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THIS IS ME AS A

GRAPHIC DESIGNER

introduction/ THIS IS ME AS A GRAPHIC DESIGNER

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THIS IS ME IN 3 Minutes.

A third-year Visual Communication Design student. Aiming to be a professional in creative industries. Putting forward design-thinking in any aspects of living.

Putting a piece of my heart in every work has always been my signature. I am passionate towards problem solving combined with creating art by any means, the process from an idea to executing product in every work; a passion through enthusiasm and dedication as well.

As I revolve around creative living each day, I am constantly looking for new knowledge through challenges along with humility and sense of humor. I am a good team player.

introduction/ THIS IS ME AS A GRAPHIC DESIGNER

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THIS IS ME IN A

THIS IS ME AS A GRAPHIC DESIGNER

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THIS IS ME ON

TASYA SHABRINA

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August 28th 2000 tasyashabrinna@gmail.com (+62) 816 176 000 28 IG: Tasyashabrinna

curriculum vitae/ THIS IS ME AS A GRAPHIC DESIGNER

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EDUCATION 20152018

GRADUATED

2018Present

UNDERGRADUATE STUDENT

SKILL & SELF SET 01

3rd year of Visual Communication Design student, majoring in Visual Brand Design with the latest GPA: 3.46

SPECIALIST SKILL Graphic design Branding Advertising Typography Editorial Design

EXPERIENCES 20182021

Collective groups, raising different social issues that are manifested through events

2019

SOFT SKILL SET

2020

COORDINATOR OF PUBLICATION IN SERAH TAHUNAN Rebranding the new concept of Serah Tahunan Unit Kegiatan Mahasiswa and delivering it through content in social media

2020– Present

SOFTWARE SKILL

INTEREST

SUPERVISOR OF ART & CULTURE STUDENT ACTIVITY UNITS Part of BEM Universitas Multimedia Nusantara, responsible for the development of five student activity units.

Mini exhibition(s) dedicated to Lee Taeyong & Mark Lee which are still on hold due to the Covid-19 pandemic. Will be held in Indonesia, Singapore, Thailand and Phillippines

Layouting Character Design Digital Painting Illustration Colorist Copywriting/Scriptwriting Photography Directing

Creative thinking Problem solving Adaptable to tone & manner of a brand Creative visioning Trying so hard

Passed 6 Months of elimination & training processes. Recruited as the PIC (Person in Charge) and responsible for 15 freshmen college student

2019– 2020

ARTISTIC SKILL

Adobe Adobe Adobe Adobe Adobe Adobe

Photoshop Premiere Illustrator After Effects InDesign Lightroom

LANGUAGE Bahasa Indonesia English

Sport Painting Interior Design Fashion Filmmaking Long walk on the beach

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NIC E TO VIRTUAL LY MEE T YO U.

NOW LET MY WORKS DO THE

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SELECTED WORKFOLIO 2019––2021

Promotional Advertising: Skin+ 2020

Branding: Two Sides Indonesia, Singapore, Thailand, Phillipines 2019––2020

Branding: Chloe Kalena

Brand Mascot Design/Illustration: Chloe Kalena 2019

Campaign Advertising: Gopay

2019

2021

Content Branding: Serah Tahunan

Online event

Transmedia Branding Design Campaign: Honda 2021

2021 09

07 03

Branding: PT. Mitra Pratama Konsultan

2021

Illustration Book: Aku Cerdas dan Aktif for SKH Assalam 02 Tangerang 2021

Personal Branding: Melisa

2021

Branding: Sekte Dystopia Jakarta 2018––2020

Illustration: Nusa Penida Folding Brochure 2021

Content Design: Makara Coffee Roastery 2021

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Selected work [SKIN+]

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2021 2021

Advertising: SKIN+ Promotional Campaign, Indonesia

SKIN+ is a local aesthetic clinic under the auspices of Euromedica which was established in 2007.

This ad was designed because aesthetic clinics are growing rapidly, thus causing intense competition with the brand. The solution is to attract the attention of the audience to make SKIN+ the main choice for professionals––top of mind in the field of aesthetic clinics.

Category

Assignment

Client

SKIN+

Production period

Sept 2020 - Dec 2020

Team

Selected work [SKIN+]

TEAM

CONCEPT Your Role, Your Play

Tasya Shabrina Director/videographer/editing/ scriptwriter/copywriter/retouching videoediting/wardrobe/property/etc.

Shortly, with facial beauty as a pillar of self-confidence, it is analogous that someone who feels confident will play a major role in their respective lives.

Bima Nurdiansyah

Skin+ brings a happy atmosphere, full of confidence because it has made Skin+ the solution to his skin problems.

Assistant director/videographer/ videoediting.

MORE ABOUT THE PROJECT http://bit.ly/SKINplusAds This advertisement is an individual final exam project that is passed from the research process to production. All property and wardrobe are also done independently. This ad media production include print, online and TV commercial ads. You can watch the full media, TVC and the whole presentation by clicking the attached link.

The main role will be represented as in literal way. The main role in a TV Sitcom that brings comedic ambience, cheerfulness and a constructive atmosphere. Sitcoms will be associated with expressive musical gestures and choreography.

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Selected work [Two Sides]

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2021

Branding: Two Sides Mini Exhibition, Indonesia/Singapore/Thailand/Phillippines.

Martini Blue and Love Potion are Kpop fanbase account based in social media twitter.

Two Sides is an exhibition dedicated to Lee Taeyong and Mark Lee of Korean boyband group NCT. The main exhibition was going to be held in Kebayoran Baru, South Jakarta but is still being postponed due to the Covid-19 pandemic.

Category

Commercial

Client

Love Potions, Martini Blue

Production period

Jan 2020 - Present (On hold)

Team

Selected work [Two Sides]

TEAM 01

CONCEPT Tasya Shabrina CreativeDirector/editing/copywriter/ retouching/visual merchandising/etc.

The Light No One Talks About The concept of two sides departs from the life of kpop which always has to appear prime to satisfy the audience. We tend to forget that they are basically human beings who also have their own side in looking at a lifelight, which no one talks about.

MORE ABOUT THE PROJECT This exhibition is commercial and produces several kinds of event posters, maps and merchandise, such as cupholder, photocard, postcard, ticket for sale. All visuals are used for inside and outside country.

Selected work [Two Sides]

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Selected work [Chloe Kalena]

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Rebranding Visual Identity: Chloe Kalena The Brand Playbook/ Collateral Design

Chloe Kalena is a premium aesthetic clinic with––– international standard based in Indonesia since 2016. Chloe Kalena combines professional trainees and certified medical with the latest technology.

This project was rebranded to elaborate on the unity of the Chloe Kalena brand so that it can strengthen public perception while aligning the philosophy, vision and mission of the company as well.

Category

Assignment

Client

Chloe Kalena

Production period

Jan 2019 - June 2019

Team

Selected work [Chloe Kalena]

TEAM 01

CONCEPT Tasya Shabrina Graphic designer/editing/copywriter /retouching/etc.

Beauty Meets Technology The rebranded logo shows the female form, adopted from the figure of Queen Cleopatra who is independent, intelligent, caring and has a beautiful face, as a representation of beauty itself and is combined with elegant and minimalist style. Chloe Kalena puts forward the latest technology, which is adapted as the signature blue color in the brand identity. “Preserve your Charm” a Slogan

MORE ABOUT THE PROJECT Chloe Kalena’s first logo have a premium and elegant impression. The combination of logo is represented by gold-colored tulips, which, based on the interview with the manager, is explained as a symbol of beauty. After further research, the representation of beauty represented by the tulip has less relevance, instead of a symbol of beauty, the tulip has a different meaning for each color. So this raises the philosophy that is less relevant, therefore the rebranding process should be carried out.

This phrase refers to each individual who has their own charm, Chloe Kalena helps maintain the charm of each individual with the values that have been planted as the brand mantra, which are elegant, sincere and charming. 01

Selected work [Chloe Kalena]

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Selected work [Chloe Kalena]

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Brand Mascot Design: Chloe Kalena Merchandise

This project is designed as the mascot of the Chloe Kalena brand as a supporting media, align with the philosophy, vision and mission of the company as well.

Category

Assignment

Client

Chloe Kalena

Production period

Jan 2019 - June 2019

Team

Selected work [Chloe Kalena]

TEAM 01

MORE ABOUT THE PROJECT

CONCEPT Tasya Shabrina Graphic Designer/Illustrator/ Visual Merchandising.

Chloe Kalena, the main character

Lexa, the sidekick

The main character has a name after the brand, Chloe Kalena, a combination of Chloe which means fertility and Kalena which means pure.

The sidekick is a female black panther named Lexa, adopted from the ancient Egyptian habit of keeping exotic animals because they are considered to bring good luck.

The location is in Egyptian economy environment middle to upper middle class with very high productivity, busy and a bit shabby, which is where people don't pay much attention to self-care and skin health, especially the face. Egypt is famous for its beauty potions and the mascot is adopted from the character Cleopatra, a figure who really cares about her beauty.Born in the protagonist's family, which is affluent, but is well-known because his family has passed down recipes for concocting beauty treatments.

Lexa which stands for Alexandria, the capital of Egypt at the time of Cleopatra's reign. Lexa also means guardian or helper of everyone.

This design production produces 10 main character gestures and 10 sidekick gestures as well as 10 merchandise.

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Selected work [Gopay]

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Advertising: Gopay Social Campaign, Indonesia

Gopay is an e-money service from one of the digital wallet feature products, Gojek. Gopay is used to store Gojek Credit which can later be used to make transactions that exist on all Gojek feature services or Gopay partners.

This social campaign is an individual project with Covid-19 theme. World Health Organization’s recommendation is to reduce the use of cash in any possible time, as has been done by other developed countries, which should be followed by Indonesia in order to reduce the number of sufferers of the COVID-19 virus.

Category

Assignment

Client

Gopay

Production period

Jan 2021 –– June 2021

Team

Selected work [Gopay]

TEAM

CONCEPT

Tasya Shabrina

Bima Nurdiansyah

Creative director/graphic designer/ editor/copywriter /retouching/visual merchandising/etc. Asisstant director/video editing/sound design/properties. Gamaliel Fredy Videographer

MORE ABOUT THE PROJECT https://bit.ly/PAYITSAFEPROCESS

Quality Time

‘#PayitSafe’ a Movement

Meaningful time is precious, especially in the new normal era. If quality time is interrupted by unexpected things, it will certainly be very disturbing. Often cash and viruses are in an unconscious state, and are held unconsciously. This can make us carriers to those we love.

#PayitSafe is a movement adopted from the phrase ‘pay it cool’ with the tone and manner of gopay. #PayitSafe also means paying securely and virus-less using cashless.

The sosial campaign process from researching on social issues, brands, target audience to the final production can be viewed at the linked link. This campaign has produced media posters, billboards, youtube overlay ads, instagram ads, merchandise, tvc, and so on.

The visualization is depicted with fun quality time activities but without realizing it, a virus that comes from cash is also approaching. Using photography, digital imaging, and typography techniques. The tone follows Gopay's colorful visuals as well as represents happiness.

02/

TV Commercial Ads: https://bit.ly/GOPAYTVC

click me

Selected work [Gopay]

03/

MRT Environment Ads

04/

Vending machine

05/

Merchandise

07/

09/

IG Feeds Campaign

06/

User Interface Gojek App

09/

Billboard Ads

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Selected work [Serah Tahunan]

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Branding: Badan Eksekutif Mahasiswa, Serah Tahunan UKM 2020/2021

Serah Tahunan is an annual activity carried out by BEM Multimedia Nusantara University and attended by the Generation Student Activity Units (UKM) who have serving as well as the next generation to carry out the handover of positions in the future period.

Category

Organization

Client

Love Potions, Martini Blue

Production period

June 2020––November 2020

Team

Selected work [Serah Tahunan]

TEAM

CONCEPT

Tasya Shabrina

Sharon Tan

Creative head/director/ graphic designer/copywriter.

Vice creative/ social media publication/ copywriter. Joshua Alexander

MORE ABOUT THE PROJECT

Gemstones

This event was held online due to the COVID-19 pandemic and was attended by approximately 300 people. I directed the whole process and made some assets from its gemstones concept, including all of the below designs.

Broadly speaking, gemstones are stones that contain minerals that are formed from a long process. Gemstones have different types, colors and auras, such as ruby with red, sapphire in blue and others. Just like any Student Activity Units (UKM) that have different journeys and different uniqueness. The members of UKM are survivors, even though there are many problems on the road, they can be handled well and are enthusiastic to move forward.

Graphic Designer.

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Selected work [PT. Mitra Pratama Konsultan]

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Branding: Identity of PT. Mitra Pratama Konsultan

PT. MPK is a leading company specializing in general trading and services since 2019. PT. MPK construct a solid position within the industry for general trading in various different business areas to support clients to meet their needs.

The purpose of creating a graphic standard manual is to communicate PT. Mitra Pratama Konsultan brand identity. By articulating values and missions through the design of all brand artifacts. I designed logo, graphic standard manual, stationary, touchpoint, company profile and handling the printing goods as well.

Category

Commercial

Client

PT. Mitra Pratama Konsultan

Production period

April 2021––present

Team

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Selected work [Melisa]

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Personal Branding: Melisa

This personal branding is designed a woman who work as creative director.

The impression that wanted to be shown is a touch of her culture, Chinese style, and adapted to a minimalist identity look. The form of the logo itself is the result of Melisa’s Chinese name simplification, 杨美玲.

Category

Commercial

Client

Melisa

Production period

June 2021

Team

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Selected work [Sekte Dystopia]

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Branding: Sekte Dystopia Contents

Established in 2018, Sekte Dystopia is a collective groups that raise different social issues that are manifested through events.

Category

Commercials

Team

Selected work [Sekte Dystopia]

TEAM

CONCEPT ‘Dystopian Sect’, a Movement

Tasya Shabrina Creative director/editing/ copywriter/scriptwriting/photographer/ property/ retouching.

Sekte Dystopia consists of 2 syllables, ‘Sekte’ itself means a group that separates from the larger group. While Dystopia itself is a term for a community that is not coveted by many people but has its own value.

Adbeya Nugi

Sekte Dystopia is a movement within the indie music scene in Indonesia. Sekte Dystopia is a community-based collective support, the Sekte Dystopia itself is projected as a forum for indie music lovers to volunteer to organize independent music education programs in the format of events (festivals or gigs).

Assistant director/graphic designer

MORE ABOUT THE PROJECT

This collective has created 2 volumes of main events at Rossi Musik and Hotel Monopoli Jakarta Selatan. This collective also produces merchandise and has a rework clothing line named Dyselection.

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Selected work [Honda]

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2021

Branding Transmedia: Honda Campaign “Women Drives Well”

Founded by Soichiro Honda, the brand has been the world's largest manufacturer of motorcycles since 1959, and is also the largest manufacturer of internal combustion engines, producing more than 14 million units annually.

The campaign based on the existence of "Women Can't Drive" stereotype, and women who are specialized in various aspects, such as the presence of ladies parking, which according to some women indirectly underestimate women or call women weak and should be given special privileges.

Category

Assignment

Client

Honda

Production period

March 2021 –– June 2021

Team

Selected work [Honda]

TEAM 01

CONCEPT Tasya Shabrina Creative director/copywriter/visual merchandising Bima Nurdiansyah 3D Artist/graphic designer/visual merchandising Maria Birgitta S. Graphic designer/copywriter/visual merchandising

MORE ABOUT THE PROJECT https://bit.ly/WOWMENDRIVESWELL

‘Women Can’t Drive’ a stereotype This campaign offends women, especially women who feel that they have been humiliated because of their driving skills. Thus the audience can feel understood and strengthened and more confident in themselves by discovering this campaign.

The female figure behind the race costume is Alexandra Asmasoebrata, the first female racer in Indonesia, where this figure will not be shown to the audience first.

The scenario of this campaign is started with an ad that will attract audience to buy a ticket to win a car. Lucky ticket buyers will be invited to race with 10 other participants and one of them is a woman. It is determined that those who may take part in this race are men and are over 18 years of age with driving experience and have a driving license with a minimum of 5 years of driving experience.

With Alexandra's ability, of course she will beat the other participants. This is where the revealing point of an Alexandra Asmasoebrata, who carries the message that women can also drive as well as men.

This project produces several kinds of event posters, merchandise, arcade games, wearpack etc. You can see the transmedia narrative story and further more by clicking the link above.

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Selected work [ACA]

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2021

Book Design: Aku Cerdas dan Aktif for Special Need Children

SKH Assalam 02 is a special school for children with special needs. SKH Assalam located in Tangerang.

This book project is a solution to the problems faced by SKH Assalam 02. In which, before students are accepted into school, teachers will conduct an observation process for 3 months. Due to the covid-19 pandemic, teachers cannot assess the child's development, therefore the team designed an observation book for parents and children in which there are activities that must be assessed by parents for 3 months and submitted to school.

Category

Campus Project

Client

Gopay

Production period

Jan 2021 –– June 2021

Team

Selected work [Honda]

TEAM

CONCEPT

Tasya Shabrina

Bima Nurdiansyah

Content planner/graphic designer/brand mascot design/scriptwriter/copywriter 3D Artist/content planner/brand mascot design/copywriter

Maria Birgitta S.

Paramesthi

Defita Mutiara

Graphic designer Graphic designer Layouting

‘Aku Cerdas dan Aktif’ a statement Aku Cerdas dan Aktif (I'm Smart and Active), or abbreviated as ACA, it is decided to give such a name so that it would not be too difficult to pronounce for prospective students. The name can also be used as a cover for filling in the names of prospective students and instilling the value that he is an intelligent and active individual, regardless of his special needs. There are assessment on each sheet of the observation book to make it easier for guardians and assessors to determine the child's ability to certain activities. It filled with constructive and positive words like I can do well, I can do a little more and I will practice again. The blue color has the right value, pink is not right and the orange color has the value the child does not do according to the instructions.

MORE ABOUT THE PROJECT https://bit.ly/ObservKitBook The final project can be seen by clicking the link above. This observation book has been registered in intellectual property rights.

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Selected work [Wonderful Indonesia]

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2021

Folding Brochure Design: Nusa Penida Island, Indonesia

Wonderful Indonesia is a promotional slogan for Indonesian tourism. However, the intended audience is not domestic tourists but foreign tourists.

The concept carried is dusty with earth tone colors because it refers to the slogan ‘Wanderlusting the Nature Bliss’, because Nusa Penida is an area that is quite rarely visited by humans for traveling, therefore the infrastructure and roads are not close to feasible, so the destination spots in Nusa Penida can be called hidden gems, which is an expression that means something very extraordinary and not many people know. The brochure was given a dusty touch with texture to strengthen the idea of hidden gems.

Category

Assignment

Client

Wonderful Indonesia

Production period

April 2019

Team

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Selected work [Makara]

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2021

Content Design: Makara Coffee Roastery, Banjarmasin

This poster is designed for the grand opening, using the colors of the interior of the Makara Coffee Roastery which located in Banjarmasin. The broken white color represents the cement interior that dominates the Makara Coffee Roastery cafe.

Category

Commercials

Client

Makara Coffee Roastery

Production period

June 2021

Team

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REACH THE END OF WORKFOLIO.

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LET’S DO MORE THAN JUST A TALK. WORK, PERHAPS?

M. Tasyashabrinna@gmail.com

P. (+62) 816 176 000 28

IG. @tasyashabrinna