products Available Newton Mfg. Rep. – Jim Flynn Janesville 608-758-3470 or Harshaw 715-282-7281 Email: jimsspecialties@yahoo.com Website: www.newtonmfg.com/jimflynn

Great Lakes Amusement

Great Profits Employee Incentive Program

PLATINUM TOUCH II

Info:TOUCH 414-217-1731 30More GAME SCREEN www.wimlkcaps.com Green Bay, WI • 877-354-7544 www.glastore.com

Advertise in

On Premise FOR SALE

the official publication

RESTAURANT & BAR IN ADAMS, WI.

ofDining theSeats Tavern League of 60, Banquet Room 60 Second Floor Living Quarters Wisconsin Turn-Key Operation

T: 608-339-6297 | E: blueeyes@mwwb.net

Contact:

Louise Andraski, Great Lakes Amusement CHERRY MASTER – VIDEO POKER Account Executive NEW LCD SLIM DESIGNS COIN PUSHERS – REPLACEMENT PARTS

WE CARRY ALL THE

NEWEST GAMES Direct: 608-873-8734 Green Bay, WI • 877-354-7544 Fax: 262-245-2000 www.glastore.com

NEI-TURNER MEDIA GROUP www.tlw.org

www.tlw.org

May/June 2013

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the new look of miller time. onlY AVAilABle At YoUr fAVorite BArS