Creative Conflab Brand Guide

CREATIVE CONFLAB BRAND GUIDE /// 1

2 \\\ CREATIVE CONFLAB BRAND GUIDE

About the podcast Creative Conflab is a weekly podcast created by your host Tara Joy Andrews.

On this podcast, you will find honest conversations about creativity, art, design, and craft.

We’ll talk about what it means to be creative, how to stay motivated and inspired, and ways to continue learning in creative ways. Part solo episodes and part interviews with other amazing creative people we’ll delve into this inspiring world and hopefully motivate you a little along the way.

Join us, we’re making things.

CREATIVE CONFLAB BRAND GUIDE /// 3

4 \\\ CREATIVE CONFLAB BRAND GUIDE

Moodboard Creative Conflab is about celebrating creativity, art, design, and craft. It has positive energy that motivates and inspires with a focus on building poeple’s confidence. We are all creative and everyone’s work has value.

If you are an artist, writer, dancer, designer, illustrator, painter, chef, software engineer, you are creative.

The podcast has honest conversations about what creativity means, how to stay motivated and keep each other inspired.

We are a large community and we can lift each other up, help each other and learn how to be resilient, stay creative, and be curious to produce work that aligns with ourselves and who we are from each other.

It is also a place to have honest converations about how to stay creative in times of uncertainty like a pandemic and includes guests in various fields who specialize in anything related to creativity.

CREATIVE CONFLAB BRAND GUIDE /// 5

MINIMUM SIZE 1 inch

6 \\\ CREATIVE CONFLAB BRAND GUIDE

The smallest the logo should be represented is 1 inch wide or 250px wide.

Primary logo Creative Conflab’s primary logo is a workmark with an electrified microphone and includes the host’s name, ‘with Tara Joy Andrews’. It is fun, energetic, vibrant and bold.

This is the main logo to use across primary brand applications. This mark helps audiences easily identify Creative Conflab’s podcast, episodes, web presence, ads, social media posts and other materials. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to guidelines within this document.

CREATIVE CONFLAB BRAND GUIDE /// 7

Secondary logo Ambition Theory’s secondary logo and badges can be used to replace the primary logo when it fits better but should never be used directly next to the primary logo. For example don’t use the secondary logo as the primary image if the primary logo is used in the header. This looks repetitive.

Symbols & badges The symbol & badges can be used when the primary or secondary logo is not necessary or in cases where the brand name is already displayed in plain text. For example, the symbol or badge can be used as a profile picture on Instgram since the username will be adjacent to it in plain text.

8 \\\ CREATIVE CONFLAB BRAND GUIDE

SECONDARY LOGO A) Horizontal logo without the posdcast host information

SYMBOLS B) Microphone C) Microphone in circle

BADGES D) Logo with microphone E) Logo with microphone stacked

A.

B.

D.

C.

E.

CREATIVE CONFLAB BRAND GUIDE /// 9

BLACK CMYK: 0, 0, 0, 100 RGB: 35, 31, 32 HEX: #231f20

Colour palette Colour is an integral part of brand identity.

Consistent use of the colour palette will not only reinforce the cohesiveness of the brand, but colour also sreves psychological purposes by communicating feelings and emotions to your audience.

The primary turquoise, orange and red colours are fun, energetic, and vibrant. The complimentary second colours .......

Black, white and light grey are neutral colours that can be used in combination with the primaty and secondary colours.

TURQUOISE CMYK: 72, 0, 27, 0 RGB: 12, 188, 194 HEX: #0CBCC2

RED CMYK: 0, 78, 56, 0 RGB: 241, 95, 97 HEX: #F15F61

ORANGE CMYK: 0, 51, 84, 0 RGB: 247, 146, 64 HEX: #F79240

YELLOW CMYK: 0, 0, 100, 0 RGB: 255, 242, 0 HEX: #FFF200

LIGHT GREY CMYK: 53, 44, 44, 9 RGB: 124, 124, 124 HEX: #7C7C7C

10 \\\ CREATIVE CONFLAB BRAND GUIDE

CREATIVE CONFLAB

Tara Joy Andrews

CREATIVE CONFLAB BRAND GUIDE /// 11

Colour usage Colours for the primary and secondary logo are minimal. Logos are provided in all black, all white and a colour version.

Place the logo on one colour backgrounds and never place it on a pattern.

12 \\\ CREATIVE CONFLAB BRAND GUIDE

CLEAR SPACE To ensure legibility, always keep a minimum clear space around the logo. The space isolates the logo from competing visual elements. If the logo is too close to competing elements, it lessens the impact of the logo.

The minimum clear space is defined by the height of the A. This minimum space should be maintained as the logo is proportionaly resized.

CREATIVE CONFLAB BRAND GUIDE /// 13

Typography Typography is a powerful brand tool when used consistently. This set of typefaces best represent the bold, vibrant and professional feeling of the brand and should be used across all print and web applications.

FIRA SANS Use for headlines Sentence case Available free from Google fonts.

FIRA SANS Use for body copy Sentence case Available free from Google fonts.

14 \\\ CREATIVE CONFLAB BRAND GUIDE

Fira Sans Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Fira Sans Extra Light

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

Brightwall Use for emphasis, sparingly.

Brightwall

Sentence case

Italic

Available from https://www.dafont.com/ brightwall.font

A B C D E F G H I J K L M N O P Q R S T

U V W X Y Z

a b c d e f g h i j k l m

n o p q r s t u v w x y z

BASILLIA Use for quotes and sub- headlines.

Sentence case Available from https://www.myfonts.com/fonts/ urw/basilia/

Basillia Regular A N a n

B C D E O P Q R b c d e f o p q r s

F S g t

G T h u

H I J K L M U V W X Y Z i j k l m v w x y z

CREATIVE CONFLAB BRAND GUIDE /// 15

Unacceptable usage A few recommendations to keep the integrity of the logo.

1. Don’t rotate the logo.

2. Don’t squish or stretch the logo.

3. Always respect the clear space.

4. Don’t resize any part of the logo.

5. Don’t rearrange the logo 6. Don’t add elements to the logo.

7. Don’t use non brand colours.

8. Don’t add drop-shadows.

9. Don’t contain the logo in a box over a photo.

16 \\\ CREATIVE CONFLAB BRAND GUIDE

Listen to the latest episodes on Spotify

1

2

3

4

5

6

7

8

9 CREATIVE CONFLAB BRAND GUIDE /// 17

CREATIVE CONFLAB

Tara Joy Andrews creativeconflab.com

D E S I G N BY TA R A J OY A N D R E W S tarajoy.ca 18 \\\ CREATIVE CONFLAB BRAND GUIDE