On Premise July August 2015

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

July/August 2015 tlw.org

Creating a Destination How to Hire Entertainment to Draw New Customers

Also in this issue: EMV Regulations New Technology Impacts Credit Card Processing

Fall Convention Preview Save the Dates: October 5-8, 2015

The Latest ABL News from Washington

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The Official Publication of the Tavern League of Wisconsin July/August 2015 Volume 33, No. 4

FEATURES STEM THE TIDE OF CREDIT CARD FRAUD. . . . . . 14 How to Get Your Business Ready for New EMV Technology

BRING ON THE BAND. . . . . . 16 Adding Live Entertainment Options Can Be a Boost for Your Bottom Line When Done Right

TLW FALL CONVENTION PREVIEW. . . . . . . . . . . . . . . . 20

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Step Up to the Plate with the TLW

LEAGUE SPOTLIGHTS League Profile . . . . . . . . . . . . . . . . 24 Oconto County

Business Spotlight. . . . . . . . . . . . 25 Dale & Jane’s Pub

Charity Spotlight. . . . . . . . . . . . . 26 Oconto County K-9 Unit

Meet the Director. . . . . . . . . . . . . 27

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Mark Rehwinkel - 6th District

Departments President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Accounting Help. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ask the Bartender. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . .

Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30 32 34 36 37 37 38

Socialize with us:

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President’s Perspective MEMBERSHIP PARTICIPATION

A

few months back, I talked about membership and its importance. Whether it’s at the county, district or state levels, the Tavern League of Wisconsin is only as strong as its weakest link. With that in mind, I want to talk a little bit about being a participating member of the TLW. Participation is critical to the success of our membership and ultimately the TLW. I know we all have members in our county leagues that pay their Tavern League dues but they don’t have time to get involved in league meetings. Many say they are just too busy running their businesses to participate. I believe we can overcome this obstacle. Active Tavern League members need to reach out periodically to the inactive members and slowly get them involved. Try inviting an inactive member to a county meeting or a caucus. Then follow up on the invitation a few days before the meeting. Persuade them by telling them there will be familiar faces in attendance; then offer to pick them up and attend the meeting together.

I think it’s safe to say that anyone who was or currently is in a leadership role with the Tavern League was introduced to our association through another member. Once we got our feet wet by becoming involved in local events, our participation increased and soon we were attending caucus meetings and state TLW conventions! We were no longer that inactive member. And, we realized all of the problems, issues and challenges facing us were the same as other members.

The second level of participation that I want to address is at the state level. Attendance at our important state-wide events has slowly been dwindling for several years. Our membership numbers have generally been the same over the past 10 years, but we have seen a decline in those who are attending these events.

Legislative Day: The date for this event is usually in March or April. Local leaders should make sure they start lining up members to attend by the end of the year. Make sure a “save the date” communication is sent to members in advance so plans can be made to attend. Meeting your legislators is twofold: It shows your representative that you are willing to take a day away from your business to address concerns that you have. Second, it builds that relationship with them. Should you contact them after the event, they now have a face with a name.

Conventions: Depending on how our businesses are doing financially usually dictates whether members will attend. Some of us can get away for only one per year. The Convention Committee tries to balance this event with industry education as well as fun and entertainment. If you have not attended a convention for several years, please reconsider attending one in the future.

TLW Tailgate Party at Miller Park: This event has historically drawn more than 800 people. Attendance has declined drastically in the past five years to the point where the event is in jeopardy of continuing. We know people have an interest in the Milwaukee Brewers due to the number of members signing up for Tavern of the Game, and Brewers officials report overall attendance is up by members. What this tells us is members are attending games, just not the day of our event.

Next year, if you know someone who is putting together an outing to a game, mention our date. Food, beverages and live entertainment are provided for a fun-filled day.

State Golf Outing: More and more of our districts and county leagues are having golf outings so I know the state is becoming saturated with them. (Personally, I can’t get enough!) The state event travels all over Wisconsin and offers members a chance to play courses most of us wouldn’t otherwise play. The event’s proceeds also go to charities determined by the host league.

With that, I hope this will give our active members the incentive to motivate our inactive members! This will ensure our local and state leagues become stronger. Next year I would love to say, “How can we best use all of these active members!”

Terry J. Harvath 4

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Corporate Sponsors SUPPORT THOSE WHO SUPPORT THOSE WHO

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Wisconsin Amusement & Wisconsin Amusement & Inc. Music Operators, Music Operators, Make sure to thank these groups for their support, and encourage others not onInc. the list to participate. Any business interested in joining should call the (608-270-8591) for our brochure that lists benefits ofothers the different Remember “Support those interested who support MakeTLW sureoffice and thank these groups for their support, andthe encourage not on categories. the list to participate.

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Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org July/august 2015us.”On Premise 5 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support n

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Associate editor Barb Howell, Nei-Turner Media Group, Inc.

Art Director Kayla Collins, Nei-Turner Media Group, Inc.

Graphic Design Jerriann Mullen, Nei-Turner Media Group, Inc.

Advertising Sales Louise Andraski, Nei-Turner Media Group, Inc. louisea@merr.com

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Contributing Writers John Bodnovich, Jen Bradley, Michelle Eno, Terry Harvath, Barb Howell, Pete Madland, Scott Stenger, Amanda Wegner

Printed By RR Donnelley Long Prairie, Minnesota On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Williams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, louisea@merr.com.

Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.

Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2015 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

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Partners in Progress Major suPPorter of state and LocaL tavern Leagues

Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit tiPac • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WiSCOnSin AMUSEMEnT & MUSiC OPERATORS PO Box 250, Poynette, Wi 53955 | T: 608.635.4316 | F: 608.635.4327 | E: wamomax@aol.com A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament

Front Rail Creating a Blueprint for Effective Leadership

By Pete Madland, TLW Executive Director

B

eing a league leader is an important job and having effective league leaders is vital to the success of our organization. The fact that we have an active association in virtually every county of our state separates us from like organizations throughout the country, with a few exceptions. This network of local leagues allows the TLW opportunities to do so much more in terms of fundraising, grassroots, lobbying, organizing, etc. It is no surprise other states look to us for leadership and try to emulate what we do in Wisconsin.

We all know there is a difference between being a leader and being an effective leader. To become a leader, you typically need to get more votes than your opponent. Being an effective leader takes work, dedication, vision and the support of fellow members. I am able to speak from experience as I was the president of two local leagues (Pierce and Barron) while rising in the ranks. I also know that being a league president back in the 1980s is much different than it is today. Sure, we met once a month and had a newsletter, and we maybe even held a raffle once a year. It was still an important job, but, compared to today, a relatively simple one.

Today we expect our leaders to have informational meetings and newsletters, attend conventions, Legislative Day as well as League Leaders Day. Now throw

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in fundraising such as raffles, banquets, golf tournaments, etc. By the way, you better be on call in case we need you to attend a political fundraiser or to contact your local legislator. While you are at it, make certain membership is strong, your SafeRide program is effective and your members are happy. Did I mention you do this voluntarily while running your own business?

Eventually we must find someone to take our place, be it president, secretary, treasurer, director or whatever. We all know finding people to replace our local leaders is difficult if not impossible. As a result, many choose to stay in office out of fear of the league failing. After all, if you don’t do it, it won’t get done. Guilt?

Fear? Obligation? Whatever the reason, we continue on.

It doesn’t have to be that way. I believe the main problem is that many new people decline to step up because they don’t know what to expect. Because of that, they are fearful and uncertain if they can fill the shoes of their predecessor.

And why wouldn’t they feel that way?

After all, what do we do to ease their fears? We give them a pat on the back; tell them the job is “easy” and that they have our support. “You will learn” is the mantra most of us use when recruiting a potential officer. Not very assuring to say the least.

This will be the focus of our upcoming League Leaders Day. We are going to create a blueprint for our leagues to use.

When we are through, I hope to have job descriptions for our officers and a “how to” roadmap for conducting fundraisers, raffles and all of the activities your county conducts. When we are finished with this exercise, each county will hopefully have a manual of how their league operates.

With this manual in place, transitions can take place smoothly and new officers can be sworn in confidently, knowing what is expected of them. Not only will this make the league stronger, but I am confident it will bring forth more members willing to step up and do the job needed.

One of our local leagues has already put this in place and it is working. They will be sharing their thoughts and we can all benefit from their efforts.

I hope to see you all in Tomah on August 31 for our League Leaders Day. I promise your league and our association will benefit. TLW

We need to change! If we want new members to take on leadership roles, a pat on the back is not enough. After all, these are important positions. Hell, we do more for a new bartender than we do for a new league president! www.tlw.org

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ABL Dispatch – The Latest Industry News From Washington

By ABL Executive Director John Bodnovich

ABL 13TH ANNUAL CONFERENCE BRINGS RETAILERS OF THE BEVERAGE INDUSTRY TOGETHER IN D.C. American Beverage Licensees (ABL) members and industry experts gathered in the nation’s capital June 7-9 to discuss ideas, challenges and solutions with fellow colleagues at the 13th ABL Annual Conference. Attendees also met with members of Congress, public officials and industry leaders to share their stories and celebrate their role in local communities.

The Tavern League of Wisconsin once again had a strong showing of attendees. Tavern owners made a trip to Capitol Hill to visit Wisconsin representatives and senators to discuss the issues affecting beverage licensees, including alcohol-related traffic safety policies, the future of music licensing, and marketplace fairness reform.

As part of the conference program, Tavern League of Wisconsin Executive Director Pete Madland participated in a panel discussion called “Innovators in Responsibility” where he shared information and insights on the SafeRide program and the impact the program has had on cutting down drunk driving.

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Conference participants heard from a wide array of speakers and sponsors who covered topics from politics and small business issues to legalized recreational marijuana. As ABL Executive Director, I briefed conference attendees on current congressional issues of interest to beverage licensees and how they can engage in grassroots advocacy. In addition, the chief spokesmen for the Democratic National Committee and Republican National Committee shared their insights on national politics and the 2016 elections.

Attendees also heard leaders in the beer industry share their perspectives and forecasts for the beer market moving forward, and also learned how to address challenges and changes with their credit card processing systems, as well as how to manage their Yelp reputation online to ensure a positive customer experience.

Stephanie Hopper, who owns and operates a retail marijuana store in Denver, spoke at the conference about the challenges facing recreational marijuana licensees in Colorado. Attendees had the opportunity to ask questions about the intricacies of selling marijuana and learn more about the policies shaping the future of the marijuana industry.

To close the conference, the ABL Top Shelf Award was presented to Dr. Peter Cressy, president and CEO of DISCUS, at the Top Shelf Banquet. DISCUS Vice Chairman and Moët Hennessy USA CEO Jim Clerkin shared his thoughts on how Dr. Cressy has helped shape the spirits industry, and emphasized the importance of ABL and retailers to distillers, stating that “Without retailers, there would be no products.”

At the ABL Board meeting just prior to the conference, ABL elected Warren Scheidt of Cork Liquors in Columbus, Indiana as its new president; John Moran, Jr. of Four Winds Liquor & Lounge in Cheyenne, Wyoming, and Robert Sprenger of Bubba’s in Marion, Wisconsin as vice presidents; and Paul Santelle of Garden State Discount Liquors in Perth Amboy, New Jersey as an at-large representative.

ABL TOASTS CREATION OF CONGRESSIONAL HOSPITALITY CAUCUS In June, ABL expressed its support for the newly-formed Congressional Hospitality Caucus and the heightened awareness it will bring to the hospitality industry. Co-chaired by U.S. Reps. Sean Duffy (R-WI) and Derek Kilmer (D-WA), the bipartisan congressional member organization will educate legislators and the public about the value and role of the American hospitality industry.

The caucus will provide a forum in which members of Congress can explore issues facing beverage alcohol retailers, distributors and producers. It will also draw attention to the hospitality industry’s commitment to social responsibility, the economic impact of the industry, and the federal policies and regulations that shape this significant sector of the American economy. As a key part of the hospitality industry, direct retail alcohol sales create as many as 1.7 million jobs across the U.S. and generate as much as $245 billion in total economic activity with more than $36 billion paid in taxes.

“Responsible hospitality and retailing are at the heart of bar, tavern and package store owners’ businesses. Reps.

Duffy and Kilmer should be commended www.tlw.org

for taking the lead in launching the Hospitality Caucus and focusing on the positive impact of beverage licensees and the industry’s commitment to responsibility,” ABL said in a statement upon the announcement of the caucus.

ABL’s statement concluded by saying, “‘Hospitality’ is the friendly, warm and generous treatment of guests or strangers. It’s hard to imagine a more appropriate quality for Congress to embrace and champion.”

Congressional caucuses are formed by members of Congress to pursue common legislative objectives and are formally registered with the House of Representatives. Caucuses often hold educational meetings, briefings and special events to create awareness of issues and ideas.

ABL encourages members of Congress to show their support for the thousands of businesses and millions of Americans that make up the hospitality industry by joining the Hospitality Caucus.

“Hospitality and responsibility issues cover a wide spectrum of policy areas.

ABL supports any platform that gives legislators an opportunity to learn more about the vibrant and innovative retail hospitality businesses that are found in communities across the country.”

ALCOHOL TAX LEGISLATION INTRODUCED In an attempt to combine bills that would lower federal tax burdens on the alcohol industry, Sen. Ron Wyden (D-OR) introduced the Craft Beverage Mod-

ernization and Tax Reform Act of 2015 (S.1562) in June. The legislation seeks to unite the industry by lowering taxes, reducing compliance burdens and eliminating some regulations. Bills it consolidates include the Small BREW Act, the Fair BEER Act, the Distillery Excise Tax Reform Act, the CIDER Act, the AGED Spirits Act, and the Craft Beverage Bond Simplification Act. Most notably, it has received support from the Beer Institute and the Brewers Association, which had previously been supporting competing beer tax bills before Congress.

SENATORS ASK FDA TO DELAY MENU LABELING RULE In May, a bipartisan group of more than 30 senators urged the Food and Drug Administration (FDA) to implement a one-year delay of a menu labeling rule called for in the Affordable Care Act. Led by Sens. Lamar Alexander (R-TN) and Patty Murray (D-WA), the group is seeking a delay of the rule that is set to take effect on December 1, 2015.

Not exempt are single-serve beers that a customer would remove from a cooler and pay for at a register.

Another HIGHWAY EXTENSION ON HORIZON Despite passing an extension in May of the current transportation law through July 31, it appears that Congress may need to pass another extension through the end of the year thanks to partisan differences and an inability to agree on funding sources. In the past, the surface transportation bill has been a vehicle for impaired driving policy.

The recent extension through May 31 did not contain any changes to impaired driving laws. Traffic safety advocates have sought to loosen qualifications for incentive programs as only four states qualified for impaired driving grants last year. ABL has maintained its opposition to unfunded federal mandates for impaired driving. TLW

The senators argued that food businesses “need appropriate time to budget and plan accordingly to meet the rule’s requirements to provide nutrition information to consumers that is understandable and clear.” The rule, which was issued in November 2014, imposes menu labeling regulations on chain food businesses with 20 or more locations. It states that beverage alcohol items listed on menus must include calorie counts, but that non-standardized mixed drinks that are not on the menu and spirits bottles on display on a back-bar are exempt from the ruling.

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TLW Members Gather in Washington, D.C. for 13th Annual ABL Conference The largest annual gathering of independent beverage licensees in the U.S. gathered at the Omni Shoreham Hotel in Washington, D.C., June 7-9 for the 13th annual American Beverage Licensees Conference. A contingency of TLW members attended insightful presentations as well as visited Capitol Hill, where they met with Wisconsin representatives and senators to discuss issues impacting our industry. (See the ABL Dispatch column by ABL Executive Director John Bodnovich on page 10 for more details.)

A panel called “Innovators in Responsibility” comprised of TLW Executive Director Pete Madland along with Intellicheck/Mobilisa Chief Revenue Officer Bob Williamsen, and Alcohoot Director, Business Development and General Counsel Tim Martin discussed their unique approaches to being responsible purveyors of beverage alcohol.

ABL Executive Director John Bodnovich provided attendees with an overview of the federal issues affecting beverage licensees including a look at legislation working its way through Congress.

The three-day event included opportunities for networking and socializing. Shown from left: Dr. Peter Cressey, president & CEO of DISCUS; Pete Madland, TLW executive director; Robert “Bubba” Sprenger, the TLW’s ABL representative; and Ray Cox, owner of Elite Beverages.

Stephanie Hooper, chief operating officer, Ballpark Holistic Dispensary in Denver spoke about the business challenges retailers face selling marijuana in Colorado.

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Sue Robinson, owner of Bourbon Street Food ABL President Harry Klock presents Dr. Peter & Spirits in Green Bay accepts the Brown- Cressey, president & CEO of DISCUS with the Forman Retailer of the Year Award from ABL Top Shelf Award.

President Harry Klock. www.tlw.org

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STEM THE TIDE OF CREDIT CARD FRAUD WITH EMV COMPLIANCE A Look at the New Technology and How to Get Your Business Ready

By Jennifer Bradley

T

he battle against credit card fraud is costing the United States and other countries billions each year.

The Aite Group, an independent research and advisory firm focused on business, technology, and regulatory issues and their impact on the financial services industry, reports that card fraud hit the card payments industry at an estimated $8.6 billion in 2011, and according to the Nilson Report, a leading publication covering payment systems worldwide, the figure is expected to reach $10 billion this year.

As credit card fraud continues to climb, ways to combat it are on the rise. That’s why the United States has adapted the EMV (Europay, MasterCard, Visa) global standard of chip-enabled payment cards.

EMV refers to the technical requirements of these cards and how they interact with point-of-sale (POS) machines and ATMs. The “migration path” as Wayne Weber, partner and vice-president of Retail Operations at Edge One, says, is this:

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October 2015: deadline for all credit card swiping terminals (non-ATM) to be EMV-compliant October 2016: deadline for all ATMs to be EMV-compliant

but by the end of this year, that number is projected to be 600 million. In the meantime, TLW members and other card merchants must be working to accommodate these cards in their business locations.

A CLOSER LOOK AT EMV 2017: deadline for all pay-at-the-pump fuel dispensers to be EMV-compliant As of today, he says about 120 million people have received EMV chip cards,

While the rest of the world has been migrating to EMV-compliant cards and terminals, the United States has been slower to adjust, but for good reason, says Weber. “In Europe and Canada you www.tlw.org

have very few banks, and not a lot of networks,” he explains. “In the United States, there are hundreds of thousands of banks and numerous networks, so the undertaking of this project was massive.”

EMVCo, an organization to facilitate worldwide interoperability and acceptance of secure payment transactions, reports that nearly 32 percent of all chip card-present transactions conducted globally in the entire 2014 calendar year used the EMV chip card standard, but only 0.12 percent of U.S.-based transactions were EMV chip-based. This will be changing in the near future.

The magnetic stripe technology most see on their plastic cards today is nearly four decades old and has outworn its lifecycle of usefulness. “It’s a dormant technology,” says Brad Palubiak, founder and president of Cornerstone Processing Systems, as he explains how the EMV chip differs. “The reason it’s going to work so well is it sends different codes with each transaction and they are never alike.”

“If the chip is altered at all,” he adds, “it can’t be used in a machine again.”

Palubiak says then a thief might think to use it on an Internet purchase or in a different situation that doesn’t require the card to slide through a reader. “That’s what will help us,” he continues. “The chip will always be changing data and it won’t be good for someone to take and manipulate. But the stripes, those are easily duplicated. Thieves can make a card that looks like yours and go on a shopping spree.”

Those shopping sprees also will no longer be covered by the issuing banks or a credit card company either, explains Palubiak.

He says that those who do not transition to EMV-compliant machines will find themselves in a world of hurt when a fraudulent card is used at their establishment. “Instead of putting the fault on Visa like they used to, now the responsibility will fall on the merchant,” he explains.

“The companies will say: ‘Sorry Mr. Tavern League member, but if you had the right technology that fraud would not have occurred.’ It’s going to be a big deal.” www.tlw.org

He calls it a liability shift, and one TLW members should be aware of. If they choose not to upgrade, the risks of lost money increase drastically. “So when people say they can’t afford to do this, I say they can’t afford not to,” says Palubiak. “The liability is too great and an incident can happen so fast.”

THE HARDWARE DILEMMA Cost is always a factor in any technology upgrade, and with EMV, it’s a concern many TLW members have. When it comes to ATMs, the cost is naturally higher for a new terminal. Weber says worst-case scenario, a merchant will have to buy a new terminal, but upgrade kits should be available for specific models.

He suggests TLW members contact their provider and receive guidance as to the next step. Weber says if upgrading a terminal is projected to be 50 percent of the cost of buying a new one, he says to buy a new one. “I give them the choice, but if it’s an 8-10 year old machine, I wouldn’t put that much into it.”

An ATM upgrade could be $300, while a new machine may cost $3,000. Still, the duo agrees it’s a low cost for protection against fraud, and a business expense that will be necessary in the near future.

YOUR EMV PLAN Both Weber and Palubiak agree that developing and implementing an EMV compliancy plan is important and something all TLW members should be doing now. Palubiak says most tavern owners have heard of EMV but maybe don’t have a good grasp on what it is.

Waiting only causes a number of problems, including vulnerability to a credit card fraud situation, but as Weber explains, a possible inventory issue with terminals. This happened when ATMs were required to meet Americans with Disabilities Act (ADA) compliance laws a few years ago. “People waited until the last minute and manufacturers ran out of product,” he says. “Businesses were months behind the deadline.”

The other issue with waiting to order and plan is service. Weber says even though Edge One has many service technicians around the state, its staff still will struggle to meet all the demands when everyone wants their machines up and running at once. “I can imagine what those businesses having only one or two techs working for them will do,” he says, and encourages TLW members to work ahead, for the benefit of both themselves and their service providers.

Palubiak says his business offers rentals for POS systems with integrated card readers, and it has become a popular option for TLW members. “The machine is always under warranty and always gets replaced if there are new laws enacted,” he explains. “Renting makes so much sense for them, and they don’t have to worry if something happens to it.”

Business volume will also dictate whether someone will buy new or rent a POS system. A business owner who has 10 machines and uses them on a daily basis will have a different perspective than someone that has just one, Palubiak says. He says the card terminals themselves are fairly affordable today, from a couple hundred dollars investment, and even just buying a small portable one that is EMV compliant is a good business decision.

“If you just use a regular credit card terminal, it’s not worth the risk to wait,” he says. He says to spend the money or rent a terminal. “This will help fraud all over the country, and while I doubt it will lower credit card rates, it can help them from going up,” Palubiak concludes. “If we can control fraud, that’s billions of dollars the card companies aren’t losing.” TLW

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Bring On The Band

Adding New, Live Entertainment Options can be a Boost for Your Bottom Line When Done Right

By Amanda Wegner

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www.tlw.org

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s tavern owners, you’re always looking for new ways to bring in more customers and more revenue.

That can come in a variety of forms, but one that you and your customers are sure to enjoy is adding new entertainment options, such as live music, to your establishment’s repertoire.

“Entertainment adds excitement,” says Ryan Vander Sanden, a booking agent with Fox Valley’s Bananas Entertainment and a former bar owner. “To see people play actual instruments, engage a crowd … even the local bands, they go out of their way to make a great production and people enjoy that. And when they enjoy what you offer, they’ll buy more and come back for more.”

Adds Kelly Hewitt, event coordinator for Green Bay’s Stadium View, “People like music, and music puts people in a good mood. And booze and music?

They just go together!”

But before you go out and offer a gig to the next guy with a guitar, we spoke with Tavern League members and other professionals about how to best hire entertainment, position your bar for success and bring more money in the door and in the till.

we give them a few free drinks. But on a [Packers] game day, we’d pay a few thousand. The difference comes from who we want, what we want to achieve, and the day or event as well.”

At Fort Atkinson’s Paddy Coughlan’s Irish Pub, owner Erin Housley offers live music on the weekends and pays between $150 and $300 for the musical talent, which are typically local acts based on recommendations from customers or through other venues. “We are now only booking shows that bring in their own following to help offset the cost we have to pay,” says Housley.

One big misconception of tavern owners, says Vander Sanden, is that they can’t afford live music. “Yes, some acts will be too expensive for you, but if you ask around, you find that it is possible to get someone for a few hundred dollars. At that price, it’s a pretty small risk to see how it goes.

You might surprise yourself.”

KNOW YOUR LIMITS “My first piece of advice to places,” says Vander Sanden, “is that you have to understand how big you are and how big a return you can get on your investment.”

Put simply: Your space dictates the entertainment you can accommodate. If you don’t have the space, technical requirements or production capabilities for a large, popular band, you can’t book a large, popular band.

“Their overhead, the type of production, type of crew … there’s a certain threshold that some acts have, and if you don’t have that, that’s not the band for you,” says Vander Sanden.

For a small bar or patio on the water, Vander Sanden recommends one- to three-person acts. From there, it’s about economies of scale.

Budget should be another primary driver, both in regards to what you can afford and knowing what’s reasonable for the kind of acts you want to bring in and when. “For an acoustic band in the beer garden,” says Hewitt, who also books Stadium View’s live music, “I don’t like to go more than $300 a band … but www.tlw.org

But don’t rush into offering entertainment either, says Lisa Caffery, owner of Racine’s Yardarm Bar & Grill. “Go slow. Research first. Ask questions. For instance, if you don’t provide a PA or a sound system, make sure they have one. Go out and experience other venues that do this first.”

TRY SOME TRIAL AND ERROR Stadium View is in its third year of booking bands for its patio bar, and it was “a lot of trial and error the first year,” says Hewitt. For instance, the bar originally tried offering live music on Sundays. That didn’t go over well and Hewitt suspects it’s because the entertainment wasn’t a good match for the bar’s food special, a chicken special, which is a draw for older patrons.

It’s important to think broadly when scheduling entertainment, including location, other events, weather and the

like. For instance, located in the shadows of Lambeau Field, Stadium View has also learned not to do anything big the day after a Packers game.

Adds Caffery: “There are things that hamper a larger turnout: weather, special occasions and festival season come to mind.”

REASONABLE EXPECTATIONS During the patio season, Stadium View books bands three nights a week, typically Tuesday, Wednesday and Thursday from 6 to 9 p.m. And Hewitt’s take on booking bands for those nights is not to book a band to draw people, but to hold people there. “Don’t think ‘I’m going to get this band for $1,000 on a Tuesday and pack the house.’ You don’t want to have that mentality. I suggest going with a lower-budget band and don’t expect the band to bring in people; instead, get people with great food and drinks, customer service and specials,” says Hewitt.

“We have some great chicken wing and drink specials Monday through Thursday, so people are here because they come for the specials. When there’s live music, then they stay longer, buy more drinks, and have their friends come down, because there is music there to entertain them. Having the band holds them. And we’ve seen that when the band packs up, the customers pack up.”

With this mentality, Stadium View is seeing a return on investment during live music, though Hewitt doesn’t know how big of bump it is.

Caffery and Housley also see a benefit to their businesses: “The bands tend to bring their groupies, which is great for new business, but we still get a lot of locals and seasonal boaters, says Caffery.”

Adds Housley: “Entertainment has been

“I suggest going with a lower-budget band and don’t expect the band to bring in people; instead, get people with great food and drinks, customer service and specials.”

Kelly Hewitt, Event Coordinator, Stadium View Bar July/august 2015

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helpful in bringing diversity to our crowd and creating a new customer base.”

Then there’s the question of charging a cover, which is always a sticky one, says Vander Sanden.

“The cover charge is something that always comes up,” he says. “It can be a scary thing, even $5 or $1, and it might deter people from coming.” To that end, he suggests alternatives to a traditional cover charge or offering patrons an incentive for the cover.

One option might be charging a $5 cover, but offering patrons a free drink when they walk in; “if the average price of a Jack and Coke is $5, the customer gets their $5 back right away, so it softens the blow,” he says.

as well. For instance, paint-and-sip events have taken off across the country in the past few years, and Wisconsin is no exception.

Caffery has been working with Paint Nite, a national franchise utilizing local artists, since March 2014. During each three-hour painting session, participants turn blank canvases into masterpieces, cocktails in hand.

“We have a local artist who is part of the Paint Nite franchise set it all up, and we offer food and drink specials during the three-hour timeframe,” says Caffery.

Paddy Coughlan’s Irish Pub is also offering paint-and-sip events; to date, they’ve had four successful sold-out paint nights in conjunction with Chroma, a local creative studio that also offers off-site paint and

“Entertainment has been helpful in bringing diversity to our crowd and creating a new customer base.”

Erin Housley, owner of Paddy Coughlan’s Irish Pub Another option might be a 2-for-1 cover, where the charge covers admission for two patrons.

Offering other promotions during the live entertainment can be a draw as well, says Vander Sanden, but he offers this caveat: “If you can come up with a promo that’s not taking more money out of your pocket, then I would encourage it.

But if you could lose money, then no.”

sip events. “They are not obligated to eat or drink while they paint, but most do,” says Housley. She adds that paint nights are only on Mondays, so “that brings in customers on a typically quieter night.”

None of the three establishments included here charge a cover for live music.

As a bonus, Chroma and Paint Nite also reduce the workload on the establishments as these companies handle reservations and payments, and provide their own promotion. Chroma posts promotional events on their Facebook page and puts posters up in town, leading to good turnout.

“We offer a wide range of musical talent here,” says Caffery. “Some of the performers are travelling through the Midwest, and some are local performers.

There’s never a cover, since we primarily are a restaurant. We ask that the guests at least purchase beverages while they’re listening … Since we don’t charge a cover, we try to keep the price point [of the musical talent] lower.”

One thing Housley has learned through paint nights is to establish a cancellation policy for these for-profit events. “Paint nights are hit or miss, so setting a cancellation date and having the artist promote themselves, since it is a for-profit business is helpful,” says Housley. “We require at least one week’s notice of cancellation for all paint nights or for-profit parties that want to book here.”

MORE THAN MUSIC

Other entertainment options for bars that may bring in new customers include live comedy, open mic nights, and trivia.

While live music is the obvious go-to for bars, there are other entertainment options

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SPREAD THE WORD As with anything, marketing is critical to ensuring you pack your place, whatever the entertainment might be. “Don’t expect the band to do everything,” says Hewitt. “You still need to advertise and do all the promo stuff as usual.”

Across the board, Hewitt, Caffery and Vander Sanden all agree that social media marketing is a great tool. “Social media is definitely the way to go,” says Vander Sanden.

If your establishment has a Facebook page, one suggestion is to create a Facebook event for each gig. If the musical talent or entertainment is on Facebook as well, be sure to tag them in your posts to extend your reach. In addition, consider Facebook advertising, which is a low-cost way to spread the word further.

Also be sure to have your entertainment lineup on your website. When you book the entertainment, consider putting some marketing stipulations in their contract, such as an agreement that they’ll put the date on their own website with the name and address of your place, as well as a link to your website or social media pages.

“On some level, all parties involved should be expected to do marketing … it’s good for everyone to get people in the room,” says Vander Sanden.

Have posters or table tents in your establishment with upcoming entertainment opportunities and look for free promotional opportunities outside your business as well; some local newspapers and publications have free entertainment listings online, as do some local chambers of commerce and other business associations.

Paid advertising is also an option, and Caffery reminds members that in offering entertainment and doing the promotional work to get people in the door, it’s not just about marketing the event, “it’s all about advertising your place. The arts are good and we are doing our part to share with the community one way or the other.” TLW

www.tlw.org

Corporate Spotlight Shypoke Spirits

and ten years later, Shypoke Spirits was added. “It’s a family affair,” he says of the business. “My step-daughter actually developed and did all of the label/ graphic design.”

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long the Mississippi River, great blue herons are common. Rick and Michelle Halverson of Fountain City found inspiration in these birds, known as Shypokes, for both of their business ventures: Great River Organic Milling Co. and most recently, Shypoke Spirits, now a corporate sponsor of the Tavern League of Wisconsin.

Halverson says he became involved in the spirits industry as micro-distilleries began calling to ask for his organic grain.

“I started exploring different options and tried to find people that would be interested in distilling for me, and I had a hard time,” he says. Finally he teamed with Sammleton Distilling to produce Shypoke Spirits using Halverson’s nonGMO organic grain from Great River Organic Milling Co. Shypoke Spirits are batch-processed in the small, Milwaukee-based distillery, with approximately 2,000 bottles produced per month.

“Our product is organic, handcrafted, micro-distilled, and made in Wisconsin, he adds. “It’s truly a premium product.”

As of now, the Shypoke Spirits’ label is on bottles of vodka, white rum, and gin. Future additions to the line will be aged rum and whiskey. Halverson says he started the grain company in 2004,

www.tlw.org

Frank Liquor Company in Middleton is the sole distributor of Shypoke Spirits in Wisconsin, and Halverson is very happy with what the distributor has done for the new label. The products can be found in various taverns, restaurants and stores throughout these Wisconsin counties: Buffalo; Trempealeau; LaCrosse; Jackson; Monroe; Vernon; Crawford; Grant; Richland; Juneau; Sauk; Iowa; Lafayette; Columbia; Dane; Green; Dodge; Jefferson; and Rock.

The Shypoke White Rum is composed of organic cane sugar and organic molasses. Halverson says that the small-batch production technique allows the fermenting, distilling and aging to match the character of the organic ingredients.

“The result is a distinctive, yet versatile rum that can be enjoyed straight or mixed,” he says.

The signature ingredients of Halverson’s Shypoke Vodka are the Midwest, gluten-free, non-GMO, organic grains used to make it crisp and smooth. Shypoke Gin is also made from organic grains, but infused with complementary organic botanicals for a unique flavor profile.

When it comes to the TLW, Halverson says supporting this organization is extremely important to him. “We have to support the associations that support the industry and lobby for its best interests, whether on a state or federal level,” he says. “That’s what the TLW does for us as members.”

Halverson has been a member of the TLW on and off since opening Great River Organic Milling Co. and a bar/ restaurant, the Golden Frog Saloon in Fountain City. He sold the latter in 2009, but he says he’s always been in the grain industry, selling oatmeal, and then dairy proteins and whey powders. “One of the companies I worked with made alcohol for Bailey’s out of the lactose,” he says.

“The people in the TLW would be familiar with us from our restaurant business, and we made a lot of friends across the state through the TLW during that time,” Halverson adds.

He says he’s been to many TLW conventions through the years, but this year’s spring conference in Lake Geneva was the first as Shypoke Spirits. “We’re just a small, family-owned business, not a big conglomerate of companies,” Halverson says. “To us, the support of the Tavern League is critical to our success.”

For now, he wants to continue working toward barreling whiskey and aged rum to ensure those future products can be offered under the Shypoke name. “From there, who knows,” he concludes. “We’ll look at the next opportunity.” TLW Shypoke Spirits S 3010, Bay St., Fountain City, WI 54629 608-687-9580 www.shypokespirits.com

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2015 Fall Convention Preview Step Up to the Plate with the TLW

“Step Up to the Plate with the TLW” TLW 80th fall Convention and Trade Show

October 5 - 8, 2015 Radisson Paper Valley Hotel 333 College Ave. • Appleton, WI (920) 733-8000

Hotel

• Radisson Paper Valley Hotel

RateS

Radisson Paper Valley Hotel

Single $119 Double $135

333 College Ave. Appleton, WI 54911 (920) 733-8000 Cut-Off Date September 6, 2015

2015 Fall Convention Registration Form Name

Spouse/Guest Name

Signature(s)

/

Business Name Mailing Address City/State/Zip Business Phone

Home Phone

Email Address: __________________________________________________

Local League This is my first convention

I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Total amount Due $

Tavern Industry Political Action Committee

Check #

Wisconsin Tavern League Foundation

Mastercard

CORE (Children of Restaurant Employees) REGISTRATION FEE PER PERSON

Member

METHOD OF PAYMENT

Visa

American Express

Card # Non-Member

Expiration Date

Full Registration……………………………

$50

$70

Signature

Postmarked after September 21, 2015

$60

$80

Cardholder Address

One Day Only………………………………

(Circle one Tuesday/Wednesday)

$30

$35

City/State/Zip

Cardholder Name

Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 20

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2015 Fall Convention Registration Form

www.tlw.org

2015 Fall Convention Preview Schedule of events

Annual Food Drive: Please bring non-perishable food or a cash donation.

MONDAY, OCTOBER 5, 2015 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting – Evergreen Room 9:00 A.M. to 4:00 P.M. Food Service Sanitation Course & Exam – Oaktag Room (Class Registration is open to members and non-members.)

12:00 P.M. to 1:00 P.M. Board Lunch – Aspen Room 3:00 P.M. to 6:00 P.M. Registration – Lawrence Room 8:00 P.M. to Midnight Outagamie County League Welcome Party THEME: Save 2nd Base Honoring October as Breast Cancer Awareness Month Location: Timber Rattlers Stadium, Appleton Band: Bobby Evans Band (upstairs) and Spare Wheel (downstairs)

TUESDAY, OCTOBER 6, 2015 8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – Lawrence Room 8:45 A.M. to 9:15 A.M. Audit Committee – Bond Room 8:45 A.M. to 9:15 A.M. Resolutions Committee – Parchment Room 8:45 A.M. to 9:15 A.M. Nominating Committee – Crown Room 9:15 A.M. to 12:00 P.M. General Session – Empire Room Attendance Drawing Host League Intro – Eastern Zone VP - Gene Loose Opening Ceremony – Outagamie County President - Brad Schinke Senior Vice President Report – Chris Marsicano President’s Report – Terry Harvath Secretary’s Report – TBA Treasurer’s Report – Tom Dahlen Keynote Speaker – Bill Georges Special Club Awards Member of the Year Award Attendance Drawing First-Timers Orientation www.tlw.org

12:00 P.M. to 5:00 P.M. Trade Show – Grand Ballroom Bean Bag Toss Contest for TIPAC

2:00 P.M. to 2:45 P.M. Vendors Drawings – Trade Show Area (Attendees must be present to win)

12:00 P.M. to 4:00 P.M. Silent Auction – Ebony Room

2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing – Trade Show Area (Exhibitors’ booths must be still set up to win)

1:00 P.M. to 2:00 P.M. Seminar: Promoting Your Business with Social Media Presented by: SureProgramming LLC Linden Rosewood Room 3:00 P.M. to 4:00 P.M. Seminar – TBD Linden Rosewood Room 8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest – Empire Room THEME: “Step up to the Plate with the TLW” Costume: Baseball Attire, Breast Cancer Awareness Band: RPM Band sponsored by: BMI 9:00 P.M. to 10:00 P.M. Live Auction – Empire Room

WEDNESDAY, OCTOBER 7, 2015 9:00 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – Lawrence Room 9:30 A.M. to 11:00 A.M. General Business Meeting – Empire Room Attendance Drawing ABL Report - Bob Sprenger Legislative Report - Scott Stenger Resolution Committee Report New TLW App. Presentation Good and Welfare Attendance Drawing 9:00 A.M. to 2:15 P.M. Silent Auction – Ebony Room 11:45 A.M. to 12:15 P.M. SafeRide Meeting – Empire Room

3:00 P.M. to 4:00 P.M. District Caucuses: 1st & 9th District – Empire 6th District – Cortland 2nd District – McIntosh 8th District – Pippin 4:00 P.M. to 5:00 P.M. District Caucuses: 3rd District – Empire 4th District – Cortland 5th District – McIntosh 7th District – Pippin 5:00 P.M. to 6:30 P.M. President’s TIPAC Reception – Either Pool or Courtyard

THURSDAY, OCTOBER 8, 2015 9:30 A.M. to 12:00 P.M. General Business Session – Empire Room Attendance Drawing CORE Drawing - Brad Schinke Audit Committee Report Swearing in of Officers Host League Drawing Membership Recruitment Drawing Trade Show Buyers’ Raffle Foundation SafeRide Raffle Good & Welfare President’s Closing Remarks DVD Presentation Attendance Drawing 12:00 P.M. Outagamie County President’s Reception Brad Schinke Kamps Bar 303 Williams St. Combined Locks, WI 54113 Note: Times and events are subject to change without notice.

11:00 A.M. to 3:00 P.M. Trade Show – Grand Ballroom

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2015 Fall Convention Preview Auction

Each year at the Fall Convention, members gather Tuesday evening for

the TLW Live Auction.

The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 2:15 p.m.

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Judy Vandenhouten helps coordinate the auctions that benefit the Direct Givers Fund and TIPAC. Donating an item is simple.

1. P lease fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houtrvle@gmail.com Cell: 920-493-4329 2. B ring your item to the registration booth upon arrival to the fall convention. •The auction committee decides if the item will go into the live or silent auction. •All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

Auction Item Form

TLW 2015 Fall Convention If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten.

Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions.

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation!

Return this form by Sept. 25, 2015 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee, WI 54216 22

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www.tlw.org

2015 Fall Convention Preview Member of the Year

The Tavern League of Wisconsin

Member of the Year Award

The award is presented annually to a deserving TLW member at the fall convention. Please take a moment to nominate a member who you feel is deserving of this award. The recipient is chosen based on service to the Tavern League of Wisconsin as well as service to community and family.

Many members are qualified to receive this award.

Complete the form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations to the TLW office by September 11, 2015.

Last year’s member of the year was Sue Robinson, owner of Bourbon Street Bar and Grill in Green Bay.

Nomination Form

TLW 2015 Fall Convention Name Business City, State, Zip Local League Please state why you feel this person should receive the TLW Member of the Year Award.

(Attach additional information and supporting documentation if necessary.)

Your information: Name Local League Phone Number Date Thank you for submitting this entry. Please return to the TLW Office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713.

Deadline is September 11, 2015. www.tlw.org

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LEAGUE PROFILE Oconto County Tavern League

Oconto

COUNTY TAVERN LEAGUE

The Oconto County Tavern League hosts an 18-hole golf outing/fundraiser each year with a portion of the proceeds benefiting the Oconto County Sheriff Department’s K-9 Unit. The outing features a scramble-style format and it’s held at Parkway Golf Course in Pound in June.

ucked into the northeast corner of the state, Oconto County offers a true Northwoods experience. It is home to more than one million acres of national forest, yet it’s just a short drive north of Green Bay. It’s also home to the strong and stable Oconto County Tavern League, which was founded in 1947 and today is about 70 members strong.

T

Van Lanen believes Oconto County likely has the highest cost per ride in the state; because of the county’s large size, it’s not uncommon for a driver to cover 30 miles to get someone home safely. “We’ve made changes to get the cost down, but some rides could last for quite a while and that makes a big difference,” says Van Lanen.

outing, with a portion of the proceeds supporting the Oconto County Sheriff Department’s K-9 Unit. Held at the Parkway Golf Course in Pound in June, the league offers a number of bucket raffles and hole prizes, as well as a meal.

There are also three prizes available for golfers. The event raises between $6,000 and $7,000 annually.

“We’re made up of smaller operations, no corporates or chains,” says Dave Van Lanen, president of the Oconto County Tavern League and owner of Twisted Tap, Sobieski. “The county is quite large and most of our members are rural, mom-and-pop-type establishments.”

With the Oconto County Tavern League’s SafeRide program, TLW members buy ride vouchers for $5, and drivers receive $25, regardless of the length of the ride. Customers pay nothing for the ride, and bars are reimbursed for the rides provided.

There are a number of long-term members here as well, with several generations continuing their families’ businesses.

The league does three cash raffles during the year to raise money for its SafeRide program, selling 100 tickets for $50 each.

With 15 prizes available, participants have a one in eight chance of winning.

Not only does the Oconto County Tavern League like to reward its customers and fundraiser participants, league members have their own fun as well. League meetings are held the first Monday of each month, during which they do a 5050 raffle for gas money. Everyone at the meeting, says Van Lanen, buys a ticket for $5; the proceeds are then raffled off in stacks of money based on how many members participate. Meeting attendance averages 25 to 30 members a month.

Because the county is primarily rural and has no taxi service, the Oconto County Tavern League felt it was important to offer a SafeRide program for members, residents and visitors. The league started its SafeRide program in 2010. “It was important for us to offer this to our customers and members,” says Van Lanen.

“We work closely and have a good relationship with the county sheriff, so we try to be proactive.”

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The league also sells “I support the Oconto County Tavern League” hangers in May and over the holidays, and does a “Tour of Taverns,” which is similar to a poker run, in the late summer/ early fall.

“Our membership is pretty strong and they know the value of their membership,” says Van Lanen. “Being a member of the Tavern League is important for the information we get from the state, upcoming laws, and things like that. It’s also a great opportunity to get to know and work with other people.” TLW

The Oconto County Tavern League also hosts an annual 18-hole golf scramble www.tlw.org

Business Spotlight Dale & Jane’s Pub

Dale & Jane’s Pub owned by Jane VandenLangenberg and her late husband, Dale has been a fixture for years in Abrams, a tiny community between Green Bay and Oconto Falls. Jane continues to operate the family-friendly bar every day of the week.

J

ane VandenLangenberg is continuing a family tradition. VandenLangenberg is the owner of Dale & Jane’s Pub in Abrams.

Jane and her late husband, the well-known and well-loved Dale VandenLangenberg, who passed away eight months ago, have owned the bar for 27 years.

Dale’s family has an established history in the tavern industry. “Dale was born here,” says Jane, explaining that “his mom and dad owned the bar here for 10 years, then sold it in 1962. It had switched hands a few times, and we bought it back in 1988. He grew up here for several years before his family moved on.” Jane adds: “His family always owned a bar. Dale, he liked the people and the business and enjoyed that kind of work. He was a people person.”

Dale & Jane’s is open seven days a week.

The couple started with just a little hamburger cooker, says Jane, but they added a kitchen with a fryer after 10 years to expand their offerings. “With the drinking and driving laws,” says Jane, “we needed to offer more food and that helped a lot. It kept us going.”

The menu is fairly basic, featuring burgers and fried foods, soups and chili. www.tlw.org

In addition, says Jane, “there isn’t much around by us, so with our hours, people can get food any time they want. That was another benefit of expanding our options.”

Dale & Jane’s Pub opens at 10 a.m. during the week, and at 9 a.m. on the weekends.

The bar, says Jane, is a family place, something that has been true since Dale and Jane’s children, now grown, were young. “When we started, our kids were young and a lot of people brought their kids, so their kids played with our kids. We are a family bar, and we’ve met a lot of really good friends here. In fact, we’re not just a bar, we’ve become a big family.”

That “family” turns out for the bar’s annual breast cancer fundraiser for the American Cancer Society. Jane is a cancer survivor herself and last year, the event raised over $10,000. “We get all my girls here,” says Jane. “It’s a fun day, and we have a lot of prizes.”

Dale & Jane’s Pub also offers volleyball, pool, darts and horseshoe leagues, and sponsors a baseball team that Jane’s nephews play on.

The VandenLangenbergs have been Tavern League members since purchasing the bar in 1988. Dale, says Jane, was the local league president for years, as well as a district director and served as an executive officer. “We joined the Tavern League for what they believe in and how they help our businesses through education, because it is so political now. And that helps us educate our customers,” says Jane.

“People would ask Dale who to vote for.

He wouldn’t tell them who to vote for, but would provide information on who the Tavern League supported to help them decide for themselves.”

Jane continues to work in the bar every day of the week, though she’s not always tending bar. While she’s not sure what the future holds, she hopes the business continues to run the way it is, even if she’s not there. “We have such a closeknit group here,” says Jane. “Everyone pitches in if you need a hand; people are right there to help. I’ve found that out in the last eight months.” TLW Dale & Jane’s Pub 4609 Brookside Rd., Abrams 920-826-5499

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Charity Spotlight Oconto County K-9 Unit

T

he people of Oconto County can sleep more soundly knowing that Baron and Dexter, two K-9s with the sheriff’s department, are on patrol.

Both German shepherds, Dexter, along with handler Deputy Todd Skarban, and Baron, whose handler is Deputy Chad Angus, work 12-hour shifts opposite one another. “We attempt to have one [K-9] on as much as possible,” says Oconto County Sheriff Mike Jansen.

He goes on to explain that “on a normal shift, they’re a regular part of the patrol unit, and they’ll do officer protection if needed, drug sniffs and help find lost people. They’re also trained to locate articles, such as pieces of evidence,” says Jansen.

The K-9s are also ready and available to assist other law enforcement agencies in Oconto County and bordering counties.

“They’re not just Oconto County Sheriff’s Department K-9s,” says Jansen. “They’re here to help all.”

Doug McMahon, the prior sheriff of Oconto County, started the K-9 unit in 1998. Shortly after that the Oconto County Tavern League began its close association with the county K-9 unit. “We got involved with the Tavern League when they asked Sheriff McMahon for help flipping burgers and brats for their yearly golf outing,” says Jansen. “Because of that, the Tavern League decided to donate toward the K-9 program and has done that consistently for at least 17 years. And we’re thankful for their longstanding support.”

The Oconto County K-9 unit is financed solely through fundraisers and donations. With the TLW state match, the Oconto County Tavern League provides $3,000 to the unit each year.

These donations, says Jansen, are put into a fund to help replace

Sheriff Deputy Chad Angus is the handler for Baron, one of the German shepherds that is a part of the Oconto County K-9 unit.

and buy new police dogs. The cost to purchase and train a new K-9 and certify a new handler starts around $12,000. The average length of service of a police dog is about nine years.

Donations also help pay for equipment for the dogs, vet bills, medical insurance, food and other expenses.

At present, says Jansen, Baron and Dexter are serving Oconto County’s needs well, though the department has thought about bringing on another dog just for drug work.

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“Having a K-9 unit is a definite asset for all of the aforementioned reasons: officer protection; assisting with the drug problem we not only have in Oconto County, but the whole area; and for the safety and assistance of the public,” says Jansen.

“It’s a plus for those who live here or spend time here for us to be able to provide the K-9s and do the great job they do.” TLW

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Meet The BI-STATE Director POINT OF SALE SOLUT

Mel Welch • Dan Nelson • (800) 222-301

Meet The Director: Mark Rehwinkel took it over: “No matter what you do, always stay in the Tavern League and you’ll be alright.” We always attended all the meetings when we took over 15 years ago, then I became a local director and moved to vice president and then to president of the Marinette County Tavern League, an office I still hold today.

We’re debuting a new column in On Premise that will introduce you to a district director of The Tavern League of Wisconsin. The individual featured will be a director representing the league that is highlighted in the issue. In this issue, we’d like to introduce Mark Rehwinkel, 6th district director.

Q: TELL US A LITTLE BIT ABOUT YOUR BACKGROUND, INCLUDING YOUR FAMILY AND THE LOCATION AND TYPE OF BUSINESS YOU OWN. In my early years I was a musician playing in taverns and lounges all over the country. I then got into the new car business and worked my way up to the position of general manager. My wife, Patricia, ran the pub my father-in-law opened in 1966. It is called Cusack’s Pub, an Irish pub, located in Marinette, Wisconsin. My wife has worked there for over 40 years, and 15 years ago we took it over. I eventually retired from the car business to help her. We also have two daughters that are married as well as three granddaughters.

Q: WHAT INTERESTED YOU IN BECOMING A TAVERN LEAGUE MEMBER? HOW LONG HAVE YOU BEEN A MEMBER AND WHAT OFFICES, IF ANY, DID YOU HOLD LOCALLY BEFORE BECOMING 6TH DISTRICT DIRECTOR? My father-in-law joined the Tavern League in 1966 after he opened the pub.

He said to my wife and me when we www.tlw.org

Q: WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUES FACING TAVERN LEAGUE MEMBERS TODAY? We need to stick together because every year new laws come into play that affect our businesses. We must continue to stay on top of these issues and make sure we are treated fairly and fight together for our rights as small business owners. I live on the Michigan border and they do not have a tavern league in Michigan. When an issue [a new regulation, law] comes up that affects their businesses, there is no one to fight for them and it usually goes through. I have many friends who own bars there and they wish they had an organization like ours.

Q: ARE THERE SPECIFIC ISSUES THAT ARE UNIQUE TO THE 6TH DISTRICT THAT YOU’D LIKE TO WORK ON? When you look at the amount of Class B liquor licenses in our counties compared to membership, we need to reach those businesses and increase our membership. We are only running about 25 percent of those businesses as members.

Membership is the key to making us a stronger organization.

Q: WHAT DO YOU ENJOY MOST ABOUT BEING A DISTRICT DIRECTOR? I have always enjoyed being involved in things that help others. I have always been proud to be a member of the Tavern League, and even prouder to represent the sixth district as a director. I

thank our members for their support.

My areas of responsibilities are Marinette, Oconto and Florence counties, and they all have great leadership in all their officers.

Q: HOW ELSE ARE YOU Celebrating 35 years in business!

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My wife and I donate to a lot of chariWe provide Hardware, and ties. We belong to the Moose LodgeSoftware and Security Camera solutions for your Ba the American Legion, and we volunteer Restaurant and Retail Liquor Store. when we can.

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2

Legislative Notes Get to Know Your Legislators

By Scott Stenger, Stenger Government Relations

D

o you know your state senator?

State representative? Congressional representative? If not, you should make an effort to build a relationship with them so you don’t just know them, but more importantly they know you.

While it could seem a bit time consuming and a bit intimidating – it isn’t and believe it or not elected officials want to hear firsthand the issues and concerns you may have as they review legislation.

relationships with local, state and federal decision makers is a smart move and is an investment in your business. Being able to make a call or send an email to your mayor, state legislator or congressional representative could make the difference in whether a bill passes or is defeated – it is that important especially when that bill directly impacts your business.

Important Resources Many Ways to Meet Legislators Take the time to invite elected officials to your local league meeting. I know many leagues routinely invite their legislators to meetings which serves as a great opportunity to talk about issues and get to know them in a setting more comfortable for our members. Another great opportunity to meet legislators is at our annual Legislative Day in Madison. Encourage attendance and participation at this annual event – it continues to be one of the largest Legislative Day events in Madison and well worth your time to meet with elected officials.

Knowing your elected officials greatly strengthens your ability to communicate with them and their staff on issues of importance to you and your business.

Most small business owners will take any steps they can to strengthen and improve their business model. Establishing

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Search “Tavern League of Wisconsin” to reach our page.

For information on anything else Tavern League related, go to www.tlw.org. Here you can find upcoming events, information on SafeRide, do a search for TLW establishments and much more. As always, if you have any questions feel free to call us at 608-270-8591. And be sure to Like the Tavern League of Wisconsin on Facebook. TLW

To find out who represents you in the State Assembly, State Senate, and their contact information, please visit maps. legis.wisconsin.gov and enter your address in the box in the top right corner.

To find your U.S. Representative please visit www.house.gov/representatives/ find and enter your zip code. Both sites provide contact information for your representatives and senators so you can stay in touch with them about issues important to the Tavern League.

Stay up-to-date with legislation we are following this session. The Government Accountability Board’s site, lobbying.wi.gov has information on all the bills the Tavern League is interested in and the bills other groups are lobbying on. To find information on the TLW, simply click on the “Who Is Lobbying?” button on the top left then click on “Lobbying Principals” in the menu that appears right below. www.tlw.org

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HELPING OUR KIDS AND YOUR BUSINESS IS EASY. Maybe that’s because doing the Smoke Check – checking IDs every time you sell tobacco products – is easy. When your employees verify every customer’s age when selling tobacco products, they’re not only making a difference in the lives of Wisconsin’s kids, they’re also saving your business from expensive license suspensions and fines. It’s a win-win. Train your employees for free at SmokeCheck.org.

Thank you for doing the Smoke Check.

SmokeCheck.org

www.tlw.org

Sponsored by the Wisconsin Tobacco Prevention and Control Program, part of the Wisconsin Department of Health Services.

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M

Accounting Help Compliance with WI Sales and Use Taxes

By Michelle Eno, CPA

tionary then it is not subject to tax.

Cover charges: Cover charges that entitle your patrons to receive entertainment and/or to receive taxable food and drinks are taxable.

S

ales and use taxes can be challenging for Wisconsin businesses. It is important to regularly review the requirements for collecting and paying Wisconsin sales and use tax and to review your processes and procedures to ensure that you are adequately addressing these requirements.

Wisconsin sales and use tax is levied on the final consumer of taxable goods and services, with the responsibility to collect this tax on the shoulders of businesses that sell these goods.

Although your patrons are the final consumer and should be paying tax on the goods that you provide to them, you are liable for collecting and paying the tax on these goods. In any case where sales tax is not collected for the goods you provide, such as a free item that you give away to your patrons, you are liable for paying use tax on the cost of the product that you gave away.

Here are some examples of other sales and use tax situations that a business in your industry might encounter and how the tax is collected and paid in each situation: Mandatory tips or gratuities: If a mandatory tip or gratuity is added to your patrons’ bill, then it is also subject to sales tax. If the tip or gratuity is discre-

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Discounts and coupons: The tax treatment of discounts and coupons used by a patron depends on whether you or a third party offers the discount or coupon, and whether the third party reimburses you for the amount of the discount or coupon.

Payments you receive from a third party for discounts or coupons received by a patron are part of the sales price of the product that you sold and sales tax for this amount should be collected.

Discounts or coupons offered by you, which are not reimbursed by a third party, are not subject to sales tax.

Parking: Any fees that you collect for parking are taxable.

Sales Tax included: You are allowed to deduct, on your sales tax return, sales tax included in your sales if customers are notified that the price includes sales tax. You can notify your patrons by providing a receipt that indicates your price includes sales tax, or posting a sign that informs your patrons that all sales include sales tax.

When transferring a bar tab to a restaurant bill, sales tax may still be included in the price of the drinks purchased and listed on the receipt separately from the taxable meal.

Banquet Room Rentals: The rental of a banquet room that will be used for an amusement, athletic, entertainment or recreational event is taxable. However, the rental of a banquet room for an event that is not used for one of those purposes would not be taxable. An example of a nontaxable event would be for meetings or training purposes.

Food and Beverages Given to Employees: The taxable food products that are given to employees for no consideration during the employee’s work hours are nontaxable. However, if these items are sold to an employee during work hours then the items are taxable.

Note: If the same taxable food products are given (not sold) to the employees outside of the employees’ work hours, then use tax would be due on the cost of the products. TLW Michelle (Shelly) Eno is Tax & Business Services Department Manager with Wegner LLP, CPAs & Consultants with offices in Madison, Baraboo, Janesville and Pewaukee. This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Michelle at 608-442-1951 or michelle. eno@wegnercpas.com

Drinks purchased from bar treated differently than in the restaurant: Drinks purchased in the bar usually include sales tax in the price of the drink. However, drinks sold in the restaurant area are usually taxed separately, along with the meal. www.tlw.org

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1-800-733-8217 July/august 2015

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Featured Affiliates Service Specialists Allied Games Inc. Mike Patch is the owner of Allied Games, an amusement machine operator based in Beloit with a branch in Loves Park, Ill. Patch says Allied Games was started by his father 35 years ago in 1980, and he now has a son in the business, making it a true thirdgeneration company. “That’s kind of common for amusement operators in the state of Wisconsin,” he notes.

With 15 employees, Patch describes his staff as “long-term, devoted employees” and says the business is also a proud member of the Wisconsin Amusement Music Operators Inc. (WAMO).

Patch says he doesn’t do much in the way of advertising because his business message is spread mostly by word of mouth, but he believes in the mission of the Tavern League of Wisconsin and WAMO very strongly. For this reason, Allied Games’ membership in both these organizations is a must, Patch says.

Allied Games’ primary products are juke box music, pool tables and dart machines, as well as a variety of game machines. “As with most WAMO members, we are a very dedicated operator for our local league players,” he says. “And league play is the backbone of the amusement industry.”

WAMO actually hosts one of the largest pool tournaments in the world, and the world’s largest dart tournament each year, Patch explains. The 2016 Wisconsin State Pool Tournament will be held in Wisconsin Dells next March, while the 2016 Wisconsin State Dart Tournament is heading to Green Bay two months later, in May. For its Wisconsin branch, Allied Games offers dart leagues in Beloit, Milton and Edgerton. Pool leagues can be found in the same areas, including Janesville and some county tavern leagues.

All information including league locations and rules can be found online on the company’s website.

When it comes to the TLW, he says his affiliation with the organization is driven by Allied Games’ local partnerships. Most of the company’s customers are Tavern League members, and tavern owners, he says.

“So our affiliation is a parallel to support their organization and to champion the causes that would be dear to both of us, because we’re dependent on the bar business for our own success as well,” Patch adds.

Service Specialists President Jeff Ollerman says his team brings its customers more than 300 years of experience in fields ranging from heating and ventilation to air conditioning and refrigeration to food service equipment and ice making. Founded in 1984, the company employs 20 service technicians, 12 equipment installers plus support staff.

The company focuses on heating, ventilation, air conditioning, restaurant refrigeration equipment, restaurant ice making equipment, restaurant walk-in coolers, walk-in freezers, refrigerated preparation tables, as well as any food preparation equipment such as microwaves, warmers, ovens, grills, flat tops, fryers, heat lamps, steamers, mixers, slicers: “anything it takes for our customers to be able to focus on what they need to focus on,” says Ollerman.

While Service Specialists does sell all makes and models of equipment, he says it’s primarily a service and maintenance company, providing 24-hour service to a 75-mile radius around Madison in southern Wisconsin.

Ollerman explains that as the economy improves, customers are thinking long-term, and doing a lot more replacing of equipment than repairing, a change from the trend a few years ago. “But it’s our job to make sure that equipment is up and running anytime they need it,” he says. “This is a 24-hour service, because as we’ve found, machines don’t know what time or day of the week it is.”

Whether a local corner bar or large restaurant chain, Ollerman says it’s his company’s job to keep them running. He says he believes his customers are also his friends, and after 31 years, they really have become that. “We also feel very strongly that we’re on the same team,” he adds.

When it comes to the TLW, he says being involved in the community is very important to him and the entire Service Specialists’ family. “We’re proud to be one of the organization’s 5,000 members,” Ollerman says.

“We’re also proud of what the Tavern League does. They are out there and they are visible. For us, that is absolutely huge.”

With nearly 15 years of membership in the TLW, he says he wants to continue to support the association’s statewide agenda which in turn supports Allied Games’ local partners.

He adds that giving back to his own community is a way to pay the efforts forward. On the company website, information can be found about the “Give Kids the World” charity which Service Specialists is very involved. In 10 years, the company has raised more than $100,000 to help families of terminally ill children. “It’s been a theme for our company since Day One, even when we didn’t have the money,” Ollerman says. “We still find a way to give some back.”

Allied Games Inc. James Patch 2951 Kennedy Dr., Beloit, WI 53511 • 608-365-1007 www.alliedgamesinc.com

Service Specialists Jeff Ollerman 645 S. Bird St., Sun Prairie, WI 53590 • 608-255-6667 www.service-specialists.com

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The Benefit Companies Inc. The Benefit Companies Inc., founded 41 years ago by Curt Otto was initially focused on health benefits and retirement planning.

Account Executive Jeff Batzler says now the variety of whollyowned subsidiary companies within their organization offer everything a business needs from retirement plan services and human resource consulting to payroll and IT services. When it comes to insurance, the Benefit Companies offer: general liability; property; business auto; workers’ compensation; umbrella; employee practices liability; employee benefits liability; and data breach/cyber liability; plus personal; health; home; and auto.

Batzler says the organization’s relationship with the TLW was formed a couple years ago when it began offering Society Insurance’s products, especially the package targeted toward Tavern League of Wisconsin members. June 1 marked the first year anniversary of their TLW membership.

He believes the two things that separate The Benefit Companies from other businesses are its Connect & Simplify and Red Flag Guardian Services. Connect & Simplify allows clients to customize their product and service choices from The Benefit Companies and provides increased flexibility for individual business needs. The Red Flag Guardian Service is a program that watches customers’ individual programs and alerts clients of liability, extra expenses and penalty issues before they became a reality.

He says policies especially popular with members lately include cyber liability, also called cyber risk or data breach insurance.

Today’s cyber insurance policies cover: data breach/privacy crisis management, multimedia/media, extortion and network security.

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Super Sports

SafeRide

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“We’re not ‘Write your policy, see you later’ kind of people,” says Batzler. “We touch base quarterly, and if you want, more often. I stop by most of my business accounts, especially bars and restaurants to have a bite to eat, talk and see how things are going.”

Batzler enjoys attending the local Tavern League conferences, and getting to know the members on a more personal level. He says the people are friendly, plus they’re open to listening to his message and asking a lot of questions. “Information is the key now, because the world has become such a fast-paced environment,” Batzler explains. “It’s impossible to keep up with everything, so you need someone professional. My motto is: My business is to keep you in business.”

The Benefit Companies Inc. Jeff Batzler 250 N. Patrick Blvd., Ste. 100 Brookfield, WI 53045 • 262-207-1999, ext. 152 jbatzler@benepac.com • www.thebenefitcompanies.com

www.tlw.org

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New Members TLW New Members April 12, 2015 to June 19, 2015 District 1 Kenosha City Ashling on the Lough Bradley Griesbach Kenosha Bourbon Legends Gordy Peterson Kenosha

Dodge County Columbus Country Club Timothy L. Hoffman Columbus

Grant/Iowa County Motor Boatn’ Bar & Grill Gerald Day Glen Haven

Prairie Tavern Timothy Mashock Juneau

Dickeyville/Kieler Lions Club Joe Hoppman Kieler

Ques Bar & River Deck Scott Herbeck Prairie du Sac

Cross Roads Tap Sue Brueggeman West Bend

District 4

District 5

Fond du Lac City/ County The Bullpen Roger Vistain Fond du Lac

Adams County Moonshiners Old Mill Andrea & Eric Feltes Arkdale

Mac’s Deli & Catering Kris Osborne Kenosha

Quitting Time Pub & Grill LLC Jeffrey & Sue Hinojosa Lomira

Mickey Angelo’s Mickey Gullo Kenosha

Mugshotz Sports Bar Tracy Smits Randolph

Snapfire Grill & Pub Jason R. Price Kenosha

Hauser’s Hideaway Paul R. Hauser, Jr. Rubicon

Kenosha County Pub N Grub Darcy A. Bush Genoa City

The Other Bar Steve Daute Waupun

Tina’s Somers Inn Mel Traughber Somers

Jefferson County The Bridge Colin Gorder Waterloo

La Crosse City/County Breakfast Club & Pub Mark Goede & Jackie Miller La Crosse

Dock Hoppers Brett Lebda Twin Lakes

RJ’s Treehouse Michael Buchert Watertown

Glory Days Sports Pub Mark J. Schneider La Crosse

Racine City Robyn’s Pub Rachel Rodriquez Racine

Madison/Dane County Laurel Tavern Inc. Diane Zilley Madison

Jimmy’s North Star Jimmy Powell &.

Pete Crogan La Crosse

Racine County Ollie’s Sports & Spirits Jeff & Karen Winkler Burlington

North Bristol Sportsman’s Club Kevin Quamme Sun Prairie

Roscoe’s Vogue Bar Ben Buchenhauer La Crosse

Sheboygan County Pourvino Winebar & Bistro Sally Maydak Plymouth

Everett’s Pub Melissa A. Marry Franksville

Mr Brews Taphouse Steve Day Waunakee

Sloopy’s Bar & Grill Daron Householder La Crosse

Rosie’s Valley Inn Rosalie May Plymouth

The Dirty Hoe Saloon Teena Flesch Kansasville

Waukesha County JR’s Tap House Paul Cotton Waukesha

Outskirts Gentlemen’s Club Brent Taylor Sparta

Blondie Bar & Grill Renee & Mike Kramer Sheboygan

Rock County Boundaries Bar & Grill Karri Vance Beloit Walworth County Al Smith’s Saloon Kitty Stichmann East Troy

District 2 Columbia County 3 Play LLC Richard Kawalec Portage

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District 3 Crawford County Jones’s Blackhawk LLC Steve Jones Prairie du Chien Dells/Delton Area Boomtown Saloon Hailey Borota Lake Delton

Lancaster Chamber of Commerce Amy Bell Kwallek Lancaster Platteville Country Club Steve A. Becker Platteville Platteville Regional Chamber Kathy Kopp Platteville

Monroe County Cran-Beary Pub/ Cranberry Country Lodge Stephenie Kuehl Tomah Sauk County The Farm Kitchen Shane Marden Baraboo R & J’s Saloon Ray Schlamp Mazomanie

July/August 2015

Manitowoc County Glenn’s Bar Glenn Helgerson Manitowoc M & B Happy Hour 2.0 Mike Johnson Manitowoc Ryan’s on York Ryan Morris Manitowoc Kings Korner Jane Kienbaum New Holstein Oshkosh City B & E Lounge James Nienhaus Oshkosh Ozaukee County Martini Pete’s Peter Olds Grafton

Green Lake Area Seasons & Celebrations Micki Koopmans Markesan Langlade County The Taphouse Jason McNabb Antigo Dawns Walleye Lodge Bar & Grill LLC Dawn Mineau Pearson Marathon County IDK Wings Bryan & Sarah Londerville Wausau Marquette County Foxy’s Bar LLC Trisha Evans Briggsville Portage County Fuel Stop Kathie Gans Almond Elizabeth Inn Kevin Fletcher Plover North Point Pub Debbie & Perry Wisinski Stevens Point

Harbor Lights David M. Nennig Sheboygan

Waupaca County Big Sal & Cheesy’s Andrew & Kayla Lorge Clintonville

Weimann’s Supper Club at Riverdale Darren Weimann Sheboygan

Gastraus Club 45 Michael Gastrau Clintonville

Washington County Tally Ho Chaz Hastings Hartford Nite Owls Mike W. Duchelle Slinger

The Iron Grille Steve Cieslewicz Iola Sociables Michael C. Fahser New London www.tlw.org

New Members Wally World Rick Stoflet Waupaca Wood County Jabberjawz Bar and Dining LLC Michelle Meister Nekoosa Four Stools Short Dewey Hill Wisconsin Rapids Marjorie’s Steakhouse Marjorie Tell Wisconsin Rapids

District 6 Door County The Log Den LLC Wayne & Diane Lautenbach Egg Harbor Sturgeon Bay Yacht Club Rachel Cromell Sturgeon Bay Forest County Jacki’s Windfall Inn LLC Jaculyn Sawlsville Wabeno Marinette County The Hawk Bar & Grill Tiffany Tanck Crivitz Bill & Kathy’s White House Bar Kathleen Sipple Goodman Diane’s Pop-A-Top Diane M. Blosser Pembine Oconto County Pines on Crooked Lake Paul DuBois Crivitz S & S Hometown Bar & Restaurant Maynard Steffens Oconto Falls Outagamie County Wisconsin Timber Rattlers Ryan Grossman Appleton

www.tlw.org

Eagle Links Golf Course Ken M. Walton Kaukauna The Locker Room Hot Brass LLC Menasha

District 7

Pierce County Big Dog Daddy’s Roadhouse John Grabrick Bay City Bendilly’s Lisa M. Plummer Ellsworth

Barron County Lakeside Pizzeria Kris Zappa Cumberland

DS Liquor Scott Gulbranson & Dan Hanson Ellsworth

Lynndale’s Golf Inc. Dale Struzan Rice Lake

Lazy River Bar & Grill LLC Pat Smith River Falls

Status Crow Sports Bar Larry Haugen Rice Lake Chippewa County Italiano’s Pizzeria & Bar Carmen Muenich Chippewa Falls The Village Tavern Todd Lindstrom Chippewa Falls Clark County Boozers Bar & Grill Pamela Geiger Dorchester The Mug & JZ’s Pizzeria Jim Zastrow Merrillan Lake Arbutus Sports Bar and Grill Michael & Michelle Hodgson Neillsville Dunn County Jamie’s Buck Shot Bar Jamie Tilleson Boyceville

Polk County 7 Brothers Bar & Grill LLC Pat Schradle Clayton The Sandbox Bar & Grill Mylon Magnuson Clear Lake St. Croix County Pheasant Hills Golf/ Kelm Golf LLC Jeffrey D. Kelm Hammond Trempealeau/Buffalo County River Ratz Saloon LLC Thom Pawlak Buffalo City Stockyards Bar & Grill LLC Melissa Pientok Dodge Shari’s Bar and Grill Shari Werlein Whitehall

District 8

Barrel Room Richard Bygd Menomonie

Burnett County Hap’s Landing Heidi & Kevin Radman Danbury

Pepin County The Rec Hall LLC Jennifer Peterson Arkansaw

West Point Lodge Casey McCann Spooner

Legend’s Pub N’ Eatery Dawn Breland Menomonie

Hunter’s Inn Carol Mulroy Webster

Whitetail Wilderness Mike & Jean Waltzing Webster

Ingman’s Parkway Pub Jennifer Ingman Tomahawk

Greater Northwoods Antler’s Inc. Donna M. Collins Mercer

Vilas County Eagle Lanes Michael Kocourek Eagle River

Gateway Lodge Wayne Riebe Mercer

Eagle River Inn Michael Kocourek Eagle River

Lakeland Area The Bar Bernard Williams Woodruff

Black Oak Inn Ruthie Natali Land O’Lakes

Oneida County CT’s Deli LLC Rhonda Jicinsky Rhinelander Lindy’s Hideaway Lindy Smith Three Lakes Price County Maple Grove Tavern Steven Esberner Butternut Raab’s Extra Innings Scott Raab Ogema Comfort Cove Resort LLC Roger Trierweiler Phillips Prentice Volunteer Fire Department Brad Swenson Prentice Sawyer County Reiske’s Island View Resort Suzanne Reiske Hayward Wayside Sports Bar & Grill Sandra Schorr Hayward Superior/Douglas County Pudge’s Sara Haugen Superior Tomahawk/Merrill Area Billy Bob’s Sports Bar & Grill Kevin & Kari Atchison Tomahawk

VFW Post No. 8400 Robert Wuytack Land O’Lakes Retreat Bar Beth Marohn Presque Isle Golden Pines Supper Club Sharron Piske St. Germain Kaig Stand Karen Ives-Gray St. Germain Marli’s Bar Lisa Busha Sayner

District 9 Milwaukee County Hospitality Orson’s Saloon Milo Basina Cudahy 13th Pour Shannon Piotrowski Milwaukee Brewtown Eatery Jill Gulczynski Milwaukee Lucky Joe’s Alchemy and Eatery Lee Guk Milwaukee Sarges Corner Rick Sargent Milwaukee Guzzler’s Sports Lounge Eric Millarz West Allis

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Affiliate Members TLW AFFILIATE MEMBERS as of June 19, 2015 Accord Business Services, Card Connect International Ackley Novelty Inc. Affiliated Investment Group Allied Games Inc. Allied Insurance Centers Inc. America’s Pub Quiz American Entertainment Services Inc.

County Wide Extinguisher Inc.

Holiday Wholesale Inc.

Patron Spirits Company

D & D Amusement Games LLC

Hot Dog Daddy

Pehler Distributing Inc.

Dean’s Satellite & Security

HSC Business Brokers

Pepsi Beverages Company

Delafield Brew Haus

Hyer Standards

Pigeon River Brewing Co.

DeVere Company Inc.

Ideal Ad & Sportswear

Plunkett’s Pest Control

Dierks Waukesha

Indianhead Foodservice Dist. Inc.

Portesi Italian Foods Inc.

Dining Publications LLC DISCUS

Johnson Brothers Beverage Johnson Dist. Inc.

POS Partners Precision Pours Inc.

American Income Life

Disher Insurance Services

American Welding & Gas

DJ D-Train

Amusement Devices Inc.

DUDSapparel

B & K Bar & Restaurant Supplies

Edge One Inc.

Kavanaughs Restaurant Supplies

El Cortez Hotel & Casino

Kessenich’s Ltd.

Red’s Novelty LTD.

B-M Music & Games

Elite Amusements

KevCorp International

Reinhart Food Service LLC

Badger Hood Fire & Summit

Emil’s Pizza Inc. Energy Distributing

KLB Insurance ServicesIllinois Casualty

Riverside Foods Inc.

Baraboo Sysco Food Services Batzner Pest Control

Kobussen Trailways

RocketDSD.com

Bay Towel/Linen Rental

Engels Commercial Appliance Inc.

Lamers Bus Lines

Engineered Security Solutions

S & S Distributing Inc.

Bayland Insurance

Lebby’s Frozen Pizza

F.T.S. & Co.

Sam’s Amusement Co.

Benedict Refrigeration Service Inc.

Lee Beverage of Wisconsin LLC

Fabiano Brothers

Sam’s Club

Benefit Companies Inc.

Legacy Advisor Network

Flanigan Distributing

Sanimax USA LLC

Best Bargains

Fleming’s Fire I

LJP Insurance Agency/ Rural Mutual

Saratoga Liquor Co. Inc.

Bevinco

Flipside Coin Machines Inc.

Bi-State Point Of Sale Solutions

Focus on Energy Small Business Program

M & R Amusements & Vending LLC

Service Specialists

Big Game Sports Cards/ Sterling Graphics

Food Concepts Inc.

Mass Appeal Specialties Inc.

Foremost Business Systems

Meyer Brothers LLC

Freistadt Alte Kameraden Band

Midstate Amusement Games

Bluegrass LED Lighting

Friebert Finerty & St. John, S.C.

Midwest Coin Concepts of Wisconsin

BMI (Broadcast Music Inc.)

Game Management Corp.

Midwest Hospitality Solutions

Think Ink & Design

Bob Schuchardt Insurance

Games Are Us Inc.

Milwaukee Brewers

Ticket King Inc.

Boelter Companies

General Beer-Northeast Inc.

Milwaukee Pedal Tavern LLC

Tim-Todd Services Inc.

Brat Stop Products LLC

General Beverage Sales Co.

Mitchell Novelty Co.

Tito’s Handmade Vodka

Bromak Sales Inc.

Glavinsured Agency Inc. Great Lakes Amusements

Modern Cash Register Systems

Tri-Mart Corporation

Capital Brewery CardConnect International

Great Lakes Beverage

Modern Specialty Company

Cash Depot

Great Lakes Distillery

Murphy Desmond S.C.

U.S. Bank Payment Solutions/Elavon

Central Ceiling Systems Inc.

Great Northern Amusements

National Chemicals Inc.

Vern’s Cheese Inc.

Chambers Travel

Guardian Pest Solutions Inc.

Nei-Turner Media Group Inc.

Vital Tokens

Coffee Express Inc.

Gunderson Linen

New Glarus Brewing Co.

Wausau Coin Machines Inc.

Complete Office of Wisconsin

Happy Tap

NHS Food Service

WI Hospitality Insured

Cornerstone Processing Solutions Inc.

Health Markets Insurance Agency

Northern Lakes Amusement

Wine Institute

Northwest Coin Machine Co.

Corporate Casuals & Promotional Products

Heartland Payment Systems

Paradise Printing Company

Wisconsin Environmental Services

Hiawatha Chef, Bar and Janitorial Supply

Park Ridge Distributing Inc.

Bill’s Distributing Ltd. Blondie Enterprises Blue Honey Bio-Fuels Inc.

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Just in Time Refrigeration LLC Karen’s Koasters LLC

Magnuson Industries Inc.

Midwest Amusements

QponDog On Mobile Advisors Racine Amusement Inc. Rally Bus Ransom’s Satellite & AV

Rock Cheese Company

Schmidt Novelty Special Olympics Wisconsin Inc. Stansfield Vending Inc. Star Connection/LodgeVision Stevens Point Brewery Superior Beverages LLC Superior Vending

Tricky Dick & Joyce Specialty

Wisconsin Souvenir Milkcaps

www.tlw.org

Ask the Bartender In this new column, we’ll be answering some of the most often asked questions by Tavern League members. Please feel free to submit your questions for consideration to Chris Marsicano, c.marsicano@yahoo.com.

Q: CAN I SERVE AN 18-, 19-, OR 20-YEAR-OLD IF THEY ARE WITH THEIR PARENT OR LEGAL GUARDIAN? An underage person may legally drink alcohol if accompanied by his or her parent, legal guardian or spouse of legal drinking age. However, you may establish your own policy of refusing service to any underage person whether accompanied or not.

Q: I GET CONFUSED WHETHER MY BUSINESS FALLS UNDER STATE OR FEDERAL LABOR LAWS REGARDING MY EMPLOYEES. Businesses must comply with Wisconsin state labor laws. Businesses meeting certain criteria are covered by the Federal Labor Standards Act (FLSA) and must obey federal laws in addition to state laws. If the two laws differ, you must follow the stricter of the two laws. (The law must be beneficial to the employee.)

A business must obey state and federal laws in the following instances: If your business has an annual gross revenue of $500,000 or more. Or, if you don’t meet the revenue criteria, but you have employees who are engaged in interstate commerce. Here’s an example: Servers who handle credit cards are engaged in interstate commerce

because credit card transactions cross state lines. In this case, you would apply federal and state laws to those employees.

If you don’t meet the above criteria, you only need to follow state law.

Q: I RECEIVE PHONE CALLS INDICATING I MUST DISPLAY LABOR POSTERS. THE CALLER SAYS IF I DON’T, I WILL BE FINED. IS THIS TRUE? DO I HAVE TO BUY THEM FROM THE COMPANY CONTACTING ME? Employers are required, by law, to display certain posters prominently. You can obtain those posters for free by visiting the “Members Only” section of the TLW website. Once there, navigate to TLW Forms & Signage on the left-hand side of the page and then click on Workplace Posters. This link will take you directly to the Department of Workforce Development site with links to each of the Wisconsin Workplace Posters. You can download all of them for free.

Some of the companies that are calling you, are using scare tactics to try to force you to buy their products. There is no need to pay for these posters when they are readily available through the TLW and the Wisconsin Department of Workforce Development websites. TLW

Local League updates Manitowoc County Tavern League In May, Manitowoc County Tavern League donated $500 to Bikers Against Child Abuse (BACA), an international organization with chapters in nearly all 50 states and a number of countries around the world. Currently, there are two chapters in Wisconsin with more to follow.

After a presentation by BACA to MCTL members at their monthly meeting, a motion was made to give $500 to the organization. In addition to the league donation, members passed a hat and collected another $461.

Pictured from left are William “Strings” Hilton, BACA member; Wayne Machut, MCTL treasurer and owner of Machut’s Supper Club, Two Rivers; and Steve “Schnidrr” Thuss, BACA member.

Want to See Your Local League Featured in On Premise?

Send your photos and a brief description to: Pete Madland, petem@tlw.org • Chris Marsicano, c.marsicano@yahoo.com • Barb Howell, bhowell@ntmediagroup.com www.tlw.org

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Advertiser Index B & K Bar Supplies www.bandkbarsupplies.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Disher Insurance Services www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Edge One www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Edina Realty www.edinarealty.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Engels Commercial Appliance www.englesinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Great Lakes Distillery www.greatlakesdistillery.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Harbortouch www.iharbortouch.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Magnuson Industries Inc. www.posi-pour.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 MillerCoors www.millercoors.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Philly’s Premium Beverages www.phillysbeverages.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Great Lakes Amusement Cherry Master - Video Poker Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet Affiliate tavern League member Green Bay, WI 877-354-7544 www.GlaStore.com

Wisconsin Souvenir Milkcap

Pulltab ProMotionS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 414-217-1731 wbohrer@wi.rr.com www.wimilkcaps.com

Advertise in

On Premise the official publication of the Tavern League of

Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Wisconsin

Smoke Check www.smokecheck.org. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Contact:

Society Insurance www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Louise Andraski, Account Executive

Sysco Foods www.sysco.com/baraboo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 WAMO www.wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Wisconsin Souvenir Milkcaps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33, 38 Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

louisea@merr.com Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP

Sign Up for The 17th Annual Tavern League of Wisconsin State Golf Outing Network with Your Peers, Enjoy a Day on the Links!

Monday, September 14, 2015

Fox Hills Golf Resort & Conference Center

Mishicot, WI

For complete details see www.tlw.org 38

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www.tlw.org

BORN IN THE ROCKIES

©2015 COORS BREWING COMPANY, GOLDEN, CO