Trail Blazers

Hit the Trail!

It’s been a tumultuous few years for many Welsh food businesses, however Trailhead Fine Foods are proud of where they are now and how they have got there.

Trailhead was acquired by Arwyn Watkins OBE, chef & foodie, in 2018. Arwyn’s love of bold avours and the food industry was the perfect recipe to take the Get Jerky brand to the next level!

e Welsh producer has continued to use local ingredients, responsibly sourced PGI Welsh beef, and in-house, homemade recipes to create their premium beef jerky snack. Each of their 8 avours is marinated in their own unique recipes for up to 24 hours, airdried for up to 4 hours using a state of the art oven, and sliced by hand to ensure each piece is high quality.

As well as producing all their beef jerky in-house, the team have been busy getting the Get Jerky name out there, particularly as a high protein, healthy snack! With 19g of protein per 40g bag & its resealable pouch, it’s the perfect nutritional partner for an adventure.

e team took this challenge by the reins, and kickstarted their campaign by supporting Welsh rally drivers in national and international competitions, with the Get Jerky logo emblazoned across the cars.

Since this, Trailhead have supported a range of sporting events, athletes and activities to really highlight the health bene ts of their beef jerky, working with Adrenaline Sporting Events, athlete Andy Davies and so many more!

An event particularly important to Trailhead’s MD was the Get Jerky Devil’s Staircase Ultra Run, a hellish 31mile race through the hills of Mid Wales! Arwyn says “ e Devils Staircase is set in Nant Irfon where my family and our forefathers have worked the land in the beautiful Irfon Valley for centuries, it was only right that Trailhead should support this challenge.”

“ e race also t perfectly with the Get Jerky brand because the snacks are nutritious and high in protein, providing the fuel for customers to enjoy endurance activities.”

ere was even a avour named a er the epic challenge. “ e extreme heat and adventurous avours used in Devil’s Wrath represent an exhilarating challenge, which is exactly what this trail race is all about.”

Trailhead are now very proud of what their product and brand represents, and will continue to make sure the Get Jerky brand grows, as well as their product range! In fact, a BRAND NEW tasty snack is soon to be added to the Get Jerky family.

Trailhead are going to be launching Limited Edition Wild Venison Jerky at this year’s Royal Welsh Show, in two avours – the delicately seasoned Original and ery Spicy Chilli! Stocks are limited, so be sure not to miss it!

Get Jerky snacks are now available in Co-Op stores across Wales, and in more than 100 stockists across the UK, including service stations, farm shops, delis, convenience stores, tourist attractions, petrol stations, breweries, pubs, hotels, and more. e tasty snack is also available on their online store and on Amazon.