雪谷之家
snow place like home
An Australian real estate developer brings luxury housing to Japan’s top ski resort.
“ E V E R Y PA R A D I S E S TA R T S T H E S A M E WAY, ” says Simon Robinson. “It’s the adventurous backpacking market that finds it.” The founder and president of Hokkaido Tracks Resort Properties (HTRP) first encountered budget skiers on his visits to the powder
haven of Niseko in 2002. “These guys said, ‘Isn’t this the best skiing in the world?’ And their girlfriends said, ‘But it has the worst accommodations.’” That glaring lack was one factor that led Robinson to open up shop. Since its founding in 2003, HTRP has built over two hundred properties in the Niseko-Hirafu region and Furano. “You don’t tend to find ski resorts with land available,” he says. “We kept on buying land and building, and it grew and grew.” Today, Niseko is filled with properties catering to a high-end clientele, with HTRP at the forefront.
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TK | north to niseko
「每座天堂都以同样的方式展开。 」Simon Robinson 说道 ： 「 这 是 冒 险 刺 激 的 背 包 客 市 场。 」北海道
Tracks Resort Properties（HTRP）的创始人兼总裁 于 2002 年走访新雪谷的粉雪天堂时首次遇到滑雪 背包客。 「他们说： 『这真是世上最好的滑雪胜地！』 ， 而他们的女朋友接着说 ： 『却有最糟的住宿。 』 」 当地如此再明显不过的缺失正是促使澳洲人来 此投资的因素之一，自 2003 年成立以来，HTRP 在 新雪谷比罗夫地区和富良野建造了两百多座房产。 「不会一直都找得到有地可用的滑雪胜 Simon 说 ： 地。我们持续买地兴建，并使其扩张成长。 」如今， 新雪谷满是迎合高端客户需求的住宿，而 HTRP 位 居前茅。