BEYOND EXCELLENCE
EXCELLENCE in Real Estate
Thank you for the opportunity to represent you in the sale of your home. Your home is unique; both as a place that you have built many memories in and as a significant portfolio asset. We are respectful of your home and mindful of our responsibility to maximize its value in a timeframe that fits objectively within your bigger picture goals. We pride ourselves on our expertise, accessibility, responsiveness, timeliness, and above all, our professionalism. Our goal is to provide you with a full-service experience that meets your needs and far exceeds your expectations. We are absolutely committed to achieving these endeavors in an exemplary manner. Luxury is your asset, excellence is our forte, and achievement is our passion.
We look forward to exceeding your expectations.
Michael Polly ABR, CLHMS, CNE, CPV, CRB, CRS, GRI, SRS President and Managing Broker of Royal Shell Companies
When it comes down to selecting the right company that will represent you and your best interests in marketing and selling your home, THERE IS A GOLDEN DIFFERENCE.
Your Agent of EXCELLENCE
TOP-SELLING LIFESTYLE PRODUCER FOR LUXURY, GOLF, EQUESTRIAN & FARM – RANCH
Your equestrian connection! Tasha Osbourne consistently reports over $200 million dollars in real estate sales. Experience matters, and she provides a decade of mastery with concierge white-glove service to all her customers, giving her a stellar reputation throughout Central Florida. Tasha is dedicated to building a relationship business and is known for always going the extra mile, helping match buyers with their dream home and sellers to exceed their real estate goals.
“Ocala is my home and I’m excited to share the endless possibilities with you,” says Tasha. “I relocated here 17 years ago and raised my children here. I’m passionate about our community and finding the extraordinary and unique. I am a part of Equine Initiatives, The Reilly Arts Center, and I am excited about Ocala’s growth. And, as a business leader myself, I am dedicated to supporting our local business community.”
Building her business knowledge in Massachusetts led Tasha to graduate with a degree in business management which she parlayed into the mortgage, title, and real estate industry. Since 2006, she has been able to tailor-fit each customer’s experience to match their personal financial needs.
Tasha’s area of expertise covers all facets of the real estate transaction. Diligent negotiation, creative financing, savvy social media, and extensive market reach to our global network enables Tasha to handle even the most unique situation. She specializes on lifestyle; farms and ranches, equestrian, waterfront, golf, historic, and urban living.
Tasha in a league of her own with the knowledge and expertise she offers her customers. Whether you are relocating within your neighborhood or across the globe, Tasha offers a seamless real estate transaction from beginning to end. She is a CEP (Chamber of Commerce of Ocala) chair member, Horse Farms Forever founding member, Ocala Royal Dames sponsor, and a member of the Fine Ladies Association.
She is a certified Broker Associate. Her professional designations include: Accredited Buyer’s Representative, Seller Representative Specialist, Certified Luxury Home Marketing Specialist, ePro Internet Professional, Real Estate Negotiation Expert and Graduate, REALTOR® Institute.
Golden Ocala Agents Achieve HIGHER STANDARDS
Meeting expectations is good. Exceeding expectations is BETTER.
- Ron Kaufman
Golden Ocala Real Estate sets a new level of professionalism to assist sellers and buyers. Our agents are equipped with state-of-the-art tools and technology and enjoy working in the area’s most prestigious facilities. Golden Ocala agents know more than just how to complete a contract. They know how the influences of the market affect pricing and sales strategies. They understand the big picture and are best prepared to provide all of the options to help you make the best financial decisions.
Priority and Focus from LOCAL EXPERTS
We understand that selling a home can be one of the most significant emotional and financial experiences in a person’s life. All home sellers have the daunting task of finding a new place to live, packing, organizing, financing, and last but not least, leaving a place of cherished memories.
The last thing any home seller needs to be worried about is how their home is going to be effectively represented and marketed.
At Golden Ocala Real Estate, we make the process as easy and stress-free as possible by maintaining an exceptional service standard, while providing the proper exposure your home deserves in today’s competitive marketplace.
Our agents have the local expertise to best represent you in the selling process. They know the territory, whether it’s the communities where they conduct business, the people with which they do business, or the contracts and addenda that facilitate transactions. Our agents are the experts you want to help you navigate your real estate transactions, no matter the obstacles. We put those who are most important in your life first.
Our experience and passion is focused on one simple goal — making selling easy.
16 OFFICES
SW Florida | Ocala | North Carolina
$2.0 BILLION of business annually.
THOUSANDS OF RENTAL GUESTS checking in each year.
OVER 470 agents and team members today.
Inception of a
REAL ESTATE POWERHOUSE
Our company began more than 30 years ago, and our roots go even deeper — more than four decades.
Ralph L. Roberts Sr. started his company with one truck and grew the business, R + L Carriers, into a global transportation company. From that company, a real estate investment firm was formed to hold both operational and investment real estate assets. Eventually, Royal Shell’s real estate brokerage was born. With 16 offices, $2.0 billion dollars of business annually, and hundreds of thousands of rental guests checking in each year, we are the predominant independent brokerage in Southwest Florida.
Royal Shell has grown from 85 agents and employees in 2010 to more than 470 today.
Market Leader in GROWTH & SALES
$10 BILLION IN SALES
Over 30 years ago, Royal Shell began serving the needs of vacation guests coming to Southwest Florida. By 2010, Royal Shell’s real estate division had topped $100 million in sales for the year. Now, Royal Shell exceeds $2 billion in sales annually. We never setout to be the biggest, our mission is to provide exceptional service beyond expectations to every client. We know that no two homes are exactly alike and likewise, no two transactions are the same.
There are many factors involved in selling a property. Preparation, presentation, pricing, promotion, and negotiation are the keys to an efficient sale that maximizes your net proceeds. Royal Shell’s team approach will navigate you through the process in any market. Everything we touch turns to sold.
LUXURY PROPERTIES
Royal Shell represented more luxury buyers and sellers in Lee County than any other brokerage for properties listed at $2 million or more. Since 2019, we also outsold the average Lee County brokerage 19:1 and the average Luxury brokerage 3:1 in the same luxury price range. We know how to deliver results with white glove service to high-net-worth, luxury property buyers and sellers with discretion and expertise.
A Local Presence with EXTRA EXPOSURE
Our history as a vacation rental property management company brings extra exposure beyond any typical real estate brokerage. Beyond serving our hundreds of thousands of annual vacation rental guests, we expose them to the beauty and lifestyle of Southwest Florida. When repeat renters decide they want to buy property in our area, they turn to Golden Ocala Real Estate — a name they know and trust. Our websites and social media pages garner worldwide attention and connect us to guests and clients, past, present, and future.
Our growth has taken us from Southwest Florida and Central Florida to North Carolina and our reach extends even farther. Beyond our inclusions in Leading Real Estate Companies of the World and the exclusive Luxury Portfolio International, our affiliations with Luxury Real Estate and Prestige MLS extends our listings into other high-end outlets.
WE’RE LOCAL. WE’RE GLOBAL.
Being known as a luxury brand BRINGS LUXURY CLIENTS TO OUR DOORS.
Commitment to QUALITY & SERVICE
COMMITMENT
Golden Ocala Real Estate rewrites the way real estate is done by always putting the needs of the client first. We create a transparent way for owners and buyers to navigate transactions efficiently, confidentially, and maximize their return on investments.
STRENGTH
We apply rigorous standards when selecting agents to join our team. Only the most experienced agents with in-depth market knowledge are accepted to assist our clients. Our marketing team gets maximum exposure for your property, whether you’re selling, participating in our vacation rental program, or renting your property seasonally or annually. We employ advanced technology to respond immediately to inquiries and manage transactions in an environmentally friendly and efficient way.
EXPOSURE
Our media strategy encompasses getting in front of potential buyers through a diverse media mix. Online, print, and location specific marketing puts your property in front of today’s buyers. Golden Ocala Real Estate also publishes our own magazine, HomeVue, featuring our homes for sale and showcasing our luxury estates.
Our mission is to provide exemplary service in a quality boutique environment, to provide our agents with opportunities for professional development and personal growth, and to provide our partners and clients with maximized real estate asset value management at the level of service they deserve and expect. We are dedicated to delivering exceptional service.
We understand that our clients define the standard of quality and service, and that their loyalty must be earned.
PUTTING THE NEEDS OF THE CLIENT FIRST defines the service we provide and the loyalty we earn.
Showcase Listings in Our EXCLUSIVE PUBLICATIONS
We maximize your reach by casting a diverse web of marketing across a broad platform of media to market your home further.
HomeVue is our exclusive publication distributed across Central Florida, Southwest Florida, and North Carolina. Signature properties are highlighted by community and are showcased in single page, half page, and multiple listing layouts based on price.
Listings in additional publications like our World Equestrian Center magazine help showcase properties and extend their marketing reach.
Local PRINT MARKETING
Print advertising featuring properties, new listings, and open houses in area newspapers remains a viable outlet to reach potential buyers. It also supplements our digital and social media marketing.
Listings in additional publications like WEC, Homes & Land, and Sidelines Magazines help showcase properties and extend their marketing reach.
Promotion Via ADDITIONAL MEDIA
Print Advertising for Branding
TV Advertising for Branding
Digital Advertising for Branding
Digital Advertising for Listings
Digital Websites for Buyers
Social Media Marketing
Community Publications
Local Chamber Memberships and Participation
iRoyal™ Global New Media Marketing Network
Digital Advertising for Rental Guests
Capturing Unique, STUNNING IMAGES
Once the property is prepared for market, it is time to stage the home and capture it in photos and video. Our goal in the Presentation Phase is to make a prospective buyer say, “Wow! What a house” and persuade them to come for a visit to look at it for themselves.
Broad advertising and maximum exposure requires a complex mix of photography and videography. We exclusively use HDR photography along with high definition video and drone footage on every property we list. Using this mix, along with a 3D floor plan, a beautiful showcase of your property is created.
With 97% of buyers starting their search online, that first impression must be one that inspires buyers, compelling them to see it in person.
Professional images help buyers EXPERIENCE THE ELEGANCE.
97% OF BUYERS start their search online so we employ the latest technology and adjust marketing strategies for the best results.
Reaching TODAY’S BUYER
We know how to get optimal exposure and maximize income for our clients, whether we are selling a property or managing a rental. We have a team of marketing professionals who continually monitor and analyze our marketing mix. We employ the latest technology and adjust our marketing and advertising strategies for the best results.
Using our platform, we are able to increase the awareness of your property through hyper-targeted, personalized digital ads.
Our websites and social media pages allow us to feature our listings and interact immediately with users, answering inquiries and providing comprehensive information for potential vacation guests and buyers. We use television advertising for widespread regional market exposure, and print advertising in newspapers and high-end publications for local, national, and international exposure. We are members of several area Chambers of Commerce to network and build partnerships and brand awareness.
OUR COMPREHENSIVE DIGITAL PLATFORM
INDIVIDUAL PROPERTY WEBSITE
Your home’s collective narrative will be creatively captured and distinctively presented in all its exquisite splendor. Elegant promotional materials will be created, and a unique web presence is published as part of our marketing launch.
GOLDEN OCALA MOBILE APPS
Provide a personal portal to your property details.
MLS NETWORK
Our network of MLS syndication partners helps expand your listing’s audience throughout your real estate journey. Our coverage area extends throughout Florida to put your listing in front of potential buyers statewide. Beyond that, we can supply data and market condition reports to help make appropriate selling adjustments along the way.
Other national sites, like Zillow, work outside of the standard MLS boards’ automatic feed causing inaccurate and outdated data on properties.
Our broad listing syndication casts the largest net in our area, but more importantly, keeps all updates to your property current assuring potential buyers of accurate information.
MLS COVERAGE AREA
With our ongoing promotions through digital advertising and a network of websites, YOU’RE SURE TO BE SEEN.
VOTED BEST. Chosen Again and Again.
Recognized as Florida’s premier real estate brokerage, Royal Shell has proudly been voted Best of Florida Real Estate awards for consecutive years. These awards reinforce our reputation as Florida’s brokerage of choice. Clients turn to us for our longevity, local expertise, and unparalleled understanding of the region’s luxury, equestrian, and lifestyle-driven real estate markets.
With decades of experience, we continue to be the brokerage buyers and sellers choose with confidence.
PROUDLY SUPPORTING
These and Other Area Organizations
Golden Ocala Real Estate and our agents are community minded. We regularly support those who help our neighbors and our unique natural resource. By proudly supporting local Chambers of Commerce, charities, arts, and schools, we’ve developed long-lasting relationships and decades of commitment.
