On Premise May/June 2020

The Official Publication of the Tavern League of Wisconsin

MAY/JUNE 2020 TLW.ORG

D E S CLO

ALSO INSIDE: The TLW’s Giving Spirit Persists

C.H.E.E.R.S. to Standing Up to Adversity Resources to Stay Afloat During Safer at Home

PARTNERS -IN PROGRESSHosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Spring Conference & Show • Donor of Large Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (Saferide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

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Visit www.WAMO.net for more information.

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A complete list of WAMO members can be found at www.WAMO.net.

The Official Publication of the Tavern League of Wisconsin MAY/JUNE 2020 VOLUME 38, NO. 3

FEATURES

THE TLW’S GIVING SPIRIT PERSISTS. . . . . . . . . . . . . . . . . 10 Fundraising efforts for friends and neighbors reach almost $16 million.

C.H.E.E.R.S. TO STANDING UP TO ADVERSITY . . . . . . . . . . . . 12 The TLW developed the C.H.E.E.R.S. program to help Tavern League members get back on their feet after the Safer at Home order lifts.

RESOURCES TO STAY AFLOAT DURING SAFER AT HOME. . . . . . . . . . . 16

10

The TLW helps compile a list of resources and relief programs to assist members through the COVID-19 crisis.

LEAGUE SPOTLIGHTS LEAGUE PROFILE. . . . . . . . . . . . . . . . . 24 Price County

BUSINESS SPOTLIGHT. . . . . . . . . . . . 25 Harbor View Pub & Eatery

CHARITY SPOTLIGHT. . . . . . . . . . . . . 26 Price County Rodeo

MEET THE EXECUTIVE OFFICER. . . 27

16

Russ Fisher

DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Accounting on Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Annual Legislative Day. . . . . . . . . . . . . . . . . . . . . . . . . . . .

Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23 28 30 32 33 34

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PRESIDENT’S PERSPECTIVE THE WORST IS BRINGING OUT OUR BEST

A

s I write this column today, May 1, I was hoping I would have better news to report to all of you. (And who knows? By the time you read this, we may have better news.) But since March 17, our businesses have been shut down and we have been shut out of our livelihoods. Never in a million years have I ever envisioned the complete shutdown of our members.

This has been an unprecedented calamity for our industry. Since the day we shut down and every day after, I have heard from many of our members about the hardships they are facing and it’s absolutely heartbreaking. I wish that I had the answers that our members are seeking. As a small business owner myself, I feel your pain. I’m in the same boat trying to figure out how to pay all the bills that are still coming in on either a drastically reduced income or no income all.

Over these last months, the TLW has come up with different relief proposals and suggestions for the governor’s office on how to reopen our businesses responsibly and safely for the good of our customers and employees alike. We have received silence in return. We continue to urge our members to follow the Safer at Home order as we continue to find a mutually viable solution for reopening our businesses. Be assured that the TLW is not going to remain silent. We have fought from day one to make our members’ voices heard as essential business owners in their communities.

We realize that one size does not fit all, especially in an association like ours that ranges from the 10-stool small bar to the 500-room resort, but we’re doing our best to come up with what we think are workable plans to get our doors open, and us back to work responsibly and safely. Some of the procedures that we have come up with were criticized as being impractical for business, but these procedures were pulled from the Centers for Disease Control and Prevention (CDC) guidelines. We did not think these up on our own.

As a matter of fact, as I write this, some states have already decided to open with similar guidelines. For instance, some are opening with 25% capacity and social distancing; others are opening at 50% capacity. Most are requiring masks for servers; some are requiring gloves. Others are not. All are requiring social distancing with tables spread from 6 to 10 feet apart.

Disposable menus, single-service condiments and no self-serve items are also common solutions. When we reopen, it’s going to be a whole new world. We will all have to adjust to new policies and procedures.

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Be assured that whatever happens moving forward, the TLW is going to be at the forefront of fighting for your rights as a small business owner. We have written the governor and our legislators numerous times. We have testified before legislative committees and filed amicus briefs. We have put proposals forward and banded together with other associations.

Once this is over and our doors are open again, our job is not done. We’re going to be fighting to get you some relief for your businesses and back on the road to recovery.

As challenging as these last months have been, it has brought out the best in our members and our association. We are struggling to keep a roof over our families’ heads, and trying to pay the bills as best we can on minimal or no income. But despite that, our members have continued to reach out to their communities as well, feeding those in need, our first responders and hospital workers. TLW members never cease to amaze me. Even in their darkest hours, they reach out to help those around them.

On a final, extremely sad note, I got word that a great friend of mine and everybody in the Tavern League has passed away.

Dan “Tuna” Frisch succumbed to cancer on April 30 after a valiant battle. If you never met Tuna, you missed out on one of life’s great pleasures. When I entered the Tavern League way back when, Tuna was one of the first friends I ever made and remained a lifelong friend. Tuna brought that spark of life, that sense of fun and that wisdom of being in the bar business wherever he was.

The owner of Heinie’s Tavern in Mauston, TLW third district director and Juneau County Tavern League president are among his many past titles, but great friend is the one I choose to remember him by. We send our deepest condolences and sympathy to his wife, Sherry “Cupcake” Frisch, and his family.

God speed, Tuna, you will be greatly missed. Tavern League conventions will never be the same. Save me a seat at the bar until we meet again, my friend.

Salute!

Chris Marsicano TLW President

www.tlw.org

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Printing is by LSC Communications, Pontiac, IL. For advertising information, please contact Cindy Micha, (262) 903-8633, cmicha@ntmediagroup.com. Subscriptions are included in TLW membership dues; non-member subscriptions cost $15 per year. Postmaster: Send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2020 Tavern League of Wisconsin Inc. Permission to reprint must be secured in advance of publication, and credit given to author and On Premise.

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Amusement & list to participate. Any business interested in joining should call Make sure to thank these groups for their support andWisconsin encourage others not on the Musicthe Operators, the TLW office (608-270-8591) for more information regarding benefits ofInc. the different categories. Remember “Support those who support us.” www.tlw.org Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested joining should call 7 MAY/JUNEin 2020 On Premise the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.” n

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FRONT RAIL TAKING ACTION ALSO MEANS TAKING RISKS

BY PETE MADLAND, TLW EXECUTIVE DIRECTOR

I

want to preface this article by saying it was written on April 22, two days after the TLW put out a press release advocating for a May 1 reopening of the state with conditions.

These are crazy times. I am not going to dwell on the hard times facing our industry; that is old news. Shutdowns, viruses, mandates and politics partially make up a whole list of ills you are currently facing. As in every crisis, people face adversity differently. Some people hide or run from adversity, and the difficulties it presents. Others take adversity head on and accept its challenges in the hopes of overcoming it.

Some individuals stay in their comfort zone, keeping their fingers crossed, wishing for the best. Others still point fingers, lay blame and shun responsibility.

During the current crisis, the Tavern League has attempted to create solutions, not place blame. We have tried to help members get through this rather than throw our hands up and declare “there is nothing we can do, you are on your own.” That would have been the easy thing to do. Taking action also means taking risks.

When you take risks, you can make enemies. This is no exception.

The response to our request to open up the state for business on May 1 has been met with both support and resistance. Support has come mainly from members who believe in our organization and our leadership. They trust that we are going to do what is right for the majority of our members. Overall, most comments have been supportive and encouraging, and those comments and thoughts are greatly appreciated.

Then there is the other side. A few independent-minded individuals have weighed in protesting big government overreach and the rights of individuals. And naturally, we have heard from the usual suspects who view us in a negative light no matter what. After all, we are a bunch of money-hungry business people peddling booze and destroying families.

One non-member was quick to point out that this is why he did not join the TLW … because we don’t do anything. I told him, at the very least, we try and, when we succeed, non-members like him benefit. I also mentioned, if our members had his attitude, we

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“If you, as a member, disagree with our decisions, let us know.

Everyone’s opinion is valuable.”

wouldn’t have an organization to fight for any of us. He did not reply. Taking risks is risky. You may fail. You may upset people, but you have to try and that is what our organization does.

We’ve even had a member quit over our decision to request the state open back up for business. Now I don’t mind it when members disagree with our decisions. Actually, I think it is healthy. Nevertheless, to quit an association that you evidently believed in at some point, over a decision that you can’t support, is shortsighted.

We are going to face more issues down the road — that is the nature of our industry. If you, as a member, disagree with our decisions, let us know. Everyone’s opinion is valuable. Decisions can change, but once you quit, you have no opportunity or right to give us an opinion. Some people like it that way as it allows them to be comfortable, insulated from conflict. I don’t like it, but I understand it.

By the time this article is printed and read, things have probably changed again, maybe drastically. The TLW may even face another controversial issue it has to take action on. It may be risky. However, isn’t that what you want from your association?

Don’t you want us to take action and try to create change? Of course, you do. Why? Because you are all risk-takers.

You are independent business people that chose a different path from many of your friends. You shunned a routine, stability and security in favor of taking a risk. That risk was getting into business and being independent. Some risk-takers succeed, while others fail, but we have one thing in common — we took a risk.

I believe that is what risk-takers expect from their association.

We may succeed together or we may fail together. Most importantly, in the end, we are together to support one another and we are not afraid to take a risk. TLW www.tlw.org

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The TLW’s Giving Spirit Persists Fundraising efforts for friends and neighbors reach almost $16 million.

By Jennifer Bradley

C

haritable giving is at the heart of the TLW. The Tavern League and its 5,000 members are proud to recognize May as National Tavern Month. The special Tavern Month designation has been an annual tradition since 1953. Although Wisconsin taverns and licensed establishments are being decimated because of the COVID-19 virus, there is still some reason for optimism.

The TLW is proud to announce that the Tavern League and its members donated $15,837,123.13 to 12,510 Wisconsin charities in 2019. This was accomplished through the efforts of the Tavern League Foundation, county leagues and, most importantly, individual members throughout Wisconsin who take pride in giving back to their communities.

Along with charitable donations, it is important to realize the positive economic impact the hospitality industry has in Wisconsin by producing 144,400 jobs and $935 million in taxes paid. By creating jobs, paying taxes and supporting local charities, members of the TLW truly are “friends and neighbors helping friends and neighbors.”

Cheri Steffen, a longtime New Holstein resident, owns and operates some of those neighborhood places that people call home. You can find her friendly, welcoming smile at a trio of corner taverns called Ethel’s Pub & Grill in Chilton, Brillion and Kiel. They are known well to locals throughout many rural northeast Wisconsin communities. She truly believes in the TLW’s mission of giving and serving Wisconsin’s muchloved industry. She’s been a TLW member for nearly a decade.

“Giving to the local communities is a win-win for everyone,” she says. Through her Ethel’s locations Steffen helps raise thousands of dollars in community support, which is donated to a wide range of causes, each year. And even more charitable funds go to fire and police departments, special memorial events and more.

Steffen says that the local Calumet County Tavern League banquet was rescheduled this year due to the COVID-19 pandemic, but traditionally, members gather to raise scholarship funds for the local county’s high school graduates.

With this in mind, we urge people to support their local Tavern League establishments, whenever possible, during this COVID-19 virus crisis and throughout the year. Tavern League establishments now, more than ever, need your patronage and support.

“Giving back to the community that loves and supports us is heartwarming, especially knowing we all help each other out,” Steffen says, explaining this care and concern has been demonstrated at all locations. She’s been in Chilton for nine years, Brillion for six and Kiel for three. She oversees each location personally, but says that “really good employees” make all the difference.

In fact, local leagues and individual members are feeding their communities and continuing to do what they always do — care for others as leaders in their neighborhoods.

Her advice to others during this time is: “Hang tight! We’re all in this together and, as a TLW community, we will get through it with the safety of all. Stay positive!” TLW

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www.tlw.org

The TLW and its members donated

$15,837,123 to 12,510 local charities in 2019.

County Name

Amount

No. of Charities

County Name

Adams County

$102,155.00

225

Marquette County

$39,485.00

Ashland/Bayfield County

$400,000.00

30

Milwaukee

$1,468,864.00 143

Barron County

$37,219.00

52

Monroe County

$61,635.00

770

Brown County

$1,857,210.00

171

Oconto County

$47,503.00

143

Burnett County

$30,754.00

74

Oneida County

$19,846.00

37

Calumet County

$41,000.00

18

Oshkosh/Winnebago $211,920.30 702

Chippewa County

$126,121.00

200

Outagamie County

$4,765.00

70

Clark County

$80,000.00

137

Ozaukee County

$211,250.00

57

Columbia County

$60,000.00

40

Pepin County

$164,800.00

74

Crawford County

$115,705.00

566

Pierce County

$106,000.00

10

Dells/Delton

$2,600,000.00 529

Polk County

$257,000.00

50

Dodge County

$84,625.00

623

Portage County

$531,379.00

755

Door County

$429,660.00

15

Price County

$200,100.00

25

Eau Claire City/County

$92,500.00

105

Racine City

$55,840.00

58

Florence County

$13,000.00

10

Racine County

$240,226.00

26

Fond du Lac City/County $31,000.00

22

Rock County

$148,684.00

100

Forest County

$13,100.00

8

Sauk County

$35,000.00

68

Grant/Iowa County

$915,475.00

1524

Sawyer County

$51,000.00

600

Greater Northwoods

$2,500.00

10

Shawano County

$14,786.00

18

Green Lake Area

$16,000.00

22

Sheboygan County

$38,825.00

75

Jackson County

$90,000.00

18

South Central

$13,000.00

13

Jefferson County

$175,000.00

156

St. Croix County

$137,131.00

238

Juneau County

$18,075.00

45

Superior/Douglas County $492,546.00

100

Kenosha City

$61,957.00

12

Taylor County

$10,520.00

8

Kenosha County

$110,000.00

25

Tremp./Buffalo County

$265,000.00

620

Kewaunee County

$367,500.00

48

Vilas County

$68,000.00

42

La Crosse City/County

$657,500.00

325

Walworth County

$97,847.00

79

Lakeland Area

$45,000.00

260

Washburn County

$625,000.00

75

Langlade County

$166,201.00

56

Washington County

$350,000.00

50

Lincoln County

$68,254.88

66

Waukesha County

$15,000.00

150

Madison/Dane County

$176,000.00

17

Waupaca County

$150,000.00

1500

Manitowoc County

$135,961.00

142

Waushara County

$173,000.00

56

Marathon County

$6,920.95

12

Wood County

$180,000.00

135

Marinette County

$128,000.00

76

State Office of TLW

$96,777.00

3

Total www.tlw.org

Amount

No. of Charities 21

$15,837,123.13 MAY/JUNE 2020

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C.H.E.E.R.S. to Standing Up to Adversity

The TLW developed the C.H.E.E.R.S. program to help Tavern League members get back on their feet after the Safer at Home order lifts.

By Amanda Wegner

T

LW members are no strangers to adversity, but the coronavirus pandemic and subsequent closure of businesses under Wisconsin’s Safer at Home order has reached a whole new level.

“It is an absolute trying time for everyone,” says Chris Marsicano, TLW president and co-owner of The Village Supper Club in Delavan, of the shutdown that was extended to May 26 in mid-April.

While some individual members, particularly those who also serve food, have a small reprieve in being able to offer carryout and delivery, not every Tavern League member has those capabilities. But in true TLW style, when there is a problem to solve, the organization is there to find solutions.

CHEERS TO HELPING OTHERS DURING COVID-19 May is National Tavern Month, but C.H.E.E.R.S. Wisconsin is turning Tavern Month, a month when the TLW typically celebrates its charitable achievements, on its head. That’s

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because TLW industry partners and members’ customers are putting forth great efforts to ensure their favorite local taverns, bars and restaurants stay afloat during this unprecedented time.

The TLW set up a charitable fund called C.H.E.E.R.S. Wisconsin, an acronym for Communities Helping Empower Employers to Remain Successful, with proceeds being paid out equally to association members (that were in good standing as of Feb. 28, 2020) across the state. The Tavern League is soliciting support for the fund from the community, vendors and business partners.

“Our members are usually the ones organizing a community fundraiser for those in need,” Marsicano notes. “Last year, we helped to raise more than $15 million for local and state charities. Today, many of our members aren’t certain what their future holds. We are launching C.H.E.E.R.S. Wisconsin to help www.tlw.org

“We are launching C.H.E.E.R.S. Wisconsin to help our members get back on their feet as soon as possible when the state can reopen.”

— Chris Marsicano, TLW President

our members get back on their feet as soon as possible when the state can reopen.”

After being reassured for several days that bars, restaurants and other hospitality businesses could remain open if they followed specific social-distancing guidelines, at 1 p.m. on March 17, they were mandated to close by 5 p.m. Within a few days, TLW leadership convened to determine what they could do to soften the blow for their 5,000 members.

“Everyone was in total shock,” says Marsicano. “Who would ever think that bars would shut down in Wisconsin? And there were so many questions: What to do now? How long would it last? How would people pay bills? We knew we needed to do something outside of our legislative options to help.”

It took a few days to “work the kinks out” but, after formalizing the idea for C.H.E.E.R.S. Wisconsin, TLW leadership began reaching out to corporate sponsors, affiliate members, industry partners, vendors and the like, asking them to support the fund. According to Marsicano, “We are reaching out to the people that we do business with in the industry. In these hard times, they are helping us out. It’s really a reciprocal deal: We help them; they help us.”

In fact, companies of all sizes are contributing to the C.H.E.E.R.S. Wisconsin program. At the time of print, $160,000 was raised, with large contributions coming from TLW industry partners. Badger Liquor is leading the way with a $100,000 donation. Other contributors include Beechwood Sales & Service, New Glarus Brewing Company, Society Insurance and S&S Distributing.

“The on-premise segment plays a vital role in the success of Badger Liquor and we want to help these small businesses through these difficult times,” Badger Liquor owner Gary Sadoff said of his company’s donation.

Individuals are also making contributions to the fund.

The TLW plans to distribute the money in the C.H.E.E.R.S. fund evenly to all on-premise licensees 30 days after Wisconsin’s emergency order ends. Licensees do not have to do anything to receive money, other than be in good standing with the TLW as of Feb. 28. “We’ll just cut the checks and send them,” says Marsicano. “No fuss, no muss. This is just another way of us helping our members and a benefit of being a member of the Tavern League.”

In fact, agile responses like C.H.E.E.R.S. are what make TLW membership a good investment in your business.

“This is the reason people belong to associations like the Tavern League,” says Marsicano. “This is something that no bar or restaurant owner, really anyone, would have ever thought would happen. Our members are busy trying to figure out, as owners, how they are going to survive, pay bills and support their families. We are here to walk you through the minefields, helping you determine how to apply for assistance and what you’re eligible for.

“This fund is just another way to help out our members and hopefully see them through.” He adds: “We are doing everything we can to get all of the relief we can possibly get for our members, bottom line. In fact, what we are doing is going to benefit nonmembers and members alike, because our members are pillars in their communities.”

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BUSINESSES HELPING BUSINESSES While the state Tavern League stepped up with C.H.E.E.R.S., TLW members, their local leagues and supporting organizations are also getting creative to help support small businesses.

For instance, the Cassville Tourism Council started a local drawing, initially offering two $25 gift certificates from each bar and restaurant in town, explains Shelly Butler, owner of McCartney Corners. When the Cassville Lions Club learned of what the tourism council was doing, the club decided to match it, bringing the pot to four gift certificates for each business.

Another local business, Brand L, made T-shirts that say Buy Local on the front with names on the back for businesses in Cassville, as well as neighboring Lancaster and Kieler.

“In my small hometown of Cassville, the community has come together to help out our small businesses [and] at no cost. All profits will be given to the business,” says Butler.

Butler is doing a promotion herself, offering gift certificates and beer chips from some of her favorite places. To enter, all you have to do is get a carryout from McCartney Corners, then your name goes in the drawing. “I’m trying to help myself and pay it forward,” she says.

As a local leader serving on multiple boards past and present, Watertown’s Steve Hepp, owner of the Silver Eagle Saloon, worked hard to help businesses in his community, too. For example, he worked with a local company to get sidewalk sandwich boards for bars to help advertise their hours of operation. He also organized menu boards in grocery stores to promote bars offering carryout and helped get the citymanaged taxi system to deliver meals.

“I closed my bar one day in 34 years because of extremely bitter cold weather. That was my choice! This shutdown is harder because it’s ordered and devastating to our businesses, but it also seems to be the only way to get the virus eradicated so we can move on,” says Hepp.

STANDING UP FOR THEIR COMMUNITIES While TLW members across the state are struggling, many of the giving group are still stepping up in their local communities to help others weather the pandemic.

On March 17, William “Loopy” Kleich, owner of Loopy’s Grill & Saloon in Chippewa Falls, went to sleep feeling sorry for himself, reflecting on the news of mandated closures throughout Wisconsin. But he didn’t wallow in self-pity for long. He made the quick decision to provide meals to sick and elderly individuals, free of charge.

“I pretty quickly thought, ‘What can I do?’ I’ve been part of this community for decades. It’s a small thing we can do, offering food to shut-ins and people who are more vulnerable to the virus. They have to eat and are on a limited income. I wasn’t going to sit around feeling sorry for myself forever; I knew that this is what I could do to help,” he explains.

Kleich started offering meals, “no questions asked,” the very next day. Meals are available Wednesday through Sunday, 4 to 8 p.m., with free delivery within 10 miles of his establishment.

He doesn’t keep track of how many meals he provides, but notes that it is a few every night. “We’re going to do this as long as we can,” he says.

Brett Bolman, owner of Juneau Lanes in Dodge County, has always donated to different organizations in the community.

In response to the shutdown, he joined forces with The Gathering Source, an organization that delivers over 600 meals each day and helps local schools feed students who normally eat at school every day. Juneau Lanes is running a promotion on Facebook, matching 50% of all donations made to the The Gathering Source, up to $500, with a goal of $1,000.

In central Wisconsin, the Eagle’s Club in Wausau provided a free Easter meal to those in need. Individuals could drive up for a meal or get it delivered with partner Bite Squad, which

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offered its time to help. The Eagle’s Club also previously donated chicken dinners to the Wausau Police Department.

Cheers Bar & Grill at Tagalong Golf & Resort in Birchwood also provided a free-will donation Easter meal. This is in addition to “working with the Birchwood and Cameron area food pantries to [donate] bulk items, such as eggs and bread, as well as other miscellaneous items, to assist with the food pantries’ programs,” says owners Judy and Rande Purdy.

Over in southwestern Wisconsin, Richland Center’s Press Box Bar & Grill offered a free breakfast to residents on April 5.

Owner Max Gundlach also made a free-will donation box available to help supply the local hospital.

When Madison’s Best Western Premier Park Hotel was forced to close, it didn’t want any food to go to waste, so management donated what it could to The River Food Pantry, which feeds homeless individuals through a local organization called Porchlight. That donation included 45 dozen eggs; 100 pounds of liquid eggs; 40 pounds of bacon; 20 pounds each of shredded mozzarella, sour cream and ricotta; a case of flour tortillas; and more.

“To see the outpouring of support, it’s been extremely humbling. It’s a privilege to be able to do something positive at a time when many people are facing so much uncertainty,” he says.

John Ritger, owner of Dave’s Lanes in Hartford, has been giving back to the community for more than 30 years, holding innumerable fundraisers, including cancer benefits, bowling tournaments and, more recently, blood drives. Because of the low supply of blood due to the coronavirus, the bowling alley held an extra blood drive to help out.

“We could not have accomplished any of this without our generous, caring and helpful patrons and employees who care about their community and the people who live there,” says Ritger.

Other perishables, such as fresh vegetables, blocks of cheeses and milk, were given to staff to take home, says Premier Park Hotel Assistant General Manager Sandy Schwartzer. The hotel also cleaned out the beer coolers, allowing staff older than 21 to take home open cases that couldn’t be sent back.

As the owner of several businesses in Racine, including The Ivanhoe Pub & Eatery, Douglas Nicholson wasn’t sure what his next move would be when the shutdown started.

The thought of laying off his 30 employees at The Ivanhoe was “gut-wrenching.” But then, friends Robyn and Mike Gardner gave him an idea: Why not use Kickstarter, an online giving platform, to raise money for The Ivanhoe to feed the doctors, nurses and first responders who were working hard on the frontlines?

“Robyn and Mike made me realize that there were a lot of people on the frontlines who probably weren’t getting hot meals. This was an ingenious way The Ivanhoe could help, while keeping us up and running,” says Nicholson.

The first Kickstarter campaign, called Pay It Back One Meal at a Time, raised $2,000 in a few days, allowing the restaurant to provide over 200 meals to emergency room workers, first responders, local urgent care facilities, as well as local groups, such as the Homeless Assistance Leadership Organization and Women’s Resource Center.

By mid-April, a second Kickstarter campaign exceeded its goal of $10,000, which allowed The Ivanhoe to continue providing meals. Additionally, this approach allowed Nicholson to keep 10 team members working. www.tlw.org

A group of volunteer s, including Chris Ma rsicano, TLW president, and his wif e, Patti, joined forces to pack 175 bags of food for a tur key giveaway on Ap ril 13 for those in need in Delavan.

Across the state, TLW members and their supporters continue to embody the spirit of Tavern Month by helping their communities and giving back to those in need, even in the face of adversity.

“Even though we are in difficult times,” says Marsicano, “these are the kind of people who, even when they are having a hard time themselves, are finding the time and resources to help the community. Even in hard times, when we [ourselves] are hurting, we help and give back.” TLW For more C.H.E.E.R.S. Wisconsin program information, please visit tlw.org.

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RESOURCES TO STAY AFLOAT DURING SAFER AT HOME

The TLW compiles a list of resources and relief programs to assist members through the COVID-19 crisis.

By Jennifer Bradley

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t’s no secret the entire TLW membership has been hit hard by the COVID-19 virus in recent weeks.

While association leadership doesn’t have a good answer of what’s to come, they continue to fight for member rights and fewer restrictions, but they also want to provide as many resources as possible for TLW members during this challenging time.

“It’s been really hard for everybody and the May 26 Safer at Home extension has been another blow to the future of some of these businesses,” says Pete Oettinger, partner and CPA at Wegner CPAs, which also serves as the TLW’s accounting firm.

looking for help in drafting emails and letters to legislators, the TLW has samples on its website as well. Oettinger, Stenger and Madland agree that it’s important to be reaching out to representatives regularly during this time.

Scott Stenger, TLW lobbyist, says the same. “We went from what should have been one of our largest on-premise days of the year, St. Patrick’s Day, to closed and it was beyond a shock to the industry. The enormity of what’s happening will be felt for years.”

The U.S. Small Business Administration’s (SBA) website, sba.gov, is a top resource for members to access. You can review and apply for economic disaster loans there, explains

While there are obstacles to overcome, Stenger, Oettinger and Pete Madland, TLW executive director, all agree that, while it can be hard to go to bed unsure of what the next day may bring, there is a fighting nature in the TLW that cannot be understated or taken away.

“The mom-and-pop taverns are the fabric of the Wisconsin community,” Stenger adds. “Once we get up and running again, I think what we’ll see is the love Wisconsinites have for their corner tavern.”

WHERE TO FIND SUPPORT The TLW website, tlw.org, posts current updates in policy and lists many resources available to small business owners during this time. Check the information box on Page 18 for direct links to other important information, too. For those members

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Oettinger. He says members are going to need financial statements for 2019 and year to date for 2020 because they have to prove revenue is down. He says it’s very important to apply now even if the funding isn’t renewed, for when it does get renewed, the government is going to give out dollars based on who’s in the queue.

The same goes for the Payroll Protection Program. “Get to your banker, get that application done and ready to go — you want to be in line,” Oettinger warns.

The Payroll Protection Program is the main option for financial relief right now, Stenger explains, mentioning that it’s all funded from the federal government through financial institutions, most of which are participating. He says that this is the easiest way for TLW members to find programs — by talking to those who know them best.

A big benefit recently released to Wisconsin in the unemployment arena, Stenger explains, is the elimination of the waiting period and job search requirement. Another is that sole proprietors can also apply for unemployment during this unprecedented time. This is beneficial for those who haven’t paid in and is going to be a big resource for TLW members.

Society Insurance, a TLW corporate sponsor, is offering some relief as well, details of which can be found on its website, societyinsurance.com, or on the TLW website. By agent request only, policyholders can ask for reduced general liability insurance premiums or endorsement requests for workers’ compensation payroll deductions.

Persistence is key, Stenger explains. He encourages all members to keep trying, and know that both the state and federal governments are looking into extension packages and more options for small business owners to get through this time.

A CUP OF CHEER FOR WISCONSIN TAVERNS The TLW initiated the Communities Helping Empower Employers to Remain Successful (C.H.E.E.R.S.) Wisconsin program to garner financial support for members. Donations are being accepted now. In fact, the relief fund recently received a $100,000 donation from Badger Liquor, plus donations from Beechwood Sales & Service, New Glarus Brewing Company, Society Insurance and S&S Distributing.

“There are a lot of variables,” he adds. “It’s hard. Business isn’t going to be the way it was for quite some time, but I hope we are through the worst of it, and can slowly begin the process of reopening and getting back to some sense of normal.”

Badger Liquor owner Gary Sadoff states: “The on-premise segment plays a vital role in the success of Badger Liquor and we want to help these small businesses through these difficult times.”

SEEK WISE COUNSEL

All C.H.E.E.R.S. funds will be divided equally among TLW members who have had an active membership as of Feb. 28, 2020.

Madland says members should really connect with their “people” during this time: bankers, accountants and any other advisors. He says he’s happy to answer any questions people may have, but adds, “I’m not the expert in any of these programs. I urge members to talk to professionals who are up to speed with the details and know your business better than I do. They can help you find a program that best fits your needs.”

He knows members have been hitting dead-ends and backlog after backlog with attempts for gathering information, which is where personal resources come in handy.

Stenger agrees. He says these professionals know the details of the programs in and out, and can help. “Go to them, and www.tlw.org

“Our members are usually the ones organizing a community fundraiser for those in need,” says Chris Marsicano, TLW president. “Last year, we helped to raise more than $15 million for local and state charities. Today many of our members aren’t certain what their future holds. We are launching C.H.E.E.R.S. Wisconsin to help our members get back on their feet as soon as the state can reopen.”

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let them do the work and help you,” he says, adding that, if the money hasn’t come yet, it will. “This all hit so quick, and they are working out the kinks and becoming more efficient at getting the resources out” as time progresses.

Madland says that he’s hearing good stories of money coming in for people, or knowing that it’s on the way, but he also admits there are a lot more frustration tales than happy ones right now. The success stories, he explains, are found in the way the public is supporting TLW members.

“People are spending money as much as they can and leaving very, very generous tips,” Madland says. “This is a reflection of the fact that, because our members are a part of their communities and give to their communities year-round, communities [are taking the opportunity] to show their gratitude.”

FIND EVERY DOLLAR POSSIBLE Oettinger’s top piece of advice? Cover your expenses if at all possible.“The companies that survive are going to be the ones that are able to get enough cash in hand one way or another,” he says. “Someway, somehow, find ways to fund those fixed costs so you’re not behind.”

Oettinger says it’s really important to try to not defer taxes and such. “You still owe those and those things follow you forever,” he adds.

Many businesses are getting creative with takeout options, drive-in food and drink carry-outs to the point allowable by law. He explains that, if any dollars are available, use them for marketing and getting the word out that “whatever you’re known for is still there. Think outside of the box of what has worked before. It’s all about driving revenue.”

“You can defer all the expenses in the world, but if you don’t get your top line up, it’s not going to matter,” Oettinger adds.

He says it’s critical for TLW members to take time to focus on marketing and, more importantly, prove to people that their establishments are clean enough and safe for them to be there, especially when the economy opens back up.

Patrons are going to be paying much more attention to those things, including watching whether employees wear gloves, bartenders accidentally grab the inside of a glass, etc. Some aren’t going to care, but the ones that do, he explains, can make or break a member’s business after the quarantine ends.

He jokes, but in all seriousness says: “The Norm at the end of the bar from ‘Cheers’ is going to make or break your business now.”

Even if a portion of the population is going to hesitate to join their friends at the bars again when the state reopens or phasing in social distancing makes things more challenging, whatever the situation, TLW members are already finding ways to be resilient and looking for ways to bring in a buck.

Community support is key to success, as well as state and national resources, but so is the TLW’s attitude of gratitude and determination.

“Hang in there as best you can,” concludes Madland. “Do what you can to make a dollar. There is assistance out there; you have to jump through a few hoops, but it’s worth it to keep your doors open.”

Stenger adds, “There’s fear and a lot of members are frustrated, but there are resources out there. Be persistent and the key is we’re moving forward.” TLW

IMPORTANT RESOURCES FOR RELIEF PROGRAMS The Small Business Owner’s Guide to the Coronavirus Aid, Relief and Economic Security (CARES) Act tlw.org/uploads/Small.pdf SBA’s Coronavirus (COVID-19) Small Business Guidance & Loan Resources sba.gov/page/coronavirus-covid-19-small-business-guidance-loan-resources SBA’s Paycheck Protection Program sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program-ppp Society Insurance COVID-19 Updates for Customers societyinsurance.com/policy_holder/covid19.aspx Online Application for Unemployment Insurance Benefits dwd.wisconsin.gov/uiben/apply/ 18

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LEGISLATIVE NOTES EACH DAY IS A DAY CLOSER TO NORMALCY

BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

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t. Patrick’s Day has long been one of my favorite days of the year. I can thank my ancestors for my love of all things Irish, especially on March 17! This St. Patrick’s Day, however, was not one for celebration. Instead, with just three hours’ notice, every licensee in the state was ordered to close in response to Wisconsin’s efforts to combat coronavirus. Taverns, restaurants and supper clubs stocked full with corned beef and beer for St. Patrick’s Day now had to scramble to shuttle customers out the door before the 5 p.m. order took effect.

TLW members were frustrated and uncertain of what the future would hold, but understood the need to work with those in their communities to help keep customers, employees, family and friends safe. The coronavirus pandemic gripped the entire world, while federal and state governments worked to respond to both the health and safety of every American, as well as the economic calamity the virus was causing.

There is a long way to go before normalcy returns to the hospitality industry. As of this writing, taverns, restaurants and supper clubs are still closed. Things are bleak and it is hard to envision a worse scenario facing the hospitality industry. But each day is a day closer toward normal, and the resiliency of small business is going to be on full display when we start to reopen the doors of Wisconsin’s taverns, restaurants and supper clubs.

“The resiliency of small business is going to be on full display when we start to reopen the doors of Wisconsin’s taverns, restaurants and supper clubs.”

In the meantime, what you need to know about the state of Wisconsin’s COVID-19 legislative package is it: • Permits the Department of Revenue (DOR) to waive penalties and interest for individuals who fail to timely remit the sales taxes they have collected for the state during the public health emergency. The waiver is on a caseby-case basis, meaning the person failed to timely remit those taxes due to the effects of the coronavirus outbreak of 2020 in the secretary of the DOR’s determination.

• Allows local governments to waive interest and penalties on late installments of property taxes if payment is received before Oct. 1, 2020. In order to apply, a county government must first pass a resolution authorizing municipalities, as well as determining hardship.

• Temporarily suspends the unemployment insurance waiting week. The package specifies that the waiting week does not apply between March 12, 2020, and Feb. 7, 2021. Under current law, unemployment insurance claimants are eligible for 26 weeks of benefits, though they must wait one week before filing. The temporary suspension allows them to file immediately, but still only provides 26 weeks of benefits.

• Does not charge unemployment insurance claims filed during the public health emergency to an employer’s account. Between March 12 and Dec. 31, 2020, unemployment insurance benefits regarding a claim related to a public health emergency would be charged to the balancing account of the unemployment insurance trust fund instead of an employer’s account to protect employers from being penalized for layoffs caused by COVID-19.

TLW members miss their employees and customers, and Wisconsinites miss their favorite taverns, restaurants and supper clubs. I, for one, am looking forward to my first cold bottle of beer at my favorite Northwoods tavern after all of this is over! TLW

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ABL Dispatch — The Latest Industry News from Washington

BY JOHN BODNOVICH, ABL EXECUTIVE DIRECTOR

COVID-19 American Beverage Licensees (ABL) continues to monitor the rapidly changing situation related to the spread of COVID-19. Concern for the health and safety of our members, and the entire hospitality industry, is paramount, as is the impact on ABL members. The last half-dozen weeks have been very trying for bars, taverns and restaurants thanks to forced closures.

ABL is actively lobbying the federal government for relief for those beverage licensees that have been forced to shut their doors to prevent the spread of the virus. The association is also working with state affiliates like the TLW to make sure that our members are getting the help they need. Please feel free to let us know how we can assist during this challenging time for our industry.

In addition to the Paycheck Protection Program (discussed below), the most important things in the law for beverage licensees to know about are: • Qualified improvement property. As part of a correction of an error in the Tax Cuts and Jobs Act, businesses are able to immediately write off costs associated with improving facilities instead of having to depreciate those improvements over the 39-year life of the building.

• Payroll tax deferral. Employers can defer payment on their share of Social Security taxes through 2020. Half of the deferred taxes must be paid by Dec. 31, 2021, and the other half by Dec. 31, 2022.

• The employee retention tax credit. Employers are allowed a refundable credit against applicable employment taxes equal to 50 percent of qualifying wages up to $10,000, for a maximum credit of $5,000. Eligible employers include those forced to entirely or partially suspend operations because of COVID-19, or those experiencing a significant decline in gross receipts because of COVID-19.

Under normal circumstances, I would devote this column to wishing you a happy Tavern Month in May and share why taverns are such an important part of our communities. And while it’s more important now than ever before to support local taverns and all the people they employ, I recognize that most people are not in the mood to celebrate.

• Modifications for net operating losses. The provision provides that a loss from 2018, 2019 or 2020 can be carried back five years.

Instead, I hope the following COVID-19 updates and information may be helpful to TLW members:

• Additional tax relief. The tax filing deadline is extended from April 15 to July 15.

• The Coronavirus Aid, Relief and Economic Security (CARES) Act (bit.ly/op-amendment), a $2 trillion disaster relief package intended to offset the economic fallout of the COVID-19 crisis, became law on March 27.

PAYCHECK PROTECTION PROGRAM

• The Small Business Owner’s Guide to the CARES Act (bit.ly/op-cares) from the U.S. Senate Committee on Small Business and Entrepreneurship outlines key portions of the bill for small businesses.

• ABL COVID-19 Resources (ablusa.org/resources/covid19) and The President’s Coronavirus Guidelines for America (bit.ly/op-slow-spread) are resources to follow for an overview of good practices and guidelines.

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The Paycheck Protection Program (home.treasury.gov/ policy-issues/cares/assistance-for-small-businesses) prioritizes millions of Americans employed by small businesses by authorizing up to $349 billion toward job retention and certain other expenses. The program can be retroactive to Feb. 15, 2020, so employees can return onto payrolls. The loan’s covered period is Feb. 15 to June 30, 2020. In advance of the Paycheck Protection Program process, ABL took several calls from members with questions about the process, and circulated guidance materials from the Small Business Administration (SBA), the Department of the Treasury, other industry groups and business resources. www.tlw.org

One thing is clear: The process has not been smooth for many.

Frustration with the rollout of the Paycheck Protection Program is bubbling over as small businesses and banks complain that federal government bureaucracy and insufficient funding are complicating things for small businesses trying to stave off layoffs and bankruptcy. Demand is unprecedented for the relief, but questions linger for small businesses concerned with qualifying for loan forgiveness by maintaining payroll, including those bar and tavern owners who have retained only a fraction of their staff because they are only bringing in a fraction of the revenue they once did.

Whether the federal government considers formally converting the loans into grants remains to be seen. While there are reports that the program has run out of funds as of April 15, it is reasonable to expect that Congress will authorize additional funds for the program. Congress is scheduled to resume its session on May 4.

Before filling out an application, tavern owners should gather the following information and documents: • 2019 Internal Revenue Service (IRS) Quarterly 940, 941 or 944 payroll tax reports.

• Your last 12 months of payroll reports beginning with your last payroll date and going back 12 months (e.g., gross wages for each employee, paid time off for each employee, vacation pay for each employee).

• 2019 1099s for independent contractors that would otherwise be an employee of your business.

• Documentation showing the total of all health insurance premiums paid by the company owner under a group health plan.

• Documentation of the sum of all retirement plan funding that was paid by the company owner. Do not include funding that came from employees out of their paycheck deferrals.

UNPRECEDENTED PUBLIC-PRIVATE MOBILIZATION EFFORT TO DISTRIBUTE FUNDS The U.S. SBA and Treasury Department initiated a mobilization effort of banks and other lending institutions to provide small businesses with the capital they need. The Paycheck Protection Program is intended to provide much-needed relief to

millions of small businesses so they can sustain their businesses and keep their workers employed. Visit bit.ly/op-sba for more information on the Paycheck Protection Program.

GUIDANCE EXPLAINING PAID SICK LEAVE, AND EXPANDED FAMILY AND MEDICAL LEAVE BENEFITS The U.S. Department of Labor’s Wage and Hour Division (WHD) published guidance for employees and employers about how each are able to take advantage of the protections and relief offered by the Families First Coronavirus Response Act (FFCRA) that went into effect on April 1, 2020.

The guidance includes questions and answers (dol.gov/agencies/whd/pandemic/ffcra-questions) addressing critical issues, such as the definition of a “health care provider,” and the scope of the small business exemption for purposes of exclusion from the provisions of the Emergency Paid Sick Leave Act and Emergency Family and Medical Leave Expansion Act, as well as whether public sector employees may take paid family and medical leave.

CORONAVIRUS-RELATED PAID LEAVE FOR WORKERS, AND TAX CREDITS FOR SMALL AND MIDSIZE BUSINESSES The U.S. Treasury Department, IRS and the U.S. Department of Labor announced that small and midsize employers can take advantage of two new refundable payroll tax credits (bit.ly/op-irs) designed to immediately and fully reimburse them dollar for dollar for the cost of providing coronavirusrelated leave to their employees. This relief to employees, and small and midsize businesses is provided under the FFCRA signed by President Trump on March 18, 2020.

ABL ANNUAL MEETING RESCHEDULED ABL rescheduled its annual meeting for March 21-22, 2021, at the Hilton New Orleans/St. Charles Avenue in New Orleans, Louisiana. The meeting program will examine the key issues of the day facing independent beverage retailers. ABL postponed the annual meeting, which was set to take place March 29-30, 2020, due to the COVID-19 crisis. TLW ABL is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The association represents the TLW and its many members, as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States. www.tlw.org

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ACCOUNTING ON TAP I RECEIVED THE PAYCHECK PROTECTION PROGRAM LOAN — NOW WHAT?

BY DAN BERGS, CPA

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any businesses applied for the Paycheck Protection Program since it became available in early April as a result of the Coronavirus Aid, Relief and Economic Security (CARES) Act. The Small Business Administration (SBA) is administering the loans in response to the economic hardships facing businesses as they fight revenue loss from COVID-19.

The purpose of the Paycheck Protection Program loan is for businesses to keep employees on payroll and for employers to have payroll costs forgiven. (This program continues to undergo rapid changes, so some parts of this article may no longer apply by the date of publication.) While there is a lot more detail behind the scenes, the following is a summary of the loans.

Q: HOW CAN THESE LOAN FUNDS BE FORGIVEN? You have eight weeks from the time the loan funds are received to use them for payroll costs, utilities, rent and mortgage interest on loans. Only up to 25% can be used for rent, utilities and mortgage interest, while the remaining can be used for payroll costs, including wages, health insurance benefits paid by the employer, retirement benefits paid by the employer, and state and local taxes assessed on compensation (state unemployment insurance in Wisconsin). Employer payroll taxes do not qualify.

Q: WHAT SHOULD OUR BUSINESS DO AFTER RECEIVING LOAN FUNDS? If you laid off employees, you should hire them back after receiving your Paycheck Protection Program loan. Pay your employees their normal rate of pay and benefits, then you can use up to 25% of the funds for non-payroll costs. You have eight weeks after receiving the loan funds, so use them wisely.

For example, discuss with your landlord if he or she is OK with you paying two months’ rent after receiving the loan funds.

Q: IS THERE ANYTHING WE SHOULD BE DOING FROM AN ACCOUNTING PERSPECTIVE TO KEEP TRACK OF THE MONEY WE SPEND? I recommend moving loan funds to a savings or money market account after receipt. Then to take care of qualifying costs (such as payroll, health insurance, retirement plan matches, rent, utilities and/or mortgage interest), transfer the money to a checking account to pay these expenses. It is important to have a quality tracking process to make sure the maximum amount of loan funds are forgiven.

Q: WHAT IF WE DON’T USE ALL OF THE FUNDS WE RECEIVE? If you don’t use the funds that you receive for qualifying costs, then you owe the loan money back.

Q: WHEN IS THE LOAN MONEY DUE BACK? The loan funds are due back within two years. There are no prepayment penalties.

Q: WHAT IS THE INTEREST RATE? The interest rate is currently 1% (subject to change).

Q: DOES THIS LOAN HAVE PERSONAL GUARANTEES OR COLLATERAL REQUIREMENTS? No, there are no personal guarantees and no collateral is required.

Make sure you discuss this with your banker and professional advisors as there is new guidance being issued frequently on this loan program. There are several other options available for small business owners as well. Consult your advisor on additional options to assist your business during these challenging times. TLW Dan Bergs, CPA, is a supervisor in the tax and business services department with Wegner CPAs LLP. Wegner CPAs LLP has offices in Madison, Baraboo, Waukesha and Janesville. This article is not intended to give complete tax advice, but a general review of subject matter. For more information, please contact Bergs at (608) 442-1986 or dan.bergs@wegnercpas.com.

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CORPORATE SPOTLIGHT GOLD SPONSORS

ANHEUSER-BUSCH Anheuser-Busch

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To bring hope and inspiration to the people of America who may nheuser-Busch has a longstanding tradition of providing SILVER SPONSORS be feeling isolated and scared during this difficult time, Budweiser support to its neighbors and communities in their times of created an emotional 60-second video called “One Team” need. While COVID-19 is changing how we all live our lives, it (bit.ly/op-budweiser) that champions the best of the American isn’t changing the priorities and commitments of the company as spirit. The spot is a tribute honoring the everyday people of an employer, a business partner and a corporate citizen.

America who are rising above the call of duty to help in the wake Alongside its sports partners, Anheuser-Busch donated $5 million of the COVID-19 health crisis, from doctors and nurses workto the American Red Cross to assist it in hosting blood drives to ing tirelessly around the clock to grocery store clerks working in collect a much-needed blood supply for patients in the weeks and today’s new normal. months to come. In addition, the company is working with sports BRONZE SPONSORS While Anheuser-Busch can’t solve this crisis on its own, the compartners to identify available arenas and stadiums across the country that can be used as temporary Red Cross blood drive centers. pany is proud to do what it can to serve and support communities Anheuser-Busch assisted in hosting four blood drives to date with in need and the heroes on the frontlines, using its capabilities, relationships and reach to do its part. TLW another 15 (and counting) already scheduled for the near future.

Furthermore, the company is continuing to leverage its capabilities, relationships and reach to provide assistance to those in need by producing and distributing hand sanitizer to accommoANHEUSER-BUSCH ALSO date the growing need across the U.S. The hand sanitizer will be SUPPORTS LOCAL WISCONSIN distributed through its wholesaler network to the American Red • S&S Distributing donated more than $10,000 to the Tavern Cross to support critical relief efforts, such as blood drives and League’s C.H.E.E.R.S. fund. emergency shelters, and to communities in need, with the help •P ehler Distributing contributed more than $500 to the TLW’s and direction of government authorities. The initial batch of over C.H.E.E.R.S. program, and worked with local restaurants to 175,000 bottles of hand sanitizer was already shipped out and promote takeout and delivery. If consumers order takeout from there is more to come. accounts,&they can enter themselves into a local sweepWisconsinlocal Amusement stakes.

Social Music Operators, Inc. media and radio are being used to promote and Anheuser-Busch is also providing five truckloads — more than drive increased business to local restaurants and bars.

Make sure thank these groups for their andCOVIDencourage others on the list to participate. in joining 250,000 cansand — of emergency drinking watersupport, to support • not Flanigan Distributing set Any up abusiness virtualinterested tip jar with localshould ca the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

19 relief efforts in Los Angeles and New York. At the request nonprofit Door County Food, donating the first $500 and of the city of Los Angeles Emergency Management Department, promoting it on its social media channels. The company nearly 200,000 cans of clean, safe drinking water will be provided also lent out its refrigerated trucks for local nonprofits to www.tlw.org January/February to the city’s Emergency Operations Center to support emergency use, making it possible to keep needed2012 perishable foods On Premise shelters in the region. An additional 50,000 cans will be provided cold and safe. to New York City to support vulnerable communities in the city • Wisconsin Distributors Inc. has taken a number of differat the direction of local authorities. ent actions including promoting takeout on all of its social media channels, directing consumers to a landing page with As well as the $1.2 million in collective donations made through all retailers’ takeout and to-go capabilities. The company regional efforts, Anheuser-Busch made a $1 million donation has also donated non-alcoholic product to first responders to the U.S. Bartenders Guild Bartender Emergency Assistance including local fire and police departments.

Program for its COVID-19 Relief and Response Program. The • Dean Distributing continues to promote takeout on all of company is also encouraging the federal government to proits social media channels. The company set up a weekly vide relief for on-premise businesses by improving the Paycheck sweepstakes giving consumers a chance to win a gift card to a Protection Program, and is committed to working with industry highlighted restaurant as well as free beer. partners, such as the National Restaurant Association, to provide long-term certainty and recovery to the industry. www.tlw.org

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LEAGUE PROFILE PRICE COUNTY TAVERN LEAGUE

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hile they may be spread out, Price County Tavern League members come together in big ways. And one big way they come together is in their numbers.

“At this point, we have 56 members, which by percentage is probably the highest in the state,” explains Mike Reed, president of the Price County Tavern League. “We have 60 or 62 bars total, so we only have a handful who are not members — but we’re working on them.” Reed and his board maintain this high level of membership by working hard to retain current members.

“I make it a point to get out and talk to each member personally,” he says. Reed also visits and tries to recruit those bars that are not members “until they tell me not to come back.

I’ll keep trying until they [join] and, most of the time, they come around.”

The Price County Tavern League is working to recruit affiliated businesses, such as grocery and convenience stores, as well.

“We are trying to move in that direction to strengthen our membership,” says Reed, who has been president of the local league for five years and a member for 15.

Price County is the sixth largest county by land area in Wisconsin, so the league helps keep members engaged by moving the meeting around the county. It also holds a small 50/50 raffle at the end of each meeting to raise money for its annual Christmas party. Moreover, Reed makes it clear to members that if they can’t make the meeting, but have an issue or question, they should let him know.

“Most are trying to run their business and it’s not easy to take off, so I tell them that if they have an issue, good or bad, I will bring it up at the meeting and get back to them,” says Reed. “It’s important that they know it’s their league, but I need their input.”

frequently for a variety of events and fundraisers. For instance, four years ago, the league started a two-week-long winter tour without an entry fee. Participants visit participating members, make a purchase and get their card stamped. There is also a summer tour, which includes a larger discount book, for which participants pay.

Now in its 30th year, the league additionally hosts the Big Ticket drawing, selling a set number of tickets for $50 each.

Ticket holders then attend a party where they can win cash prizes. This event, tentatively scheduled for June 8, is on hold as of press time. The Price County Tavern League also has an annual golf outing and sportsmen’s banquet in the fall.

Reed explains that, while a portion of the proceeds from these events goes to support the league, the majority supports different events and organizations in the community. For instance, the league is the lead sponsor of the Price County Rodeo that is coming in August.

Furthermore, the group helped buy body cameras for the local police force, supported a K-9, gave to the local emergency medical service and fire departments, provided money to teachers and much more. The league also sponsors two scholarships each year for a senior graduating from each of the county’s high schools. Local members are strong fundraisers, and help support the county and local communities.

“We are big on charitable giving up here,” says Reed. He appreciates that the TLW gives its members a voice in Madison, provides valuable information and is “watching our backs.” But most importantly, he appreciates the camaraderie the Tavern League provides.

“You have friends out there when you need them,” he says.

“It’s a huge family that sticks together. We don’t always agree, but we stick together.” TLW

While the membership may be spread out, they come together

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BUSINESS SPOTLIGHT HARBOR VIEW PUB & EATERY

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uane Grube is no stranger to the tavern industry. “I’ve been in the bar business for 51 years. And the Tavern League all those years, too!” he says.

Grube and his wife, Bonny, own Harbor View, a pub and eatery in Phillips that overlooks Long Lake, which is part of the Phillips Chain of Lakes. The couple bought Harbor View in 1996, but it wasn’t Duane’s first foray into the tavern business: “We bought it because I needed to start over with something else,” says Grube.

He purchased his first bar, The Park, located between Abbotsford and Colby in Clark County, on his 21st birthday.

His family also previously owned Duke’s Bowl in Abbotsford.

“After I sold out of Duke’s, I was looking for something,” says Grube. “I knew about this place in Phillips, drove by and saw a for-sale sign. I looked it over and bought it. It needed some renovations and we built a deck. It’s been a great ride.”

The deck not only overlooks a small marina, but also supports outdoor entertainment. There are even volleyball courts for a summer league.

When asked what sets Harbor View apart, Grube says it’s the great customers, but also all the fun they have. “It’s very entertaining here … it’s a fun place and I like to keep it that way!”

The Grubes have a hand in the fun with the events they sponsor and host. For instance, they do an annual treasure hunt on the Phillips Chain of Lakes. Held on the Saturday of each Labor Day weekend, Duane and Bonny hide eight to 10 items around the lakes and provide clues to help people find them.

The event ends with a party where participants can win “prizes.”

“The entry fee is a sense of humor and what you can win is a bunch of worthless, no-good prizes: Spam, a dog toy, a fly swatter. It’s all about the fun,” he laughs.

The Grubes also put on a Golf on Ice event benefiting the local hospice organization, which the couple strongly supports. And if you’re caught cheating at the Golf on Ice event, suggests Grube, “You’ll be thrown in at the Polar Bear Jump.”

Held on New Year’s Day, the Polar Bear Jump supports different organizations and initiatives in the area. For the past two years, the money raised went toward building a new splash pad in Elk Lake.

The tavern also hosts a Fly-In Float-In Air Show and the Phillips Area Charity Musky Tournament. “We do events to help raise money for charities, but to be clear, there are many other members in the league that are involved as well. We are very charitable up here,” Grube concludes.

As a longtime member of the Tavern League, Grube appreciates what both the state association and the Price County Tavern League do for their members.

“Without a doubt, they are the best organizations to handle our line of business. They are our mouthpiece and our strength is in ours number,” says Grube. “I would not be a member for 51 years if I didn’t feel that deep down in my heart.” TLW HARBOR VIEW PUB & EATERY

1094 N. Lake Avenue, Phillips, WI 54555 (715) 339-2626 | harborviewonline.com

“You can come on a pontoon, float plane, raft, canoe … I don’t care. People dress up and make a day of it,” says Grube.

The couple has been hosting the event for 10 to 15 years. www.tlw.org

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CHARITY SPOTLIGHT PRICE COUNTY RODEO

omething special is returning to Price County, thanks in large part to the Price County Tavern League.

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from Dan Virnig of Birch Island Resort, whom Baratka has previously approached to sponsor her own riding.

The Price County Rodeo, proudly presented by the Price County Tavern League, is returning to the Price County Fair in Phillips in 2020 after being discontinued in 2008. It is scheduled for Saturday, Aug. 22.

“He said the Tavern League would be an organization to hit up as a sponsor,” says Baratka. From there, she connected with president Mike Reed to learn what she had to do.

“We’ve been looking for different avenues for bringing the rodeo back,” says Michelle Drobnik, vice chair of the Price County Fair Association. “It was something that people looked forward to. They wanted to see the rodeo again … it’s always been present in everyone’s mind.”

To get the barrel rolling, Drobnik connected with Alexis Baratka, a championship barrel racer from Phillips and a member of the Women’s Professional Rodeo Association. The two worked together to secure Marty Barnes, one of the world’s most elite rodeo contractors, to bring a Professional Rodeo Cowboys Association (PRCA) event to Price County in August.

“As a PRCA affiliate, this is the highest caliber you can get with barrel racing and roping,” says Baratka. “Marty Barnes is one of the most well-known, most elite rodeo contractors there is.”

Adds Drobnik: “To have him come to little Price County is amazing!” The rodeo is going to feature seven events: bull riding, saddle bronc riding, bareback bronc riding, team roping, barrel racing, steer wrestling and tie-down roping.

To support an event of this level, Drobnik and Baratka had to work to secure sponsorships. That includes the Price County Tavern League. “Never in my wildest [dreams] did I think the Tavern League would be the one to step up so huge, that it would even be something they would consider doing,” says Drobnik. “We are so amazed.”

The idea to approach the Price County Tavern League came

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“I presented to the [Price County Tavern League] in February and, when I got the call back from Dan that the league wanted to be the champion rodeo sponsor, it was just so awesome.

What an amazing group of friends and business owners to want to support something like this.

“They can already see how the community is going to benefit,” Baratka gushes. Other businesses and organizations stepped up to support the Price County Rodeo as well, and fundraisers are planned.

Tickets are currently available, but Drobnik anticipates the show is going to sell out. “I’m anticipating that it will be the ‘most thrilling ride’ at the Price County Fair,” says Drobnik, quoting the winning slogan for the rodeo. “You never know what’s going to happen … one rodeo to the next can be a whole different ball game.”

Baratka hasn’t decided if she is going to compete in the barrelracing competition in the Price County Rodeo as she’s also helping to produce it, but she guarantees it’s going to be a great event.

“We are giving the community a five-star class act. You can’t get any better than what is coming to Price County Fair in August.

It’s an event that all ages can enjoy and the whole community can benefit from.”

For more information about the Price County Fair, please visit pricecountyfair.com or connect with Price County Rodeo on Facebook at facebook.com/pricecountyfair. TLW www.tlw.org

MEET THE EXECUTIVE OFFICER RUSS FISHER In this column, we typically introduce an executive officer who represents the league that is highlighted in the issue. However, for the May/June issue, we’re introducing Russ Fisher, the TLW’s eighth district director.

Many of you know Russ, but this is an opportunity for him to introduce himself.

Q. TELL US ABOUT YOUR BACKGROUND. I married my wife, Billi, in 1994. We have one son, Jacob; one daughter, Jamie; and three beautiful grandchildren, 13-year-old Cameron, 11-year-old Hailey and 10-month-old Jameson.

We purchased Fisher’s Resort Bar & Grill in Rhinelander on April 1, 2001. The business has a six-unit motel and two cabins that are available for rent year-round. The bar sits within 30 feet of beautiful Lake George. We have a full sandwich menu with nightly specials, including Friday night fish fry, Wednesday wings and Sunday broasted chicken. In the summer months, we have a beautiful patio for outside dining and a breathtaking view of Lake George.

Q. WHAT INTERESTED YOU IN BECOMING A TAVERN LEAGUE MEMBER? I became interested in becoming a Tavern League member when I lived in the Wausau area. My parents owned a bar in Mosinee, and my dad, Rod, was a local league president and fifth district director. I quickly learned there were a lot of issues that had a direct effect on our business, and the TLW was the only organization that fought for the concerns and welfare of our business.

Q. HOW LONG HAVE YOU BEEN A TAVERN LEAGUE MEMBER AND WHAT OFFICES HAVE YOU HELD? I have been a TLW member for 20 years and I am currently the eighth district director. I have held the office of president and vice president of Oneida County.

Q. IN YOUR OPINION, WHAT ARE THE MOST IMPORTANT ISSUES FACING TAVERN LEAGUE MEMBERS TODAY? One of the biggest issues right now is unlicensed venues, also known as wedding barns. They have an advantage over us as they don’t have to follow any Chapter 125 rules or be licensed.

Another issue is craft breweries trying to dismantle the three-tier system by being open to the public to sell their products in their breweries. The wineries want to sell beer also. More recently,

www.tlw.org

“More recently, the biggest issue is the COVID-19 virus, and the state-mandated closing of bars and restaurants, while only allowing to-go food orders or curbside pickup. Many of our members do not serve food and were forced to close without any revenue at all.” the biggest issue is the COVID-19 virus, and the state-mandated closing of bars and restaurants, while only allowing to-go food orders or curbside pickup. Many of our members do not serve food and were forced to close without any revenue at all.

Q. YOU REPRESENT DISTRICT 8. ARE THERE SPECIFIC ISSUES UNIQUE TO THE AREA? We are in the part of the state that is a tourist destination and our business is definitely driven by tourism, so we’re always concerned with the start and end of the school year. This also influences how we hire our seasonal employees.

Q. WHAT DO YOU ENJOY MOST ABOUT BEING IN A LEADERSHIP POSITION WITH THE TLW? The things I enjoy most about being a director is going to the other counties in my district and meeting new people. I like to listen to their concerns for their businesses, answer questions they may have, help them set up SafeRide programs, help them kickstart their leagues and pass on information that I receive from the state office.

Q. HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY? I am currently starting my second term as a county board supervisor for Oneida County. My committees include: public safety, county facilities and tourism. I am also a member of the Lake George Association. Moreover, I sit on the board of directors for the Pelican Promotions Committee, which is an organization that promotes Rhinelander area resorts as well as distributes money collected from area resort room taxes.

I am a member of the Hodag Sno-Trails snowmobile club, too. My wife and I have hosted a major ice golf benefit for the last 16 years to raise funds for the club. TLW

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FEATURED AFFILIATES BOWLING CENTERS ASSOCIATION OF WISCONSIN FLANIGAN DISTRIBUTING INC. Special events and celebrations may be cancelled for now, but Brian Flanigan is turning that into a good-will gesture by using freed-up Flanigan Distributing refrigeration units to provide the nonprofit Door County Meals Cooperative additional storage for meal drop locations.

According to Flanigan, “Nobody’s sure what the future may bring, but we can control what we can and help how we can help.”

Flanigan says he is really proud of Flanigan Distributing’s business portfolio, but today, he is even prouder of how Door County communities are stepping up to help their neighbors and friends during this uncertain time of COVID-19.

For instance, you can find an online Door County Tip Jar at doorcountyfood.com/virtualtipjar, which was established to financially care for Door and Kewaunee county servers. “We’re pretty concerned about them, and being a seasonal area, we want to keep those people around and motivated to be here, so when things start happening, we have servers,” Flanigan explains.

Door County is getting hit hard and is going to continue to struggle with the extended quarantine, Flanigan says. The on-premise is going to do its best to survive and, with some new summer offerings, he’s optimistic business owners can be creative in making sales however they can.

He says craft brews continue to be popular and he offers many — from local Door County Brewing to One Barrel Brewing, Potosi Brewing Company, Fox River Brewing Company and its newest partner, Third Space Brewing from Milwaukee.

Yvonne Bennett is the executive director for the Bowling Centers Association of Wisconsin (BCAW), which she says has been a TLW affiliate member for about three years. This nonprofit organization supports bowling centers and other businesses that have 10-pin bowling.

Bennett says the BCAW has a common link with TLW membership; many of its taverns, restaurants and even pizzerias offer 10-pin lanes. She says just under 300 businesses offer 10-pin lanes in Wisconsin and more than 200 are members of the BCAW. She explains that the average bowling center in Wisconsin is 12 lanes, but many smaller businesses may have just two lanes. Because of that, the fee to join the BCAW is prorated based on the number of bowling lanes an establishment has, which allows smaller facilities the ability to afford a variety of trade opportunities.

Bennett points out that a BCAW membership is a great option for TLW members with 10-pin bowling, especially because it pays for itself in the many benefits available to members. Due to its affiliation with the Bowling Proprietors’ Association of America (BPAA), according to Bennett, BCAW members have access to amazing discounts and rates on various services with its SmartBuy program and vendor participants, such as PepsiCo, Sysco and First Data, among many others.

Education is another appealing benefit of the BCAW program.

Bennett explains that, thanks to a national affiliation with BPAA, members have a wealth of online programs to use. “We pay for the BPAA’s entire catalog of online education for our members and it’s free to them all year long,” she confirms.

“We’re really happy to have them — they are one of the fastest growing craft brewers in Wisconsin,” Flanigan says of Third Space.

“The craft companies continue to push the envelope.”

“Our core mission is to enhance our members’ profitability,” Bennett adds. “People join a trade association to help make money and we know that. We want to make that happen and make resources possible for centers that wouldn’t otherwise have them.”

It is difficult as some craft breweries have reduced production temporarily, but Flanigan says the shelves in stores are starting to fill up more than they were when this first began, which is a good sign for everybody.

One of those resources is youth programming, which reaches nearly 3,000 families each year through events and leagues at BCAW member facilities.

“Conversations are taking place, as all TLW members know and are a part of, so we’ll start to see more new items being rolled out,” he adds. He says items like Bud Light Lemonade and hard seltzers are going to be hot sellers this summer, too.

Bennett believes that TLW members with bowling lanes and businesses have a great opportunity to learn, network and benefit from membership in both organizations. In fact, she spends a lot of time talking with BCAW members about the TLW if they aren’t already involved.

The truth is that these conditions are a big hit to distributors and taverns, according to Flanigan, but as a TLW family, we all stand together, working collaboratively to make sure the summer spirit continues, even if it looks different in 2020.

She says the BCAW is excited to be a part of the TLW as an affiliate member, enjoying the biannual trade shows and conventions, as well as the opportunity to meet people from all over the state and learn how they run their individual businesses.

FLANIGAN DISTRIBUTING INC.

5600 Gordon Rd., Sturgeon Bay, WI 54235 (920) 743-2036

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BOWLING CENTERS ASSOCIATION OF WISCONSIN

21140 W. Capitol Dr., Pewaukee, WI 53072 (262) 783-4292 | bowlwi.com

www.tlw.org

GIMBEL, REILLY, GUERIN & BROWN LLP Joshua Gimbel, partner at Gimbel, Reilly, Guerin & Brown LLP (GRGB), says this TLW affiliate member is a full-service law firm, located in the heart of Milwaukee, with 18 lawyers and 40 employees (including eight paralegals). GRGB primarily serves the southeastern Wisconsin area, but occasionally has a presence up into Brown and Sheboygan counties.

Gimbel’s father began the firm in 1968 after a successful career as a federal prosecutor, then added its other namesakes to the roster: former federal prosecutors Richard E. Reilly and Thomas E. Brown, and former Department of Justice Special Agent D. Michael Guerin.

Since those first days, GRGB has grown, and is now recognized as a top trial and litigation firm in the state. The company is known for representing both individuals and businesses in cases ranging from criminal offenses to civil litigations, personal injury suits, real estate disputes and more. In the TLW sector, according to Gimbel, the firm has taken on licensing and land use issues for members in court.

LOOKING FOR A FELLOW TLW MEMBER OR LOCAL SAFERIDE PROVIDER? Visit tlw.org/search or download the Tavern League of Wisconsin app from Play Store on your Android or App Store on your iPhone.

He explains that labor, employment, and even wills and trusts are important issues for TLW members, and topics they should trust to legal professionals. “Many of the taverns in this state have been in families for generations and it’s always good to protect your parents’ investment by making sure you have a succession plan in place,” Gimbel advises.

He says it’s important for local businesses to know that GRGB supports them and cares, as it is a local business, too. “We know it’s a very difficult time for the TLW and many other industries,” Gimbel says, referring to the economic fallout surrounding the spread of COVID-19. “My partner, Denis Regan, and I give general business advice all the time, and encourage people to get in line today if there’s more money coming out soon.”

The GRGB family believes in giving back, and Gimbel himself not only serves local community organizations through roles on various boards, but also as a volunteer for the Milwaukee Justice Center and Marquette Volunteer Legal Clinics, among others.

“We’re proud to be an affiliate member of the Tavern League and help [members] with their legal needs,” he concludes. “I am a customer of the local taverns in my town and am hoping we can weather this storm together.”

For more information or a list of firm attorneys, visit GRBG online.

Attorneys are contributing to a series of blog posts about issues that may arise during the COVID-19 pandemic, with topics including, but not limited to leases, contracts and insurance claims.

GIMBEL, REILLY, GUERIN & BROWN LLP

330 E. Kilbourn Ave., Unit 1170, Milwaukee, WI 53202 (414) 271-1440 | grgblaw.com www.tlw.org

262.336.9624 wimilkcaps.com MAY/JUNE 2020

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NEW MEMBERS TLW MEMBERS FROM MARCH 5 TO MAY 1, 2020 STATE ONLY Lake Pub & Grill Aritha Erwin Tomahawk, WI

DISTRICT 1 Kenosha City

Waukesha

Manitowoc County

Marathon County

Donnie Boy’s Tap Don Crouse III Waukesha, WI

Pizza Garden Steve Diederichs Manitowoc, WI

Campus Pub Kevin Steinke Wausau, WI

O’Donoghue’s Irish Pub James O’Donoghue Elm Grove, WI

Oshkosh/Winnebago County

Charlie’s Bar Karen Buchberger Marathon, WI

Caramel Crisp Corner Chanda Anderson Oshkosh, WI

Wine Knot Bar & Bistro Brian Haberski Kenosha, WI

Paganica Golf Course Matthew Lietzau Oconomowoc, WI

Kenosha County

Tail Spin Jennifer Halverson Muskego, WI

NZ’s Bar & Grill Jason Neels Sheboygan, WI

DISTRICT 6

DISTRICT 3

Route 67 Saloon Curt Semph Elkhart Lake, WI

Phat Headz II Beth Carpiaux Green Bay, WI

Washington County

Florence County

Big Sky Country Bar & Grill Eric Schroeder Germantown, WI

Roadhouse 139 John and Dawn Lord Long Lake, WI

Das Barrel Room Mark Brooks Germantown, WI

Dawn & Bob’s Firelane Bar Dawn Jesko Athelstane, WI

Keg & Kettle Alvin Christianson Lone Rock, WI

Fat Charlie’s Gillian Clark Richfield, WI

Hoover’s Prime Tyme Perry Zeutzius Wausaukee, WI

Sauk County

Mike’s Bar & Grill David Kober Campbellsport, WI

Uncle Mike’s Corner Pub Michael Schulte Crivitz, WI

The Pour House David Morey Hartford, WI

Oconto County

The Annex Connie Georges Genoa City, WI

Racine City R & V Nightclub Veronica Campos Racine, WI The Void Samantha Lopez Racine, WI

Walworth County Al Smith’s Saloon Kitty Stichmann East Troy, WI Watershed Saloon Heather Gernhofer Delavan, WI

DISTRICT 2 Columbia County Head Inn Sports Bar & Grill Heather Tompkins Poynette, WI

Madison/Dane County The City Bar on State Adam Greenberg Madison, WI Creekview Par Three Nicole Lenox Edgerton, WI

Grant/Iowa County Popolo Pizzeria Sean Henninger Mineral Point, WI

La Crosse City/County Tom Sawyer’s Bar & Grill Dan Nelson La Crosse, WI

Richland County

Tumbled Rock Brewery & Kitchen Michelle Koehler Baraboo, WI

DISTRICT 4 Calumet County Ditter’s 40 West Kayla Ditter Chilton, WI

Fond du Lac City/ County 18 Hands Ale Haus Samuel Meyer Fond du Lac, WI

Sheboygan County

Tally Ho Holy Hill Rebecca Meinhardt Hartford, WI

DISTRICT 5 Adams County

Hutch’s Bar Steve Hutchison Wausau, WI

Brown County

Marinette County

The Dockside Raoul Zerbe Oconto, WI

Outagamie County Diggers Bar & Grill Amy Vermiglio Hortonville, WI

Nut House Bar & Grill Patricia Elliott Friendship, WI

The Hardtails Saloon Jodi Jurkovac Hortonville, WI

Green Lake Area

The Hawk’s Nest Mike Verkuylen Little Chute, WI

Ha Long Bay Restaurant Christopher Tran Madison, WI

Donny Du’s Don Duchateau Fond du Lac, WI

Buckeez Den Brad Jesko Dalton, WI

Red & White Wine Bar Michael Heller Waunakee, WI

Kleinke’s Scorecard Jeff Kleinke Fond du Lac, WI

Langlade County

The Hide-A-Way Sheli Paez Appleton, WI

J’s Landing Jeremy Walters White Lake, WI

Xtra Innings Nathan Maves Neenah, WI

Tavern on the Avenue Jeffrey Korneli and Jeffrey Berenz Fond du Lac, WI

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Weber’s Post Lake Inn Cory Weber Elcho, WI www.tlw.org

NEW MEMBERS DISTRICT 7

Polk County

Greater Northwoods

DISTRICT 9

Barron County

Cascade Bar and Grill Tyler Erickson Osceola, WI

Sunken Horse Saloon Brian Weinkauf Mercer, WI

Milwaukee

Miki Jo’s Mix Up Miki Johnson Amery, WI

Oneida County

Charmbiance Michelle Donahoe Hales Corners, WI

Pine Harbor Bar & Grill Nancy Lorbetske and Steve Lurvey Rhinelander, WI

Iron Mike’s Bill Rushman Franklin, WI

Escape on Second Ave Terann Anderson Clayton, WI Jen’s Choppin’ Block Restaurant & Bar Jennifer and Jesse Huff Dallas, WI Lakeshore Resort Lynda Root Chetek, WI

Dunn County Roadhouse 25 Deanne Zezulka Menomonie, WI

Jackson County Kal’s Corner LLC William Prindle Alma Center, WI Maynards on Main Street Steve Roseth Taylor, WI

St. Croix County Hilltop Bar & Grill Jessica Hauser Woodville, WI

Sawyer County Chippewa Pines Resort Melanie Mikesh Couderay, WI

Huey’s Bar Allison Bahr New Richmond, WI JJ’s Outpost Bar & Grill Jeremy Penman New Richmond, WI

Trempealeau/Buffalo County Eagles Bar Jeffrey Woychik Independence, WI

The Rustic Lodge Diane Boyer Winter, WI

Superior/Douglas County The Tipsy Beaver Bar Alexandra Lafleur Superior, WI

Taylor County

Hofer Properties LLC Jeff Hofer Cochrane, WI

Bogey’s Bar Deb Peissig Medford, WI

Century Saloon Baillee Huber Ellsworth, WI

DISTRICT 8

Washburn County

Burnett County

The Kitchen Table Grill & Bar Aaron Wolf Prescott, WI

Lily Lake Tavern Dewey and Trudy Hartley Webster, WI

Hank’s Up North Richard Saletri Spooner, WI

Pierce County

HarborTouch • Clover • POYNT • & More We Let You Stay with YOUR Bank Pay 0% on Credit Card Processing Costs As LOW as only $29 per Month

www.tlw.org

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AFFILIATE MEMBERS TLW AFFILIATE MEMBERS FROM MARCH 3 TO APRIL 30, 2020 21st Century Financial Services 3 Sheeps Brewing Company A-1 Amusement Ackley Novelty Adams County Chamber of Commerce & Tourism Allied Games American Entertainment Services American Income Life Insurance Company American Society of Composers, Authors and Publishers (ASCAP) Amusement Devices Inc. B&K Bar Supplies B-M Music & Games Badger Mats Badger Mutual Insurance Company Badger State Media Baird Financial Advisors/Farley Forster Herbenson Group Baraboo Sysco Food Services BarRags Drinkwear Batzner Pest Control Bay Towel Linen and Uniform Rental Bayland Insurance Benedict Refrigeration Service Best Bargains Inc. Bevinco Big Game Sports Cards/ Sterling Graphics Bill’s Distributing Blue Honey Bio-Fuels Bob Schuchardt Insurance Agency Bowling Centers Association of Wisconsin Brakebush Brothers Brat Stop Products Breakthru Beverage Wisconsin Brew Pub Lotzza Motzza Pizza Broadcast Music Inc. (BMI) Bromak Sales Inc. BruVue Bullseye Games C.D. Zero Pay Capital Brewery Captain Ken’s Foods Chambers Travel Clock’d Community Business Development Cornerstone Processing Solutions Corporate Casuals LLC

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Country Thunder D&D Amusement Games Davis & Kuelthau Delafield Brewhaus Delicious Foods of Wisconsin Demon Spirits DeVere Company Inc. Drink Wisconsinbly Edge One El Cortez Hotel & Casino Electronic Performance Systems EmberGlo Emil’s Pizza e-tailer Inc./RocketDSD EZ Dock/Pike Dock and Marine Fabiano Brothers Inc. Face Card Promotions/Ad-Tabs Fein Brothers First Choice Merchant Services Flanigan Distributing Flashbanc Flashpoint Designs Flipside Coin Machines Focus on Energy Foremost Business Systems Inc. Forest Floor Foods Frank Beer Distributors Free Jackpot Bingo/ American Amusement Ent. Game Management Corporation General Beer Northeast Inc. Gilbert Brown Foundation Gimbel, Reilly, Guerin & Brown Glavinsured Agency Inc. Grand Geneva Resort & Spa Great Lakes Beverage Great Northern Amusements Gunderson Uniform and Linen Rental HealthMarkets Insurance Agency Heartland Business Systems Hiawatha Chef Supply Holiday Wholesale Inc. The House of Insurance Howe’s Aim to Please Vending HSC Business Brokers Illinois Casualty Company Indeflex Indianhead Foodservice Distributor Inkworks The Insurance Center The Insurance Group Jahnke Coin Machine

Johnson Brothers Just in Time Refrigeration LLC Kaufhold’s Kurds Kessenich’s Ltd. KLB Insurance/Illinois Casualty La Crosse Distilling Company Lamers Bus Lines LC Branding Lebby’s Frozen Pizza Lee Beverage of Wisconsin LLC Luige’s Frozen Pizza Inc. M & R Amusements & Vending LLC Madcity Cocktails Magnuson Inc. Maple Avenue Marketing & Apparel Mass Appeal Inc. MBE CPAs McCain Foods Metropolitan Food Service Equipment Midstate Amusement Games Midwest Amusements Midwest Coin Concepts Milwaukee Brewers Mitchell Novelty Company Modern Cash Register Systems Modern Specialty Company Motion Technology Inc. Murphy Desmond S.C. National Chemicals Inc. National Metalwares Furniture Nei-Turner Media Group New Glarus Brewing Company NHS Food Service Noble Insurance Service Northern Lakes Amusement Northern Oasis Spirits Northwest Coin Machine Northwoods Cab Pabst Brewing Company Paradise Printing Company Park Ridge Distributing Inc. Pearl Street Brewery Pecatonica Beer Company Pehler Brothers Distributing PepsiCo Inc. Pop’s Kettle Corn Precision Pours Inc. PretzelHaus Bakery/FUNacho Quaker Bakery Brands Quantum Merchant Services/ YETE Tech.

Racine Amusement Inc. Red’s Novelty Ltd. Reinhart Foodservice LLC Restaurant Technologies

Retail Control Solutions Rhinelander Brewing Company/Minhas Riverland Expressions Riverside Foods RJT Limo RM Advertising Rum Runner Tropicana Rush Creek Distilling S&S Distributing Inc. Sams Amusement Sanimax Saratoga Liquor Company Inc. Schmidt Novelty Scott’s Vending Inc. Sketchworks Architecture Society/Ansay & Associates Sports Impressions SpotOn Stansfield Vending Inc. Star Business Machines Stevens Point Brewery Superior Beverages LLC Superior Business Systems Superior Vending Taylor Enterprises of Wisconsin Inc. Tesch Chemical Think Ink & Design Tiger Amusement Toast Inc. Tom Sawyer Amusements Tri-Mart/Midwest Food & Tobacco Group Tricky Dick Specialties 2 Triple R Industries Universal Presentation Concepts Upload Motion Advertising Van Bookkeeping LLC Vemos Vern’s Cheese Inc. Viking Log Furniture Vincent, Urban, Walker & Associates VITO Fryfilter Inc. Wausau Coin Machines Inc. Wisconsin Hospitality Insured Wine Institute Wisconsin Motorcycle Roads Travel Guide Wisconsin Restaurant Association Wisconsin Souvenir Milkcaps Wollersheim Winery & Distillery Xtreme Bar Bingo www.tlw.org

ANNUAL LEGISLATIVE DAY TLW MEMBERS VISIT MADISON FOR LEGISLATIVE DAY Legislative Day, which was held on March 10, is one of the most important days on the TLW calendar. This year was a great success.

Members were able to spend time with their state legislators in their offices and, the next day, the Senate committee voted in favor of a SafeRide increase. Thank you to our members and sponsors who attended! TLW Photos by Holly Leitner

www.tlw.org

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ADVERTISER INDEX Anheuser-Busch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 anheuser-busch.com Ansay & Associates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 ansay.com B&K Bar Supplies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 bandkbarsupplies.com Cornerstone Processing Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 cornerstoneps.net

Wisconsin Souvenir Milkcap

PULLTAB PROMOTIONS

Great ProďŹ ts Employee Incentive Program Used Pulltab Machines Available More Info: 262-336-9624 daytonyoung@wimilkcaps.com www.wimilkcaps.com

Edge One . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 edgeone.com MillerCoors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 millercoors.com Riverside Foods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 riversidefoods.com

Stools, Tables, Booths, Outdoor Furniture, Glasswashers and Full Line of Bar Supplies.

Society Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 societyinsurance.org

5 Year Frame Warranty Available 12 or more stools - FREE DELIVERY.

Wisconsin Amusement and Music Operators (WAMO) . . . . . . . . . . . . 2 wamo.net

7100 W. Greenfield Ave., West Allis

Wisconsin Souvenir Milkcaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29, 34 wimilkcaps.com

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414.259.9161

www.BandKBarSupplies.com

www.tlw.org

© 2020 Society Insurance

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Small detail. Big difference.

Some insurance companies say your power has to be out for at least 72 hours before they’ll reimburse you for loss of business. But we both know you start losing money the second you lose power. That’s why our coverage kicks in immediately. To hear more about how we handle the details that make the biggest difference, call 888-5-SOCIETY or find one of our agents at societyinsurance.com.

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