4 minute read
Brandlab | Elevate your brand
In one corner of Brandlab’s New Plymouth workshop, a tradies ute is being wrapped. Nearby, an embroidery machine hums through a run of hoodies while the DTF printer produces a vibrant and a fresh batch of screen-printed shirts that are going into the tunnel dryer for curing. It’s all happening under one roof, signage, embroidery, screen printing and more, so clients can get their entire brand package sorted in one place.
Brandlab was formed in 2024 when Dylan and his wife, Rachel, brought together their three long standing specialist businesses, Signright, Top Stitch, and Screen Culture into one cohesive brand. “It just felt like the right time to unify them all under one roof and be Brandlab,” says Rachel, who handles accounts, payroll, and administration.
Their combined services mean they can take clients from the earliest stages of brand planning right through to the final installation which gives them a competitive advantage. “We offer everything from the start of your planning of your logo, to the logo design, to bringing your logo to life with exterior signage, vehicle signage, apparel, and promotional products,” says Rachel.
“We have the ability to streamline the process so we can ensure the quality across the brand. Each service is handled in-house to ensure consistency across every element of a client’s brand,” says
Dylan, managing director of the eightstrong team.
“If you’re having to go to a signwriter, an embroiderist, a screen printer . . . everyone’s approach is slightly different,” Dylan says. “But trying to keep that consistency across the board is key.”
“We’ve got such an awesome, knowledgeable team, who all work closely together. Without our dedicated staff, we wouldn’t be here. Their commitment is what allows us to deliver the quality service that our customers rely on,” says Rachel.
Brandlab’ s client base is diverse, covering Tradies, sports and community clubs, as well as small and large businesses across Taranaki.
Creating long-time customers has been a strategic focus for Brandlab, with some of their customers having been there from day one. “Initially, I’d do a sign for them. Now we’re doing all their signage and apparel,” Dylan says.
Collaboration is another strength. Brandlab often partners with branding and marketing agency Smokey Lemon, receiving brand guidelines and producing everything from uniforms to signage.
Brandlab have invested in the latest machinery and technology so they can deliver the best results for their customers. This allows responding quickly to a customer’s needs, completing projects more efficiently and maintaining
consistent quality across everything produced. Whether it’s a small order or a largescale job, the equipment helps provide reliable turnaround times and a great finished product, without compromise.
Brandlab based at 320 Devon St East is a fully equipped workshop and apparel showroom, that the couple transformed from four bare walls into a thriving hub.
“Everything in there has been purposefully built,” Dylan says.
Clients can walk in, see and feel the products, and talk through their ideas with the team. “Our aim is for people to walk through the door and know they’re in the right place,” says Rachel.
This year, the focus is on refining systems and maintaining the quality they’ve built their reputation on. “Over the years, we’ve always had something big happening. This year’s about just focusing on smoothing things out,” says Rachel.
For Dylan, the goal is simple. “If we can be established within the region with a good reputation and have our returning customers . . . that’s what matters,” he says. Rachel agrees. “I think that’s something I’m quite proud about.
Generally, when they come here, walk through the door, they’re here to stay.”
(06) 769 6460
