Avenue Roading Ltd.

PAVING PATHWAYS TO PROGRESS: THE AVENUE ROADING STORY

WITNESSING A SURGE IN DEMAND FOR ROADING SERVICES, OPS PLUMBING AND PIPELINE, A PROMINENT ENTERPRISE IN BELL BLOCK, OPTED TO MEET THIS NEED AUTONOMOUSLY.

Racheal and Jeremy Cottam spearhead the company, which strategically broadened its operations in October 2022. The company purchased Ireland Roading, which was subsequently rebranded as Avenue Roading.

Avenue Roading, located at the OPS office on Connett Rd West, Bell Block, is a key provider of smaller scale roading services. They’ve carved a niche for themselves by focusing on tasks that may seem modest but are nonetheless crucial to the communities they serve.

One of their primary offerings is driveway construction. Be it for residential or commercial premises, they meticulously construct driveways that are not only functional and long-lasting but also enhance the aesthetic value of the property. Their expertise extends to various materials, including asphalt and hot mix, enabling them to cater to diverse client preferences and driveway requirements. Furthermore, Avenue Roading excels in the creation of laneways. These narrow paths or roads, often overlooked by larger contractors, are pivotal for the convenience and connectivity of smaller communities or residential complexes. Avenue Roading’s dedication to quality ensures these laneways are constructed with the same care and attention to detail as any major roadway.

Additionally, they provide comprehensive solutions for car park construction and maintenance. Understanding the importance of well-constructed, clearly marked, and durably surfaced car parks for businesses, they deliver solutions tailored to the unique requirements of each client. This includes surface preparation, asphalt laying, line marking, and regular maintenance services.

Avenue Roading also extends its expertise to yards and street construction and repairs. Their skilled team is capable of managing all aspects of these projects, from surface preparation and laying to sealing and repairing.

While they consciously leave larger state highway projects to others, Avenue Roading takes pride in servicing these smaller, yet important areas of the community. By focusing on these underserved areas, they contribute significantly to local development and community safety.

In the past half-year, Racheal Cottam reveals they’ve been committed to executing the pledges Gary Ireland made to his clients before retiring. “All of Gary’s personnel seamlessly transitioned to us. They are exceptional professionals who have merged effortlessly into our team.”

Most of Avenue Roading’s ventures so far have been focused on new subdivisions, client contracts and a council contract.

The driving force for this strategic acquisition primarily stemmed from the challenges OPS encountered in finding contractors that met their specific project requirements and quality standards. The situation was further compounded with Ireland Roading, a previously dependable option, no longer being available. This created a notable gap in the market for suitable contractors, spurring the company’s decision to venture into roading services themselves.

Presently, Avenue Roading has the capacity to execute necessary tasks inhouse as needed, significantly reducing reliance on external entities. Racheal provides an illustrative example, “We are no longer subject to delays in sealing our own projects or those of the council. A prime instance of this was our latest pipeline project in Bell Block. Having Avenue on-site enabled us to carry out the water tie-in swiftly, followed by the immediate deployment of the roading crew for road reinstatement that very same night. This approach was incredibly beneficial for both the project and the community, ensuring a fast, efficient tiein with minimal disruption. This capability allows us to address such needs promptly while simultaneously catering to the demands of other clients.”

Additionally, OPS was awarded a substantial water meter contract by the New Plymouth District Council, fostering a productive collaboration between the two businesses. Racheal remarks on the improved efficiency, “We can instantly address any sealing requirements for that contract, greatly improving our service delivery.”

Avenue Roading’s lean, five-person team complements the substantial 51-person workforce of OPS perfectly. Initially formed as a plumbing service provider to offshore stations, OPS Limited has now grown to become a leading provider of civil pipeline construction and management services.

Alongside this, they also provide plumbing, gas fitting, and drain laying to residential, commercial, and industrial markets. This shared client base positions Avenue Roading as the ideal next step for the company, as it can now fulfil surface requirements, with most requests coming through OPS’s clientele. “We can better serve our valued customers, knowing the newly formed company adheres to the same ethos of excellence established by OPS,” Racheal says. She further elaborates on their modus operandi. “Regardless of the project’s size, our tactic is straightforward: be flexible to adapt to client needs; be efficient as time directly corresponds to money; be professional by using our expertise for the client’s benefit; and consistently strive to surpass quality standards while ensuring safety, delivering top-notch results every time.”