On Premise July/August 2019

The Official Publication of the Tavern League of Wisconsin

JULY/AUGUST 2019 TLW.ORG

Summertime in Wisconsin: Cold drinks, warm beaches and a hardworking TLW that continues to fight to keep our industry strong

ALSO INSIDE: Family-businesses

Tradition and challenges

Brain Power

Tips to keep your memory in shape

© 2019 Society Insurance © 2019 Society Insurance

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The Official Publication of the Tavern League of Wisconsin JULY/AUGUST 2019 VOLUME 37, NO. 4

FEATURES

A FAMILY AFFAIR. . . . . . . . . . . . . . . . 12 Family-owned and operated businesses have their own unique benefits … and challenges

BRAIN POWER. . . . . . . . . . . . . . . . . . . 16 Tips to keep your memory in shape

TLW FALL CONVENTION PREVIEW. . . . . . . . . 24 Go for the Green & Gold with the TLW

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LEAGUE SPOTLIGHTS LEAGUE PROFILE . . . . . . . . . . . . . . . . . . . . . . . . 28 Eau Claire City/County Tavern League

BUSINESS SPOTLIGHT. . . . . . . . . . . . . . . . . . . . 29 Connell’s Supper Club and Connell’s Club 12

CHARITY SPOTLIGHT. . . . . . . . . . . . . . . . . . . . . 30 Wisconsin Veterans Home at Chippewa Falls

MEET THE DIRECTOR. . . . . . . . . . . . . . . . . . . . . 31 Donn “Dino” Amundson

16 DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 ABL Update. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Accounting On Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

SOCIALIZE WITH US:

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PRESIDENT’S PERSPECTIVE KUDOS TO TLW MEMBERS FOR THEIR HARD WORK AND COMMITMENT TO COMMUNITY

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ummer is here and many TLW members are busy taking care of vacationers from all over the United States. While visiting many of you, I’ve been blessed to see for myself the beauty and diversity of our great state. From Chicago’s playland in the southeast corner of the state where I live to the rolling hills of southwestern Wisconsin along the Mississippi River; from the beautiful forests and lakes of northern Wisconsin to the waterpark attractions of the Wisconsin Dells; our state is so different from any other.

Wisconsin’s geography and the ethnicity of its residents have shaped every one of its quaint towns and big cities, with each offering their own local delicacies and hospitality that attract thousands of visitors.

Our industry prides itself on its longstanding history of serving these visitors, and like our state, our organization’s membership is diverse. The TLW consists not only of mom & pop corner taverns, as the name of our association implies, but so much more. We have night clubs and supper clubs, family restaurants and bowling centers, lakeside taverns and downtown pubs.

The Tavern League is more diverse than our moniker would suggest. Not only does the TLW look out for the liquor laws that affect our industry, but we also offer educational courses in food safety and bartending. We offer a SafeRide program in almost all our counties to ensure our visitors and our local guests get home safely after a fun night at our establishments. We are there to help our members navigate the sometimes-choppy waters of the beverage alcohol industry.

However, an aspect of the Tavern League that I have come to regard as our greatest strength is our bond with each other and our communities. As I’ve traveled throughout the state, I’ve found that Tavern League members are one big family.

Of course, like any family there are issues, but I have never met a greater group of people with a common goal which is twofold: running successful businesses while giving back to their communities. As community volunteers, like many of you are, you’re keeping your hometowns safe and creating a great place to live. Some of you are on local fire departments or EMS squads; many serve on town, city and county boards; many belong to local volunteer organizations such as Lions, Elks or veterans’ groups, raising money for your communities and those in need.

So, this summer I hope you are all successful in whatever your endeavors may be, and rest assured that as you’re busy running your business, the TLW is busy working on your behalf. Just like our members, we do not take the summer off.

Like all of you, we work 52 weeks a year to make sure that you get the most out of your membership in this organization.

My hat’s off to all of you, the hardworking men and women of the Tavern League of Wisconsin. I wish you all a successful summer professionally and personally and hope to see you soon in my travels.

Salute!

Chris Marsicano

TLW President

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CORPORATE MEMBERS SUPPORT THOSE WHO SUPPORT THOSE WHO

Support Those Who Support Our Association

SUPPORT OUR ASSOCIATION SUPPORT OUR ASSOCIATION

PLATINUM PLATINUM MEMBERS SPONSORS PLATINUM SPONSORS

2012 MEMBERSHIP DIRECTORY

GOLD MEMBERS

GOLD SPONSORS GOLD SPONSORS

Anheuser-Busch Anheuser-Busch

TA V E R N L E A G U E O F W I S C O N S I N

SILVER SILVERMEMBERS SPONSORS SILVER SPONSORS

BRONZE MEMBERS BRONZE SPONSORS BRONZE SPONSORS

Wisconsin Amusement & Music Operators, Inc.

Wisconsin Amusement & Wisconsin Amusement & Inc. Music Operators, Music Operators, Make sure to thank these groups for their support, and encourage others not Inc. on the list to participate. Any business interested in joining should call TLW office (608-270-8591) the others benefitsnot of the different Remember “Support those who supportshould us.” call Makethe sure and thank these groups for more their information support, andregarding encourage on the list tocategories. participate.

Any business interested in joining

Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate.

Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org JULY/AUGUST 2019us.”On Premise 5 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support n

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FRONT RAIL 12-6-1: NUMBERS YOU NEED TO KNOW

BY PETE MADLAND, TLW EXECUTIVE DIRECTOR

M

any of you who have heard me speak at conventions or local meetings have heard me mention the three numbers 126-1 and why they’re important.

While I preach about these numbers and their importance, I realize that the message is not reaching most of our members, because most of our members do not attend local meetings or state conventions. I am going to take this opportunity to reiterate what these numbers mean and why they are important.

NO. 12 This number refers to the fact that Wisconsin is one of only 12 states that has deemed sobriety checkpoints (roadblocks) illegal. In 38 states they are allowed and used. Not only are roadblocks a violation of our civil rights, they are ineffective and costly. With today’s technology, roadblocks are easily avoided. Many states are required to publicize when and where roadblocks will be in place. A call from a friend on your cell phone can easily warn you wherever a roadblock might be. And yes, there are apps available on your phone that detect where a roadblock is set up. The ineffectiveness is documented by a Colorado roadblock that stopped 1,500 drivers for no reason and arrested only 1% for drunk driving. Many similar examples exist. And they are expensive. The American Beverage Institute reports that the cost of a roadblock can be $8,000-$10,000, while the cost of a roving patrol is around $300. The Pennsylvania Department of Transportation reports the use of roving patrols are 10 times more effective than roadblocks. Roving patrols can also detect speeders, reckless and distracted drivers, too. The Tavern League encourages the use of roving patrols rather than roadblocks as they are less costly and more importantly, more effective.

NO. 6 This number refers to Wisconsin being one of only six states that do not require you, a bar owner, to carry liquor liability insurance, commonly known as Dram Shop insurance. Fortyfour states require it including all of our border states. In 44 other states you can be held liable if someone harms a third party after consuming alcohol at your business. If a

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person stopped at four different establishments then causes an accident, all four places can be sued. Not in Wisconsin.

The cost of this type of insurance could reach into tens of thousands of dollars. Many of our members could not afford the cost and I doubt if many of our member establishments could even get Dram Shop insurance due to their locations.

If you are located in an area where you have to drive to get there and have to drive when you want to leave … good luck. Mandatory liquor liability would result in many of our Wisconsin taverns being forced to close their doors.

NO. 1 The number one refers to the fact that Wisconsin is the only state where a first offense OWI is not a criminal offense. This does not mean Wisconsin is soft on drunk drivers as many allege. In Wisconsin, first-time offenders are faced with costly fines, loss of their driver’s license, higher insurance rates, etc. You know the story. What our critics fail to mention is that Wisconsin has one of the highest conviction rates of first-time OWI offenders in the country: 94.1% of first-time offenders are convicted. No plea bargaining, no pleading guilty to a lesser offense. Off to jail you go. Do not pass “go,” do not collect $200.

When learning about 12-6-1 and what they represent it is important to understand that these things do not happen by accident. They happen because the Tavern League of Wisconsin advocates for you and our industry. Keep 12-61 in mind the next time you send in your check with your membership renewal. When you ask yourself is it worth it to belong to the Tavern League? Remember 12-6-1 the next time you talk to a non-member when they ask, “What does the Tavern League do?”

Imagine a roadblock set up close to your business or even the threat of one. How devastating would that be? Imagine writing a check once a year for thousands of dollars to protect yourself in case a customer gets into an accident. 12-6-1 should be a reaffirmation of your membership to the Tavern League of Wisconsin and hopefully energize you to spread the word to non-members. Don’t take our laws for granted, as many others do. The Tavern League works on behalf of its members, but many others benefit also. 12-6-1: roadblocks, insurance and criminal offense.

It’s no accident. Thank your Tavern League of Wisconsin!

TLW

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SPECIAL CLUB MEMBERSHIP PLATINUM CLUB MEMBERS PRESIDENT

Chris Marsicano SENIOR VICE PRESIDENT

Cathy Vales SECRETARY

Erin Pulaski TREASURER

Tom Dahlen SOUTHERN ZONE VICE PRESIDENT

Dan Taivalkoski SOUTHERN DISTRICT VICE PRESIDENT

Jim Pickett EASTERN ZONE VICE PRESIDENT

Tim Tomchek EASTERN DISTRICT VICE PRESIDENT

Terri Buman CENTRAL ZONE VICE PRESIDENT

Paul Salzwedel

OSHKOSH CITY/WINNEBAGO COUNTY TAVERN LEAGUE OUTAGAMIE COUNTY TAVERN LEAGUE PORTAGE COUNTY TAVERN LEAGUE TLW 3RD DISTRICT TLW 5TH DISTRICT

GOLD CLUB MEMBERS CALUMET COUNTY TAVERN LEAGUE DODGE COUNTY TAVERN LEAGUE DOOR COUNTY TAVERN LEAGUE MANITOWOC COUNTY TAVERN LEAGUE OCONTO COUNTY TAVERN LEAGUE TLW 7TH DISTRICT

SILVER CLUB MEMBER AL REPP

CENTRAL DISTRICT VICE PRESIDENT

Lori Frommgen NORTHERN ZONE VICE PRESIDENT

Jen Gunning NORTHERN DISTRICT VICE PRESIDENT

Nancy Lorbetske PAST PRESIDENT

Terry Harvath

EDITOR

Pete Madland, Executive Director, Tavern League of Wisconsin MANAGING EDITOR

Barbara Howell, Nei-Turner Media Group, Inc. GRAPHIC DESIGN

Kayla Ermer, Nei-Turner Media Group, Inc. ADVERTISING SALES

Louise Andraski, Nei-Turner Media Group, Inc. louisea@ntmediagroup.com ADVERTISING COORDINATOR

Julie Schiller, Nei-Turner Media Group, Inc. ads@ntmediagroup.com PRINTED BY

LSC Communications Pontiac, Illinois On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

On Premise is produced by Nei-Turner Media Group, Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by LSC Communications, Pontiac, IL. For advertising information, contact Louise Andraski, 608-873-8734, louisea@ntmediagroup. com. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005.

Periodicals postage paid at Madison, WI and other additional offices. ©2019 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

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ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221

Sign Up for the 21st Annual Tavern League of Wisconsin State Golf Outing Network with Your Peers, Enjoy a Day on the Links!

Clifton Highlands Golf Course N6890 1230th Street Prescott, WI 54021 715-262-5141 Monday, Sept. 9, 2019

For complete details see

TLW.ORG

Come join us for golf, prizes, food and drink. The four-person scramble format is great for golfers of all skill levels. The event is limited to 36 teams, so sign up early.

Cost: $125 per person. Includes golf, cart, beverage tickets, lunch, dinner and award; guest dinner only $20 JULY/AUGUST 2019

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ABL Update: The Latest Industry News From Washington

BY ABL EXECUTIVE DIRECTOR JOHN BODNOVICH

ABL WEIGHS-IN ON TECHNOLOGY TO FIGHT DRUNK DRIVING On March 14, the House Energy and Commerce Committee’s Consumer Protection and Commerce Subcommittee held a hearing entitled “Enhancing Vehicle Technology to Prevent Drunk Driving.” Witnesses included Joan Claybrook, Advocates for Highway and Auto Safety; Helen Witty, Mothers Against Drunk Driving; David Kelly, Coalition of Ignition Interlock Manufacturers; and Rob Strassburger, Automotive Coalition for Traffic Safety.

ABL submitted a letter encouraging Congress to support a comprehensive approach to fighting drunk driving by opposing any one-size-fits-all federal mandates for ignition interlocks — or any other singular technology. The letter was acknowledged

by Subcommittee Chairwoman Jan Schakowsky (D-IL) during the hearing and placed into the record.

ABL OPPOSES USPS SHIPPING EQUITY ACT On May 3, Rep. Jack Speier (D-CA) reintroduced the USPS Shipping Equity Act (H.R. 2517). This bill would allow the U.S. Postal Service (USPS) to ship alcohol directly to consumers. The bill was introduced with 12 original cosponsors. According to a press release from Rep. Speier’s office, it would “allow USPS to ship alcoholic beverages directly from licensed producers and retailers to consumers over the age of 21, in accordance with state and local shipping regulations.” ABL joined the National Beer Wholesalers Association and the Wine & Spirits Wholesalers of America on a letter to Congress urging them to oppose the legislation. As the letter points out: Allowing the USPS to deliver alcohol would undermine these benefits of state regulation of alcohol by opening a channel of delivery through which potentially harmful foreign or domestic-sourced alcohol could enter U.S. commerce; creating easier access to alcohol for an underage consumer through unregulated deliveries; diminishing the ability of states and local governments to collect excise and sales tax revenue and preempting state laws with disregard for the 21st Amendment.

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Groups endorsing the bill include: WineAmerica, the Wine Institute, the American Craft Spirits Association, the United States Association of Cider Makers, the Kentucky Distillers’ Association and the Distilled Spirits Council.

ABL SUPPORTS MAIN STREET CERTAINTY ACT Along with other members of the S-Corp Association, ABL has signed a business community letter in support of H.R. 216, the Main Street Certainty Act sponsored by Rep. Jason Smith (R-MO). The bill repeals the sunset of Section 199A of the Tax Cuts and Jobs Act, the 20% pass-through deduction. Under the Tax Cuts & Jobs Act, the 199A deduction goes away after 2025, resulting in a significant tax hike on pass-through businesses beginning 2026. Rep. Henry Cuellar (D-TX) is the lead Democrat on the bill.

CBMTRA GAINS COSPONSORS The Craft Beverage Modernization and Tax Reform Act (CBMTRA) (S. 362) was reintroduced in the U.S. Senate on Feb. 6, and in the House (H.R. 1175) on Feb. 13, with support from a broad group of alcohol industry supplier-tier trade associations representing the beer, wine, spirits and cider sectors. Thanks to a big push by the supplier-tier of the alcohol industry, the CBMTRA has garnered 56 cosponsors in the Senate and 193 in the House. The bill would make permanent the excise tax relief for alcohol producers and importers enacted in 2017. Should it fail, excise tax rates would revert to their pre-2017 levels. Industry associations supporting the CBMTRA include the Brewers Association, Beer Institute, WineAmerica, Wine Institute, Distilled Spirits Council, American Craft Spirits Association and U.S. Association of Cider Makers.

FDA HEARING ON CBD The Food and Drug Administration (FDA) held its first public hearing on legalizing CBD in food and drinks and how to regulate the newly legalized cannabis product on May 31.

The hearing provided information on CBD’s safety in food products and how the FDA might regulate manufacturing, marketing and labeling. CBD, short for cannabidiol, is a nonpsychoactive compound found in the cannabis plant that purports to relax the body without altering the mind like THC. Congress legalized hemp-derived CBD in December 2018. www.tlw.org

NEW OVERTIME THRESHOLD PROPOSED The U.S. Labor Department has announced its long-awaited proposed overtime threshold, raising the minimum salary exemption to $35,308 per year. Currently, employees with an annual salary below $23,660 must be paid overtime if they work more than 40 hours per week. Workers making less than the $35,308 threshold would automatically be eligible for time-and-a-half pay on hours worked beyond 40 each week.

The department is seeking public comment on the proposal.

The new proposal is below what the Obama administration proposed in 2017, $47,476 a year, which was eventually dismissed by a federal judge.

PRESSURE GROWING TO RAISE TOBACCO AGE Thanks to an increasingly diverse and bipartisan coalition that includes congressional leadership, tobacco and vaping companies, and an uptick in states passing similar laws, the effort to increase the federal age limit for buying tobacco products from 18 to 21 is growing. Sen. Majority Leader Mitch McConnell (R-KY) as well as Sen. Tim Kaine (D-VA), have recently voiced their support, with McConnell introducing a bill in May to raise the federal age for purchasing tobacco products, including e-cigarettes, to 21.

The bill would make it illegal under federal law for retailers to sell tobacco and e-cigarettes products to anyone under age 21. It would also require states to enact their own laws raising the tobacco-purchasing age to 21 or risk not receiving federal substance abuse grants as soon as FY 2021. Six states have “Age 21” laws going into effect in July, with two more in 2020 and 2021, bringing the total to 14 states with the 21-year-old purchase age. Juul and Altria are also supportive of moving the age to 21.

BILLS TO BAN CASHLESS STORES INTRODUCED U.S. Reps. David Cicilline (D-RI) and U.S. Rep. Donald Payne (D-NJ) have introduced bills that would force brickand-mortar retail stores, including restaurants, to accept cash. The legislation comes amid growing backlash against retailers moving to only accept card or electronic payments that are believed by some to discriminate against lower income individuals. The Cash Should Always Be Honored Act (H.R. 2630), authored by Rep. Cicilline, would authorize the Federal Trade Commission to enforce the prohibition on cashless stores. Rep. Payne’s bill, the Payment Choice Act (H. R. 2650), allows consumers to sue stores that do not accept cash, and sets fines of $2,500 for a first offense and $5,000 for subsequent violations. Attorneys general could intervene in civil cases brought against offending companies.

TRUMP TARIFF PLAN PANNED The National Retail Federation (NRF) and the Retail Industry Leaders Association (RILA) have criticized President Trump’s www.tlw.org

threat to raise tariffs on $200 billion in Chinese goods from 10% to 25%, arguing that the move will hurt American businesses and consumers and disrupt U.S. businesses that have limited ability to ease the impact. A report from Trade Partnership found that increasing tariffs on $200 billion of goods to 25%, coupled with tariffs already in place and retaliation, would reduce U.S. employment by over 934,000 jobs, cost the average family of four $767 and reduce U.S. GDP by 0.37%, according to the NRF.

ALUMINUM PRICING ACT RE-INTRODUCED With the support of the Beer Institute, American Beverage Association, Brewers Association and Can Manufacturers Institute, U.S. Reps. Al Lawson (D-FL) and Ken Buck (R-CO) have reintroduced the Aluminum Pricing Examination (APEX) Act (H.R.1406). The bipartisan legislation would ensure a fair and free market for the pricing of aluminum and grant the Commodities Futures Trading Commission (CTFC) authority to conduct oversight of the aluminum market and investigate price setting, benchmarking and reporting entities.

The American Beverage Licensees is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The ABL represents the Tavern League of Wisconsin and its many members as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

ABL’s Important Work

BY ABL PRESIDENT J.J. MORAN

As ABL’s recently elected president, I wanted to take this opportunity to introduce myself and present my goals and vision for ABL during the next two years.

For those I have not met, I am a beverage licensee from Cheyenne, Wyoming, where I have owned and operated Four Winds Liquor & Lounge for more than four decades. I have also served multiple terms as ABL vice president as well as having served as the co-chair of the Communications & Membership Committee. Locally, I have served in a number of elected positions within the Wyoming State Liquor Association.

In examining how best to guide the association over the course of the next two years, I found it important to answer two key questions: Why do we — American Beverage Licensees — exist and what are the real, tangible services we provide to our members?

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The first of these questions is the easier of the two to answer.

In its simplest form, ABL exists for the purpose of protecting and defending the interests of America’s independent beer, wine and spirits retailers before members of Congress and regulatory agencies on a range of national and federal issues.

In looking to answer the second of these questions — what are the real, tangible benefits and services ABL provides to its members — here are my thoughts.

A COLLECTIVE VOICE: ABL is committed to preserving the three-tier system established under the 21st Amendment and the rights granted therein to the states.

A UNIFIED NETWORK: ABL membership provides a unified network for the independent retail tier of the beverage alcohol industry. ABL provides a forum for its members to freely discuss pertinent and pressing issues.

AN INSURANCE POLICY: As business owners, we carry a range of insurance policies. Much in the same vein, your membership in ABL serves as an insurance policy against threats to our industry.

LEGISLATIVE TRACKING: While ABL tends to stay out

of state-specific issues, it spends considerable time tracking legislative developments at the state and local levels.

INDUSTRY EXPERTISE: ABL membership provides state affiliates with access to a range of information and resources, including ABL’s biennial economic impact report, state law database, subject matter consultants, national policy archive and more.

With this in mind, I am asking you to reach out to your fellow beverage licensees, especially those who aren’t currently members of your state association and let them know that their interests (and bottom lines) are under attack. Our best approach to fighting existential threats, everything from challenges to the three-tier system to music licensing disputes, begins with us — the boots on the ground. It’s our job to locally promote the benefits of membership in both ABL and your state association.

While the issues and questions that beverage licensees face continue to change, it is more important than ever to get engaged through membership in national, state and local associations. While it doesn’t cost a penny to sit on the sidelines, the price you’ll eventually pay will be far greater than the cost to get involved in the first place. TLW

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CORPORATE SPOTLIGHT

WISCONSIN BEER DISTRIBUTORS ASSOCIATION (WBDA)

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he Wisconsin Beer Distributors Association (WBDA) represents 30 independent beer distribution companies and nearly 3,000 employees across Wisconsin. WBDA members and other distributors sell and deliver beer to tens of thousands of retail customers in every nook and cranny of the state, ranging from the smallest mom & pop tavern in the most remote rural corner of Douglas County to the largest national, big-box chain store in downtown Milwaukee. WBDA is a proud sponsor of the Tavern League of Wisconsin, and a proud partner in our shared efforts to ensure the future viability of the bars, pubs, taverns, supper clubs and restaurants that are so woven into the fabric of Wisconsin’s communities.

Competition in the beer industry has never been greater. While overall beer sales are declining and craft beer sales are flattening out, new breweries and brewpubs open every day. Breweries now produce many varieties of beer and often roll out new beers with each season. A bar, which once may have had only two or three taps, likely now has eight or ten or a dozen or more different tap beers (not to mention the varieties of canned or bottled beer in its coolers). A beer distributor who

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once handled just one or a few brewers’ beer, now handles beer for a dozen or more brewers which includes more varieties of beer and more distinct packages than ever.

storage or display space, make it more difficult to accurately estimate retail sales needs, and result in a higher costto-deliver than other alcohol products compared to product price.

For beer distributors and on-premise retailers alike, this explosion in beer variety combined with the overall decline in beer sales in recent years presents both opportunities and challenges.

Many consumers now visit on-premise retailers specifically seeking out new beers to try. For beer distributors, onpremise retail has become all the more important for introducing new brands and varieties of beer to consumers. For all of us, the increased competition helps generate interest in beer and other fermented malt beverage products, and hopefully new customers!

Our members recognize their onpremise customers are critical to succeeding in this increasingly competitive beer market. If you’re selling more beer, we’re selling more beer and we succeed together. We also recognize the increasing challenges to on-premise retailers from craft manufacturers, unlicensed sales and others. The three-tier system was designed to provide the fairest competition possible among retailers large and small, among distributors large and small, and among alcohol manufacturers large and small. We are proud to serve our on-premise customers, and to stand together to ensure that Wisconsin’s alcohol industry continues to provide the fairest possible competition within the industry, and the greatest possible variety for consumers. TLW

With these new opportunities, the increased competition brings new challenges as well. Beer is a bulky, heavy and perishable product. Compared to wine or liquor or other products, beer is difficult to move necessitating many people and a great deal of equipment.

It also requires a lot of storage space and quickly changes flavor or other characteristics if not consumed. These unique qualities require more frequent delivery and rotation of beer, more cold

WISCONSIN BEER DISTRIBUTORS ASSOCIATION (WBDA) 1 S. Pinckney St., Suite 318 Madison, WI 53703 608-287-3282 | wisbeer.com

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A Family Affair

Family-owned and operated businesses have their own unique benefits … and challenges

BY AMANDA N. WEGNER

Keeping things in the family is a good thing … or is it?

SCORE, a nonprofit partner of the Small Business Administration and the nation’s largest network of volunteer business mentors, found that of the 28.8 million small businesses in the United States, 19% are family-owned, employing 60% of the U.S. workforce and generating 64% of America’s gross domestic product. While the Tavern League of Wisconsin doesn’t have specific data on the number of member businesses that are family-owned, we anecdotally know that many of our member businesses are generational.

While working with family has its benefits, it also comes with its own unique set of challenges. For those Tavern League members whose businesses are family-owned or are looking to bring another generation into the fold, we sought out advice from both members and third-party experts

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on how to manage the dynamics of a family business: the highs and the lows, the perks and the pitfalls.

Dennis in the early 1970s, and Eric and his siblings purchased the business from their parents in the late 1990s.

ANY FAMILY WORTH ITS NAME

Sherry Herwig, director of the Family Business Center at the University of Wisconsin School of Business, concurs on the point of pride: “Family businesses can offer a sense of pride and identity for the family. Working with family members can offer an environment of trust, loyalty and shared values.”

A major benefit of having a familyowned business, says Eric Christenson, a third-generation owner of Madison’s Christy’s Landing, is the pride your family takes in having your name on the business. “It brings you together when things can get tough, and family will usually be there to help you through those times,” says Christenson.

“You should be able to count on family through good and bad.”

A classic Wisconsin lakefront tavern serving drinks and casual food on the shores of Lake Waubesa, Christy’s Landing has been a tavern in the Christenson family since Eric’s grandfather, Dennis Christenson, purchased the property, a former hunting club, in 1936. Eric’s father, Richard, purchased the business from

Another major benefit of running a family business, says Peter Giersch, owner of The Giersch Group, a family-run bookkeeping and consulting firm focused on owner-operated small business, including family-owned businesses, is getting to be with your family members all day. “In any family business worth the name, what really happens is that everyone is part of the family — the employees, the clients, the vendors. You treat everyone like family. It creates a very satisfying culture.” www.tlw.org

JIMMY’S SALOON

SCOTT MACHUT, PAULETT MAHNER AND WAYNE MACHUT. MACHUT’S SUPPER CLUB

CHRISTY’S LANDING

Keith Kern, the second-generation owner of Jimmy’s Saloon in Superior, agrees that when owning a family business, it extends your family. “Like anything, there are pros and cons to owning a family business,” says Kern, who purchased Jimmy’s Saloon from his mother, Renee, about three years ago.

“Family-run companies have a level of commitment that is hard to match,” she says. “They tend to have stability in leadership and the organization itself. Family businesses think longterm — in years rather than quarters, which can allow for good strategy and decision-making.”

His mother stops in to help once in a while, and his brother, Kevin, bartends twice a week. In addition, Kern’s fiancé, Emily Leftcowitz, helps cover his shifts if he has city council or Tavern League meetings.

Such is the case at Christy’s Landing, notes Christenson, adding that the family has set up a corporation, with rights of refusal and stock buyout policies in place.

“As the next generation has grown and our generation is aging, we have begun discussions on the plan for the future of the business,” he says. “As of now, there is no definite answer, but we are in agreement that we would prefer to keep the business in the family for the next generation. This mainly depends upon the wishes of the fourth generation.”

“As a smaller family neighborhood business, our customers are an extension of our family. They ask about us, about my [auto] racing, how I did. It’s almost like a huge family, a family that works here, because the customers are invested in us.”

Having a family-owned and operated business also brings a heightened level of stability, says Herwig. www.tlw.org

HOLDING STEADY Because there is so much pride in having a family-owned business, whether that

business will continue into the next generation can also be a source of major heartache and challenge for families.

Wayne Machut owns Machut’s Supper Club in Two Rivers with his brother, Scott, and sister, Paulett, both of whom are younger than he is. The siblings are joined in the business by Wayne’s son, Quinn, who works fulltime; his daughter, Lara, who works part-time; and Paulett’s sons Shane and Cody and daughter, Jessie, who all work part-time.

“I would like to retire or at least cut back to part-time,” says Wayne Machut. “I will be 69 soon, and my partners and I are working more hours now than we ever did. If we could sell now, we would, as the third-generation full-time employee shows no interest in taking over.”

Originally a small country tavern, the business was started by Wayne, Scott and Paulett’s father, Dennis Machut, in 1961, JULY/AUGUST 2019

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and grew as the family patriarch added equipment and expanded the space.

sometimes you just need to sit down, have a beer together and get back on track.

While Kern is relatively new to tavern ownership, he lights up a bit when talking about a young niece who has shown interest in the family business. “I’m holding steady right now, but I do have a niece who has had some discussions with my mom about being in business,” explains Kern.

“She wants to get a degree in marketing and business and has talked about the possibility of working for me one day.”

PRACTICAL ADVICE

He adds: “It excites me to see that she’s interested in the family business. It’s not the most glamorous or easy job, but there’s a lot of pride in it. If she wants to carry on the family business one day, that would be great.”

There’s an added level of pride in the fact that the building that houses Jimmy’s Saloon has been a family-owned business since the 1940s. Kern’s family is only the second family to run a business at the location. “Being the second family to own a business at this location in that many years is kind of a neat deal, especially when there are a lot of businesses that don’t last or family businesses that don’t make it through even the first generation,” he says.

Succession planning is just one of the unique challenges facing family-owned businesses, says Herwig; other challenges include establishing strong governance and hiring non-family leaders.

KEITH KERN WITH HIS MOTHER, RENEE. JIMMY’S SALOON

But perhaps the most poignant challenge is the ongoing struggle between love and money. “Combining family relationships — love — and business decisions — money — can be challenging and emotional,” says Herwig. “There are many different goals, perspectives, wants and needs among the family group that should be recognized and considered. Family conflict can be very hard on the business.”

Christenson knows what this tug-of-war feels like. “There can be as many different opinions on operations, policies, future of the business as there are owners. We’ve surely had our share of arguments and disagreements, but somehow we’ve always been able to come to an agreement that everyone can live with,” he says.

“Feelings get hurt in the short term, but

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There was no shortage of advice from our Tavern League members and outside experts when it comes to successfully running a family-owned business. Here are some of their top tips.

Know you’re not alone: “Realize that all family businesses have similar challenges,” says Herwig. “You can learn how to navigate them.”

There are many resources available for family-owned businesses like the Family Business Center at the Wisconsin School of Business. In addition, your accountant, lawyer and other professionals you engage with can often offer practical advice or refer you to consultants that specialize in family businesses, such as Giersch Group.

“Be willing to seek outside help and guidance when needed,” adds Herwig.

Work on the business, not just in it: It’s easy to get bogged down in the day-to-day tasks of running a business, regardless of whether it is family owned. To that end, Herwig recommends setting aside time to work on the business. This includes the establishment of good governance and starting succession planning early.

“It is a process with many moving parts, and it takes time,” she says.

Define roles: Interviewees agree that its critical to have well-defined roles.

At Machut’s Supper Club, Scott serves as the bar manager, Wayne is in charge of the kitchen and does the bookkeeping, and Paulett handles reservations, banquet set-up, employee scheduling and cooking.

It’s particularly important to clearly define who is handling employees and staff issues, says Christenson. “No employee wants to have six different bosses that all have the same ownership telling them what to do. There could be six different opinions coming at them in such a case.

Certainly, there will be times when things need to be taken care of differently, but in my experience, it is the best way to keep a happy staff and ownership.” www.tlw.org

And don’t just make family members’ responsibilities clear, define their rights and expectations as well, adds Giersch. “When being a family member in the business means whatever you want it to mean, things can go south very fast. Every family member has to be clear on what is expected of them if they are going to join the business. Also, everyone should agree that ‘fair’ does not mean ‘equal.’ People bring different things to the table and that impacts their role and their rewards tremendously.”

Setting these boundaries, he adds, comes from strong family leadership.

“Working in the business is a privilege and it has to be earned every day. The family leader has to maintain standards and boundaries and not let people get away with things. I’ve come to see that generosity becomes entitlement when it is repeated, so I try to balance the privileges with the responsibilities.”

Communicate: “Communication is very important,” says Kern. “You have to know what you’re getting involved with and talk openly. Don’t make any assumptions.”

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Herwig adds that you have to be willing to have difficult conversations, and it’s OK to get outside help if needed. “A facilitator or mediator can help make sure everyone feels heard,” she says.

Get away: Take time to have fun and enjoy each other as family … away from the business, advises Herwig.

Be respectful: Kern notes that in an industry where alcohol is involved, it can be easy to lose your composure. When things get tough, be respectful, take a few deep breaths and remain calm. “At the end of the day, it’s about respect … it’s important to respect the people in front of you,” he says. “You might have a different idea and want to change the world, but your family members in the business bring a lot of knowledge, too.”

Machut adds to hang in there and try to not let the little things get to you.

“I once had a friend that would say to me, ‘Wayne, just roll with the punches.’

It would tick me off then … now I say that to others.” TLW

RESOURCES FOR FAMILY BUSINESSES UW-Madison Family Business Center Director Sherry Herwig sherry.herwig@uwfbc.org www.uwfbc.org Giersch Group Offices in Milwaukee, Brookfield and Madison www.gierschgroup.com 414-915-5800

ERIC CHRISTENSON WITH FAMILY, FIRENDS AND EMPLOYEES. CHRISTY’S LANDING

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Brain Power Tips to keep your memory in top shape

By Amanda N. Wegner

When was the last time you misplaced your keys? Or, asked someone their name only to forget it as soon as the conversation was over? Have you stood in front of the open refrigerator, not sure what you were looking for?

You likely aren’t losing your mind. Instead, you should give it a little more care and attention.

“Like the old adage goes, ‘Use it or lose it,’” says Dr. Garth Schneider, Aurora Health Care, Lake Geneva. “Our brains are very much like our muscles in that you have to constantly exercise them to keep them strong.”

For years, scientific research hinted at the idea that we hit our mental peak in our 20s. But now we know that’s not true.

While our brains are at their maximum volume in our 20s and the brain tissue does atrophy as we age, there are several areas of memory and learning that remain unchanged with aging.

For instance, procedural memory, or our ability to complete familiar tasks, remains unchanged, says Dr. Alexis Eastman, an assistant professor of Geriatric Medicine at UW Hospitals and Clinics. Semantic memory, which includes things like vocabulary, actually improves with aging, and some scientists suggest that our ability to see the “big picture” increases with age as well, supporting the idea that with age comes wisdom.

The types of memory that do change with age mainly involve memory retrieval, she says. This might include episodic memory, such as having difficulty recalling what you ate for lunch; source memory, such as not remembering where you heard a particularly interesting www.tlw.org

piece of gossip; or “flashbulb” memory, which is the memory of where you were at a particular point in time.

way of maintaining a good memory.”

Schneider concurs: “Our overall brain storage, along with our ability to process memories, is unlimited. As we age though, encoding and retrieving memory may be a bit slower than when we were younger.”

HEALTHY BODY, HEALTHY MIND

So how do we keep our brains active and memories sharp? In short, there is no silver bullet. “There is no way to improve memory artificially,” says Schneider, “it does take learning and effort. Overall healthy habits are a good

Here are eight tips for doing just that:

“What’s good for the body is good for the brain,” says Dr. Jim McCoy, Mercy Walworth Medical Center.

Eastman agrees saying that evidence increasingly supports the idea that physical health is imperative to maintaining mental function. “Daily exercise is an important component of brain health, as it improves blood and oxygen flow to the brain and likely has other effects that we don’t fully yet understand.”

WHEN IS FORGETTING NOT JUST FORGETTING? Normal age-related memory changes are occasional and temporary.

“You might occasionally forget where you put your keys, occasionally forget someone’s name or occasionally forget to pay a bill on time. You might temporarily be unable to think of the right word to use, but remember it later. These are all normal,” says Dr. Alexis Eastman. “Memory changes cross the line into abnormal when they start to become common, permanent and disrupt your life.”

This includes, says Dr. Garth Schneider, difficulty with simple tasks, inadequate personal hygiene, getting lost in familiar places, inability to follow directions, repeating stories, showing poor judgment and inappropriate behavior. These are all associated with dementia and warrant further evaluation with a physician.

But Dr. Jim McCoy adds that anytime someone is concerned about their memory, that’s worthy of an evaluation.

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Schneider recommends at least 20 to 30 minutes of exercise a day for brain benefits.

In addition, eat healthy. A study released in the May 2015 issue of Neurology showed that a healthy diet containing lots of fruits and vegetables, nuts, fish, moderate alcohol use and minimal red meat is an important factor for lowering the risk of memory and thinking loss.

If you have chronic medical conditions, such as high blood pressure, sleep apnea or diabetes, says Eastman, it’s important to manage these appropriately as well.

“I’ve seen a lot of people worried about recent declines in memory, but they have bad health in general. The baseline thing that is so important for mental function is managing your overall health. It all starts there.”

GET SOCIAL “Socialization and interaction with other people is so important for memory,” says McCoy. And go beyond conversation: Plan gatherings and outings with other people.

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“Many studies have shown the importance of human connection, both among peers and between generations, in the preservation of mental function and emotional health. People with strong social networks live longer, higher quality lives than those who are isolated,” says Eastman. To expand your circle, get involved by joining a new group, volunteering 4:32social PM and participating in community events.

PAY ATTENTION AND STOP MULTITASKING A main impact of today’s busy lifestyle on mental acuity, says Eastman, is that chronic stress is a known cause of cognitive difficulty as well as physical decline.

CORPORATE & AFFILIATE MEMBERS GET IN FRONT OF TLW MEMBERS! Purchase a Window Decal for the TLW’s Annual Fall Convention in Green Bay: • Your company’s name and logo will be the first thing members see.

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“It doesn’t matter if you’re 80 or 40,” adds McCoy, “but if you’re not paying attention, you’re not going to remember. In addition, multitasking is one of the worst things you can do as far as trying to remember. The more you try to cram into one moment of time, the less likely you are to remember.”

When you are trying to learn or memorize information, find a calm, peaceful environment; in the car with the radio blasting is not the best time to try to memorize something.

LEARN NEW THINGS The brain has an amazing ability to adapt and change, which is called neuroplasticity. With the right stimulation, our brains can form new neural pathways and alter existing connections; as a result learning and new challenges are critical to keeping mentally active.

“We need to continually challenge ourselves by learning new things: a new skill, a new language, a new hobby, something we currently don’t know in order to challenge our minds to expand and learn,” says McCoy. www.tlw.org

Interestingly, the verdict is still out on brain games, like those found on Luminosity.com and BrainHQ. “They’re not going to hurt, but what’s not clear is how that crosses over into real-life activities,” says Schneider. “They can improve performance of the specific game or skill, but you might not necessarily get benefits elsewhere.”

REDUCE STRESS It’s well documented that a good night’s sleep (seven to eight hours) is important in helping to reduce stress. “A growing amount of research also suggests that stress reduction, through physical exercise, meditation or other relaxing activities, helps preserve brain function, and certainly improves emotional health,” says Eastman.

WONDERING WHEN YOUR TLW MEMBERSHIP IS DUE? NO WORRIES – LET US HELP!

Additionally, there are many classes and online free resources on mindfulness meditation, which has the most evidence supporting it as a stress-reduction technique.

TAKE UP SOME NEW MEMORY AIDS AND TRICKS While today we’re busy memorizing facts, names and numbers, our ancestors relied on stories, images and patterns to remember things. Not only did it work for them, it’s proven that these things are easier for our brains to remember and process.

To put this into practice, if you tend to forget where you park when in a large lot or ramp, “recreate” the parking section as a mental image; for instance, remember 2B as two bees buzzing around your car.

Other tricks and aids include lists, mnemonics and writing things down.

Another trick is to get and stay organized. “If you live a disorganized life or have a disorganized place, it’s going to be more difficult to have a sharp memory,” McCoy adds.

“People often think that if they have to use these aids, there’s something wrong.

There really isn’t. We all have trouble remembering certain things and developing habits that help are a good idea,” he says. “Using tools or tricks doesn’t mean something is wrong with us.” TLW www.tlw.org

The TLW has tools in place, so you can conveniently auto-renew your membership annually.

Save Time • Simplify the Process Eliminate Unintentional Renewal

Why Not Give One of These Effortless Options a Try? Check the Auto-Renewal Box on Your Next Dues Notice OR Fill Out the Auto-Pay Authorization Form (Please flip the page, fill out the form and return to the TLW.)

Call 800-445-9221 to auto-renew.

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LEGISLATIVE NOTES WHO IS REALLY WRITING OUR LAWS REGARDING LICENSING?

BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

T

he role of the Wisconsin Legislature is to make laws or in some cases delete or amend existing laws.

When the drinking age was changed to 21 it wasn’t done by an unelected bureaucrat at the Department of Transportation — it was a bill passed by the elected representatives of the people and it became the law of the state of Wisconsin. This is not ground-breaking news. It is the concept our country was founded on — no taxation without representation. It is the job of elected officials to pass laws and agency staff to follow them.

said it wasn’t. No bill, no legislation and no administrative rule was passed — instead one person at the Department changed this long-standing law even after the Attorney General told them they were wrong.

Yet, around six years ago an unelected bureaucrat at the Department of Revenue decided to change the law with regard to when a liquor license is required for a private event. This change was made without any direction from the elected representatives in the state legislature. Some of our members confirm that staff at the department told them a license was needed for a “wedding barn” when they called to inquire about it around six years ago. Wisconsin’s former top alcohol agent at the DOR has confirmed that it was the department’s position that a private event venue like a wedding barn needed an alcohol license. After his retirement, the department’s position changed but the law did not.

The DOR policy first started under the Walker administration.

Shortly after Tony Evers defeated Scott Walker he was asked about the “wedding barn” issue and he said he believed that there needed to be regulation for “wedding barns.” After he took office, however, the Evers administration said they would not require private events to get a liquor license. Absent any legislative directive, the Department of Revenue came out with a far-reaching guidance memo detailing a variety of ways to operate without a liquor license. Under this new “policy” a person does not need to obtain a liquor license if they host a private event and do not directly sell alcohol to attendees.

Most every one of our members hosts private events under their liquor license. Why is a license required for their private events and not others? That was a question posed to Attorney General Schimel last year and he concluded that private event venues must obtain a liquor license to operate and the DOR policy was wrong. His conclusion was very much the same as one reached by Attorney General Jim Doyle over 25 years ago.

Unfortunately, this wasn’t the opinion of an unelected bureaucrat at DOR. Instead of following the advice of the Attorney General, the Department chose to rely on the opinion of an unelected bureaucrat who doesn’t even have a law degree.

One day the Department of Revenue said a liquor license was required to operate a private event venue and the next day they www.tlw.org

Democrats and Republicans seldom agree on anything. But Attorneys General Jim Doyle (Democrat) and Brad Schimel (Republican) both agreed the law requires private events to obtain a liquor license if alcohol is consumed. The current DOR policy is reckless and disregards the advice of two attorneys general. The DOR policy has begun to create business casualties across the state. A number of longtime banquet facilities have closed their doors in the last few months citing a loss of business from weddings and other private events. The DOR policy has created an unfair environment for licensed businesses to compete.

It is inexplicable that a state regulatory agency would promote a policy to encourage business to operate without a liquor license. This policy is not just for “wedding barns,” it applies to anyone, including convicted felons who want to operate a business without obtaining a liquor license. Simply host a private event and do not directly sell drinks to attendees and no license is required. Why is a license needed at all? Alcohol is a controlled substance and the U.S. Constitution requires states to regulate it — it does not provide an exception for private events.

To see the DOR guidance memo and how to contact your legislators, please visit the TLW website for more information: tlw.org. TLW

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© 2017 ANHEUSER-BUSCH, BUDWEISER® BEER, ST. LOUIS, MO

PROUDLY RAISED ACROSS AMERICA.

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ACCOUNTING ON TAP BE PREPARED: RETIREMENT PLANNING BEGINS WITH SAVING AND SELECTING THE RIGHT PLAN

BY DAN BERGS, CPA

R

etirement. That one word can pack quite the punch. It can mean excitement, freedom and adventure for some, while for others it can mean fear, anxiety or depression.

There are many ways to prepare for retirement, one important way is to make sure you have a financial plan. Many individuals have not saved adequately for retirement. At the very least, many will be disappointed to learn when they can retire (later) and how their standard of living after retirement may be impacted.

This situation has developed over the last few decades as pension plans have disappeared. The savings responsibility has shifted from an employer pension to the individual saving money through a qualified retirement plan. There are several retirement plans to choose from and the best option depends on your scenario.

TYPES OF RETIREMENT PLANS TO CONSIDER Qualified retirement plan contributions are tax deductible by the employer and tax deferred to the employee unless contributions are via a Roth contribution. The most common types that work well with family businesses are 401(k) plans, SEP (Simplified Employee Pension) IRAs and SIMPLE (savings incentive match plans for employers). Each of these plans have different rules and contribution limits. All of these plans allow catch-up contributions for individuals over age 50 or older by year-end.

Many family businesses use 401(k) plans. These plans have a higher contribution limit for employees and also allow for Roth contributions. These plans often have profit-sharing components that can help business owners contribute more to their plans as long as employees have a certain percent match. This can be a win-win as employees receive a match on their contributions based upon their wages and business owners have opportunities to contribute more into their

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retirement plans. One downside to the 401(k) plans is they are more expensive to maintain than the SEP IRA and SIMPLE IRA plans.

TAXING RETIREMENT SAVINGS A Roth contribution is an after-tax contribution to a retirement plan. Here’s an example: An employee making a $1,000 Roth 401(k) contribution pays tax on the $1,000 now and can withdraw the $1,000 contribution plus growth tax-free in retirement (over 59½ years of age).

A traditional 401(k) contribution reduces the taxable income of the individual and is taxable when distributions are taken in retirement (over 59½ years of age).

POPULAR PLANS FOR SMALL BUSINESSES SEPs and SIMPLE plans are popular because they do not have difficult or expensive annual reporting requirements.

They are easy to set up. SEP IRAs do not have an employee contribution component; the employer contributes a percent of employee wages up to 25%, and 20% for self-employed individuals (not to exceed $55,000 per individual in 2018).

Employers do not have to contribute every year, so when profits are down you are not obligated to fund the plan.

SIMPLE IRAs include employee deferrals and employer matches to the plan. Employers match up to 3% of employee wages for fully participating employees, but there is flexibility in employer matching contributions.

There are other options available depending on the profitability of each company. Every business and situation is unique. Please check with your advisor on which type of plan might be appropriate for your situation. Above all, do something. Your employees will appreciate it and you will appreciate it as well. You cannot afford to wait! TLW Dan Bergs, CPA, is a supervisor in the Tax & Business Services Department with Wegner CPAs LLP. Wegner CPAs LLP has offices in Madison, Baraboo, Waukesha and Janesville.

This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Dan at 608-442-1986 or dan.bergs@ wegnercpas.com.

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2019 Fall Convention Preview

“GO FOR THE GREEN & GOLD WITH THE TLW”

TLW 84TH ANNUAL FALL CONVENTION AND TRADE SHOW

ALTERNATE HOTELS HAMPTON INN DOWNTOWN GREEN BAY

OCTOBER 14-17, 2019

Ask for Tavern League Block Rates: Mon. $399, Tues./Wed. $139 Cut-off date: Sept. 16

(Attached to convention center)

201 Main St. 920-437-5900

“GO FOR THE GREEN & GOLD WITH THE TLW”

Ask for Tavern League Block No Monday Availability Standard King Rates: Tues./Wed. $149 Cut-off date: Sept. 16 Boutique Hotel

HOTEL NORTHLAND

HYATT REGENCY 333 Main St., Green Bay, WI 54301

(0.4 miles)

304 N. Adams St. 855-999-0104

HOST HOTEL HYATT REGENCY GREEN BAY

QUALITY INN & SUITES DOWNTOWN

333 Main St. Green Bay, WI 54301 920-432-1234

(0.9 miles)

321 S. Washington St. 920-437-8771

TLW block is FULL

Ask for Tavern League Block Rates: Mon. $159, Tues./Wed. $89 Cut-off date Sept. 14

2019 Fall Convention Registration Form - Hyatt Regency, Green Bay First Name

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Onsite Registration Prices Full Member Full Non-Member 1-Day Member 1-Day Non-Member

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Please complete and return (mail, email, fax) this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 24

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2019 Fall Convention Preview SCHEDULE OF EVENTS

Annual Food Drive: Please bring non-perishable food or cash donation.

SUNDAY, OCTOBER 13, 2019 6:00 P.M. Convention Committee Meeting Meeting Room 7 6:30 P.M. Pre-Convention Meeting Meeting Room 7

MONDAY, October 14, 2019 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting Grand C 8:30 A.M. to 3:00 P.M. National Certified Food Manager License Class & Exam – Auditorium (Class Registration is open to members and non-members) 12:00 P.M. to 1:00 P.M. Board Lunch – Grand B 3:00 P.M. to 6:00 P.M. Registration & $2 Bill Exchange

KI Lobby South Counter 6:00 P.M. to 1:00 AM Brown County Tavern League Welcome Party Location: The Ravine Pub, Grill & Banquet Hall Entertainment: Packer Game & DJ

TUESDAY, OCTOBER 15, 2019 8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange KI Lobby South Counter 9:45 A.M. to 10:15 AM Audit Committee Meeting Room 5A 9:45 A.M. to 10:15 A.M Nominating Committee Meeting Room 5B Please note Tuesday time changes from normal convention schedule 10:30 A.M. to 1:00 P.M. General Session – Meeting Room B Attendance Drawing Host League Intro – Eastern Zone VP Tim “Tippy” Tomchek Opening Ceremony – Brown County President Don Mjelde Color Guard Present Colors President’s Report – Chris Marsicano Secretary’s Report – Erin Pulaski Treasurer’s Report – Tom Dahlen Keynote Speaker – Dave Robinson www.tlw.org

ABL Report – Terry Harvath Special Club Awards Member of the Year Attendance Drawing First Timers Orientation 1:00 P.M. to 6:00 P.M. Trade Show - Exhibit Hall C Tic Tac Toe for TIPAC 1:00 P.M. to 4:30 P.M. Silent Auction for TIPAC Ballroom A2 & A3 1:30 P.M. to 2:30 P.M. Seminar – Department of Workforce Development: Your Questions Answered Meeting Room B Presented by Caleb Frostman 3:00 P.M. to 4:00 P.M. Seminar – Whiskey 101: Educate Your Staff & Patrons Meeting Room B Presented by Nadine Carlton 8:00 P.M. to 1:00 AM Cocktail Party - Meeting Room B Theme: “Go for the Green & Gold with the TLW” Band: TBA Band sponsored by: BMI 9:00 P.M. to 10:00 P.M. Live Auction

(Proceeds to DIRECT GIVERS)

Meeting Room B

WEDNESDAY, OCTOBER 16, 2019 9:00 A.M. to 4:00 P.M. Registration & $2 Bill Exchange KI Lobby South Counter 9:30 A.M. to 11:00 A.M. General Session – Meeting Room B Attendance Drawing Legislative Report - Scott Stenger Recruitment Panel Parade of Candidates Good and Welfare Attendance Drawing 9:00 A.M. to 1:45 P.M. Silent Auction for TIPAC Ballroom A2 & A3 11:00 A.M. to 3:00 P.M. Trade Show – Exhibit Hall C Tic Tac Toe for TIPAC

11:45 A.M. to 12:15 P.M. SafeRide Meeting – Meeting Room B 2:00 P.M. to 2:45 P.M. Vendors Drawings Trade Show Area (Attendees must be present to win) 2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing Trade Show Area (Exhibitor must be setup to win) 3:15 P.M. to 4:00 P.M. District Caucuses: 3rd District – Meeting Room 5A 4th District – Meeting Room 5B 5th District – Meeting Room 1 7th District – Meeting Room 2 4:15 P.M. to 5:00 P.M. District Caucuses: 1st & 9th District – Meeting Room 5A 2nd District – Meeting Room 5B 6th District – Meeting Room 1 8th District – Meeting Room 2 5:00 P.M. to 6:30 P.M. Cocktails with the President –

$25 Donation to TIPAC

Atrium

Sponsored by: TBA

THURSDAY, OCTOBER 17, 2019 10:00 A.M. to 12:00 P.M. General Session - Meeting Room B Attendance Drawing CORE Drawing & Check Presentation Lauren La Viola – CORE Gives Audit Audit Committee Report Nomination Committee Report Parade of Candidates Host League Drawing Foundation Raffle Trade Show Buyers Raffle Silent Auction Raffle Good & Welfare President’s Closing Remarks DVD Presentation Attendance Drawing 12:00 P.M. Brown County President’s Reception Brown County President: Don Mjelde Richard Craniums 840 S. Broadway Green Bay, WI 54304 Note: Times and events are subject to change without notice.

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2019 Fall Convention Preview

“GO FOR THE GREEN & GOLD WITH THE TLW”

EACH YEAR AT THE FALL CONVENTION, MEMBERS GATHER TUESDAY EVENING FOR

THE TLW LIVE AUCTION.

The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, 1 to 4:30 p.m. and Wednesday, 9 a.m. to 1:45 p.m.

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Judy Vandenhouten helps coordinate the auctions that benefit TLW Support.

Donating an item is simple.

1. P lease fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houterville@gmail.com Cell: 920-493-4329 2. B ring your item to the registration booth upon arrival to the fall convention.

•The auction committee decides if the item will go into the live or silent auction.

•All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

auction item form

2019 FALL CONVENTION PREVIEW If your league or members will be bringing auction items to the Fall Convention, please complete the form below and submit it to the Auction Chairperson Judy Vandenhouten.

Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions.

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation!

Return this form by Oct. 7, 2019 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee, WI 54216 26

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2019 Fall Convention Preview

“GO FOR THE GREEN & GOLD WITH THE TLW”

THE TAVERN LEAGUE OF WISCONSIN

MEMBER OF THE YEAR AWARD The award is presented annually to a deserving TLW member at the fall convention. Please take a moment to nominate a member who you feel is deserving of this award. The recipient is chosen based on service to the Tavern League of Wisconsin as well as service to community and family.

Many members are qualified to receive this award.

Complete the form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations to the TLW office by September 23, 2019.

Last year’s member of the year was Jerry Day.

auction item form

2019 FALL CONVENTION PREVIEW Name Business City, State, Zip Local League Please state why you feel this person should receive the TLW Member of the Year Award.

(Attach additional information and supporting documentation if necessary.)

Your information: Name Local League Phone Number Date

Thank you for submitting this entry, please return to the TLW office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713.

Deadline is September 23, 2019. www.tlw.org

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LEAGUE PROFILE EAU CLAIRE CITY/COUNTY TAVERN LEAGUE

Eau Claire CITY/COUNTY TAVERN LEAGUE

There was a good turnout last December for Eau Claire City/County Tavern League’s annual Christmas party held at Lake Hallie Golf Club in Chippewa Falls.

t’s summertime and the Eau Claire City/County Tavern League is keeping busy. “We have a lot going on right now,” says league President Donn “Dino” Amundson, who is owner of the Lake Hallie Golf Club in Chippewa Falls.

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In addition, in mid-June, the league hosted its second charitable golf outing in support of the Wisconsin Veterans Home in Chippewa Falls. Read more about this organization and event on page 30.

About 72 members strong, the league is currently ramping up for its 2019 Spot the Shot program. “We started it a few years back … we picked up the idea from other counties. A lot in the tavern business are familiar with how it works,” says Amundson, who has been president since 2013.

While the league is busy this summer, Amundson is quick to point out that charitable giving is a year-round venture for their members.

The Eau Claire City/County Tavern League runs this scavenger hunt-like program for three months, from late July through September. With the kickoff just days away, the committee is hard at work gathering photos for this year’s Spot the Shot book. In mid-October, the league throws a party for those who successfully complete the book by locating all the pictured items at participating TLW member businesses. “I believe we’re in our sixth year. It’s a lot of fun and amazing to see how many people will hit all 45 establishments,” says Amundson.

A big fundraiser for the Eau Claire City/County Tavern League is their involvement in Country Jam, a country music festival in Eau Claire each July. For each festival, the league pulls together a group of volunteers to staff the VIP booth.

Festivalgoers pay extra for access to the VIP booth, where they have access to perks such as free alcohol. The Tavern League volunteers help staff the booth with other bartenders and are “paid” for their time.

“Everyone who volunteers for Country Jam is paid an hourly wage,” explains Amundson. “The money for their time is donated to the Eau Claire Tavern League. It’s our biggest fundraiser.”

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Each year, the league supports an Adopt-A-Family program, specifically geared to support families in the industry that may be struggling a bit. Each family supported receives funds at the start of the school year and again before Christmas.

“We try not to turn anyone away,” says Amundson. “We change families every single year, and support one to four families at a time.”

And once a year, before one of the league’s standing monthly meetings, members clean their designated stretch of roadway as part of the Adopt-A-Highway program.

“We do a lot of different things to support our community,” says Amundson. He adds that he is “pretty proud” of the Eau Claire City/County Tavern League membership and their commitment to not only the industry, but also the league.

“We have 20 to 30 members who regularly attend our meetings and they are very receptive to things that I bring to the table. It’s just a good group, and I’m proud to represent them. The Eau Claire City/County Tavern League, and the Tavern League of Wisconsin as a whole, are doing great things throughout the state.” TLW www.tlw.org

BUSINESS SPOTLIGHT CONNELL’S SUPPER CLUB AND CONNELL’S CLUB 12 baskets and relish trays. “We are really an old-fashioned supper club,” says McDonough. “We’re what a supper club should be.”

Regular clientele includes locals, visitors and those who are willing to make the drive for the experience. “We have diners from all over,” says McDonough. “Just the other night, we had a couple who drove down from Minneapolis just to have dinner here.”

Both of Lynn McDonough’s restaurants are family-friendly and feature a traditional supper club atmosphere. Connell’s Supper Club in Chippewa Falls and Connell’s Club 12 in Fall Creek pride themselves on their signature Old Fashioned cocktails.

Family-friendly establishments, each of McDonough’s supper clubs are lucky to have longtime staff who know how to provide excellent customer service. Employing about 30 people between the two businesses, McDonough has two managers who have been with him for 30 years as well as the first waitress he hired. “You can’t really top that,” he says.

ynn McDonough, member of the Eau Claire City/County Tavern League, has been part of the bar and restaurant industry for a long time. Fifty years to be exact.

L

Connell’s Supper Club is open seven days a week at 4:30 p.m., while Connell’s Club 12 is open Tuesday through Friday at 11 a.m. and Saturdays at 4:30 p.m.

“My first place dates back to 1969, a bar I bought when I was 18 years old, in Mondovi. It was a beer-only bar, back when the drinking age was 18,” says McDonough, who currently owns Connell’s Supper Club in Chippewa Falls, and Connell’s Club 12 in Fall Creek. With a bit of a chuckle, he adds: “I think I’ve been around for a day or two.”

A Tavern League of Wisconsin member for at least 20 years, McDonough likes to participate in local issues and charities, supporting area schools and organizations. “I like to get involved in some of the things that the Tavern League supports,” he says. “I like to get involved to help fight for our customers, our community, our businesses and our industry.” TLW

While he once owned eight properties through the Eau Claire region and throughout northern Wisconsin, McDonough’s two current establishments are both supper clubs. He started Connell’s Supper Club on April Fool’s Day in 1988, and Connell’s Club 12 about 15 years ago. “We strive to provide the finest dining experience to all of our guests,” says McDonough. “Our traditional supper club atmosphere makes both places unique venues for a great night out.”

Connell’s Supper Club 18525 50th Ave., Chippewa Falls 715-723-5656 Connell’s Club 12 E11295 U.S. Hwy. 12, Fall Creek 715-877-2140

Through the years, McDonough’s establishments have perfected their cocktails, particularly their signature Old Fashioned. “We sell tons of them,” he notes.

When it comes to food, onion rings or cheese curds are a great way to kick off the evening. “An order of Connell’s famous homemade onion rings, hand-breaded and fried to a golden crisp, makes the perfect start to your meal,” says McDonough. For dinner, sure bets include the establishments’ seafood and steak entrees.

Stools, Tables, Booths, Outdoor Furniture and Full Line of Bar Supplies.

What people love about the businesses, he adds, is their commitment to the supper club tradition, including cracker

www.BandKBarSupplies.com

www.tlw.org

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CHARITY SPOTLIGHT WISCONSIN VETERANS HOME AT CHIPPEWA FALLS he Wisconsin Veterans Home at Chippewa Falls stands ready to serve those who served us. “We provide services when our veterans can’t be cared for in their own homes,” says Katie Plendl, director of Admissions and Volunteer Services.

T

to participate in the golf outing, says Plendl, which provides them with great joy. “We bring a busload of residents out to enjoy the day, have lunch and meet the golfers supporting them,” Plendl explains.

The Wisconsin Veterans Home at Chippewa Falls is a 72-bed skilled nursing facility for veterans and their spouses as well as Gold Star Parents. In order to be admitted, a veteran must have a need for 24-hour care and have served in one of the five main military branches: Army, Navy, Marines, Air Force and Coast Guard. At present, says Plendl, the facility serves veterans from a number of conflicts, including World War II, Vietnam, Korea and the Persian Gulf. There is currently about an 18-month waiting list to get into the facility. “There is definitely a need in the Chippewa and Eau Claire areas,” says Plendl.

Whether putting from their wheelchair or while standing upright, about a dozen home residents were scheduled to participate in this year’s event. “It provides an opportunity for them to do something they love, enrich their lives and reminisce. It’s a neat time for them. The golfers are not just supporting the home monetarily, but they are supporting smiles for our residents.”

While the Wisconsin Veterans Home at Chippewa Falls receives state and federal funding to support its daily care costs, additional support and amenities come from fundraising activities, thanks to the Chippewa Veterans Home Recreation Committee, a 501(c)(3) organization comprised of about 40 local veterans’ organizations.

“Their role is to help solicit funds to do special things for our veterans,” says Plendl. “In addition to doing a lot of volunteer activities, they help bring in money, hours, time and talent.”

One such activity is a Flag Day golf outing initiated by the Eau Claire City/County Tavern League. Now in its second year, the Flag Day golf outing supports the veteran’s home. In its first year in 2018, the outing raised more than $10,000 for the home. “It was such a great event for the home,” says Donn “Dino” Amundson, president of the Eau Claire City/County Tavern League. “It went so well, and it is very unique because of the support it got from the community.”

Some residents of the veteran’s home have the opportunity

Activities like the Flag Day golf outing are an integral part of the activities the home can provide to enrich veterans’ lives. Funding helps support activities such as trips to baseball games and the movie theater; live music during the home’s happy hour; and a veterans ball, much like a traditional military ball, that includes tuxedos and dresses for residents, music and dinner.

At present, supportive funding is helping to place more benches, tables and chairs outside the home so the grounds can be enjoyed by everyone.

“Support from events like the Tavern League golf outing help provide the little extras that can make life a little better for our veterans,” says Plendl. “These funds are providing the amenities that help them have a full life when they are here with us, things that are just special for veterans that we couldn’t do without their support.” TLW WISCONSIN VETERANS HOME AT CHIPPEWA FALLS Katie Plendl 715-720-6629 dva.wi.gov/Pages/veteransHomes/VeteransHomeCF.aspx Far Left: Dell Braunberger, volunteer with the Wisconsin Veterans Home at Chippewa Falls and Harry Bauer, chair of the Chippewa Veterans Home Recreation Committee during this year’s Flag Day golf outing.

Left: A group of community members participating in the Flag Day golf outing.

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POS $2999 Per Station POS $2999 Per Station In this column we’ll introduce you to a district director of the Tavern League of Wisconsin. The individual featured is a director representing the league that is highlighted in this issue. For the July/ August issue, we’d like to introduce you to 7th District Director Donn “Dino” Amundson.

became president in 2013. I still hold that position and I’m in my second year as a 7th District director.

EMV is coming

Q. TELL US A LITTLE BIT ABOUT YOUR BACKGROUND. I was born and raised in Eau Claire. After high school, I played junior college baseball in Golden Valley, Minnesota.

In addition, I played semi-pro baseball and major league fast-pitch softball. I’ve been involved in ski jumping and was a member of the hill crew at the 2002 Winter Olympics in Salt Lake City, Utah. I am a member of the Eau Claire Ski Club Hall of Fame, and I still stay involved when I can.

I am married to Mary Ann and we have two children and four grandchildren. In 2009 we purchased Lake Hallie Golf Course, located between Eau Claire and Chippewa Falls, with our partners Dave and Barb Eisenhuth. Besides the golf course, we have a full-service sports bar and restaurant that we keep open year-round.

Q. WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUES FACING TAVERN LEAGUE MEMBERS? The biggest concern for everyone is getting and hanging on to quality help. We’re dealing with a different generation and their work ethic is a whole lot different than when we were brought up. Things like showing up on time, working hard and being respectful are critical. Our industry is a great environment to be a part of when these little things come together.

Q. ARE THERE SPECIFIC ISSUES UNIQUE TO THE 7TH DISTRICT THAT YOU ARE FOCUSING ON? The SafeRide Program in rural areas always seems to be a challenge, but these parts of our district are doing a great job of offering the services that they can for their customers.

Another issue is communication. We take a little pride in the fact that the 7th District has one of the largest TLW membership rolls in the state. I think we’re all proud of how well we get along and that we support each other in various fundraisers and golf outings. As all districts in the state, we are all working on increasing membership. I believe that all comes about with a little communication.

Q. WHY DID YOU BECOME A TLW MEMBER? Q. WHAT DO YOU ENJOY MOST ABOUT BEING A Restaurant and Restaurant and My parents (Don and Mary Jo Amundson of Eau Claire) DISTRICT DIRECTOR? Terminal Bar POS Systems Credit Card, ATM and POS Processing Services Bar POS Systems Credit Card, ATM and POSCredit Processing Services with Printer Card, ATM and POS Processing Services Credit Card, ATM and POS Processing Services were in the bar business for over 45 years and they were very I’m only in my second year, so I’m still in that “taking it all YOUR WISCONSIN BASED & TRUSTED Restaurant and IPad POS involved withPROCESSING our Tavern League.

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FEATURED AFFILIATES JUST IN TIME REFRIGERATION

MASS APPEAL SPECIALTIES

Justin Boid moved to Wisconsin with his family nearly 11 years ago, and with almost 30 years of commercial refrigeration experience, he’s established a successful business based in Monona. Just In Time Refrigeration employs 20 people and services the Dane County area, but also has clients in Milwaukee and Wisconsin Dells, and areas in between.

Tom Wilkinson opened Mass Appeal Specialties Inc. in 1972. He says the first TLW Convention he attended was in 1975, and he’s only missed a few since then. His Green Bay-based business is thriving, and Wilkinson is grateful to the 3,500 bars in Wisconsin that buy promotional apparel and other items from Mass Appeal.

“It’s taken a lot of years to build it up, but we have a lot of customers that I’ve done business with for more than 40 years, and now I’m working with their kids,” Wilkinson says.

The company’s central Dane County location, just off Monona’s Edna Taylor Parkway, allows techs to be on-site quickly. Director of Sales David Joe says the team likes to respond within four hours if at all possible but guarantees a 24-hour response.

Just In Time provides walk-in coolers, freezers, bar cookers, under-counter coolers, as well as ice machines. It’s a registered dealer and distributor for the following brands: NuTone, Manitowoc, American Standard, Scotsman, Ice-O-Matic, True, Master-Bilt and Beverage Air. Although service and sales are key components of the business, Joe says the Just In Time team offers design services for walk-in coolers and freezers. “We do a lot of site visits to make sure that everything fits,” he explains. “Many new bar owners do not really know what they need, so we help them along with the process too. Or if they buy something online, we’ll just install it for them.”

Another service Joe says is popular with customers is the company’s preventative maintenance plans for refrigeration/ cooling equipment. He explains that if owners maintain their equipment, it saves both time and money in the long run. The hourly service rate also decreases for those enrolled in the preventative maintenance program, he adds.

The company works with a wide variety of businesses and organizations with the ultimate goal of exceptional customer service. Its staff of three full-time artists can create 200 to 800 shirts per hour depending on the order specifics. Wilkinson says within their warehouse’s 48 aisles of inventory they stock more than 100,000 pieces of apparel, so items can quickly be personalized and sent from Green Bay to anywhere in the world.

The launch of the company’s website expanded Mass Appeal’s business nationally and internationally. “It took us 13 years to build it, but we have all the top brands on there today and more than 950,000 items,” Wilkinson says. Delivery, he explains, is within seven to 10 business days.

Mass Appeal also has a showroom in Green Bay with 1,400 items on display — a great asset for local customers who want to check out merchandise before ordering. According to Wilkinson, this has been especially helpful for the women’s apparel orders. They can try on a sample to see what line and size fits best. Sizes range from XS-6X and the company offers garments for all ages.

Joe has a long history with the TLW and says he knows the value of the organization, both at the local and state levels. “We know the Tavern League reaches out to a lot of individuals, and our tavern/restaurant owners are part of that community,” he says. “They read this magazine, attend meetings, go to the golf outings and are engaged in the industry.”

As far as new products, Wilkinson says buffalo plaid has become really popular, so Mass Appeal is manufacturing hoodies in red, blue and orange plaid. They have stripes on each shoulder, a little plaid on the V-notch in the front and inside the hood. Camo has also been popular with their customers. In fact, the company is beginning to manufacture Prymal camouflage in orange, blue and pink, as well as a snow camo. “We’re doing some new stuff,” Wilkinson says, excitedly.

He encourages TLW members to keep an eye on their refrigeration equipment, especially in the hot summer months.

The heat puts more stress on equipment, causing it to work harder than in other months. If any machine is struggling or an owner is looking to update to more efficient technology, Joe says, members can give him a call anytime. “We’re here and available with quick response times,” he concludes.

TLW members enjoy the fact that Wilkinson’s team prints the organization’s logo on apparel too, one of the few companies to do so, he says. Just recently Wilkinson donated TLW logoadorned items for a Tavern League event and says he’s happy to give back where he can. “We’ve become friends with a lot of people,” he adds. “It’s a great organization. We enjoy the people and the events.”

JUST IN TIME REFRIGERATION LLC

MASS APPEAL INC.

6400 Edna Taylor Parkway, Monona WI 53716 608-838-1314 | justintimeref.net

2247 Ullmer Court, Green Bay, WI 54303 920-469-2000 | massappealinc.com

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Where You Belong Affiliate Member

PRETZELHAUS BAKERY Ken St. Clair of Brookfield is a representative for TLW Affiliate Member PretzelHaus Bakery. He says the Westchester, Ohio-based company is the only manufacturer of a shelf-stable, soft, Bavarianstyle pretzel. “They’re never frozen, never refrigerated and provide the operator with zero loss of product,” St. Clair explains.

Consistency is the key to this product, with very little changing over the years. Another thing that’s remained the same, according to St. Clair, is the appreciation TLW members have for the company’s quality offerings.

The PretzelHaus pretzel can be marketed in a number of ways — from a clip strip behind the bar to a menu-listed appetizer with accompanying cheese sauce to dress it up. St. Clair says that it’s great for members who serve food but don’t keep their kitchens fully operational until closing time.

He offers one suggestion: “Simply fry them with Parmesan cheese and/or garlic powder, then serve with marinara sauce. If the bar is open until late, this is something they can prepare very quickly for their customers looking for something to eat,” he says. “It’s also more substantial than a bag of chips.”

Partnering with the Tavern League since 1988 Auto - Home - Life - Health - Business Representing:

Since 1996

2916 Church St. Stevens Point, WI 54481 Tel: 715.344.8383 Toll-Free: 800.675-5137 www.DisherInsurance.com

Mike Disher - Matt Disher - Michael Disher II - T.J. Phillis

The soft pretzel is also a higher value item for food of the same type. In addition to the traditional salted and plain soft pretzels, PretzelHaus Bakery offers a cinnamon/sugar variety, which St. Clair says can be accompanied by a 2-ounce icing cup.

PretzelHaus Bakery items can be found through several distributors around the state, from both standard food service providers, but also novelty food vendors.

St. Clair has a long history with the Tavern League, as his father was a member when he represented the Taylor Wine Company.

Today, the tradition continues as the younger St. Clair represents Pretzelhaus Bakery.

“Being an affiliate member gives us opportunity to reach many,” St. Clair says. “As a manufacturer’s representative, it would be physically impossible for me to make calls on all the individuals who are TLW members. The great thing is — they come to their convention and attend the trade show!”

St. Clair says that he believes the TLW is a great organization with members who truly make an effort to do business with its affiliates, and he is excited to continue being involved.

PRETZELHAUS BAKERY

17565 Evergreen Court, Brookfield, WI 53045 262-309-9902 | pretzelhausbakery.com www.tlw.org

WALLY 414-217-1731 DAYTON 262-510-4513 wimilkcaps.com JULY/AUGUST 2019

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NEW MEMBERS TLW NEW MEMBERS APRIL 29, 2019 – JUNE 17, 2019 STATE ONLY

Walworth County

Waukesha County

Oakstone Recreational Josh Vinluan Cottage Grove, WI

Beer Bank Saloon Tom Dye Darien, WI

Point On Main Rita McKeown Waukesha, WI

Lulabells Dockside John Tamvzian East Troy, WI

DISTRICT 1 Kenosha City The Beer Gardens Lissa Gittens Kenosha, WI

Waukesha Lodge Of Elks No. 400 Waukesha, WI

DISTRICT 3

DISTRICT 2 Dodge County

Grant/Iowa County

Kenosha County

Wooly’s Tavern Erik Wollert Fox Lake, WI

Betsy’s Naomi Michek Highland, WI

Stein Farms Clem Stein Salem, WI

Madison/Dane County

Kickapoo Creekside LLC Susan Dregne Readstown, WI

Utica Bar Lars Lein Cambridge, WI

Racine City Buck’s Lounge Racine, WI

Black Bear Inn Dominick Derosa Cottage Grove, WI

Marci’s On Main Marci Bruley Racine, WI

Racine County Lucky Star Pub & Eatery Konstantino Katris Burlington, WI

Rock County Sammy’s Hill Top Greg Richards Janesville, WI

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The Dog House Bar Wanda Dogs Elroy, WI

Danny’s Pub LLC Brano Kruger Madison, WI

The Bent Finger Travis and Amy Verken Hillsboro, WI

Ho-Chunk Gaming Madison Aric Ingersoll Madison, WI

Station 2 Pub Thomas Sebranel Hillsboro, WI

Tac’ ALEment Daniel Haas McFarland, WI

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The Lodge At Mauston RBJ Logistics LLC Mauston, WI

The Way Station Steve and Tracy West Mauston, WI

Phil & Michelle’s Bar & Grill Philip Barnhart Two Rivers, WI

La Crosse City/County

Oshkosh/ Winnebago County

Neighbors Bar LLC La Crosse, WI

Boot’s Saloon Ken Hyler Oshkosh, WI

Sauk County Slowpoke Lounge and Cabaret Michael Broh Spring Green, WI

DISTRICT 4 Calumet County Countryside Bar DJ Payne and Jessica Daul Menasha, WI

Manitowoc County The Fork & Dagger Ale Haus Nate Paulish Kiel, WI

Sheboygan County Blue Harbor Resort & Conference Center Sheboygan, WI Bourbon Street Pub & Grill Penny Hinz Sheboygan, WI

Washington County Richfield Roadhouse Lisa Wirkkula Richfield, WI

DISTRICT 5 Adams County

The Forst Inn Catherine Eager Tisch Mills, WI Hazel’s Pizza Company Alexander Cowman Two Rivers, WI

The Country Skillet Lori Mitchell Adams, WI Rank’s Tavern Peggy Falk Adams, WI

Wooden Nickel Bar & Grill Tracy Braunschweig Grand Marsh, WI 3 Lakes Bistro Jim Merfeld Nekoosa, WI

Green Lake Area One More Pub & Grill Tery Scharschmidt Fairwater, WI

Langlade County Game On Randy Reese Antigo, WI

Portage County Brian & Wendy’s Hiawatha Wendy Zarecki Junction City, WI Z Place 2 Be Zena Dhols Mosinee, WI

Shawano County Peppermint Josie’s Roy Jacobsen Bonduel, WI Tom’s Tap Tom True Shawano, WI

www.tlw.org

NEW MEMBERS Waupaca County Three Squares Restaurant James Klismet Waupaca, WI

Waushara County The Trapline Pub & Grub Dean Verburgt Coloma, WI Slugger’s Sports Bar & Grill John and Jean Testin Wild Rose, WI

Wood County Bell’s General Store Jacob Puleo Marshfield, WI Hokkaido Chia Lai Huang Wisconsin Rapids, WI

DISTRICT 6 Brown County Stella’s Shawn Zambarda De Pere, WI

Door County

Dunn County

Clark’s Bar & Family Restaurant Donna Clark Forestville, WI

Jack’s Place Bar & Grill Mathew and Laura Shepard Boyceville, WI

Jackson Harbor Soup Sarah Gibson Washington Island, WI

Waterfront Bar & Grill Jason Davis Menomonie, WI

Florence County Who’s Next Inc. John Declark Niagara, WI

Marinette County Peppino’s Pizza Mike Biundo Peshtigo, WI

Oconto County The Garage John O’Neil Oconto, WI

Outagamie County Mad Apple Burger & Billard Kendal Koch Appleton, WI

DISTRICT 7 Narrow Bridge Brewhouse Scott Vann Green Bay, WI White Eagle Bar & Grill Wayne Metoxen Oneida, WI

www.tlw.org

Eau Claire City/County Best Western/ Eau Claire Conference Center Rivers Hotel Group Eau Claire, WI

Jackson County

Polk County KJ’s New North LLC Jennifer Delgado Balsam Lake, WI

St. Croix County EF5 Bar & Grill LLC Rick Holm New Richmond, WI

DISTRICT 8 Ashland/ Bayfield County

Comeback Sports Bar & Grill Jack Haldeman Black River Falls, WI

White River Saloon Louis Solomon Mason, WI

Orange Moose Bar Rajiv Judge Black River Falls, WI

Sand Bar Inc. Scott Goucher Webster, WI

The Depot Hotel & Saloon Steve Morey Merrillan, WI

Barron County Frostbites Pub Jason and Nate Fostvedt Chetek, WI

Beav’s Robin Kannel Plum City, WI

Pierce County Chef Shack Charlie Summer Bay City, WI

Burnett County

Greater Northwoods Pines Restaurant & Beer Garden Margaret Ervin Mercer, WI

Lakeland Area Outback 51 Ron Schisel Arbor Vitae, WI

Lincoln County

Washburn County

Wild Badger Sports Bar Brent Scantlin Merrill, WI

The 715 Food & Spirits Josh Rhy Shell Lake, WI

Oneida County

DISTRICT 9

Rondele Ranch LLC Kiley Berg and Joshuah Woltman Harshaw, WI

Milwaukee County Swiss St. Pub & Grill John Trudeao and Lorie Helm Franklin, WI

Price County Ball Petroleum Bill Ball Phillips, WI

Rusk County Missy’s Broken Arrow Michele Bolton Conrath, WI

DJ’s Goal Post Donald Charles Matovich Menomonee Falls, WI The Tap Room Ryan Gajevic South Milwaukee, WI

Superior/ Douglas County Badger’s Den Thomas Brausen Solon Springs, WI Paul’s Pour House Paul Banks Solon Springs, WI Village Lanes Cindy Bloomquist Superior, WI

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AFFILIATE MEMBERS TLW AFFILIATE MEMBERS AS OF JUNE 17, 2019 A-1 Amusement Ackley Novelty Inc. Adams County Chamber Of Commerce & Tourism Allied Games Inc. American Entertainment Services Inc. American Income Life Amusement Devices Inc. ASCP - American Society of Composers B & K Bar & Restaurant Supplies B-M Music & Games Badger Mats Badger Mutual Insurance Company Badger State Events Entertainment Baird - Farley Forster Herbenson Group Bar Rag - SRB Search LLC Bar Rags Drinkware Batzner Pest Control Bay Towel/Linen Rental Bayland Insurance Benedict Refrigeration Service Bevinco Big Game Sports Cards/ Sterling Graphics Bill’s Distributing LTD. Blue Honey Bio-Fuels Inc. BMI (Broadcast Music Inc.) Bob Schuchardt Insurance Bowling Centers Association of Wisconsin Brakebush Brothers Brat Stop Products LLC Breakthru Beverage Wisconsin Brew Pub Lotzza Motzza Pizza Bromak Sales Inc. Bruvue Inc. Bullseye Games C.D. Zeropay Capital Brewery & Beer Garden Captain Ken’s Foods Card Concepts Merchant Services Cash Depot Central Wisconsin Insurance Associates Chambers Travel Community Business Development Cookie’s BBQ Sauces & Seasonings

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Cornerstone Processing Solutions Corporate Casuals LLC D & D Amusement Games LLC Davis & Kuelthau SC Delafield Brew Haus Devere Company Inc. Discus Drink Wisconsinbly Edge One Inc. El Cortez Hotel & Casino Electronic Performance Systems LLC Elite Hood Cleaning Ember Glo Emil’s Pizza Inc. Fabiano Brothers Flanigan Distributing Flashbanc Inc. Flashpoint Designs Fleming’s Fire I Flipside Coin Machines Inc. Focus On Energy Foremost Business Systems Forest Floor Foods Game Management Corp.

General Beer - Northeast Inc. Gimbel, Reilly, Guerin & Brown Glavinsured Agency Inc. Grand Geneva Resort Great Lakes Beverage Great Northern Amusements Gunderson Linen Hansen Auction Group Health Markets Insurance Agency Heartland Business Systems Heartland Payment Systems Hiawatha Chef Supply Inc. Holiday Wholesale Inc. HSC Business Brokers Illinois Casualty Company Indianhead Foodservice Dist. Inc. Insurance Center Insurance Group Jahnke Coin Machine Just In Time Refrigeration LLC Kaufhold’s Kurds Inc. Kavanaugh’s Restaurant Supplies Kessenich’s LTD. KLB Insurance ServicesIllinois Casualty Lamers Bus Lines Lebby’s Frozen Pizza

JULY/AUGUST 2019

Lee Beverage of Wisconsin LLC LibDib Luige’s Frozen Pizza Inc. M & R Amusements & Vending LLC Madcity Cocktails Magnuson Inc. Maple Avenue Marketing & Apparel Mass Appeal Inc. MBE CPAs McCain Foods McFleshman’s Brewing Co. Metropolitan Food Service Equipment Meyer Brothers LLC Midstate Amusement Games Midwest Amusements Midwest Coin Concepts of Wisconsin Milwaukee Brewers Milwaukee Bucks Milwaukee Pedal Tavern LLC Minhas Micro Distillery Mitchell Novelty Co. Modern Cash Register Systems Modern Specialty Motion Technology Inc. (Autofry) Murphy Desmond S.C. National Chemicals Inc. Nei-Turner Media Group Inc. New Glarus Brewing Co. NHS Food Service Noble Insurance Service Northern Lakes Amusement Northwest Coin Machine Co. Northwoods Cab Paradise Printing Company Park Ridge Distributing Inc. Paychex Inc. Pearl Street Brewery Pehler Distributing Inc. Pepsi Beverages Company Precision Pours Inc. Pretzelhaus Bakery/Funacho Quaker Bakery Brands Quarter Time Racine Amusement Inc. Red’s Novelty LTD. Redco Foodservice Equipment Reinhart Foodservice LLC Remedy Bloody Mary Mix Restaurant Technologies

Retail Control Solutions Riverside Foods Inc. RJT Limo RM Advertising Inc. Rum Runner Tropicana S & S Distributing Inc. Safe Harbor Payment Systems Saloons N Spoons/Turbo Chemical Sam’s Amusement Co. Sanimax USA LLC Saratoga Liquor Co. Inc. Schenck SC Schierl Brand Solutions LLC Schmidt Novelty Scott’s Vending Inc. Servingintel Sketchworks Architecture LLC Society/Disher Insurance Spooky Beverage LLC SpotOn Stansfield Vending Inc. Stevens Point Brewery Superior Beverages LLC Superior Vending Taylor Enterprises of WI Inc. Think Ink & Design 3 Sheeps Brewing Co. Tim-Todd Services Inc. Toast Inc. Tom Sawyer Amusements Tri-Mart, Midwest Food & Tobacco Group Tricky Dick Specialty 2 Tricor Insurance Triple R Industries 21st Century Financial Services Universal Apparel Upload Motion Advertising Vern’s Cheese Inc. Vincent, Urban, Walker & Assoc. Insurance Vito Fryfilter Inc. Wausau Coin Machines Inc. Wi Hospitality Insured Wine Institute Wisconsin Motorcycle Roads Travel Guide Wisconsin Souvenir Milkcaps Wollersheim Winery & Distillery

www.tlw.org

LOCAL LEAGUE UPDATES OCTL SUPPORTS RHINELANDER PARADE Oneida County Tavern League Treasurer Amy Swearingen presents a check for $650 to Dale Schlieve, Rhinelander Fourth of July Parade Coordinator. OCTL was a parade sponsor of the Janesville Drum and Fife Marching Band. Each year, OCTL members are proud supporters of this terrific community event.

GOLFERS TEE IT UP IN THE DELLS Chula Vista Resort in the Wisconsin Dells was the site of Dells/Delton Tavern League’s annual golf outing and fundraiser on June 5. Area fire and police departments were on hand to help raise funds, while Holiday Wholesale Showroom Store provided food for the many foursomes that participated.

Final tally of money raised was $9,600.

SCCTL MAKES DONATION

ANNUAL END OF SCHOOL OUTING A SUCCESS On June 3, the Brown County Tavern League hosted its annual celebration to commemorate the end of the school year for students at Syble Hopp School in De Pere. The event, held at Bay Beach Amusement Park, is a tradition for Brown County Tavern League members who have supported the Bay Beach Day since the 1970s. Members offered students a helping hand to get around the park, enjoy the rides and served them lunch. Sybal Hopp specializes in supporting students with intellectual and other developmental disabilities, helping them reach their full potential.

The St. Croix County Tavern League recently donated $1,000 to Victory and Valor, an organization that works with veterans to navigate the healthcare system as well as offer assistance to homeless veterans with daily expenses, including rent, food and gas. Jessica Schmidt, the organization’s founder spoke at a monthly SCCTL meeting and told the group that 21 veterans in the River Falls area have received support from Victory and Valor.

Schmidt started the organization after her husband died due to issues experienced while serving with the U.S. Army’s Special Forces.

Pictured above: St. Croix County Tavern League President Nate Stork, Victory and Valor Founder Jessica Schmidt and West Wind Supper Club/River Valley Catering owner and SCCTL member Kevin Pechacek.

WANT TO SEE YOUR LOCAL LEAGUE FEATURED IN ON PREMISE? Send your photos and a brief description to: Pete Madland, petem@tlw.org; Chris Marsicano, c.marsicano@yahoo.com or Barb Howell, bhowell@ntmediagroup.com www.tlw.org

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ADVERTISER INDEX Anheuser-Busch Inc. anheuser-busch.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 B&K Bar Supplies bandkbarsupplies.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Cornerstone Processing Solutions Inc. cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Disher Insurance disherinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Edge One Inc. edgeone.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Kessenichs LTD. kessenichs.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 McCain Foods mccain.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 MillerCoors Inc. millercoors.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Society Insurance societyinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 WAMO wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Wisconsin Souvenir Milkcap

PULLTAB PROMOTIONS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 262-510-4513 daytonyoung12@gmail.com www.wimilkcaps.com

Interested in becoming a TLW Corporate Member?

Please contact the TLW office FOR MORE information:

1-800-445-9221

Wisconsin Souvenir Milk Caps wimilkcaps.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33, 38

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Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP

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MAJOR SUPPORTER of

State and Local Tavern Leagues

PARTNERS IN PROGRESS TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Giveaway at TLW Spring Conference & Show • Donor of Large Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (SafeRide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box 259506 Madison, WI 53725 www.WAMO.net www.tlw.org

608.709.1960 608.824.2205 E amanda@wamo.net P F

A complete list of WAMO members can be found at www.WAMO.net.

Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament.

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©2019 CITY BREWING CO., MEMPHIS, TN FLAVORED MALT BEVERAGE

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