What are the applications of AI in Digital Marketing?

What are the applications of AI in Digital Marketing?

Introduction

Do you know that approximately 51 percent of marketers are already leveraging the power of AI? In fact, 27 percent of marketers are planning to incorporate this amazing technology very soon. Undeniably, artificial intelligence or AI is booming at an alarming rate. In fact, it is transforming the digital marketing game. Are you struggling to reap desired results from digital marketing? Tarika technologies is the best digital marketing agency that provides digital marketing services in Marriottsville.

Here are a few applications of AI in digital marketing:

• Creating Content

• Personalization

• Image and Video Recognition

• Sentiment Analysis

• Chatbots

Creating Content

Content plays a major role in digital marketing. With the help of AI, you can create creative content. There are a few intelligent tools like articoolo, wordsmith, and quill that you can use for content creation. Clearly, AI will save your time and effort.

Personalization

Personalization can help you reap astonishing results from digital marketing. Artificial intelligence or AI analyzes consumer behavior and personalizes content for product recommendations, advertising campaigns, and email marketing.

Image and Video Recognition

One can easily analyze visual content and identify trends with the help of AI tools. Clearly, AI will save a lot of time and increase effectiveness.

Sentiment Analysis

Today, marketing is done by keeping sentiments in mind. Well, AI tools can analyze social media and customer feedback to gauge sentiment. This will help you create a result-driven digital marketing strategy.

Chatbots

Customer support is getting improved after AI. Aipowered chatbots can be used to engage with customers and improve interaction rate.