Important Marketing Metrics Everyone Should Track

Important Marketing Metrics Everyone Should Track

Overview Digital marketing is important for every business today. However, you need to track your digital marketing efforts to reap desired results for your business.

Always remember that you can’t play blindly in the digital marketing landscape.

You need to keep an eye on certain metrics to understand the progress of your digital marketing efforts. Tarika Technologies is a professional digital marketing company that provides the best digital marketing services in the USA. The company works on the latest digital marketing tools and techniques to help you gain a competitive edge in the online marketplace.

Following are some important marketing metrics that every business should track:

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Total Visitors

Traffic Sources

Interactions Per Visit

Mobile Traffic

Total Visitors This is one of the most important digital marketing metrics that can help you understand how attractive and engaging your website is. If the metric is too low, then you need to work on your website to attract traffic.

Traffic Sources In order to achieve your goals, you need to know where your site visitors are coming from. This helps you understand the most relevant marketing channels for your business.

Interactions Per Visit Undeniably, getting a good volume of traffic is great but without interaction it's useless. If your website visitors fail to interact with your content, then you need to implement certain things to improve the user experience of your website.

Mobile Traffic Today, people browse the internet on their mobile devices. According to a report, 54.4 percent of global traffic is generated from mobile devices. So, it’s imperative to track mobile traffic consistently.

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