On Premise July/August 2014

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

July/August 2014 tlw.org

A Salute to Supper Clubs

and the TLW Members Who Run Them!

Also in this issue: New Prohibition Movement Breaking the Momentum of Anti-alcohol Policies

Fall Convention Preview Save the Dates: October 20-23, 2014

The Latest ABL News from Washington

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The Official Publication of the Tavern League of Wisconsin July/August 2014 Volume 32, No. 4

FEATURES

WISCONSIN SUPPER CLUBS CONTINUE THEIR SUCCESS IN THE NORTHWOODS. . . . . . . . . . . . 12 The Badger State Tradition is Firmly Rooted with TLW Members

THE MOVEMENT THAT NEVER DIED. . . . . . . . . . . . . . . 18 The Rise of New Prohibition and What Members Can Do to Curb the Momentum

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TLW FALL CONVENTION PREVIEW. . . . . . . . . . . . . . . . . 22 Ride the Wave with the TLW

LEAGUE SPOTLIGHTS League Profile. . . . . . . . . . . . . . . . . 26 Trempealeau/Buffalo County

Business Spotlight. . . . . . . . . . . . 27 Lince’s Village Inn

Charity Spotlight. . . . . . . . . . . . . 28 Easter Seals Wisconsin

18 Departments President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Accounting Help. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Straight Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Socialize with us:

www.tlw.org

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President’s Perspective ATTRACTING CUSTOMERS IN THE SUMMER

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ver the past 25 years I have seen my business decline when the weather turns warm and sunny, yet I can’t blame it on everyone heading up north or going away for the weekend. Although this is the excuse many bar owners use for a downturn in business during the warmer months, I’ve discovered over the years that’s not the case. There are still plenty of people in town – I just needed to find a way to get them to my bar.

When it’s nice outside and you want to have a cocktail or cold beverage where do you go? Many of you sit in the backyard or go to homes of friends or neighbors, but there are several of you who go to an establishment with a comfortable outside space, where you can enjoy the weather along with that beverage. This could be a place with an outside deck to soak up the sun or enjoy the shade. You might even look for a place that has a waterfront deck or dock. Wherever that is, you’ll probably notice this is the place that attracts customers during the pleasant weather.

I know some of our members are still recovering from the smoking ban and business is tough, but making some affordable changes to your outdoor area could make all the difference. If you have the room to build an outdoor deck or even an area where you can add a table with an umbrella and chairs, this may help your bottom line.

Some of you can’t serve alcoholic beverages outside because of local ordinances.

Don’t give up, talk to your city, town or village and ask for a variance to expand your license to include your outdoor space for the warmer months.

In Appleton, for example, the license issued for this purpose states that only a Tanner’s Grill & Bar, Kimberly server can carry a beverage to the area that is designated for outdoor customer use, and the beverage must be consumed in that area only. In addition, a license may be granted for a certain period of time, such as 11 a.m. – 9 p.m.

If you don’t have outside space for a deck or eating area, bring the outdoors inside.

When it’s hot and humid, run the air conditioning and offer seasonal drinks like margaritas, summer hummers or something with lemonade. Another great way to enjoy the outside and get people to your bar is a bicycle ride. A few times a year we organize a “Fat Tire Bike Ride.” Five establishments along the pre-determined route donate $25 gift certificates, which are drawn by riders at each stop. This allows people to enjoy the nice weather, yet stop by your establishment.

Dr. Jekyll’s, Appleton

I have been to many places that aren’t on a river or don’t have lakefront property, but they’ve decided to bring the water to them. For example, Tanner’s Grill & Bar in Kimberly has an outdoor, in-ground pool that has it all. Other places have created water features big and small that will give the customer that waterfront feel.

Maybe you already have that waterfront or outside ambiance. Are you using it to its fullest potential? Are you content with the amount of business you’re receiving for this sought after feature? If not, re-evaluate this space and make a change. After our brutal winter, I think everyone’s ready for some sun!

Terry J. Harvath TLW President 4

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Corporate Sponsors SUPPORT THOSE WHO SUPPORT THOSE WHO

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Wisconsin Amusement & Make sure and thank these groups for their support, andWisconsin encourage others not on the&list to participate. Any business interested in joining should call Amusement Music Operators, Inc. the TLW office (608-270-8591) for our brochure that lists the benefits of thenot different Remember “Support who support us.”should call the Music Operators, Make sure to thank these groups for their support, and encourage others onInc. thecategories. list to participate.

Any businessthose interested in joining (608-270-8591) for our brochure that lists benefits ofothers the different Remember “Support those interested who support MakeTLW sureoffice and thank these groups for their support, andthe encourage not on categories. the list to participate.

Any business in us.” joining should call Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate.

Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org july/august 2014us.”On Premise 55 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support www.tlw.org 2012 January/February On Premise n

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Editor

Call or visit us at:

Pete Madland, Executive Director, Tavern League of Wisconsin

1600 S. Main St., Oshkosh, WI 54902

Barb Howell, Nei-Turner Media Group, Inc.

888-878-2615 x 2 www.Cornerstoneps.net Cornerstone Processing Solutions Inc. is a registered MSP/ISO of: Deutsche Bank AG, New York ©2014 All Rights Reserved

Associate editor Art Director Kayla Collins, Nei-Turner Media Group, Inc.

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Jerriann Mullen, Nei-Turner Media Group, Inc.

Advertising Sales Louise Andraski, Nei-Turner Media Group, Inc. louisea@merr.com

Advertising coordinator Julie Schiller, Nei-Turner Media Group, Inc. ads@ntmediagroup.com

Contributing Writers John Bodnovich, Jen Bradley, Michelle Eno, Terry Harvath, Barb Howell, Pete Madland, Scott Stenger, Amanda Wegner

Printed By RR Donnelley Long Prairie, Minnesota On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Williams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Choc ped olate chip c dough dip e i o k o in a light funnel cake bater!

Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, louisea@merr.com.

Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.

Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2014 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

2520 Wilson St., Two Rivers, WI 54241

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800-678-4511

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Partners in Progress Major suPPorter of state and LocaL tavern Leagues

Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit tiPac • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WiSCOnSin AMUSEMEnT & MUSiC OPERATORS PO Box 250, Poynette, Wi 53955 | T: 608.635.4316 | F: 608.635.4327 | E: wamomax@aol.com A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament

Front Rail LEADERSHIP BURNOUT

By Pete Madland, TLW Executive Director

Another solution is to elect a new person with new energy and new ideas to replace the ailing leader. Too often, unfortunately, this is not a viable option as there is a general lack of individuals who are willing to put themselves at risk by assuming a leadership role. hrough the years I have seen many league leaders come and go. I personally know the joys and frustrations that come with the job of being a league leader. Seeing so many of our leaders tired and frustrated prompted me to dig up an old article. I hope our members read it and, more importantly, react to it.

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Because these methods are seldom used to cure “Leadership Burnout,” the epidemic persists. But, there is one solution that is both simple and extremely effective. It is known to cure the patient in 98 percent of the cases. Anyone can administer the medication. It’s called “involvement.”

I am sorry to report a condition that is reaching epidemic proportions throughout the state of Wisconsin. It is a disease that is attacking the league leaders of the Tavern League of Wisconsin.

It is referred to as “Leadership Burnout.”

It starts by members attending meetings. This is a very simple act to show league leaders you care and appreciate the efforts being made to help your business and association. If a member is already attending meetings, he or she can help the patient by volunteering to be on a committee or ride along to a caucus or convention. This reinforces the leader’s belief that what he or she believes so strongly in, you believe in as well and are willing and able to help the cause.

The symptoms are many: fatigue, lack of ambition, loss of interest and a constant muttering of “Why do I do this?” It seems to focus on local leaders who have too many responsibilities and not enough people to share them with.

Responsibilities include planning and conducting meetings; planning and attending all banquets, golf outings and various fundraisers in their counties as well as neighboring counties; and writing local newsletters. Also included is going to district caucuses, state conventions and state legislative day.

They are, of course, expected to organize and run local SafeRide programs and address local issues as well as any industry related issues on behalf of their members. By the way, they do not get paid but are expected to take numerous hours from their business to serve the membership.

THE GOOD NEWS IS: THERE ARE CURES! The easiest cure, but the least used, is quitting. Those suffering from “Leadership Burnout” seldom consider this option. Experts say this is because these individuals suffer from too much loyalty to their members and to their association.

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Of course, a simple question such as “What can I do to help?” will result in immediate benefits for the ailing leader. This is a very simple approach to the problem, but a very effective one.

Just say Thanks If you are unable or unwilling to perform any or all of the above mentioned cures, there is one simple act that we can all do with a minimum of effort. Walk up to the patient, give him or her a firm handshake or pat on the back and utter the word “Thanks.” This is said to have a profound effect on all victims suffering from “Leadership Burnout.”

I wish to begin the recovery process by personally thanking all of our league leaders, whether or not you are suffering from the aforementioned disease. Your efforts are noticed and appreciated by many. For those of you suffering, we will work together, you, me and our members, to fight this dreaded disease and get you back on the road to recovery. TLW

www.tlw.org

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Local channels eligibility based on service address. Not all networks available in all markets. Credit card may be required (except in MA & PA). BUSINESS INFORMATION PROGRAMMING/BILL CREDIT OFFER: Purchase of 24 consecutive months of BUSINESS INFORMATION and Local Channels packages (if available in your market) required. Upon DIRECTV System activation, beginning in the second month, DIRECTV will begin to credit the new BUSINESS INFORMATION customer's account for 12 consecutive months in the amount of $6.00/mo. for the BUSINESS INFORMATION and Local Channels packages, plus an additional $10.00/mo. when customer activates and maintains the INFORMATION package or higher and enrolls in Auto Bill Pay for 12 months with credit card at the point of sale. Account must be in “good standing,” as determined by DIRECTV in its sole discretion, to remain eligible. COMMERCIAL ENTERTAINMENT PACK PROGRAMMING/BILL CREDIT OFFERS: COMMERCIAL ENTERTAINMENT Pack (regularly $84.99/mo.) includes local channels, COMMERCIAL ENTERTAINMENT ($54.99/mo.) and outlet fees for two receivers ($30/mo.). Additional outlet fees $15/mo. apply for the third and each additional receiver. Purchase of 24 consecutive months of COMMERCIAL ENTERTAINMENT Pack with local channels (if available in your market) required. Upon DIRECTV System activation and beginning in the second month, DIRECTV will begin to credit the new customer's account $15/mo. for twelve consecutive months and $10 for twelve months for Auto Bill Pay. Account must be in “good standing,” as determined by DIRECTV in its sole discretion, to remain eligible. In certain markets, programming/pricing may vary. COMMERCIAL XTRA PACK PROGRAMMING/BILL CREDIT OFFERS: COMMERCIAL XTRA pack (regularly $127.99/mo.) includes local channels, COMMERCIAL XTRA ($70.99/mo.), SPORTS PACK ($12.99/mo.) and outlet fees for two receivers ($44.01/mo.). Additional outlet fees $15.00/mo. apply for the third and each additional receiver. Purchase of 24 consecutive months of COMMERCIAL XTRA Pack with local channels (if available in your market) required. Upon DIRECTV System activation and beginning in the second month, DIRECTV will begin to credit the new customer's account $35.00/mo. for 12 consecutive months for the COMMERCIAL XTRA Pack with local channels packages, plus an additional $10.00/mo. when customer activates and maintains the BUSINESS INFORMATION package or higher and enrollment in Auto Bill Pay with credit card at the point of sale. Account must be in “good standing,” as determined by DIRECTV in its sole discretion, to remain eligible.

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DVR service ($10.00/mo.) activation required for DVR and HD DVR equipment. Offer available to new commercial customers in commercial structures no more than three stories high. No single-family residence allowed. Up to four free HD or SD receivers per commercial location. Make and model of system at DIRECTV's sole discretion. Offer void where prohibited or restricted. All DIRECTV Receivers must be continuously connected to the same land-based phone line. SONICTAP MUSIC CHANNELS OFFER: Upon DIRECTV System activation, DIRECTV will credit the new customer's account $34.99/mo. for three consecutive months for SonicTap Music Channels. In the fourth month, SonicTap Music Channels will automatically continue at the then-prevailing rate. INSTALLATION: Free professional standard installation. Complex/Custom installation extra. DIRECTV programming, pricing, terms and conditions subject to change at any time. Taxes not included. Receipt of DIRECTV programming subject to terms of DIRECTV Commercial Customer Viewing Agreement; copy provided with new customer information packet. ©2013 DIRECTV. DIRECTV, the DIRECTV for Business logo and COMMERCIAL XTRA are trademarks of DIRECTV, LLC. All other trademarks and service marks are the property of their respective owners.

ABL Dispatch – The Latest Industry News From Washington

By ABL Executive Director John Bodnovich HIGHWAY BILL INCHES ALONG; INCENTIVE GRANT debate CONTINUES

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ach year, pursuant to our bylaws, ABL leaders and general membership assemble for an annual meeting.

Since we have moved the event to Washington, D.C. in recent years, this also serves as the largest annual gathering of independent beverage licensees from across the country in our nation’s capital. This provides our members with the opportunity to meet with their elected officials in the halls of Congress, as well as their staff members who work day in and day out on the issues that affect tavern owners, from raising the minimum wage to drunk driving policy.

Always a strong presence at ABL events, this year’s conference was no exception, as the Tavern League of Wisconsin sent over 20 members to Washington. I am grateful to your fellow TLW members for taking time away from their businesses to join us. These members heard from industry leaders, experts on 0.05 percent BAC, opposing views on regulation, and celebrated at the Top Shelf Award Banquet. If you have not had the opportunity to participate, I highly recommend that you join us next year.

Thanks again to all TLW members for what you do for our great industry.

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Following the release of the Department of Transportation’s highway reauthorization proposal (four years/$302 billion) at the end of April, the Senate Environment and Public Works Committee released its own bill, the Map-21 Reauthorization Act, on May 12. The legislation would reauthorize surface transportation projects through fiscal year 2020 and is indexed for inflation. In that the bill would only reauthorize spending, it requires the Senate Finance Committee to identify funding – nearly $100 billion – for programs and projects in the bill. The Senate Commerce Committee has yet to release its portion of the bill, which is expected in coming weeks. A House bill from the Transportation & Infrastructure Committee is expected to be released this summer.

On the alcohol-related safety front, highway safety advocate groups continue to debate the merits of expanding the incentive grant criteria to make it easier for more states to qualify for federal funds under the impaired driving and repeat offender sections of current law.

Under the current reading of the laws by the National Highway Traffic Safety Administration (NHTSA), there is very little leeway for states whose laws do not explicitly meet federal grant criteria.

Mothers Against Drunk Driving (MADD) and the Governors Highway Safety Association (GHSA) weighed in recently on whether the DOT’s amendment to the current law that would allow states with 24/7 programs to qualify for funds, was a good idea. MADD opposes adding this option, while the GHSA demurred, suggesting that “the devil is in the details.”

Whether the Senate Commerce Committee or House Transportation & Infrastructure Committee address these issues in their bills is uncertain, but may be moot for the short-term as Senate Finance Committee and House Transportation Committee members have hinted that a temporary extension of current law may be necessary. This could push final negotiations past the midterm elections in November and into a lame duck session, which could prove unpredictable should control of the Senate change.

As part of its Capitol Hill Visit Day, ABL members met with their elected officials in Washington and asked them to support current law that has helped lower drunk driving fatalities by 52 percent since 1982. In addition, members asked officials to oppose unfunded federal mandates in surface transportation reauthorization legislation that would require states to adopt one-size-fits-all ignition interlock laws that unnecessarily force the realignment of already scarce enforcement and adjudication resources used to fight drunk driving.

HOUSE APROVES SPENDING BILL WITH MEDICAL MARIJUANA PROVISION Included in a Commerce-Justice-Science spending bill that passed the House on May 30 was an amendment intended to stop the federal government from interfering with states whose laws “authorize the use, distribution, possession, or cultivation of medical marijuana.”

House members voted in favor of the amendment, which was introduced by Rep. Dana Rohrabacher (R-CA). Organizations that support legalizing marijuana, be it for medical or recreational use, hailed the passage as a milestone for federal drug policy. TLW www.tlw.org

TLW Members Gather in Our Nation’s Capital for Annual ABL Conference

The largest annual gathering of independent beverage licensees from around the country gathered in Washington, D.C., June 8-10 for the American Beverage Licensees Conference. Over 20 members of the Tavern League of Wisconsin attended this year’s event.

TLW members meet with Congressman Paul Ryan. FRONT ROW: Teresa Revis, Anne Legath. BACK ROW: Doug Korth, Robert (Bubba) Sprenger, U.S. Rep. Paul Ryan (RWI), Pete Madland, Dan Taivalkoski, and Joey Legath.

Joey Legath, owner of Joey’s on Taylor in Racine accepts the Brown-Forman Retailer Of The Year Award from ABL President Harry Klock.

Sue Ebel, Greg Ebel, Terry Harvath, Pete Madland, and Dan Taivalkoski attend the ABL reception.

Scott Stenger, Dan (Hedly) Bowden, U.S. Rep. Mark Pocan (D-WI), Dan Timmerman, Terry Harvath, and Jerry Day meet in the U.S. Capitol.

ABL President Harry Klock presents Bill Samuels, Jr. of Maker’s Mark with the Top Shelf Award. www.tlw.org

TLW members made up an impressive delegation to the ABL conference in Washington, D.C. july/august 2014

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Photo Credit: TravelWisconsin.com Š Nick Collura Creative LLC/Nick Collura

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The summer travel season is in full swing and supper clubs in the northwoods are reaping the benefits. www.tlw.org

Wisconsin Supper Clubs Continue Their Success in the Northwoods The Badger State Tradition is Firmly Rooted with TLW Members

By Jennifer Bradley

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ost people from Wisconsin know the special nuances of a good supper club. If a relish tray appears at their table, a Friday fish fry is on the menu and the Old Fashioned is the drink of choice, there’s a pretty good chance you’ve found one of Wisconsin’s special dining establishments. Although they have a long history in Wisconsin, supper clubs in the state have declined in numbers, but they’re not extinct yet, especially in the northwoods. On Premise talked to a few supper club owners “up north,” who are also TLW members to see what keeps them going strong, and how supper clubs continue to be a community gathering spot. great employees and a lot of new friends,” she notes. “Our clientele ranges from two to 102 years old.”

Some are even celebrating their 50th wedding anniversaries at Bootleggers, the same place they had their wedding receptions five decades earlier. “If they come to Bootleggers, they always come back,” Kluka says. Although the summer is busy and winter slower, the locals keep the establishment going in the cold Wisconsin winters.

Bootleggers in Tomahawk has an interesting history and takes its name from Chicago gangster, Al Capone who led a Prohibition-era crime syndicate.

BOOTLEGGERS SUPPER CLUB, Tomahawk Bootleggers in Tomahawk was built in 1929, and legend has it that the original owner was given $1,000 from Al Capone to build a place for him to visit. It was called Phil’s Resort, in honor of the owner, and today it continues to be a favorite spot in the northwoods. “It has a lot of history, including original paintings,” says owner Bunny Kluka. The building is thought to be haunted, she adds.

Kluka and her husband bought the supper club in 2002 from her brother-in-law. Her husband passed away four years ago, and Kluka is keeping the traditions alive and well. The resort is currently for sale, as she has no children, and feels it’s time to turn over the reins to a new generation.

Kluka says that it’s without a doubt that the people she knows and meets are the best part of owning a supper club. “I have some www.tlw.org

A big draw in the food department Kluka says is the jumbo shrimp, served either broiled or fried. “People come from all over for that and are astounded at the size,” she says. “The homemade chicken cordon bleu is also a crowd pleaser on the menu.”

When discussing cocktails, the Old Fashioned is still king, but Kluka says the amount of wine she sells has increased in recent years.

Visitors also enjoy the specialty drinks offered on weekends.

Kluka says supper clubs have a special place in Wisconsin history, but also offer diners an atmosphere which is disappearing in other venues. “A lot of people tell me they like to come in, sit at the bar and have a drink then go to dinner,” she explains. “They don’t want to be rushed.”

She says the camaraderie which supper clubs foster is also a reason they remain popular in the state. On Friday nights the same crowd gathers at Bootleggers, friends meet up, discuss their week and feel at home, she says. july/august 2014

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THe MILL SUPPER CLUB, STURGEON BAY Shelly Petersilka and her husband Don Jr. are the third generation owners of the Mill Supper Club in Sturgeon Bay. It was originally opened in 1930, and bought by the Petersilka family in 1963.

Petersilka says fish boils from mid-June through October are much anticipated by their guests, as is the prime rib and family-style chicken dinner. “If we ever changed that, it would be bad,” she jokes. “Even the people that are gone for the winter can’t wait to come back for the chicken.”

She says the chicken is served family style, all-you-can-eat, with a big bowl of potatoes, along with the Mill’s famous coleslaw, a recipe she says has never been revealed. It’s this tradition that’s been most popular year after year, Petersilka explains. “It’s all put on the table and everyone eats as a family would in their own home.” She says it’s affordable, and just one example of how she and her husband try to keep prices low so families can dine together. “Money’s a little tight and it’s nice to get a nice meal for a reasonable price,” she says.

One of Wisconsin’s oldest supper clubs, Norwood Pines, is surrounded by stately red pines, and diners are treated to views of Patricia Lake.

NORWOOD PINES SUPPER CLUB, MINOCQUA John Teichmiller and his brother, Tom, bought Norwood Pines 19 years ago, in 1995. The restaurant was originally the main lodge of a full-service resort, which was built in 1937. In those days, breakfast, lunch and dinner were served to guests.

Teichmiller says the winter seasons are slower and dependent on the snowfall. Last year’s record snow and cold were really good for their business, and summers are always “crazy good” in Minocqua, he explains. “The chain restaurants are just not existent once you get north of Wausau.”

When discussing popular menu items, Teichmiller says the wild rice clam chowder is a fan favorite. (“You won’t find this in Boston,” he says.) Also popular are the corn fritters served with the Friday fish fry. For weekly specials, Norwood Pines is the place for walleye, cod and lake perch. “No matter if it’s a local tavern or supper club, the Friday fish fry has turned into a northwoods event,” he says. “If you don’t do it, you don’t have business that night.”

The mashed potatoes are homemade, as are the chicken dressings, still prepared by Petersilka’s 84-year-old mother-in-law. She makes the salad dressings, potato salads and desserts herself, while Don cuts the steaks by hand. In addition, all vegetables and herbs are grown by the family in their garden. A Friday fish fry is another popular choice for those who like to relax at the end of the week and not get dressed up for dinner. Serving everything from pastas to chicken and steaks to seafood is a lot of work, Petersilka says. “We do a lot of it ourselves, and it’s a daily thing whether we’re open or closed.”

The customer base is also seasonal at the Mill, busy during the summer through October each year and Petersilka says, “pretty quiet until maybe the holidays.”

The Mill boasts a friendly staff, good food that’s affordable and served in a casual atmosphere. She says the Petersilka family is well known and respected in the area by the multiple generations that

In addition to the Old Fashioned, which Teichmiller calls the “signature supper club drink,” he explains wines and micro-specialty beers are becoming more popular each year. “It has become extremely important to keep up with the different trends out there,” this veteran supper club owner says. He says unique wine selections held the hot seat for many years, but just this last summer, the specialty beer market is mixing things up.

Norwood Pines is uniquely positioned to accommodate large groups, such as family reunions or special events. Teichmiller says people are happy to find a good meal at a fair price, especially tourists who visit from the city and are used to the same dining options every day. “They come up by us and we have 10 or 15 different restaurants that aren’t duplicated anywhere in the world,” he says. “It’s just fun to come to a supper club.”

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A warm, knotty pine bar greets visitors to the Mill Supper Club near Sturgeon Bay. The Petersilka family has operated this family-friendly restaurant for 50 years. Photo © 2012 Ron Faiola. Photo from Faiola’s book, Wisconsin Supper Clubs - An Old Fashioned Experience www.tlw.org

come to the Mill year after year. “I love the people that come in,” Petersilka says. “They get to know my family and I get to know theirs. It is my greatest enjoyment of owning a supper club.”

of the kitchen into the dining room is like being at Cheers, the fictional Boston bar made famous in the popular TV show by the same name. “It’s just fun to see all the familiar faces, our friends,” she says. “It’s like we’re having a party every night.”

CHIPPEWA INN, HAYWARD The Chippewa Inn was a speakeasy back in the 1920s when it opened, says Debbie Landgraf, who owns the supper club with her husband, Tom. They bought the establishment in 1995 after relocating from Chicago to the northwoods. They visited the area twice yearly with friends and when their oldest son went to college, they decided to take a leap of faith.

The Inn’s previous owners emigrated from Germany, and to this day, the German food remain the most popular on the menu.

Landgraf says the wiener schnitzels are a crowd favorite, as is the

THE GUIDE’S INN - BOULDER JUNCTION Jimmy Dean Van Rossum celebrated 30 years of owning The Guide’s Inn in Boulder Junction in February. A professional chef, he bought the supper club from a friend back in 1984. Van Rossum says he was interviewing with the Culinary Institute of America in New York at the time, but decided he liked the Wisconsin northwoods better. “It just appealed to me,” he says.

The run-down restaurant needed some TLC, and that’s what Van Rossum gave it. Three decades later, his secret to success remains the same as the day New Orleans’ renowned chef Paul Prudhomme gave him this piece of advice: “Jimmy, no matter where you go, if you serve good food, they’ll seek you out.”

The Guide’s Inn is known for its preparation of walleye, and second, the many custom veal dishes on the menu. He just added a salmon wellington, sure to be a welcome addition to the beef, chicken and vegetarian ones available to guests Monday through Saturday evenings.

Visitors from around the globe continue to find themselves seated for a meal at The Guide’s Inn, says Van Rossum. Its name originates from the 150+ fishing guides who used to populate the area. One of the most famous was Porter Dean, the “barefoot” guide who led the likes of President Eisenhower and Elizabeth Taylor around the 195 freshwater lakes within 10 miles of Boulder Junction.

Hayward’s Chippewa Inn has a rich heritage. Past owners were of German descent and today’s menu still includes a customer favorite - wiener schnitzel.

relish tray. “While it’s smaller than the original Lazy Susan’s with glass trays, it’s still a treat people enjoy,” she says.

In agreement with her fellow supper club owners and TLW members, Landgraf says the Old Fashioned is the most popular by far and Tom’s specialty drink. He is the resident bartender at the Chippewa Inn, welcoming all visitors, from summer tourists to local regulars, and many generations of families. “We see a lot of generations,” Landgraf adds. “One man is in his 50s and has been coming here since he was three years old.”

In the winter, it’s just the local people that remain, and they’ve started a tradition of their own, says Landgraf. “The last couple of years a group of friends dine at the Chippewa every Friday night and Monday night, even in snowstorms and when it’s below zero,” she says. “It’s a wonderful thing. Our locals keep us going over the winter.”

The Landgraf’s son, Eric, is the chef and Debbie says walking out www.tlw.org

Chef Jimmy Dean Van Rossum is celebrating 30 years as the owner of The Guide’s Inn. The Boulder Junction restaurant has been host to visitors from around the globe. july/august 2014

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Van Rossum agrees with other supper club owners that the wine list has grown and sales of hard alcohol declined with stricter laws. While he still sells his fair share of the classic Manhattan or Old Fashioned, he says in the heyday a third of the sales went to the bar, where today it’s averaging around 25 percent.

“People automatically knew they would wait an hour and a half to get to the dining room and they didn’t mind it,” Van Rossum says.

“Today, they don’t want to wait and some will order drinks, but it’s mostly wine. Things have changed tremendously on that front.”

Because he’s still a little old-fashioned, Van Rossum says he serves in courses and starts his guests with an appetizer tray. It has two cheeses, a liver pâté (which Wisconsin is famous for) and another cream cheese/garlic spread for crackers. Then the soup and salad arrive. “I do both because some of my entrées take longer to prepare,” he says. “We allow two hours at the table. We don’t rush people.”

This, he says, is a signature of supper clubs. While times and the economy have changed, and the supper club industry has along with it, Van Rossum says people still come from all over and marvel at the supper clubs in the northwoods of Wisconsin, as well as the value they offer to multiple generations which return year after year.

“They come up by us and we have 10 or 15 different restaurants that aren’t duplicated anywhere in the world. It’s just fun to come to a supper club.”

John Teichmiller, Norwood Pines Supper Club owner THE 5 O’CLOCK CLUB - CUMBERLAND Kari Nesseth-Klein says she enjoys running a supper club in northern Wisconsin. “There are not very many left, and I feel my customers truly enjoy the experience,” she explains. “We try to make them feel at home, remember their favorite drinks and food and get to know their families.”

Nesseth-Klein has owned The 5 O’Clock Club in Cumberland for 11 years. It was established in 1956 and Nesseth-Klein began her career there as a bartender. Her friends’ parents owned the restaurant and were looking to retire, so she purchased the parents’ share and they became business partners for five years, before Nesseth-Klein took over completely.

A deck addition to The 5 O’Clock Club overlooks Granite Lake and provides outdoor dining as well as a place for live acoustic music on Thursday and Sunday nights during the summer.

O’Clock Club since there were children, with their parents and grandparents,” Nesseth-Klein says. “It’s always fun to hear about their first experience.”

The supper club overlooks Granite Lake and a deck added nine years ago has been exciting, she says. “It is wonderful to be able to offer the experience of dining outside,” Nesseth-Klein adds. “It is so peaceful.” Live acoustic music is offered on Thursday and Sunday evenings during the summer months.

She says fresh fish, hand-cut steaks and a from-scratch kitchen are what keep people coming back. The bacon-wrapped scallops and walleye are popular because they are only served when available fresh. “All sauces, dressings, desserts are made from scratch, which is a lot of fun plus they give everything a unique flavor,” she adds. “The only thing we buy is ketchup.”

Nesseth-Klein admits a supper club is a very hard business to run, but the payoff, her customers, make it worth it. “Our goal is quality food with quality service,” she says.

THE tradition lives on Like so many Wisconsin traditions, the supper club is revered by tourists and locals alike. The familiarity of the surroundings and the camaraderie they offer are so entrenched in our culture they can’t be replicated anywhere else. Much of this has to do with their proprietors, the Tavern League of Wisconsin members who painstakingly work to ensure the supper club experience lives on.

Their establishments provide a refuge from the fast-paced, always-connected world in which we live. It’s almost a comfort to know there’s a supper club not too far away with a friendly TLW member behind the bar waiting to serve us that first Old Fashioned and our favorite Friday fish fry. TLW

She and her husband were regulars too, eating at the 5 O’Clock Club once a month for date night, a familiar tale of many supper club diners. “Many customers have been coming to The 5

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Corporate Spotlight Society insurance we do and over the past 25 years, we’ve insured thousands of Tavern League of Wisconsin (TLW) members and managed claims on their behalf,” she says.

“We’ve also learned a lot about what it takes to operate a bar.”

S

ociety Insurance got its start in 1915 when a group of hardworking farm hands, who made their living threshing grain, founded an insurance company to provide worker’s compensation to threshing crews throughout Wisconsin.

It became one of the first companies in the United States to offer this type of insurance, and they opened an office in a Fond du Lac pool hall in 1918.

In 2015, the company turns 100 years old, with its roots still firmly planted in Fond du Lac, and its focus set on providing quality policies and services to the commercial business sector.

Dina Schultz, vice president of sales and marketing at Society Insurance says the company employs more than 250 people and is owned by its 38,000 policyholders. “We want to make sure we make a difference for them,” she explains. “Our goal is to protect their dreams, passions and livelihoods with tailored insurance solutions.”

Society Insurance boasts 2,700 agents at 500 locations in four states. Schultz says the company received an A.M. Best’s rating of A-, Excellent showing its financial strength. The company is the leading underwriter of restaurant and bar insurance policies in the Upper Midwest, with 50 percent of its business originating in that industry.

As a corporate sponsor of the TLW, Schultz says involvement in the organization is a given. “It’s at the core of what

www.tlw.org

This knowledge has only helped Society Insurance grow its expertise and support for league members. The company participates in the league’s annual conventions and trade shows and sponsors various events throughout the year.

In addition to supporting the TLW, Society Insurance is very involved in local communities and since 2007 has raised $675,000 in grants for the company’s charitable fund. Employees serve on a variety of local boards and volunteer for many civic-minded organizations.

Schultz says Mike Disher, an independent agent from Stevens Point who owns Disher Insurance Services represents the TLW within Society Insurance. Disher is the company’s top agent and has become well trusted within the league and industry. “We value the relationship with Mike and the Tavern League, and we’re very proud we can serve up some of the broadest property and casualty coverage in the marketplace,” she adds.

The TRIM® program is specifically designed for bars and restaurants in the Tavern League and offers a comprehensive package of a combination of property and casualty coverages. Expanded coverages such as spoilage, outdoor property, crime, etc., are available at no charge to those enrolled in the TRIM program.

Eligible TLW members also receive a worker’s compensation insurance premium discount when they work with Society Insurance. Schultz says the premium

discount can range from 5 to 10 percent, based on written premium volume. She explains that Society Insurance believes the small details make a big difference, so its focus is on unique coverages and expertise in services which may not exist with other carriers. “That’s really how we’ve branded the company in the marketplace,” she says.

In fact, she says a re-branding effort began last year and continues today. It was in the late 1970s when the company staked its niche in the restaurant, bar and grocery industries, and in the 1990s changed its name from “Threshermen’s Mutual” to Society Insurance.

Schultz explains it also insures a variety of convenience stores, hotels and motels, medical clinics and smaller contractors.

From property, auto and liability and workers compensation, Society Insurance works with each client to ensure the best policies are put in place for them. “We want to be the preferred choice for our policyholders, but our agents as well,” she says.

Schultz says the TLW is a large part of that mission and a relationship Society Insurance plans to continue for a long time to come. “We’re really a huge advocate of the Tavern League; 50 percent of our business is with restaurants and bars, so it’s not a sideline for our company,” she says. “We want to continue to be visible because its members become our policyholders and we exist for the benefit of our policyholders.” TLW Society Insurance 150 Camelot Dr. Fond du Lac, WI 54936 920-922-1220

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By Amanda Wegner

E

ven though Prohibition was repealed more than 80 years ago, the anti-alcohol movement never died. “When repeal occurred, that simply ended Prohibition — it didn’t end anti-alcohol sentiment,” says Dr. David Hanson, professor emeritus of sociology of the State University of New York at Potsdam and keynote speaker at Tavern League’s spring convention. “That anti-alcohol impetus has been around a long time, and it will continue to be,” in the form of what is called the Neo-Prohibition or New Prohibition movement.

Today, there are numerous efforts to diminish responsible adult access to alcohol, says Sarah Longwell, president of the American Beverage Institute. That includes restrictions on alcohol advertising, increasing alcohol taxes, sobriety checkpoints, lowering the blood alcohol content (BAC) level to .05, and the push to get alcohol-sensing equipment as standard, original equipment in new cars.

“There are people who wake up every day with the goal of decreasing alcohol consumption and alcohol sales,” says Longwell. “You wake up every day just trying to run a tavern. Even if you’re not thinking about them, they are thinking about you and how to diminish your business. If you sell alcohol in this country, you need to be aware of these efforts and that they’re intensifying.”

So what’s a tavern owner and responsible adult drinkers to do?

THE NEW MOVEMENT

“There are people who wake up every day with the goal of decreasing alcohol consumption and alcohol sales ... If you sell alcohol in this country, you need to be aware of these efforts and that they’re intensifying.”

Sarah Longwell, President of the American Beverage Institute

While about 39 percent of Americans have lived in dry and alcowww.tlw.org

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hol-restricted areas since 1933, the New Prohibition movement, says Hanson, began reasserting itself around 1980 with the founding of MADD, Mothers Against Drunk Driving. While its name indicates the group purpose is to fight “drunk driving,” it has expanded to broad anti-alcohol policies. And so much so that founder Candy Lightner left the organization and publicly said MADD had become “more Neo-Prohibitionist than” she “ever wanted or envisioned.”

In addition to national groups pushing anti-alcohol policies and rhetoric, the federal government has had a hand in building the New Prohibition movement as well. “There’s a long tradition of federal agencies being somewhat anti-alcohol and working in concert to lower consumption,” says Hanson. “That’s a pretty big thing.” Especially since government also has a history of putting forth bad evidence and suppressing pro-alcohol research.

Subsequently, due to Congressional pressure, a small amount of funding was allocated to the health benefits of modern alcohol. “With the people in power, anti-alcohol sentiment gets expressed by permission and omission,” says Hanson.

“That can be a hard thing to counter.”

FROM THE TOP DOWN While states have a hand in crafting their own anti-alcohol policies and legislation, there is movement on two New Prohibition issues at the national level that would greatly affect the industry and public if enacted: alcohol-sensing technology as standard equipment in new cars and lowering the BAC to .05.

With alcohol-sensing equipment, says Longwell, “They are pretty far along.”

For nearly a decade, groups like MADD and AAA, along with the National Highway Transportation and Safety Administration, insurance companies and car manufacturers, have invested millions in

“Some years ago, researchers [at the National Institute of Alcohol Abuse and Alcoholism] stumbled upon the fact that alcohol consumption was associated with better health and longevity. Those employees were told not to release information because it was not in the public interest.”

Dr. David Hanson, professor emeritus of sociology of the State University of New York at Postsdam “Some years ago, researchers [at the National Institute of Alcohol Abuse and Alcoholism] stumbled upon the fact that alcohol consumption was associated with better health and longevity,” says Hanson. “Those employees were told not to release information because it was not in the public interest.”

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federal funds to develop DADSS, or Driver Alcohol Detection Safety System. This system is being designed to read a driver’s BAC through their fingers on the steering wheel or by detecting the air in the car’s cabin. “Alcohol-sensing technology is pretty mainstream in terms of who is supporting it,” says Longwell, “but peo-

ple should absolutely be alarmed. The efforts to develop and perfect this system are ongoing and serious.”

While it seems more fringe and far off, the .05 BAC effort is equally as ongoing and serious, but also one where citizens and groups like the TLW can have a difference. But it requires early effort, education and vigilance — much of which did not happen in the push to .08 until it was too late. “When [.08] first came up in conversations, it looked like it would never happen,” says Longwell. “It seemed farfetched at first, that it would never happen, but over time, advocates were able to push and normalize the idea and build enough momentum that it was signed into federal law and has been the law of the land for 10 years.”

With a .05 limit, a 120-pound woman could have one glass of wine and be over the legal limit. Now that the World Health Organization, Centers for Disease Control and Prevention and the National Transportation Safety Board have all come out for .05, pro-alcohol advocates predict this debate will take a similar course as the .08 effort. In addition five states introduced .05 legislation in the last year, though none of them went anywhere.

“The same thing happened last time, and we’re starting to see that momentum,” says Longwell. “We need to be mindful, that it might not look like a real threat, it’ll start out small. We need to fight the battle now and have a better chance of winning later.” She adds: “If both or either of these efforts goes through, it would radically change how we socialize in this country. People would not be able to go to a tavern and drink.”

BREAKING THE MOMENTUM Education, say Hanson and Longwell, is critical to breaking the momentum of anti-alcohol policies.

“We need to talk to friends and customers about these threats to consumer freedoms. This plays an important role in these things,” says Hanson.

“The main thing with all of these is education,” adds Longwell. “Tavern League members need to educate themselves and their customers about anti-alcohol www.tlw.org

“Neo-Prohibition is seeping into daily language. For example, ‘Don’t drive drunk’ has evolved into ‘Don’t drink and drive.’ We all know there’s a huge difference. Yet, because of [Neo-Prohibition] efforts, it’s become part of our everyday language.”

measures. People don’t know what they don’t know, but they tend to be outraged when they do know. The time to fight isn’t when it develops critical mass … it’s now. We need to stomp on these issues before they get momentum.”

Education includes, says Tavern League of Wisconsin Executive Director Pete Madland, changing the anti-alcohol language and sentiment that has become mainstream. “Neo-Prohibition is seeping into daily language,” says Madland. “For example, ‘Don’t drive drunk’ has evolved into ‘Don’t drink and drive.’ We all know there’s a huge difference. Yet, because of [Neo-Prohibition] efforts, it’s become part of our everyday language.”

As an industry, Madland would also like to see more “normalization” of the product. For instance, people have become afraid to go out at lunchtime and have a glass of wine or a beer with lunch, but 20 years ago, that wasn’t frowned upon.

But today, people seem to think having a drink at lunch is associated with a drinking problem. “People can’t separate hav-

Pete Madland, Tavern League of Wisconsin Executive Director ing a drink with getting intoxicated. As an industry, we need to work on the normalization of the product.”

says Madland. “We also need to do our part to once again make drinking alcohol something people can enjoy without feeling guilty.” TLW

Madland encourages members to talk with customers to enlighten them about the efforts of the neo-prohibition movement. “We need to make customers aware of these efforts and talk about issues out there that can affect them,”

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2014 Fall Convention Preview

Ride the Wave with the TLW

“Ride the Wave with the TLW” TLW 79th fall Convention and Trade Show

October 20 - 23, 2014

Kalahari Resort 1305 Kalahari Dr. • Wisconsin Dells 877-253-5466 Hotel

RateS

Kalahari Resort

Desert $114

1305 Kalahari Dr.

Nomad $114

Wisconsin Dells

Birds Eye Suite $114

(877) 253-5466

Jacuzzi Suite $114

Ask for the TLW 2014 Room Block

Horizon Suite $114

No. of rooms in Block

Distance Host Hotel

400+

Two-Room Family Suite $121 African Queen Suite $121 Royal African Queen $139 Royal Hospitality Suite $149 Royal Presidential Suite $179 Hut $114

Cut-Off Date September 9, 2014 Rates per night for 1-4 people, all rates are subject to tax Reservation fee of one night stay plus tax has been waived. Cancellation policy without penalty: Cancel within 72 hours or more of stay to receive full refund, less $25 processing fee. A cancellation with less than 72 hours prior to stay forfeits entire deposit.

2014 Fall Convention Registration Form Name

Spouse/Guest Name

Signature(s)

/

Business Name Mailing Address City/State/Zip Business Phone

Home Phone

Local League This is my first convention

I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Total amount Due $

Tavern Industry Political Action Committee

Check #

Wisconsin Tavern League Foundation

Mastercard

CORE (Children of Restaurant Employees) REGISTRATION FEE PER PERSON Full Registration……………………………

Member $50

METHOD OF PAYMENT

Visa

American Express

Card # Non-Member

Expiration Date

$70

Signature

Postmarked after October 3, 2014

$60

$80

Cardholder Address

One Day Only………………………………

(Circle one Tuesday/Wednesday)

$30

$35

City/State/Zip

Cardholder Name

Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 22

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2014 Fall Convention Preview Schedule of Events MONDAY, OCTOBER 20, 2014 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting – Mangrove Room 9:00 A.M. to 4:00 P.M. Food Service Sanitation Course & Exam – Marula (Class Registration open to members and non-members.)

12:00 P.M. to 1:00 P.M. Board Lunch – Aralia 3:00 P.M. to 6:00 P.M. Registration & $2 Bill Exchange – North Atrium, Reg. Booth 1 8:00 PM to Midnight Sauk County Tavern League Welcome Party Location: Clarion Hotel, Baraboo Band: TBD

TUESDAY, OCTOBER 21, 2014 8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – North Atrium, Reg. Booth 1 8:45 A.M. to 9:15 A.M. Audit Committee – Ebony Room 8:45 A.M. to 9:15 A.M. Nominating Committee – Guava Room 9:15 A.M. to 12:00 P.M. General Business Meeting – A, B, G, H Convention Center Attendance Drawing Host League Intro- Jim Pickett, Southern Zone VP Opening Ceremony-Keith Koehler and Neil Caflisch Color Guard Present Colors Executive Director - Pete Madland Vice President’s Report – Chris Marsicano President’s Report – Terry Harvath Secretary’s Report– Sue Bonte Lee Treasurer’s Report – Tom Dahlen Keynote Speaker – Rick Berman Member of the Year Attendance Drawing First Timers Orientation 12:00 P.M. to 5:00 P.M. Trade Show – Convention Center, 1-8 Tournament for TIPAC – Bean Bag Toss

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12:00 P.M. to 4:00 P.M. Silent Auction for TIPAC – Tamboti Room 1:00 P.M. to 2:00 P.M. Seminar –Great Customer Service General Session Room 3:00 P.M. to 4:00 P.M. Seminar - Conceal & Carry General Session Room 8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest – Convention Center - C, D, E, F Theme: Ride the Wave with the TLW Costume: Your Best Beachwear Band: Retro Specz Sponsored by: TBD 9:00 P.M. to 10:00 P.M. Live Auction Proceeds to Direct Givers Fund – Convention Center, C, D, E, F

WEDNESDAY, OCTOBER 22, 2014 9:00 A.M. to 4:00 P.M. Registration & $2 Bill Exchange – North Atrium, Reg. Booth 1 9:00 AM to 2:15 PM Silent Auction – Tamboti Room 9:30 A.M. to 11:00 A.M. General Business Meeting – Convention Center, A, B, G, H Attendance Drawing ABL Report – Bob Sprenger Legislative Report – Scott Stenger Member of the Year Award Good and Welfare Attendance Drawing 11:00 A.M. to 3:00 P.M. Trade Show – Convention Center, 1- 8 11:45 A.M. to 12:15 P.M. SafeRide Meeting – General Session Room 2:00 P.M. to 2:45 P.M. Vendors’ Drawings – Trade Show Area (Attendees must be present to win) 2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing – Trade Show Area (Exhibitor must be present to win)

3:15 PM to 4:00 PM District Caucuses: 1st & 9th District – Aloeswood 6th District – Mangrove 2nd District – Marula 8th District – Aralia 3:15 P.M. to 3:45 P.M. TLW Winter Get-Away Presentation – General Session Room Free Cruise give-away – Presented by Chambers Travel 4:00 P.M. to 4:45 P.M. District Caucuses: 3rd District – Aloeswood 4th District – Mangrove 5th District – Marula 7th District – Aralia 4:15 P.M. to 4:45 PM TLW Winter Get-Away Presentation – General Session Room Free Cruise give-away - Presented by Chambers Travel 5:00 P.M. to 6:00 P.M. Cocktails with the President – $25 Donation to TIPAC Location: Convention Center, D & E Sponsored by Precision Pours

THURSDAY, OCTOBER 23, 2014 ****NO VOTING – NO DELEGATES**** 10:00 A.M. to 12:00 P.M. General Business Session – Convention Center, A, B, G, H Attendance Drawing CORE Report – Brad Schinke Audit Committee Report Nominating Committee Report Parade of Candidates Host League Drawing Recruiting Raffle Trade Show Buyers Raffle Good & Welfare DVD Presentation Attendance Drawing 12:00 P.M. Sauk County Reception Square Tavern Neil Caflisch 124 Fourth Ave. Baraboo, WI 53913 Note: Times and events are subject to change without notice.

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2014 Fall Convention Preview Auction

Each year at the Fall Convention, members gather Tuesday evening for the TLW Live Auction.

The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 2:15 p.m.

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Judy Vandenhouten helps coordinate the auctions that benefit the Direct Givers Fund and TIPAC. Donating an item is simple.

1. P lease fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houtrvle@gmail.com Cell: 920-493-4329 2. B ring your item to the registration booth upon arrival to the fall convention. •The auction committee decides if the item will go into the live or silent auction. •All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

Auction Item Form TLW 2014 Fall Convention

If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten.

Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions.

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation!

Return this form by October 6, 2014 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee, WI 54216 24

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www.tlw.org

2014 Fall Convention Preview Member of the Year

The Tavern League of Wisconsin Member of the Year Award The award is presented annually to a deserving TLW member at the fall convention. Please take a moment to nominate a member who you feel is deserving of this award. The recipient is chosen based on service to the Tavern League of Wisconsin as well as service to community and family.

Many members are qualified to receive this award.

Complete the form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations to the TLW office by October 6, 2014.

Last year’s member of the year was Joey Legath from Joey’s on Taylor in Racine.

Nomination Form TLW 2014 Fall Convention

Name Business City, State, Zip Local League Please state why you feel this person should receive the TLW Member of the Year Award.

(Attach additional information and supporting documentation if necessary.)

Your information: Name Local League Phone Number Date

Thank you for submitting this entry. Please return to the TLW Office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713. Deadline is October 6, 2014. www.tlw.org

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LEAGUE PROFILE Trempealeau/buffalo county tavern league Trempealeau/ Buffalo COUNTY TAVERN LEAGUE

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espite covering two rural counties in western Wisconsin with lots of little towns, the Trempealeau/Buffalo County Tavern League is going strong. “We have a lot of rural taverns in our league,” says Diane Schwartz, league president and owner of Trempealeau’s The Jailhouse Saloon. “We’re such a large league geographically, covering two counties.”

The Trempealeau/Buffalo County Tavern League is really a new iteration of a previous league. Trempealeau County had its own league back in the 1970s and early 1980s, but that slowly died out until 1994, when the late Gerald “Red” Gadzinski, owner of Arcadia’s Red Peanut Bar, rekindled the league. “Red got back on board with the Tavern League in 1994, and it ended up being Trempealeau and Buffalo counties together,” says Schwartz.

Today the league is 86 members strong, with about “24 that we should be pursuing right now,” says Schwartz. Currently, the league doesn’t have a regularly scheduled membership committee that goes out to promote the league, but that is something that’s likely to change soon.

Of the league’s membership base, about 20 to 25 members attend monthly meetings, which are held the first Tuesday of each month. One way the league drives attendance and gives back to members is by hosting the meeting at a new member’s establishment after they have attended their first meeting. The league also pays for members to go to other Tavern League events if they attend meetings. “Whether at the state level or in other counties, we pay for our members to attend events, such as golf outings, so they can represent our county,” says Schwartz.

The Trempealeau/Buffalo County Tavern League also holds two functions of its own each year — a summer golf outing and a holiday party — to raise funds for charitable giving.

This year’s golf outing will be held Monday, July 21 at White-

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hall Golf Course. Always a popular event, about 200 people attend, filling up tee times from 9 a.m. to 5 p.m.

In total, the Trempealeau/Buffalo County Tavern League donated about $4,000 to charitable causes last year. In addition to annually sponsoring one child from Trempealeau County and one from Buffalo County to attend Easter Seals Camp Wawbeek, the league fills many donation requests from local organizations, such as volunteer fire departments, K-9 units, emergency responders, the humane society and the local Alliance of Bikers Aimed Toward Education chapters (ABATE) “Both our counties are active in the ABATE, as this part of the state is known for its scenic drives for motorcyclists and car enthusiasts alike,” Schwartz explains.

“Also, if we have customers or family or friends that are having a benefit or need financial help, we will bring that to the meeting and discuss what we want to donate to those as well,” says Schwartz.

The league also has a well-respected, all-volunteer SafeRide program that stands as an example for other rural leagues. It was started by Red Gadzinski in 2004. “Pete [Madland] refers a lot of rural counties to us to follow how Red organized our SafeRide Program,” says Schwartz. “We depend on volunteer drivers for our program to work. We recruit volunteers who are willing to be on call, get up and go get someone whenever we have someone that needs a ride.”

According to Schwartz, there are about 200 volunteer drivers.

Tavern owners buy ride vouchers to help support the program.

Customers who drive themselves and need a safe ride home will get the ride for free; others can buy a voucher for $5. “We don’t use it as a taxi or shuttle service,” says Schwartz. “We have certain rules, and combined with the volunteer power, that makes it a great program.”TLW www.tlw.org

Business Spotlight Lince’s Village inn

Lince’s Village Inn has been a mainstay in the village of Dodge for five generations. Shown at left is the bar as it looked in the mid-1950s. On the right is the 13-stool bar as it appears today.

M

argaret Lince has been in the same place — and the same business — for more than 60 years. “I was married in 1951 and have been here ever since,” says Lince, owner of Lince’s Village Inn in the village of Dodge in Trempealeau County.

Now a fifth-generation business, Lince’s Village Inn was started by the great-grandfather of Lince’s late husband, Richard. The couple moved in with her mother-in-law after getting married and both worked in the business, which is attached to the house. They took over the bar in 1965, and in 1991, a few years after Richard passed away, Lince passed the business to her four children, Lynn Servais, Robert Lince, Patricia Glodowski and Nancy Eichman.

While her children take care of the maintenance, bookkeeping and work occasional shifts behind the bar, Lince is still an active fixture at the establishment … and so much so that it’s affectionately known as “Margaret’s.” “I am still working here,” she says. “I start at about 8:30, opening up for anyone who wants pop or cigarettes. Then the bartender relieves me at 10 or noon, and then the kids take over.”

Lince has one full-time bartender and a handful of part-timers.

During the week, especially if Lince is working late behind the bar, they’ll close the place before bar time. “It’s quiet here,” says daughter Lynn Servais. “I’d consider it quaint and small.”

Lince’s has 13 stools at the bar, and a pool hall with eight additional tables. The pool hall is available for meetings, showers and birthday parties and every “once in a great while” says Lince, “we have music here, but not very often.”

popular the hall had been with basketball, roller skating and, of course, dancing. “Things certainly have changed around here over the years,” says Lince.

Primarily a “beer bar,” most of Lince’s customers are local regulars, with visitors sprinkled in here and there. “We do get some people who are just passing through, but Mom’s been in business for so many years that we have a lot of regulars and relation who still come out and see us from Winona, Fountain City, Trempealeau and the surrounding area,” says Servais. “From within 20 miles — that’s what we consider local around here.”

Lince’s Village Inn has been a Tavern League member for years, even weathering the period of time when the county didn’t have its own league. Servais rejoined the TLW when the Trempealeau/ Buffalo County League was re-established in the 1990s. “Being a member of the Tavern League helps us stay updated with all the different laws,” says Servais. “Being a small business, Tavern League gives us some power in numbers.”

While Lince’s Village Inn might be small and quiet, Margaret Lince’s presence fills it with life. “What makes this place unique and keeps it going is that everyone loves our mother,” says Servais. “She’s like a second mother to many, the matriarch of Pine Creek.” Lince adds: “I’ll be here as long as they’ll have me.

It’s what keeps me going.” TLW Lince’s Village Inn Margaret Lince N20518 Cty. Rd. G, Dodge • 608-539-3269

The bar sits on what used to be a much larger parcel that included a farm and a dance hall. Lince fondly remembers how www.tlw.org

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Charity Spotlight Easter Seals Wisconsin

S

ince 1926, Easter Seals Wisconsin has worked to increase independence, maximize opportunities, minimize barriers and enhance the quality of life for people with disabilities in Wisconsin.

Through its camp programs in Wisconsin Dells, Easter Seals provides barrier-free recreational opportunities for children and adults with disabilities as well as respite opportunities for their families. And each year, the Trempealeau/Buffalo County Tavern League helps ensure that campers, one from each county the league serves, have the chance to partake in the experience at the organization’s Camp Wawbeek.

Camp Wawbeek offers six-day sessions in the summer for youth, young adults and adults. There is also a “pioneer” session that allows campers to spend as much time outside as they can. Here, they don’t stay in the lodges, but camp outside. During the offseason, Easter Seals offers weekend sessions, including four special weekends for the Transition Team, which is for young adults age 15 to 25 to learn about transitioning from living at home to living more independently. “Last camp season,” says Ackley, “a record 1,082 campers enjoyed the Wawbeek experience.”

“Camp Wawbeek is about all the things children and adults can do — play basketball, canoe, sing, swim, eat s’mores and more. This safe, barrier-free environment allows children and adults with disabilities to experience all aspects of camp without the usual limitations,” says Kris Ackley, director of development for Easter Seals Wisconsin and a Trempealeau County native. “Campers enjoy nature walks, arts and crafts and socializing with the friends they make from year-to-year.”

Most Easter Seals campers and clients come through referrals from county agencies and other organizations that serve people with disabilities and networking with family support organizations and community service groups.

Interested families can apply for camp independently of these other avenues as well. Easter Seals also offers a nationally recognized FARM Program, which helps farmers continue to farm after a disabling accident or illness.

With camp season in full swing, Easter Seals currently has a list of needs for Camp Wawbeek, including a 40-plus horsepower hydrostatic tractor that can be loaned or leased to help transport campers around the 400-acre property and an ATV Gator for nurses to go between camps and transport medication to campers.

Another need is funding to complete a new accessible pool. “We are excited to

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be in the final stages of building a new zero-depth pool at Camp Wawbeek,” says Ackley. “We are still seeking funding to complete the $400,000-plus pool and have about $50,000 left to raise.”

“Camperships,” or financial support like that provided by the Trempealeau/ Buffalo County Tavern League, are also welcome to help make camp possible for families who might not otherwise be able to afford the experience. “Camperships go a long way in helping alleviate the financial issues often faced by many of our camper families,” says Ackley.

“Easter Seals Wisconsin works very hard to keep the camper fees as low as possible, and donations from organizations such as the Tavern League and others who support our Campership program make a huge difference in the lives of our families.

For many of our families, the time their camper is away is their only opportunity for respite or focusing on other members of their family due to the unique nature of caring for children with disabilities. It gives the families a much-needed break from caregiving and allows the camper to have a rewarding time at camp,” she says.

Ackley adds that over the years, Camp Wawbeek has had several campers from the Trempealeau-Buffalo County area, as well as farmers served by its FARM Program. TLW Easter Seals Wisconsin 101 Nob Hill Road, Suite 301 • Madison 608-277-8288 www.tlw.org

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HELPING OUR KIDS AND YOUR BUSINESS IS EASY. Maybe that’s because doing the Smoke Check – checking IDs every time you sell tobacco products – is easy. When your employees verify every customer’s age when selling tobacco products, they’re not only making a difference in the lives of Wisconsin’s kids, they’re also saving your business from expensive license suspensions and fines. It’s a win-win. Train your employees for free at SmokeCheck.org.

Thank you for doing the Smoke Check.

SmokeCheck.org

www.tlw.org

Sponsored by the Wisconsin Tobacco Prevention and Control Program, part of the Wisconsin Department of Health Services.

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Legislative Notes it’s election season ... again!!

By Scott Stenger, Stenger Government Relations

WISCONSIN STATE SENATE Republicans currently hold an 18-15 majority in the State Senate.

Seventeen of the 33 Senate seats are up for election this year, seven of which are open seats after the incumbent decided not to run for re-election. Most of the focus in the Senate this year will be on four of these open seats. One is likely to switch from Democratic to Republican hands primarily due to legislative redistricting. The other three seats are all currently held by Republicans, and are likely to be highly contested. In order for Democrats to win control of the Senate, they would need to win all three of these seats, or perhaps another second tier race someplace else. The primary on August 12 will narrow the field where there is currently more than one candidate competing for the party nomination.

Open Senate Seats: 9th Senate District:

W

ith the 2013-14 Legislative session now over, attention turns to the election this fall.

Gov. Walker is up for re-election, as well as each of the statewide offices, most notably the attorney general’s position. Every member of the State Assembly is up for re-election, as well as half of the State Senate. Below is a brief overview of the fall election. The primary date is August 12, while the general election is scheduled for November 4.

GOVERNOR: WALKER VS. BURKE Gov. Walker is running for re-election, and is being challenged by Democrat Mary Burke. Burke served in Gov. Doyle’s administration, and she is the daughter of the founder of Trek Bicycle. Recent polling has the race very tight. Gov. Walker first won election in 2010 and won in a failed recall effort in 2012. He will be facing the voters for the third time in four years.

Republican Devin LeMahieu vs. Democrat Martha Laning.

Counties: Sheboygan, Manitowoc and Calumet 17th Senate District:

Republican Howard Marklein vs. Democrats Ernie Wittwer or Pat Bomhack Counties: Grant, Iowa, Lafayette, Richland, Sauk, Juneau, and Green 19th Senate District:

Republican Roger Roth vs. Democrat Penny Bernard Schaber Counties: Outagamie and Winnebago 21st Senate District:

Republicans Van Wanggaard or Jonathon Steitz vs.

Democrat Randy Bryce Counties: Racine

WISCONSIN STATE ASSEMBLY ATTORNEY GENERAL — OPEN SEAT After holding the office for eight years, Republican Attorney General JB Van Hollen announced last year that he wouldn’t be running for re-election in 2014. Republicans have chosen Waukesha County District Attorney Brad Schimel to defend the seat, while there is a three-way primary on the Democrat side. Susan Happ, district attorney from Jefferson County, state Rep. Jon Richards from Milwaukee, and Dane County District Attorney Ismael Ozanne, are vying for the Democratic nomination and face off in the primary on August 12.

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Republicans currently hold a 60-39 majority in the State Assembly. All 99 members are up for election every two years. Twenty-one members of the State Assembly have announced they are either retiring or seeking other elected office. The following are the likely competitive races in the State Assembly. Bold/Red names are incumbents.

1st Assembly District – Open

Paul Feit (R), Brian Hackbarth (R), Joel Kitchens (R), Jon Kruse (R) or Terry McNulty (R) vs. Joe Majeski (D)

www.tlw.org

49th Assembly District

Representative Travis Tranel (R) vs. Chad Henneman (D) 51st Assembly District - Open

Todd Novak (R), Denis Polivka (R), Ken Rynes (R), or Tyler Schultz (R) vs. Richard Cates (D) C

55th Assembly District – Open

M

Steve Gillespie (R), John Lehman (R), Ryan Pheifer (R), Mike Rohrkaste (R), or Jay Schroeder (R) vs. Mark Westphal (D) Y

CM

67th Assembly District

Representative Tom Larson (R) vs. Gary Stene (D) 68th Assembly District

Representative Kathy Bernier (R) vs. Jeff Peck (D) 69th Assembly District

Representative Bob Kulp (R) vs. Robert Salamonski (D) 70th Assembly District

MY

CY

CMY C K M C C Y C M M CM M Y Y MY Y CM CM CY CM

Representative Amy Sue Vruwink (D) vs. Nancy Vandermeer (R) MY MY CMY MY

72nd Assembly District

CY CY K CY

Representative Scott Krug (R) vs. Dana Duncan (D) or Tom Rayome (D) CMY CMY CMY K K K

75th Assembly District

Representative Stephen Smith (D) vs. Ken Mandley (R) or Romaine Quinn (R) 87th Assembly District – Open Seat

Michael Bub (R), James Edming (R), Shirl LaBarre (R), or Scott Noble (R) vs. Richard Pulcher (D) 88th Assembly District – Open Seat

John Macco (R) vs. Dan Robinson (D) 93rd Assembly District

Representative Warren Petryk (R) vs. former Representative Jeff Smith (D) 96th Assembly District

Representative Lee Nerison (R) vs. Peter Flesch (D) As we do every election year, the TLW will be sending out a survey to each candidate. Based on those responses and past legislative voting records, we’ll make endorsement recommendations.

Once that process is completed, we will send you the list of the endorsed TLW candidates. TLW www.tlw.org

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Accounting Help INCOME TAX TIPS: BUSINESS INSURANCE

By Michelle Eno, CPA

Y

ou need insurance to protect your business from property damage, personal injury suits and other forms of financial loss. In addition, you may want to provide your employees with certain types of insurance to attract and retain them. One of the issues you’ll face as a business owner involves the tax treatment of insurance. Just what can you deduct, and how do you handle insurance reimbursements? Here’s an overview of what you should know.

Your company may be able to deduct insurance premiums paid for these types of coverages: • Fire, theft, flood or other casualty insurance • Employee group medical insurance • Life insurance provided for the benefit of employees • Business liability insurance • Business interruption insurance • Auto/vehicle insurance (unless the standard mileage rate is used to calculate car expenses) However, if your business is the beneficiary of a life insurance policy, it can’t deduct the life insurance premiums it pays on behalf of an owner, employee, or any person who has a financial interest in the business.

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WHAT HAPPENS IF YOUR BUSINESS PROPERTY IS DAMAGED, DESTROYED, OR STOLEN? In most cases, your business insurance policy will reimburse your business for a given loss. Sometimes, though, you’ll be only partially reimbursed or not compensated at all. In these cases, your business may be entitled to some tax relief.

If you receive reimbursements, subtract them from your total loss. The unreimbursed portion of your loss may be deductible. But if the amount of your reimbursement exceeds the loss, you may have to report taxable income.

If your business property is damaged or destroyed in an accident, by an act of nature, or through theft or vandalism, and your policy does not completely reimburse your business for the loss, your business may be entitled to claim a casualty loss tax deduction.

If your property was damaged but not destroyed, the casualty loss equals the decrease in the property’s fair market value (FMV) as a result of the damage, minus any insurance reimbursements.

If your property was completely destroyed, ignore the FMV and compare the adjusted basis of the property before the incident to the insurance reimbursement. You can deduct the amount by which the adjusted basis exceeds the insurance reimbursement.

Remember, if your property is covered by insurance, an insurance claim must be filed; otherwise, the casualty loss deduction is not allowed. Use IRS Form 4684 to calculate and report all casualty losses or gains.

should report any insurance proceeds as ordinary income.

WHAT IF YOU’RE SELF-EMPLOYED? The definition of self-employed for this purpose includes sole proprietors, partners, and owners of more than two percent of an S corporation.

If you own your own business, different rules apply. Although a business can deduct the cost of group insurance premiums, you may be unable to deduct those insurance premiums that benefit you personally or your deduction may be limited.

For example, assume you are a sole proprietor and maintain a group health employee benefit plan. Your business deducts the costs associated with the plan.

However, any premiums made for your own benefit are not deductible as a business expense.

If you’re self-employed and can’t deduct your health insurance premiums and other medical costs as a business expense, you may qualify for the self-employed health insurance deduction. This deduction enables you to deduct 100 percent of your health insurance costs that you provide for yourself, your spouse, and your dependents. TLW Michelle (Shelly) Eno is Tax & Business Services Department Manager with Wegner LLP, CPAs & Consultants with offices in Madison, Baraboo, Janesville and Pewaukee. This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Michelle at 608-442-1951 or michelle. eno@wegnercpas.com

HANDLING OTHER TYPES OF BUSINESS INSURANCE PROCEEDS Business interruption insurance pays for lost profits if your business is shut down due to a fire or other covered cause. You www.tlw.org

SPECIAL CLUB MEMBERSHIP June 11, 2014

“Our mission is to market great products to our customers with exceptional service.”

Platinum Club Members Outagamie County Tavern League Oshkosh City Tavern League Portage County Tavern League Waushara County Tavern League TLW 3rd District TLW 5th District TLW 7th District

Gold Club Members Dodge County Tavern League Door County Tavern League Manitowoc County Tavern League Oconto County Tavern League

Silver Club Member

Leotw uws ekncaown h help you today.

Repp’s Bar, Oshkosh

Annual Membership Levels Platinum

$1,000 Annual Membership Level

Gold

$500 Annual Membership Level

Silver

$250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221

Sysco Baraboo LLC 910 South Boulevard Baraboo, WI 53913

1-800-733-8217

www.baraboosysco.com www.tlw.org

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Featured Affiliates EES S TT 11987 987

R E S TA U R A N T S U P P LY

Kavanaugh Restaurant Supply

Milwaukee Pedal Tavern

Most family businesses start small — many in fact have humble beginnings in the family garage. Some fail, some have moderate success and then there are others like Kavanaugh Restaurant Supply that have become leaders in their field. The company, founded 27 years ago

by Kevin and Colleen Kavanaugh, is now one of the most respected names in the food service equipment industry, establishing a reputation in Wisconsin as a multi-faceted business offering not only products and services but also serving as a trusted resource for customers.

If ever there was an example of the Tavern League of Wisconsin making a difference in the success of a business, just ask Derek Collins, owner of the Milwaukee Pedal Tavern. He and partner Ryan Lloyd were seeing year-over-year growth until a technicality in the law changed their pedaling pub crawl.

Daughter Karen Kavanaugh says their Madison showroom on Bryant Road is one of the largest in the state at 10,000 square feet. Plus a partnership with sister company, Fein Brothers in Milwaukee puts them in a unique position to service customers throughout the state.

Customers are welcome to visit their showroom and discuss their equipment needs with the company’s inside sales people. If a remodeling project is on the horizon or even if plans for a new venture are in the works, the company’s project managers and design team can help turn raw concepts into reality, while staying within budget. The company also offers installation and delivery of all food service equipment.

Kavanaugh stocks thousands of items and can source everything a bar or tavern owner might need from refrigeration equipment and fryers to toothpicks and serving trays, according to Karen. She explains, Kavanaugh’s affiliation with PRIDE Marketing & Procurement, a buying group with over 100 members, means the company can buy equipment and small wares at discounted prices and then offer those savings to their customers.

Kavanaugh’s is also a great source for used equipment, which is sometimes the perfect solution for bar and tavern owners, according to Karen. “We have a large selection of used equipment and most of it is in our Madison showroom.”

“We also pride ourselves on being a resource,” says Karen. “We’re not always there to sell something. We want customers to come to us with questions and we want to learn about their businesses. When they’re ready, we can help them spend their money wisely.”

Knowing your customers’ needs and making them a priority has been the guiding force behind the company since its inception, says Karen.

“We build relationships with our customers and we want them to be successful. If they’re not successful, neither are we.”

Kavanaugh Restaurant Supply Karen Kavanaugh 2920 Bryant Rd., Madison, WI 53713 • 800-576-8514 Karen.Kavanaugh@krsrestequip.com • www.kavanaughrestaurantsupply.com

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Collins and Lloyd started this one-of-a-kind tourist attraction in 2010 after hearing about a similar business in Minneapolis. Their business began with one 16-person bike, but unlike their counterpart in Minneapolis, Ryan and Lloyd didn’t want a liquor license, they wanted to embrace the bars in downtown Milwaukee and make it a pedaling pub crawl. By teaming up with just over 20 taverns, they were able to introduce riders to new places and drink specials, while helping bars gain additional revenue.

The Pedal Tavern, however, was operating in a “gray” area according to Collins. The city didn’t have an exact classification for them so they were functioning much like a limousine or shuttle and riders were allowed to bring beer on board. In October 2012, Milwaukee’s city attorney started researching their classification and because they didn’t have a motor, they weren’t considered a limousine or bus according to state law. That was a game-changer according to Collins. The days of passengers bringing beer on board were coming to an end.

Collins began reaching out to people in the Milwaukee area, including Deb Seibel, secretary of the Milwaukee County Hospitality Association, Jeff Stone, then a state assemblyman and a member of the small business committee, as well as Scott Stenger, TLW lobbyist.

It was Stenger, according to Collins, who suggested writing into the new bill they were championing some very specific language. Collins and Lloyd only wanted riders to bring three beers on board – 36 oz. and no hard alcohol.

Once that was done, says Collins, the TLW was firmly behind their efforts.

After months of making their case, says Collins, the bill was passed.

“I’m guessing without the Tavern League we wouldn’t have been able to pass this bill and have beer on board, and as result our business probably would be struggling to get by,” Collins says.

The summer season is in full swing and The Milwaukee Pedal Tavern is busy booking tours. They now have five bikes and operate two- or 2 ½-hour tours, seven days a week. “In my mind, it’s been a win-win situation for everybody – because we’re all getting something out of it – our riders who get the drink specials, the bar owners who serve them – even our drivers who get to enjoy meeting all these new people,” says Collins.

Milwaukee Pedal Tavern Derek Collins 6650 W. State St., Suite #288, Milwaukee, WI 53213 www.pedaltavern.com • 414-405-6682 www.tlw.org

Tito’s Handmade Vodka Today, when the words handcrafted or handmade are bandied about, do you often wonder if the manufacturer or their marketing firm has taken the liberty to stretch the truth a bit? That’s not the case with Tito’s Handmade Vodka. According to Chris Cassidy, Tito’s north central regional manager for Illinois and Wisconsin, Tito Beveridge is hands on from start to finish during the distillation process for each batch of his award-winning vodka.

This attention to detail has been the focus of the Austin, Texas company since its inception in 1995 when Beveridge maxed out 18 credit cards, according to Cassidy, to build his first copper pot still. After two years, Tito’s Mockingbird Distillery became the first legal distillery in the history of the state of Texas, selling its first case of vodka in April 1997.

As most TLW members know there are dozens of brands of vodka on the market, but Tito’s Handmade Vodka is truly distinct, says Cassidy.

“We are made from 100 percent Iowa corn,” he says. “It is microdistilled six times in old-fashioned copper pot stills.” This process, usually reserved for fine single malt scotches and high-end French cognacs, requires more skill and effort than modern column stills.

“Tito decides when each batch is ready for bottling and determines if the batch needs another distillation process,” Cassidy adds.

Mike Disher - Matt Disher - Andrew Disher - Michael Disher II

The 80 proof, Gluten-free vodka has been described by the Los Angeles Times as “Smooth and easy drinking, it is medium-bodied textbook vodka that stands out utterly due to the lack of flaws.” But one newspaper review isn’t all Tito’s is touting as evidence it has arrived in the world of fine spirits. Cassidy says the brand has won many awards including the San Francisco World Spirits Competition – Double Gold Award.

Super Sports

SafeRide

Breast Cancer

VFW

With national awards to their name, you’d expect Tito’s to be a premium priced Vodka. Not so, says Cassidy. “Tito always says, ‘I want to offer a filet mignon at a pot roast price.’ We are not a tall and frosted flashy bottle, we let the liquid do all the talking and we think it’s superior to all the imports.”

So, why did an up and coming craft distiller in the Lone Star state join the ranks of the TLW affiliate members. “It’s simple,” says Cassidy.

“Tito’s Handmade Vodka has been associated with the Tavern League of Wisconsin since May 2010, after Tito met many of the Tavern League members on a distillery tour in Kentucky. We have been present at the fall and spring Tavern League shows ever since!”

Tito’s Handmade Vodka is readily available throughout the U.S. and is distributed in Wisconsin through Wirtz Beverage Group.

Tito’s Handmade Vodka Courtney Nuss 222 S Carroll St., #205, Madison, WI 53703 * 920-265-7845 courtneynuss@titosvodka.com • www.titosvodka.com www.tlw.org

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New Members TLW New Members April 15, 2014 to June 11, 2014 State Only

Walworth County American Legion Post #95 Delavan

Lured in Resort John Blanchard Chetek

Richmond House Dwayne Stuckey Delavan

District 1 Kenosha City Bindelli’s Jungle Cid Bindelli Kenosha

Elk’s Restaurant Brad Wales Elkhorn

Bindelli’s Safari Cid Bindelli Kenosha

The Big House Bar and Grill Eric Dawson Genoa City The Village Tap Christine Campbell Lyons

The Agave Luna Azul Kenosha Texas Roadhouse Bart Carlson Kenosha Kenosha County Kickstand Bar & Grill Megan Lostroscio Camp Lake Hawg Heaven James Chumbley Salem

Racine City Uptown Pub & Grill Lorain Micic Racine

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Winnieshiek Bar & Marina Blair Dillman Prairie Du Chien

District 2 Dodge County Quit-N-Time Jeff Tappy Fox Lake

Polynesian Resort Sally K. McDowell Wisconsin Dells

Jefferson County Fiesta Garibaldi Jose Rebolla Johnson Creek

Licari’s Bar & Grill Lawrence J. Schmidt Madison

South Central Baumgartner Cheese Store Inc. Chris Soukup Monroe

Crawford County Ambro Junction Trudy Dilger Prairie Du Chien

Dells/Delton Area Ravina Bay Bar & Grill Keith Koehler Wisconsin Dells

Madison/Dane County Oberg’s Bar LLC Roger Johnson Edgerton

Rock County Bucky’s Saloon Jeffrey Bucholtz Milton

On Premise

Wandas Waterfront Wanda Milnamow Whitewater

3rd Street Tap William and Janice Caudle Watertown

Foxy’s Kathie McCarty Trevor

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Waukesha County Butch’s Red Mill Bernard Schettle Brookfield District 3

Kenosha Kingfish - Historic Simmons Field Conor Caloia Kenosha

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McGovern’s Supper Club Thomas or Grant McGovern Sun Prairie

Byrne’s McFarland Tavern Ashley Byrne Mc Farland

july/august 2014

Grant/Iowa County River Roadhouse LLC Jeff Umhoefer Bagley Timmers Bar & Grill Timothy Hampton Bagley Barn 23 Bar & Restaurant Crystal Slaney Sarah Woerpel Dodgeville Steel Horse Saloon Robert J. Dobbs Lone Rock Juneau County Caz Country Club Laurie & Bernie Fearing Cazenovia

Roman Castle Inc. Alex Tserkezis Mauston La Crosse City/ County The Railyard David Polansky La Crosse Monroe County Leon Country Tavern David Schmitz Sparta Sauk County Barn Restaurant & Bar, LLC Amber W. Giddings Baraboo Poor Richards Richard Brescia Baraboo Stonefield Pub and Grill Brent Viney Baraboo Zach’s Bar & Grill Zach Baraboo Ritz Pub Grille & Pizzaria Travis Henning & Richard Herndon Wisconsin Dells District 4 Calumet County Braun’s Deer Run Golf Course & Restaurant Glen Braun Brillion Fond du Lac City/County Double Barrel Debbie Feldner Eden Carlone’s Bar Mike Carlone Fond Du Lac Our Bar Barb McCann Waupun

Manitowoc County The Golf Course At Branch River Branch River Assn.

Cato The Riverwalk Pub Randy Popp or Leann Fischer Manitowoc Wisco-Tech Bar & Grille Mark R. Seidl Manitowoc Oshkosh City Saint Thomas Tavern Grace Brown Oshkosh Ozaukee County The Patio Bar and Grill LLC Al Uselding Port Washington J’s Sports Bar & Grill Jay T. Schwanz Saukville Sheboygan County Dave’s Who’s Inn Inc. David Repinski Sheboygan Winnebago County Jitters Peter Kemps Menasha District 5 Adams County JB Sales & Enterprises LLC Sue Quinnell Arkdale DJ’s Bar & Grill Julie Giessel Wisconsin Dells

Green Lake Area BeerBellys Matthew Schneider Princeton Marathon County The Corral on 52 Sheila Schwartz Aniwa Ashley Tavern Leonard Kurzynski Mosinee Labor Temple Dana Prahl Wausau Portage County No Problem Bar & Grill Ken Perzinski Custer Great Northern Distilling Brian Cummins Plover Pizza Hut Erik Johnson Plover Shawano County G-Spot Gerald Smith Bowler The Bad Habit Brian Quandt Gresham Waupaca County Buzz & Mac’s Sandbar & Grill Jeff Meyer & Jennifer Patza Clintonville The Broken Spoke Dean Reeck Clintonville Haufschildt’s Brew Haus James Haufschildt Weyauwega

www.tlw.org

New Members Waushara County Hooligans Lamar & Lorna La Porte Plainfield

The Tavern on Central Dione Mills & Sue Hoogland Florence

Tundra Tiki Pizza Pub Brandon Jovanovich Black Creek

St Croix County Orchard of Baldwin LLC Jeff Hielkema Baldwin

Greater Northwoods Pine Lake Lodge Diane Klein Hurley

Wood County Kellner International Bar & Grill James & Rachel Greve Wisconsin Rapids

Kewaunee County JW’s Place Mark A. Yunk Casco

Roosters Bar & Breakfast Jerry Fuss Nichols

Dadds Detour Sonja Fornal Glenwood City

Lakeland Area Shamrock Pub N Eatery Barb Ehler Lake Tomahawk

Marinette County Blue Roof Saloon Gerald & Julie Van Rite Armstrong Creek

Chippewa County Sandbar & Grill Seth Gebauer Chippewa Falls

District 6 Brown County Gilligan’s Jess Senn Green Bay Mally’s Spare Time Mathew De Cleene Greenleaf Door County Richard’s Pub & Grill Richard H. Bowen Sturgeon Bay Florence County Maxsells Restaurant, Inn & Pub Rachel A. Egelseer Florence

Barb and Todd’s Highline Barbara L. Tobison Crivitz Oconto County Weatherwood Supper Club Sherry Wilhelm Mountain Outagamie County Bottoms End Jeff Bohl Appleton Friends & Neighbors Lounge Michael Mattson Appleton

District 7

Clark County Rumours Supper Club Marla Hendrickson Loyal Dunn County Flame Sports Bar Ron G. Fox Menomonie Eau Claire City/ County Slim’s Lake Hallie Tavern Christine Gessner Tim Connor Chippewa Falls Low Down Saloon Sue VanderWegen Elk Mound

Sales • Service • Installation Commercial Refrigeration/HVAC Ice Machine Leasing/Rentals Walk Ins

608-838-1314 • www.justintimeref.net Serving the Madison/Milwaukee Areas

www.tlw.org

Trempealeau/ Buffalo County T & D’s 5th Avenue Tammy Oreskovich Cochrane Beaches Corner Tavern Mary & Al Foss Ettrick Cabin Creek Bar and Grill Steve & Amey Knopps Independence District 8 Ashland/Bayfield County Choppers Bar Holly Pavloski Grand View Burnett County Northwoods Bar Jonathan Lisowski Danbury

Superior/ Douglas County Moose Junction Lounge Trent E. Sprague Dairyland Tomahawk/ Merrill Area County Line Pub Cheryl Martin Merrill Vilas County The Nutty Squirrel Dawn Fessenbecker Eagle River District 9

Lakeside Pub & Grill Robert Tate Cudahy Swiss St. Pub & Grill John Trudeao Lorie Helm Franklin China Inn Restaurant Sammy Moy Hales Corners Little Whiskey Bar Luis D. Garcia Milwaukee Lucky Lanes Tom Schweiger Milwaukee Classic Lanes Oak Creek Ed Vahradian, Jr. Oak Creek Stingers Scott & Heather Rodriguez West Allis

Milwaukee County Hospitality IKandy Kristin Staszak Cudahy

• Well established restaurant/tavern business in historic building • Waukesha County, quaint downtown location in Lake Country • Main level large, well-planned kitchen, bar & dining room • Upper level walkout basement with walk-ins, dry storage & employee restroom

Liz Tobolt • 414-881-0738 • ltobolt@firstweber.com july/august 2014

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Affiliate Members TLW AFFILIATE MEMBERS as of June 11, 2014 Ackley Novelty Inc.

D & D Amusement Games LLC

Ideal Ad & Sportswear

Paradise Printing Company

Affiliated Investment Group

Dalin Lindseth & Co., S. C.

Park Ridge Distributing Inc.

Affordable Hood Cleaning/Lighting

Dean Health Plan

Indianhead Foodservice Dist. Inc.

Airgas National Carbonation Alliance Insurance Centers LLC Allied Games Inc. Allied Insurance Centers Inc. American Entertainment Services Inc.

Delafield Brew Haus DeVere Company Inc. Dierks Waukesha Dining Publications LLC DISCUS Disher Insurance Services

Insurance Center J T Graphics & Advertising Inc. JBM Amusements Johnson Brothers Beverage Johnson Dist. Inc. Just in Time Refrigeration LLC

Patron Spirits Company Pehler Distributing Inc. Per Mar Security Services Plunkett’s Pest Control Portesi Italian Foods Inc. Precision Pours Inc. QponDog On Mobile Advisors

American Income Life

DJ D-Train

Kavanaughs Restaurant Supplies

American Welding & Gas

Ecolab

Keg-Stands LLC

Red’s Novelty Ltd.

Amusement Devices Inc.

Edge One Inc.

Kessenich’s Ltd.

Reinhart Food Service LLC

Audio Entertainment

El Cortez Hotel & Casino

KevCorp International

Riverside Foods Inc.

B & K Bar & Restaurant Supplies

Emil’s Pizza Inc.

KLB Insurance ServicesIllinois Casualty

S & S Distributing Inc.

B-M Music & Games

Kobussen Buses Ltd.

Sam’s Club

Badger Hood Cleaning

Engels Commercial Appliance Inc.

Lamers Bus Lines

F.T.S. & Co.

Sanimax USA Inc.

Baraboo Sysco Food Services

Lebby’s Frozen Pizza

Fabiano Brothers

Saratoga Liquor Co. Inc.

Baraboo Tent & Awning

Lee Beverage Of Wisconsin LLC

First Data Corporation

Schmidt Novelty

BarsGuru Enterprises LLC

Legacy Advisor Network

Flanigan Distributing

Service Specialists

Bay Tek Games

Fleming’s Fire I

Skill Pong LLC

Bay Towel/Linen Rental

LJP Insurance Agency/ Rural Mutual

Beechwood Distributors Inc.

Flipside Coin Machines Inc.

Benedict Refrigeration Service Inc.

Foremost Business Systems

Best Bargains

Energy Distributing

Freistadt Alte Kameraden Band

M & R Amusements & Vending LLC Magnuson Industries Inc. Mass Appeal Specialties Inc.

Friebert, Finerty & St. John, S.C.

Meyer Brothers LLC

Game Management Corp.

Midstate Amusement Games

Bill’s Distributing Ltd.

Games Are Us Inc.

Midwest Amusements

Blue Honey Bio-Fuels Inc.

General Beer - Northeast Inc.

Midwest Coin Concepts Of WI

BMI (Broadcast Music Inc.)

General Beverage Sales Co.

Milwaukee Brewers

Bob Schuchardt Insurance

Glavinsured Agency Inc.

Milwaukee Bucks

Boelter Companies

Great Lakes Amusements

Milwaukee Pedal Tavern LLC

Brat Stop Products LLC

Great Lakes Beverage

Bromak Sales Inc.

Great Lakes Distillery

Mississippi River Distilling Company

Buy Right Purchasing Group LLC

Great Northern Amusements

Mitchell Novelty Co.

Guardian Pest Solutions Inc.

Modern Cash Register Systems

Capital Brewery

Gunderson Linen

Murphy Desmond S.C.

Cardtronics USA

Happy Tap

National Chemicals Inc.

Cash Depot

Nei-Turner Media Group Inc.

Central Ceiling Systems Inc.

Health Markets Insurance Agency

Chambers Travel

Heartland Payment Systems

Northern Lakes Amusement

Coffee Express Inc.

Hiawatha Chef, Bar and Janitorial Supply

Northwest Coin Machine Co.

Bevinco Big Game Sports Cards/ Sterling Graphics

Cornerstone Processing Solutions Inc.

Holiday Wholesale Inc.

Corporate Casuals & Promotional Products

Hospitality Services Corp.

County Wide Extinguisher Inc.

Hyer Standards

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Micro Matic

New Glarus Brewing Co.

O’Grady’s Pizza Office Supplies 2 U Inc.

Racine Amusement Inc.

Sam’s Amusement Co.

Special Olympics Wisconsin Inc. Stansfield Vending Inc. Star Connection/LodgeVision Stevens Point Brewery Superior Beverages LLC Superior Vending Tamarak Design’s Think Ink & Design This Drinks on Us LLC Ticket King Inc. Tito’s Handmade Vodka Toccata Gaming International LLC Total Register Systems Tri-Mart Corporation Tricky Dick & Joyce Specialty Unifirst Vern’s Cheese Inc. Vital Tokens Wausau Coin Machines Inc. WI Hospitality Insured Wil-Kil Pest Control Wine Institute

Omega Processing Solutions

Wisconsin Environmental Services

Oven Baked Eats

Wisconsin Souvenir Milkcaps

www.tlw.org

BI-STATE POINT OF SALE SOLUTIONS

Used cooking oil collection and related services

NEW| collection

• Tailored inside and outside

collection systems to suit your Mel Welch • Dan Nelson • (800) 222-3015 grease volume

• One call for maintenance services including grease trap cleaning

• Large fleet for the most extensive coverage in the Upper Midwest

Organic waste

Enhance your environmental credentials with Sanimax’s NEW organic waste collection service.

Now collecting:

• Fruits and vegetables • Bakery products • Eggs and solid dairy

• Prompt, reliable service in any

www.bi-statepos.com

weather through our dedicated service delivery team

2012 MEMBERSHIP DIRECTORY

Celebrating 35 years in business!

We provide Hardware, Software and Security Camera solutions for your Bar, Restaurant and Retail Liquor Store.

Special Tavern League Member pricing!

BI-STATE Point of Sale Solutions is proud to be an Affiliate Member of the Tavern League of Wisconsin

www.sanimax.com·info@sanimax.com·1.800.765.6453

120 Packerland Drive Green Bay, WI 54303

920-490-6069

RESPONSIBLE, REPUTABLE, RELIABLE

24 hour Emergency Service We repair, maintain & install ALL commercial equipment.

Huge Parts & Inventory Department servicing ALL major brands of commercial appliances.

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC & more NOW OPEN: Additional location for Bar & Restaurant Supply at 1930 Bart Starr Dr. Green Bay, WI 54304 920-490-2130 Established business for 25 YEARS! (Since 1986)

www.engelsinc.com www.tlw.org www.tlw.org

January/February

2012 TLW Membership Directory & Buyer’s Guide

Peers

FOR ADVERTISING

at the 16th Annual March/April INFORMATION

Tavern League of Wisconsin Spring Conference Issue CONTACT: Generating Outdoor Income

TA V E R N L E A G U E O F W I S C O N S I N

Editorial 2012 Your Tee itFeatures Up with

State Golf Outing May/June Heidi Koch Monday, September 8, 2014 May is Tavern Month Attack Nemadji GolfSlack Course, Superior Communications July/August Shotgun Start at Noon

Pre-Convention $100.00Issue per person includes: Golf Cart, ServiceBeverage with a Smile Tickets, Lunch, Dinner, Awards Identifying Profit Leaks heidi@slackattack.com

608-222-7630

September/October Fall Convention Issue

November/December Promotional Ideas

For more information and to register, visit www.tlw.org july/august 2014

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Straight up Recipes RASPBERRY LEMONADE 1 1/2 oz. Vodka 1 /2 oz.

Chambord Liqueur 3 oz. Lemonade Shake all ingredients with ice and pour into rocks glass. Garnish with a lemon wedge

CHAMBORD VELVET JACK

CHAMBORD® BLACK RASPBERRY LIQUEUR

1 1/2 oz. Jack Daniel’s® Tennessee Whiskey 1 /2 oz.

Chambord Liqueur 3 oz. Sour Mix Shake ingredients with ice and strain into rocks glass. Garnish with a lemon twist

L

ooking for something out of the ordinary to add to your drink menu this summer? By stocking a bottle of Chambord behind your bar, you can introduce a repertoire of cocktails with a black raspberry flavor. Although there are others on the market, when a cocktail calls for a black raspberry liqueur, most bartenders reach for Chambord.

BLACK RASPBERRY MARGARITA

This premium, all-natural liqueur with a history dating to the 17th century is produced in the Loire Valley, south of Paris, France. Legend has it that Louis XIV visited Château de Chambord and was introduced to an exceptional liqueur made from wild raspberries. As a result, the inspiration was born for this legendary liqueur, which is enjoyed all over the world today.

Shake ingredients with ice and strain into margarita or martini glass.

Garnish with raspberries

The process for making Chambord has multiple steps and it is crafted using 300-year-old traditions, yet in a state-of-the-art facility. Each batch is closely monitored to ensure every bottle meets exacting standards.

First, the juices from whole fresh raspberries and blackberries are infused in French spirits for up to six weeks. Only after this process is the fruit pressed to capture the natural juices and sugars. During the second step, the berry infusion is filtered then blended with extracts of all-natural black raspberries, black currant and other high quality raspberry varietals. It is also combined with a blend of French cognac, extracts of Madagascar vanilla and other fragrant herbs. Finally, a master blender balances the flavor of the fruit infusion to ensure the character of the product. The final result is a liqueur that is 16.5 percent alcohol by volume.

There are dozens of recipes that use Chambord and we’ve provided a few to try, so celebrate the summer season with a hint of black raspberry flavor. Cheers! TLW 40

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1 1/2 oz. Tequila 3 /4 oz.

Chambord Liqueur 3 /4 oz.

Pomegranate Juice 1 /2 oz.

Fresh Lime Juice

THE SWEET TASTE OF VICTORY 2 oz.

3 /4 oz.

3 /4 oz.

2 dashes

Bourbon Whiskey Chambord Liqueur Vanilla Syrup Bitters

Shake all ingredients and serve in a bowl-shaped glass or Coupe glass.

Garnish with any three of brandied blackberries, brandied raspberries or regular blackberries

FRENCH MARTINI 1 1/2 oz. Chambord Flavored Vodka 1 /2 oz.

Chambord Liqueur 2 oz.

Pineapple Juice Shake ingredients with ice and strain into martini glass. Garnish with raspberries.

Local League updates PepiN County Tavern League

The Pepin County Tavern League brought a little summertime fun indoors.

On March 2, they hosted a nine-hole mini golf tournament and attracted more than 200 participants. Holes were set up in bars throughout the county, and golfers traveled between them to tee it up and enjoy the encouragement of the “galleries” of onlookers. Tavern league member bars participating in this annual event were: Bubbas, Cell Block Lounge, Corral Riverside Bar and Grill, Dean’s, Eau Galle Saloon, Hide A While, Rosie’s, Spot Bar, Thirsty Catfish, and Top Hat.

Want to See Your Local League Featured in On Premise?

Send your photos and a brief description to: Pete Madland, petem@tlw.org • Chris Marsicano, c.marsicano@yahoo.com • Barb Howell, bhowell@ntmediagroup.com

Upcoming Convention & Trade Show Dates & Locations Fall 2014 Convention & Trade Show October 20-23, 2014 • Kalahari Resort 1305 Kalahari Dr., Wisconsin Dells (608) 254-5466

Fall 2016 Convention & Trade Show October 10-13, 2016 • Kalahari Resort 1305 Kalahari Dr., Wisconsin Dells (608) 254-5466

Spring 2015 Conference & Trade Show March 30-April 2, 2015 • Grand Geneva Resort 7036 Grand Geneva Way, Lake Geneva (262) 249-4704

Spring 2017 Conference & Trade Show April 2-5, 2017 • Radisson Hotel & La Crosse Center 200 Harborview Plaza, La Crosse (608) 793-5004

Fall 2015 Convention & Trade Show October 5-8, 2015 • Radisson Paper Valley Hotel 333 W. College Ave., Appleton (920) 733-8000

Fall 2017 Convention & Trade Show October 2-5, 2017 • Radisson Paper Valley Hotel 333 W. College Ave., Appleton (920) 733-8000

Spring 2016 Conference & Trade Show April 4-7, 2016 • Plaza Hotel & Suites & Conference Center 1202 W. Clairemont Ave., Eau Claire (715) 834-7308

Spring 2018 Conference & Trade Show April 9-12, 2018 • Crowne Plaza & Ramada Plaza - Milwaukee 6401 S. 13th St., Milwaukee (414) 764-5300

For more information please call the Tavern League of Wisconsin at 800-445-9221 www.tlw.org

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Advertiser Index

Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Dean’s Satellite Service www.deansdish.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Dierks Waukesha www.waukeshafoods.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Disher Insurance www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Edge One www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Engels Commercial Appliance www.engelsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 First Weber Group ltobolt@firstweber.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Just In Time Refrigeration www.justintimeref.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Magnuson Industries Inc. www.posi-pour.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Miller Coors www.millercoors.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Sanimax www.sanimax.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Smoke Check www.smokecheck.org. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Great Lakes Amusement Cherry Master - Video Poker Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet Affiliate tavern League member Green Bay, WI 877-354-7544 www.GlaStore.com

Wisconsin Souvenir Milkcap

Pulltab ProMotionS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 414-217-1731 wbohrer@wi.rr.com www.wimilkcaps.com

Advertise in

On Premise the official publication of the Tavern League of Wisconsin

Society Insurance www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Sysco Foods www.baraboosysco.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Contact:

WAMO www.wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Louise Andraski, Account Executive

Wisconsin Souvenir Milk Caps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35, 42 Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

louisea@merr.com Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP

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www.tlw.org

Š2014 Jacob Leinenkugel Brewing Co., Chippewa Falls, WI * Beer