TAPPA Tribune - October, 2018

October, 2018

The TAPPA Tribune is the monthly magazine of the Tampa Area Professional Photographers Association

Contents President’s Message

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What belongs on your business card 4 Takeaways from last month’s presenter, Megan DiPiero

6

This Month’s Program

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Print of the Month - Portrait

11

Print of the Month - Electronic Imaging

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Print of the Month - Commercial

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Print of the Month - Social Function

20

Print of the Month - Unclassified

23

Proposed TAPPA By-Law Changes

26

Photos from the meeting

27

Upcoming Events

29

Print of the Month Rules

29

Be a Part of Something Great

32

TAPPA Membership Application

33

Board of Directors

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On the cover: Photo by Jenni Knezovich Visit TAPPA on FaceBook

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TAPPA Tribune Photo: Tommy Vidal

President’s Message

How Is Your Year So Far?

By Randy Van Duinen – M.Photog. M.Artist. Cr. CPP FDPE FDAE FSA

In addition to my architectural photography I also do a fair amount of travel photography. In order to capture images, I have found that I have to do a lot of planning in order to come away with great images. This means I spend time doing research, going through the web and finding places I want to photograph, the best times to capture an image and also what are some of the concerns or problems I’ll have in order to capture the shot. In doing this I can come back from a trip successfully with images and experiences I am proud to share with other people.

Our photography businesses are very similar to my travel photography. In order to be successful we need to do our research, people can do this in many ways. Some may wish to use the web to learn photographing techniques or postprocessing. Others find it more useful to have a human experience when they learn, this is where groups like TAPPA, FPP and PPA become part of their process. No matter which way you choose it is essential you keep doing your research and learning throughout your whole career, because as we’ve seen in the past many did not make the switch from film to digital and went out of business.

For me planning is very important for both my travel photography and my architectural photography business. As the saying goes “If you fail to plan you plan to fail”, and I have seen this throughout my over 30 years in the photography business. For me planning means goals, both short-term and long-term and creating a plan of

action to reach the goals that I create. Short-term goals are the ones that keep the business running day-to-day, they are daily and weekly things to do to keep the doors open on our studio. I find that long-term goals, six months, one year, two year and five-year goals are the ones that make us more successful.

If you are looking to grow your business your longterm goals are the ones you need to write down and create a plan of action, so you can meet them.

They are the ones that help us gauge whether our businesses and us personally are growing and becoming better or if we’re just stagnating without any real sense of where to go. Long-term goals with a plan of action can be the most powerful and successful ways of running our businesses.

We are now three quarters of the way through the year, have you taken a look where you started this year and where you are now. What do you see?

Best, Randy

TAPPA Tribune

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Sales

What belongs on your business card

By Chuck Vosburgh

A photographer handed me their business card. It had their name and the words Video and Photography. That’s it, no way to contact them.

Useless. In the trash it went.

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TAPPA Tribune

If you’re like most photographers, you’ve put a lot of thought into your business card. Here are some things you may not have thought of:

Make it easy to reach you Have your telepone number and email address visible and large enough for anyone to be able to read. If there are any other venues of communication you use, put them on there as well. The main purpose of a business card is to give someone your contact information.

Text reversed out of a photo is hard to read It just is. Avoid it. White text is hard to read even if the card is printed perfectly. If the registration of one of the colors is off just a tiny bit it can become illegible.

photo: Adobe Stock

Don’t be cheap

Put your location on it

Your business card is an extension of you. The paper should be thick and feel substantial and it should be press-printed. No DIY and no free VistaPrint cards!

You may work out of your house and not want to put your home address on the card, but at least put your city so people know where you are based out of.

You get what your show

Make it quick and clear

If you have a photograph on your card, that is the kind of work you will get. If you have a wide variety of work that you offer, consider an all-text business card.

The main purpose of a business card is to make it easy for someone to have your contact information, so make sure it is simple, clear and easy to read. It is also vital to make sure the text is legible to everyone. Even older people. Test your card with people to make sure it’s legible.

Make the back uncoated One way to get your cards into people’s hands is to use them to write notes for people on the back.

If the card is coated on the back the ink will smear and make a mess.

Resources for business cards are on the next page.

Continued on next page

Business Cards continued

Resources for business cards

Takeaways from last month’s presenter, Megan DiPiero

For press-printed cards: PrintPlace Moo Cards 4-Over-4 Have a sales issue that you’d like solved? Email me and if I use your idea to write an article I’ll Send you my answers to the top 6 excuses people use to not buy. Or tell me you read this article when you see me at the TAPPA meeting and I’ll give you my answers to the top 6 excuses people use to not buy.

Chuck Vosburgh has more than 30 years of experience as a commercial photographer and author of How to Sell Photography Without Becoming a Salesman. Learn more at http://vosburghphoto.com Chuck can be reached at Chuck@ChuckVosburgh.com or 727.743.1740

If you missed last month’s meeting you missed A LOT! Here are some of the highlights: • Rich begins with risk • You can make a change any time you want • If you don’t have the money for education, you especially need to do it • Make real-world connections • Stop hiding behind text and email • Focus on them, not you • Notice people and connect • There’s no losing, you win or you learn • The master has failed more than the average person has tried • Meet 30 strangers in 30 days • Have coffee with 10 of your VIPs • Every risk is in direct proportion to the reward

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TAPPA Tribune

This Month’s Program

Jenni Knezovich Group Photography

Meeting Details Tuesday, October 9, 2018 Social and Networking 6:00-6:15 Print of the Month entries must be in by:

6:15

Announcements

6:15-6:30

Meeting and Awards

6:30-7:00

Program 7:00-9:00

$20 RSVP at: http://tappa.org/r-s-v-p-meeting/ Holiday Inn 700 N Westshore Blvd Tampa, FL 33609

Jenni Knezovich has been operating her fulltime storefront studio since 2004. She has learned the art of balance being a single mom, State print chair, and business owner. With photography as her main source of income, time efficiency and the importance of diversity have kept her studio thriving! Jenni is a CPP, M. Photog, CPP Liaison, and her State Affiliate Print Chair.

Here’s what you’ll learn: * How to maximize on teams and other volume photography. * How to create long term relationships with your seniors and their families. * How to continue to earn money from your seniors during the year after their session. * Learn how to create business in your slower months through promotions and donations * Learn about balancing work, home, family, and all those other duties!

TAPPA Tribune

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photo: Jenni Knezvich

10 TAPPA photo: JenniTribune Knezvich

Print of the Month - Portrait First place: Michael Landes

Print of the Month - Portrait Second place: Michael Landes

Print of the Month - Portrait Third place: Michael DeMartino

Print of the Month - Unclassified First place: Michael Landes

Print of the Month - Unclassified Second place: Tommy Vidal

Print of the Month - Unclassified Third place: Michael DeMartino

Proposed TAPPA By-Law Changes 9-11-18

Current:

ADVERTISE In the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740

Visit us on the web at TAPPA.org

Section 1 The Board of Directors shall consist of nine members who shall be elected for a term of three years each. No elected member of the Board shall be elected to serve more than two terms (six years), consecutively. The terms shall be staggered in such a manner that 3 board positions are voted on each year.

Proposed: Section 1 The Board of Directors shall consist of six members who shall be elected for a term of three years each. No elected member of the Board shall be elected to serve more than two terms (six years), consecutively. The terms shall be staggered in such a manner that 2 board positions are voted on each year. Any Board Member who has served 2 Terms (elected or appointed) shall not be eligible to be elected or appointed for a period of two years.

TAPPA Tribune

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Photos from the meeting

photo: Jenni Knezvic

photos: Warren Fuss

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TAPPA Tribune

ch

TAPPA Tribune

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Upcoming Events

Print of the Month Rules - Prints are to be mounted.

October 9

Jenni Knezovich Group Photography

November 13

Erich Caparas Mindset, approach, and tips to winning photo competitions

December 2

Holiday Party January 8

Matt Kloskowski February 12

Rinat Halon Neal Get published, and get paid for it!�

More information on all of these events and more can be found in this newsletter and at TAPPA.org

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TAPPA Tribune

- Size: 8x10.

- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.

- Three entries per member each month.

- There must be at least three entries in a category for that category to be included in the monthly competition.

- All entries MUST have your name and the category you wish to enter on the back of the print.

- Prints must be turned in before 6:25 pm.

Prints received after 6:25 will not be accepted!

Winners: - Please send your winning files to POM@TAPPA.org for the newsletter as soon as possible. Deadline for publication is one week after the meeting.

- Name your files by your last name-place-category. For example: Smith-1st-Portrait.jpg - Resolution 1500 pixels on the longest side or greater is acceptable. JPEG format is preferable.

The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at:

LOCATION Holiday Inn 700 N Westshore Blvd Tampa, FL 33609 Networking Meeting

6:00 pm 6:30 pm

Register online at TAPPA.org

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TAPPA Tribune

ADVERTISE In the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740

Visit us on the web at TAPPA.org

Be a Part of Something Great Being a part of TAPPA has many benefits both professionally and personally. Your annual dues helps TAPPA provide nationallevel educational programs every month, a great place to meet and many other educational and social opportunities throughout the year.

Membership Classification PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required. Annual dues are $75 plus a new member registration fee of $10.

ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. The PROFESSIONAL MEMBER’S Sales Tax Number and Occupational License are required.

Annual dues are $65 plus a new member registration fee of $10.

MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession.

They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required. Annual dues are $65 plus a new member registration fee of $10.

STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions. Annual dues are $35 plus a new member registration fee of $10.

SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions.

Annual dues are $25 plus a new member registration fee of $10.

Questions? You can always email our Membership Director.

A membership application is on the next page or go to TAPPA.org

TAPPA Tribune

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Tampa Area Professional Photographers Association, Inc. TAPPA Membership Application Membership Application

Your Name ____________________________________________

Code of Ethics

Business Name _________________________________________

1. I will endeavor to enhance and ennoble the status of the photographic profession by maintaining a dignity of manner in my behavior, in the presentation of my photography and photographic services, in the appearance of my studio or place of business and in all other forms of public contact.

Business Address _______________________________________ City _______________________ State _____ Zip _____________ Business Phone ________________________________________ Fax ____________________ Home Ph ______________________ Email Address __________________________________________ Web Address ___________________________________________ Photographic Degrees ____________________________________ ______________________________________________________ Are you a member of the FPP? _____ PPA? ____ #_____________

Membership Classification (check one) ______ PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required. Annual dues are $75 plus a new

member registration fee of $10.

______ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions.

The PROFESSIONAL MEMBER'S Sales Tax Number and Occupational License are required. Annual dues are $65 plus a new member registration fee

2. I will observe the highest standard of honesty in all my transactions, avoiding the use of false titles, confusing or inaccurate technical terms or descriptions and misleading terms or claims.

3. I will at all times endeavor to produce only those types of photographs and photographic services that will enhance the prestige of the profession, to apply my best efforts on behalf of the public, and to play my part in raising the general standard of photographic craftsmanship.

4. I will show a friendly spirit of cooperation with my fellow professional photographers and assist them whenever possible should they be in trouble or difficulty.

5. I will assist and give of my knowledge to the members of my profession, and will encourage them individually and collectively, so that the quality of photography may constantly be raised to higher standards.

6. In all matters relating to the interpretation of this code I will recognize the authority of the Tampa Area Professional Photographers Association, Inc., and agree to hold harmless the Board of Directors in any decision made on behalf of the corporation.

I have read the above Code of Ethics and agree to abide by it, evidenced by my signature in ink this ___________ day of _______________ 20_____. Any member of the Tampa Area Professional Photographers Association, Inc. may be reprimanded, suspended, or expelled by the Board of Directors for a violation of the Code of Ethics, or the Bylaws.

of $10.

Signature

______ MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required.

This application must be completed in full with proper fees, photocopies of Sales Tax Registration Certificate and Occupational License prior to being considered for membership.

Annual dues are $65 plus a new member registration fee of $10.

______ STUDENT : An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions. Annual dues are $35 plus a new member

registration fee of $10.

______ SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions. Annual dues are $25 plus a new member registration fee of $10.

Please make checks payable to TAPPA and mail to: Brad Hall, TAPPA Treasurer PO Box 130622 Tampa, FL 33681

Benjamin Todd 813.431.2873 bwtodd75@gmail.com Chuck Vosburgh 727.743.1740 Chuck@ChuckVosburgh.com Lee Burgess 727.724.1022 lee2810@verizon.net Rob Moorman 727.527.1237 cameradude1@earthlink.net Randy Van Duinen 727.577.5172 randy@rvdphotography.com Karen Barnett 727.267.8296 oakcrestproductions@tampabay.rr.com Susan Black 813.230.6472 suzi@suzibee.com Carol Walker 727.5775626 carol@thomasbruce.com Robert Sargent 813.930.7390 robert@sargentphotography.com Michael Landes 863.512.2637 landesmr@yahoo.com Ginny Otto 715.252.3195 ottophotography@icloud.com Booray Perry 813.728.7110 booray@boorayperry.com CJ Moment 813.244.6716 cj@annointedproductions.com

Social Media

• •• • • • • • • • • • • • •• • • • • •• • ••

Audio/Visual

InDesign

Wedding & Socail Function

Image Competition

Portrait

Photosho/Lightroom

High School Seniors

Graphics & Design

Sports & Events

Commercial

Business

TAPPA Advisors

•

•

Board of Directors

2018 Officers President

Randy Van Duinen

727 577-5172

Randy@RVDphotography.com

Vice President

Brad Hall

727 386-9610

Brad@HotLavaStudios.com

Secretary

Karen Barnett

727 267-8296

CrestProductions@tampabay.rr.com

Treasurer

Jessica Hall

727 280-7462

Jessica@HotLavaStudios.com

Past President

Glenn Nielson

813 540-4200

Glenn@PicsInTheGlenn.com

Directors

Lee Burgess

727 724-1022

Lee@LeeBurgessPhoto.com

Patricia McFarlane Rob Moorman

(727) 423-3146 cameradude1@gmail.com

Benjamin Todd

813 431-2873

Benjamin.Todd@verizon.net

727 724-1022

Lee@LeeBurgessPhoto.com

Committees FPP Delegate

Lee Burgess

Membership

Patricia MacFarlane

Program

Brad Hall

727 386-9610

Brad@HotLavaStudios.com

Salon

Michael Landes

863 512-2637

LandesMr@yahoo.com

Door Prize

Glenn Nielsen

813 540-4200

Glenn@PicsInTheGlenn.com

Scholarship

Kathryn DeYoung

kathryndeyoung316@yahoo.com

Audio Visual Newsletter Editor Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Kevin@NewsomesStudio.com

Social Media Photographer Web Master

Kevin Newsome

813 968-2810

Hospitality

Rob Moorman

(727) 423-3146 cameradude1@gmail.com