TAPPA Tribune - March, 2015

March, 2015

The TAPPA Tribune Tampa Area Professional Photographers Association

Contents President’s Message

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Update: PPA Weighs In On Drone Regulation in DC

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Spring Salon Competition

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This Month’s Program

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Salon Rules

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Print of the Month - Portrait

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Print of the Month - Unclassified 16 Print of the Month - Commercial 17 Print of the Month Electronic Imaging

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Print of the Month Rules

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Scam Alert!

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Photos from the meeting

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Committees 24 Board of Directors

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On the cover: Photo by Lissa Hatcher

Visit TAPPA on FaceBook

Photo by Michael Landes

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President’s Message

March President’s Message The Value of TAPPA Membership = Priceless!

As individuals, artists, and professionals, we strive to be savvy with all of our resources. In that process, our return on investment (ROI) takes many shapes and forms.

We calculate the ROI of TAPPA membership in relation to our goals, growth, needs, and direction.

Accurate measurement eludes us if we seek instant solutions, encounter resistance, or balk at change.

I’m often asked, “How can I evaluate the return on my TAPPA membership?” The following story illustrates my answer.

In February, Steve Andrews from WFLA TV called me regarding an “8 On Your Side” story about a local photographer. Several families had stepped forward to report that despite hefty payments, they hadn’t received contracted photography work. (If you’re interested or unaware of the story, you can view both segments on Channel 8’s website).

During his investigation, someone asked if the photographer was a TAPPA member, so Steve contacted me. Just as I suspected, he wasn’t, nor had he ever been. Since our beginning in 1996 we have

maintained a close, connected community that supports each other. Should a member run into difficulties fulfilling a commitment, others will willingly step in to help. That “safety net” is just a phone call away.

It’s a priceless benefit of membership, reaching throughout Florida by way of the FPP and across the nation through the PPA. In our massive photography family strength is more than numbers, but access to talent, experience, and resources. For this reason, I knew anyone currently or previously affiliated would have sought help long before there was news to tell.

We’ve heard these types of stories before and, unfortunately, we’ll probably hear them again.

The shadow it casts over our industry saddens TAPPA Tribune

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me even as it validates my conviction that people should hire a PPA affiliated photographer, and why being a member is so critical.

For more than seven years since I joined this brilliant organization, I’ve heard multiple “touch the heart” stories. Our founding members have even more examples of those who stepped up, not only to assist one of our own, but to aid our community.

I’m proud to be part of an organization where our members continue to selflessly support others. We offer our precious time, talent, and resources when called by someone in need. Or…getting with the times…. a text, a tweet, or an email.

We’ve faced accidents, robberies, failed or broken equipment, illness, and emergencies. Proven friendship has even involved a road trip to New York and back to Florida the next day, because a member was getting married and didn’t have a photographer due to financial hardship. These people are true friends. Our TAPPA family has been there, will continue to be there and they really do have the tee shirt.

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Our education and growth advancements outweigh the cost of membership. Then add the immeasurable value of being covered with a “safety net” and you’ll understand why this membership is priceless! It’s the right star to hitch your wagon to, giving “real life assurance” through its members.

I’ll close with a snippet from my family. My sister in upstate New York has had over ten inches of snow with more on the way—and they’re out of snow days. I not only adore TAPPA and life in the Tampa area, but weather reports from up north remind me how much I love living in Florida.

Have a delightful March.

Susan “Spring is nature’s way of saying, “Let’s party!”

- Robin Williams

Update: PPA Weighs In On Drone Regulation in DC

By Professional Photographers of America By: Lauren Walters

PPA CEO David Trust was in DC the past two days advocating for photographers like you! He and PPA’s copyright team in D.C., the Nickles Group, had a series of meetings with Representatives of Arizona, California, Georgia, Missouri, Utah and Wyoming and Senators from Los Angeles and Oklahoma who all have a say on the FAA’s proposed rules for regulating the use of drones in the United States. The proposed rules are awaiting approval and are now in a 60-day comment period, during which PPA is working diligently to pull together comments for submission.

The revised proposal indicates good progress for Photographers. The FAA proposes and approves the rules on drones; those rules are not legislation and do not require congressional approval.

Currently, the said rules categorize drones into three physical size groups. PPA is mainly concerned with regulation pertaining to small and micro drones. A small drone is classified as 55lbs or lighter, and a micro drone is 4.4lbs or lighter.

The FAA’s proposed rules would require professional photographers wanting to use small drones (less than 55 lbs) to take an aeronautical skills test and obtain a permit and renew that license every two years. There would also be a

one-time registration fee of $150. With 560 testing sites, finding a testing center should be easy. PPA believes the proposed rules for small drones to be a major step in the right direction as they eliminate the current requirement that commercial drone users hold an actual pilot’s license.

The proposed rules for micro-drones (4.4 lbs or less) are even more favorable as they require no skills test. Photographers wanting to use microdrones in their business would have to register and self-certify that they understand the FAA’s aeronautical information manual.

We are still months away before the rules are finalized, yet solid progresses are being made in the direction of photographers. Want to weigh in? Please visit the discussion on theLoop about drones, it’s a dynamic one!

Drones are the hot topic at the moment, but Trust also had discussions on copyright reform and the Next Great Copyright Act, which are still under development.

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This Month’s Program

Spring Salon Competition

TAPPA’s next meeting will be our Spring Salon! For many, this is the most exciting meeting all year (along with Fall Salon) as this is the meeting where we bring in judges to grade our work.

It looks like we will be starting the judging at 3PM but this is not confirmed. Critique will be that night at the regular meeting.

If you have never participated in a Salon, it’s really a great experience. If there is any way you can come early for judging, do… it’s a great learning experience.

Meeting Details Tuesday, March January10, 13,2015 2014 Social 6:00 Dinner 6:30 Program 7:00 Member with PayPal RSVP

by Noon March January3:6:$25 $25 After the 3rd 7th $35 Register online at TAPPA.org Doubletree Hotel 4500 W. Cypress St., Tampa

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Judges Gary Sweetman

Jane Conner-ziser

John Jernigan

Gary opened his studio in 1971 and joined PPA and Florida Professional Photographers Associations. At the all the conferences, he saw the “great divide” of portrait and commercial photographers, and thought, “why don’t they do both?” which is what he set to do and has accomplished for over 43 years. Commercial trends bring innovation to portrait clients while the skills of the portraitist make a C.E.O. or high profile editorial client feel at ease. In 1984, Gary built an awesome studio in Bradenton with over 4000 sq. ft. of specialized space for both his commercial and consumer clients. He was the first in his area to adopt the digital transition: changing the name to Gary W. Sweetman Photography & Digital Imaging In 2000. He has given programs and lectured regionally, nationally, and internationally.

As well as his many PPA and FPP degrees, he was awarded a Life Membership in FPP and often judges at the various Guilds and at FPP State. Gary stopped shooting weddings in 2011 (except for existing clients) because they were just too much fun! Which is fine, because it gives more time to pursue the family passion of adventure and cultural travel.

Jane is a pro photographer, artist, retoucher, painter, author, expert in Adobe Photoshop, Adobe Lightroom, Adobe Camera Raw, Corel Painter and a host of third party software and plugins, including NIK Software, Graphic Authority, xRite and Wacom. Jane specializes in fine art portraiture, photo retouching, portrait arts and fine art image manipulation.

She has over 30 years of working and teaching experience in the professional photography and retouching industry.

John Jernigan of Jim Jernigan Studio and Visualeyes Commercial photography holds a Master of photography degree from PPA and FDPE / FSA from Florida Professional photographers. He has served on PPA’s Commercial Advertising committee and is a past president of the FPP. John’s awards include multiple Fuji masterpiece awards, Kodak Award of Excellence, FPP Top 10’s, multiple Florida Magazine Assoc. Charley Awards, and national ADDY Awards. Some of the Tourism Client includes: Grand Canyon National Park, Niagara Falls, Kennedy Space Center, Johnson Space Center, US Space and Rocket, Florida Dept of Tourism, Virginia Dept. of Tourism and the Empire State Building.

Some of the Publicly traded and other clients include: Exactech, Sabine, Syngenta, Dive Rite Mfg, Closetmaid, Regeneration Tech, Coca Cola ( Minute Maid), University of Florida and Theaualt (France). John is a firm believer, that salon competition makes a strong successful photographer!

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Salon Rules Salon Competition Procedures & Rules INSTRUCTIONS FOR ALL ENTRANTS – Please study and follow carefully. Not doing so will prevent judging of your entry.

ELIGIBILITY: Any member of TAPPA in good standing.

ENTRIES: A total, not to exceed 6 images, may be entered by one photographer per salon judging. Images previously entered in TAPPA Salon Competitions may not be entered again. No two images shall be of the same subject.

designated by the entrant in one of the six (6) categories listed on the entry form. If the chairman feels the entry is placed in an incorrect category, he/she may change the entry’s category. Color and Black and White images will be judged together in all categories.

1. PORTRAIT: This category includes portraits of men, women, children, couples (2 people), groups (3 or more), and environmental portraits.

2. SOCIAL FUNCTION: This category includes social function portraits or candids.

ENTRY FEE: The entry fee of $5.00 covers one to six entries. If you are not attending the competition, the entry fee is $15. It may be cash or a check made payable to TAPPA. Please pay that evening. If you are not attending but placing entires, please let Constance Avellino (cap_studios@hotmail.com) a couple of days before the event.

3. COMMERCIAL: This category includes advertising illustration, industrial, architectural, product photography and photojournalism.

Live models may be used for these entries.

The deadline for all entries is posted on www.printcompetition.com

5. ELECTRONIC IMAGING: This category includes digital restoration, image enhancement. Entries will be judged for digital, artistic and technical proficiency.

ENTRY DEADLINES: Entries must be uploaded onto the website. Go to the TAPPA website and then to:PrintCompetiton.com FILE NAMING: Will be done automatically. But of course you will need to title your entries CLASSIFICATION OF ENTRIES: Entries must be

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4. UNCLASSIFIED: This category includes abstracts, pictorials (non-portrait), animals, figure studies and photojournalism.

6. ALBUMS: This Category includes wedding albums, story book and portrait albums.

Albums can be from 1 or more makers.

Send ALBUM ENTRIES ONLY, 24 hours before salon, to: Constance Avellino at cap_studios@hotmail.com

IMAGE PREPARATION: Always SAVE a copy of your competition print file before attempting this!

See tutorials at http://www.ppa.com/competitions/tutorials.php Files must be sized so the longest dimension is 4,000 pixels (20 inches at 200 ppi). Each file must contain an embedded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10. Total file size should not exceed 7 MB. ALBUM FILE PREPARATION: 1. All page/spread files must have the longest file dimension at 4,000 pixels (20 inches at 200 ppi), have an embed-ded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10.

2. Each page/spread file may contain as many images as you desire.

3. An entry may contain up to 36 page/spread files 4. Files are to be numbered in viewing order using two digits (i.e., 01 jpg, 02 jpg, 03 jpg, etc.).

5. All individual files must be compressed into a single ZIP file. ZIP file must be named: LastName_ Album_Title (use _for spaces, e.g. Sewell_ Summer_Wedding.zip)

JUDGING PROCEDURES: Each salon will be judged by a panel of three qualified judges using FPP and PPA guidelines including point scoring procedures. The score of the three judges will be totaled and averaged for the final score. When a judge’s score varies 10 points or more from the average score, it becomes an automatic challenge and the photograph must be discussed and rescored. A judge may initiate a challenge at any time.

SCORING: Prints are scored from 0 to 100 as follows: 100-95 EXCEPTIONAL

79-76 GOOD

94-90 SUPERIOR

75-74 AVERAGE

89-85 EXCELLENT

73-70 FAIR

84-80 VERY GOOD

69-0 UNACCEPTABLE

AWARDS: Ribbons will be awarded for 1st, 2nd, and 3rd place in each category. Merit ribbons will be awarded to all prints scoring an 80 or above. A Best of Show ribbon will be awarded to the print judged best by the panel of judges. All entries receiving scores of 80-81 and 78-79 are automatically challenged. During the automatic challenge, judges may lower or raise the score of an image by a 2/3 majority of the panel.

6. Studio identification or entrant’s name cannot appear on any file within the album entry.

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Print of the Month - Portrait First Place: Michael Landes

Print of the Month - Portrait Second Place: Carol Walker

Print of the Month - Portrait First Place: Kevin Newsome

Print of the Month - Social Function First Place: Pedro Carrillo

Print of the Month - Social Function Second Place: Booray Perry

Print of the Month - Social Function Third Place: Lissa Hatcher

Print of the Month - Unclassified Second Place: Michael Landes

Print of the Month - Commercial Third Place: Kevin Newsome

Print of the Month - Electronic Imaging First Place: Michael Landes

Print of the Month - Electronic Imaging Third Place: Lissa Hatcher

Other winners

Print of the Month Rules - Prints are to be mounted.

Curtis Frey Petra Prion Randy Van Duinen Lisa O’Geary

- Size: 8x10.

- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.

- Three entries per member each month.

- There must be at least three entries in a category for that category to be included in the monthly competition.

- All entries MUST have your name and the category you wish to enter on the back of the print.

- Prints must be turned in before 6:25 pm.

Prints received after 6:25 will not be accepted!

Winners: - Please send your winning files to POM@TAPPA.org for the newsletter as soon as Possible. Deadline for publication is one week after the meeting.

- Name your files by your last name-place-category. For example Smith-1st-Portrait.jpg - Any resolution 1000 pixels on the longest side or greater is acceptable. JPEG format is preferrable.

Scam Alert!

Beware of Emails Bullying You, Then Offering Online Reputation Management Solutions

By Professional Photographers of America (PPA)

Have you been burned by a bad review of your services online? Surely it stings when it happens, and you want to do what you can to remedy them.

But there is a two-step scam going around right now, first threatening photographers with cyber bullying through bad mouthing online reviews, and then (step 2) offering to help you with your online reputation and solve the newly posted bad reviews... when the scammers are actually the ones posting them!

The situation is spreading rapidly so be on the lookout. In a nutshell, don't panic--delete, flag and report the scammers. Baltimore photographer Kat Forder posted a perfect explanation on her blog (which was also picked up by Peta Pixel), along with some great suggestions on what you can do to protect yourself. Her suggestions on how to protect yourself are below, but the full read is highly recommended!

WHAT YOU CAN DO IN THE USA • Don't respond to the emails! Set up a Google Alert for your business name

• Watch your business on a few different review sites and attempt to respond to the false reviews with a link to this post to educate potential readers, or by submitting "proof" to the review website • Contact the Federal Trade Commission: via its toll free hotline: 877-FTC-HELP (877-382-4357) or the FTC online complaint form • Contact the Federal Bureau of Investigation's Internet Fraud Complaint Center • Non-emergency number for your local police department to make them aware of the fraud (larger cities will have a cyber-crimes task force or department) Spread the word to your fellow photographers and make sure you don't fall victim to a scam like this!

PPA's pushing the information out everywhere possible, including through paid alerts... but help us spread the word by sharing this #ScamAlert against #CyberBullying and #BadReviews. Thank you!

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Photos from the meeting

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TAPPA Tribune

The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at: Doubletree Hotel 4500 W. Cypress Street Tampa, FL (one block east of Westshore Blvd).

Networking Dinner Meeting

6:00 pm 6:30 pm 7:30 pm

Register online at TAPPA.org

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Board of Directors

2015 Officers President

Susan Black

813 230-6472

Susan@Bespics.com

Vice President

Constance Avellino

813 600-8152

Me@ConstanceAvellinoPhotos.com

Secretary

Kevin Newsome

813 968-2810

Kevin@NewsomesStudio.com

Treasurer

Melissa Sewell

813 230-7092

Melissa@DontBlinkllc.com

Past President

Kevin Newsome

813 968-2810

Kevin@NewsomesStudio.com

Directors

Carol Hackman

727 867-9254

HackmanC@tampabay.rr.com

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Christine Reynolds

813 760-0831

ChristineR@aol.com

Benjamin Todd

813 431-2873

Benjamin.Todd@verizon.net

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Committees Delegate

Julie Johnson

Membership

Kevin Newsome

813 968-2810

Kevin@NewsomesStudio.com

Program

Constance Avellino

813 600-8152

Me@ConstanceAvellinoPhotos.com

Salon

Becky Jordan

Door Prize

Amber Wilkes

605 351-5865

ambi57106@yahoo.com

Scholarship

Carol Hackman Terri Daunic

727 867-9254 813 839-2860

HackmanC@tampabay.rr.com terridaunic@yahoo.com

Audio Visual

CJ

Newsletter Editor

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Photographers

Booray Perry Christine Reynolds

813 728-7110 813 760-0831

Booray@BoorayPerry.com ChristineR@aol.com

Web Master

Lee Burgess

813 245-3320

Lee2810@verizon.net

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