On Premise March/April 2013

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

March/April 2013 tlw.org

TLW 78th Annual

Spring Conference April 8-11, 2013 • Eau Claire • Keynote Speaker - Gilbert Brown

Also in this issue: Health Insurance Reform How it impacts TLW members Dissecting Your Credit Card Statement Tips from the experts www.tlw.org

March/April 2013

n

On Premise

n

1

Partners in Progress Major suPPorter of state and LocaL tavern Leagues

Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

Wisconsin Amusement & Music Operators PO Box 620830, Middleton, WI 53562 1-800-827-8011 • www.wamo.net Hosts of the World’s Largest dart tournament & the nation’s Largest Pool tournament 2

n

On Premise

n

March/April 2013

www.tlw.org

The Official Publication of the Tavern League of Wisconsin March/April 2013 Volume 31, No. 2

features

The Math of Health Care Reform. . . . . . . . . . . 10 How TLW Members May Be Affected

The Cost of the Card Business. . . . . . . . . . . 14 Maneuvering Through Credit Card Fees

League Spotlights League Profile. . . . . . . . . . . . . . . . . 28 Kenosha City

10

Business Spotlight. . . . . . . . . . . . 29 Sir Arthur’s Beer Garden

Charity Spotlight. . . . . . . . . . . . . 30 Big Brothers Big Sisters of Racine & Kenosha Counties Inc.

Spring Conference

78th Annual Spring Conference. . . . . . . . . . . . . 19 The Plaza Hotel & Suites - Eau Claire April 8-11 • Schedule of Events • Keynote Speaker & Seminars • Hotel Information & Registration Form • Entertainment & Host League • Tradeshow Exhibitor List • Auction Form

14

Departments President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Accounting Help. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Straight Up — Spirit Profile. . . . . . . . . . . . . . . . . . . . . . . .

Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . .

Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37 38 40 42 43 46

Socialize with us:

www.tlw.org

March/April 2013

n

On Premise

n

3

President’s Perspective W

ell, what an interesting year this has been. Twelve months ago I was writing an article introducing myself as the new senior vice president of the Tavern League of Wisconsin, now I’m writing you as your new state president due to the election of Rob Swearingen to the State Assembly. Things sure can change.

Not all of you know me. Recently, traveling in the northern part of the state, I stopped at a member’s establishment for lunch and to say hello to the owner. I gave him a business card and introduced myself as the new TLW President. He looked at me and said, “No you’re not, Rob Swearingen is!” I laughed and explained how Rob had resigned due to winning the State Assembly seat in the 34th District. We talked about business, sports and some current news as I ate my soup and sandwich. When I was done I thanked him and was on my way with a new soup recipe!

I would like to make one thing clear, I understand I work for the members of this association and the role of president will not be taken lightly. Getting out and around the state to meet new people and see old friends is one of the luxuries of being president. I’ve had the opportunity to visit the businesses of several members I’ve only met at conferences. It is interesting to observe our members outside of TLW functions and inside their own business environment.

I have found that this position requires a lot of attention to legislative issues. When Ray Bruch, our Legislative Day Chairman, explains how important it is to attend Legislative Day and get to know your legislators he is absolutely correct. The livelihood of our businesses can be affected by laws and regulations that are passed or defeated.

Attending Legislative Day and visiting the Capitol provides a chance to visit with lawmakers and influence the decisions that they make. Meeting your legislators and getting to know them on a first name basis makes this task much easier. This doesn’t happen overnight, this happens by reaching out to your legislators throughout the year.

That opportunity is this year’s TLW Legislative Day on March 19 at the Inn on the Park. I hope to see you there.

In the upcoming months I will be attending county meetings, banquets and other functions. If at any time you would like me to attend one of your functions, please feel free to contact me. My schedule gets busy at times, but I will do my best to accommodate your requests. Please don’t hesitate to call if you have a question pertaining to our industry.

I may not know the answer, but I will find out or point you to someone who does.

I want to thank our members, the board, Pete and Scott for their patience while I am learning the ins and outs of this position. I still have a lot to learn and will be working hard for all of you!

Again, thank you for all of your support!

Terry Harvath President

4

n

On Premise

n

March/April 2013

www.tlw.org

Corporate Sponsors SUPPORT OUR ASSOCIATION

SUPPORT THOSE WHO Support Those Who Support Our Association SUPPORT THOSESUPPORT WHO SUPPORT OUR ASSOCIATION SUPPORT THOSE WHO OUR ASSOCIATION SUPPORT THOSE WHO PLATINUM SPONSORS SUPPORT OUR ASSOCIATION Platinum PLATINUMSponsors SPONSORS PLATINUM SPONSORS PLATINUM SPONSORS

GOLD SPONSORS

Anheuser-Busch

Silver Sponsors SILVER SPONSORS SILVER SPONSORS

BRONZE SPONSORS

Bronze Sponsors

BRONZE SPONSORS

BRONZE SPONSORS BRONZE SPONSORS

TA V E R N L E A G U E O F W I S C O N S I N

TA V E R N L E A G U E O F W I S C O N S I N

SILVER SPONSORS

Anheuser-Busch Anheuser-Busch Anheuser-Busch

Wisconsin Amusement & Music Operators, Inc. Amusement & Wisconsin Amusement Wisconsin & Wisconsin Amusement Operators, Inc. Operators, Inc. Music Make sure and thank these groups for theirMusic support, and encourage others not on the&list to participate. Any business interested in joining should call Make sure and thank these groups for their support, and encourage others notInc. on the list to participate. Any business interested in joining should call Music Operators, the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.” the TLW office (608-270-8591) for our that the of the different categories.

Remember “Support those who support us.” should call Make sure and thank these and groups theirbrochure support, and encourage others not on list to participate. business interested in joining hank these groups for their support, encourage others not onlists the listbenefits to participate.

Anythe business interested inAny joining should call

Make sure and thank these groups forfor their support, and encourage others not ondifferent the list tocategories. participate.

Anysupport business interested in joining should the TLW office (608-270-8591) our brochure that lists the benefits ofRemember the “Support those who support us.” call 08-270-8591) for our brochure that lists the benefits of the different categories.

“Support thoseRemember who us.” www.tlw.org March/April 2013us.”On Premise 5 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support n

www.tlw.org

n

2012 January/February On Premise

5

TA V E R N L E A G U E O F W I S C O N S I N

SILVER SPONSORS

2012 MEMBERSHIP DIRECTORY

GOLD SPONSORS

2012 MEMBERSHIP DIRECTORY

2012 MEMBERSHIP DIRECTORY

GOLD SPONSORS

Gold Sponsors GOLD SPONSORS

PROCESSING WITH A PURPOSE in Partnership with TLW presents

PROCESSING WITH A PURPOSE

Credit Card, ATM and POS Processing Services

Credit Card, ATM and POS Processing Services Check Scanner

SMART RESTAURANT AND BAR SOLUTIONS Remember when honesty, integrity and service were everything?

We never forgot.

We work for the TLW & for you.

Our competitors come and go, but we have been here for 13 years in a row.

President Terry Harvath

Senior Vice President Vacant

Secretary Sue Bonte Lee Terminal with Printer

Treasurer Tom Dahlen

Southern Zone Vice Presidents Chris Marsicano, Jim Pickett

Eastern Zone Vice Presidents Gene Loose, Dale VandenLangenberg

Central Zone Vice Presidents Lori Frommgen, Robert “Bubba” Sprenger

Northern Zone Vice Presidents Dan Corbin, Rob Summerfield Restaurant and Bar POS

Visit our Showroom at: 1600 S. Main St. • Oshkosh, WI 54902 855-TLW-ATMS • www.CornerstonePS.com

SAM4s and Casio Cash Registers

Editor Pete Madland, Executive Director, Tavern League of Wisconsin

Associate editor Barb Howell, Nei-Turner Media Group, Inc.

Art Director Kayla Collins, Nei-Turner Media Group, Inc.

Advertising Sales Louise Andraski, Nei-Turner Media Group, Inc. louisea@merr.com

Advertising coordinator

rth

Julie Schiller, Nei-Turner Media Group, Inc. ads@ntmediagroup.com

rth

FOR Contributing Writers Terry Harvath, Pete Madland, Kimberly ADVERTISING Ruef, Scott Stenger, Jen Bradley, Amanda Wegner, Barb Howell INFORMATION Printed By CONTACT:

06 06 m

are d or

m

RR Donnelley Long Prairie, Minnesota

On Premise (ISSN #1051-4562) is a bi-monthly Heidi Koch publication of the Tavern League of Wiscon-

ons

sin, Inc., 2817 Fish Hatchery Road, Fitchburg,

Slack Attack WI 53713, phone: 800-445-9221.

Communications

es

608-222-7630

Printing is by RR Donnelley, Long Prairie, MN.

For advertising information, contact Louise heidi@slackattack.com Andraski, 262-245-1000, louisea@merr.com.

Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.

Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. © 2013 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

n

On Premise

n

March/April 2013

PY WITH YOUR

www.tlw.org

TAV E R N

6

2 0 1 2 M E M B E R S H I P D I R E C T O RY

On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Williams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

consin

C

M

Mike Disher - Matt Disher - Andy Disher - Michael Disher II

Y

CM

MY

CY

CMY

K

2012 MEMBERSHIP DIRECTORY

ss nning n Plans

s

ds

te

608-221-4545

TA V E R N

www.tlw.org

March/April 2013

n

On Premise

n

7

Front Rail TLW is Positive

By Pete Madland, TLW Executive Director

I

like to think I am a positive guy. Trying to make positives out of negatives, looking for the silver lining and seeing my glass half full is something I make a conscious effort to do. Given the alternative, it just seems it’s the best thing, and I truly believe it makes living life easier and definitely happier.

Now I know what you are thinking, “that’s easy for you to say” and you are right. For the typical tavern owner, it’s not as easy to be a Mr. or Ms. Positive. I mean, look what has been done to you. You’ve been overtaxed, over-regulated and, in some cases, overlooked. The drinking age, BAC, smoking bans and the constant barrage of anti-alcohol messages bombarding the public is enough to make a tavern/ restaurant owner throw up his hands and say “I surrender, I quit, and I can’t take it anymore” and no one would blame you.

But being the positive guy that I am and wanting to help my members, I am giving you a ray of hope to prevent you from doing just that. That ray of hope is the Tavern League of Wisconsin!

The Tavern League provides reasons to be positive about our industry and our association. Last year our members and our association donated over $9 million to over 10,000 Wisconsin charities! This should make us all proud. What other associations can make that claim? This is a tremendous achievement, and each and every member should be bragging to their neighbors about it. The other side likes to say we are bad for our communities and society, I beg to differ.

Be positive and proud of our SafeRide program. Drunk driving fatalities are down 30 percent in Wisconsin. Last year the Tavern League’s SafeRide program provided a record 75,000 free safe rides home. Coincidence? I think not. Our members are doing the right thing and the result is the premiere SafeRide program in the country. This doesn’t just happen.

This is a result of members of the TLW

For many reasons it is a great time to be a member of the TLW. It is a great time to be a member of the association that represents the greatest group of people in Wisconsin — you, the tavern owner.

While many people and groups are busy trying to tarnish our industry’s image, the Tavern League and its members are working hard to improve that image.

While many people and groups are saying we are a burden in our communities and our society, the Tavern League and its members are saying we are good for our communities and good for society. We provide a watering hole, a gathering place, a place to meet and a place to eat. Our friendly atmospheres and warm smiles are appreciated by our local neighbors and distant travelers alike.

We provide a combination of comforts, companionship and cheer that people in other industries cannot, but there is more.

8

n

On Premise

n

March/April 2013

“ While many people and groups are busy trying to tarnish our industry’s image, the Tavern League and its members are working hard to improve that image.”

recognizing a problem, getting together and helping solve it. The results are safer communities and less tragedy on our highways.

Do you want another reason to be positive and proud of the TLW? Take a look at our state Legislature and you will see three assemblymen and one senator who are members of our association. I am not aware of any other trade association that can make that claim. How does that happen? It happens when a group supports one of its own and works hard to get them elected knowing the result will be someone looking out for them in Madison. We are more than just tavern owners; we are also a force in politics.

Let’s not overlook what the Tavern League is doing for your business. Our Member Exclusive Benefits Program is saving our members money. What can be more positive than that? When shopping for insurance, bar supplies, ATMs, etc. do not overlook this program. These Affiliate Members are offering a discount or service not available to non-members. They are there for you; use them.

Finally, the TLW is keeping its members informed. I have always felt an educated membership creates a stronger association and we are no exception. Keeping our members up to date on new laws, industry news and trends helps our members and allows them in turn to educate their customers. Not only do we achieve this through our traditional means of newsletters, magazines and conventions, but we are providing information on our website and through our social media outlets of Facebook and Twitter. You want information, we have it.

Now, you see, there is plenty to be positive about. There is a silver lining and the glass is half full. Why? Because you are a member of the Tavern League of Wisconsin. Tell your neighbor who is a non-member about us; he may want to feel positive, too! TLW www.tlw.org

www.tlw.org

March/April 2013

n

On Premise

n

9

10

n

On Premise

n

March/April 2013

www.tlw.org

$$$ The Math of

Health Care Reform How TLW members may be affected

By Amanda N. Wegner

With the election over and the new Congress firmly in place, there is no denying that federal health care reform is here to stay.

“After the election, there was no point in arguing about the implementation of the law,” says Jon Rauser, an employee benefits broker/consultant and president of Milwaukee’s The Rauser Agency.

But that doesn’t mean everything is set in stone. “It’s more solidified at this point,” says Heather Heidtke, sales and marketing representative, Greater Insurance Service Corp. (GIS) in Madison, and a Tavern League of Wisconsin Corporate Sponsor, “but there is a lot up in the air.”

So what does it mean for TLW members? www.tlw.org

Doing the Math Many parts of this sweeping legislation, the Patient Protection and Affordable Care Act, went into effect in September 2010, including coverage expansion for adult dependents until age 26; coverage of preventive services and immunizations; coverage for children with pre-existing conditions; and the prevention of insurers from rescinding coverage.

The next major set of changes will happen in January 2014, when the law’s core mandate requiring individuals to have health coverage goes into effect. At that point, individuals who cannot show that they are covered by an employer, government program or their own policy will face IRS fines. In March/April 2013

n

On Premise

n

11

The country club’s board of directors is closely examining the issue; luckily the board president also owns an accounting firm and is somewhat familiar with the issue.

“I think everyone should have the opportunity to have health care insurance, but it would be a great expense for most members, and I understand the strain that would cause. Many of us are hurting for business the way it is,” Kohnke adds.

Balancing the Books For businesses that do meet the 50 FTE requirement under the Patient Protection and Affordable Care Act, it’s game on, albeit an expensive one. However, it could be one some business owners choose not to play. “The cost to offer health insurance is between $6,000 and $10,000 per person,” says Rauser, “but the penalty for not offering health insurance could be much less.”

The penalty to qualifying employers that do not offer health insurance is $2,000 annually, multiplied by the number of FTE employees minus 30 (so if you have 50 FTEs, you’d be penalized $40,000, or $2,000 each for 20 FTEs).

The penalty is increased each year by the growth in insurance premiums.

Bonnie Kohnke is facing health care reform on two fronts: as owner of Watertown’s Firecracker Pub and an employee at the Watertown Country Club.

addition, companies with 50 or more full-time-equivalent (FTE) employees (and meet other specifications) that do not offer health insurance will also be fined.

according to the IRS, and the owner might be responsible for providing benefits,” says Rauser.

It’s the 50 FTE requirement that excludes most TLW Members from having to worry about health care reform.

“Most members are likely to be smaller employers,” says Rauser, but he adds that just having part-time employees doesn’t mean you’re in the clear.

With just one bartender close to fulltime and about 10 part-time employees, Bonnie Kohnke, owner of Watertown’s Firecracker Pub, is well under the 50 FTE requirement. “I’ll admit that I don’t know everything about [health care reform], but I know enough to know the magic number is 50 and because of that, it doesn’t affect my business.”

“The FTE equation is a bit contrived.

You have to take the total number of hours worked and divide it by the number of employees. Just having part-time people doesn’t get you off the hook.

And if you have multiple businesses, they might be considered one entity

But it’s a different story at the Watertown Country Club, where Kohnke also works. The country club has eight or nine FTEs, plus many part-time employees, especially in the summer. “If we would have to offer health insurance, I don’t know if we’d be able to,” she says.

12

n

On Premise

n

March/April 2013

For employers that do offer health insurance but do not offer affordable health insurance, which is defined as paying at least 60 percent of covered health care expenses for a typical population, the penalty is higher. “Certainly a benefit like health insurance might be important for some businesses to attract and retain good people. I don’t want to diminish its importance in some situations, but it’s just not a feasible expense for many business owners, especially taverns,” says Rauser.

In addition to considering the cost of offering health care insurance for employees, Rauser cautions that self-insured members need to budget for “possible dramatic increases” in 2014. “Adding 30 million individuals to a health care system can’t be done without expense, so budget for a big increase in personal health insurance if you have it.” www.tlw.org

To the Exchanges Business owners who are not legally required to offer health care insurance may be eligible for small business tax credits to help offset the employer contribution toward employee premiums should they choose to offer health insurance.

In October 2013, the health care insurance exchanges are slated to open, offering a marketplace for individuals and small businesses to shop for insurance plans, which then go into effect Jan. 1, 2014. “There will be options for small employers on the exchanges,” says Heidtke, “whether they offer plans or they offer assistance to employees to maneuver through the exchanges individually.”

Because the federal government has not yet issued guidance to insurance carriers regarding what plans need to include, Heidtke says there is little information to offer in terms of qualifications, pricing, coverage, and how tax subsidies or discounts will work.

“Basically what we know right now is

“There will be options for small employers on the exchanges, whether they offer plans or they offer assistance to employees to maneuver through the exchanges individually.”

Heather Heidtke, Sales & Marketing Representative, Greater Insurance Corp.

that health insurance will be a requirement and that there will be exchanges to buy health care insurance.”

For individuals who don’t have access to an employer-sponsored plan and don’t purchase health insurance, the annual penalty is $95 per adult and $47.50 per child (up to $285 for a family) or one percent of family income, whichever is greater. By 2016, it increases to $695 per adult, or 2.5 percent of income.

As more information is available, Greater Insurance Service Corp. will be offering seminars to TLW members and agents will be available to help members navigate the coming changes.

“Whether that’s us or another trusted, reputable professional, it’s smart for members to work with an agent or knowledgeable person on this. It’s a confusing, changing issue and not one you want to take chances with,” Heidtke adds. TLW

Take a Trip to Titletown this Fall!

Attend the 78th Annual Fall Convention & Trade Show

October 7 -10, 2013 Hyatt on Main (formerly Hotel Sierra)

333 Main St. Green Bay

4215 Louisiana Avenue North Hope, MN 55428 4215New Louisana Avenue North

New Hope, MN 55428 888-537-1906 ext 12 or 26 888-537-1906 www.trs-pos.com ext 18and Software Providing Hardware solutions for the Hospitality and Retail Liquor Store industries for more than 30 years.

www.trs-pos.com Providing Hardware, Software and Security solutions for the Hospitality and Retail Liquor Store industries for more than 30 years.

Proud member of the Tavern League of Wisconsin

For a complete agenda, host hotel rates and to register online, visit:

www.tlw.org after May 1, 2013

www.tlw.org

Proud member of the Tavern League of Wisconsin March/April 2013

n

On Premise

n

13

UNHAPPY WITH

14

n

On Premise

n

March/April 2013

www.tlw.org

The Cost of the

Card Business Maneuvering Through Credit Card Fees

By Jennifer Bradley

W

hen it comes to making money, credit cards are a mainstay in today’s business environment. The method, however, of selecting a credit card processing service, in addition to understanding the fine lines of fees and minimum requirements is another story. It gets complicated. The good news: There are ways to minimize expenses and maximize profits with a little research.

Why plastic matters While some smaller establishments can still get away from accepting plastic, most today find that in order to retain customers, it’s a must.

Brad Palubiak, president of Cornerstone Processing Solutions, a Tavern League of Wisconsin (TLW) Affiliate Member and Corporate Sponsor, offers the Culver’s experience as a shining example of this philosophy. He says that the restaurant chain’s average sale was $4.53 prior to accepting credit cards. After a short trial, the number rose to $14 with a credit card. That was 12 years ago, and Palubiak says Craig Culver was blown away when he saw the average sale almost triple.

“Today, 40 percent of their sales are on credit,” he adds. “Even though they pay 2.5 – 3 percent [in fees], that windfall is great.”

He adds that accepting plastic will contribute 20-30 percent more business, explaining that people don’t carry cash the way they used to. Bottom line: A business that accepts credit cards has a real advantage.

Each time a credit card is processed a business pays fees to three unique places: the interchange fee to the bank that issued the customer’s card, assessment fees to the brand (Visa, MasterCard, etc.) and a markup to the processor. The first two are fixed costs, and the markup varies depending on the provider a business chooses.

Then, enter the perks card and debit card debates, which rage on in the industry today. Business owners do not necessarily agree with the added fees associated with them, but find that while it costs them to accept perks cards, it costs them more not to. www.tlw.org

“If you don’t do business with them, the customers won’t come in,” says Jeffrey Karbash, owner of the Duck Inn Inc. in Delavan. “Essentially we pay their mileage and rewards.”

Woody Rill of Walworth agrees. He is an independent agent with Financial Transaction Services. “If you sign up with any company (Visa, Mastercard, Discover, etc.), you can’t exclude certain cards,” he says. “You have to take them all. The programs have to be funded, and merchants pay for that.” Eightyfive percent of a typical restaurant’s transactions are of this “non-qualifying” type.

With the need to accept credit cards to attract customers, and the fees attached to them frustrating, how does a business owner pick a service that will best suit them?

Picking a vendor When it comes to picking a card processing service, personal service is still important says Palubiak.

In some cases, the more middlemen, the more miscellaneous fees are added.

Be wary of low teaser rates, which are also called a “buy” rate.

This is used to get business, and then the processor raises rates later.

Tony Jalan, Wisconsin Division Manager, Heartland Payment Systems March/April 2013

n

On Premise

n

15

TLW Affiliate Members to Assist You ….

CAPITAL BANKCARD

HYER STANDARDS

Randy Rathburn Seymour, WI 54165 Phone: (920) 595-0111 rathburn.enterprises @gmail.com www.capitalbankcard greenbay.com

Eileen Davis Plover, WI 54467 Phone: (715) 341-1339 info@hyerstandards.com www.hyerstandards.com

CORNERSTONE PROCESSING SOLUTIONS*

William Kasbohm Montfort, WI 53569 (608) 553-0070 swamusements@gmail.com

Brad Palubiak Oshkosh, WI 54902 Phone: (888) 878-2615 brad@cornerstoneps.net www.cornerstoneps.net

HEARTLAND PAYMENT SYSTEMS Brad Patzner Waunakee, WI 53597 Phone: (608) 213-1282 brad.patzner@e-hps.com www.heartlandpayment systems.com

HEARTLAND PAYMENT SYSTEMS Tom Huston Rogers, MN 55374 Phone (763) 227-8505 tom.huston@e-hps.com www.heartlandpayment systems.com/tomhuston

PINKERTON SOLUTIONS LLC

TSYS MERCHANT SOLUTIONS* Amy Keetle Omaha, NE 68102 Phone: (402) 574-7741 akeetle@tsys.com www.tsysmerchant solutions.com

KEVCORP INTERNATIONAL Kevin Uhlenbrauck Black Creek, WI 54106 Phone (920) 984-3334 tmsofwi@yahoo.com www.tmsofwi.com

* Indicates TLW Corporate Sponsor

Get Instant Access to Over 4500 TLW Members!

Download the TLW App on Your Smartphone It’s Quick & Easy

Just Follow the Instructions at

www.tlw.org 16

n

On Premise

n

March/April 2013

He offers four main tips to those looking for a vendor: • Work with a locally-based business.

• Work with an association-related company. (If they don’t deliver what they’re supposed to, there’s a sounding board available, says Palubiak.)

• Research the company through the Better Business Bureau.

• Make sure you don’t sign a long-term contract. “Go month-to-month,” Palubiak says. “It keeps the processor honest.”

“I’ve been through numerous processors, and it’s pretty confusing who offers the best deal,” Karbash says. He explains that he values personal service and looks at that over the amount spent on processing. For costs’ sake though, he does use a simple calculation each month, dividing the processing fees by the total sales he logged to reach a percentage.

Each processor, whether bank, independent agent or card processing firm, has its unique set of guidelines and fee schedules. Karbash says that to try and figure out on your own what each boils down to in real dollars is very difficult. He uses his simple calculation each month to ensure the percentage rate is where he feels comfortable, and if it starts climbing, he talks to his agent.

Tony Jalan, Wisconsin division manager for Heartland Payment Systems, another TLW Affiliate Member, suggests these questions to ask of a potential processor: • How many middlemen are involved?

• How long is the markup and rate guaranteed?

• Do I have to lease a terminal?

• What is the effective rate (fees divided by volume)?

• What is the term of the agreement and what is the early-out clause?

He also explains that a business should inquire about the speed of funds being deposited, if all card brands are handled by a single processor as well as whether the card association rate decreases and increases every spring and fall.

Understanding Fees When it comes time to look at the fee schedules and have some sense of understanding, Heartland Payment Systems www.tlw.org

recommends looking for common deceptions, which may increase the persale costs with no value to the merchant.

“In some cases, the more middlemen, the more miscellaneous fees are added,” says Jalan. He warns business owners to be wary of low teaser rates, which are also called a “buy” rate. This is used to get business, and then the processor raises rates later.

He says that many card processing terminals can be bought for $300-$400 versus a lease, which may run $1,000$2,000 per year, and the agreement may be non-cancelable.

From per-transaction, batch fees, PCI compliance and authorization fees, to minimum transaction and declined transaction fees, the list is long. Heartland executives say that the card companies charge more than 250 rates (fees) depending on the type of business, card and transaction.

Palubiak says that a fair monthly fee is between 2.5 – 3 percent of total revenues from credit cards. Of the total fees, he adds that 75 percent actually goes to the bank issuing the card, so the amount paid to the processor is very low overall.

Rill says if the total monthly fee becomes higher, it’s time to take a closer look at the agreement. The “total card fee” is not accurate to the real total.

Jalan recommends adding the “less discount paid” (fee paid to processor) line to the “total card fees” to reach the true amount.

“I wouldn’t just trust anyone that comes in through the door promising you the world,” says Rill. “I see it happening all the time. A lot of people have been raked over the coals more than once.”

JIM ROPEL

920-387-5952

• Small Business Financial Planning • Specializing in Retirement Plans • IRA’s • Mutual Funds • Annuities • Stocks & Bonds TLW Affiliate Member

234 North Clark Street, Mayville, WI 53050

Jeffrey Karbash, owner Securities of the Duck Inn since 1994, keeps an eye on his monthly offered through Coordinated Capital Securities, Inc. • 6033 Monona Drive, Madison, WI 53716 • 608-221-4545 Member NASD/SIPC credit card processing fees. When they start climbing he calls his agent.

Palubiak adds that no matter the business size, or whether using a cash register, computer or smart phone, there are ways to establish affordable credit card processing and even save costs in efficiency by utilizing a local service. The cost of accepting credit cards may seem tricky and expensive at first but it can be made simple and affordable with some awareness and research. TLW www.tlw.org Tavern League of Wisconsin

March/April 2013

n

On Premise

n

2012 March/April On Premise

17 7

enTer To Win The

Tavern of The Game conTesT!

Winners Will receive 40 TickeTs for a milWaukee BreWers 2013 friday niGhT home Game aT miller Park!

It’s simple. Here’s all you need to do: • TLW Members are eligible by simply registering through the TLW website (www.tlw.org) • The winner will receive Friday night game tickets in the right field loge bleachers

• This exclusive area will be turned into the Miller Lite Beer Pen, where the Miller Lite Girls will be providing entertainment.

• Stay tuned all season to Milwaukee Brewers games on Fox Sports Wisconsin to see if your establishment is chosen.

Good luck and Go BreWers!

Tavern of the Game is Presented by Miller Lite

18

n

On Premise

n

March/April 2013

www.tlw.org

TLW 78th Annual

Spring Conference a

g Ca n i k

r

Of

Bu

s�

e

“T

April 8 - 11, 2013 Plaza Hotel & Suites, Eau Claire

s e sin

Schedule of Events . . . . . . . . . . . . . . . . . . . . 20 Seminars & Keynote . . . . . . . . . . . . . . . . . . . . 21 Registration Form & Hotel Information . . . . . . . . . . . . . . . . . . 22 Entertainment & Host. . . . . . . . . . . . . . . . . . 23 Exhibitor List . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Auction Form . . . . . . . . . . . . . . . . . . . . . . . . . . 26 www.tlw.org

March/April 2013

n

On Premise

n

19

SCHEDULE OF EVENTS MONDAY, APRIL 8, 2013 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting – Crystal #1 9:00 A.M. to 4:00 P.M. Food Service Sanitation Courses & Exam – Four Seasons #2 (Class Registration is open to members and non-members) 12:00 P.M. to 1:00 P.M. Board Lunch – Crystal #2 3:00 P.M. to 6:00 P.M. Registration – Clearwater A 8:00 P.M. to 1:00 A.M. Eau Claire City/County League Welcome Party Location: Ramada Convention Center Entertainment: Sue Orfield Band

TUESDAY, APRIL 9, 2013 8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – Clearwater A 8:45 A.M. to 9:15 A.M. Rules Committee - Four Seasons #1 8:45 A.M. to 9:15 A.M. Nomination Committee – Four Seasons #2 9:15 A.M. to 12:00 P.M. General Session – Crystal Ballroom Color Guard Presents Colors, Male Chorus Attendance Drawing Host League Intro – Dan Corbin, Northern Zone Vice President Opening Ceremony – Eau Claire City/ County President – Dino Amundson President’s Report – Terry Harvath Secretary’s Report – Sue Bonte Lee Treasurer’s Report – Tom Dahlen Keynote Speaker – Packer Great Gilbert Brown Executive Directors Report – Pete Madland Attendance Drawing First-Timers Orientation 12:00 P.M. to 5:00 P.M. Trade Show – Two Rivers Ballroom, Terrace Room & Pool Lounge Buck Hunter – “Beat our Pro” Tournament - Contest for TIPAC 12:00 P.M. to 4:00 P.M. Silent Auction – Clearwater B & C, next to registration

20

n

On Premise

n

March/April 2013

1:00 P.M. to 2:00 P.M. Seminar – Unemployment Laws – Crystal Ballroom 3:00 P.M. to 4:00 P.M. Seminar – Menu Building 101 – Crystal Ballroom 8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest – Crystal Ballroom Theme: “Taking Care of Business” Costume: Old Time Rock n Roll Band: Dixie and the Dreamers Band Sponsored by: ASCAP 9:00 P.M. to 10:00 P.M. Live Auction – Crystal Ballroom

WEDNESDAY, APRIL 10, 2013 9:00 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – Clearwater A 9:30 A.M. to 11:00 A.M. General Business Meeting – Crystal Ballroom Attendance Drawing ABL Report - Bob Sprenger Legislative Report - Scott Stenger President’s Award Parade of Candidates Good and Welfare Attendance Drawing 9:00 A.M. to 2:15 P.M. Silent Auction – Clearwater B & C 11:00 A.M. to 3:00 P.M. Trade Show – Two Rivers Ballroom, Terrace Room & Pool Lounge Buck Hunter – “Beat our Pro” Tournament - Contest for TIPAC

4:00 P.M. to 5:00 P.M. District Caucuses: 1st & 9th District – Four Seasons #1 6th District – Four Seasons #2 2nd District – Four Seasons #3 8th District – Four Seasons #4 5:00 P.M. to 6:00 P.M. Cocktails with the President, $20 Donation to TIPAC – Crystal Ballroom Event sponsored by Precision Pours and Saratoga Liquor

THURSDAY, APRIL 11, 2013 8:00 A.M. to 9:00 A.M. Voting – Delegates Only – Four Seasons #4 9:30 A.M. to 12:00 P.M. General Business Session – Crystal Ballroom Attendance Drawing CORE Report – Brad Schinke Entertainer – Jim Wiggins Rules Committee Report Swearing in of Officers Nomination Committee Report Parade of Candidates Host League Drawing Raffle Ticket Drawing Trade Show Buyers Drawing President’s Closing Remarks Good & Welfare DVD Presentation - Convention Recap Attendance Drawing Retiring of Colors

11:15 A.M. to 11:45 A.M. SafeRide Meeting – Crystal Ballroom

12:00 P.M. Eau Claire City/County President’s Reception – Dino (Donn) Amundson Lake Hallie Golf LLC 2196 110th St Chippewa Falls, WI 54729-6517

12:15 P.M. to 12:45 P.M. League Leaders Meeting – Crystal Ballroom

Note: Times and events are subject to change without notice.

2:00 P.M. to 2:45 P.M. Vendors’ Drawings (Attendees must be present to win) – Trade Show Area 2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing (Exhibitor must be present to win) – Trade Show Area 3:00 P.M. to 4:00 P.M. District Caucuses: 3rd District – Four Seasons #1 4th District – Four Seasons #2 5th District – Four Seasons #3 7th District – Four Seasons #4

www.tlw.org

Keynote Speaker Tuesday, 9:15 a.m. – Noon, General Session Known as the Gravedigger to Packers fans everywhere, Gilbert Brown was one of the most dominant inside defensive players in the NFL in the late 1990s. From his nose tackle position, Brown forced Packers opponents to adjust their game plans by developing into a run-stopping force for the Packers defensive line.

Prior to his arrival in Green Bay, Brown played football at Detroit’s MacKenzie High School with Pittsburgh Steeler’s Super Bowl Champion Jerome Bettis. He went to the University of Kansas and led the Jayhawk’s to a win in the 1992 Aloha Bowl.

Come listen to this fan favorite on Tuesday morning as he shares his experiences on and off the football field.

Career Highlights:

93

Gilbert Brown Green Bay Packers Defensive Tackle (retired) Inducted into Packers Hall of Fame, 2008

Played for the Green Bay Packers (1993–99, 2001–03) Played 125 Packers games (103 starts) Recorded 292 tackles (186 solo) and seven sacks Played in 15 playoff games Integral during the 1996 season, when Green Bay won Super Bowl XXXI Was a highly sought after free agent after the 1996 season, but he elected to take a pay cut to stay with the Packers Inducted into the Packers Hall of Fame, 2008

Post-playing Days: Brown founded the Gilbert Brown Foundation, which has donated funds to over 140 Wisconsin charities for youth.

Seminars Tuesday, 1:00 p.m to 2:00 p.m.

Crystal Ballroom Unemployment Laws – Know the Facts

Tuesday, 3:00 p.m. to 4:00 p.m.

Crystal Ballroom Menu Building 101

Unemployment Compensation, Unemployment Insurance, Unemployment Claims, etc., the list goes on and on. Susan Andreo of the State of Wisconsin Unemployment Office will present this seminar to answer all of your questions regarding unemployment laws.

Topics to be discussed include how rates are determined, who is eligible for unemployment compensation and how does an employer fight a claim. We all have employees and many of them come and go, often leaving us to pay the unemployment tab. Here is a chance to learn about Wisconsin unemployment laws as well as your rights as an employer.

When was the last time you looked at your menu? I mean really looked at it. No matter if you serve only sandwiches, or have a full blown supper club, your menu impacts your business. Rick Koss and Bill Jorandby of Sysco Foods will be on hand to discuss menu development, pricing and current trends. Menu building is a simple yet effective means of drawing in new customers while demonstrating to your current customers that you are innovative and open to change. If you serve any food in your establishment you will benefit from this seminar.

About the speaker . . .

About the speakers . . .

Susan Andreo is an adjudication supervisor for the State of Wisconsin, Department of Workforce Development, Unemployment Insurance (UI) Division, Eau Claire Benefits Center.

Sysco’s Business Resource Manager Rick Koss and their Business Development Manager Bill Jorandby have a combined 59 years experience in the food service industry. Koss and Jorandby have successfully worked with over 400 customers on all aspects of their business — from profitability, operations and training to menu development and more.

Her UI experience includes adjudication where she investigated and resolved complex benefit eligibility issues such as discharges; quits; employer/employee relationship status; excluded employment; family controlled employment; suitable work; able and available status; as well as many other family issues. www.tlw.org

March/April 2013

n

On Premise

n

21

“Taking Care of Business”

Hotel

TLW 78th Spring Conference and Trade Show April 8 - 11, 2013 Plaza Hotel & Suites

Rate

Comfort Inn Eau Claire

$80.00

3117 Craig Rd. Eau Claire, WI 54701 (715) 833-9798

Days Inn Campus

$69.00 Single

2305 Craig Rd.

$79.00 Double

Eau Claire, WI 54701 (715) 834-3193

1202 W. Clairemont Ave. • Eau Claire, WI 54701 800-482-7829

Hampton Inn

$109.00

2622 Craig Rd.

(Mention TLW grp. rate)

Eau Claire, WI 54701

Hotel

(715) 833-0003

Rate(S)

Americas Best Value Inn Campus View

Holiday Inn Campus Area and Green Mill Restaurant

$65.00

$93.95

2703 Craig Rd.

809 W. Clairemont Ave.

Eau Claire, WI 54701

Eau Claire, WI 54701

(715) 835-2211

(715) 834-6611

Best Western Plus Trail Lodge Hotel & Suites

$105.00

Plaza Hotel & Suites

Holding 20 Rooms

1202 W. Clairmont Ave. Eau Claire, WI 54701

3340 Mondovi Rd.

T D OU L SO

(800) 482-7829

Eau Claire, WI 54701 (715) 838-9989

2013 Spring Conference Registration Form Name

Spouse/Guest Name

Signature (s)

/

Business Name Mailing Address City/State/Zip Business Phone

Home Phone

Local League This is my first convention

I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Total amount Due $

Tavern Industry Political Action Committee

Check #

Wisconsin Tavern League Foundation

Mastercard

CORE (Children of Restaurant Employees) REGISTRATION FEE PER PERSON

Member

METHOD OF PAYMENT

Visa

American Express

Card # Non-Member

Expiration Date

Full Registration……………………………

$50

$70

Signature

Postmarked after March 25, 2013

$60

$80

Cardholder Address

One Day Only………………………………

(Circle one Tuesday/Wednesday)

$30

$35

City/State/Zip

Cardholder Name

Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 22

n

On Premise

n

March/April 2013

www.tlw.org

Entertainment

Monday Night The Sue Orfield Band The Sue Orfield Band performs original music that spans many genres from blues, rock and funk to jazz and bluegrass, with a little ethnic vibe thrown in. Their music grooves with high energy and unexpected improvisations. Their melodies will sometimes amuse you and often move you.

While they play primarily instrumental music, the group occasionally enriches the mix with the deep and resonant vocals of Randy Sinz or the inimitable stylings of Dave Schrader.

The Sue Orfield Band is: Sue Orfield (tenor saxophone), Mike Schlenker (guitar), Randy Sinz (bass + vocals), and Dave Schrader (drums + vocals)

Thursday Morning Comedian Jim Wiggins Comedian Jim Wiggins has built a successful career traveling the country as “The Last Hippie in America.” In recent years he’s performed his stand-up routine in comedy clubs, saloons and in Las Vegas night clubs.

He has made appearances on “The Tonight Show with Jay Leno,” and written comedy material for George Carlin, Chuck Barris and David Letterman.

Wiggins draws on his life experiences to enlighten and entertain, including his early years in Chicago; as a father of five living in the suburbs; his escape from Hollywood; and years on the road.

www.tlw.org

Tuesday Night Dixie and the Dreamers Dixie and the Dreamers is a variety dance band that hails from the town of Eau Claire. The five-piece ensemble is comprised of guitar, keyboards, bass guitar, drums and five lead vocalists. All members of the band are seasoned musicians who bring a wealth of experience to every performance.

Dixie Duffey crowns the band with a powerful, yet sultry voice.

David “Dusty” Engedal’s 6-string prowess blends classic rock guitar with melodic acoustic guitar textures. Dale “Dreitz” Drevlow’s musicality provides the band with more than just a tasteful keyboard backdrop. Barry A. Wells provides Dixie and the Dreamers with a

5-string bottom-end befitting to all styles. Dave “Suave” Schrader has been described as one of the most “effective” drummers in the region.

Your host League Eau Claire City/County Tavern League The Eau Claire City/County Tavern League is excited to be the host for the Tavern League of Wisconsin’s 2013 Spring Conference. “Taking Care of Business” is what we do every day in our establishments. We look forward to hosting the event that will give you bigger and better ideas on how to take your business to the next level.

Above: Spring Conference Committee: Dave Olson, Parkridge Distributing; Becky Welke, Ramada Inn; Judi Malone, League Treasurer, Happy Hollow Tavern; Randy Lahr, League Vice President, Brackett Bar. Not present: Dino Amundson, League President, Lake Hallie Golf; Sally Jo Topper, Past President/ Lucky’s Bar & Grille; Gina Bradley, League Secretary, Bull Pen Bar.

March/April 2013

n

On Premise

n

23

Exhibitor List Alliance Collection Agencies Inc. Booth # 53 Tim McChrystal 3916 S. Business Park Ave. Marshfield, WI 54449 Phone: (715) 486-2104 Fax: (715) 384-9230

Campari America Booth # 55 Erik Schultek 715 Sumac St. Oregon, WI 53575 Phone: (608) 291-2344 CP: (608) 358-4433 Fax: (608) 291-2366

www.alliance-collections.com tim.mcchrystal@alliancecollections.com Guaranteed Check Program

www.camparigroup.com erik.schultek@campari.com Spirits

www.emilspizza.com skraemer@emilspizza.com Wholesale Frozen Pizza Manufacturer

Cornerstone Processing Solutions Inc. Booth # 33 Brad Palubiak 1600 S. Main St. Oshkosh, WI 54902 Phone: (920) 651-8888 Fax: (920) 651-8889

Foremost Business Systems Booth # 25 Lori Alwin 4834 Park Glen Rd. Minneapolis, MN 55416 Phone: (952) 920-8449 Fax: (952) 920-7880

www.cornerstoneps.net brad@cornerstoneps.net ATM, POS, Credit Card, Cash Registers

www.foremostpos.com lori@foremostpos.com Aloha POS by NCR Provides Software that Meets the Needs of Any Size Restaurant or Bar

Anheuser-Busch Inc. Booths # 84, 85 Michael D. Prather 5118 Merwood Ln. Madison, WI 53718 Phone: (608) 230-5365 (773) 203-7751 cell Fax: (314) 256-6985 www.anheuser-busch.com michael.prather@anheuserbusch.com Adult Beverages

B & K Bar & Restaurant Supplies Booths # 43, 44, 45 Donald Falk 7100 W. Greenfield Ave. West Allis, WI 53214 Phone: (414) 259-9161 Fax: (414) 259-9197 www.bandkbarsupplies.com dfalk50@yahoo.com Bar Stools, Pub Tables, Popcorn Machines, Glassware, Chemicals and All Your Bar Supply Needs

Brakebush Brothers Booth # 6 Al Neumann N4993 6th Dr. Westfield, WI 53964 Phone: (800) 933-2121 ext. 1368 Fax: (920) 787-1603 www.brakebush.com aneumann@brakebush.com Frozen Value Added Chicken Products

Bromak Sales Inc. Booth # 38 Gary Keller E9770 7th St. Clintonville, WI 54929 Phone: (715) 823-4429 Fax: (715) 823-7493 www.broaster.com bromak_broaster@yahoo.com Restaurant Equipment & Supplies, Broaster Chicken Products

Brown Forman/Saratoga Liquor Co. Booth # 42 Rande Purdy 3215 James Day Ave. Superior, WI 54880 Phone: (715) 205-9030 Fax: (715) 354-7377 www.brownforman.com rpurdy@saratogoliquor.com Adult Beverages Wine & Spirits

24

n

On Premise

n

Dean’s Home Security Booth # 59 Dean Kreibich 2350 Commercial Dr. Sparta, WI 54656 Phone: (608) 269-2918 www.deanshomesecurity.com dean@deansdish.com Security and Surveillance

Dean’s Satellite Booth # 60 Sonya Pennel 2350 Commercial Dr., Ste. 1 Sparta, WI 54656 Phone: (608) 269-2897 Fax: (608) 268-5241 sonya@deansdish.com Satellite

Diageo Booths # 51, 52 Mallory Krueger 926 W. Commercial St. Appleton, WI 54914 Phone: (414) 335-4568 www.mktg.com mkrueger@mktg.com Cocktails on Tap

E&J Gallo/Saratoga Liquor Co. Booth # 29 Rande Purdy 3215 James Day Ave. Superior, WI 54880 Phone: (715) 205-9030 Fax: (715) 354-7377 Wine Tastings

Edge One Inc. Booth # 19 Kris Zahn 161 Business Park Circle Stoughton, WI 53589 Phone: (608) 873-3311 Fax: (608) 873-3506 www.edgeone.com kzahn@edgeone.com ATM Sales & Service

March/April 2013

Emil’s Pizza Inc. Booths # 34, 35 Sue Kraemer P.O. Box 168 Watertown, WI 53094 Phone: (920) 262-9756 Fax: (920) 262-2920

Forest Floor Foods Booth # 39 Kymberley Pekrul N5014 Northview Rd. Eden, WI 53019 Phone: (920) 477-6009 Fax: (866) 234-1739 www.pickledveggies.com kpekrul.forestfloor@ pickledveggies.com Pickled Products, Olives & Mixers

Greater Insurance Service Corp.

Booth # 28 Heather Heidtke 414 Atlas Ave. Madison, WI 53714 Phone: (800) 747-4472 Fax: (608) 221-0484 www.gisconline.com/tlw/ heatherh@greaterinsurance.com Life, Health and Property Insurance Products

Holiday Wholesale Inc. Booths # 7, 8, 9 Dixie Marquardt P. O. Box 177 Wisconsin Dells, WI 53965 Phone: (608) 254-8321 (800) 333-8321 ext. 102 Fax: (608) 254-8003 www.holidaywholesale.com dmarquardt@ holidaywholesale.com Broadline Distributor

Island Oasis Frozen Cocktail Co. Booth # 4 Tim Burks 141 Norfolk St. Walpole, MA 02081 Phone: (314) 393-1355 Fax: (508) 553-7989 www.islandoasis.com tburks@islandoasis.com Bar Mixes

Luiges Frozen Pizza Booth # 49 Carl Schwibinger W3830 Cty. Hwy. K Belgium, WI 53004 Phone: (920) 994-4884 Fax: (920) 994-4624 luiges@live.com Quality Frozen Pizza

J T Advertising Booth # 54 James J. Tuschl 2720 Commerce St. La Crosse, WI 54603 Phone: (608) 781-8525 Fax: (608) 781-1083

Mass Appeal Specialties Inc. Booths # 1, 2, 3 Thomas G. Wilkinson 2247 Shawano Ave. Green Bay, WI 54303 Phone: (920) 469-2000 (800) 345-5432 Fax: (920) 469-1111

www.jtgraphicsinc.com jt@jtgraphicsinc.com Advertising Promotional Products, Screen Printing

www.massappealinc.com sales@massappealinc.com Thousands of Advertising Items to Help Promote Your Business

Kavanaughs Restaurant Supplies Booth # 18 Kevin Kavanaugh 2920 Bryant Rd. Madison, WI 53713 Phone: (608) 271-8514 Fax: (608) 271-8268

Meyer Brothers LLC Booth # 58 Steve Meyer P.O. Box 196 St. Nazianz, WI 54232 Phone: (920) 639-4488

www.krsrestequip.com karen@krsrestequip.com Restaurant Supply - Equipment Dealer

Kessenich’s Ltd. Booth # 26 Cheri Martin 131 S. Fair Oaks Ave. Madison, WI 53704 Phone: (608) 249-5391 (800) 248-0555 Fax: (608) 249-1628 www.kessenichs.com cmartin@kessenichs.com Bar and Food Service Equipment and Supplies

Kobussen Trailways/ Buses Booth # 50 Larry Brinks W914 Cty. Rd. CE Kaukauna, WI 54130 Phone: (920) 766-0606 Fax: (920) 766-0797 www.kobussen.com larry.brincks@kobussen.com Transportation - Shuttles

Lamers Bus Lines Booth # 15 Eric Stadler 2407 South Point Rd. Green Bay, WI 54313 Phone: (800) 236-1240 (800) 236-1240 Fax: (920) 496-3611 www.golamers.com erics@golamers.com Charter Group Transportation and Tour Services

www.themeyerbrothers.com robert.meyer@ themeyerbrothers.com Cocktail Mixes, Old Fashioned Cocktail Mix

MillerCoors Booth # 21 Anna Discher 3939 W. Highland Blvd.

Milwaukee, WI 53208 Phone: (920) 376-3678 www.millercoors.com anna.discher@millercoors.com Miller Coors Products

Modern Cash Register Systems Booth # 10 Tom Jones P.O. Box 574 Neenah, WI 54957 Phone: (920) 749-8007 Fax: (920) 749-8011 www.moderncashregister.com tom@moderncashregister.com Stand-alone Cash Registers and Point of Sale Systems, Sales, Service, Supplies & Peripherals

Nei-Turner Media Group Inc. Booth # 65 Becky Peck P.O. Box 1080 Williams Bay, WI 53191 Phone: (262) 245-1000 Fax: (262) 245-2000 bpeck@ntmediagroup.com Specialize in Publishing HighQuality Print Materials, Visitor Guides, Magazines, Custom Publications

www.tlw.org

Exhibitor List North Country Business Products Booth # 13 Sonja McCollum 2645 Harlem St. Eau Claire, WI 54701 Phone: (888) 505-0540 Fax: (218) 755-6038

Pernod Ricard/Saratoga Liquor Co. Booth # 23 Rande Purdy 3215 James Day Ave. Superior, WI 54880 Phone: (715) 205-9030 Fax: (715) 354-7377

Point of Sale and Security Solutions

Spirits - Adult Beverages

Original Ovenworks Pizza Booth # 22 Alan P. Lee 3807 White Ave., Ste. A Eau Claire, WI 54703 Phone: (715) 855-1339 Fax: (715) 830-0319 www.ovenworkspizza.com info@ovenworkspizza.com Premium Frozen Pizza

Pabst Brewing Company Booth # 5 Jerry Malcore 20655 Tennyson Dr. Brookfield, WI 53045 Phone (262) 439-9173 CP: (262) 391-4629 www.pabstbrewingco.com jcmalcor@pabst.com Beer-Pabst, Old Style, Schlitz, Old Milwaukee

Precision Pours Inc. Booth # 11 Tom Highum 12837 Industrial Park Blvd.

Plymouth, MN 55441 Phone: (800) 549-4491 (800) 549-4491 Fax: (763) 694-9343 www.precisionpours.com tomhighum@ precisionpours.com We Manufacture the 3 Ball Liquor Pour in Use at Over 2000 Tavern League Establishments

R & S Marketing Booth # 56 Bob Hayden P. O. Box 620271 Middleton, WI 53562 Phone: (608) 516-1418 Kevin CP: (608) 345-5681 kevintvedten@charter.net Gifts, Promotion Items, Collectables, NFL Prints

Sazerac/Saratoga Liquor Co. Booth # 24 Rande Purdy 3215 James Day Ave. Superior, WI 54880 Phone: (715) 205-9030 Fax: (715) 354-7377 Adult Beverages

Skyy Vodka/Saratoga Liquor Co. Booth # 41 Rande Purdy 3215 James Day Ave. Superior, WI 54880 Phone: (715) 205-9030 Fax: (715) 354-7377 rpurdy@saratogaliquor.com Spirits - Adult Beverages

Society Insurance/Disher Insurance Booth # 16 Mike Disher P.O. Box 1029 Fond du Lac, WI 54936 Phone: (715) 344-8383 (800) 675-5137 Fax: (715) 344-4427 www.disherinsurance.com mike@disherinsurance.com Property & Casualty & Workmen’s Compensation Insurance

Travis Hasse/Korbel/ Saratoga Liquor Co. Booth # 31 Rande Purdy 3215 James Day Ave. Superior, WI 54880 Phone: (715) 205-9030 Fax: (715) 354-7377 Apple Pie, Cow Pie, Korbel XS

Tricky Dick & Joyce Specialty Booths # 46, 47, 48 Dick Van Den Heuvel 1315 Doty St. Green Bay, WI 54301 Phone: (920) 435-8217

Vital Tokens Booth # 32 Scott Glor 680 Vandeberg St. Baldwin, WI 54002 Phone: (715) 684-5300 (877) 448-6536 Fax: (715) 684-5301 www.vitaltokens.com info@vitaltokens.com Drink Tokens, Bomb Cups, Can & Bottle Koozies, Save-My-Seat Cones, Beer Buckets

Wisconsin Souvenir Milkcaps Booth # 37 Walter Bohrer 1860 Executive Dr., Ste. E Oconomowoc, WI 53066 Phone: (414) 217-1731 Fax: (262) 968-1849 charlic@sbcglobal.net Promotional Milk-Cap Pulltabs & Vending Machines for Pulltabs

Novelties, New Year’s & Pull Tabs

1202 W. Clairemont Avenue Eau Claire, WI 54701 (715) 834.3181 • (800) 482.7829 www.plazaeauclaire.com

Meetings, Conventions, Weddings, and Leisure...

233 Guest Rooms & Suites Complimentary Hot Continental Breakfast Indoor Pool, Children’s Pool, & Large Whirlpool Free, High Speed Wireless Internet Burgundy’s Restaurant & Brewski’s Bar & Grill Fitness Center & Game Room Extensive Public Space

www.tlw.org

March/April 2013

n

On Premise

n

25

Auction

Donations are needed for these popular TLW Fundraisers!

Some of the most popular events at each convention are the auctions that raise money for the Direct Givers Funds and TIPAC. Individual members and suppliers have been very generous in the past, allowing thousands of dollars to be raised at each show.

Individual members are encouraged to donate items for both the live and silent auctions. The live auction takes place during the band break at 9:00 p.m. on Tuesday. The silent auctions take place on Tuesday from noon- 4:00 p.m. and on Wednesday from 9:00 a.m. to 2:15 p.m. Auction Chairman Chris Marsicano asks all donators to please fill out the form and mail it to him prior to the convention.

Then bring your items to the registration booth immediately upon arrival. He reminds everyone that the final decision on whether an item is placed in live or silent auction rests with his committee. All items are appreciated.

The most popular items are travel packages, sports memorabilia and fine clothing; but don’t limit yourselves to these suggestions. Colonel Pete Madland has been coerced into working for free. Bring your items and bring your wallets to this great event. Remember, all items must be paid for by personal check, personal credit card or cash.

Auction Item Form If your league or members will be bringing auction items to the Spring Conference, please complete the form below and send it to the Auction Committee Chair Chris Marsicano.

Donor (Individual name and League)

Contact person Phone (business) (home) Please describe the item(s) your league will be donating to the TLW auctions.

Item: ___________________________________________________________ Value: __________________ Item: ___________________________________________________________ Value: __________________ Item: ___________________________________________________________ Value: __________________ Item: ___________________________________________________________ Value: __________________ Thank you for your participation!

Please return form by March 29, 2013 to:

Chris Marsicano, TLW Auction Committee Chair, 221 Inlet Shore Drive, Delavan, WI 53115

26

n

On Premise

n

March/April 2013

www.tlw.org

Chicken... With Attitude!

FOR ADVERTISING INFORMATION CONTACT:

Heidi Koch Slack Attack Communications

heidi@slackattack.com

2012 MEMBERSHIP DIRECTORY

608-222-7630

800-933-2121 www.brakebush.com TA V E R N L E A G U E O F W I S C O N S I N

UR CE?

rvice ears!

le, WI

ATM Sales, Processing and Placements Safe Sales and Service Surveillance Systems

888-875-5303 www.mfpatm-safe.com

204 N Carver Street PO Box 41 Winthrop MN 55396

www.tlw.org

2012 January/February On Premise

41

March/April 2013

n

On Premise

n

27 20

• Small Business

LEAGUE PROFILE Kenosha City Tavern League

Kenosha CITY LEAGUE

Above: Gordy Peterson, Kenosha City League Director; Tracy Peterson; Shirley Willie, Kenosha City League President; Tim Gascoigne, Kenosha City League Director/ Membership Coordinator; and Theresa Revis, Kenosha City League Director.

T

he Kenosha City Tavern League is busy. From planning its annual memorial fundraiser to working with the City Council to help make city ordinances more business-friendly, the league has its hands full.

“We keep ourselves busy enough,” says Shirley Willie, owner of Clay’s Tap and President of the Kenosha City Tavern League.

The league is in its twelfth year of support for Big Brothers Big Sisters of Racine & Kenosha Counties Inc., Bowl for Kids’ Sake, and is in preparation for this year’s event. Last year they raised over $16,000 for the cause. They are also starting to plan for their second annual memorial fundraiser in honor of former Kenosha City Tavern League President Larry Kavalauskas, who passed away in June 2011.

“He was a wonderful man,” says Willie.

“Everyone respected him a lot. He was not just the president of our league, but a friend to all of us. If you got to know him, he had that personality that made you care a lot for him. In fact, he’s the reason why I took this position.”

While the league is still in the early planning stages for the June event, the fund-

28

n

On Premise

n

March/April 2013

raiser is open to the public, with funds going to a variety of organizations, including Kavalauskas’ favorite charities: SafeRide and Women & Children’s Horizons, which provides services and assistance to victims of sexual and domestic violence and abuse.

Also in support of SafeRide, the league sponsored a ham raffle on March 9, says Stacey West-Rivera, Kenosha City Tavern League Secretary and owner of Sunset Grille.

Charitable events and giving are hallmarks of this league. “We all do a lot of fundraisers,” says Willie. “From last March to now, we raised $224,000 for charitable causes. I think that’s pretty good. And recently, one of our directors talked about doing a fundraiser to help build a handicap-accessible playground in Kenosha.”

In addition to contributing to the greater good, directors of the Kenosha City Tavern League keep a pulse on city issues for its nearly 90 members. “As vice president of the league, my primary mission is to keep members informed on what’s going on locally with the city, so there are no surprises,” says Kerry Raymond, owner of Sir Arthur’s Beer Garden.

Through the years, the Kenosha City Tavern League has worked with the city to rework an ordinance that allows “outdoor extensions,” places where patrons could sit outside and sip a cocktail or have a smoke. Those areas had to be a minimum of one acre and zoned institutional.

“Believe me, it was a battle with the city,” says Raymond, “but we got it [the ordinance] thrown out and rewritten.” Afterward, the number of establishments with outdoor extensions went from four to 68, he adds.

They’ve also worked with the city on an outdoor café ordinance that allows establishments to have a small area for patrons in the parkway between the sidewalk and the street.

At present, says West-Rivera, the league is waiting to chat with the city about revamping the liquor license demerit system. “Some of the worst offenses are just a few points and some minor offenses are a lot of points,” says West-Rivera.

“We’re just thankful that they want our input on these things and they’re willing to work with us.” www.tlw.org

Business Spotlight Sir Arthur’s Beer Garden

Patrons enjoy the sixth annual daytime New Year’s celebration at Sir Arthur’s Beer Garden in Kenosha.

W

hat was once a part-time job is now a full-time business for Kerry and Christine Raymond.

“I got my first [bartending] license in Kenosha in 1972 and married my wife in 1973. We’ve worked part-time for bars our whole life, and we got to a point where we thought we could take that deeper,” says Kerry, who co-owns Kenosha’s Sir Arthur’s Beer Garden with his wife.

After several years of debate, the Raymonds took the plunge of owning their own business after Kerry retired from Chrysler Corp.

Sir Arthur’s has been in business for 14 years; the first seven near the Chrysler plant and now in its present location on 14th Avenue on Kenosha’s north side. In building their business, the couple has taken inspiration from both locations.

homage to two long-standing Kenosha establishments,” says Kerry.

Arthur’s is known for its homemade hot beef and broasted chicken.

Before opening Sir Arthur’s at the original location, the Raymonds had the forethought to bring their neighbors into the conversation.

That simple act served them well, and continues to do so today. “When we went after the lease, there had been a lot of problems in the neighborhood,” says Kerry.

“So we got with all the neighbors in a fourblock radius, showed them our plans and got them on board before going to the city. At the start, we knew it would be an uphill battle, but I think that was one of the best things we could have done to get off the ground.”

Sir Arthur’s features a 14,000-square-foot pavilion that serves as a beer garden in warmer months. It also has one of the few legal smoking rooms in the city.

He explains, “If you’re in a residential area like I am here, your survival depends on your neighbors. And my neighbors have my back 100 percent.”

The couple’s first location served as Sir Arthur’s Tavern for 40 years before closing.

When the Raymonds picked up the lease a year later, they chose to keep the name.

The couple took a similar approach when they chose to move across town to the old Wisconsin Beer Gardens building. “The neighbors were just happy to know someone who cared was coming into the place.”

The present location was home to Wisconsin Beer Gardens before the Raymonds purchased the building, so they modified the name to incorporate the new location’s history as well. “We were pretty lucky. It’s a great thing to be able to pay

A neighborhood tavern, Sir Arthur’s is the place to watch the game, talk politics, shoot pool and grab a bite. They offer a fullservice bar and have a full kitchen offering a traditional bar menu with burgers and sandwiches. In particular, says Kerry, Sir

www.tlw.org

Thanks to the couple’s openness with the neighborhood, Raymond has become the “go-to guy” for neighbors. On weekends, older adults can come in for the $2 senior citizen special, which Kerry describes as “$2 for anything on the menu, whether that’s a chicken dinner or a burger and fries. We get a number of patrons in their 70s and 80s on a limited income who are too proud to take it for free. It’s the least we can do.”

The Raymonds also contribute to charity fundraisers, providing a helping hand to those in need. Last year, they were particularly pleased to host a benefit for the Honor Flight program, helping raise almost $6,000 to help send war veterans to Washington, D.C. “We were very proud of that,” says Kerry. “Both our parents are Korean War vets. It was a real tearjerker to be able to help out that much.”

Sir Arthur’s Beer Garden Kerry & Christine Raymond, owners 3501 14th Avenue, Kenosha 262-654-9958, www.sirarthurstavern.com March/April 2013

n

On Premise

n

29

Charity Spotlight Big Brothers Big Sisters (BBBS) of Racine & Kenosha Counties Inc.

F

or more than 50 years, local youth have benefited from the time-tested mentoring program Big Brothers Big Sisters (BBBS) of Racine & Kenosha Counties Inc. For the last 11 of those years, the Kenosha City Tavern League has helped BBBS raise the funds it needs to continue its important work.

Dating back to 1904, Big Brothers Big Sisters is the oldest youth mentoring program in the nation. The Racine-Kenosha County organization was established in 1960. Most people are familiar with BBBS’s community-based mentoring program that pairs an adult volunteer, called a “Big,” with a child, called a “Little,” who needs a positive adult influence and supportive role model. Bigs and Littles get together regularly, but BBBS isn’t about babysitting, educating or getting the children out of the house.

“They truly are mentors,” says Tom Weiss, executive director of the BBBS of Racine & Kenosha Counties. “In addition to developing a friendship, volunteers work with the children on goals to improve behavior or other skills and abilities, like anger management, school performance, things that are important for life.”

There are a number of eligibility requirements to become a Little, aside from being

30

n

On Premise

n

March/April 2013

between the ages of 6-18. Children must demonstrate a strong need for a positive adult role model and mentor; their families are usually at 95 percent of the federal poverty level; and many children come from single-parent families.

The organization serves about 150 families a year and the average match lasts 38 months, though some have lasted much longer. Unfortunately, there are more children on the waiting list than there are adults signing up to be Bigs. “The ongoing need, of course, is recruiting new volunteers, as evidenced by the waiting list,” says Weiss. “We encourage people in the community, businesses and individuals, to call us up and learn about the program. That’s the critical need.”

Over the last decade, the Kenosha City Tavern League has helped BBBS raise over $120,000 through its participation in Bowl for Kids’ Sake. “They have been our largest fundraising support group in the Kenosha area for quite awhile,” notes Weiss.

“They have been key to sustaining our ability to helping us grow. Even though we are growing, we have a waiting list of children and families. We want to grow to meet the challenge of our community, and the Tavern League has been important in our success

now and it will be in the future.”

Each year, as many 15 taverns participate in the Bowl for Kids’ Sake event, and three have been supporting BBBS from the start: Rick’s Legends Bar, Sunset Grille and Clay’s Tap. “Between those three taverns, everyone has taken a turn as the lead fundraiser, but we couldn’t do that without the total group.”

The Kenosha City Tavern League held their annual Bowl for Kids’ Sake on Saturday, March 2 at Guttormsen’s Recreation Center, 5411 Green Bay Road, Kenosha. All money raised in Kenosha County, Weiss adds, serves children residing in Kenosha.

The Kenosha City Tavern League has done a lot to support BBBS, while the BBBS has also returned the favor by contributing to the SafeRide program.

“Through our collaborative efforts,” says Weiss, “we get to meet a lot of people who eventually volunteer, and that’s good for both our organizations and the community as a whole.”

Big Brothers Big Sisters of Racine & Kenosha Counties Inc. Tom Weiss, Executive Director 262-637-7625 www.beabignow.org www.tlw.org

Affiliate Member of the Tavern League of Wisconsin

Editorial Features 2012 120 Packerland Drive Green Bay, WI 54303

920-490-6069

RESPONSIBLE, REPUTABLE, RELIABLE

24 hour Emergency Service We repair, maintain & install ALL commercial equipment.

January/February 2012 TLW Membership Directory & Buyer’s Guide

March/April Spring Conference Issue 27 Wisconsin Generating Outdoor Income Locations to Serve You

May/June

May is Tavern Month

Huge Parts & Inventory Department servicing ALL major brands of commercial appliances.

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC & more NOW OPEN: Additional location for Bar & Restaurant Supply at 1930 Bart Starr Dr. Green Bay, WI 54304 920-490-2130 Established business for 25 YEARS!

July/August Pre-Convention Issue Service with a Smile Identifying Profit Leaks

September/October Fall Convention Issue

November/December Promotional Ideas

(Since 1986)

www.engelsinc.com www.tlw.org

www.tlw.org

March/April 2013

n

On Premise

n

31

Corporate Spotlight MillerCoors

“W

ith great beer, comes great responsibility,” says Diane Wagner, MillerCoors responsibility commerce manager, “and that’s not just the company’s slogan, it’s the way we do business.

“We want to grow the business the right way.

In order to do that, we realize we have to rely on a number of people in the community. The Tavern League of Wisconsin has been a great partner in helping us communicate our message and support our programs.”

James Wright, III, MillerCoors general manager, Wisconsin, echoes that sentiment saying, “We have a long-standing relationship with the Tavern League; our history with the league goes back since its earliest days.

We are a gold sponsor of the organization because our positions on topics are so well aligned. Wright adds, “We’ve worked on legislative issues together, smoking ban issues, responsible drinking and the reduction of drinking and driving.”

Wagner concurs, saying drunk driving prevention is a primary focus for MillerCoors.

“This initiative is of strong importance to us, to our consumers, to our retailers and to our business partners. We are all focused on preventing drunk driving.”

In 2013 MillerCoors is marking 25 years of sponsoring the Miller Lite Free Rides program. According to Wagner, the program started in Milwaukee on New Year’s Eve and St. Patrick’s Day, and has now expanded to free rides on New Year’s Eve in Waukesha, Madison and Green Bay. In addition to cities in Wisconsin, the program has grown throughout the country in places like Chicago, San Diego, Minneapolis-St. Paul, Florida and Colorado.

“The Tavern League has always been a great supporter of this program and we share a common goal with its members: to make sure everyone gets home safely.” She adds, “Part of the success of the program has been getting the word out, and the Tavern League has helped to do that.

32

n

On Premise

n

March/April 2013

“We understand not everyone can take advantage of our program and we recognize the hard work of the Tavern League’s SafeRide program, which we often encourage people to use,” she adds.

Wagner says another program that is core to the company’s philosophies is underage access prevention. MillerCoors partnered with the Responsible Retailing Forum, a non-profit organization developed at Brandeis University, to improve age-verification and underage sales refusal for age-restricted products by retailers.

The program called “Respect 21” provides tools and educational initiatives for retailers, such as driver’s license guides, plus point of sale and help guides, which include 20 different tips to prevent underage access.

Wagner says a “Mystery Shop Inspection” is also another component of the program in which a legal age person, generally someone 21-24 years old, makes a transaction in a retail establishment. This exercise should trigger an ID check. “The salesperson as well as the manager/owner receives immediate feedback. The report to the retailer is confidential, but they also receive an aggregate report about the community, which shows a measurable academic approach to addressing this issue,” she explains.

“One of our outstanding experiences with “Respect 21” was in La Crosse. I can’t say enough about the Tavern League Members there. Not only did they recognize the need for the program, but due to their efforts, along with MillerCoors, they were able to train over 300 retailers in that area to address this issue and recognize the importance of responsible retailing.”

the fabric of Wisconsin. The Miller Lite brand is a major sponsor of the Milwaukee Brewers, Green Bay Packers, Summerfest, Wisconsin State Fair and many local fairs and festivals. The Coors Light brand is a major sponsor of the Milwaukee Bucks.

Although the company has more than 35 brands, Wright says the industry is continuing to change with the emergence of more craft and “above premium” brands. Two breweries within this segment of the MillerCoors portfolio are the Leinenkugel Brewing Company and the Blue Moon Brewing Company.

According to Wright, both are introducing new products, including Leinie’s Canoe Paddler, a Kösch style beer, and Blue Moon’s Valencia Amber Ale. Other new introductions include Batch 19, a pre-prohibition lager and Red’s Apple Ale. Both Wright and Wagner are keenly aware of the visibility of the MillerCoors brands in the state.

“We care about responsible consumption of our beers and ciders — again, with great beer, comes great responsibility. We know, however, it’s just not our responsibility but it extends to everyone enjoying our products to take personal accountability. We are always trying to make sure educational materials are available and good programs are in place to create a culture that fosters a responsible approach to alcohol. When we need additional support, we know the Tavern League of Wisconsin is there to help us.”

MillerCoors www.millercoors.com 800-645-5376

MillerCoors is engaged and engrained in www.tlw.org

SPECIAL CLUB MEMBERSHIP Platinum Club Members Outagamie County Tavern League Oshkosh City Tavern League Portage County Tavern League TLW 3rd District TLW 5th District TLW 7th District

Gold Club Members Dodge County Tavern League Door County Tavern League Manitowoc County Tavern League Oconto County Tavern League

Annual Membership Levels Platinum $1,000 Annual Membership Level Gold $500 Annual Membership Level Silver $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221

www.tlw.org

March/April 2013

n

On Premise

n

33

Featured Affiliates Buy Right Purchasing Group LLC As a bar, tavern or restaurant owner you probably don’t have the time to investigate each product cost or the luxury to turn to a dedicated purchasing manager.

Joe and Janet Tegtmeier, owners of Madison-based Buy Right Purchasing Group specialize in working with independent bar and restaurant owners to obtain national account pricing and provide the services of an in-house purchasing director. The collective purchasing power of the “little guys” when gathered into this cooperative buying group, offers great purchasing power, according to Janet.

She credits the success of Buy Right to its founder, Jim Novak, who started the group in 1994 with about four Madison restaurants. Today, Buy Right has 100 members and enjoys $17 million in purchasing power.

The Tegtmeier’s strong relationship with 13 vendors has resulted in negotiated contracts at national account pricing for a term of one to five years for all its members. Janet explains their company continually audits vendor agreements to ensure margins, mark-ups or prices are accurate.

Buy Right also negotiates allowance or rebate programs with manufactures and distributes those rebate dollars based on the group’s purchases back to its members.

Janet says members also typically learn about new products more quickly than non-members, benefit from having a partner who will intervene on their behalf should service problems occur and know their time can be spent on efforts to ensure success of their business instead of searching for the best deals.

According to Janet, the fee for joining Buy Right varies based on purchasing volume. “For example, a golf course or other seasonal business might pay $100 per month, but I would say an average fee is $200-$250 per month.

But each business is different and fees are negotiable.” The overall return on the investment in becoming a member is generally 6-10 times the annual fee, she explains.

Is Buy Right Purchasing Group right for everyone? There are certain limitations, which may prohibit this program from being ideal for any and all operators. Janet adds, “We go through a detailed evaluation process to determine if a partnership would be a good fit.”

The Tegtmeier’s believe they are the only buying group in Wisconsin that works only for their clients. “We align ourselves with the independent business owner and NOT the vendor. While the vendors are our partners, you, the business owner, are our boss,” says Janet.

Buy Right Purchasing Group LLC Joseph and Janet Tegtmeier P.O. Box 45552, Madison, WI 53744 Phone: (608) 845-2528 Fax: (608) 845-2529 janet@buyrightpurchasing.com • joe@buyrightpurchasing.com www.buyrightpurchasing.com

34

n

On Premise

n

March/April 2013

Stinky Gringo Margarita Inc. One of Mexico’s most beloved exports, the margarita, has steadily become an international phenomenon and according to Gourmet magazine, it is the now the most popular cocktail in the United States.

Mike Amidzich, owner of Stinky Gringo brand pre-mixed margaritas, has been an aficionado of margaritas for years and knows whatever the occasion, the margarita is the perfect drink.

Years of trial and error have gone into developing his ready-to-pour mix, according to Amidzich, who is also owner of Milwaukee’s iconic Pizza Man restaurant, which burned to the ground in January 2010.

“We always received so many compliments on our margaritas at the restaurant because I was continually experimenting and trying to create the best-tasting mixture,” says Amidzich.

At a gathering with friends, years ago, partygoers brought their margarita recipes and a contest was held to crown the best version of the refreshing cocktail. Amadzich’s won hands-down, but the announcement couldn’t be made until the host called out to the lively crowd, “Shut up you stinky gringos!” The name, according to Amidzich, stuck.

Since taking the product to market in 2004, Stinky Gringo has enjoyed growing success. The recipe is mixed and bottled in Princeton, Minn. and shipped to customers in 25 states and the Virgin Islands. Amidzich says the brand is widely available throughout Wisconsin and has a loyal fan base. They now even have a mascot named “Mr. Stinky.”

So what makes Stinky Gringo so different from other ready-to-pour margaritas? According to Amidzich it’s the premium, 36-proof tequila — the highest alcohol content in the bottled margarita market. He says most premixed margarita brands use wine or grain alcohol to give their margaritas a kick. Not Stinky Gringo. Amidzich adds, “A Stinky Gringo margarita is the same as a bartender makes from scratch. It’s the real thing.”

Amidzich believes strongly in the Tavern League of Wisconsin and its members and wants to get the word out about his product. He thinks Stinky Gringo is the perfect choice for bartenders. “You will always pour a consistent margarita and you will have cost control and portion control. There’s no experimenting — no need to substitute high price premium liquors and no diluting or adding tequila flavoring. Plus there is twice the tequila of the competition at no further expense,” he adds.

Having a drink offering like this can be an important draw for both bars and restaurants. Amidzich knows this first hand, having operated a restaurant for years. And when his Pizza Man restaurant opens in a new east side Milwaukee location this June, he will continue to promote his love of margaritas and the Stinky Gringo brand.

Stinky Gringo Margarita Inc. Mike Amidzich 3358 S. 86th St., Milwaukee, WI 53227-4622 Phone: (414) 321-2023 mike@stinkygringo.com • www.stinkygringo.com www.tlw.org

Super Sports

SafeRide

Outdoor Sports

VFW

Kessenich’s Ltd. During the midst of prohibition, Cheri Martin’s grandfather Herman F. Kessenich started a wholesale candy business in the basement of his Madison home. He later added fountain drink fruit syrups and ice cream flavorings to his product mix. When the U.S. Senate ratified the 21st Amendment and national prohibition ended, Kessenich began selling liquor and wine to bars where he’d already been selling orange syrup.

From there the company grew rapidly. Soon, Kessenich was selling bar and restaurant supplies, followed by restaurant equipment, including coolers, ovens and maintenance supplies to businesses throughout Dane County.

Now 84 years later and with Martin at the helm, Kessenich’s has become one of Wisconsin’s top distributors of commercial food service/ kitchen equipment and supplies as well as bar equipment and supplies.

“We are the food service equipment experts,” says Martin. “That makes us unique. We don’t just sell equipment; we understand back bar and kitchen efficiency, cooking methods and health codes. Our staff can recommend equipment and supplies that are right for your operation.”

According to Martin, the full-service business has outside and inside sales representatives as well as a website that are great sources for thousands of products to complement any bar or restaurant.

The company represents over 500 different manufacturers and their product offering includes appliances, small wares, apparel, furniture, bar supplies, condiments/mixers, disposables, paper products, “green” products and janitorial supplies.

Located on Fair Oaks Avenue on Madison’s east side, Kessenich’s boasts 40,000 square feet of warehouse space and a 10,000-squarefoot showroom. The showroom is open to the public, but Martin says online ordering is a real convenience for busy bar owners. For example, if you’re looking for a new ice machine, pizza oven, bottle cooler or high-top tables, all are available online for purchase. Martin says if it’s not online, their sales office can order it for you.

Martin is well aware of the importance of being a Tavern League of Wisconsin Affiliate Member. “Our company has been a member for years, and I believe in the value of supporting this organization and their members. I attend league meetings in Dane, Dodge and Jefferson counties whenever I can. We also exhibit at all the Tavern League’s conferences.”

Kessenich’s Ltd. Cheri Martin, president 131 S. Fair Oaks Ave., Madison, WI 53704-5820 Phone: (608) 249-5391 cmartin@kessenichs.com • www.kessenichs.com

www.tlw.org

www.tlw.org

March/April 2013

n

On Premise

n

35

Accounting Help Structuring your Business

By Kimberly Ruef

E

valuating the legal form of your business is an ongoing process. The right form for you today might not be right in 10 years. As an integral part of planning for your business success, consider whether your current form of business is going to suit you for the next year, five years, ten years and into retirement.

The two primary factors to be considered when forming your business are: • Legal liability: How to best protect your business and personal assets against claims of vendors, customers and other creditors.

• T ax implications: How to minimize taxes not just in the short-term but also in the long-term.

Other factors to be considered as a business matures are: • Succession: Will you be able to pass the business on to your heirs or your employees? If you plan on selling your business to a third party, is it structured in such a way that you’ll be able to keep the most sales dollars in your pocket?

• I nvestors: If you are considering taking on partners or outside investors, the choice of entity may need to be changed. At a minimum, this is a good time to review your form and document the various legal and tax issues that need to be addressed in multi-owner companies.

• E mployee benefits: If benefits (health insurance, life insurance, cafeteria plan and retirement benefits) are important to you, this fact should be considered as part of your entityselection process. The ability to provide benefits for yourself and your family is contingent in many cases on your choice of legal entity.

choose from sole proprietorship; general partnership; limited partnership; LLC (taxed as a disregarded entity, a partnership, a C or S corporation); LLP; or a corporation (taxed as a C or an S corporation).

Selecting an initial form for your business is not a decision to be made lightly. It is important to consult your attorney and your accountant prior to making this very important decision. In addition, plan a periodic review of your business structure to be sure it is still the right choice for you. TLW Kimberly Ruef, CPA, is a senior manager with Wegner LLP, CPAs & Consultants with offices in Madison, Baraboo, and Milwaukee. She has been providing accounting and tax services to businesses and business owners for over 18 years. This article is not intended to give you complete tax advice, but a general review of the subject matter.

Phone: (608) 274-4020 kim.ruef@wegnercpas.com

“ As an integral part of planning for your business success, consider whether your current form of business is going to suit you for the next year, five years, 10 years and into retirement.”

Looking at the list of possible business structures is a daunting task. You may

36

n

On Premise

n

March/April 2013

www.tlw.org

Affiliate Members TLW AFFILIATE MEMBERS as of February 10, 2013 Ackley Novelty Inc. Advanced Draft Solutions LLC Affiliated Investment Group Airgas National Carbonation Alliance Insurance Centers LLC Allied Games Inc. Allied Insurance Centers Inc. American Entertainment Services Inc. American Income Life American Welding & Gas Amusement Devices Inc. App Mountain LLC AppletonNightOut.com LLC Audio Excitement B & K Bar & Restaurant Supplies B-M Music & Games Badger Hood Cleaning Bar Owner Marketing Systems Baraboo Sysco Food Services Baraboo Tent & Awning BarsGuru Enterprises LLC Bartelt Insurance Services Bay Tek Games Bay Towel/Linen Rental Beechwood Distributors Inc. Benedict Refrigeration Service Inc. Best Bargains Bevinco Bi-State Point Of Sale Solutions Big Daddy Games LLC Big Game Sports Cards/ Sterling Graphics Bill’s Distributing LTD Blondie Enterprises Blue Honey Bio-Fuels Inc. BMI (Broadcast Music Inc.) Bob Schuchardt Insurance Boelter Companies Bromak Sales Inc Buy Right Purchasing Group LLC Capital Bankcard Cardtronics USA Cash Depot Central Ceiling Systems Inc. Chambers Travel Cintas Corporation Coffee Express Inc. Cornerstone Processing Solutions Inc. Corporate Casuals & Promotional Products www.tlw.org

County Wide Extinguisher Inc. D & D Amusement Games LLC Dean Health Plan Delafield Brew Haus DeVere Company Inc. Dierks Waukesha Dining Publications LLC DISCUS Disher Insurance Services DJ D-Train Edge One Inc. El Cortez Hotel & Casino Electro-Kold Corporation Emil’s Pizza Inc. Energy Distributing Engels Commercial Appliance Inc. Fabiano Brothers Firehouse Pizza Flanigan Distributing Fleming’s Fire I Flipside Coin Machines Inc. Foremost Business Systems Freistadt Alte Kameraden Band Friebert, Finerty & St. John S.C. Game Management Corp.

Games Are Us Inc. General Beer – Northeast Inc. General Beverage Sales Co Glavinsured Agency Inc. Great Lakes Amusements Great Lakes Beverage Great Northern Amusements Guardian Pest Solutions Inc. Gunderson Linen Gustave A Larson Company Heartland Payment Systems Heartland Payment Systems Hiawatha Chef, Bar and Janitorial Supply Holiday Wholesale Inc. Hood Cleaning Pros.

Hospitality Services Corp.

Huebsch Services Hyer Standards Ideal Ad & Sportswear Independent Insurance Services Inc. Indianhead Foodservice Dist. Inc. Insphere Insurance Solutions Is It 2b Marketing J T Advertising

J/R Ice & Refrigeration Repair LLC JBM Amusements Jim’s Tap Cleaning LLC Johnson Brothers Beverage Johnson Dist. Inc. JP Graphics Inc. Just in Time Refrigeration LLC JustISolutions Kavanaughs Restaurant Supplies Keg-Stands, LLC Kessenich’s Ltd. KevCorp International KLB Insurance ServicesIllinois Casualty Kobussen Buses, Ltd. Krantz Electric Inc. Lamers Bus Lines Lebby’s Frozen Pizza Lee Beverage Of Wisconsin LLC LodgeVision (formerly Star Connection) M & R Amusements & Vending LLC Madison Area City Guide Magnuson Industries Inc. Mass Appeal Specialties Inc. MBA Corp.

Meyer Brothers LLC Micro Matic Mid-Oak Distillery Midstate Amusement Games Midwest Amusements Midwest Coin Concepts Of WI Milwaukee Brewers Milwaukee Bucks Mississippi River Distilling Company Mitchell Novelty Co. Modern Cash Register Systems Moy, Borchert, Erbs & Associates LLP MPI Protective Services Murphy Desmond S.C. National Chemicals Inc. Nei-Turner Media Group Inc. New Glarus Brewing Co. New York Life Northern Lakes Amusement Northwest Coin Machine Co. Office Supplies 2 U Inc. Original Ovenworks Pizza Paradise Printing Company Park Ridge Distributing Inc.

Payroll Center Pehler Distributing Inc. Pep’s Pizza/Benetti Per Mar Security Services Pinkerton Solutions LLC Plunkett’s Pest Control Portesi Italian Foods Inc. Precision Pours Inc. Preferred Distributors LLC Pub Passports Qpondog Text Message Marketing Specialists R & S Marketing Racine Amusement Inc. Red’s Novelty LTD. Reindl Printing Reinhart Food Service LLC Riverside Foods Inc. S & S Distributing Inc. Saloons N Spoons/Turbo Chemical Sam’s Amusement Co. Sam’s Club Sanimax USA Inc. Saratoga Liquor Co. Inc. Schmidt Novelty Serralles USA Service Specialists Slack Attack Communications SniffIt Deals LLC Special Olympics Wisconsin Inc. Stansfield Vending Inc. Stevens Point Brewery Stinky Gringo Margarita Inc. Superior Beverages LLC Superior Vending Swanel Beverage Inc./Banzai Tamarak Design’s This Drinks on Us LLC Ticket King Inc. Toccata Gaming International LLC Total Register Systems Tri-Mart Corporation Tricky Dick & Joyce Specialty Vern’s Cheese Inc. Vital Tokens Wausau Coin Machines Inc. WI Hospitality Insured Wil-Kil Pest Control Windy Water Amusements Wine Institute Wisconsin Souvenir Milkcaps

March/April 2013

n

On Premise

n

37

New Members TLW New Members October 26, 2012 to February 10, 2013 District 1 Kenosha City Bragados Banquets Marco Mendez Kenosha

District 2 Columbia County Scott’s Rio Lanes Scott Baumgartner Rio

Matts Main Street Pub Matt Berg Kenosha

Dodge County The Hill Kyle Frake Beaver Dam

Kenosha County Thirsty Horse Larry Holst & Bob Cook Kenosha

Mr. Madison’s Bar & Grill Kevin Winter Beaver Dam

Racine City 2 Sheets to the Wind Pub & Grill Shiela Sheets Racine Arbee’s Liquor on Lathrop Jagdish Patel Racine

The 1850s Inn Sasa Seremet Juneau Puller Inn Jamie Steindorf Waterloo Jefferson County Johnson Creek American Legion #305 Schlesner-Burri Post Johnson Creek

Ayra’s Bp Akil Ajmeri Racine

Madison/Dane County Rockdale Bar & Grill Deanna Garcia Cambridge

Blue Rock Lounge Mark Thomas Racine Dan’s Liquor Bhupendra R. Patel Racine

Frank Productions Inc. Fred Frank Madison

Deweys Restaraunt & Bar Dan R. Dumont Racine

Pizza Oven Corey Ewelt Madison

Hi-O Headquarters Mike Henes Racine

Squirrel’s Nest Debbie Nelson Mc Farland

Infusino Pizzeria & Restaurant Geno Infusino Racine

Lucky’s Bar & Grille Sally Jo Topper Waunakee

Racine Marriott Hotel Matt Marcotte Racine Racine County Paul’s Pub Paul Lueke Racine

District 3 Grant/Iowa County Spring Valley Meats LLC BJ Ragatz Cassville Sportsmen’s Lounge and Supper Club Daniel Behrens Muscoda

Walworth County Mulligan’s Pete Prien Delavan Wanda’s Waterfront Wanda Milnamow Whitewater

Juneau County Pappy’s Pub Steve Papenfuss Camp Douglas Local Pointe Sandy La Pointe Lyndon Station

Lighthouse John Smilanich Williams Bay

J & S Liquors Jason Rodebaugh Mauston

38

n

On Premise

n

March/April 2013

Travelers Inn & Convention Center Denise Fitzgerald New Lisbon La Crosse City/ County Cass Bar Chad Walleser La Crosse Teddy Bears Jean Woods La Crosse Pour House Scott Burnstad Onalaska Monroe County Strike Zone Bowling Center Bruce Gilson Tomah Sauk County Pumphouse Sports Bar & Grille Neil McIntyre & Chelsey Bill Baraboo District 4 Calumet County Officials Den Bowl & Spirits Robert Davis, II Hilbert Shenanigans Inc. Rick Dunnum Sherwood Manitowoc County Frank and Larry’s Lori Seefeldt Manitowoc Three T’s Inc. Theodore Frisch Manitowoc Bonker Hill Joy Bonk Maribel Round Em Up LLC Josh Novitski Mishicot Nibby’s Pub-n-Grub David Doolan Two Rivers Bruce’s Bar & Bowl Bruce & Penny Wiegand Valders Branch River’s Edge Brian Hetue Whitelaw Oshkosh City Becket’s Mike Buckarma Oshkosh

Oshkosh Elks 292 Steve Mueller Oshkosh The Strip Kevin Erickson Oshkosh Ozaukee County Gopher One Donna Ferraino Port Washington Holiday Inn Harborview Port Washington Hotel Port Washington Sheboygan County Handlebar & Grill Donna Bularz Sheboygan Texas Roadhouse Jonathan Strader Sheboygan Washington County Hartford Golf Club William Brabuck Hartford District 5 Adams County Moose Morgan’s North Scott Heide Arkdale Point Bluff Resort John or Kim Kinnas Wisconsin Dells Green Lake Area Wolff’s Den Bar Teresa Simonis Berlin Mel’s Bar & Grill LLC Brian T. Immel Brandon One More Pub & Grill Stephanie & Tery Fairwater Silver Spur Saloon Paul E. Salzwedal Kingston The Hitching Post Andrew & Mindy Schmick Manchester Catch 44 Jon Vandebrink Markesan The Office Chad Burns Markesan Langlade County Bad Habit Bar Louis & Karlye Derks Deerbrook

Marathon County Bo Jo’s Sports Bar & Grill Joe R. Nienow Wausau

District 6 Brown County McGeorge’s Pub George Street Bar De Pere

Greenwood Hills Country Club Scott Sam Wausau

Kate’s Hammertime Catherine Peters Green Bay

Nueske’s At Gulliver’s Darrell Nueske Wausau Marquette County Schaefer’s Sportsmen’s Tavern Jeffrey L. Schaefer Harrisville The Endzone Bill Richards Westfield Portage County No Problem Bar & Grill Mike Evanoff & Kris Zimmermann Custer Shawano County Tangle Horn LLC Rhonda Roth Eland Da Swamp Linda Van Gheem Seymour Oak Avenue Pub & Grill Larry & Carrie Clark Shawano Ho Chunk Gaming Wittenberg Jim Webster Wittenberg Wood County JD’s Escape Janice Poray & David Balistriere Babcock

La Cuvea VICA Enterprises Green Bay The Loading Dock Sandie MacArthur Green Bay Door County Nautical Inn Pub & Grill Tim Clark Sturgeon Bay Roadhouse of Carlsville Doris Thorn Sturgeon Bay Granary Kenneth W. Koyen Washington Island Historic Island Dairy Scott M. Sonoc Washington Island Oconto County Klondike Saloon Jonathan & Yasmin Rouer Coleman Sue’s Mountain Top Sue A. Gering-Spaulding Mountain Highland Howie’s Suamico Tommy Richard Suamico Harry and Laurie’s Harry Liebergen Townsend

The Bar and Grill At the Wood Adam Jacobson Marshfield

Long Branch Saloon Michael & Diane Branch Townsend

Crabby Dave’s Mary Fischer Marshfield

Outagamie County Bottom End John Bohl Appleton

Ho Chunk Gaming Nekoosa Jim Webster Nekoosa Pinecrest LLC Debra Scheurer Pittsville

Calumet Study Hall Cafe & Pub Gayle I. Olson Appleton Fox River House Patti Coenen Appleton

JJ’s Corner Sports Bar John Ruder Wisconsin Rapids

www.tlw.org

New Members Clint & Moe’s Pub & Putt Maureen Glaser Black Creek

Pepin County Red Cedar Lodge Melissa Schoeder Menomonie

The Stoneyard Justin Kamps Greenville

Pierce County Hub on Main Lisa Huppert Ellsworth

The Brick House S & B of Kaukauna Kaukauna Journeys Lyle Fink Kaukauna The Roundabout Bar and Grill Dewey Biese Kaukauna District 7 Barron County Vet’s Club VFW Post 8512 Brenda Sebens Almena Corner Bar and Restaurant Craig & Debra Lehmann Cumberland Chippewa County Haymakers Bar & Grill Rachele Winn & Jennifer Champion Bloomer Holcombe Inn Bar Sandra M. Howe Holcombe Roadhouse Bar & Grill Kimberlie Cass New Auburn

Polk County Luck-E Merlin Nelson Luck Chateau St. Croix Winery Laura & Troy Chaberlin Saint Croix Falls Trempealeau/ Buffalo County Bucknuckles Dennis Perkins Alma Elk Creek Steakhouse Tony Shotliff Independence Ugly Stick Sports Bar & Grill David Opsahl Mondovi

District 8 Ashland/Bayfield County Super H Foods Patrick Hunt Ashland The Windsor Nancy Lindberg Barnes The Bayfield Inn Justin Hardt Bayfield

Hannah’s Hideout Hannah Hovick Unity

Topside Tavern LLC Joseph & Amy Sharp Washburn

Dunn County Lynn’s Brewed Awakenings Lynn Schneider Colfax

Burnett County Jed’s Laker Lounge Kendra Jones Siren

Eau Claire City/ County American Legion Post 53 Dean Schmitz Eau Claire Double Days Kevin Patterson Eau Claire

www.tlw.org

Tomahawk/Merrill Area Schult’s Country Inn Lee Pfaff Merrill

Staybridge Suites Milwaukee Airport South Franklin Hotel Co. Franklin

Sawyer County Big Fish Golf Club Robert Holmes Hayward

Tomahawk Lodge Bar and Grill LLC Duane Michalski Tomahawk

Mini’s Michael Maniaci Glendale

Superior/Douglas County Botten’s Green Acres Golf Course Brad & Jody Botten Lake Nebagamon

Vilas County Club Denoyer Mark & Cheryl Nagy Eagle River

Gopher Hole Lounge Elaine Lundberg Lake Nebagamon Log Cabin Bar Donald & Debra Wermter South Range

Ashleys Que Josh Pietrykowski Milwaukee

Dale Z’s Dale E. Zbieranek, Jr. Milwaukee

Washburn County Long Lake Bait Tackle & Convenience Store Tom Martin Sarona

Grumpy’s Tavern Craig Burger Superior

The Drunken Duck Lindsey A. Guillermo West Allis

Tap 58 MaryJo Burbank West Allis

D.I.X. Elizabeth Kujawa Milwaukee

District 9 Milwaukee County Hospitality Eric’s Setback Eric Schneeberg Franklin

Amnicon Bar Richard & Susan Clark Superior

6500 Bar and Grill Celena Mooren West Allis

Happy Tap Kim Caze West Allis

The Banger on Bluemound Jodie Kornfehl Milwaukee

Dorway To The North Renee De Pue St. Germain

Johnny Mo’s Bar & Grill Ryan Gajevic South Milwaukee

FO AD IN CO

Diane’s Second Chance Saloon Diane D. Spingola Oak Creek Bert’s Bar Paul Frenn Saint Francis

H

The Valley Grill & Pub Al & Angie Urness Mondovi

Clark County Buck’s Dollar Bar Irv Schutte Neillsville

The Abbey Pub LLC Abbey L. Schmaling Menomonie

Onieda County Birch Lake Bar & Resort Inc. Shelly Phebus Harshaw

Oak Ridge Inn Steve Austin Webb Lake Budda’s Black & Orange Myron Mansfield Webster Greater Northwoods Antler’s Inc. Donna M. Collins Mercer Lakeland Area Monical’s Pizza Jackie Cook Woodruff

The Original Posi-Pour

Sl Co

TM

6

MADE IN THE U.S.A.

Industries, Inc.

TLW Supporters Since 1976!

CALL 1-800-435-2816 FOR TLW DISCOUNTS!

ORDER ONLINE AT www.POSI-POUR.com

BEER BELLY HOODIE 131 S. Fair Oaks Ave Madison, WI 53704 608.249.5391 www.kessenichs.com

By s Appeal as M-F 8am - 5pm MHours: Green Bay, WI

A F F O R D A B L E B A R & R E S TA U R A N T E Q U I P M E N T A N D S U P P L I E S

New and Used!

We Deliver!

Sat. 8am - 2pm

O r d e r o n - l i n e w w w . k e s s e nBBH ichs.com

80% Cotton / 20% Polyester Blend 9.5oz. Available in Sport Black39 March/April 2013Gray Onand Premise the new Beer Belly Hoodie is your n

n

he

Legislative Notes Busy Legislative Session ahead for TLW

By Scott Stenger, Stenger Government Relations

T

he 2013-15 legislative session is off and running. Gov. Walker once again has a Republican controlled Legislature.

Republicans hold a 60-39 majority in the State Assembly, and an 18-15 edge in the State Senate. Rep. Robin Vos (R-Caledonia) was elected Assembly Speaker while Sen. Scott Fitzgerald (R-Juneau) will once again be the Senate Majority Leader. Former TLW President Rob Swearingen was appointed the vice-chairman of the Assembly State Affairs Committee.

The 2013-15 session will be a very busy one for the Tavern League of Wisconsin.

A top priority will be pushing for legislation dubbed the “Brown Jug Bill� named for a liquor store in Alaska. The bill will provide license holders the needed tools to fight underage drinking in licensed establishments. The bill being authored by Rep. Andre Jacque (R-De Pere) and Sen. Rick Gudex (R-Fond du Lac) will allow license holders to bring a civil action against an

Members of the TLW have supported the TLW SafeRide Program for over 20 years.

Last year the program provided over 75,000 free rides home to patrons at a cost of nearly $1 million.

40

n

On Premise

n

March/April 2013

Source: Wisconsin Department of Transportation www.tlw.org

Legislative Notes underage person who illegally attempts to enter a licensed premise. Under the proposal an underage person who illegally attempts to enter a licensed premise would face a $1,000 penalty to the licensee if the licensee pursues legal action.

In Alaska, the law served as a deterrent to underage persons from illegally attempting to enter a licensed premise. Under the law, a licensee can post a sign at the door warning persons under 21 they could face civil liability for damages of $1,000 if they illegally attempt to enter the establishment. This bill would provide license holders with another important tool to combat fake IDs and underage drinking.

The issue of drunk driving has garnered much attention over the past year. Members of the TLW have supported the TLW SafeRide Program for over 20 years. Last year the program provided over 75,000 free rides home to patrons at a cost of nearly $1 million. SafeRide is an import-

ant tool in addressing the issues associated with drunk driving.

Stay Connected to the TLW

The TLW supported a comprehensive drunk driving package in the 2009-2011 legislative session aimed at high blood alcohol content (BAC) offenders and repeat offenders. The major provisions of the bill increased penalties on repeat offenders and required high BAC offenders and all repeat offenders to install ignition interlock devices in their vehicles. The bill also focused on treatment programs for OWI offenders and repeat offenders. The major provisions of that bill took effect in July of 2010.

We want to keep you posted on issues of concern to you. All you need to do is send the TLW your email and you will be added to our Key Contact list. We will only contact you on TLW related issues of concern to you. To get on our Key Contact list you can either call the TLW office at 1-800-445-9221 to give them your contact information or simply email it to the TLW at info@tlw.org.

Another important way we stay connected with our members is through Facebook and Twitter. To get our Facebook updates, including our weekly Thursday feature of Tavern O’ the Day, please “Like” the Tavern League of Wisconsin on Facebook.

We want to promote TLW members to the public as well as provide them with information important to the hospitality industry.

Data from the Wisconsin Department of Transportation shows alcohol related crashes have decreased 34 percent, alcohol-related injuries are down 41 percent and alcohol-related fatalities decreased 33 percent from 2005 to 2010. OWI convictions have decreased 30 percent between 2007 and 2011.

Simplifying Business Integrating Technology

Edge One—Your Total ATM Solution ✔ ATM Sales ✔ ATM Service ✔ Cash Replenishment ✔ Flexible ATM Deployment

Money Counters

www.edgeone.com www.tlw.org

Currency Counters

800.423.EDGE (3343)

✔ ATM Supplies ✔ Transaction Processing ✔ Compliance

…and more!

Wireless Solutions

Supplies

161 Business Park Circle • Stoughton, WI 53589 March/April 2013

n

On Premise

n

41

Straight up Recipies Captain Chata 1 part RumChata 1 part Captain Morgan Spiced Rum Shake with ice and pour into rocks glass

Cake and Ice Cream

RumChata Cream Liqueur

I

f you’re a native of Wisconsin and you’ve vacationed in the tropics, you might say the best of each of these divergent locales is captured in a bottle of RumChata. This unique combination of premium light Caribbean rum and the finest dairy cream from the Badger State is infused with select flavorings, including cinnamon and vanilla, to create a smooth cream liqueur that is becoming a popular choice throughout the United States.

The inspiration for RumChata is horchata, a concoction that dates back to the ancient Egyptians. In Egypt and Spain, the chuga nut was ground with water, cinnamon and sugar to make a drink that had the appearance of milk.

Today, horchata is still made with the original recipe in most areas of Spain. When horchata was introduced in Mexico and Central America, rice was used along with a mixture of sugar, vanilla, cinnamon and water.

The rich, distinctive taste of RumChata has become a must-have for many visiting restaurants and bars throughout Wisconsin. Since its introduction in 2009, the brand has straddled the rum and cream liqueur segments with both young and older fans enjoying it straight up, on the rocks or in a myriad selection of cocktail recipes.

1 part RumChata 1 part Cake-Flavored Vodka Serve over ice.

RumChata Shooter 1 part RumChata 1 part Butterscotch Schnapps Shake with ice and strain into a shot glass.

The Honey Badger 1 part RumChata 2 parts Honey Bourbon or Whiskey Shake ingredients with ice and strain into a shot glass

RumChata White Russian 1 part RumChata 1 part Kahlua 1 part Vodka 1 part Milk or Cream Combine in a rocks glass over ice

RumChata, like some other liqueurs does not have to be refrigerated. The cream has been homogenized with the rum and the alcohol acts as a preservative. An unopened bottle of RumChata has a shelf life of several years if stored between 50-75 degrees.

Once opened, RumChata can remain at room temperature and will keep its great taste for over six months, according to the RumChata website.

Chocolate Cream Pie Martini

In addition to RumChata’s Wisconsin dairy cream, there is another local twist to its story. It is owned by Agave Loco Brands and bottled by Midwest Bottling, Pewaukee.

Shake with ice and strain into a martini glass

42

n

On Premise

n

March/April 2013

1 part RumChata 1 part Vanilla Vodka 1 part Godiva Chocolate Liqueur

www.tlw.org

Local League Updates Past TLW Presidents

Greater Northwoods Tavern League

Past TLW Presidents gathered recently for dinner, drinks and reminiscing. Left to right: Pete Madland, Bill Hunter, Bob “Bubba” Sprenger and Jerry Hinderman.

Rob Swearingen was unable to attend.

Members of the Greater Northwoods League enjoyed their annual Christmas Party at Joany’s Sidekicks in Iron Belt.

Milwaukee County Hospitality Association

Milwaukee County Hospitality Association partnered with the U.S. Marines Corp. Reserves in its toy collection efforts for the Toys 4 Tots Program. The MCHA made their donation at their December 2012 meeting.

Al and Brenda Passehl, owners of Classic Lanes on South Howell Avenue in Oak Creek, hosted the annual MCHA 9 Pin Tap Benefit. MCHA organized this tournament in five weeks and raised $4,800.

JIM ROPEL

920-387-5952

• Small Business Financial Planning • Specializing in Retirement Plans • IRA’s • Mutual Funds • Annuities • Stocks & Bonds TLW Affiliate Member

234 North Clark Street, Mayville, WI 53050

Securities offered through Coordinated Capital Securities, Inc. • 6033 Monona Drive, Madison, WI 53716 • 608-221-4545 Member NASD/SIPC

www.tlw.org 2012 January/February On Premise

9

March/April 2013

n

On Premise

n

43

Party with Your Peers!

Join the tLW taiLgate Party at MiLLer Park MiLWaukee BreWers vs. MiaMi MarLins saturday, July 20, 2013 Tailgate Party 3:00 p.m.–6:00 p.m. game Time: 6:10 p.m.

Game PackaGes available: • Field Outfield box (section 128, Rows 11-126) $80 per person • loge Outfield box (section 231, Rows 1-16) $65 per person • Terrace Reserved (section 436, Rows 8-22) $45 per person Packages include: Game Ticket & Ticket to

Tailgate Party, which includes: beer, brats and soda. a free T-shirt will be given away to the first 800 attendees, plus we’ll also have live music and a special appearance by the klement’s Racing sausages!

TailGaTe PaRTy Only: $25.00 in advance bus Passes: $35.00 in advance; $50.00 the day of game Tickets are limited and will go quickly, so order now. contact Patti at the TlW office: (800) 445-9221 for ticket ordering and more information. Order deadline: June 20, 2013 To view seat locations go to: www.milwaukeebrewers.com

44

n

On Premise

n

March/April 2013

www.tlw.org

Recruiting Roster TLW Membership Recruiting Roster A big thank you is extended to all of the individuals who responded to our request for membership information. We hope the information provided will be a useful tool in membership recruitment.

County/Local League Name

Inactive membership rosters Updated

Member committee Created

Chairperson

County/Local League Name

Inactive membership rosters Updated

Member committee Chairperson Created

Adams Yes Yes

Tom Dorsey

Monroe Yes Yes

LeRoy Kelsey

Ashland/Bayfield Yes Yes

Scott Saucier

Oconto Yes Yes

Arliss Ausloos

Barron Yes Yes

Kris Zappa

Oneida Yes Yes

Gerry VanHarpen

Brown

No Yes

Steve Perrigoue

Oshkosh Yes Yes

Jake Perry

Burnett

No

No

Outagamie Yes Yes

Terri Buman

Calumet Yes

No

Ozaukee Yes Yes

Joe Leinfelder

Chippewa Yes Yes

Martin Loew

Pepin Yes

Clark Yes Yes

Barb Rautenberg

Pierce Yes Yes

Mike Celt

Columbia Yes Yes

Mark Rowley

Polk Yes Yes

Sonya Fry

Crawford

No Yes

Denny Fuller

Portage Yes Yes

Jim Billings

Dodge Yes Yes

Chris Merkes

Price Yes Yes

Jim Seliger

Door Yes Yes

Tim Rasmuson

Racine City Yes Yes

John Dunk

No

Dunn Yes

No

Racine County Yes

No

Eau Claire

No

No

Richland

No

No

Florence

No

No

Rock

No

No

Fond du Lac

No

No

Inactive

Sauk Yes Yes

Dean Wollschlager

Forest Yes Yes

Robin Mooren

Sawyer Yes Yes

Pamela Brown

Grant/Iowa

No Yes

Jerry Day

Shawano Yes Yes

Eric M Ascher

Greater Northwoods

Sheboygan Yes Yes

Jim Klabechek

No Yes

Erin Farrar

Green Lake Yes Yes

Dennis Miller

Jackson Yes Yes

Ron Smith

Jefferson Yes Yes

Kim Doubek

Juneau Yes Yes

Jack Hall

Kenosha City Yes Yes

Gordy Peterson

South Central

No

No

St. Croix Yes Yes

Bob Wells

Superior/Douglas Yes Yes

Dan Corbin

Taylor

No

No

Tomahawk/Merrill Yes

No

Kenosha County Yes Yes

Jennifer Collison

Trempealeau/ Buffalo Yes Yes

Kewaunee Yes Yes

Judy Vandenhouten

Vernon

La Crosse Yes Yes

Adam Weissenberger

Vilas Yes Yes

Dan Swiecichowski

Lakeland Yes Yes

Frank Peters

Walworth Yes Yes

Heidi Siemers

No Yes

Diane Schwartz Adam Weissenberger

Langlade Yes Yes

DeAnna Sorano

Washburn Yes Yes

Josh Ness

Madison/Dane Yes Yes

Barb Mercer

Washington Yes Yes

Tom Wenzel

Manitowoc Yes Yes

Tim “Tippy” Tomchek

Waukesha

Terrie Boehnen

Marathon Yes Yes

Rod Fisher

Waupaca Yes Yes

Jeff Loehrke

No Yes

Marinette Yes Yes

Mark Ryan

Waushara Yes Yes

Denise Blader

Marquette Yes Yes

Donna Webb

Wood

Dave Sonnenberg

Milwaukee

Jim Losiniecki

No Yes

No Yes

* Some may have submitted information as requested, but it may not be reflected in the chart above. For these individuals we ask you to re-submit your information. We apologize for any inconvenience.

www.tlw.org

March/April 2013

n

On Premise

n

45

Advertiser Index Affiliated Investment Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Alliance Payment Systems Inc.

www.alliancepaymentsystems.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Benedict Refrigeration Service Inc.

www.benedictrefrigeration.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Best Bargains Inc.

www.bestbargainsinc.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Brakebush Brothers www.brakebush.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Great Profits Employee Incentive Program More Info: 414-217-1731 www.wimlkcaps.com

Cornerstone Processing Solutions

www.cornerstoneps.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Dierks Waukesha

www.waukeshafoods.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Disher Insurance Services

www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Edge One

www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

ADVERTISER Emil’s Pizza

INDEX

www.emilspizza.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Engels Inc.

Great Lakes Amusement

CHERRY MASTER – VIDEO POKER NEW LCD SLIM DESIGNS COIN PUSHERS – REPLACEMENT PARTS

WE CARRY ALL THE NEWEST GAMES Affiliate Tavern League Member

Green Bay, WI • 877-354-7544 www.GlaStore.com

www.engelsinc.om. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

2nd District Directors 65 Affiliated Investment Group 10 Great Lakes Amusement The Alibi Bar & Grill & Bonnie’s Beach 58 www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46 Alliance Payment Systems www.alliancepaymentsystems.com 10 Alpine Inn 82 Jim’s Specialties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46 7 Anheuser-Busch, Inc. www.anheuser-busch.com Annie’s Campground LLC and Irish Pub & Grub www.anniescampground.com 112 Kessenich’s LTD. Around the Corner Pub www.aroundthecornerpub.com 148 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

39 45 Benedictwww.kessenichs.com Refrigeration Service, Inc. www.benedictrefrigeration.com Bi-State Point of Sale Solutions www.bi-statepos.com 19 Bobcat’s Kobussen Bar & GrillBuses LTD. 142 www.kobussen.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27113 Bubba’s Pool & Darts Buckhorn Bar & Grill 104 Lines Inc. Campari Lamers AmericaBus (Formerly SKYY Spirits, LLC) www.skyyinfusions.com 23 www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31 41 Cash Depot www.cashdepot.com Chubbys North Gentlemen’s Club 135 Corbin’s Magnuson Harbor Inn Industries Inc. 154 Cornerstone Processing Solutions www.cornerstoneps.net www.posi-pour.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

39 8 Corporate Casuals & Promotional Products corpcasuals.logomall.com 9 Coyote Grill, www.salvoscoyotegrill.com 63 MassLLC Appeal Specialties Inc. Curly’s Waterfront Sports Bar & Grill www.curlyswaterfront.com www.massappealinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31 76 Dale & Jane’s Pub 126 DeVere Company, Inc. www.deverechemical.com 41 Midwest Financial Processing Disher Insurance Service www.disherinsurance.com www.mfpatm-safe.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 19 Door County Tavern League 120 Doubleday’s Sports Bar www.doubledays.net 69 MillerCoors Draganetti’s Ristorante www.draganettis.com 137 www.millercoors.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

48 Dreamland Supper Club www.dreamlandsupperclub.com 153 Edge One, Inc. www.edgeone.com 10 Modern Cash Register Systems Electro-Kold Corporation www.electrokold.com 38 www.moderncashregister.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

43 10 Emil’s Pizza www.emilspizza.com Empire Development & Construction www.empiredevelopment.com 38 Murphy Desmond S.C. Engels Commercial Appliance, Inc. www.engelsinc.com 19 www.murphydesmond.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 91 Gene & Helen’s Bar Greater Insurance Service Corp www.gisconline.com/tlw 38 TheAmusement Plaza Hotel & Suites Great Lakes www.glastore.com 186 www.plazaeauclaire.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25122 The Greystone Castle www.greystonecastlebar.com The Hamilton 97 Riverside The Hideaway Pub Foods & Eatery www.HideawayPubandEatery.com 160 Holiday Wholesale, Inc. www.holidaywholesale.com www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31 21 Houterville Station 124 Sanimax USA Inc.LLC Just In Time Refrigeration, www.justintimeref.net 24 Just Kickin Spoon, Saloon & Sports www.justkickinsaloon.com www.sanimax.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 75 Kessenich’s Ltd. www.kessenichs.com 38 Kobussen Buses, Ltd www.kobussen.com 41 Total Register Systems Lake Arrowhead Golf Club www.lakearrowhead-golf.com www.trs-pos.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13103 Lamers Bus Lines, Inc. www.golamers.com 45 LIMELITE www.limelitefusiondrink.com 38 Tri-Mart Corporation Machut’swww.trimart.com Supper Club www.machuts.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35 94 Madison Concourse Hotel & Governor’s Club www.concoursehotel.com 70 Magnuson Industries, Inc. www.posi-pour.com 24 WAMO Main Street Station 186 www.wamo.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Main Street Tap 55 Mark’s East Side www.markseastside.com 130 Windy Water Inc. Mass Appeal Specialties, Inc. www.massappealinc.com 24 www.windywateramusements.com. . . . . . . . . www.mbacorp.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 18 MBA Corporation Mike & Cathy’s Good Old Days www.mikeandcathysgod.com 108 WisconsinBar Souvenir Mike’s Roadhouse & Grill Milkcaps 59 www.wimilkcaps.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35, 46BC MillerCoors www.millercoors.com Miller’s Tavern 104 Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47163 Milwaukee County Hospitality Association Modern Cash Register Systems www.moderncashregister.com 9 Newton Manufacturing Company www.newtonmfg.com/jimflynn 186 Oshkosh City Tavern League 95 Outagamie County Tavern League 127 The Outpost Pub & Premise Provisions 92 n n On March/April 2013 www.theoutpostpub.com Pitcher’s Pub www.pitcherspub.biz 71 Precision Pours, Inc. www.precisionpours.com 6 The Pour House 147

46

Promotional Products 1000’S OF ITEMS FOR YOUR ADVERTISING PENS • CALENDARS • APPAREL • BAR TOKENS

Many American-made Products Available Newton Mfg. Rep. – Jim Flynn Janesville 608-758-3470 or Harshaw 715-282-7281 Email: jimsspecialties@yahoo.com Website: www.newtonmfg.com/jimflynn

Advertise in

Great Lakes Amusement

On Premise

PLATINUM TOUCH II 30 GAME TOUCH SCREEN the official publication

of the Tavern League of Green Bay, WI • 877-354-7544 Wisconsin www.glastore.com

Contact: FOR SALE

RESTAURANT &Andraski, BAR IN ADAMS, WI. Louise Dining Seats 60,Executive Banquet Room 60 Account Second Floor Living Quarters Turn-Key Operation

T: 608-339-6297 | E: blueeyes@mwwb.net

Direct: 608-873-8734 Fax: 262-245-2000

NEI-TURNER MEDIA GROUP

Great Lakes Amusement CHERRY MASTER – VIDEO POKER www.tlw.org NEW LCD SLIM DESIGNS COIN PUSHERS – REPLACEMENT PARTS

www.tlw.org

March/April 2013

n

On Premise

n

47

Leinenkugel’s® Summer Shandy® is crisp, refreshing wheat beer brewed with natural lemonade flavor which makes it perfect for summer days and nights. So kick your summer off right and join us out here. Summer Shandy season is officially here.

48

©2013 Jacob Leinenkugel Brewing Co., LLC, Chippewa Falls, WI * Lager n

On Premise

n

March/April 2013

www.tlw.org