On Premise May/June 2019

The Official Publication of the Tavern League of Wisconsin

MAY/JUNE 2019 TLW.ORG

GENEROSITY IS THEIR TRADEMARK

TLW Members’ Fundraising Efforts Once Again Raise Millions for Those in Need

ALSO INSIDE: May Is Tavern Month We Present a Selection of TLW Member Fundraising Stories

Balancing Act

How to Achieve Better Balance Between Work and Life

Spring Conference Summary

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The Official Publication of the Tavern League of Wisconsin MAY/JUNE 2019 VOLUME 37, NO. 3

FEATURES

MAY IS TAVERN MONTH. . . 10 Community Service is the Trademark of TLW Members

BALANCING ACT. . . . . . . . 20 How to Navigate a Better Balance Between Work and Life

TLW SPRING CONFERENCE SUMMARY. . . . . . . . . . . . . . . . 24

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Spring into Action with the TLW

LEAGUE SPOTLIGHTS LEAGUE PROFILE . . . . . . . . . . . . . . . . 30 La Crosse City/County Tavern League

BUSINESS SPOTLIGHT. . . . . . . . . . . . . 31 La Crosse Moose Lodge 1920

CHARITY SPOTLIGHT. . . . . . . . . . . . . 32 La Crosse City/County Members Offer Aid to Flood Victims

MEET THE DIRECTOR. . . . . . . . . . . . . 33 Todd Giraud

20 DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . 4 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . 34 Accounting On Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Affiliate Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Local League Updates . . . . . . . . . . . . . . . . . . . . . . . . 4 1 Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

SOCIALIZE WITH US:

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PRESIDENT’S PERSPECTIVE TLW SPRINGS INTO ACTION AFTER RECENT CONFERENCE

I

would like to take this opportunity to thank those of you who took our words to heart at the recent spring conference in Appleton. We asked that you contact your local municipal officials, law enforcement personnel and state legislators about Department of Revenue Fact Sheet 3111, which provides information regarding who must hold an alcohol beverage retail license.

I am proud to say that your efforts have had an impact. We recently had a meeting with the DOR and we will continue to update you as our discussions progress. I’ve always said that the TLW’s grassroots movement is like no other! Thank you and continue to keep the pressure on.

If you were at the conference, you saw the unveiling of our new app. If you weren’t there, you’ll want to learn about the great new tool available to help customers find your establishment. In addition to featuring member locations, the new TLW app will help customers find SafeRide providers. This is one more FREE benefit you receive for being a TLW member. So please encourage your customers to go to Apple’s app store if they’re an iPhone user or the Google Play store if they have an Android device and search Tavern League of Wisconsin, then download our free app. The more app users we have means the more customers stopping at member establishments this summer as the busy travel season gets underway.

I would also encourage all of you to leverage the skills of our Social Media Director Teri Barr. Please send her pictures and videos of your local league’s summer events, including golf outings, softball tournaments, picnics or any other activity your league is planning. By sending them along with a brief description to terib@tlw.org, she’ll be able to add them to the TLW’s Facebook page and our Twitter feed. In addition, we’d like all members to send Teri a short, 30-second video showcasing their establishments. You can focus on what makes your place special, what events you have planned or what’s on the menu. Teri will be picking a different video every day to feature on Facebook and Twitter. This is just another opportunity for you to highlight your businesses at NO COST. The spring conference also brought a few changes to the makeup of the state board. I would like to thank three retiring members for their service to this association: Gene Loose, Eastern Zone vice president; Jerry Day, 3rd District director; and Tom Wenzel, 4th District director. I enjoyed working with all of you. I would like to welcome three new board members: Jim Billings, 5th District director; Vinny Engle, 4th District director; and Tim Groth, 3rd District director. I look forward to working with all of you.

Before you know it, we’ll be gathered in Green Bay for the fall convention and I’d like to encourage you to submit nominations now for the TLW Member of the Year Award. As most of you know, we award this honor at the fall convention, and it’s given to any TLW member who goes above and beyond to make a difference in the lives of others and in their communities. Send your submissions, along with testimonials outlining the nominee’s qualifications and reasons why they should receive this honor to me at the TLW office or you can email them to c.marsicano@yahoo.com. Don’t forget, the award recipient receives a free trip to the ABL Annual Meeting next spring and is recognized as a Brown-Forman Retailer of the Year. Take a good look at your fellow members; I’m sure there are plenty of worthy candidates all around you. I look forward to an avalanche of submissions!

In closing, it has been my honor and privilege to serve all of you as TLW president for the past two years. (Wow, where does the time go?!) I will be running unopposed for reelection this fall and I look forward to serving you, our members, for another two years. Thank you for your support and confidence.

Salute!

Chris Marsicano TLW President

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CORPORATE MEMBERS SUPPORT THOSE WHO SUPPORT THOSE WHO

Support Those Who Support Our Association

SUPPORT OUR ASSOCIATION SUPPORT OUR ASSOCIATION

PLATINUM PLATINUM MEMBERS SPONSORS PLATINUM SPONSORS

2012 MEMBERSHIP DIRECTORY

GOLD MEMBERS

GOLD SPONSORS GOLD SPONSORS

Anheuser-Busch Anheuser-Busch

TA V E R N L E A G U E O F W I S C O N S I N

SILVER SILVERMEMBERS SPONSORS SILVER SPONSORS

BRONZE MEMBERS BRONZE SPONSORS BRONZE SPONSORS

Wisconsin Amusement & Music Operators, Inc.

Wisconsin Amusement & Wisconsin Amusement & Inc. Music Operators, Music Operators, Make sure to thank these groups for their support, and encourage others not Inc. on the list to participate. Any business interested in joining should call TLW office (608-270-8591) the others benefitsnot of the different Remember “Support those who supportshould us.” call Makethe sure and thank these groups for more their information support, andregarding encourage on the list tocategories. participate.

Any business interested in joining

Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate.

Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org 2019us.”On Premise 5 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support thoseMAY/JUNE who support n

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Sign Up for the 21st Annual Tavern League of Wisconsin State Golf Outing Network with Your Peers, Enjoy a Day on the Links!

PRESIDENT

Chris Marsicano SENIOR VICE PRESIDENT

Cathy Vales SECRETARY

Erin Pulaski

Clifton Highlands Golf Course N6890 1230th Street Prescott, WI 54021 715-262-5141 Monday, Sept. 9, 2019

TREASURER

Tom Dahlen SOUTHERN ZONE VICE PRESIDENT

Dan Taivalkoski SOUTHERN DISTRICT VICE PRESIDENT

Jim Pickett EASTERN ZONE VICE PRESIDENT

Tim Tomchek

For complete details see

EASTERN DISTRICT VICE PRESIDENT

Terri Buman

TLW.ORG

CENTRAL ZONE VICE PRESIDENT

Paul Salzwedel CENTRAL DISTRICT VICE PRESIDENT

Lori Frommgen

Come join us for golf, prizes, food and drink. The four-person scramble format is great for golfers of all skill levels. The event is limited to 36 teams, so sign up early.

Cost: $125 per person. Includes golf, cart, beverage tickets, lunch, dinner and award; guest dinner only $20

Nancy Lorbetske PAST PRESIDENT

Terry Harvath

EDITOR

PLATINUM CLUB MEMBERS

Pete Madland, Executive Director, Tavern League of Wisconsin

GOLD CLUB MEMBERS CALUMET COUNTY TAVERN LEAGUE DODGE COUNTY TAVERN LEAGUE DOOR COUNTY TAVERN LEAGUE MANITOWOC COUNTY TAVERN LEAGUE OCONTO COUNTY TAVERN LEAGUE TLW 7TH DISTRICT

SILVER CLUB MEMBER AL REPP

ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221 n

Jen Gunning NORTHERN DISTRICT VICE PRESIDENT

SPECIAL CLUB MEMBERSHIP OSHKOSH CITY/WINNEBAGO COUNTY TAVERN LEAGUE OUTAGAMIE COUNTY TAVERN LEAGUE PORTAGE COUNTY TAVERN LEAGUE TLW 3RD DISTRICT TLW 5TH DISTRICT

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NORTHERN ZONE VICE PRESIDENT

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MANAGING EDITOR

Barbara Howell, Nei-Turner Media Group, Inc. GRAPHIC DESIGN

Kayla Ermer, Nei-Turner Media Group, Inc. ADVERTISING SALES

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LSC Communications Pontiac, Illinois On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

On Premise is produced by Nei-Turner Media Group, Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by LSC Communications, Pontiac, IL. For advertising information, contact Louise Andraski, 608-873-8734, louisea@ntmediagroup. com. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005.

Periodicals postage paid at Madison, WI and other additional offices. ©2019 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

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© 2017 ANHEUSER-BUSCH, BUDWEISER® BEER, ST. LOUIS, MO

PROUDLY RAISED ACROSS AMERICA.

FRONT RAIL .05 BAC … IS THE THREAT REAL?

BY PETE MADLAND, TLW EXECUTIVE DIRECTOR

A

s I’m sure you are aware the state of Utah lowered the threshold for intoxicated driving to .05 BAC, down from .08. The law took effect on Jan. 1 of this year. The fact that Utah passed this law is not a real surprise as they were the first state to lower the limit to .08, a standard that now is in place in the other 49 states. The Mormon religion is not fond of alcohol and it has a huge influence in Utah politics.

have changed their tune. Also, the National Transportation Safety Board has been advocating for .05 since 2013.

Is this the start of a trend? Should we be concerned? Consider that lawmakers in several states, including Delaware, Michigan, Oregon, Washington, New York and California have proposed .05 legislation. Two of these states, New York and California, have 80 of the 435 representatives in Congress, which is almost 20% of the House. Once we reach the tipping point in Washington D.C. it will be “game over.” By this, I mean, once the number of states that pass .05 reaches 51% of the House, it could easily become federal law.

A driver talking on a hands-free cell phone, what we call “responsible” behavior, is more impaired than .05, according to government studies. And simply being over the age of 65 renders you more impaired than .05. Should we arrest people for “driving while old?” Of course not. Guess how Scotland faired after its first year of implementing .05? No change.

Now consider that for the first time ever, MADD has come out in favor of .05 — this happened shortly after Michigan introduced it. Back in the 1990s when .08 passed federally, MADD was quoted as saying, “There is no need to go any lower… .” They

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Let’s take a look at some facts. According to the data from the National Highway Traffic Safety Administration, nearly 70% of alcohol related traffic deaths involve someone with a .15 BAC or higher. In contrast, fewer than 3% of traffic fatalities involve someone between .05 and .08. These BACs are so low it’s unlikely alcohol was even the primary contributor to these incidents.

This isn’t a surprise considering it only takes a little over one drink for a 120-pound woman to reach .05, a level where meaningful impairment has yet to begin.

It’s clear where the drunk driving problem rests and it is not with people with BACs between .05 and .08. Facts don’t lie but they don’t win over emotion.

Liam’s law was introduced in California, named after a 15-month-old child who was killed by a drunk driver (.12 BAC). This is a tragedy. Liam’s father is former MMA fighter

www.tlw.org

Marcus Kowal, who, with Liam’s mother, produced a moving video about their child. They have vowed to see California lower the BAC to .05 and eventually .02. This video is being shown to each lawmaker in the California legislature.

The war on moderate drinking is gaining momentum. One state has passed .05 with six others introducing .05. MADD is in support. The National Transportation Safety Board

www.tlw.org

is in support. Liam’s law is being pushed in our nation’s most populated state. Giant beer manufacturer Heineken is promoting that a person should not drive after having ANYTHING to drink. In other words, to Heineken there is no such thing as drinking responsibly and driving.

So, is a nationwide measurement of impairment at .05 a real threat? You decide. TLW

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TLW and Its Members Donated

$13,699,821 TO 12,668 LOCAL CHARITIES IN 2018 County Name

Amount

County Name

Amount

Adams $102,155 225

Milwaukee

$1,300,078 537

Ashland/Bayfield $423,722 61

Monroe $61,635 770

Barron $48,128 464

Oconto $42,366 269

Brown $192,672 228

Oneida $93,608 50

Burnett $11,031 40

Oshkosh/Winnebago

Calumet $21,500 14

Outagamie $17,250 15

Chippewa $109,478 215

Ozaukee $198,323 65

Clark $87,000 26

Pepin $131,680 68

Columbia $60,000 40

Pierce $106,000 10

Crawford $127,251 505

Polk $293,600 50

Dells/Delton

Portage $527,711 254

$2,600,000

# of Charities

529

$218,153

# of Charities

727

Dodge $79,210 1,400

Price $283,296 20

Door $298,781 30

Racine City

$32,989

43

Eau Claire

Racine County

$15,209

7

$108,000

140

Florence $4,700 20

Rock $98,000 35

Fond Du Lac

54

Sauk $40,000 20

Forest $7,740 11

Sawyer $13,700 70

Grant/Iowa $963,658 1,732

Shawano $67,578 18

Greater Northwoods

$700

4

Sheboygan $38,825 75

Green Lake Area

$66,000

72

South Central

$38,000

13

Jackson $96,000 25

St. Croix

$96,104

95

Jefferson $187,700 103

Superior/Douglas $492,546 100

Juneau $14,389 38

Taylor $6,200 8

Kenosha City

$282,202

28

Tremp/Buffalo $257,500 580

Kenosha County

$192,345

102

Vilas $84,000 42

Kewaunee

$156,775

47

Walworth $91,716 37

La Crosse

$415,320

250

Washburn $625,000 75

Lakeland Area

$65,000

260

Washington $202,805 50

$28,000

Langlade $190,581 75

Waukesha $15,000 150

Lincoln $94,238 20

Waupaca $431,000 500

Madison/Dane $173,000 490

Waushara $109,015 126

Manitowoc $122,982 248

Wood $38,955 40

Marathon $4,546 10

State TLW Office

$161,933

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Marinette $88,000 215 Marquette $47,242 25

Total $13,699,821 12,668 10

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Fundraising efforts for friends and neighbors top over $13 million

By Jennifer Bradley Another year has come and gone, but TLW members’ dedication to their communities won’t soon be forgotten. Throughout the state, new and seasoned members have been tirelessly hosting events and raising funds in countless ways to make a difference in the lives of their neighbors and friends in need. This generosity is a trademark of the organization and its members — a tradition to be proud of and one to celebrate.

Maerz says much of the business’s charitable giving focuses around the needs of the Mercer School District. They donated DJ equipment and also hosted a pizza benefit to help buy needed supplies. Three years ago, they also donated five smart keyboards to help students learn to play piano.

“At the end of the day, I like helping out the kids,” Maerz says. “You get to the kids early, get them into programs and hopefully they will be on the right track.”

Recently, they helped purchase athletic equipment for the small district by selling tickets to an Italian dinner at their restaurant accompanied by a raffle. The fundraiser doubled its goal in that one night, raising $3,200.

The same fundraising tactic was used for the local snowmobile club. “We just take money for the food costs [when hosting dinners] and give everything back to the club,” Maerz explains. Two years ago, Maerz says he and Eunica actually won the snowmobile that the Mercer SnoGoers raffled, but they donated it back to the club.

“Eunica and I are charitable because we like to give back to the community,” he says. “The snowmobile club grooms the trail that goes right to our property, and snowmobiling is the lifeblood of our community in the winter.”

HELPING NEIGHBORS IN THE NORTHWOODS Terrence Maerz and Eunica Kratochvil have made a 100-year-old establishment with ties to the Capone family into a Northwoods destination. Located on Little Martha Lake in Mercer, Eunica’s Beaver Lodge is a restaurant/bar but also offers 18 motel rooms and a couple of cabins for overnight stays.

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As for Tavern League fundraisers, the couple has hosted the Greater Northwoods Tavern League event, complete with car show, raffles and meat bingo. “People love that event,” Maerz says. “It helps support the league, the SafeRide program and it gets people out to the Beaver Lodge to see the nice view.”

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CHAMBER CHAMPION Rex Endres has owned Rex’s Innkeeper for 31 years and has called Waunakee home for his entire life. Located just north of Madison, Rex’s Innkeeper, a well-known supper club, is famous for its great salad bar, soups, steaks, seafood and its 300-person banquet facility.

FREMO’S = FAMILY

In the heart of Milwaukee, on 64th and Fond du Lac Avenue, you’ll find a neighborhood bar founded over 40 years ago. Owner Peter Fremo has operated the business for the past 17 years and continues to lend the family name to the establishment.

Fremo has given to numerous charities as well as aided local patrons in need, even raising money to help pay for the funeral of a boy killed in a car accident and help pay medical bills for friends who have passed away from cancer. “I feel very blessed and fortunate for what I have,” says Fremo. “I try to give back every chance I can.”

The Leukemia and Lymphoma Society has been important to him throughout the years, as has the Wisconsin Humane Society. Fremo puts out quarter boards for the Leukemia and Lymphoma Society, which he matches. For the Humane Society, he sold Fremo’s T-shirts and raised almost $2,000 to help animals.

Now, additional donations have gone to the American Cancer Society and Cancer Research Institute since his mom died this year of the disease. Instead of selling pizzas to customers, one day Fremo sold sandwiches and he donated 100% of those sales. Two 5K Zombie Runs have been hosted by Fremo’s and they each brought together 50 people.

“It’s really important to have that sense of community and stand with the community,” he says. “As a member of the Tavern League, it’s important to be involved with customers, be friends, have a sense of family. We raise our kids together, go through the same trials and tribulations.”

Speaking of family, Fremo also helps the Milwaukee Rescue Mission whenever possible, donating clothes and other items and also selling meals each holiday to benefit the organization.

Then, he matches those donations too, showing a deep care for the community and issues within Milwaukee’s urban core.

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Rex worked in the carpet business for more than a decade before finding his calling in the tavern industry. In this role, he has enjoyed offering a place for many civic and school organizations to meet and raise funds. He is often approached for gift cards and he gladly gives those to anyone who asks, plus he’s a regular contributor to the annual picnic for St. John the Baptist Catholic Church, donating all the sliced beef.

The Waunakee Chamber of Commerce recently recognized Endres as its 2019 Chamber Champion, an award he says was a complete surprise, but “kind of neat and made me feel really good.”

Endres’ newest charitable giving endeavor began when a few ladies approached him with an idea. They had attended something called Handbag Bingo at a different location, and said it was something Endres would have the room to host, plus it benefitted charity.

“I honestly didn’t grasp the idea right away, but said let’s try it once,” he says. “It sold out right away, and to see what we made was just awesome.”

Each month Endres sells 125 tickets to the event for $25 each, and people play bingo to win a variety of designer handbags.

One of the ladies buys them, which comes off the cost of the event, but even after that, he says, the events have been averaging $1,750 in profit.

Feed the Need (an international food relief organization), the local Neighborhood Connections, Waunakee Food Pantry and in April, Agrace Hospice, have all been recipients of the Handbag Bingo donations. In June, the donation will benefit the Waunakee Area EMS. “It’s very good for business,” Endres says when asked about charitable giving, “but it’s also very good for the heart. It makes a person feel good. It makes me want to go to work.” www.tlw.org

STEVENS POINT MEMBER SUPPORTS MANY Kim Krayecki celebrated 30 years in business last October as owner of Kim’s Barrel Inn. The business is a staple in the Stevens Point community and it’s one many turn to when looking for help raising money for a variety of causes.

Krayecki says he is always willing to sell raffle tickets for any organization that drops them off at the bar, same goes for churches and civic organizations.

He enjoys supporting the Honor Flight and the area’s military veterans, and says he just plans events as they come up.

As a member of the Portage County Tavern League, Krayecki is heavily involved in the league’s golf outing each July and bowling tournament in the fall.

“I give to everything I can,” he says. “I get hit up all the time and I just try to be a giving person and lend a helping hand.”

He offers the example of the Bartenders’ Breakfast with the local Knights of Columbus, or his strong involvement on the school PTO board. “When people tell me they don’t have time, it’s not that they don’t have time,” Krayecki says. “They don’t make time.”

Krayecki spent five years on the TLW Board of Directors but retired to spend more time with his children. He now serves as treasurer for his county league and says that he wants his children to see him as a role model for the community.

“I have a big heart and know people need a hand,” Krayecki adds. “It’s important to give back to the community where I live and work.” www.tlw.org

WARDENS LOVE HELPING VETSROLL In 2013, Kim Warden and her husband, Ray, opened Sweet Mama’s in Krakow, an unincorporated town in Shawano County.

“It’s not really a supper club, but not a bar and grill either,” Warden explains, of the family-friendly establishment. “My husband’s the cook and I run the bar. We have no employees.”

She says the goal was to transform the previous supper club into a very homey place where seniors and families feel welcome, and women can feel comfortable dining alone.

VetsRoll Inc. is an organization the Warden’s care deeply about.

Last year they held the first major fundraiser for VetsRoll at Sweet Mama’s, charging $20 to each attendee for food, beer and soda. Bucket raffles, silent and live auction items as well as a couple 50/50 raffles made for a successful day, raising just under $8,000.

“We get a lot of help from everybody, especially being in the Tavern League,” she says. “Many people volunteered their time to help work the event. More and more people from our area are going on the bus trip to Washington D.C. A gentleman in here last week came to our fundraiser last year and is going on the trip in May.” Warden believes that in communities people need to learn to help each other. She says those who live in her community are her customers, but also friends.

She says the large bar, original to the previous supper club, is a place where neighbors socialize and support each other.

“There’s a stigma that this [the bar business] is just about going out and drinking: it’s not. We’re out there doing many things to help people.”

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ELKS CONTINUE TO GIVE BACK NEW MEMBER OFFERS COMMUNITY MEETING PLACE Since 2007, Dave Braun has owned the Altona Supper Club in New Holstein, just an hour south of Green Bay. In addition to dining, the Altona offers banquet space and catering to the local community and has a history dating back to 1937.

When asked about charitable giving, Braun says that can be a complicated question to answer because he offers a space for many organizations’ events. “We’re the meeting place for the community,” he says. “We’re in the middle of Kiel, Chilton and New Holstein. A lot of the clubs from all three cities come here to host their meetings, celebrations and fundraising events.”

Braun says the annual Packer Bash is one of the largest fundraisers at the Altona each year. It has been held on a Sunday in September for the past 27 years and brings together many people to benefit local families facing cancer. “We give up brunch service for that day,” he explains, and says the group takes over the supper club, a trend the Sports Boosters follow too. “It’s tradition,” Braun says of these fundraisers. “We take care of the bar part of it, charge for our costs, but then donate back a percentage too.”

In addition to events, Altona gift cards are a popular item and can be found at fundraisers throughout the area. Braun says he gladly helps where he can and tries to donate to as many people as possible.

As a newer TLW member, Braun believes that it’s a trickledown effect of a larger giving mentality that he can show in his hometown. “The Tavern League helps out the bars and restaurants tremendously, so we’re able to then turn around and help our local families too,” he says.

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Pam Schedivy is the grant coordinator for the Oshkosh Elks Lodge No. 292, an organization which provides grant funds that assist in many ways from helping local food pantries to purchasing books for local schools.

Due to a grant the Lodge was awarded, 42 children from the Boys & Girls Club of Oshkosh went shopping for new winter boots last year. The kids met Elk volunteers at Rogan’s shoes, where they were fitted with boots and hunted for new socks and shoes.

“Elk volunteers think nothing of leaving a warm bed on a cold Saturday morning after a tough work week to run all over Oshkosh and the surrounding communities to deliver Christmas baskets and gifts for children,” says Schedivy. “Being an Elk is an act of giving, a sense of pride, and just part of being a good kind-hearted human being.”

She says it’s easy to look around your own community and see where extra help can make a world of difference in a person’s life.

In addition to grants, Elks Lodge No. 292 also hosts a free chicken dinner and bingo event for the Wisconsin Veterans Home, while providing a take-home bag of personal care items.

Their work with veterans sent families to an Easter Seals camp.

Last winter the Elks, along with Brett and Patty Rescheske of Retro’s Pub in Oshkosh, gave out 160 baskets and gifts to 235 children at Christmastime.

“The squeal of delight from a child, tears of gratitude on a worn veteran’s face and a ‘wow’ look on a teacher’s face makes every step of these projects worth it, and then some,” Schedivy concludes. TLW

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Industry Leaders Meet in Las Vegas Annual ABL Meeting Focuses on Challenge of Change for Independent Beverage Licensees and Alcohol Industry

BY MATT EVANS, ABL COMMUNICATIONS MANAGER

A FULL AGENDA OFFERS INSIGHTS INTO INDUSTRY ISSUES The annual meeting featured two keynote addresses from longtime industry veterans who shared their wisdom and ideas from the beer and spirits industries, respectively.

Keith Villa, brewmaster and co-founder of CERIA Brewing Company, shared his unique perspective on the beer industry, from discussing his vision as the creator of Blue Moon more than two decades ago, to starting his own brewing company that incorporates cannabis into products and the challenges and opportunities that come with being at the forefront of an emerging product marketplace.

TLW members Bubba and Vicky Sprenger along with Cathy Vales enjoy a cold beverage at the ABL meeting in Las Vegas.

I

ndependent beverage licensees and their hospitality industry partners came together on March 24-26, 2019, for American Beverage Licensees’ (ABL) 17th Annual Meeting at Bally’s Las Vegas Hotel & Casino. During the meeting, attendees networked with their peers from across the country while also learning about emerging trends and ongoing issues affecting the beverage alcohol industry.

“For bar, tavern and liquor store owners, change is occurring in their industry faster than ever before. Social and business norms are being tested and beverage licensees will play a key role in determining what the future beverage alcohol marketplace looks like,” says ABL Executive Director John Bodnovich. “This year’s ABL Annual Meeting challenged attendees’ self-awareness by addressing provocative but relevant issues that beverage retailers are currently facing – or will face in the near future.”

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Peter Angus, executive vice president of U.S. and Canadian Sales for Tito’s Handmade Vodka, discussed the rapid rise — and exceptional success — of Tito’s over the past decade, and how culture, quality and commitment have made their product the number one on- and off-premise distilled spirits brand in the United States. Peter also emphasized the vital role that independent retailers continue to play in the success of not just Tito’s but the industry as whole.

With a Supreme Court case pending and state legislatures debating hundreds of bills that would affect the beverage alcohol industry, a handful of industry attorneys were on hand to breakdown the legal issues of the day and alcohol regulatory trends in the states.

Scott Keller, partner with the law firm Baker Botts LLP and Michael Madigan, managing shareholder of law firm Madigan, Dahl and Harlan, P.A., provided attendees with an overview of legal cases currently in the courts that have the potential to upend the traditional Three-Tier System of beverage alcohol in the United States, including the current U.S. Supreme Court case of Tennessee Wine & Spirits Retailers Association v. Blair.

www.tlw.org

Four new members were elected to the ABL Executive Committee. Outgoing ABL President Steve Morris introduces, from left, Warren Scheidt, at-large committee member; TLW President Chris Marsicano, vice-president, on-premise; Bobby Greenawalt, vice-president off-premise; and J.J. Moran, president.

A panel discussion on key issues facing state alcohol regulators, including the challenges they face in the ever-scrutinized world of licensing and enforcement, featured Jake Hegeman, vice president of Legal & Regulatory Affairs for the Wine & Spirits Wholesalers of America; Matthew Botting, general counsel for California Department of Alcoholic Beverage Control; and Neal Insley, senior vice president and general counsel for the National Alcohol Beverage Control Association.

Meeting speakers also addressed a variety of important trends in beverage alcohol media; mobile sales platforms and data; sports gaming; impaired driving policy; and sexual harassment in the hospitality workplace.

ABL Executive Director John Bodnovich led a Q&A session with Harry Schumacher, owner and publisher of Beer Business Daily, who answered a range of questions on topics including diversity in the industry (with a focus on women leaders); craft momentum; wholesaler consolidation; and what media outlets we should trust for our industry news.

Roi Kliper, CEO of City Hive Inc., a provider of branded digital solutions to thousands of independent retailers around the country, discussed what retailers should be paying attention to when it comes to fully utilizing their customer data, and how to build for success in this new and challenging business environment.

Becky Harris, immediate past-chair of the Nevada Gaming Control Board and current academic fellow at the UNLV International Center for Gaming Regulation, shared her views on the current state of sports betting following the recent U.S. Supreme Court ruling striking down its federal ban – and what it could mean for beverage licensees looking to establish or expand lottery and gambling offerings in retail establishments.

Ann Kitch, transportation research analyst at the National Conference of State Legislatures, shared her insights into the policy world of impaired driving, how she identifies and monitors state legislation on traffic safety issues and the rise of drug-impaired driving as it relates to legislation in state capitols across the country. www.tlw.org

Heather Stone, legal counsel at the national law firm Dinsmore and Shohl LLP, shared her expertise and insights into helping employers lower the frequency and severity of employment practice claims – focusing on what those in the hospitality industry should be paying attention to in the #MeToo era.

ABL HOLDS EXECUTIVE COMMITTEE ELECTIONS During the annual meeting, the ABL Board of Directors elected four beverage licensees to the ABL Executive Committee. These individuals will join current ABL officers in leading the association towards meeting its strategic goals and initiatives.

Chris Marsicano, TLW president and owner of The Village Supper Club in Delavan, Wisconsin was elected by a majority of the ABL Board of Directors as Executive Committee vice president (on-premise) to serve a two-year term.

Marsicano joins fellow TLW Board Member and Past President Terry Harvath of The Wishing Well in Appleton, Wisconsin, who is currently serving the second of his two-year term as the association’s other vice president (on-premise) position.

John P. Moran Jr. (“J.J.”), owner of Four Winds Liquor & Lounge in Cheyenne, Wyoming, was elected president by the ABL Board of Directors.

Moran has been a member of the ABL Board of Directors since 2013, serving as both vice president on-premise and vice president off-premise. He was also a member of ABL’s Communications and Membership Committee from 20142019, serving as co-chair from 2016-2019. He is actively involved at the local and state level, having joined the Wyoming State Liquor Association (WSLA) in 1994 and served as WSLA president from 2013-2014. He has also served as treasurer and vice president of the WSLA during his 25-year membership.

Moran has owned and operated Four Winds Liquor & Lounge in Cheyenne, Wyoming for 43 years, having purchased the license and opening the business with his father J.P. in 1976. In the ensuing decades, Moran built the business into one of the leading retail establishments in Cheyenne.

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Outgoing ABL President Steve Morris presents TLW member Bubba Sprenger with the ABL’s President’s Award.

Michael Rasp, Brown-Forman’s Nevada state manager presents TLW member Jerry Day with the Brown-Forman Retailer of the Year Award.

“I know it has been said by my predecessors, but it truly is an honor, privilege and a humbling experience to be elected by my peers to serve as the next president of American Beverage Licensees,” said J.J. Moran. “Having witnessed firsthand the many challenges retailers face every day — whether from legislative, regulatory or public pressures — I look forward to working closely with the ABL Executive Committee, Board of Directors and staff during my term as we strive to build our association and continue to represent the interests of independent, Main Street beverage retailers from across the country.”

ABL’s first president in 2002,” Morris said. “Though he was not the most subtle, he was a no-nonsense decision maker who was exactly what the association needed to unify NABR and NLBA into an integrated and unified national trade association for the retail tier of the beverage alcohol industry.

The four newly-elected Executive Committee officers include: • President: John “J.J.” Moran Jr.: Four Winds Liquor & Lounge, Cheyenne, Wyoming • Vice President Off-Premise: Bobby Greenawalt, B&B Bartending, Auburn, Alabama • Vice President On-Premise: Chris Marsicano, The Village Supper Club, Delavan, Wisconsin • At-Large: Warren Scheidt: Cork Liquors, Columbus, Indiana

SPRENGER PRESENTED WITH SPECIAL AWARD Outgoing ABL President Steve Morris presented longtime ABL Board Member Robert “Bubba” Sprenger with the ABL President’s Award in recognition of Sprenger’s years of committed service and dedication to the association.

Sprenger, who owned Bubba’s Place in Marion, served as ABL’s first president from 2012-2014. From 2012-2019, Sprenger was a constant presence on the ABL Board of Directors and served multiple terms on the ABL Executive Committee in the roles of president, vice president (on-premise) and at-large member.

In presenting the award, Morris noted that “Bubba has played an incredibly influential role in the history and success of American Beverage Licensees – having served as the first ABL president from 2002-2004 following the merger of the National Licensed Beverage Association (NLBA) and National Association of Beverage Retailers (NABR).

“Bubba was the perfect president for the time when he became

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ABL RECOGNIZES RETAILERS The 2019 meeting also provided an opportunity for ABL to recognize those who make a difference in the industry. Seventeen independent beverage licensees from states across the country have been recognized as Brown-Forman Retailers of the Year.

Nominated by their state licensed beverage associations for commitment to their state associations, dedication to the beverage alcohol industry and their success in business, these licensees were honored at the ABL Honors Gala.

For more than two decades, the Brown-Forman Retailer of the Year awards have celebrated retail beverage licensees who engage in the responsible sale and service of beverage alcohol, are committed to their state beverage associations, and demonstrated excellence in innovative retailing. ABL congratulates all of the honored businesses and licensees for their outstanding and continued contributions to their state associations, the industry and their communities.

“America’s independent beer, wine and spirits retailers support a dynamic and exciting industry, while striving to both encourage and promote the responsible enjoyment of beverage alcohol by adult consumers,” said ABL Executive Director John Bodnovich. “These retailers have gone above-andbeyond the call of duty in their businesses, their state beverage associations, and their communities with their commitment to outstanding beverage alcohol sales and service.”

The 2019 Brown-Forman Retailer of the Year awards were presented by Michael Rasp, Brown-Forman’s Nevada state manager. Rasp, who also presented the awards at the ABL Honors Gala in 2017, thanked the independent beverage licensees for their contributions to the alcohol beverage industry – highlighting the important role that independent retailers play in the continued success of the industry. www.tlw.org

The 2019 Brown-Forman Retailers of the Year honorees include: • William Johnston III: Liquor Express & Craft Beer Store, Huntsville, Alabama • Grant McCabe and Scott McReynolds: Rounders, Tuscaloosa, Alabama • Dennis Dinsmore and Joe Henry: Wyatt’s Wet Goods, Longmont, Colorado • Mike Kelley: Beach Liquors & Wine Merchants, Fort Walton Beach, Florida • Art Ohmer: Gilligan’s Party Beverage Center, Savannah, Georgia • Bruce J. Hampton: Dutch Hollow Barn, Belleville, Illinois • Todd Antz: Keg Liquors, Clarksville, Indiana • Eric Hall and James Fogle: Mammoth Liquors, Campbellsville, Kentucky • Michael Ball: Silver Run Liquors, Westminster, Maryland • Gary Rogow: ABC Liquors, California, Maryland • Harry Patel: Heller’s Liquor Mart, Chelsea, Massachusetts • Mertice Marottek: Buckhorn Bar, Poplar, Montana • Angelo Marracino: Clarence Liquor Mart, Clarence, New York • Josh and Morgan Hammond: Buster’s Liquors & Wines, Memphis, Tennessee • Ervin Lee: L & M Retail Ventures LLC, Dallas, Texas • Jerry Day: Second Shot Saloon, Fennimore, Wisconsin • Van Galloway: El Marko Lanes, Casper, Wyoming

ABL TOP SHELF AWARD TO NBWA LEADER ABL recognized Craig Purser, president and CEO of the National Beer Wholesalers Association (NBWA), with the 2019 ABL Top Shelf Award at the association’s Honors Gala.

The ABL Top Shelf Award is the highest honor presented

by America’s independent beer, wine and spirits retailers, and recognizes those who have demonstrated professional excellence in the beverage alcohol industry and have had a positive influence in their community.

Former TLW President Terry Harvath, now ABL vice-president on-premise, addressed meeting attendees. www.tlw.org

“I have had the pleasure of knowing and working with Craig and NBWA for a number of years – both in my capacity as ABL president and as an ABL board member for more than a decade,” said Steve Morris, out-going president of ABL. “Craig has – time and again – demonstrated an unyielding commitment to his members, to the industry and to a strong Three-Tier System.

On behalf of ABL, the board of directors and our nearly 15,000 members, we congratulate Craig on this great honor.”

Purser serves as the leading advocate for America’s more than 3,000 licensed, independent beer distributors. In this role, he is responsible for the strategic development and tactical execution of the association’s mission in the areas of government, public, industry and political affairs. He has led the charge to strengthen the Three-Tier System of beer distribution and state-based alcohol regulation.

During his 13-year tenure as NBWA president, Purser has been a consensus builder among industry partners, regulators, public health advocates and elected leaders. Under his leadership, NBWA worked with a wide variety of stakeholders to help Congress pass the Sober Truth on Preventing (STOP) Underage Drinking Act. This meaningful legislation emphasizes the primary responsibility of the states to regulate alcohol as afforded them by the 21st Amendment, addresses health and safety issues related to underage drinking and authorizes grants to support innovative efforts.

As with all Top Shelf Award recipients, community involvement has played a major role in Purser’s life – both personally and professionally. He served as a trustee for the Alcohol Beverage Medical Research Foundation and the Center for Alcohol Policy. He also serves as a member of the U.S. Chamber of Commerce’s Association Committee of 100, the ASAE’s Key Industry Association Committee, the U.S. Capitol Historical Society Board of Trustees and served as chairman of the Bryce Harlow Foundation’s Board of Governors.

ABL congratulates Craig on his well-deserved award and thanks him for his continued commitment to the beverage alcohol industry and support of noble causes which seek to better the community. TLW

TLW Executive Director Pete Madland socializing with Paul Tash of the Montana Tavern Times and Barb Morris of Montana Licensed Beverage Association.

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www.tlw.org

Balancing Act NAVIGATING THE FINE LINE BETWEEN WORK AND LIFE, WHILE ACHIEVING BETTER BALANCE BETWEEN THE TWO

BY AMANDA N. WEGNER

f

or many people, juggling the demands of work with their personal life is an everlasting challenge. This challenge is compounded by the fact that many of us are struggling under the rising competition and

undue expectations of work, home and our 24/7 society, all while trying to do more with less time and resources. Taken together, achieving work-life balance often feels like an impossible goal.

“I think real balance, at least the way we think about it, is elusive,” says Chariti Gent, a life coach based in Madison.

But that also doesn’t mean that worklife balance is unattainable. Instead, it takes some effort.

“Balance,” says Gent, “is really about counterbalance. Day in and day out, you may be feeling like your balance is off and you’re not alone. But it’s not about a single day. You have to take in the bigger picture. It takes work to get work-life balance.”

Adds Dr. Daniel Christy, Ph.D. of the Aurora Behavioral Health Center in Lake Geneva: “… What we mean by work-life balance is weighing the relative importance of different commitments, such as hours at work versus family time.

Having the proper ratio of work hours to family hours to recreational hours is necessary for long-term sustained performance and results. A saying I like to use is ‘You can’t pick the fruit if you don’t water the tree.’”

SIGNS OF IMBALANCE It’s fairly easy to tell if you’re not properly “watering the tree.” The big

www.tlw.org

warning sign, says Christy, is when thoughts about one aspect of life start to interfere with the other, such as constantly thinking about family, children or bills while at work.

“While a certain amount of this is normal in all of our daily lives, if the thoughts are incessant, frequent and very difficult to redirect, this is one sign that work-life balance is out of whack,” says Christy.

Another key sign of imbalance is that people stop taking care of themselves, according to Dr. John “Jack” Jansky, Ph.D. and psychologist at Mercy Behavioral Health Clinic, Walworth.

“They haven’t seen a doctor in a long time, they haven’t seen their dentist, they’re not taking care of regular, preventative issues. If we are feeling overwhelmed, we don’t take preventative steps.”

Physical manifestations of one’s mental health are also strong indicators that something’s amiss. “The body knows before the mind,” says Gent. “If you’re dealing with chronic illness, insomnia, anxiety, a lack of excitement, these are all indicators that something is out of whack.

If you’re feeling stressed, overwhelmed,

sensitive, these will manifest physically if not addressed over time.”

Other signs include procrastination, or avoidance of the less pleasurable aspects of a job, to a damaging degree; easy irritability; and shortness with and lack of tolerance with customers, co-workers, supervisors, friends and family. At worst, imbalance can also affect appetite, sleep, muscle tension, headaches and gastric distress or lead to indulgence in less-than-desirable stress management practices.

It’s also important to note that friends and loved ones may recognize that something’s amiss before you do. “We all have a certain behavior, certain demeanor,” says Jansky. “A deviation from this baseline is indicative of stress or anxiety in our lives and usually our friends and family see this before we’re aware of it.”

TIPS TO ACHIEVE WORK-LIFE BALANCE Achieve mind-body health Even before work-life balance, it’s important to have good body-mind health; you have to take care of yourself physically, including exercise, nutrition and sleep, says Jansky.

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Gent suggests writing down the top five things — and only the top five things — that matter most. “Get clear on those and design a life around them,” she says.

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“YOU HAVE TO HAVE THINGS IN YOUR LIFE THAT BRING YOU JOY, AND YOU NEED TO ENGAGE IN THEM ON A REGULAR BASIS.” — CHARITI GENT, LIFE COACH

That also means that when you’re tired, you should rest. “We do not value that enough,” says Gent. “We almost wear droopy eyelids as a badge of honor. But when you’re managing that energy, you get the power of full engagement.”

Give permission for downtime It’s not enough to just schedule downtime — you have to allow yourself permission to enjoy it. “Downtime is not an indulgence, it’s a necessity,” says Gent.

Refuel your engine Find things outside work that fuel you, whether those are social activities or more inward activities.

“You have to have things in your life that bring you joy, and you need to engage in them on a regular basis,” says Gent. TLW

DIGITAL ASSISTANCE FOR WORK-LIFE BALANCE There’s an app for almost everything and that includes getting a handle on the way we manage our lives. Unless noted, all are available on Android and iOS. • Tied to your phone? Try QualityTime–My Digital Diet, an app that helps you understand how much you use your phone, then it pings you if you spend too much time on it.

• To manage stress, get into a better Headspace. This meditation app provides guided meditation to boost mindful awareness and relieve stress.

• Get all your loved ones organized with Cozi Family Organizer, an app that keeps everyone in the family on schedule www.tlw.org

with calendars, shared lists and more.

• Reward good work with the Way of Life (iOS) and Habit Tracker (Android) apps, which provide reminders to stay on track with healthy goals.

• Quality rest is critical to overall health. The Sleep Cycle app is an intelligent timer that analyzes your sleeping patterns and wakes you at the optimal time to feel well-rested and relaxed.

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84TH L ANNUA

2019 SPRING CONFERENCE SUMMARY

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pring into Action” was the directive given to Tavern League members as they arrived at the 84th annual spring conference, April 1-4, at the Red Lion Hotel Paper Valley and Fox Cities Exhibition Center in Appleton. The event, was hosted by the Outagamie County Tavern League, whose president Marty DeCoster, owner of Plan B in Kaukauna, brought a lot of fun and positive energy to the event.

“

Story by Jennifer Bradley | Photos by Jared Wittman

MONDAY’S EVENTS The TLW Board of Directors had a busy day on Monday. Their all-day meeting covered a wide range of topics pertinent to the association’s operation as well as local, state and national issues impacting TLW-member businesses. The Outagamie County Tavern League’s Welcome Party, held at Stone Toad Bar & Grill in Menasha, from 8 p.m. to 1 a.m., offered a chance for new and old members to gather for fun and camaraderie before the busy week of TLW meetings and other events.

TUESDAY’S EVENTS Tuesday’s General Session was well attended by several hundred members, with newly-elected Outagamie County Sheriff Clint C. Kriewaldt welcoming everyone to the Fox Valley.

“Thank you for your efforts with the SafeRide program and reducing OWIs in Wisconsin,” Kriewaldt said. He emphasized that the trust and the relationship with local league members has been extremely important and it continues to strengthen.

Gene Loose, who just retired as Eastern Zone Vice President, was honored Tuesday morning with special recognition for his work for the 4th District and longtime dedication to the TLW. Chris Marsicano, TLW president, thanked both Gene and his wife, Helen, for their more than 50 years of involvement with the organization.

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Secretary Erin Pulaski and Treasurer Tom Dahlen then gave their reports.

Pulaski wanted members to know that 318 TLW representatives attended the recent Legislative Day and TLW membership is strong, at 4,983 members (including affiliates).

Jason Kotecki from Madison was then introduced as the keynote speaker.

Kotecki and his wife’s work can be found online at escapeadulthood.com.

He is an author and speaker, who challenged TLW members to break free from “rules that do not exist” and gave advice on how to survive “adultitis.” www.tlw.org

SPRING INTO ACTION WITH THE

Kotecki talked about the idea of tinkering, making small tweaks in light of huge changes. “As we get older, we are so afraid of failing and trying something new,” he said.

Members were challenged to think about opportunities that would exist within their businesses and family lives if they became more curious and less restricted. “What is one thing you can do to make a situation a little better,” Kotecki asked the crowd to consider. “Ask the question, then do it. Tinker!”

Following Kotecki’s presentation, President Marsicano returned to the podium to present longtime TLW supporter Mike Disher with the President’s Award. Disher, according to Marsicano, is the reason Society Insurance has had such a long and productive relationship with the TLW as a corporate member.

Disher has attended every major TLW event since 1984 and began his career in insurance just five years before that.

TLW

music licensing and social media, two hot topics for TLW membership today.

The trade show portion of the day was open from noon to 5 p.m., showcasing a full range of new products and services from vendors who support the TLW. In the evening, the cocktail party was held in the Red Lion’s grand ballroom, and entertainment was provided by the band Ask Your Mother. The live auction beginning at 9 p.m., offered members a chance to bid on many items donated by leagues, districts and vendors.

Discher said the award means a lot to him. He added, “Of all of my customers through the years, TLW members have been my favorites.”

Gene Loose was then presented with another award, for his retirement from the board, as was Tom Wenzel, also from the 4th District.

A highlight of the Tuesday session was a walk-through of the new TLW website and mobile app.

Scott Acker of Heck of an Idea Media and Teri Barr of the TLW presented this report. They showed how to search for TLW-member establishments on the now mobilefriendly website, as well as how to find legislative initiatives, educational opportunities and more. A new TLW app was released at the conference, and the duo explained how customers can use it to find TLW members, and even target those who offer the SafeRide program.

Tuesday’s seminars focused on www.tlw.org

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84TH L ANNUA

2019 SPRING CONFERENCE SUMMARY

WEDNESDAY’S EVENTS Wednesday morning’s General Business Meeting opened with President Marsicano announcing that $23,005 had been raised at Tuesday’s live and silent auctions. The silent auction continued on Wednesday as well.

Next, Robert “Bubba” Sprenger was presented with an award for his many years of service to the American Beverage Licensees, as he steps down from the ABL Board.

Marsicano announced that ABL will be holding its summer meeting in Madison this July, and as the largest member of the organization, the TLW is excited to host the national meeting.

Marsicano continued by saying he is taking Sprenger’s spot on ABL’s legislative committee.

Before TLW Political Affairs Director Scott Stenger stepped to the podium, Marsicano praised his work, saying, “He is why we are so well respected at the Capitol.”

Stenger’s Legislative Report was comprehensive as usual, and he began his remarks by reminding members that the TLW is the world’s largest trade association to represent the licensed beverage industry. “That’s really impressive,” he emphasized.

The election last year brought big changes, Stenger continued, and the changes are “still reverberating through the halls of the Capitol.” Stenger explained, “A typical legislative session would have seen 15 bills passed by now. One bill was passed, and it was vetoed.”

As the transition to the new administration continues, Stenger said his outreach work with Attorney General Josh Kaul’s office is ongoing. Stenger emphasized there is good news, though, in Madison. He said that 95% of the TLW’s endorsed candidates were elected last November.

Moving on to a topic on most members’ minds – unlicensed

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facilities – Stenger began by saying that there have been some real issues with the Department of Revenue over the last five years, and he said, it seems to be getting worse. “It’s been kind of the Wild West,” he noted. “None of these places are licensed.” By places, Stenger was referring to Christmas tree farms providing free shots, barber shops, theaters and wineries serving alcohol, and of course, the refurbished barns which host weddings and other events. This discussion went on for quite a while, with much input from TLW members and time for questions and concerns.

Stenger said that five years ago, barns were required to be licensed, but much has changed. “The DOR has changed its position and does not require those venues to need a license, defining them as event spaces on private property,” Stenger explained. “All of them can get a license, but they don’t because they’d have to go through licensed wholesalers and it costs more, as it does for TLW members.”

He discussed Wisconsin Public Place Statute 125.09, Fact Sheet 3111, and the newest DOR memo. To read all, links are available on the TLW website plus the site also includes an official TLW position paper on the topic.

“Our job is not to worry about whether law enforcement or other public officials like this,” Stenger said to the crowd after a long discussion. “Our job is to follow the law.”

He made it clear that distributors are in favor of licensing these venues, as are manufacturers and wholesalers. Without proper licensing, the entire Three-tier System will erode, Stenger concluded.

On Wednesday afternoon, TLW members attended the tradeshow and Executive Director Pete Madland visited vendors’ booths and awarded exhibitor prizes. District caucuses were held Wednesday afternoon, followed by the President’s TIPAC Reception sponsored by Capitol-Husting. www.tlw.org

SPRING INTO ACTION WITH THE

TLW

THURSDAY’S EVENTS Thursday’s General Business Session got underway with a few announcements, including the final total for the live and silent auctions. Once again TLW members gave generously, raising $24,850 for auction items and another $1,500 by passing the hat for the Hunger Relief Federation of Wisconsin.

After the parade of candidates for TLW offices, it was time for the VetsRoll check presentation. This year, an amazing $101,348 was raised for the non-profit organization that sends senior military veterans and “Rosie the Riveters” on a four-day trip to Washington D.C. to view the memorials erected in their honor. This year’s trip is scheduled for May 19-22.

At noon, DeCoster welcomed TLW members to Plan B for the Outagamie League President’s Reception. And with that, the spring conference was over! Thank you to the over 570 individuals who attended, voiced their opinion, visited with exhibitors, enjoyed time with friends and supported the TLW efforts. See you in Green Bay in the fall! TLW

SPRING 2019 ELECTION RESULTS NORTHERN ZONE VICE PRESIDENT Jen Gunning 48 Frank Donahue 32 EASTERN ZONE VICE PRESIDENT Bob Geitner 32 Tim Tomchek 40 THIRD DISTRICT DIRECTOR Jerry Day Tim Groth

11 15

THE FOLLOWING WERE RUNNING UNOPPOSED: Southern District VP (1 year) Jim Pickett Northern District VP (1 year) Nancy Lorbetske 1st District (2 year) Rick Karrasch 1st District (1 year) Renee Peterson 2nd District (2 Year) Bob Carpenter 3rd District (1 year) Todd Giraud 4th District (2 year) Vinny Egle 5th District (2 year) Doug Korth 5th District (1 year) Jim Billings 6th District (2 year) Mark Rehwinkel 6th District (1 year) Brad Schinke 7th District (1 year) Diane Schwartz 7th District (1 year) Donn “Dino” Amundson 8th District (2 year) Dan Swiecichowski 8th District (1 year) Keith Kern 9th District (2 year) Debra Seibel NOMINATIONS FOR FALL 2019: President Chris Marsicano (2 year – running unopposed)

www.tlw.org

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LEGISLATIVE NOTES DOR PRIVATE EVENT FACT SHEET

BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

The State Regulatory agency for alcohol beverages in Wisconsin is the Department of Revenue (DOR). The Department recently proposed updating their position on when an alcohol beverage license is required despite the fact there has been no change in the statute, and we had an opportunity to meet with DOR Secretary Peter Barca to discuss Fact Sheet 3111.

We continue to believe that the sale and consumption of alcohol should take place on licensed premises, and that wedding barns should be licensed, just as every private event held by our members occurs at licensed premises. This new interpretation of the law will dramatically change the regulation and licensure of alcohol in Wisconsin.

THE FACTS EXPLAINED Unless or until we hear differently from the Department, we will use DOR Fact Sheet 3111 as a guide to inform our members of DOR’s new interpretation regarding when a license is required.

Despite the clear requirements of the law, and the opinions of two attorneys general stating that licensure is required for events in public places where alcohol is consumed, the new DOR interpretation does not require licensure and would effectively deregulate alcohol licensing in Wisconsin.

Under the proposed DOR position, new unlicensed business opportunities would become available. As stated in a memo on this issue to then Attorney General Schimel from his chief of staff: “DOR’s interpretation is wrong, and if logically extended, would permit any rental facility for “private events” to escape the licensure requirements. In fact, a restaurant or bar could easily escape licensure requirements if they structured their event as “private” or “members only” and did not sell alcohol, but merely “rented” the facility to a third party for a high fee.”

While we completely disagree with DOR’s proposed approach, we feel obligated to share with you what your options might be should DOR continue with this false interpretation. It is relatively easy to meet the Department’s position of a private event and not be licensed. In fact, the DOR fact sheet states that licensed taverns could own or operate unlicensed buildings or spaces to host these unregulated, unlicensed events. All that is required is:

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• There can be no sale of alcohol on the unlicensed premises, but alcohol can be brought in.

• The event cannot be on a licensed premise, but it can be connected to a licensed premises if it is separated by walls and/or doors and has a separate primary entrance from the outside, and • The event must be private or for members only.

UNENFORCED REGULATIONS We have concerns about these unregulated, unlicensed event spaces. We know that these venues would: not have to obtain a municipal alcohol license; have no requirement for closing hours; have no requirement for licensed bartenders; and not have to comply with state regulations for licensed premises.

Additionally, the proposed DOR guidance sets up a situation suggesting numerous other public safety and legal requirements of licensed taverns that may not apply to these unlicensed locations. For instance, it is uncertain whether: DNR private well water testing would be required; public safety, noise, and other local ordinances apply; the state smoking ban applies; the Americans with Disabilities Act would be followed; sales and excise taxes will be properly collected and remitted; fire code and safety regulations will apply; food safety courses will be required; music royalty fees will be paid; and proper commercial insurance will be in place.

We spent the last two years urging the state DOR to follow state law, as described in legal opinions from prior Attorneys General Schimel and Doyle. They appear to have have chosen a different direction. We continue to believe that alcohol should be sold and consumed on licensed premises. However, we do not intend to have the rules only apply to certain businesses while financially hurting our members. We want to provide our members with the option of exploiting this licensing loophole endorsed by the Department of Revenue.

We have heard concerns from many of our members regarding what local officials or law enforcement may do if we follow the new DOR guidelines. We understand those concerns which is why we are providing you with this information, so you can make your local officials aware of these new guidelines.

We are just following the law as set forth by the state alcohol enforcement agency. Local municipalities and law enforcement must also follow the new DOR interpretation of the law.

You can obtain a copy of the DOR Fact Sheet at tlw.org. Please feel free to provide it to your local elected officials and law enforcement community. TLW www.tlw.org

HUNDREDS ATTEND TLW LEGISLATIVE DAY The Tavern League of Wisconsin hosted its 35th Annual Legislative Day at the Best Western Premier Park Hotel in Madison on Tuesday, March 19. One of the most important days on the TLW calendar, Legislative Day allows members — over 300 this year — to receive updates on legislative issues concerning the beverage alcohol industry.

Assembly Speaker Robin Vos (R-Rochester), Rep. Rob Swearingen (R-Rhinelander) as well as JoCasta Zamarripa (D-Milwaukee) were on hand to speak to members. Government

Affairs Director Scott Stenger outlined the TLW’s legislative agenda, including the latest on licensing and regulation of establishments serving alcohol in Wisconsin and how new changes could impact the Three-tier System.

Department of Revenue Secretary Peter Barca also addressed members.

Following the general session, members walked across the street to the Capitol for conversation with their legislators.

Those visits were followed by a reception sponsored by the TLW at the Best Western Premier Park Hotel.

Thanks to all who attended. A special thanks is also extended to Major Sponsor: WAMO; Senate Sponsors: Breakthru Beverage, Forest Floor Foods and Scott’s Vending Inc.; and Assembly Sponsors: Kessenich’s, Midwest Coin Concepts and Illinois Casualty Company.

Next year’s date for Legislative Day has not been established, but we encourage more members to take the time to participate in this special day. The grassroots efforts of members through events like Legislative Day ensure the positions of the TLW are heard in Madison. TLW

Photos by Holly Leitner

www.tlw.org

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LEAGUE PROFILE LA CROSSE CITY/COUNTY TAVERN LEAGUE

La Crosse City/County Tavern League held a raffle for this Ford Mustang with over $20,000 raised to benefit the league’s SafeRide program. The winning ticket was sold at Nick’s Bar in West Salem where the lucky winner is shown at the wheel.

Also pictured, from left, are La Crosse City/County Tavern League Vice President Glen Garbers; League Directors Chad Longway and Dale Clements; La Crosse City/ County Tavern League President Mike Brown; and Jason Kneifl, owner of Nick’s Bar.

La Crosse

CITY/COUNTY TAVERN LEAGUE

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explains. The program is also financed for the long-term.

“It’s got years’ and years’ worth of rides,” says Brown.

Serving an average of 165 members, the La Crosse City/ County Tavern League technically consists of three entities: its membership organization, its charitable foundation and a separate corporation to run the county’s successful SafeRide program, which started in 1982.

In addition to its successful SafeRide program, the La Crosse City/County Tavern League has a robust history of charitable giving. The league’s golf outing, which is held the second week of August, is always a huge success. Taking place for about 30 years, this major fundraiser typically sells out. “We cap it at about 168 golfers,” says Brown.

“That raises about $18,000 every golf outing.” In April and October, they also do a goofy golf course event, which is a bar-to-bar putt-putt course involving nine bars.

he La Crosse City/County Tavern League has a lot going for it. Not only was it one of the first county leagues in the state, it is one of the largest and was the first to establish a SafeRide program. “A lot of good things happen with our league,” says President Mike Brown, owner of Mike’s Logan Bar & Grill in La Crosse, “and we have a lot to be proud of.”

“We do a lot of SafeRides,” says Brown, who has been the league’s president for about 11 years and a member for 15.

“For instance, from July to March, we’ve given 6,880 rides at a cost of $57,000, a cost that is worth it to get people home safely.”

La Crosse City/County Tavern League has a unique setup for their SafeRide program: They fund a business called Coulee Region Taxi. “We dealt with three taxi services in three years, and it was getting more and more difficult to get rides,” says Brown. “So, we went ahead and started our own cab company to better serve our customers. Then we discovered because the service had to run year-round and all day, it got too big for the league to handle,” he adds. The league decided to sell the company to Brown and another individual. “It worked out well, and we keep busy enough, operating 7 a.m. to bar time, every day of the week,” he

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Over $5,000 from those events is earmarked for the league’s foundation arm. In addition, the league made a $10,000 gift to Fisher House Wisconsin last year.

The league also honors numerous requests each year.

For instance, in mid-April, they were fulfilling a request to support a La Crosse area police department, pulling together gift certificates from member restaurants, which will be provided to officers at a picnic. “Our whole league is successful at giving back to the community and La Crosse area, our people and parks,” says Brown.

In fact, about a year ago, Brown received the Jefferson Award in La Crosse County, on behalf of the Tavern League. “It was in response to all the things we do for the community, on behalf of the Tavern League,” says Brown.

“They are the ones that keep giving.” TLW www.tlw.org

BUSINESS SPOTLIGHT LA CROSSE MOOSE LODGE 1920 Ward Avenue since 1979, and Garbers started with the local Lodge that same year. On April 1, 1984, he left La Crosse to become the regional director for Wisconsin and Minnesota, and he returned on April 1, 2008.

During that period, says Garbers, the Lodge experienced great change. “When I came back after all those years, this place was just about under, and we’ve brought it back.”

Members of the La Crosse Moose Lodge 1920 and the Women of the Moose (WOTM) Chapter 1526 support the local community in a number of ways, plus they serve food seven days a week, including lunch and dinner.

A

t its core, the Moose Lodge is a community-driven organization.

In 1984, the Lodge had a membership of 2,450 men, plus 100 women. Fast-forward to April 2008, and the Lodge had fewer than 200 male members and 50 women. Today, notes Garbers, that number has grown to 490 men and 300 women.

Serving food seven days a week, including noon lunches and evening meals, the Moose Lodge offers an extensive menu for members and their guests. Garbers says that favorites include Moose burgers, broasted chicken and the Friday fish fry.

Sunday mornings feature breakfast.

Since 1962, La Crosse Moose Lodge 1920 and the Women of the Moose (WOTM) Chapter 1526 have served as both a destination for its members and a beacon of community service in the La Crosse area.

There is music every Friday night as well as the fourth Sunday of each month. Wednesday night features ukuleles and $1.25 burgers.

The Loyal Order of Moose is an international fraternal organization founded in 1888. Members of the Lodge raise funds by volunteering their time and talents toward a variety of projects, and their activities help provide comfort and resources to people who often don’t know who the Moose are or what they do.

A Moose member since 1970, Garbers has ensured that the Lodge has maintained its connection with the Tavern League under his helm. “Like us, the Tavern League is another organization out there helping people, so we fit well together.

Our membership helps the Tavern League and makes them stronger and helps the Moose as well; many Tavern League members are Moose members.” TLW

“This lodge is very involved in the community,” says Glenn Garbers, administrator of Moose Lodge 1920. “On almost a weekly basis, we are doing something better than it was done yesterday and we’re always reaching out to help. We are here for our community.”

LA CROSSE MOOSE LODGE 1920/WOTM CHAPTER 1526 1932 Ward Ave., La Crosse, WI 54601 608-788-2998 lodge1920.moosepages.org

The Lodge supports the local community in a variety of ways, such as blood drives, sponsoring events for local emergency services, manning booths at community festivals, hosting a children’s Easter egg hunt, supporting benefits for individuals who have fallen on hard times and more.

As part of Moose International, a family-centered organization, the La Crosse Lodge also supports Mooseheart Child City & School, a residential childcare facility in Aurora, Illinois, that cares for youth whose families are unable to care for them. The Lodge also supports Moosehaven, a 70-acre retirement community near Jacksonville, Florida, that serves senior Moose members.

The La Crosse Moose Lodge has been at its current location on www.tlw.org

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CHARITY SPOTLIGHT LA CROSSE CITY/COUNTY TAVERN LEAGUE MEMBERS CONTRIBUTE TO FLOOD RELIEF EFFORTS

Last fall when devastating floods ravaged parts of western Wisconsin, the La Crosse City/County Tavern donated $5,000 to relief efforts. In addition, many members offered their help. However two establishments, Charlie’s Inn in La Crosse and Big Boar BBQ in La Crosse and West Salem gave back to their communities by preparing food for flood victims and volunteers and collecting cash donations.

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ver the course of nearly four weeks in August and September 2018, heavy rains and strong storms ravaged parts of Wisconsin, damaging homes, roads and businesses in multiple counties. This included La Crosse County, where large areas of the region were damaged by extreme flooding.

La Crosse City/County Tavern League President Mike Brown was out of the country when floods overwhelmed the area, but he’s proud of how members stepped up to help those in need.

“It’s just amazing how our owners really understand how things like this affect our local people and communities,” says Brown. “And whether or not they are our customers, they are willing to step up to help their friends and neighbors.”

While the La Crosse City/County Tavern League donated $5,000 to assist flood victims and relief efforts, a few members went above and beyond, including Charlie’s Inn and Big Boar BBQ. When Charlie’s Inn manager Kristina Jothen Haakenson volunteered to work a Sunday and donate all her tips to her local community of Coon Valley, owner Holly and Dave Marquardt went all in for their manager. “My husband and I decided to make a day of it and see what we could do,” says Holly Marquardt. “This was very short notice, and all we did was advertise on Facebook that we were going to throw something together in about 48 hours.”

The Marquardts know how tragic a major flood can be — Holly experienced the first 100-year flood in 2007. “I personally know the devastation these people were going through, and besides time to volunteer, our efforts were the next best thing,” she says. “Every little bit of anything means the world of difference to people.

Giving back, she adds, is a natural extension of being in business: “This is not the type of business that just benefits from people coming in and spending their money. They can go anywhere or have cocktails at home, but they choose to patronize businesses like ours and those who care. We give whatever we can, as we would hope that we would get the same in return if something tragic ever happened to us.”

Like the Marquardts, Jerry and Donna Beyer, owners of Big Boar BBQ, which has locations in La Crosse and West Salem, know how devastating a flood can be. “Going through a flood is miserable,” says Jerry Beyer. “My wife’s parents experienced one in Rushford [Minnesota] about 20 years ago, so we knew how terrible it can be.”

About a day after the flooding, the Beyers decided to head to Coon Valley to serve anyone and everyone affected by the flood or contributing to relief efforts. “We went over with all our normal stuff, whatever we had, and gave away food. As long as people came, we gave away food. No charge.”

Holly made food to put out for people, at no charge, in exchange for a tip or donation. They also collected items such as water, food, cleaning supplies and clothing.

Jerry roughly estimates that the Beyers, who were joined by their financial advisor, Mike Klauke, served about 500 people that day.

“With our quick efforts, along with Kristina’s, we were able to take a check to the Town of Coon Valley for $1,413!” she says.

As for the items they collected, Coon Valley had to turn them away due to lack of space, so Dave Marquardt drove them to Readstown, the next town in need along Highway 14.

“It’s important for us to give back,” says Jerry. “We make a living from our community, and it’s important to give back to our community. We didn’t see what we did as a chore, but as an opportunity. It was, truly, one of the most gratifying things we’ve ever done, and if it happened again, we would do it again.” TLW

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www.tlw.org

MEET THE DIRECTOR TODD GIRAUD In this column we’ll introduce you to a district director of the Tavern League of Wisconsin. The individual featured is a director representing the league that is highlighted in this issue. For the May/June issue, we’d like to introduce you to Todd Giraud, 3rd district director.

Q. TELL US A LITTLE BIT ABOUT YOUR BACKGROUND, INCLUDING YOUR FAMILY AND THE LOCATION AND TYPE OF BUSINESS YOU OWN. Welcome to the 3rd District! We have 595 members in the District with a vast range of locations from big city bars to rural taverns.

It’s fun to travel this part of the state, through the beautiful bluffs and rolling countryside and come across unique TLW-member establishments to enjoy a beverage and socialize. You’ll find a culture here that is so rich to Wisconsin.

I was born and raised in Monroe County. Our family purchased a bar on the edge of Sparta 25 years ago, and at the same time I opened a Sears Hometown store. I now have three store locations, which keep me extremely busy.

The bar, called the Rite Spot, was originally located on the grounds of Fort McCoy, the U.S. Army’s military installation, between Tomah and Sparta. We’ve been told the main structure was moved by horses so that gives you a clue about how old the building is! My sister, Diane (Di), ran the tavern for years, but eventually she and her husband, Duff, moved from the area. I took over the business until my brother, Keith, gave up a successful career in farming to run the bar.

Our family has always been involved with the community in one way or another. We get that commitment to service from our father, who was always involved in local government, including county board, township board and school board. He was also involved with the Wisconsin Milk Marketing Board as a way of promoting farming and what our family believed in.

I inherited this call to service and strong beliefs and that’s why I became president of the Monroe County Tavern League. With its members, we’ve made it a strong league with a strong position in the 3rd District. In the 3rd District, we’re proud to stand with the 5,000 TLW members in the state. www.tlw.org

Q. WHY DID YOU BECOME A TLW MEMBER? I have always been passionate about helping others and wanting to help businesses grow to make my community a better and stronger place.

Q. HOW LONG HAVE YOU BEEN A MEMBER AND WHAT OFFICES, IF ANY, DID YOU HOLD LOCALLY BEFORE BECOMING 3RD DISTRICT DIRECTOR? I have been the Monroe County Tavern League president for so long, I can’t keep track of the years! I believe it’s been 20 years, however.

I’ve been a 3rd District director for 10 years.

Q. WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE(S) FACING TAVERN LEAGUE MEMBERS? We need to push on to make our industry stronger and to create a fair playing field for our businesses.

Q. ARE THERE SPECIFIC ISSUES UNIQUE TO THE 3RD DISTRICT THAT YOU ARE FOCUSING ON? Never assume everything is going to be fine, get involved with your community and express your concerns!

Q. WHAT DO YOU ENJOY MOST ABOUT BEING A DISTRICT DIRECTOR? I enjoy working with our members and engaging in positive and negative discussions that arise, which only shows our members have good knowledge of the issues. Due to these interactions, it shows we are strong as one great district.

Q. HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY? My roots have been in the community for years. I’ve been a business person, growing my three stores to serve the area.

Plus, I’m here to help all TLW members in any way I can. TLW

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CORPORATE SPOTLIGHT GREATER INSURANCE SERVICE CORP.

W

ith roots going back to 1974, Greater Insurance Service Corp. is an insurance agency offering customized insurance programs for businesses and individuals around the state.

“Our agents throughout the state represent many carriers in all lines of business, and as marketers of many customized insurance programs, Greater Insurance Service (GIS) provides the best solutions and insurance services to our clients throughout the country,” says Heather Heidtke, GIS’s national director of sales and marketing. “All of our products are designed to help both individuals and corporations achieve a measure of financial security,” Heidtke adds.

For almost 12 of the company’s more than 40 years in business, GIS has been attending to the health and well-being of Tavern League of Wisconsin members and their businesses as a Corporate Member. “Partnering with the Tavern League is a great fit for our agency as we specialize in working with associations and their members,” says Heidtke. “With our agents throughout the state, we can be there for members on a one-on-one basis. No member has the same insurance needs — no establishment is the same. With our diversity throughout the state in products and carriers, we are able to put together programs that will meet their individual needs.”

To offer the best solutions for the everchanging insurance needs of members, GIS offers a one-stop-shop for insurance. “GIS has been working with insurance carriers to bring specialty programs to our members. Last year we introduced a program with Epic Specialty Benefits to offer an employee benefit that won’t break the bank,” says Heidtke. “We’ve combined the valuable benefits of life and disability insurance in an easy to administer package. Also, we are finalizing an association health insurance plan through WPS.” “We offer a full line of insurance products for both business and individuals through the categories of life, health, property and casualty,” Heidtke says. And because GIS works with a variety of insurance carriers, agents will help “find you not just a plan, but a program that will fit your needs. Not one insurance company is a perfect fit for everyone, they all have their specialties, which is why having the ability to mix and match a program like GIS does is advantageous for TLW members,” she adds.

An increasingly important part of any insurance program is ancillary products, which are voluntary, enhanced benefits,

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Greater Insurance Service Corp.

One Source For All Your Insurance Needs

such as cancer insurance, accident insurance, hospital indemnity, critical care insurance and more, that are secondary to primary health insurance and can help reduce your out-ofpocket costs or give you extra money to help pay for other things, like your mortgage and groceries.

Accident insurance, for instance, may offer payouts to cover the whole cost or a balance of the cost of ambulance services, follow-up office visits and time off work because of an accident, all at a low, fixed monthly cost. Unlike traditional health care, premiums for ancillary products have stayed relatively stable over the last 10-15 years. As such, matching a high deductible plan with a robust package of ancillary products is one way to better control insurance costs.

“Ancillary products help minimize out of-pocket risks you may not be aware of or are not covered by health insurance plans,” says Heidtke. “A lot more people are going toward high-deductible plans, but they can’t afford to assume any big risks that may happen … this helps minimize that exposure.”

With the uncertainty and constant change in the insurance market, especially in health care insurance, it’s critically important to review your insurance coverage on an annual basis and have an open, supportive relationship with your agent. “Members need to make sure they are working with a specialist who will stay on top of things for them,” says Heidtke. “That is why we are here.”

GIS agents pride themselves on the personalized service they provide to construct a specialized insurance program to best serve each member’s individual needs. That customer-first ethic and understanding for small business owners and everyday people is rooted in the company’s history, which got its start as a family-owned business providing insurance to farmers.

“Greater Insurance Service agents are here for you,” says Heidtke. “Let us be in your corner to sort through the ins and outs of your insurance coverage. We will make sure you are fully insured in the best possible way with the best possible price. Let us build you a program not just a policy.” TLW GREATER INSURANCE SERVICE CORP. 414 Atlas Ave., Madison, WI 53714 800-747-4472 greaterinsurance.com

www.tlw.org

ACCOUNTING ON TAP TAX REFORM – FEDERAL TAX DUE VS. REFUNDS

BY DAN BERGS, CPA

M

any taxpayers had significantly different tax results during 2018 than in prior years. The Tax Cuts and Jobs Act (TCJA) had significant impacts on individuals and businesses.

This federal tax reform did not have a significant impact on state income taxes. Let’s cover a common scenario that resulted in many taxpayers owing more tax than in prior years.

Then let’s look at those who were overpaid on their income taxes.

Many taxpayers who work for an employer had balances due on their federal tax returns this year. There can be several reasons for this, but below is the most common reason I saw a shift in refunds vs. amounts due on federal tax returns.

FINE-TUNING PAYROLL WITHHOLDINGS In February 2018, federal payroll withholding tables were adjusted. After payroll withholding tables were adjusted, the vast majority of individuals had less federal withholding on each paycheck. This means that paychecks were larger each pay period because the federal taxes being paid with each paycheck were less. Many taxpayers had less total federal tax as a result of tax reform, but the withholding on their paychecks had decreased at a larger rate. If this was your tax scenario, then it is recommended that you change your federal payroll withholdings.

The higher amount of exemptions claimed for payroll withholding decreases your withholding. The lower amount of exemptions results in a higher amount of payroll withholdings.

For example, a couple married with two exemptions will have more federal tax withheld than a married couple with three exemptions. Below is a common example for 2018 when the total tax was actually lower, but because federal tax withheld

on paychecks was too low, this taxpayer had to pay in tax in 2018 when they were used to receiving a refund.

Some taxpayers ended up overpaying their income taxes more than usual. Many of these individuals were business owners.

Small, medium-sized and large businesses typically came out ahead with tax reform. If you overpaid on your taxes, there are also adjustments you can make. You can decrease your payroll withholdings if you are an employee. If you are a business owner or make quarterly estimated tax payments, then you can decrease the amount of estimated tax payments made on a quarterly basis. Another consideration is reviewing what your income will be for the current year. If your income can fluctuate (up or down) then talking with a tax advisor is helpful to ensure there are no surprises come April 15.

PAY UPFRONT OR GET A REFUND? Many individuals wonder whether it is better to get a refund or pay in tax. Typically, it depends on the situation. For example, if you have a hard time saving money and rely on tax refunds as a forced savings mechanism then it would make sense to adjust your payroll withholdings to ensure you will receive a refund. If you don’t want to give an interest free loan to the federal government and would rather wait to pay tax until it is absolutely due, then you are probably OK having a tax liability. Many taxpayers, especially retired individuals, want to come close to a break-even point every year. I highly encourage consulting your tax advisor when considering changing paycheck withholdings or estimated tax payments. TLW Dan Bergs, CPA is a supervisor in the Tax & Business Services Department with Wegner CPAs LLP. Wegner CPAs LLP has offices in Madison, Baraboo, Waukesha and Janesville.

This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Dan at 608-442-1986 or dan.bergs@wegnercpas.com.

2017

2018

Total Federal Tax

$10,000

$9,000

Federal income tax withheld from paychecks

$11,000

$8,000

Tax due (refund)

($1,000)

$1,000

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FEATURED AFFILIATES

3 SHEEPS BREWING COMPANY

DRINK WISCONSINBLY

Though a relatively new affiliate member of the Tavern League of Wisconsin, 3 Sheeps Brewing Company’s membership “was long overdue,” says founder and brewmaster Grant Pauly.

From an idea conceived in a bar by a guy in Wisconsin in 2013 (that’s really all the details the company will share), Drink Wisconsinbly embodies the essence of what it means to be a Wisconsinite.

“We really appreciate all of the support and friendships we have with the bars and restaurants in Wisconsin, many of whom are members of the Tavern League,” says Pauly. “Being an affiliate member is a nice way for us to be able to support them and hopefully help us to become better partners.”

What started as a hobby for Pauly thanks to a homebrew kit he received as a birthday gift from his wife, sparked a passion that would become the dream that is Sheboygan’s 3 Sheeps Brewing Company. Pauly and his team’s approach to craft beer is “equal parts art and science,” making everything from IPAs to ambers and stouts to pilsners. They have a large barrel-aging program, as well as the ability to produce unique beers on a regular basis.

“We work very hard to make sure that our beers are balanced, consistent and are what today’s consumer is seeking,” says Pauly.

“People trust our beer, which we believe makes it easy for our partners to sell. We are located in Sheboygan and we travel the state to offer support through samples, events and programming.

We try hard to make sure that our relationship does not end when a keg of beer is sold. We want to help make sure that keg is consumed, the customer is happy, and we are able to establish a long-term relationship with our partners.”

During April, 3 Sheeps increased its capacity by 40% to keep up with current demand. In 2018, the company grew 50% in Wisconsin and through March 2019, was up 30% over the previous year. 3 Sheeps is distributed throughout the state.

“We continue to grow at an incredible pace,” says Pauly. “We would not be able to do this without all of our great partners out there, so thank you so much for your support, for pouring our product, and letting us continue to make beer for a living!”

For TLW members considering adding 3 Sheeps’ beers to their lineup, know that Pauly and his team are equally committed to your success. “Our goal is to understand what the account needs so that, together, we can find the right product that will sell the best for both of us,” he says.

An affiliate member of the Tavern League of Wisconsin since 2017, Ryan Walther, CEO of Wisconsinbly Holdings LLC, says that becoming an affiliate was basically a must: “Drink Wisconsinbly not being a member of the Tavern League is comparable to the Packers not owning a football.”

The company touts itself as celebrating and preserving our state’s culture with its product offerings. “Drink Wisconsinbly is unofficially the official lifestyle brand of Wisconsin,” says Walther. “We sell merchandise and gifts that would be right at home in any establishment across the Tavern League.”

Merchandise in the Drink Wisconsinbly lineup includes clothing like T-shirts, hoodies, even onesies for the youngest Wisconsin enthusiast, with catchy Wisconsin-esque sayings.

They also carry branded drinkware, flags, signs and other knickknacks, like PopSocket phone grips, magnets and more.

He notes that co-branded merchandise is available, and Walther is elated to announce the recent launch of the Drink Wisconsinbly Beverage Company. The company’s first product? Drink Wisconsinbly Brandy. “It’s damn good brandy!” he says. “If there is any state in the union that deserves its own brandy, it’s the great state of Wisconsin.”

Drink Wisconsinbly representatives cover the entire state with the company’s merchandise and gifts. The company’s brandy is distributed by Badger Liquor and the Frank Beverage Group.

It’s also available wherever brandy is sold.

Because Drink Wisconsinbly is as Wisconsin as the Tavern League, Walthers believes that partnering with Tavern League members is a natural fit. “As the unofficial official lifestyle brand of Wisconsin, Drink Wisconsinbly celebrates and preserves our state’s culture like no other,” he says. “Our merchandise, gifts and brandy will relate to your customers more so than the other national or international brands. We know Wisconsin, because we are Wisconsin.”

3 SHEEPS BREWING COMPANY

DRINK WISCONSINBLY

1837 North Ave., Sheboygan, WI 53083 920-395-3583 | 3sheepsbrewing.com

320 W. Highland Ave, Milwaukee, WI 53203 608-712-3446 | drinkwisconsinbly.com

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WISCONSIN MOTORCYCLE ROADS TRAVEL GUIDE Wisconsin Motorcycle Roads Travel Guide is your connection to Wisconsin’s more than 300,000 registered motorcycle owners and the $21 billion in annual tourism dollars that travelers bring into the state.

TLW affiliate members as of March 2019, owners Todd Zirbel and Katie Kostelecky distribute the travel guide around the entire state to all the official welcome centers, as well as bars, restaurants. motels, gas stations and motorcycle shops.

“We get many requests to ship our guide to people all over the United States who will be visiting Wisconsin,” says Zirbel, “Our guide is well received by all travelers according to the Wisconsin Welcome Centers.”

The company prints 25,000 copies of the motorcycle travel guide, and all advertisers in the guide are also featured on the website. “We both are longtime riders, and we can recommend your business when asked by our readers and fellow riders about places to go in your area,” says Zirbel.

As they frequent TLW-member establishments, becoming an affiliate member of the Tavern League of Wisconsin made good business sense for Zirbel and Kostelecky. “We stop at a lot of Tavern League members’ establishments when we are selling advertising for our travel guide and distributing them across the state,” says Zirbel. “And when we are done for the day, we stop for a cold one and something to eat.”

The pair also works with Tavern League members when they do volunteer work. Based in Porterfield, in Marinette County, they have organized and run charity events like the Putt Putt Vroom Vroom mini golf tournament and the Frosty Toy Run in their area.

Although involved with their local Marinette County Tavern League, Zirbel and Kostelecky look forward to meeting more members across the state in coming months. “We will be traveling across the state all summer distributing our travel guides and we’re looking forward to meeting with Tavern League members when we are in your area.” TLW WISCONSIN MOTORCYCLE ROADS TRAVEL GUIDE

P.O. Box 23, Porterfield, WI 54159 715-938-2485 | wisconsinmotorcycleroads.com

WALLY 414-217-1731 DAYTON 262-510-4513 wimilkcaps.com

Where You Belong Affiliate Member

Partnering with the Tavern League since 1988 Auto - Home - Life - Health - Business Representing:

Since 1996

2916 Church St. Stevens Point, WI 54481 Tel: 715.344.8383 Toll-Free: 800.675-5137 www.DisherInsurance.com

Mike Disher - Matt Disher - Michael Disher II - T.J. Phillis www.tlw.org

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NEW MEMBERS TLW NEW MEMBERS FEBRUARY 16, 2019 – APRIL 28, 2019 STATE ONLY

Sinissippi Lake Pub Meribeth Shovick Hustisford, WI

Pine River Inn Gabe Williams Hillsboro, WI

Mayville Golf Club Jeff Trott Mayville, WI

DISTRICT 1 Rock County Al’s Dayton Place Al Chapman Belleville, WI

Ranch Grub & Pub Danny Goeman Rubicon, WI

Draft House Matthew Kealy Janesville, WI

Jefferson County Mr. Brews Taphouse Fort Atkinson, WI

Walworth County Vegas Gentlemen’s Club Michelle Lamay Darien, WI

Watering Hole LLC Robert Fandrey Waterloo, WI

Rosewood Entertainment LLC Mark Hladish Sr. Delavan, WI Wagon Wheel Wesbrook Hopkins Delavan, WI Jack Rabbit Fizz Justin Ehrhardt Elkhorn, WI

Columbia County Otsego Yacht Club Danielle Brakmanis Rio, WI The Whiskey Barrel Zach Ziegler Portage, WI Dodge County Stormy Music Venue Kyle and Lindsay Storm Beaver Dam, WI Dodge Entertainment Center Thomas Odegard Horicon, WI

On Premise

Waukesha County Bottoms Up Tavern Shaun Bowe Butler, WI Ella’s Public House Mark Zierath Delafield, WI Knights of Columbus Michael Vosen Menomonee Falls, WI Double Gee Bar & Pizza Inc. Charles Wilbur New Berlin, WI

DISTRICT 3 Crawford County Sportsman’s Bar & Grill Jerry Bekkum Ferryville, WI

Horicon Hills Golf Club James Merkel Horicon, WI

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Madison/ Dane County School Grounds Coffee House Loretta Morrow Cottage Grove, WI Vintage Spirits & Grill Mark Kraemer Madison, WI

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Tipsy Goose Lisa Unkel Watertown, WI

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Fraternal Order Of Eagles Karen Hallberg Prairie du Chien, WI

Washington County The Slippery Rail Mark Merten Allenton, WI

Lucky’s Eastside Pub James Kayler Wausau, WI

Grant/Iowa County Red’s Supper Club Cuba City, WI

Bilda’s Friess Lake Pub Victoria Bilda Hubertus, WI

Portage County Sunset Bay Grill Inc. Diana Greiner Mosinee, WI

Bootleggerz Saloon Cheryl Denning Kewaskum, WI

Bullpen Tracy Rosenthal Rosholt, WI

Finish Line Bar Rahn Swell Slinger, WI

Rose House LLC Rosalind Kealiher Stevens Point, WI

Slinger Super Speedway Todd Thelen Slinger, WI

Shawano County Sportsman’s Harlo Hillsberg Bonduel, WI

The Slingerhouse Pub & Grille Tracey Smith Slinger, WI

Golfside Pub Mike and Sara Gerrits Shawano, WI

The Hollow Bar & Grill LLC Andrea Bomkamp Montfort, WI La Crosse City/County The Barre Diner Jamie Bahr West Salem, WI Monroe County Murray’s On Main Mike Murray Tomah, WI Sauk County The River Mill Food & Spirits Josh Margosian La Valle, WI Badger Bar David Nelson Reedsburg, WI

DISTRICT 4 Fond du Lac City/County Lori’s Bar & Grill Lori Suprenand Oakfield, WI Manitowoc County Badger’s Den Kiel, WI Meadow Lanes West LLC Oscar Swanson Manitowoc, WI Oshkosh/Winnebago County Planeview Travel Plaza Dirk Binnema Oshkosh, WI

The Old Waterin Hole Christopher Schultz West Bend, WI

DISTRICT 5 Adams County Romano’s Pizza & Pub Joseph Romano Nekoosa, WI Green Lake Area Town Square Tap Zachary Frazier Green Lake, WI Marathon County Straight Home Bar & Grill Amanda Schmidt Eland, WI Cassel Bar & Grill Spencer Holbach Marathon, WI

Sandbar Grille Robert Jacques Shawano, WI Waupaca County Banjo’s Bar Cindy Brabender and Curt Kersten Waupaca, WI Waushara County Good Times Richard Decker Redgranite, WI Rick’s Irish Pub Rick Young Redgranite, WI The Post Office Linda Leitner Redgranite, WI Wood County Whoudini’s Inc. Jim and Lisa Conley Wisconsin Rapids, WI

The Local Pub & Grill Scott Bergman Marathon, WI

www.tlw.org

NEW MEMBERS DISTRICT 6 Brown County Lucky 7’s Bar & Grill LLC Lucky 7’s Green Bay, WI Jed’s New Stein N Grill Michael Nejedlo New Franken, WI Door County The Hitching Post Bar & Grill Andrew Ripp Sturgeon Bay, WI Forest County Armstrong Creek Pub Robert Laurence Armstrong Creek, WI Charlie’s Lake Metonga Resort Mike Paschen Crandon, WI Pour Judgement Michael Mather Wabeno, WI Kewaunee County City Limits Lorraine White Algoma, WI Jed’s New Stein N Grill Michael Nejedlo New Franken, WI Marinette County Embers 1871 Sherry Veriha Peshtigo, WI Oconto County Riverwood Saloon Deborah Wood Lena, WI Phil’s Philling Station Philip Maynard Townsend, WI

www.tlw.org

Outagamie County The Daily Pint Chris Paulson Appleton, WI Home Burger Bar James Ferg Appleton, WI Muncheez Pizzeria Paul VanderLinden Appleton, WI OB’s Brau Haus Frank Schadt Appleton, WI The Boar’s Nest Brad Cox Black Creek, WI

Black Bear Bar & Campground Nick and Cathy Balistreri Holcombe, WI

St. Croix County Vinny’s Sports Bar & Grill Aaron Wilhelm New Richmond, WI

Paradise Shores 4 Kaylyn Szaniszlo Holcombe, WI

DISTRICT 8

Uncle Salty’s Golf & Camp William Carrell Holcombe, WI Alburn Bar & Grill Theresa Hanson New Auburn, WI

Adventures Resort Jason Rafko Tony, WI

Ashland/Bayfield County El Dorado Jesus Hernandez Ashland, WI

Mickey’s Bar Don Sports Tony, WI

Wildcat Saloon Scott Ovaska Marengo, WI

Rose’s Bay Resort & Campground Scott Meunier Weyerhaeuser, WI

Burnett County Northwoods Bar Benais Smiley Danbury, WI

DISTRICT 7

Arnold Bar LLC Eric Hurlburt Sheldon, WI

Barron County Good Times Saloon Teresa Wescott Rice Lake, WI

Curve Inn Amy Dircks Stanley, WI

Greater Northwoods Wolf’s Den Bar & Grill Eric Behnke Mercer, WI

Eau Claire City/County Hmong Noodle Wrap Inc. Pang Cher Vue Eau Claire, WI

Lincoln County B’s Club 107 Brenda Lawrie Merrill, WI

Chippewa County Falls Bowl Joseph Minke Chippewa, WI Bresina’s Old Town Bar & Grill Megan Bresina Chippewa Falls, WI Joel’s 4Corner Joel Seidlitz Chippewa Falls, WI Loopy’s High Shores Club William Kleich Chippewa Falls, WI Mystic Bar Nikki Poirier Chippewa Falls, WI Slim’s Lake Hallie Tavern Tim Connor Chippewa Falls, WI The Pourhouse Kathy Degre Elk Mound, WI

Jackson County R & R’s First & Last Chance Rhonda Charneski Black River Falls, WI Pepin County Cell Block Lounge Patti and Charlie Sobottka Durand, WI Pierce County Eastender Bar Nicole Schmidt Ellsworth, WI Junior’s Restaurant + Tap House Dustin Hanson Fiver Falls, WI Polk County Club 300 LLC Tim Vasatka Frederic, WI

Superior/Douglas County Middle River Tavern Roger Smith Poplar, WI Soft Pines Resort Diane Rosenstiel Solon Springs, WI Average Joe’s Mike Lemon Superior, WI Grumpy’s Tavern Craig Burger Superior, WI

Oneida County Black Bear Bar Ryan Domaszek Minocqua, WI

DISTRICT 9

Three Lakes Chamber of Commerce Collette Sorgel Three Lakes, WI Rusk County Hot Shots Bar John Hoiby Bruce, WI

Milwaukee County Friends On Forest Home Thomas Mettille Greenfield, WI Lychee Gardens Frank Yee Greenfield, WI

D Bar & Resort LLC Vicki Ahles Holcomb, WI DJ’s American Pizza & Pub LLC Dale and Jessica Olsen Ladysmith, WI

Flambeau River Outfitters Rodney Schaefer Ladysmith, WI

Caminobar LLC Casey Rataczak Milwaukee, WI Moonshine Pub & Grill Peter Djakic Milwaukee, WI Dinger’s Pub Steve Niick West Allis, WI

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AFFILIATE MEMBERS TLW AFFILIATE MEMBERS AS OF APRIL 28, 2019 A-1 Amusement Ackley Novelty Inc. Adams County Chamber of Commerce & Tourism Allied Games Inc. American Entertainment Services Inc. American Income Life Amusement Devices Inc. ASCAP - American Society of Composers B & K Bar & Restaurant Supplies B-M Music & Games Badger Mats Badger Mutual Insurance Company Badger State Events Entertainment Baird - Farley Forster Herbenson Group Bar Rag - SRB Search LLC Bar Rags Drinkware Baraboo Sysco Food Services Batzner Pest Control Bay Towel/Linen Rental Bayland Insurance Benedict Refrigeration Service Bevinco Big Game Sports Cards/ Sterling Graphic Blue Honey Bio-Fuels Inc. BMI (Broadcast Music Inc.) Bob Schuchardt Insurance Bowling Centers Association of Wisconsin Brakebush Brothers Brat Stop Products LLC Breakthru Beverage Wisconsin Brew Pub Lotzza Motzza Pizza Bromak Sales Inc. Bruvue Inc. Bullseye Games C.D. Zeropay Captain Ken’s Foods Card Concepts Merchant Services Cash Depot CCI Merchant Services Central Wisconsin Insurance Associates Chambers Travel Community Business Development Cookies BBQ Sauces & Seasonings Cornerstone Processing Solutions

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Corporate Casuals LLC D & D Amusement Games LLC Davis & Kuelthau SC Delafield Brew Haus Demon Spirits LLC Devere Company Inc. Discus Drink Wisconsinbly Edge One Inc. El Cortez Hotel & Casino Electronic Performance Systems LLC Elite Amusement Company Elite Hood Cleaning Ember Glo Emil’s Pizza Inc. Fabiano Brothers Flanigan Distributing Flashbanc Inc. Flashpoint Designs Fleming’s Fire I Flipside Coin Machines Inc. Focus On Energy Foremost Business Systems Forest Floor Foods Game Management Corp.

General Beer - Northeast Inc. Gimbel, Reilly, Guerin & Brown Glavinsured Agency Inc. Grand Geneva Resort Great Lakes Beverage Great Northern Amusements Gunderson Linen Hansen Auction Group Health Markets Insurance Agency Heartland Business Systems Heartland Payment Systems Hiawatha Chef Supply Inc. Holiday Wholesale Inc. HSC Business Brokers Illinois Casualty Company Indianhead Foodservice Dist. Inc Insurance Center Insurance Group Jahnke Coin Machine Just In Time Refrigeration LLC Kavanaugh’s Restaurant Supplies Kessenich’s LTD. KLB Insurance Services-Illinois Casualty Lamers Bus Lines Lebby’s Frozen Pizza

Lee Beverage of Wisconsin LLC LibDib Luige’s Frozen Pizza Inc. M & R Amusements & Vending LLC Madcity Cocktails Magnuson Inc. Maple Avenue Marketing & Apparel Mass Appeal Inc. MBE CPAs McFleshman’s Brewing Co. Metropolitan Food Service Equipment Meyer Brothers LLC Midstate Amusement Games Midwest Amusements Midwest Coin Concepts of WI Midwest Insurance Group Milwaukee Brewers Milwaukee Bucks Milwaukee Pedal Tavern LLC Minhas Micro Distillery Mitchell Novelty Co. Modern Cash Register Systems Modern Specialty Motion Technology Inc. (Autofry) Murphy Desmond SC National Chemicals Inc. Nei-Turner Media Group Inc. New Glarus Brewing Co. NHS Food Service Noble Insurance Service Northern Lakes Amusement Northwest Coin Machine Co. Northwoods Cab Paradise Printing Company Park Ridge Distributing Inc. Paychex Inc. Pecatonica Beer Company Pehler Distributing Inc. Pepsi Beverages Company POS Partners Precision Pours Inc. Pretzelhaus Bakery/Funacho Quaker Bakery Brands Quarter Time Racine Amusement Inc. Red’s Novelty LTD. Redco Foodservice Equipment Reinhart Foodservice LLC Remedy Bloody Mary Mix Restaurant Technologies

Retail Control Solutions Riverside Foods Inc. RJT Limo RM Advertising Inc. Rum Runner Tropicana S & S Distributing Inc. Safe Harbor Payment Systems Saloons N Spoons/Turbo Chemical Sam’s Amusement Co. Sanimax USA LLC Saratoga Liquor Co. Inc. Schenck SC Schierl Brand Solutions LLC Schmidt Novelty Scott’s Vending Inc. Service Specialists Sketchworks Architecture LLC Society/Disher Insurance Spooky Beverage LLC SpotOn Stansfield Vending Inc. Stevens Point Brewery Superior Beverages LLC Superior Vending Taylor Enterprises of WI Inc. Tesch Chemical Think Ink & Design 3 Sheeps Brewing Co. Tim-Todd Services Inc. Toast Inc. Tom Sawyer Amusements Tri-Mart, Midwest Food & Tobacco Group Tricky Dick Specialty 2 Tricor Insurance 21st Century Financial Services Universal Apparel Upload Motion Advertising U.S. Foods Vern’s Cheese Inc. Vincent, Urban, Walker & Assoc. Insurance Vito Fryfilter Inc. Wausau Coin Machines Inc. WI Hospitality Insured Wine Institute Wisconsin Motorcycle Roads Travel Guide Wisconsin Restaurant Association Wisconsin Souvenir Milkcaps Wollersheim Winery & Distillery

www.tlw.org

LOCAL LEAGUE UPDATES BOWLING TOURNAMENT BRINGS IN A CROWD The Landmark Lanes in Superior was the location for the April 27 TIPAC fundraiser held by Superior/ Douglas County Tavern League. At press time, the funds raised were still being tabulated, but according to 8th District Director Keith Kern, the event was “a great success.”

THIRD DISTRICT’S ANNUAL POOL TOURNAMENT IS A SELL OUT Congratulations to the organizers of the annual TLW 3rd District Pool Tournament held at the Moose Lodge in La Crosse on Feb. 25. The event drew 48 teams, selling out all spots by Jan. 7. The following teams won their divisions: A Division – Jailhouse Saloon, first place; Shifty’s Shack, second place; Track II 101, third place. B Division – Top Shots Green, first place; Top Shots Haas, second place; Track II Heimer, third place. C Division – BJ’s Airport, first place; Leon Country Tavern, second place; Northend Bar, third place.

KENOSHA COUNTY DONATES TO HONOR CONNOR The annual Kenosha County Tavern League Fishing Derby held Saturday, Feb. 23 raised thousands of dollars for area charities, including this $5,000 check presented to Honor Connor, a foundation that helps critically ill children cope with long hospital stays and chemotherapy treatments.

KCTL ENJOYS A CASINO TRIP ADVENTURE TURNOUT FOR LEG DAY IMPRESSIVE Over a dozen members of the Langlade County Tavern League made the trip to Madison on Mar. 19 for the TLW’s Legislative Day. The group was part of the over 300 members that attended.

Members of the Kenosha County Tavern League had an overnight adventure to Keshena, where they enjoyed the Menominee Casino Resort. This is the third annual casino trip for the league in which they raise funds for their SafeRide program. Pictured here are members at a stop at the War Bonnet Bar & Grill in Keshena.

WANT TO SEE YOUR LOCAL LEAGUE FEATURED IN ON PREMISE? Send your photos and a brief description to: Pete Madland, petem@tlw.org; Chris Marsicano, c.marsicano@yahoo.com or Barb Howell, bhowell@ntmediagroup.com www.tlw.org

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ADVERTISER INDEX Anheuser-Busch Inc. anheuser-busch.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

B&K Bar Supplies bandkbarsupplies.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Cornerstone Processing Solutions Inc. cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Disher Insurance disherinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Edge One Inc. edgeone.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Jim’s Specialties halo.com/jim-flynn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Promotional Products

1000’S OF ITEMS FOR YOUR ADVERTISING PENS • CALENDARS • APPAREL • BAR TOKENS

Many American Made Products Halo Rep. - Jim Flynn Janesville 608-758-3470 or Cell 608-201-2055 Email: jimsspecialties@yahoo.com Website: www.halo.com/jim-flynn

Wisconsin Souvenir Milkcap

PULLTAB PROMOTIONS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 262-510-4513 daytonyoung12@gmail.com www.wimilkcaps.com

Kessenichs LTD. kessenichs.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

MillerCoors Inc. millercoors.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Society Insurance societyinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Sysco Foods sysco.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

WAMO wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

Wisconsin Souvenir Milk Caps wimilkcaps.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37, 42

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On Premise

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MAY/JUNE 2019

Advertise in

On Premise the official publication of the Tavern League of Wisconsin

CONTACT:

Louise Andraski, Account Executive louisea@ntmediagroup.com

Direct: 608-873-8734 Fax: 262-729-4476

NEI-TURNER MEDIA GROUP www.tlw.org

MAJOR SUPPORTER of

State and Local Tavern Leagues

PARTNERS IN PROGRESS TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Sponsor of the TLW Trip Give-away at TLW Spring Conference & Show • Donor of Large Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (SafeRide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box 259506 Madison, WI 53725 www.WAMO.net

608.709.1960 608.824.2205 E amanda@wamo.net P F

A complete list of WAMO members can be found at www.WAMO.net.

Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament.

100% FLAVOR. 0% COMPROMISE. 6 SIMPLE INGREDIENTS

NOTHING ARTIFICIAL

SPARKLING COCKTAIL WITH NATURAL FLAVOR