Tim Waite Coaching

Tim Waite moved from the hospitality industry into training, then coaching, because he knew there had to be a better way to perform, lead, overcome challenges and thrive.

“The hospitality industry made me really think about people’s behaviour – what makes people tick,” he says. I’d ask myself “Why do I act the way I do and why do others act the way they do . . . those dynamics – how does that work in a team?”

He also realised that in workplace situations sometimes he was the problem and sometimes other people were. “How do you overcome a lot of these challenges?”

For the Hāwera-born man it all comes down to how people connect with each other.

His Tim Waite Coaching website says: “Create a place where relationships thrive ‘because talent doesn’t work alone’.”

His coaching business is built on three pillars.

First is leadership development, which he does through the Taranaki Chamber of Commerce and by using tools backed by over 40 years of validated research from international leadership company Blanchard – The Heart of Human Achievement™.

Pillar 2 is positive psychology coaching. “It’s about leveraging your strengths to help you get from where you are to where you want to be.”

The final pillar is providing support around relationship intelligence and selfawareness.

Having the latter led him to move from restaurants and cafes to teaching hospitality management in Auckland.

“That’s where the interest in leadership and the psychology of leadership came from and, not wanting to be a one-trick pony, I was looking to move on from hospitality.”

When he began as a training facilitator for Foodstuffs North Island, he came across Blanchard Aotearoa New Zealand.

“I went from teaching the theory to seeing it happen in real time.”

That was transformational for Tim. “I realised I was good at it. If you are a good facilitator, it’s like people saying, ‘here’s my brain, rewire me if you want to’. It’s an environment to make massive change for people.”

Through those years, the father of five gained a diploma in adult educational training, and a diploma in coaching, which he finished three years ago.

Experience has also been a great teacher. “I have been in the trenches.”

In 2016, he and wife Sharon left Auckland to return to Hāwera and, after a stint working for Service IQ focused on hospitality and retail workplace qualifications, he embarked on his coaching career.

Tim covers the spectrum, from working with a single person to a whole team, facilitating groups and focusing on motivation strategies alongside a sole business owner right up to a national organisation.

“I don’t coach just business people – I coach people.”

Tim says he helps people find the reasons they are stuck, what change needs to happen and how to do it. “I work with people who want to review their comfort zone.”

He also taps into the core values of people and organisations, looking at how those principles inform behaviour and choices.

In his coaching kete, Tim has diagnostic tools to assess self-awareness and core strengths, including relationship awareness. Using the Core Strengths assessment, he asks people to rank 28 strengths so they can know themselves better. “Self-awareness brings choice.”

“He has been amazing for our team,” says Paul Scouller, General Manager of the WISE Charitable Trust.

Tim has looked deep into the Waitarabased not-for-profit organisation to find its needs.

“He’s not just a facilitator but fantastic at initiating other training to benefit our organisation,” says Paul.

When Tim is in his facilitator role “he makes everyone feel included”.

Paul has also had individual sessions with Tim. “I like to utilise him for selfbetterment for myself. To have a oneon-one with Tim is amazing. It’s a bit of reflection on my personal growth within my role.”

Kelly Judkins, company director at Hardings Funerals in Hāwera, says Tim’s coaching has been invaluable in many ways.

“First of all, it was to enhance our team by giving them the emotional intelligence to go forward and assist grieving families better,” she says.

“That’s been an absolute game changer for us where people get a better service from us because our team are much more adaptable, and they know how to read someone a little better.”

Tim’s latest work with Hardings Funerals has been to help them look at their values, strengths and moral ethos as a company. “That’s to take our team from being good to providing excellence and that’s been another journey again,” says Kelly. She has also worked one on one with him, particularly around facing changes.

Tim’s greatest tools are his ongoing use of positive psychology, posing questions, and listening. In large letters on his website, he asks: “You’re already good at what you do – but do you feel there’s a better way to get things done?”

Contact Tim: tim@timwaitecoaching.co.nz 027 282 5103