On Premise March/April 2017

THE OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

MARCH/APRIL 2017 TLW.ORG

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ALSO INSIDE: Vacations: A Must for All of Us How to Navigate Legal Issues The Latest ABL News from Washington

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The Official Publication of the Tavern League of Wisconsin MARCH/APRIL 2017 VOLUME 35, NO. 2

FEATURES

OK TO GET AWAY. . . . . . . . . . 12 Vacations, Time for One’s Self are Key to Avoiding Burnout

NAVIGATING LEGAL ISSUES. . . . . . . . . . . . . 16 Why Contacting an Attorney is Good for Your Business

SPRING CONFERENCE

82ND ANNUAL SPRING CONFERENCE. . . . . . . . . . . . . 21

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Radisson Hotel & La Crosse Center April 3-6, 2017 • Schedule of Events • Keynote Speaker & Seminars • Hotel Information & Registration Form • Entertainment & Host League • Tradeshow Exhibitor List • Auction Form

LEAGUE SPOTLIGHTS LEAGUE PROFILE . . . . . . . . . . . . . . . . 30 Grant/Iowa County Tavern League

BUSINESS SPOTLIGHT. . . . . . . . . . . . . 31 Sandy Hook Tavern

CHARITY SPOTLIGHT. . . . . . . . . . . . . 32

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Wisconsin Badger Camp

MEET THE DIRECTOR. . . . . . . . . . . . . 33 Jerry Day

DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Accounting On Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Ask the Bartender. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

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PRESIDENT’S PERSPECTIVE TIPS FOR MEMBERSHIP RECRUITMENT

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his issue’s article may seem like a broken record for many of our members and leagues, especially for those who do exceptionally well at membership recruitment. For several years we have been telling members that the TLW is over 5,000 members strong, and guess what, we are. The problem is there are leagues that have fantastic membership growth while others remain stagnate or are losing members. My goal is to reiterate why membership in our association is so important and to provide some pointers on how to increase your league’s numbers. If you know of leagues that need a boost in membership, help me out by passing this article on to league leaders you know that are struggling with member retention.

Every league should have a membership committee with a membership chair. That does not mean that the chair or the members are the league’s only recruiters. Anytime you are out in your community you are representing the association and you should be promoting it. At your monthly meetings the designated chair should give an updated membership report that covers the status of your membership role, including new members, members that are up for renewal or those that have let their memberships lapse. The membership chair should divide the list of lapsed members and those up for renewal and give it to committee members, so they can reach out to each one. Then at the following month’s meeting, committee members should be held accountable and provide an update about those they’ve contacted. If your membership committee is failing at this, it may be time to look for a new membership chair.

Each county has different approaches when it comes to membership recruiting. Having designated times of the year when you go out as a group to solicit members is a great way to increase membership. The key to this, however, is to reach out to business owners ahead of time to let them know your intentions, and to ensure they’ll be available to talk when you stop by. This past year Grant/Iowa County did a fantastic job of increasing their membership. They set aside funds for the recruiter to go out to increase membership. This may not work for all leagues.

When you go out and recruit new members, make sure you are informed about current issues that pertain to our industry. In the “members only” section of the TLW website you can download a membership recruitment guide. Reviewing this before going out will help you or the group to have a successful recruitment drive. Some of this year’s legislative issues we will be facing are: funds for SafeRide advertising, the breakdown of the three-tier system and the continuing expansion of beer and liquor licenses.

While out recruiting it is important to use a soft sell approach and listen to the business owner about his concerns. By using the recruitment guide you should be able to overcome reasons for not joining the association. If possible, encourage them to join before you leave. Should they need time to think about joining, be sure to follow-up with a phone call or stop by their place of business a few days later.

Remember, our association is stronger in numbers! This makes Scott and Matt’s job in Madison a lot easier when they tell legislators that they are representing 5,000 members as opposed to 500 members.

I want to thank all of our recruiters throughout the state for the thankless job you do time and time again! With that, let’s see if we can make 2017 the year that marks our all-time high for membership recruitment!

Terry J. Harvath TLW President

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MANAGING EDITOR Barbara Howell, Nei-Turner Media Group, Inc.

ART DIRECTOR Kayla Collins, Nei-Turner Media Group, Inc.

GRAPHIC DESIGN Jerriann Mullen, Nei-Turner Media Group, Inc.

ADVERTISING SALES Louise Andraski, Nei-Turner Media Group, Inc. louisea@merr.com

ADVERTISING COORDINATOR Julie Schiller, Nei-Turner Media Group, Inc. ads@ntmediagroup.com

PRINTED BY RR Donnelley Long Prairie, Minnesota On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

On Premise is produced by Nei-Turner Media Group, Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-729-4471, louisea@merr.com.

Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.

Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2017 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

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PARTNERS IN PROGRESS MAJOR SUPPORTER OF STATE AND LOCAL TAVERN LEAGUES TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Giveaway at TLW Spring Conference • Donor of Large Screen TV at TLW Fall Convention

LOCAL TAVERN LEAGUE PROGRAMS (SAFERIDE, GOLF, OTHERS) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box 259506, Madison, WI 53725 | T: 608.709.1960 | F: 608.252.9243 | E: amanda@wamo.net A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament

FRONT RAIL A NEW ADDITION TO THE TLW STAFF

BY PETE MADLAND, TLW EXECUTIVE DIRECTOR

Your Board of Directors thought it was about time we increase our TLW Staff. I couldn’t agree more. Going back to the early to mid-90s, we have had the same number of people operating in our Madison office. Over those years, much has changed. Our membership has almost doubled, we now have a SafeRide Program, a Food Safety Course, a website, etc. Well, you get the point.

As with any business, when volume increases or services expand additional labor is needed to meet increased demand. It is with that in mind that I want to give Lori Schiek, our new assistant executive director, the opportunity to introduce herself to you. I am confident she will be a valuable asset to our organization:

I

grew up a Hodag. For those of you that don’t know what a Hodag is, you need to visit Oneida County and stop by Rhinelander, the home of the Hodag. I lived there for 18 years before I ventured to Eau Claire where I attended the University of Wisconsin - Eau Claire and received my bachelor’s degree.

After completing college I moved to Madison which I’ve called home for 23 years now.

I am honored to be with the TLW and I am looking forward to getting to know each league and being able to give back to all the local communities that make up my home state, Wisconsin. TLW

Passionate about the outdoors and enjoying being on the water, Madison was a natural fit. I love running and have participated in marathons and triathlons and now have my two children, Joe and Olivia, dabbling in races alongside me.

While in Madison I have worked in both corporate and private businesses that gave me the experience needed to join the TLW. Since starting in January I have learned the processes of the extensive programming and coordinating that goes into educating and training members in our food safety program, become knowledgeable in the software program that houses and runs the TLW and I have started building lasting relationships with our board members.

I look forward to working with the administrative team and the Board of Directors to improve the league’s membership program by researching, exploring and presenting new ideas to heighten our members’ experience. I will make it a priority to listen to concerns and actively participate in problem-solving to strengthen local leagues across the state.

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Lori Schiek, TLW assistant executive director www.tlw.org

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ABL Update – The Latest Industry News From Washington

BY ABL EXECUTIVE DIRECTOR JOHN BODNOVICH

back. Those reforms said the Visa and MasterCard networks could no longer block their competitors from trying to get business and allowed their customers, merchants, to choose which network (including smaller companies like Star, Pulse, NYCE and others) they wanted to use.

2017 ABL ANNUAL MEETING Join us March 26-28 for the 2017 ABL Annual Meeting in Las Vegas, Nevada.

Equal parts hospitality, education and networking, the ABL Annual Meeting is where independent on- and off-premise beverage retailers come together to discuss the trends, challenges and opportunities facing them and their peers.

Registration for the 2017 ABL Annual Meeting is $299 and includes access to all general sessions and hospitality events.

New to this year’s meeting, attendees will also receive a complimentary 2-Day Expo Hall pass to the Nightclub & Bar Show at the Las Vegas Convention Center. For more information, please visit www.ablusa.org.

BARS & LIQUOR STORES HAVE TO COMPETE: WHY SHOULDN’T BANKS? (First published in www.thehill.com, Feb. 3, 2017.)

The hundreds of thousands of bars and liquor stores across America know a thing or two about competition.

When it comes to buying beer, wine and spirits, customers can vote with their feet and their wallets. That’s because a well-regulated and highly competitive beverage-alcohol marketplace has ushered in more consumer choice than ever before.

Congress brought some of this type of competition to debit cards a few years

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And, the reforms gave banks incentives to compete on price rather than let Visa and MasterCard price-fix their fees. If they go with price-fixed fees, the Federal Reserve limits how high they can be.

The reforms have started to make a real difference and help Main Street businesses and their customers.

Before these reforms were put in place, whenever a customer swiped a card, local beverage businesses were plunged into a murky backwater of price-fixing where big banks used their muscle to squash competitors and charge outrageous fees for their services.

Most people had no idea this was happening when they swiped a card to pay their bar tab, or that it was raising the price they paid for a six-pack of beer or a bottle of bourbon.

But the fact was that these “swipe fees” were hurting Main Street businesses that were trying to provide jobs and benefits to their communities.

Now, the gains that have been made in this David vs. Goliath battle could be wiped out if some in Congress have their way.

Even with the modest reforms to debit cards, banks are still marking up their debit card fees an astonishing 500 percent, according to the figures the banks themselves report to the Federal Reserve.

Still, Congress did usher in badly-needed, pro-competition measures to the debit-card marketplace.

Beverage licensees, with their fellow members of America’s retail community, aren’t asking for a leg up. They want a level playing field; they want the swipe-fee market to behave the way the rest of our economy does: with competition ensuring fairness and bringing efficiency and lower prices to consumers.

And make no mistake: These problems become everyone’s problems. Tighter margins for retailers mean they are forced to raise prices to at least partially cover the exorbitant cost of price-fixed swipe fees and, most critically, keep their doors open.

Congress should not even consider repealing these pro-consumer debit reforms, especially with big banks enjoying soaring profits.

Keeping in place swipe fee reforms signals support for a level playing field for businesses of all sizes and would continue to save consumers hundreds, if not thousands, of their hard-earned dollars annually.

Congress should protect the progress made on debit-card reform and explore other ways to increase transparency and competition to truly make the payment card market a free one.

THE OUTLOOK AHEAD We’re off and running with the 115th Congress and the Donald J. Trump Administration. The GOP-led Congress has an ambitious agenda and plans to focus its efforts on big projects over the first 100-200 days.

For beverage licensees, there are some carry-over issues that ABL has worked on now for multiple Congresses, and there www.tlw.org

will likely be some new legislation that will require attention.

BORDER ADJUSTMENT TAX AND BEVERAGE RETAILERS Embedded in the House Republicans’ tax reform plan is a “Border Adjustment Tax” that is quickly becoming THE topic of discussion in tax policy circles. In order to offset a proposed lower corporate tax rate (dropping from 35 percent to 20 percent) and incentivize U.S. companies to stay in the United States, House Ways and Means Committee Chairman Kevin Brady (R-TX), with the tacit support of House Speaker Paul Ryan (R-WI), is promoting a tax plan that would essentially shift taxes from goods that are exported from the U.S. to goods that are imported and sold in the U.S. Proponents of the tax argue that the border adjustment tax would raise $1.1 trillion over 10 years, and would do minimal economic harm because some economists contend that a border adjustment tax would lead to a stronger U.S. dollar, which would make it cheaper to import goods, and would cancel out the higher taxes on imports. Skeptics suggest that this is merely an academic theory which, should it fail to materialize, could mean the loss of hundreds of businesses and hundreds of thousands of American jobs.

The alcohol industry continues to weigh the implications of this as yet unseen final tax proposal. It has also been challenging for businesses (and the associations that serve them) to accurately forecast the exact financial impact of the tax if implemented, though some estimates suggest that it could be approximately a $1 billion cost to the alcohol industry.

Despite that projected cost, there is not yet unanimity in the alcohol industry when it comes to this tax. Beverage importers, including many foreign-based distillers and brewers with large imported beer portfolios, are very concerned. However, domestic producers, some of which are net-exporters, see a tax shift of this nature as potentially beneficial, or at least crippling to imported brands that compete against their domestic brands.

From the retail perspective, any additional cost to suppliers will almost certainly be passed down to customers or retailers will www.tlw.org

potentially choose to not carry products that don’t have a viable margin. Either way, increased cost of goods for beverage retailers is not a good thing, nor is limiting their selections.

Recently ABL joined with 81 national and state trade associations on a letter to the Chairman and Ranking Member of the House Ways and Means Committee, expressing concern about the “border adjustability tax” provision included in the House tax reform blueprint, and pledged to work with Congress and the Administration on a pro-growth comprehensive tax reform that can work for all segments of the American economy.

ESTATE TAX REPEAL BILLS INTRODUCED ABL recently signed-on to letters from the Family Business Estate Tax Coalition (FBETC) and the Family Business Coalition (FBC) in support of the introduction of the Death Tax Repeal Act (S. 205; H.R. 631) by Sen. John Thune (R-SD), Rep. Kristi Noem (R-SD) and Rep. Sanford Bishop (D-GA). The legislation is identical to that which was introduced in the 114th Congress, and which passed the House in 2015. It’s also worth noting that full repeal of the estate tax is included in the House GOP tax reform blueprint, though draft of an actual tax reform bill is not expected until the second 100 days of the Congress.

POTENTIAL FOR SWIPE FEE REFORM REPEAL A sweeping financial bill to undo the Dodd-Frank bill of 2010 has been a top priority for big banks for the past six years, and they finally seem to have a champion in HFSC Chairman Jeb Hensarling (RTX). Rep. Hensarling is the author of the Financial CHOICE Act, and is expected to reintroduce it (or something similar) in the coming months. Big banks and their allies have already launched an expensive and aggressive ad campaign attacking retailers and the Durbin Amendment. ABL is working with MPC on messaging that asks legislators to support competition in the debit card marketplace by not repealing the Durbin Amendment.

E-FAIRNESS BILL TO BE REINTRODUCED Rep. Steve Womack (R-AR) has announced that he plans on reintroducing

legislation to create a level playing field for merchants competing against out-of-state businesses that can sell products tax-free.

Under current federal law, a state can only force a business to collect sales taxes it is owed if the business has a connection to that state – a physical store, office or warehouse within its borders, for example.

A STANCE ON MARIJUANA? While the Obama Administration’s Department of Justice made it clear that their enforcement priorities were elsewhere when it pertained to states that legalized recreational marijuana (provided they implemented policies that kept it away from schools, etc.), it’s less clear what the Trump Administration’s DOJ, under the leadership of conservative Attorney General Jeff Sessions will do.

Sessions has been mum on just how vigorously he would enforce federal drug laws, but he has a history of being tough on drug-related crimes, once advocating for the death penalty for anyone convicted of a second drug trafficking offense.

The path of least resistance for the attorney general will be to maintain the stable if somewhat uneasy relationship between state laws that legalize marijuana and federal laws that make it illegal.

PASS-THROUGH PARITY? As the border adjustment tax debate continues, another potentially game-changing tax issue hangs in the balance for many small businesses. House Republicans are being pressured to accept a bill (H.R. 116) that would require that the tax rate paid by owners of pass-through businesses be no higher than the corporate rate. Passthrough (S-Corp) businesses are the most common form of business, and a Tax Foundation study has found they make up 94 percent of nearly 28 million businesses that employ a majority of private-sector workers. TLW

The American Beverage Licensees is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The ABL represents the Tavern League of Wisconsin and its many members as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

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OK to Get Away Vacations, time for one’s self are key to avoiding burnout

By Amanda N. Wegner

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ithout a doubt, the hard work that comes along with owning and managing an on-premise establishment can be stressful. At the same time, with so much to do, it can be difficult to take time away. Yet left unchecked, stress can kick off a dangerous downward spiral that can affect your health, your relationships and your business.

“Owning a business can feel like a 24-hour work world with more things arising during a work day than we have time to address,” says Dr. Shilagh A. Mirgain, Ph.D., a senior psychologist with UW Health.

“Constant interruptions, managing difficult personalities, responding to e-mails and juggling deadlines can leave us feeling overextended and exhausted by the end of the day. And, we might bring this stress home, affecting everyone in our family life. These are warning signs that it’s time to take a break.”

Adds Todd Ruedt, a certified business coach with ActionCOACH of Elm Grove: “Burnout is a huge challenge for business owners. It’s why I sought out business coaching and counseling in the first place.”

Unfortunately, the burnout rate for people working in the hospitality industry is among the highest of all industries.

According to the annual Permanent Life Situation Survey, hotel and restaurant workers experience employee burnout at a rate of one in seven. While the survey is conducted annually in The Netherlands, the results are consistent with other findings throughout the world.

One way tavern owners can combat burnout is by taking time for themselves and taking time away from the business.

Yes, it is OK to get away.

MORE THAN CHRONIC STRESS Burnout occurs when we are under chronic stress, says Mirgain. People are susceptible to burnout when they experience a prolonged period of having too much to do with not enough time, energy or resources available. “We feel overextended, frazzled, exhausted and even helpless,” says Mirgain. “We don’t do our best work when we reach this point.

We begin to lose interest and become less productive at work with less energy and motivation. Our personal lives also suffer. We can start to feel as if we are going

“Taking a trip to a new destination, having a weekend getaway when you unplug from work or just experiencing something new in your town can offer benefits to your health and physical and emotional well-being.”

DR. SHILAGH A. MIRGAIN, PH.D., SENIOR PSYCHOLOGIST, UW HEALTH through the motions, getting by through the day in perpetual overwhelm.”

Burnout is different than just being stressed, she adds; it involves a sense of disengagement, withdrawal, helpless and hopelessness, lower mood, detachment and a loss of motivation from work, relationships and life.

Burnout has many symptoms. From a physical perspective, burnout causes muscle tension, lower immune system functioning, less energy, disturbance in appetite and sleep patterns, and frequent headaches or other bodily pain and discomfort. Emotionally, it can increase agitation, anxiety, sadness, irritation. It can cause a negative outlook, a loss of motivation and sense of accomplishment, fear of failure and self-doubt. It can ultimately lead to using substances to cope, social isolation, trouble focusing, procrastination, making mistakes, lashing out at others, missing work days or arriving late or leaving early.

“Burnout is extremely detrimental to one’s health; it’s extreme, but I’ve seen business owners who have died from it.”

TODD RUEDT, CERTIFIED BUSINESS COACH, ACTIONCOACH OF ELM GROVE www.tlw.org

Ruedt has seen what high stress and burnout can do to a business owner firsthand.

“Burnout is extremely detrimental to one’s health; it’s extreme, but I’ve seen business owners who have died from it. It can cause ulcers, heart issues, mental health issues … it’s a much bigger issue that just being exhausted,” he says. “If you travel down this path without any change, it can cause larger problems in the future.”

The physical, mental and emotional symptoms can also have consequences for one’s business, he adds. “Within a business, burnout can cause confusion, difficulty figuring out what’s right and what’s wrong. It can cause problems with your team, including difficulty keeping staff and finding the right staff. It can also lead to incomplete projects, losing business, financial challenges, payroll getting out of hand. It’s not a pretty picture.”

EVERYDAY DE-STRESSORS Despite the frenetic pace of running a business, build some brief pauses into your workday to recharge, says Mirgain; these small breaks are protective against burnout. “I recommend people stop every hour and do three deep breaths, or one minute of focused breathing. This practice can be especially useful when you feel yourself becoming frazzled; use the simple breathing exercise to help you pause. When you do, you’ll make better decisions and will MARCH/APRIL 2017

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WHY USE A TRAVEL AGENT? Using a travel agent, says Colleen Chambers, minimizes disappointment; for instance, it’s easy to make a resort look better on the Internet than it is in real life. “When my agents travel, they experience these places for clients and can speak intelligently about them. It’s one thing to look at a picture of a resort or read about a cruise, but it’s another thing to actually experience it.”

Working with a travel agent also helps you stay on budget, get a decent price for your money and ensures you have everything you need in order before you take flight.

For instance, travelers now need a passport with six months’ validity if they are going anywhere on an airplane that crosses an international border. “These are the small things you don’t think about when you’re making plans, but being in this industry, we focus on details to make sure trips go seamlessly from beginning to end.”

be better able to think through your response to situations and people.”

It’s also good to pause as you are transitioning from some set of tasks to another, arriving at a meeting, answering a phone call or heading home, serving as a natural break from one activity to another.

Ruedt wholeheartedly agrees with taking time to de-stress. “Plan time for your own well-being. Each day, take 30 minutes to an hour for yourself, whether that’s gym time, spending time outdoors, meditation or just quiet time alone,” he says. Building that time into your day, personally taking time away from your business and family, is important.”

Finally, don’t be afraid to seek outside help if the stress of running a business is catapulting you down the wrong path: “Seek outside help,” says Ruedt. “There are many resources to help you through the challenges of owning and running a business.”

GETTING AWAY Sometimes, however, you have to get away. “Taking a trip to a new destination, having a weekend getaway when you unplug from work or just experiencing something new in your town can offer benefits to your health and physical and emotional well-being,” says Mirgain.

In fact, several different studies have shown that vacation and leisure activities help individuals reduce their stress levels and improve their emotional and mental health. And the benefits are almost immediate; after only a day or two, an overwhelming percentage of people experienced a significant drop in stress.

“This change in scenery can recharge your batteries, put things into perspective and strengthen your relationship with loved ones,” Mirgain adds.

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Colleen Chambers knows a thing or two about how a change in scenery can recharge one’s batteries. And as the owner of Chambers Travel and an affiliate member of the Tavern League of Wisconsin, she can offer numerous places around the globe to relax and recharge.

In the category of affordable getaways, Chambers recommends cruises as well as resorts in Cancún, Mexico and Punta Cana, Dominican Republic. “Those are two of the biggest sellers. They have many all-inclusive resorts, so you pay upfront and don’t have to spend more for additional drinks and other items.

That makes it much easier to budget.”

For cruises, she adds, many are starting to adopt an all-inclusive model that’s so popular with resorts, making it easier to compete, which is a definite perk for travelers.

A little further afield, Europe is usually a “very good value” in the spring and fall.

At present, it is an especially great value as the Euro is almost even with the dollar.

Also on the European front, Mediterranean cruises are becoming a hot ticket and very competitive with Caribbean cruises, though the airfare is higher, says Chambers. “The nice thing about a Mediterranean cruise is that it’s all-inclusive, so you pay before you go,” she says.

“And with this cruise option over a Caribbean [cruise], now you’re going to experience four or five different countries.

That’s a neat experience right there.”

Getting away and taking a vacation isn’t just good for your soul, says Chambers, it can be good for your business. “The No. 1 reason to travel is to experience something outside the box, to experience something outside the little world of your business. But travel, especially for those in the food and hospitality industry, can bring in so many other ideas. Maybe it’s trying new foods to enhance your menu offerings, or maybe it’s taking away ideas to better run your business. But one of the biggest things is being able to talk intelligently to patrons about the world. So get out, see the world and have fun.” TLW

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NAVIGATING

LEGAL ISSUES

Why Contacting an Attorney is Good for Your Business

By Christopher L. Strohbehn

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have represented bar and tavern owners over the years for a number of issues. I have received calls on all sorts of situations but for now I want to focus on two of the most frequent and expensive: licensing issues and civil suits involving pay-per-view theft.

LICENSING ISSUES One of the most valuable parts of a tavern or bar owner’s business is the license that allows him to operate. That license is a valuable piece of property that ultimately derives from the owner’s relationship with the local police department and municipal licensing authority. Whether you are starting out or running an established business, it cannot be overstated that if you are encountering issues on the premises, options one and two should always be working with the police and municipal entities to face those issues collaboratively rather than in an adversarial manner.

Let’s take an example. You are running a tavern that has encountered contacts with the police department for altercations, underage patrons, unlicensed bartenders or crowd nuisance issues. The local police department wants to meet with you to discuss these issues. What is the best way of dealing with that meeting? Do you take a confrontational tone and refuse to make changes to how your business is operated? Or do you consider making a few tweaks to satisfy local police?

MAINTAIN A GOOD RELATIONSHIP WITH LAW ENFORCMENT Understand that when you are looking to renew your liquor license, which is the key to the success of your business, one of the first things the aldermen or trustees sitting on the licensing board are going to do regarding license renewal, is look to the police department to see what sort of establishment you have been running. They will ask if there have been police contacts and what the result of those contacts have been. You do not want the police department commenting or advocating that the presence of your business is a detriment to public safety by virtue of how it has been operated.

Let’s flashback to that meeting with the police department.

If you attend that meeting and take a confrontational tone, or dismiss suggestions that police offer about how to make improvements to reduce law enforcement interactions on the premises, you risk making an enemy out of a potential ally.

You want the police on your side when you are looking to renew your license. You do not want an adversarial position with the police department because they can push the municipal attorney or body to suspend, revoke or refuse renewal of your license. Above all else, you want the police to work with you and not against you. www.tlw.org

If all attempts at cooperation fails at the municipal level, there are legal challenges that can be taken in circuit court to attempt to preserve your license. That being said, the best defense and protection for your business is to find a better path and avoid the confrontation.

CIVIL LAWSUIT ISSUES: PAY-PER-VIEW THEFT Lawsuits are expensive. They require talking to lawyers and defending your business in court. Commonly, bar and tavern owners think of defending their businesses against people injured on their premises or by employees. However, there is a little known risk that you face that may not be on your radar that you should take note of: the theft of UFC and Boxing pay-per-view fights.

What is pay-per-view theft? No doubt many bars and taverns across this state cater to clientele that enjoy viewing these payper-view events. They can be a boost to business and reason for patrons to make it out to the bar to hang out with friends for a night of fun. It is understandable that a bar or tavern owner may want to court those customers to come to their place of business.

Unfortunately, if these events are not aired in accordance with the law, it places a significant amount of legal liability on the bar or tavern owner.

PIRATING IS A NO WIN SITUATION In my experience, it is all too common that some business owners, many running smaller “corner” type bars and pubs, make the mistake of legally purchasing the pay-per-view fight on their home cable provider and bringing a box in, or running a cable wire from a nearby residence into the bar. While that allows the bar to display the pay-per-view to its customers, it is a recipe for disaster.

Thereafter, the UFC, Zuffa, Joe Hand Promotions, J&J Sports Productions, or another corporate arm will hire investigators to conduct audits at the varying pub, tavern or sports bar locations in your city or town. It is not uncommon for these investigators to visit locations throughout the state of Wisconsin.

These investigators will often wear hidden video cameras in an attempt to catch the unauthorized airing of these events. The investigators will also take pictures of the cars in the parking lot to obtain potential witnesses and use other means to prove the unauthorized viewing.

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Shortly thereafter, one can expect that the tavern or bar owner will receive a letter or call from a law firm or representative from the aforementioned corporate or legal entities that had the ownership rights of this event accusing the bar or tavern owner of stealing or “pirating” the pay-per-view event and seeking extraordinary damages, penalties and attorney fees.

As basis therefore, the representative will cite certain federal statutes that allow exorbitant penalties to punish and deter this type of conduct.

GET THE FACTS FIRST At that point, they will demand a large settlement from the bar or tavern owner to avoid lengthy and costly litigation. I know the panic that owners have felt after receiving this type of letter and threatened financial ruin. Do not simply enter into a settlement or a “payment agreement” without talking to a lawyer about possible alternatives. The bar or tavern owner may have defenses to the claims asserted. There may be legal technicalities or insufficiencies in the claims asserted. Explore the defenses. Sometimes, if the lawyer pushes the other side, the plantiff may lack the proof to sustain their claim. Talk to a lawyer before you make a decision. I understand that when you think of a lawyer you think of “added cost” but most lawyers will talk initially to anyone for free. You do not want to enter into a detrimental financial arrangement for a mistake if you have not looked at your potential defenses. Not only that, even if at the end of the day the bar or tavern owner has no

defenses, a lawyer is likely to be better able to extract a fairer or financially feasible settlement for the business owner.

GET AN IMPARTIAL ADVISOR Lawyers often get a bad rap for varying reasons. That being said, we are here to help our clients. Your business is more often than not your livelihood. Whether you are dealing with the ongoing relationship with your police department or municipal licensing bodies, or crisis management issues like a severe altercation at your bar, or if you are the target of a legal claim like pay-per-view theft, a lawyer can be that impartial adviser and the advocate you need to help you navigate difficult times.

There are some 22,000 lawyers in the state of Wisconsin. Do not be afraid to contact one in your time of need. TLW

Christopher L. Strohbehn is a partner with Gimbel, Reilly Guerin & Brown, LLP, Milwaukee, a TLW affiliate member. He joined the firm in 2002 and has developed a diverse litigation practice that focuses on personal injury, commercial, civil, criminal and insurance coverage litigation.

To reach Christopher, email him at: cstrohbehn@grgblaw.com

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CORPORATE SPOTLIGHT U.S. BANK PAYMENT SOLUTIONS/ELAVON

A

licia Purpur, market manager for U.S. Bank Payment Solutions/Elavon, says U.S. Bank is known nationwide with locations in approximately 30 states, but she says the corporate culture stresses maintaining that community bank feeling. “We still know our community members and want to be very involved,” she explains.

As a newly designated preferred credit card processing provider to the Tavern League of Wisconsin, U.S. Bank is very involved with the TLW, says Purpur. “We go to every single trade show and then based on each county, participate at that level by attending monthly meetings, or at a minimum, we attend on a quarterly basis,” she notes. Purpur says it’s important to her and the other 10 market managers assigned to Wisconsin counties that TLW members have a direct relationship and contact person with U.S. Bank.

She says the company is proud to offer a 12-hour guarantee to its clients. This means that no matter what day of the week or time of day, a U.S. Bank rep will respond to a client’s concern within 12 hours. Purpur knows it’s not always easy to call an 800 number when there’s an emergency situation, but she says TLW member-clients appreciate U.S. Bank’s ability to provide a personal contact that knows their situation and can provide assistance.

She adds that members of the U.S. Bank group in Wisconsin are especially versed in the challenges of TLW members, because several once worked as bartenders.

“That’s where they learned the customer service skills they need,” Purpur explains.

She says it’s important to her and the others to have a mutually beneficial relationship with their clients because the more they know about them, the better and more customized service they can provide.

This is especially true if TLW members find it difficult to secure financing. Purpur explains that she and her colleagues have

www.tlw.org

been working to establish relationships with those having a hard time finding financing and bridging that gap to the bank.

U.S. Bank’s preferred provider status for TLW members was voted on at the October 2016 Fall Convention, and unanimously passed by the TLW Executive Board, says Purpur. She emphasizes the main thing for TLW members to know is that U.S. Bank actually owns the credit card processing company, Elavon. “We have the ability to make our own decisions and don’t pay a middle man,” she adds.

“We guarantee that we will be the lowest rate for them but also as the association grows, members will see a drop in pricing.” Purpur explains this further, by saying that as the number of TLW-member accounts rises, the entire group processing rate will decline.

Since Oct. 10, she says the greatest amount of money U.S. Bank has saved a TLW member was $391.65 per month and the lowest was $27.65 per month.

“These are single locations,” she exclaims with excitement.

Purpur also says that U.S. Bank staff members are well-versed in EMV and the transitions that accompany that form of credit card payment.

“We have so much to offer, to so many different types of customers, it’s hard to put a label on our services. There might be an establishment in the state that has never taken credit cards before and they want to start out with something simple,” she says. “Then we may have a restaurant that is looking to implement iPad-based sales systems.”

U.S. Bank provides solutions for all, and as TLW-member businesses do well, U.S. Bank does too. “Together, we’ll grow local Wisconsin economies and communities,” Purpur says. TLW U.S. Bank Payment Solutions Alicia Purpur 425 Pine St., Green Bay, WI 54301 Phone: (920) 664-2476 alicia.purpur@usbank.com www.usbank.com

Whether a member wants to rent or buy their equipment, U.S. Bank is flexible and will work with each business to determine what is right for them. It also offers traditional point of sale terminals or mobile terminals that accept payments anywhere, anytime. Purpur explains that U.S. Bank’s services allow TLW members to process all forms of payment: major credit and debit cards, electronic checks, as well as gift or loyalty cards.

Its proprietary service, MerchantConnect™ is an online portal for users to manage their card transactions in real time.

Batch details, deposit history, chargeback and retrieval status are all available with this service, and it requires no special software. It is password protected and cardholder information is secure.

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SPRING CONFERENCE APRIL 3 - 6, 2017 RADISSON HOTEL & LA CROSSE CENTER LA CROSSE

TLW: Proud to Serve SCHEDULE OF EVENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 KEYNOTE SPEAKER & SEMINARS. . . . . . . . . . . . . . . . . 23 HOTEL INFORMATION & REGISTRATION FORM . . . . . . . . . . . . . . . . . . . . . . . . . 24 ENTERTAINMENT & HOST LEAGUE. . . . . . . . . . . . . . . . 25 TRADESHOW EXHIBITOR LIST . . . . . . . . . . . . . . . . . . . . 26 AUCTION FORM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

2017 Spring Conference Schedule of Events MONDAY, APRIL 3, 2017 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting – Radisson/Ballroom A 9:00 A.M. to 5:00 P.M. Food Service Sanitation Courses & Exam - Radisson/Minnesota Room (Class Registration is open to members and non-members) 12:00 P.M. to 1:00 P.M. Board Lunch – Radisson/Ballroom B 3:00 P.M. to 6:00 P.M. Registration – South Facility Lobby, La Crosse Center 8:00 P.M. to 1:00 A.M. La Crosse County League Welcome Party LOCATION: All Star Lanes BAND: Ontourage Buses will pick up attendees in front of the La Crosse Center starting at 5:00 P.M.

TUESDAY, APRIL 4, 2017 8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – South Facility Lobby, La Crosse Center 8:45 A.M. to 9:15 A.M. Nomination Committee – Boardroom A, La Crosse Center/South-Upper 8:45 A.M. to 9:15 A.M. Rules Committee – Boardroom B, La Crosse Center/South-Upper 8:45 A.M. to 9:15 A.M. Resolution Committee – Boardroom C, La Crosse Center/South-Upper 9:15 A.M. to 12:00 P.M. General Session – South Hall B, La Crosse Center Attendance Drawing Host League Intro - Southern Zone VP, Jim Pickett Opening Ceremony – La Crosse County President, Mike (Brownie) Brown Color Guard Present Colors Vice President’s Remarks – Chris Marsicano President’s Report – Terry Harvath President’s Award Secretary’s Report – Erin Farrar Treasurer’s Report – Tom Dahlen Presentation- Dick Leinenkugel Keynote Speaker – Major General John Borling (USAF, Ret.) Attendance Drawing First Timers Orientation 12:00 P.M. to 5:00 P.M. Trade Show – South Hall A, La Crosse Center Bean Bag Tournament – Contest for TIPAC

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12:00 P.M. to 4:00 P.M. Silent Auction – South Hall Lower Lobby, La Crosse Center 1:00 P.M. to 2:00 P.M. Seminar – Pouring for Profit Presented by: Rick Marx, La Crosse Beverage and Samantha Szukalski, MillerCoors Upper Ballroom A, La Crosse Center 3:00 P.M. to 4:00 P.M. Seminar – Insurance Presented by: Multiple Speakers Upper Ballroom A, La Crosse Center 8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest South Hall B, La Crosse Center THEME: TLW: “Proud To Serve” COSTUME: Military BAND: Dude Fresh Band sponsored by: ASCAP 9:00 P.M. to 10:00 P.M. Live Auction for TIPAC South Hall B, La Crosse Center

WEDNESDAY, APRIL 5, 2017 9:00 A.M. to 5:00 P.M. Registration & $2 Bill Exchange South Facility Lobby, La Crosse Center 9:30 A.M. to 11:00 A.M. General Business Meeting South Hall B, La Crosse Center Attendance Drawing Secretary Stephanie Klett, Wisconsin Dept. of Tourism ABL Report – Bob Sprenger Legislative Report - Scott Stenger Executive Director’s Report – Pete Madland Parade of Candidates Good and Welfare Attendance Drawing 9:00 A.M. to 2:15 P.M. Silent Auction – South Hall Lower Lobby, La Crosse Center 11:00 A.M. to 3:00 P.M. Trade Show – South Hall A, La Crosse Center Bean Bag Tournament Contest for TIPAC 11:15 A.M. to 11:45 A.M. League Leaders Meeting – General Session Room/South Hall B Open to all attendees 2:00 P.M. to 2:45 P.M. Vendors Drawings Trade Show Area (Attendees must be present to win) 2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing – Trade Show Area (Exhibitors’ booths must still be set-up)

3:00 P.M. to 3:30 P.M. Winter Get-Away Presentation Upper Ballroom C Presented by Chambers Travel 3:00 P.M. to 4:00 P.M. District Caucuses: 4th District - Boardroom A - Upper 3rd District - Boardroom B - Upper 5th District - Ballroom A - Upper 7th District - Ballroom B – Upper 4:00 P.M. to 4:30 P.M. Winter Get-Away Presentation – Upper Ballroom C Presented by Chambers Travel 4:00 P.M. to 5:00 P.M. District Caucuses: 1st & 9th District - Boardroom A - Upper 2nd District - Boardroom B - Upper 6th District - Ballroom A - Upper 8th District - Ballroom B - Upper 5:00 P.M. to 6:00 P.M. President’s TIPAC Reception – West Hall, Upper Sponsored by: Minhas Micro Distillery

THURSDAY, APRIL 6, 2017 8:00 A.M. to 9:00 A.M. Voting – Ballroom A – La Crosse Center Upper 9:30 A.M. to 12:00 P.M. General Business Session – South Hall B, La Crosse Center Attendance Drawing Presentation - Samanatha Szukalski, distributor sales manager, MillerCoors Rules Committee Report Swearing in of Officers Nomination Committee Report Parade of Candidates Host League Drawing Foundation Raffle Ticket Drawing Core Drawing Trade Show Buyers Raffle Good & Welfare DVD Presentation President’s Closing Remarks Attendance Drawing Retiring of Colors 12:00 P.M. Foundation Meeting – Ballroom A – La Crosse Center Upper 12:00 P.M. La Crosse City/County President’s Reception Michael (Brownie) Brown Mike’s Logan Bar & Grill 1400 Caledonia St La Crosse, WI 54603-2411 Note: Times and events are subject to change without notice.

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2017 Spring Conference Keynote Speaker Keynote Address

Major General John Borling United States Air Force, Retired TUESDAY, 9:15 A.M. – 12:00 P.M. GENERAL SESSION DRINKING DEEPLY … OF LIFE (HOW TO HANDLE IT) A look back as well as what lies ahead will be the focus of General John Borling’s keynote presentation. A fighter pilot, an Air Force Academy graduate, a graduate of the National War College with executive education at Harvard University, a White House Fellow, and a Vietnam Veteran are some of the highlights of his distinguished career. Through his presentation, General Borling will share many of his experiences and thoughts with you.

As a fighter pilot during Vietnam, the general was shot down by ground fire and captured.

His 6 ½ years as a POW gives him a unique perspective on life. The general will talk about his nationally-acclaimed book Taps on the Wall and how it became a reality.

This is an opportunity to listen to a true American hero tell his story as well as to hear his thoughts concerning the future of our country. His message will be clear and concise and one that you will want to share with others when you return home.

Book signing and photo opportunities will be available in the trade show.

General Borling’s presentation is co-sponsored by the La Crosse County Tavern League and Combined Insurance.

2017 Spring Conference Seminars TUESDAY, 1 P.M. TO 2 P.M. – UPPER BALLROOM A, LA CROSSE CENTER POURING FOR PROFIT Presented by: Rick Marx, La Crosse Beverage and Samantha Szukalski, MillerCoors Pouring a profitable tap beer is an art, and it’s quickly becoming a lost art. Whether you’re serving a pint with no head or pouring a pint down the drain trying to create a head, profits are being lost with every beer poured!

Tap beer should be profitable. With the explosion of craft beers more and more tap lines are being used but not used properly. This seminar will help solve that problem.

Rick Marx of La Crosse Beverage along with Samanatha Szukalski of MillerCoors will discuss profitability of tap beer and demonstrate how to pour for profit. If you have tap beer at your place of business, this is a must-attend seminar for you.

Rick Marx of La Crosse Beverage has spent his adult life in the beer business and possesses a strong background in draft service, maintenance and beer quality.

Samanatha Szukalski runs the on premise beer department for MillerCoors. One of her many roles is to teach on premise business owners how to be more profitable with pours, pricing and key profitability. www.tlw.org

TUESDAY, 3 P.M. TO 4 P.M. – UPPER BALLROOM A, LA CROSSE CENTER BUSINESS INSURANCE: THE BASICS YOU NEED TO KNOW This seminar will feature insurance experts who will speak about topics specific to you, a business owner.

Property Insurance to Value: Presented by: Andrew & Matt Disher, Disher Insurance, a division of Ansay & Associates Are you insuring your bar or restaurant to its full value? Did you know if you have a significant loss you may not be covered correctly?

We’ll educate you on possible property insurance coverage gaps that could prove costly if not addressed.

Contract Labor and the 9-point IC Test: Presented by: Peter Clemency of Ansay & Associates and Jim Putzer, workers compensation claims manager, Society Insurance Are you responsible for bands you hire, because they are contracted labor? As an owner, are you responsible for paying Worker’s Compensation for a band member that’s injured in your business? In this seminar, we’ll go through the 9-Point Test to make sure that you are covered properly.

Slip ‘N Fall Loss Prevention: Presented by: Corina Kretschmer, Ansay & Associates and Tim Hoffman, risk control technical specialist, Society Insurance Did you know that the #1 cause of injury in taverns is slip and fall accidents? In this seminar you will learn prevention tips and actions that will you help reduce your risk caused by these accidents.

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2017 Spring Conference Hotel & Registration 17th Ave S

r te ea Th Rd

Heritage Ln

13th Ave S Ave S

Darling Rd

Da ws on Av e

Sunset Lane

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dR ar

Va ge lley R wo d od Dr E We d ek R

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Pam

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Drivein Rd

Glendale Ave

32nd St S

Chase St

21st Pl S

7th

14th St

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31st St S

30th St S

Hoeschler Dr Sunrise Dr

15th St S

16th St S

REGISTER FOR THE CONFERENCE USING THIS FORM OR REGISTER AT WWW.TLW.ORG. Av Green Island Park

Sunset Dr

ateGreen Bay St Rd

Hyde Ave

Weston St Horton St

29th St S

St

Old

Farnam St

31st St S

Travis St Barlow St

13th St S

7th St S Miller St

Green Bay St

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East Ave S

21th St S

Redfield St

Rd

Cliffw

28th St S

13th S

15th S

Adams St

Park Ave

Denton St

So ut h

oule e

Grandad Bluff Park

LA CROSSE ROSSE

22nd St S

Jackson St

Ebn er C

Vin ey

Market St

20th St S

Winnebago St

Madison St

F

Grandad Bluff Rd

29th St S

Ferry St

Bliss Rd

Losey Blvd S

19th St S

16th S

14th S

10th St S

Farnam St

24th St N 23rd St N

17th S

15th S

Fron 2nd St t St N N

River Valley Dr

21th St N

13th St N

14th St N

West Ave S

Johnson St

Vine St State St

King St

Hixon Forest Park

Forest Hill Golf Course

Rd ell pb m Ca Pine St

Main St

Mississippi St

6th St S

Joesph Houska Dr

Braund St

Winter St

Custer St

12th

Larson St

East Ave N

Myrick Park k

Cass St 11th St S

9th St S

7th St S

Front St S

4th St S 3rd St S

$ 124 King, $ 129 Double Queen, $ 145 King Suite

La Crosse St

Cameron Ave Division St

5th Ave S

Houska Park

(608) 791-4004

Myrick Marsh

Badger St

Cameron Ave

$ 134 (1-4 people)

Red Cloud Park

Zeisler St Grove St

10th St N

(608) 782-1000

Radison Hotel Harborview 61 Plaza

Hemstock St

M

8th St N

$ 134 (1-2 people)

N Pettib one Dr

COURTYARD MARRIOTT HOTEL

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St.

Causeway Blvd

(608) 697-7300

Medco Ct

St. Andrew St

West Ave N

r ito on

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St. James St

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Island St Gould St

Riverside Park

Kramer St

Kane St Charles St

Copeland Ave

Buchner Pl

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County Rd SS

Kwik Trip Way

Lang Dr

Avon St

Windsor St Wall St Hager St

Copeland Park

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Sill St

Logan St

St. Cloud St

Pettibone Pettib Pett P e tib ettibone bo one o n Park Pa P ark k

Mayfair Pl

Gillette St

Liberty St

Caledonia St

Clinton St

SOLD OUT

Dr

Oak St

Rublee St

Rose St

Caroline St

Richmond Bay

Wood St

George St

LaCrescent Ct

North St

Onalaska Ave Prospect St Loomis St

Bainbridge St

e Dr shor

Hayes St

Car St

ASK FOR TLW ROOM RATE FOR ALL

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Palace St

Moore St Livingston St Gohres St

Goddard St

Commerce St

Cunningham St

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RATES

$ 149 (1-2 people) one king bed

(608) 784-4444

Ave S

S

French Island Isla a Hinkley Rd W

St ge or Ge Salem Rd Campbell St

Veterans Freedom Park

CHARMANT LUXURY HOTEL

HOLIDAY INN HOTEL & SUITES

9th Ave S 8th Ave S

Fanta Reed Rd

Lake

French

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90 Sky Harbour Dr

st Fore

Taylor St

ALTERNATE HOTELS

HAMPTON INN & SUITES DOWNTOWN

Oak

EXIT 2

RADISSON HOTEL LA CROSSE 200 Harborview Plaza La Crosse, WI 54601 (608) 784-6680

Dr

EXIT 4

Fishermans Rd

Airport Dr Fanta Reed Rd

La Crosse, WI HOST HOTEL

OS Esth er

Wilson St

Lakeshore Dr

TLW 82ND SPRING CONFERENCE & TRADE SHOW APRIL 3 - 6, 2017 RADISSON HOTEL & LA CROSSE CENTER

Ave 3rd

“TLW: Proud to Serve”

Hickory St Green St La Crosse St Greenbay St

St S

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2017 Spring Conference Entertainment Monday Night ONTOURAGE This talented five member band plays a variety of rock and country favorites that are sure to get you out on the floor and dancing! Their classic rock, country and country/rock repertoire includes a playlist that is long and sure to please. From “Sweet Home Alabama” and “Margaritaville” to “Brown-eyed Girl” and “Hit Me with Your Best Shot,” Ontourage plays the tunes you know by heart.

Tuesday Night DUDE FRESH Dude Fresh brings you the best of today’s hottest top 40 hits plus funk, throwback R&B/hip-hop, pop, country, party rock and timeless classics all combined and delivered in a rock party format!

Dude Fresh is comprised of top La Crosse area musicians that have accumulated over 50 years of onstage experience, providing airtight performances that readily live up to the “radio standard of music.” With a high-energy performance and a variety of danceable songs, Dude Fresh creates a fun and entertaining experience for any crowd.

Band sponsored by ASCAP.

Your Host League LA CROSSE COUNTY TAVERN LEAGUE The La Crosse County Tavern League is excited to be your host for the Tavern League of Wisconsin’s 2017 Spring Conference. The conference theme, “TLW: Proud to Serve” is a great reminder of the importance of honoring our nation’s patriots, while recognizing TLW members’ proud tradition of serving our communities.

Front row, from left: Art Ekern, Glenn Garbers, Mike Brown (aka Brownie), Tim Groth, and Shannon Foster. Back row, from left: Chad Longway, Andy Brye, Kyle Prentice, Joe Berra, and Sheri Olson.

www.tlw.org

La Crosse is known as the city where “three rivers meet.” In addition to the Mississippi River, the La Crosse and Black Rivers join together here. When TLW members converge on the city, it will be known as the city where three rivers and great friends meet!

Be sure to explore La Crosse and the surrounding area for good food, friendly service, tons of fun, and beautiful scenery. Members of the La Crosse County Tavern League will be ready to be of assistance should you need help. Again, welcome to La Crosse!

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2017 Spring Conference Exhibitor List as of 2/22/17 Affiliated Investment Group Booth # 32 James J. Ropel 234 N. Clark St Mayville, WI 53050 P: (920) 387-5952 jimropel@charter.net Investment Services & Retirement Plans Anheuser-Busch Inc. Booth # 59, 69 Hilary Gunn 2873 Holborn Circle Madison, WI 53718 P: (608) 335-6174 www.anheuser-busch.com hilary.gunn@anheuserbusch.com Assorted Malt Beverages B & K Bar & Restaurant Supplies Booth # 9, 10 Donald Falk 7100 W. Greenfield Ave. West Allis, WI 53214 P: (414) 259-9161 P: (414) 322-1605 cell F: (414) 259-9197 www.bandkbarsupplies. com dfalk50@yahoo.com Bar Stools, Pub Tables & Chairs, Booths, Glassware, Chemicals, Snacks, Pourers, Bar Chips, etc.

Baraboo Sysco Food Services Booth # 70 Julie Jaech 910 South Blvd.

Baraboo, WI 53913 P: (608) 355-8455 F: (800) 942-9417 www.baraboosysco.com jaech.julia@bar.sysco.com Wholesale Food, Equipment & Supplies & Disposables Brakebush Brothers Booth # 29 Al Neumann N4993 6th Dr. Westfield, WI 53964 P: (800) 933-2121, Ext. 1368 F: (920) 787-1603 www.brakebush.com aneumann@brakebush. com Frozen Value Added Chicken Products Brew Pub Lotzza Motzza Pizza Booth # 25 Denny Terrance 3027 W. Mason St. Green Bay, WI 54313 P: (920) 883-7851 www.bernatellos.com dennyterrance@yahoo. com Frozen Pre-Made Pizza, Lotzza Motzza Pizza

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Bromak Sales Inc. Booth # 90, 91 Gary Keller E9770 7th St. Clintonville, WI 54929 P: (715) 823-4429 F: (715) 823-7493 www.broaster.com broaster@bromakinc.com Broaster Company Equipment & Supplies, Broaster Foods Chambers Travel Booth # 16 Colleen Chambers 2121 Innovation Court, Ste. 1100 De Pere, WI 54115 P: (920) 496-9596 P: (800) 235-9596 F: (920) 496-9599 www.chamberstravel.info chambtrvl@aol.com Full Service Travel Agency Cornerstone Processing Solutions Inc. Booth # 21 Brad Palubiak 1600 S. Main St. Oshkosh, WI 54902 P: (920) 651-8888 F: (920) 651-8889 www.cornerstoneps.net brad@cornerstoneps.net ATM, POS, ECRS, Credit Card Processing and Equipment Dean’s Satellite & Security Booth # 105, 97 Sonya Pennel 2350 Commercial Dr., Ste. 1 Sparta, WI 54656 P: (608) 269-2897 F: (608) 268-5241 www.deansdish.com sonya@deansdish.com Satellite TV & Internet, Security Surveillance Edge One Inc. Booth # 49 Kris Zahn 161 Business Park Circle Stoughton, WI 53589 P: (608) 873-3311 F: (608) 873-3506 www.edgeone.com kzahn@edgeone.com ATM Sales & Service, Credit Card Processing Emil’s Pizza, Inc. Booth # 36 Sue Kraemer P.O. Box 168 Watertown, WI 53094 P: (920) 262-9756 F: (920) 262-2920 www.emilspizza.com skraemer@emilspizza. com Manufacture & Sale of Frozen Pizza

MARCH/APRIL 2017

Fleis Insurance Agency Inc. Booth # 120 Jim Adkins 1824 E. Main St. Onalaska, WI 54650 P: (608) 783-5206 F: (608) 783-5209 www.fleisinsurance.com jadkin@fleisinsurance. com Independent Insurance Agency

HSC Business Brokers Booth # 121 Jerry Vlaminck P.O. Box 739 Delano, MN 55328 P: (763) 972-9077 P: (800) 735-3512 F: (763) 972-9080 www.hscbrokers.com info@hscbrokers.com Commercial Real Estate Brokerage in the Hospitality Field

Foremost Business Systems Booth # 57 Lori Alwin 4834 Park Glen Rd. Minneapolis, MN 55416 P: (952) 920-8449 F: (952) 920-7880 www.foremostpos.com lori@foremostpos.com Aloha POS, Tableside Ordering, Gift Certificates, Online Ordering, Video Surveillance

Insurance Center Booth # 8 Teresa Perna 701 Sand Lake Rd. Onalaska, WI 54650 P: (800) 944-1367 F: (608) 783-1079 www.ticinsurance.com customercare@ ticinsurance.com Insurance, Full Service Agency, Age 65 Plus, Business Insurance

Great Lakes Distillery Booth # 11 Guy Rehorst 616 W. Virginia St. Milwaukee, WI 53204 P: (414) 431-8683 www.greatlakesdistillery. com info@greatlakesdistillery. com Rehorst Vodka, Citrus & Honey Vodka, Gin, Kinnickinnic Whiskey, Rum, Amerique Absinthe Greater Insurance Service Corp Booth # 37 Heather Heidtke 414 Atlas Ave. Madison, WI 53714 P: (800) 747-4472 F: (608) 221-0484 www.gisconline.com/ tlw/ heatherh@ greaterinsurance.com Life, Health, Personal and Property Insurance Products Holiday Wholesale Inc. Booth # 26, 27, 28 Dixie Marquardt P.O. Box 177 Wisconsin Dells, WI 53965 P: (608) 254-8321 P: (800) 333-8321, Ext. 102 F: (608) 254-8003 www.holidaywholesale. com dmarquardt@ holidaywholesale.com Candy, Snacks, Foodservice, Disposables, Cleaning Supplies, Novelties, Tobacco Products

Kessenich’s Ltd. Booth # 80 Cheri Martin 131 S. Fair Oaks Ave. Madison, WI 53704 P: (608) 249-5391 P: (800) 248-0555 F: (608) 249-1628 www.kessenichs.com cmartin@kessenichs.com Restaurant & Bar Equipment and Supplies Keynote Speaker Booth # 15 Major General John Borling (USAF, ret.)

Rockford, IL www.facebook.com/ generaljohnborling Book Signing of Taps on the Wall at Booth Lamers Bus Lines Booth # 125 Erica Dakins 2407 South Point Rd. Green Bay, WI 54313 P: (800) 236-1240, Ext. 10139 P: (800) 236-1240 F: (920) 496-3611 www.golamers.com ericadakins@golamers. com Wisconsin’s Premier School Bus and Motorcoach Company with 33 Locations Statewide Liquor Control Solutions Booth # 7.5 Steve Kaminski 2222 American Dr. Neenah, WI 54956 P: (920) 749-8007 F: (920) 749-8011

Luiges Frozen Pizza Inc. Booth # 119 Carl Schwibinger W3830 Cty. Rd. K Belgium, WI 53004 P: (920) 994-4884 F: (920) 994-4624 luiges@live.com Quality Frozen Pizza Mass Appeal Inc. Booth # 15, 14 Thomas G. Wilkinson 2247 Shawano Ave. Green Bay, WI 54303 P: (920) 469-2000 P: (800) 345-5432 F: (920) 469-1111 www.massappealinc.com sales@massappealinc. com Thousands of Advertising Items to Promote Your Business Metropolitan Food Service Equipment Booth # 58 Mark LaVick 2601 Birch St. Eau Claire, WI 54703 P: (715) 318-2337 F: (715) 895-8003 mlavick@mfsewi.com Commercial Food Service Equipment Meyer Brothers LLC Booth # 12 Bob Meyer P.O. Box 196 St. Nazianz, WI 54232 P: (920) 639-4488 www.themeyerbrothers. com robert.meyer@ themeyerbrothers.com Old Fashioned Cocktail Mix MillerCoors Booth # 19, 20 Hailey Richardson 3939 W. Highland Blvd.

Milwaukee, WI 53208 P: (614) 356-0580 P: (262) 203-4018 cell www.millercoors.com Hailey.Richardson@ millercoors.com Miller Coors Products Minhas Micro Distillery Booth # 124 Brenda O’Rourke P.O. Box 397 Monroe, WI 53566 P: (608) 293-0758 F: (608) 325-3198 www.minhasdistillery. com gm@rhinelanderbrewery. com Rail Liquor, Rum Horchata, Cream Liqueur of Different Types, Beer, Hard Sodas

www.tlw.org

2017 Spring Conference Exhibitor List as of 2/22/17 Modern Cash Register Systems Booth # 6 Tom Jones P.O. Box 574 Neenah, WI 54957 P: (920) 749-8007 F: (920) 749-8011 www.moderncash register.com tom@ moderncashregister.com Stand-alone Cash Registers and Pointof-Sale Systems, Sales, Service, Supplies & Peripherals

Pretzelhaus Bakery/ Funacho Booth # 24 Ken St. Clair 17656 Evergreen Ct. Brookfield, WI 53045 P: (262) 309-9902 F: (262) 797-0743 www.pretzelhausbakery. com ken@pretzelhausbakery. com Shelf Stable Soft Bavarian Pretzels. No Freezer or Refrigerator Storage, Icing & Cheese Sauces

Nei-Turner Media Group Inc. Booth # 31 Barb Howell 400 Broad St., Unit D Lake Geneva, WI 53147 P: (262) 729-4471 F: (262) 729-4476 www.ntmediagroup.com bhowell@ntmediagroup. com Publishing High-Quality Print Materials, Visitor Guides, Magazines and Custom Publications

Reinhart Food Service LLC Booth # 79 Mike Merrell 1500 St. James St. La Crosse, WI 54603 P: (608) 386-5050 www.rfsdelivers.com mjmerrell@rfsdelivers. com Broadline FoodService Distributor Equipment Supply

Office Product Co. Booth # 7 Chuck Helfenstein 3190 London Rd. Eau Claire, WI 54701 P: (715) 834-0517 F: (715) 834-2866 opc@cvol.net POS System, Cash Registers, Office Equipment Pabst Brewing Company Booth # 30.1 Jerry Malcore 20655 Tennyson Dr. Brookfield, WI 53045 P: (262) 439-9173 P: (262) 391-4629 cell www.pabstbrewingco. com jmalcore@pabst.com Beer - Pabst, Old Style, etc.

Precision Pours, Inc. Booth # 39 Tom Highum 12837 Industrial Park Blvd.

Plymouth, MN 55441 P: (800) 549-4491 P: (800) 549-4491 F: (763) 694-9343 www.precisionpours. com tomhighum@ precisionpours.com We Manufacture the 3 Ball Liquor Pour Used in Over 2,000 TLW Establishments

www.tlw.org

Riverside Foods Inc. Booth # 30 Mike Coenen 2520 Wilson St. Two Rivers, WI 54241 P: (800) 678-4511 P: (920) 323-3351 cell F: (920) 794-7332 www.riversidefoods.com musky@riversidefoods. com Breaded and Battered Appetizers and Seafood Safe Harbor Payment Systems Booth # 116 Ross Judnick 4724 Vaux Rd., P.O. Box 18031 Hermantown, MN 55811 P: (218) 729-9103 www.safeharbor paymentsystems.com safeharborpos@gmail. com POS Systems, ATMs, Credit Card Processing, Mobile Payments and Local Service Sand Creek Brewing Company LLC Booth # 60 Jim Wiesender P.O. Box 187 Black River Falls, WI 54615 P: (715) 284-7553 F: (715) 284-8081 www.sandcreekbrewing. com sales@ sandcreekbrewing.com Brewery: Premium Craft Brewed Lagers & Ales, Frostop Rootbeer

Sanimax USA LLC Booth # 123 Andy Barnaal 608 Bassett St. De Forest, WI 53532 P: (608) 846-5466 P: (800) 765-6453 F: (608) 846-5370 www.sanimax.com Andrew.Barnaal@ sanimax.com Collection & Recycling of Used Cooking Oil, Grease Trap Cleaning

Taylor Ent. of WI Inc. Booth # 40 Earl Hansen N8108 Maple St. Ixonia, WI 53036 P: (262) 567-7286 P: (800) 242-9510 F: (262) 567-7201 www.taylorwi.net earl.hansen@taylorwi.net Sales, Service & Parts for Taylor Ice Cream, Henny Penny Cooking & Perfect Fry Equipment

Society/Disher Insurance Services Booth # 18 Mike Disher 2916 Church St. Stevens Point, WI 54481 P: (715) 344-8383 P: (800) 675-5137 F: (715) 344-4427 www.disherinsurance.com mike@disherinsurance. com Property & Casualty & Workmen’s Compensation Insurance

The El Cortez Hotel & Casino Booth # 118 Tim Wojciechowski 600 E. Fremont St. Las Vegas, NV 89101 P: (702) 385-5200 F: (800) 634-6703 www. elcortezhotelcasino.com TWojciechowski@ elcortez.net Hotel & Gaming

Star Business Machines Booth # 6.5 Cory Sosnovske 3709 Patch St. Stevens Point, WI 54481 P: (715) 341-5919 F: (715) 341-4867 www.starbusiness machines.com cory@starbusiness machines.com Star Connection/ LodgeVision Booth # 122 Chad Strampe S2634 Cty. Rd. Bd, Ste. 1 Baraboo, WI 53913 P: (608) 355-2025 F: (608) 234-4302 www.lodgevision.com sales@lodgevision.com Commercial & Residential Satellite TV, Digital Signage, Internet, Phone Superior Vending Booth # 13 Andrew Schmitz 3860 Labore Rd. Vadnais Heights, MN 55110 P: (651) 554-8363 P: (651) 210-3109 cell www.superiorvendinginc. com superiorvending@gmail. com ATM & Amusement Vending/Bar & Restaurant

Tri-Mart Corporation Booth # 68 Steve Sundby P.O. Box 308 Menomonie, WI 54751 P: (715) 235-2151 P: (800) 874-6278, Ext. 151 F: (715) 235-1643 www.trimart.com ssundby@trimart.com Wholesale Distributor Tricky Dick & Specialty Booth # 1, 2 Dick Van Den Heuvel 1315 Doty St. Green Bay, WI 54301 P: (920) 435-8217 Novelties, New Year’s & Pull Tabs TRL Int’l. Mtkg. Group/ Global Vending LLC Booth # 35 Thomas R. Laugen P.O. Box 6233 Monona, WI 53716-0233 P: (608) 332-5447 P: (800) 659-5447 F: (608) 825-8862 www.trlimg.com thomaslaugen@trlimg. com Bottle Crusher, Air Purification Systems, Video Gaming (Sales, Vending, Service)

U.S. Bank Payment Solutions/Elavon Booth # 38 Alicia Purpur 425 Pine St. Green Bay, WI 54301 P: (920) 664-2476 F: (866) 882-7872 alicia.purpur@usbank. com Merchant Services & Banking U.S. Foods Booth # 4, 5 Dan Martens P.O. Box 235 Waukesha, WI 53187 P: (800) 283-7788 F: (262) 542-4909 www.usfoods.com martensd@ waukeshafoods.com Food Service Distributor VITO Fryfilter Inc. Booth # 33 Sascha Geib 702 W. Algonquin Rd. Arlington Heights, IL 60005 P: (847) 859-0398 F: (847) 770-4701 www.vitofryfilter.com info@vitofryfilter.com Oil Filtration Systems for Deep Fryers Wisconsin Souvenir Milkcaps Booth # 50 Walter Bohrer 1860 Executive Dr., Ste. E Oconomowoc, WI 53066 P: (414) 217-1731 F: (262) 968-1849 wbohrer@wi.rr.com Promotional Milk-Cap Pulltabs & New & Used Vending Machines for Pulltabs Wollersheim Winery & Distillery Booth # 17 Julie Coquard P.O. Box 87 Prairie du Sac, WI 53578 P: (608) 643-6515 F: (608) 643-8149 www.wollersheim.com julie@wollersheim.com Wines & Spirits

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2017 Spring Conference Auction

Each year at the Spring Conference, members gather Tuesday evening for the TLW Live Auction.

The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 2:15 p.m. (Silent Auction room will be open from 3:00 to 6:00 p.m., Monday if you would like to drop off items.)

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Judy Vandenhouten coordinates the auctions that benefit TIPAC. Donating an item is simple.

1. P lease fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houtrvle@gmail.com Cell: 920-493-4329 2. B ring your item to the registration booth upon arrival to the spring conference.

•The auction committee decides if the item will go into the live or silent auction.

•All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

Auction Item Form — TLW 2017 Spring Conference If your league or members will be bringing auction items to the Spring Conference, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten.

Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions.

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation!

Return this form by March 21, 2017 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee WI 54216 28

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LEAGUE PROFILE GRANT/IOWA TAVERN LEAGUE

Grant/Iowa COUNTY TAVERN LEAGUE

Grant/Iowa Tavern League has approximately 175 members and donates over $1 million annually to charitable causes. League leaders shown front row, left to right: Shelly Butler and Elly Yoose. Back row, left to right: Tony Pittz, Scott Blindert, Rick Kruser, Kevin Conley, and Dan Timmerman.

overing two counties in southwest Wisconsin, the Grant/ Iowa County Tavern League covers a big area, but it’s also doing big things. “We stay pretty busy over here,” says Grant/ Iowa County Tavern League President Dan Timmerman.

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their business and how it relates to ours,” says Timmerman. For example, during one meeting staff from Southwest Technical College’s culinary program were on hand to talk about back-ofhouse operations and how to make more profit there.

Serving about 175 members in Grant and Iowa counties (as well as a few from neighboring Richland and Lafayette counties), the league is very active in local issues to protect its large membership base. For instance, when the Grant County Health Department received a federal grant to do underage drinking stings in bars, “We put a stop to that,” says Timmerman.

Timmerman himself is not a bar owner, but as a longtime friend of county establishments, he was introduced to the TLW through Road Crew, an organization that complements SafeRide in southern Grant County by providing free rides to those who have been drinking. “I have a lot of friends in the bar business and when they were putting Road Crew together and SafeRide, they asked if I would help out,” recalls Timmerman. “I started to go to meetings to give reports … I guess I went to one too many meetings, because eventually they asked if I wanted to be president.”

Another local issue this Tavern League tackled was undoing a highway access ordinance in Iowa County that negatively affected motorcycles and classic cars on the roadway. “It was so bad that ABATE wouldn’t allow rides here; what was normally 95 rides a year went to five because of all the red tape and permits. We got [the ordinance] lifted and changed.”

However, the Grant/Iowa Tavern League prefers to be proactive, so Timmerman works to bring in a variety of speakers for monthly membership meetings, including representatives from local, county and state agencies, law enforcement and elected officials. “We like to have an open-door policy. In doing that, maybe we can get things quelled before a big to-do comes of it,” Timmerman explains.

The organization also has a “Friend of the League” program, an associate membership that includes advertising in the league’s monthly newsletter and the opportunity to present at a meeting every two years or so. “They come and give us a little talk about

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To make it easier for others to take on leadership roles in the future, the Grant/Iowa Tavern League developed operational guidelines about three years ago. “These are league building blocks,” explains Timmerman. “They are building blocks on how to form the league, bylaws and committees, how we operate, how to develop and promote SafeRide, etc. They are designed to make handoffs a lot easier for whoever takes over.

It’s a good thing to have in place.”

Within those building blocks is information on how to keep up the Grant/Iowa County Tavern League’s enormous giving capacity: This league donates over $1 million per year to individuals and organizations large and small. “We’ll do just about anything in the community,” says Timmerman. “We give to a multitude of organizations and causes.”TLW www.tlw.org

BUSINESS SPOTLIGHT SANDY HOOK TAVERN

Sandy Hook Tavern in Hazel Green is known for its live entertainment every weekend, which sets this southwestern Wisconsin bar apart from its competition.

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estled in the southwest corner of the state, three miles from Dubuque and another three miles from the Illinois line, Ashley “Ash” Lawrence has something special in Sandy Hook Tavern in Hazel Green.

“We are the place around here for live music,” says Lawrence.

“We’ve built quite a name for ourselves. It’s rare to have a weekend where we don’t have live music on Friday, Saturday and Sunday nights.”

From a family of bar owners and bartenders, Lawrence intentionally built the bar on live music. “No one around here was doing it. I have four cousins, and my best friend, in 15 miles who own or operate taverns, and none of those guys have a music venue. The way I’ve approached Sandy Hook is not typically the way taverns are run. I went the opposite direction.”

Lawrence just celebrated 15 years in business, but Sandy Hook is no stranger to the bar scene. The building served as a bar for about 40 years prior to Lawrence taking over. But when he did, it was in disrepair. “When I took over, there were holes in the floor,” he recalls. “It was poorly kept, no organization.

I picked up what no one else wanted and made it my own.”

Through the years, Lawrence has done four renovations and expansions, driven by the need to create more space for his music-loving customers. For instance, about seven or eight years ago, he gutted some back rooms to create a big stage. Four years ago, he added an outdoor bar and stage, which is open May to late October.

With five acres on the property, Lawrence runs volleyball and bean bag leagues in the summer. The bean bag players enjoy playing under a large tent, which doubles as outdoor event space for weddings, parties and meetings.

www.tlw.org

One such event is the Blueberry Jam Music Festival that Lawrence sponsors over Memorial Day weekend. The two-day festival features nine to 11 bands, and the $20 gate fee covers both days. The event is in honor of Lawrence’s friend who passed away when his wife was two months pregnant. Proceeds benefit the late friend’s wife, but also support a trade school scholarship program.

Another recent addition is Lawrence’s food truck. “I made it 12 years without offering any food, then everything started to transition. Just three miles outside of Dubuque, I was getting some competition and when that happens, you must do something else or do something better. So that’s what I did – I offered more.”

The food truck specializes in fresh foods; the buns are made by a neighbor, the meat comes from a local butcher and the produce is grown in Lawrence’s garden. The food truck has burger nights starting March 1. Tacos are available at the bar on Tuesdays year-round.

What Lawrence is doing at Sandy Hook isn’t just intended to provide a livelihood for himself and his family, it’s also to attract more visitors to the area, which is becoming a hotbed for the ATV and UTV crowd. “We’re trying to draw people here from outside of Wisconsin, trying to bring in tourism dollars,” says Lawrence. “We have such a unique area down here and a great bunch of people. I want others to see that, too.” TLW Sandy Hook Tavern 3868 Badger Rd. Hazel Green 608-748-4728 www.facebook.com/sandyhooktavern MARCH/APRIL 2017

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CHARITY SPOTLIGHT WISCONSIN BADGER CAMP

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ach summer, more than 800 children, teens and adults make their way to northern Grant County for what many of them consider their most favorite time of year: a week or two at Wisconsin Badger Camp. “Our parents tell us that for many of our campers, there are two highlights in their year: Christmas and going to Badger Camp. When they get home from camp, their luggage goes in the closet until Christmas,” says Brent Bowers, the camp’s executive director. “Then after Christmas, the luggage comes back out and they ask when they’re going to camp!”

What sets Badger Camp apart from other summer camps is that it specifically serves people with developmental disabilities with quality outdoor recreational experiences. The camp began in 1966 when a group of parents and educators of people with disabilities wanted to provide summer camp opportunities for their loved ones and students. “We are pretty much a grassroots organization,” says Bowers.

Transient in its early years, moving from Platteville to Wyalusing State Park, it was the generosity and fundraising efforts of local Jaycees and Jaycettes that helped Wisconsin Badger Camp find its permanent home. “They sold jars of honey, had what they called ‘Honey Sundays’ to help raise money,” recalls Bowers. While they didn’t raise all the money needed through honey sales, the Jaycees and Jaycettes further supplemented the purchase cost by soliciting sponsors for the camp.

Today, Wisconsin Badger Camp sits on 680 acres about 10 miles south of Prairie du Chien, overlooking the Wisconsin and Mississippi River Valley. They serve about 100 campers per session.

Wisconsin Badger Camp has a consistent need for financial support. Camper fees cover overhead costs, but donations help cover other costs such as capital improvements and equipment needs. One of the camp’s biggest needs at present is a new pickup truck.

Wisconsin Badger Camp also hosts special events throughout the year, including a golf tournament, Valentine’s Day party, and its 1966 Event, an annual fundraising event with speakers, dinner and live and silent auctions. Last year’s event kicked off with a Q&A session with former Green Bay Packers Jerry Kramer and LeRoy Butler.

All this support is critical to providing a much-deserved and beloved experience for families across Wisconsin. “Our folks come for a ‘campy’ experience, the socialization, making friends and seeing those friends they only see at camp. For parents, they can bring their child here knowing that we have nurses on site, a dietician, adequate staff and that we provide a great recreational experience,” says Bowers. “But perhaps what’s most important is that we don’t put a lot into labels for people – everyone is friends when they come through the gate. We want our campers and families to know we value them for who they are and that we’ll provide them with a great experience.” TLW Wisconsin Badger Camp Main Office: P.O. Box 723 Platteville, WI 53818 608-348-9689 www.badgercamp.org Facebook: www.facebook.com/wisconsinbadgercamp

“We are proud that we are able to accept folks of all ability levels,” says Bowers. And that includes ability to pay. “It’s with the generosity of organizations like the Grant/Iowa County Tavern League that we are able to assist people to come to camp,” says Bowers. “They really help us keep our doors open.”

Each year, Wisconsin Badger Camp is the Grant/Iowa County Tavern League’s top beneficiary.

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MEET THE DIRECTOR MEET THE DIRECTOR: JERRY DAY In this column we’ll introduce you to a district director of the Tavern League of Wisconsin.

The individual featured is a director representing the league that is highlighted in this issue. For the MarchApril issue, we’d like to introduce you to Jerry Day, 3rd district director.

Q. TELL US A LITTLE BIT ABOUT YOUR BACKGROUND, INCLUDING YOUR FAMILY AND THE LOCATION AND TYPE OF BUSINESS YOU OWN. I have lived in southwestern Wisconsin for the past 50 years. Thirty years ago I bought Second Shot Saloon in Fennimore. I decided one day I needed a hobby (LOL), so I bought Motor Boatn’ Bar & Grill in Glen Haven, Wisconsin. (This is formerly Wack’s Bar.) Motor Boatn’ in Glen Haven has a unique culture all its own. The bar can be accessed by the Mississippi River, the ATV/UTV trail as well as a scenic drive on the Dugway Road. Customers become “famous” by autographing our interior. We have the pleasure of boaters, bikers, and ATV/ UTV customers, and the many locals.

Q. WHAT INTERESTED YOU IN BECOMING A TAVERN LEAGUE MEMBER? HOW LONG HAVE YOU BEEN A MEMBER AND WHAT OFFICES, IF ANY, DID YOU HOLD LOCALLY BEFORE BECOMING 3RD DISTRICT DIRECTOR? Shortly after the purchase of Second Shot Saloon, I was invited to the Grant/ Iowa Tavern League meeting. I soon became a membership chair and a director.

I am privileged to see the Grant/Iowa League grow during the years from under 100 members to over 170 members currently. www.tlw.org

Q. WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUES FACING TAVERN LEAGUE MEMBERS TODAY? Although legislation is important, there are growing concerns by owners regarding finding reliable employees. Also, continual growth and support of our SafeRide programs continue to be a concern for bar owners and members of the community.

Q. ARE THERE SPECIFIC ISSUES THAT ARE UNIQUE TO THE 3RD DISTRICT THAT YOU’D LIKE TO WORK ON? Working with local and county officials and law enforcement is imperative to getting support for our businesses and initiatives. Such things as the ATV/UTV trails in southwest Wisconsin aids our members in growing their revenue. Support from these officials will assist us with this initiative. Assisting SafeRide programs in our small, rural communities is imperative as well. Considering the increase in expenses as well as considerable distances these programs cover, we face real challenges.

Q. WHAT DO YOU ENJOY MOST ABOUT BEING A DISTRICT DIRECTOR? Knowledge is power. I enjoy educating my members about legislation. Advocating for the members is satisfying.

Q. HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY?

Baraboo

I have been involved in many local organizations in several capacities including: past president of the Fennimore Chamber of Commerce; past president of the Fennimore Lions Club; volunteer firefighter in Fennimore for 28 years; and Mason/Shriner. In addition, I had the honor of being named citizen of the year in Fennimore. TLW MARCH/APRIL 2017

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LEGISLATIVE NOTES TLW MAKING IMPACTS IN MADISON!

BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

T

he legislative session has kicked into high gear as legislators are debating Gov. Walker’s 2017-19 spending package. Republicans have increased their majorities in both houses: 64-35 in the state Assembly and 20-13 in the state Senate.

The election of Rob Summerfield (R-Bloomer) expands the number of current or former TLW members serving in the Legislature to six. Tavern League Members serve as elected officials in many different levels of government at the municipal, county and state level. Political involvement often begins by running for a local town chair or as a member of the city council. Getting involved in politics at the local, state or federal level ensures the views of small business are considered before ordinances are adopted.

The 2018 election is right around the corner and there is room for more of our members in the Legislature. If your name is Rob you may want to consider running! (You’ll see what I mean when you read the bios below!) If you have an interest in running for local races or the state Legislature we are here to answer your questions and assist in any way possible. TLW

LEGISLATORS WITH TAVERN LEAGUE CONNECTIONS REP. ROB BROOKS (R-SAUKVILLE) Rep. Rob Brooks was first elected to the state Assembly in 2014 and represents the 60th Assembly District which is comprised of parts of Ozaukee and Washington counties.

Rep. Brooks had previously served on the Ozaukee County Tavern League Board of Directors and owns two taverns/restaurants: The Railroad Station and Between the Greens, both in Saukville. Rep. Brooks currently serves as the Assistant Majority Leader in the state Assembly. To learn more about Rep Brooks please go to: http://docs.legis. wisconsin.gov/2017/legislators/assembly/1545.

REP. JAMES EDMING (R-GLEN FLORA) Representative James “Jimmy Boy” Edming was elected to the state Assembly in 2014 and represents the 87th Assembly District which includes parts of Sawyer, Rusk, Taylor, Marathon and Clark counties. Rep. Edming was owner of Jimmy Boys Pizza and was a long time Affiliate Member of the TLW prior to selling his business. Rep. Edming serves as the Vice Chair of the Assembly Committee on Small Business Development. To learn more about Rep. Edming please visit: http://docs.legis.wisconsin.gov/2017/legislators/ assembly/1553.

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REP. DAN KNODL (R-GERMANTOWN) Rep. Dan Knodl was first elected to the Assembly in 2008 and represents the 24th Assembly District which includes parts of Washington, Ozaukee, Milwaukee and Waukesha counties Rep. Knodl currently owns and operates the Reef Point Resort on Pike Lake in Hartford, Wisconsin. Prior to his election to the state Assembly he was a board member of the Washington County Tavern League. Rep. Knodl currently serves as the Majority Caucus Chair in the state Assembly. To learn more about Rep. Knodl please go to: http:// docs.legis.wisconsin.gov/2017/legislators/assembly/1574.

REP. ROB SUMMERFIELD (R-BLOOMER) Rep. Rob Summerfield is the most recent addition to the Legislature with TLW ties, having just been elected in 2016. Rep. Summerfield represents the 67th Assembly District which covers parts of Chippewa and Dunn counties. Rep. Summerfield owns Two Acres Supper Club in Bloomer. Most recently he served on the Tavern League of Wisconsin Board of Directors and the TLW Executive Board before resigning to serve in the state Assembly. Rob serves on a number of Assembly Committees including the State Affairs and Tourism Committees. To learn more about Rep. Summerfield please visit: http://docs.legis.wisconsin.gov/2017/legislators/assembly/1639.

REP. ROB SWEARINGEN (R-RHINELANDER) Rep. Rob Swearingen was first elected to the state Assembly in 2012. Rep. Swearingen represents the 34th Assembly District which includes parts of Oneida, Vilas, Forest and Florence counties. Rob and his wife Amy own and operate the Al-Gen Supper Club in Rhinelander. Rob served as president of the Tavern League of Wisconsin prior to his election to the state Assembly. Rep. Swearingen currently serves as the Chair of the Assembly State Affairs Committee and is the Vice-Chair of the Tourism Committee. To learn more about Rep. Swearingen please go to: http://docs.legis.wisconsin.gov/2017/ legislators/assembly/1618.

SEN. TOM TIFFANY (R-MINOCQUA) Sen. Tiffany was first elected to the state Senate in 2010 and represents parts of 11 counties in northeast Wisconsin in the 12th Senate District. Senator Tiffany owned and operated Wisconsin River Cruises and was a longtime member of the Oneida County Tavern League before selling his business. Currently Sen. Tiffany serves on the Joint Finance Committee and also is the Chair of the Senate Committee on Sporting Heritage, Mining and Forestry. To learn more about Sen. Tiffany please visit: http://docs.legis.wisconsin. gov/2017/legislators/senate/1528.

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FEATURED AFFILIATES AMERICAN INCOME LIFE

BADGER STATE PRODUCTIONS Badger State Productions is located in Madison, but the company covers the entire state, offering a wide array of sound, light, DJ and other entertainment production services. Clint Whitehorse, founder and CEO of Badger State Productions, started the company in 2005 after realizing there was a need for a new way to hire DJs. In a traditional service agreement, a DJ sets up their equipment in an establishment every time there is a need for their services.

Badger State Production is different, says Whitehorse. “When you hire our company, we install all the equipment,” he explains.

“We bring in the speakers and lights, leave it there, and then we work however often a client wants us to.” For other accounts they simply provide the equipment to the establishment with a rental contract. They also work special events such as the foam party held at Green Bay’s Stadium View Bar, in which guests actually dance and play in foam or soap suds.

Whitehorse’s company employs one full-time person and nine independent contractors. He says this is an ideal arrangement for customers, because you’re hiring a DJ with the right talents for the event. Gone are the days of hiring a wedding DJ for a regular bar event. “As a bar owner, you’re selecting and hiring the DJs, so it looks like the DJ belongs with the bar and the specific event, not just a setup in the corner for the night,” Whitehorse explains.

He also says the days of cash over the bar for DJs is gone, which means as a bar owner, you receive an actual bill at the end of each month and have a tax-deductible service.

For the DJ, this way of doing business helps establish long-term relationships in the industry. “Before I started the company, it was a lot of work selling my DJ services every week to a new client, or having a different boss each weekend,” Whitehorse explains. “Now, we connect with an owner and work with them as long as they are happy and we’re happy. It’s been a great way to develop partnerships.”

This seasoned production/entertainment specialist says he joined the TLW recently because he believes in supporting the same group of people that are supporting his business and career.

BADGER STATE EVENTS ENTERTAINMENT & PRODUCTION INC.

Clint Whitehorse P.O. Box 8814, Madison, WI 53708 Phone: (608) 446-5555 info@badgerstateproductions.com www.badgerstateproductions.com

Texas-based American Income Life Insurance Company has been in business for more than 60 years, and it carries an A+ rating according to A.M. Best, a nationally recognized statistical rating company focusing on the insurance industry. Although its headquarters are in Waco, Texas, Public Relations Specialist Laurie Gruber lives in Wisconsin and says the company’s home office in the state is in Menomonee Falls with other offices located in Madison, La Crosse, Hudson, Eau Claire, Wausau and Appleton.

Gruber explains that American Income Life is a third-party endorsed company, providing life, accident, and supplemental health insurance. “That means we don’t advertise on television and radio or in magazines and newspapers,” she says. “We work directly with a group and then are given the ability to cover their members and send out a letter to those members explaining our services.”

She recommends TLW members watch their mail for a letter from the company in late spring, because the league’s overall coverage renewal is scheduled for May. American Income Life already provides a $3,500 accidental death and dismemberment benefit to members and their employees at no cost, as well as a health services discount card and child safe kits. “We put together the kinds of programs we feel working families need,” Gruber says.

She offers an example of a TLW-member benefit recently paid to the family of Wisconsin bartender who passed away. The death benefit was greatly appreciated, helping his family in an unexpected time of need.

“When you receive the postcard in the mail, fill it out by designating your beneficiary and then someone from our office will call you to set up an appointment to discuss benefits,” Gruber explains. She says that instead of the company spending money on advertising, those funds are given back to their group members such as the TLW in the form of no-cost insurance benefits. She says members can also apply online for the benefits at www.ailife.com.

American Income Life has been affiliated with the TLW for at least two decades, Gruber says. She goes to the annual conventions, but also attends and speaks at local league meetings. She appreciates the time she’s given to answer any questions and to provide in-depth information about policy offerings and features.

Gruber explains that one-on-one meetings are conducted in person at a tavern owner’s business or home.

“I appreciate the fact that TLW members and leaders are so down to earth as well as such hardworking people in this state,” she adds. “It’s more challenging for them to get insurance coverage as they are considered high risk. Our company doesn’t look at it that way.”

AMERICAN INCOME LIFE

Laurie Gruber 100 Pintail Dr., Hammond, WI 54015 Phone: (715) 579-3297 llgruber@ailife.com • www.ailife.com

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Where You Belong EMBERGLO® EmberGlo, a division of Midco International, Inc. is an ISO-9001 certified company. Based in Chicago, EmberGlo provides gas and electric charbroilers as well as steamers to a worldwide audience. Judith Kelderhouse is the company’s marketing director, and she explains that the company’s history dates back to 1950 when Chicago’s Black Hawk Restaurant asked for an indoor charbroiler and EmberGlo answered the call. The company is now in its fourth generation of the Zitzewitz family.

Affiliate Member

Working with the Tavern League since 1988 Auto - Home - Life - Health - Business Representing:

Since 1996

“Our founders came up with an all ceramic hearth,” notes Kelderhouse. “EmberGlo markets the only all-ceramic hearth in the food service industry, which uses radiant heat to charbroil.”

She says another unique feature of the broiler is the lack of a grease tray, as the drippings from meat are incinerated into smoke in the ceramic hearth, leaving behind only the much-desired outdoor charbroiled flavor which customers enjoy. One charbroiler model is specifically designed for grilling kabobs and has become very popular in Dubai. She says that the broiler is simple to clean by simply vacuuming the dust and ash residue from its ceramic floor.

2916 Church St. PO Box 179 Stevens Point, WI 54481 Tel: 715.344.8383 Toll-Free: 800.675-5137 www.DisherInsurance.com

Mike Disher - Matt Disher - Andrew Disher - Michael Disher II

The company’s electric broiler provides increased production capacity in the same amount of floor space than other broilers on the market, Kelderhouse adds.

Both styles of charbroilers are very popular among TLW members, explains Kelderhouse. In addition, counter-top and floor-style steamers are another common purchase for those with small areas for food prep.

“The steamers all save space and are extremely portable,” she explains. “Sometimes if a business decides to cater, they can actually bring a steamer with them.” The smaller steamer doesn’t require a water hookup, but instead needs a gallon of water placed in the tray to steam anything from vegetables to oysters. Others have a valve for a direct water line. Each of the three sizes of steamers have a single pan.

Super Sports

SafeRide

Breast Cancer

VFW

Quick foods like nachos are easy to make in an EmberGlo steamer, she says. “You can take some chips, add a bunch of cheese, and throw it all in the steamer, and it’s done in no time,” she explains.

“You’ve got a great product to offer your customers, and everybody likes nachos.”

As an affiliate member of the Tavern League of Wisconsin, EmberGlo has been involved with the association since 2008. Kelderhouse explains that she enjoys meeting members at each convention. “If members are interested in charbroilers, it’s the best one you can buy,” she says. “Chefs say once they start broiling on an EmberGlo, they’ll never go back.”

EMBERGLO

Judith Kelderhouse 4140 W. Victoria St., Chicago, IL 60646 Phone: (773) 604-8700, Ext. 202 judithk@emberglo.com • www.emberglo.com www.tlw.org

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ACCOUNTING ON TAP CONTROLLING EMPLOYEE THEFT

BY DAN BERGS, CPA

pay, or treatment at work. According to a 2015 Statistic Brain Research Institute study, it took a business on average two years before detecting fraud that was occurring.

I

nternal theft is a major problem many bars and restaurants face. In the bar and restaurant industry, loss prevention is very important for a company’s ability to stay in business and stay profitable.

This is especially true since employee theft is the largest indicator of loss.

There are many ways in which employees steal from a company. Some of the more common instances of theft that bars and restaurants experience include staff giving away free food and drinks for themselves and customers, stealing supplies such as kitchenware, and pocketing cash by not entering sales or voiding tickets.

Also another common problem for bars are bartenders who serve top-shelf liquor but only charge for rail drinks.

Although each instance of fraud may seem like small dollar amounts, when multiple employees commit these acts of fraud over long periods of time, the costs add up and can have a major impact on business.

MOTIVATORS FOR THEFT So what leads to employee fraud? The three main reasons include pressure or incentive, opportunity, and rationalization. Employees often feel pressure financially, have ample opportunity with direct access to both cash and inventory, and are able to justify their actions, oftentimes based on their performance,

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Let’s look at what impact employee theft could have on your business. If your employees are giving away 10 drinks per night at a cost of $3.50 per drink, what impact do you think this would have on your bottom line? Assuming you are open six days a week, the impact on your bar and restaurant adds up quickly. The total impact would be $10,920 ($3.50 per drink x 10 drinks per night x 6 days open/week x 52 weeks in a year).

STAY ALERT AND HAVE A PLAN So what are some ways that restaurants and bars can prevent or reduce the occurrence of employee theft? First, be skeptical. Many people don’t want to believe that the people they work with could be stealing, especially when they have good relationships with those people, but it is important to be on the lookout and to remember that there are no specific demographics of those who commit theft within companies. Pay attention to your food and liquor costs. Are they slowly becoming higher than previous periods or increasing all of a sudden? Are your profit margins decreasing while your sales remain fairly consistent? These are very important things to be on the lookout for.

a theft prevention program. Some fairly common practices include installing cameras; randomly closing out a till partway through an employee’s shift; setting up manager passwords to ring in discounts; counting inventory often and comparing your actual inventory to your reports; and locking up certain inventory that can commonly go missing, such as liquor bottles, and limiting access to it.

Let employees know the consequences if they get caught stealing and follow through with it if someone does get caught. This will provide an example to other employees, and will often prevent others from committing the same crime.

Finally, reward employees who work hard and do a good job. If your employees feel respected and appreciated they are less likely to steal from you. Having good morale in the workplace goes a long way. Putting procedures in place to ensure that employee theft is reduced or eliminated can greatly improve your bottom line. TLW Dan Bergs, CPA is a supervisor in the Tax & Business Services Department with Wegner CPAs LLP. Wegner CPAs LLP has offices in Madison, Baraboo, Waukesha and Janesville.

This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Dan at 608-4421986 or dan.bergs@wegnercpas.com.

You must also have a plan. Educate your staff on ways theft is committed, detected and how much it can truly cost the company and then put into practice www.tlw.org

AFFILIATE MEMBERS TLW AFFILIATE MEMBERS AS OF FEBRUARY 16, 2017 AcclaimPOS Solutions Inc. Ackley Novelty Inc. Affiliated Investment Group Aflac Allied Games Inc. Allied Insurance Centers Inc. American Entertainment Services Inc. American Income Life American Welding & Gas Amusement Devices Inc. B & K Bar & Restaurant Supplies B-M Music & Games Badger Mutual Insurance Company Badger State Events Entertainment & Production Inc. Bar Rags Drinkware Bar Restaurant Success Baraboo Sysco Food Services Barr Refrigeration Batzner Pest Control Bay Towel/Linen Rental Bayland Insurance Benedict Refrigeration Service Inc. Best Bargains Bevinco Big Game Sports Cards/ Sterling Graphics Bill’s Distributing Ltd. Blue Honey Bio-Fuels Inc. Bluegrass LED Lighting BMI (Broadcast Music Inc.) Bob Schuchardt Insurance Brakebush Brothers Brat Stop Products LLC Bromak Sales Inc. Capital Brewery Cash Depot CCI Merchant Services Central Ceiling Systems Inc. Chambers Travel City Screen Print and Embroidery Coffee Express Inc. Cornerstone Processing Solutions Inc. Corporate Casuals & Promotional Products County Wide Extinguisher Inc. Cover5.com Creative Beverage Systems LLC D & D Amusement Games LLC Dean’s Satellite & Security Delafield Brew Haus www.tlw.org

DeVere Company Inc. DISCUS Disher Insurance Services Edge One Inc. El Cortez Hotel & Casino Ember Glo Emil’s Pizza Inc. Energy Distributing Engels Commercial Appliance Inc. Engineered Security Solutions EPSG (Evo Platinum Services Group) Fabiano Brothers Fintech Flanigan Distributing Flashpoint Designs Fleming’s Fire I Flipside Coin Machines Inc. Focus on Energy Small Business Program Foremost Business Systems Freistadt Alte Kameraden Band Friebert, Finerty & St. John, S.C. Game Management Corp.

Games Are Us Inc. General Beer - Northeast Inc. General Beverage Sales Co. Gimbel, Reilly, Guerin & Brown LLP Glass Capital Funding Glavinsured Agency Inc. Gourmet Parlor Pizza Great Lakes Amusements Great Lakes Beverage Great Lakes Distillery Great Northern Amusements Groot Industries Guardian Pest Solutions Inc. Gunderson Linen Hansen Foods LLC/ Pep’s Pizza Health Markets Insurance Agency Heartland Payment Systems Hiawatha Chef, Bar and Janitorial Supply Holiday Wholesale Inc. HSC Business Brokers Hyer Standards Indianhead Foodservice Dist. Inc. Insurance Center Johnson Brothers Beverage Just in Time Refrigeration LLC Kavanaughs Restaurant Supplies

Kessenich’s Ltd. KevCorp International KLB Insurance ServicesIllinois Casualty Kobussen Buses Ltd. Lakes Business Group Inc. Lamers Bus Lines Lebby’s Frozen Pizza Lee Beverage of Wisconsin LLC LJP Insurance Agency/ Rural Mutual Luiges Frozen Pizza Inc. M & R Amusements & Vending LLC Magnuson Industries Inc. Mass Appeal Specialties Inc. MBE CPAs Metropolitan Food Service Equipment Meyer Brothers LLC Mid Wisconsin Beverage Midstate Amusement Games Midwest Amusements Midwest Coin Concepts of WI Midwest Hospitality Solutions Midwest Insurance Group Mike Lindy Amusements Inc. Milwaukee Brewers Milwaukee Pedal Tavern LLC Mitchell Novelty Co. Modern Cash Register Systems Modern Specialty Company Murphy Desmond S.C. National Chemicals Inc. Nei - Turner Media Group Inc. New Glarus Brewing Co. NHS Food Service Northern Lakes Amusement Northwest Coin Machine Co. Northwoods Cab NSM Music Inc. NuC02 On Mobile Paradise Printing Company Park Ridge Distributing Inc. Pehler Distributing Inc. Pepsi Beverages Co. Pivotal Payments Plunkett’s Pest Control Portesi Italian Foods Inc. POS Partners Precision Pours Inc. Pretzelhaus Bakery/Funacho Print Source Plus Quarter Time

Racine Amusement Inc. Ransom’s Home & Business TV-Satellite Red’s Novelty Ltd. Reinhart Food Service LLC Retail Control Solutions Riverside Foods Inc. S & S Distributing Inc. Safe Harbor Payment Systems Saloons N Spoons/ Turbo Chemical Sam’s Amusement Co. Sam’s Club Sanimax USA LLC Saratoga Liquor Co. Inc. Schmidt Novelty Securus Workplace Solutions LLC Service Specialists Stansfield Vending Inc. Star Connection/LodgeVision Star Satellite Stevens Point Brewery Superior Beverages LLC Superior Vending Taylor Ent. of WI Inc. Tesch Chemical Think Ink & Design Ticket King Inc. Tim-Todd Services Inc. TIPS Program Tito’s Handmade Vodka Tom Sawyer Amusements Top Hat Marketing Tri-Mart Corporation Tricky Dick & Specialty Tricky Dick Specialties II TRL Int’l. Mtkg. Group/Global Vending LLC U.S. Bank Payment Solutions/Elavon U.S. Foods Vern’s Cheese Inc. Vital Tokens Wausau Coin Machines Inc. WI Hospitality Insured Wine Institute Wisconsin Restaurant Association Wisconsin Souvenir Milkcaps Wisconsin Tavern Wisconsin Winery Association Wollersheim Winery & Distillery

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NEW MEMBERS TLW NEW MEMBERS OCTOBER 22, 2016 TO FEBRUARY 16, 2017 DISTRICT 1

DISTRICT 2

Kenosha City Bindelli’s Jungle Cid Bindelli Kenosha

Columbia County Portage Theatres 4R Future Inc. Portage

Bourbon Legends Gordy Peterson Kenosha

Riemer’s Roadhouse Chad & Michael Riemer Portage

Kenosha Midnight Liquor Bhavin Patel Kenosha

Dodge County Journeys Sports Bar & Grill LLC Jenelle & Robert Ritter Fall River

Wine Knot Bar Terry McDonald Kenosha

Sidelines Tap Chris Neu Mayville

Kenosha County Red Oak Restaurant Mary Acuna & Adeline Carney Bristol

Jefferson County Island Bar & Grille LLC James Bowers Fort Atkinson

Towne Square Richard Corduan Trevor

Endl Gruennert VFW Post 3589 Becky Palm Jefferson

Stumble Inn LLC Bonnie J. Mentek Union Grove Racine County Venture Inn Ellen Valdez Burlington Rock County The Last Lap Bradley Sandmire Beloit Bogey’s Bergers & Brews Lori Jacobson Janesville Slicks Saloon Bernice Martin Janesville South Central T-N-D’s Bar & Grill Tammi Wirth Monticello

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One Barrel Brewing Co. Peter Gentry Madison

DISTRICT 3 Dells/Delton Area Brat House Grill Matthew Schneider Wisconsin Dells Skybox LLC Tony Angelini Wisconsin Dells Grant/Iowa County River Inn & Banquet Facility Lal Patel Boscobel

Walworth County Hernandez Restaurant Raphael Hernandez, Jr. Delavan

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Madison/Dane County Highland Corner Grill/Inntowner Joe Baldowin Madison

Main St. Bar & Grill Robert & Holly I. Witzig Montfort n

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Juneau County Alec’s Bar & Grill Charles Uksos Necedah La Crosse City/ County Americinn Hotel & Conference Center/Moxie’s Pub Vicki Campbell La Crosse Breakfast Club & Pub Mark Goede La Crosse Courtyard By MarriottLa Crosse Bradley Heuser La Crosse Glory Days Sports Pub Mark J. Schneider La Crosse Houghton’s Jackson Street Pub LLC Keith Carson La Crosse Neuie’s Vogue Scott Neumeister La Crosse The Brickhouse George Brown La Crosse The Charmant Hotel Stacy Erickson La Crosse JT’s Longshots Jim & Tricia Viner West Salem Monroe County Wildcat Bar & Grill LLC Jennifer & Chris Popp Ontario

DISTRICT 4 Manitowoc County Four Play Brad Fischer Manitowoc Pickled Beet Charlene M. Rabenhorst Maribel

Beach Bash Adam Wachowski Two Rivers Two Rivers Fish Derby Inc. Nancy L. Richter Two Rivers Oshkosh City Distillery Pub LLC April Chase Oshkosh Gorrilas Jeff Wigton Oshkosh Washington County Good Times Sports Bar & Grill Kirk Zwijacz Allenton The Ashford Haven Tyler Endlich Campbellsport

DISTRICT 5 Adams County Michael’s Landing Michael Lewandowski Friendship Lake House on Jordan Lake Heath Fjorden Wisconsin Dells

Marquette County Broken Egg Grill & Pub Wendy Seely Endeavor Portage County Partner’s Pub Robert Konkol Stevens Point Waushara County Mimi’s on Route 49 Greg Retzlaff Berlin Ding Tavern Jacob Zinecker Wild Rose

DISTRICT 6

Boston’s Pub & Grill Eric R Souza & Debrah Ann Fick Pickerel

Just One More Bar & Grill Sheila Derpinghaus Green Bay

Burdick’s Bar & Grill Todd W. Burdick Luxemburg

La Cuvea/The Cave Vince Hernandez Green Bay Loch’s Bar Jessie Loch Green Bay

Tania’s Buck Shots Tania Pavek Bryant

Overtime Grill and Pub Randy R. De Greef Green Bay

Rib Mountain Taphouse Tyler Vogt & Todd Link Wausau

Forest County Kathy’s Inn Melissa Kalz Argonne

Kewaunee County Fish Tale Ale House Bill Kunath Algoma

Main Street Bourbon Room Brian Willis Green Bay

Marathon County Weston Hit and Miss Craig Wojicechowski Schofield

Al Johnson’s Swedish Restaurant Inc. Lars Johnson Sister Bay

Brown County Gather on Broadway Thomas Everman Green Bay

Langlade County B B Jacks Jessi Stimac Antigo

Koni K’s Korner Pub Connie Kaplenski Elcho

Door County The Edge Of Town Aaron LaCrosse Brussels

Riviera Bar and Grille Mike Morris & Mari O’Brien Green Bay The Local 20 Bill/Ben Symes Green Bay Trading Post Auction House and Saloon Michael Mathies Greenleaf

Marinette County Pit Stop Bar & Grill David M. Sanicki Niagara Beaver Trading Post Jesse Rugg Pound Oconto County Patriot Golf Club LLC Synthia Kaminski Abrams Skinny Dave’s Robert Davis Mountain Mac Attack Lisa McFadden Oconto Breed Sportsman Club Breed Sportsman Club Suring Eagles Nest Spirits & Provisions Rhonda Abel Suring www.tlw.org

NEW MEMBERS Backwoods Pub & Grill Cyndy L. Freidenberger Townsend Old Town Hall Josh Banie Townsend Outagamie County Wilder’s Pub & Bistro Tee & Vee LLC Appleton Clint & Moe’s Pub & Putt Clint Glaser Black Creek Route 15 Sports Bar Jim Wabiszcwski Greenville Hortonville Lanes Ryan Burbey Hortonville Otter Creek Sports Bar & Grill LLC Mickey Guyette Hortonville Rocky & Tara’s Nut Haus Tara Erickson Kaukauna Two of a Kind Inc. Linda Fassbender Kaukauna Marty’s Place Dewey J. Biese Kimberly Just “1” More Again Kathy Stieg Menasha Redliner Bar Ken Zastrow Menasha Jolly Rogers Pizzeria LLC Bob Leahy, DA New London Petticoat Junction Amy Griesbach & Brandon Nagel Seymour

www.tlw.org

Mike and Sonja’s Mike & Sonja Braun Shiocton

DISTRICT 7 Barron County Happy Hour Bar Aaron Beets Rice Lake Chippewa County Irvine Depot Pub & Grill Mary Berg Chippewa Falls River Inn Bar Suzanne M. Schroeder Chippewa Falls East Bay Lodge Dave Kremer Holcombe Paradise Shores 4 Lynette Rosemeyer Holcombe Clark County T’s on 10 Neil Fritz Marshfield Eau Claire City/ County LakeHouse Grill & Pub CAH Holdings LLC Augusta Southtowne Pub Martin Tauger Eau Claire The Alibi Stacy Jensen Eau Claire Jackson County Buck Stop’s Here Saloon LLC Cynthia L. Hanson Black River Falls Pepin County Rooster Tail Bar & Grill John & Amber Koehler Durand

Pierce County Kern’s Kurbside Bar & Grill Stephanie Kern Elmwood St. Croix County Schuggy’s American Grill & Taphouse Trent Schug Hammond

Lakeland Area Twilight Supper Club & Sandman Lounge Lisa Stemen Land O Lakes Monical’s Pizza Jackie Cook Woodruff

The Next Stop Jacquelyn Garske Houlton

Parrot Bar & Shoreline Restaurant Sandra Fehrman Woodruff

Bobtown Brewhouse & Grill Mike Christenson Roberts

Oneida County Brown Street 151 Debbie Liebert-Krug Rhinelander

DISTRICT 8

Days Inn & Suites/The Claridge Anil Patel Rhinelander

Ashland/Bayfield County Pizza Pub Shawn E. Thayer Ashland The Platter Tim Walworth Ashland Four Corners Saloon LLC David A. Zepczyk Mason Sparky’s Bar & Grill Scott & Ann Kranz Washburn Burnett County Fish Bowl Bar Burl G. Johnson Danbury

Northern Holdings LLC Chris Klar Three Lakes Taylor County Boarders Inn & Suites Marsha Nice Medford Tomahawk/ Merrill Area Hub Inn Chris Streich Merrill Outsiders Bar Eric Norton Merrill

Adventures Restaurant & Pub David Faulhaber Siren

The Thirsty Giraffe Eric Frost Tomahawk

Lily Lake Tavern Bob & Amber Culpitt Webster

Vilas County J Anthony’s Twin Haven Tony Ball & Julie Plummer Conover

Greater Northwoods Annie’s Pub Anne Van Epern Gile Wolf’s Den Bar & Grill Victor Borrows Mercer

Eddie B’s Restaurant & Tavern Ed Blankinship Eagle River The Alley Robert W. Spiotlo Land O’ Lakes

Washburn County Bear Tracks Bar & Grill Nate & Missy Wittmer Birchwood Cheers Bar & Grill at Tagalong Judy Smith Birchwood Paul’s Pizza Den Paul & Lisa Parkos Birchwood Woody’s on Long Alicia Giudici Sarona

Squirrell Cage Richard Heming Milwaukee Von Trier Tavern Cynthia Sidoff Milwaukee Colonel Harts Pat Modl Wauwatosa Lucky Chance Kris McKillop West Allis Stallis Palace Thomas Daniels West Allis

Stanberry Rail Saloon Denise J. Johnson Springbrook

DISTRICT 9 Milwaukee County Orson’s Saloon Milo Basina Cudahy Casablanca Restaurant Alaa Musa Milwaukee Grandstay Hotel & Suites Joe Davison Milwaukee Lady Bug Club LLC Habib Manjee Milwaukee On The Edge Ben Cruz Milwaukee Red Dot Tosa Marty Beavdoin Milwaukee Sheehans Kerry Sheridan Milwaukee Skybox Sports Bar Royce Lockett Milwaukee Sobelman’s Pub & Grill Melanie L. Sobelman Milwaukee MARCH/APRIL 2017

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Call Now to Get More Info: 888-517-3755

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Call Today: 888-517-3755 Or visit our website: nsmmusicinc.com 42

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www.tlw.org

ASK THE BARTENDER In this column, we answer some of the most often asked questions

by Tavern League members. Please feel free to submit your questions for consideration to TLW Senior Vice President Chris Marsicano, cmarsicano@yahoo.com.

19. What are you looking for in a job?

Q: I AM PLANNING TO HIRE SOMEONE FOR A TOP MANAGEMENT POSITION IN MY BUSINESS. WHAT ARE SOME QUESTIONS I SHOULD BE ASKING THOSE THAT I AM INTERVIEWING?

22. What are some of your greatest achievements or successes?

What are some of your worst failures?

Below are some commonly asked interview questions for top management positions. All may not apply to your business or for the position you wish to fill. It is a suggested list of questions or topics that you can tailor to fit your current search for the right candidate to fill the open position in your business.

1. Tell me about yourself.

2. Why did you become a restaurant/hospitality manager, chef, etc.?

20. What makes you an effective manager/chef?

21. What are your strengths? Weakness? What are you doing to improve your weakness?

23. Why did you leave your last job? Why do you want to leave your current position?

24. What do you like least about being a manager/chef?

25. Give me an example when you…...

26. What upsets you/tries your patience?

27. How long do you think you will stay with our company?

28.

What makes you the best candidate for this position?

What do you think you bring to the table?

29. What questions do you have for me? TLW

3.

What do you know about our restaurant/property/ company?

4. Have you been to any of our restaurants/properties? What did you think? What did you observe while you were there? Did you get a chance to interact with any of our managers or staff? What would you improve or change?

5. What do you think sets us apart from our competitors?

6. W hy do you want to work for our hotel/club/restaurant/ property?

7. W ho else are you interviewing with? How do we compare to them?

8. Have you been offered any positions yet?

SPECIAL CLUB MEMBERSHIP

PLATINUM CLUB MEMBERS OSHKOSH CITY TAVERN LEAGUE OUTAGAMIE COUNTY TAVERN LEAGUE

9.

What do you think is a chef’s/manager’s role? What qualities should they possess?

PORTAGE COUNTY TAVERN LEAGUE

10. How would you describe your management style? Your personality?

TLW 5TH DISTRICT

11. What motivates you? How do you motivate others?

12. What was the best company you ever worked for? The worst? The best boss you ever had? Your least favorite?

Why? 13. What are some of your greatest accomplishments?

14. Tell me about your cost control abilities? What have you done to help or improve your financial results?

TLW 3RD DISTRICT

GOLD CLUB MEMBERS DODGE COUNTY TAVERN LEAGUE DOOR COUNTY TAVERN LEAGUE MANITOWOC COUNTY TAVERN LEAGUE TLW 7TH DISTRICT

15. How would your supervisor/fellow managers/employees describe you?

SILVER CLUB MEMBER

16.

Have you ever been involved in confrontation with a guest/employee/supervisor at work? How did you resolve it?

REPP’S BAR

17. How would you handle the following situation?

18. What are your career goals? Where do you see yourself in 3/5/10 years? www.tlw.org

ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221 MARCH/APRIL 2017

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Simplifying Business Integrating Technology

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Credit Card Processing

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161 Business Park Circle • Stoughton, WI 53589

Waterfront Property for Sale 4603 Domain Dr., menomonie, Wi 54751 Ph: (715) 235-2151 • (800) 472-2006

• Tobacco/Cigarettes

• Chemicals

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• Paper Products

• Beverages

• Deli/Instituional

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• Beverages on the gun

• Liquor

Supplying Tavern League of Wisconsin Members from Superior to La Crosse & from Hudson to Wausau 44

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This waterfront property opportunity is 18,300 sq. ft. with dockage for 28 boats. 7,500 sq. ft. ballroom, 3,400 sq. ft. dining and 9,000 sq.ft. outdoor bar and deck. Use can be as it stands, brewery, casino, condos, assisted living or private residence on one end.

Located on the Wolf River in Fremont, which is centrally located to Chicago, Milwaukee, Madison, Minneapolis, Green Bay, Fox Valley and more.

RE/MAX 24/7 Real Estate, LLC erricka.raleigh@247realestate.biz Erricka Raleigh • 920-213-0881 KC Maurer • 920-470-2100 Jim Fletcher • 920-428-9024 www.tlw.org

LOCAL LEAGUE UPDATES SPECIAL GUEST ATTENDS DISTRICT CAUCUS

In October, Wisconsin’s 1st District Congressman and Speaker of the House, Paul Ryan was the guest speaker at the TLW’s 1st and 9th district caucus. The meeting, held at the Brat Stop in Kenosha, was also attended by members of the Wisconsin Legislature, including Rep. Tyler August (R-Lake Geneva) and Sen. David Craig (R-Big Bend).

From left: Dan Taivalkoski, southern zone vice president; Tom Dahlen, TLW treasurer; Terry Harvath, TLW president; Pete Madland, TLW executive director; Chris Marsicano, TLW senior vice president; House Speaker Ryan; state Sen. David Craig; state Rep. Tyler August; and Scott Stenger, TLW lobbyist.

TLW REPRESENTED AT PRESIDENTIAL INAUGURATION Witnessing the peaceful transfer of power as a new president is sworn in is always an amazing and historic event. On Jan. 20, TLW Executive Director Pete Madland and TLW Senior Vice President Chris Marsicano, along with their wives were in Washington, D.C. to observe the inauguration of America’s 45th President Donald J. Trump. After the swearing-in ceremony, the Madlands and Marsicanos enjoyed the weekend’s inaugeration festivities.

Although it was a cold and gray day, the U.S. Capitol was decorated in grand style and seating was arranged for the thousands on hand to view the inauguration of Presidentelect Trump.

TLW Executive Director Pete Madland and TLW Senior Vice President Chris Marsicano, sporting tuxedos for one of the inaugural balls on Friday, Jan. 20

The TLW was well represented in Washington, D.C. for the Presidential Inauguration, and the group was greeted by ABL Executive Director John Bodnovich (at left). Also pictured are Pete and LuAnn Madland and Patti and Chris Marsicano.

JACKSON COUNTY TL MAKES DONATION The Jackson County Tavern League recently made a donation of $150 to Special Olympics of Wisconsin for the annual Polar Plunge held in Altoona on Sunday, Feb. 26. Jackson County Tavern League members gathered to present their check to a Kwik-Trip representative who solicited the donation on behalf of Special Olympics. From left: Steve Knutson, Cindy Hanson, Jen Gunning, Barb Tidgwell- Knutson, Ron Smith, Selena Casper, and Justin, representing Kwik Trip, Black River Falls.

WANT TO SEE YOUR LOCAL LEAGUE FEATURED IN ON PREMISE? Send your photos and a brief description to: Pete Madland, petem@tlw.org; Chris Marsicano, c.marsicano@yahoo.com or Barb Howell, bhowell@ntmediagroup.com www.tlw.org

MARCH/APRIL 2017

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ADVERTISER INDEX

Affiliated Investment Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Anheuser-Busch Inc. www.anheuser-busch.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Brakebush Brothers www.brakebush.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Breakthru Beverage www.breakthrubev.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Cornerstone Processing Solutions www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Disher Insurance www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Edge One Inc. www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Emil’s Pizza www.emilspizza.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Great Lakes Distillery www.greatlakesdistillery.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Kessenichs Ltd. www.kessenichs.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Great Lakes Amusement Cherry Master - Video Poker Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet Affiliate tavern League member Green Bay, WI 877-354-7544 www.GlaStore.com

Wisconsin Souvenir Milkcap

Pulltab ProMotionS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 414-217-1731 wbohrer@wi.rr.com www.wimilkcaps.com

Lamers Bus Lines Inc. www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Mass Appeal Inc. www.massappealinc.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Advertise in

MillerCoors Inc. www.millercoors.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

On Premise

Modern Cash Register System www.moderncashregister.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

the official publication

NSM Music Inc. www.nsmmusic.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Re/Max 24/7 Real Estate LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

of the Tavern League of Wisconsin

Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Sysco Foods www.sysco.com/baraboo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Tri-Mart Corporation www.trimart.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

CONTACT:

Louise Andraski, Account Executive

U.S. Bank/Elavon www.usbank.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 WAMO (Wisconsin Amusement & Music Operators) www.wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Wisconsin Souvenir Milk Caps www.milkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37, 46 Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

46

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louisea@merr.com Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP www.tlw.org

Please Enjoy Leinie’s Responsibly

© 2017 Jacob Leinenkugel Brewing Co., Chippewa Falls, WI