TAPPA Tribune - May, 2016

May, 2016

The TAPPA Tribune Tampa Area Professional Photographers Association

Contents President’s Message

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Not everyone will ask

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Selling 4 How to Interpret Your Email Marketing Results

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ADVERTISE 9 Photobomb Live!

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This Month’s Program

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Print of the Month - Portrait

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Print of the Month - Electronic Imaging

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Print of the Month - Unclassified

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Upcoming Events

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Print of the Month Rules

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Photos from the meeting

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Classifieds 31 Board of Directors

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On the cover: Photo by Amanda Pratt

Visit TAPPA on FaceBook

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Photo: Ginny Otto

President’s Message

Greetings all, We are now one third of the way into 2016.

How are you coming on those business and artistic changes you wanted to do this year? The good news is that we still have 8 more months for you to follow through.

The May meeting should prove to be very interesting. Glenn will be running the meeting, I will be out of town. Booray and Gary will be doing a live Photobomb podcast.

Remember that this is the month our new rules for RSVP start. In order to RSVP you will have to pay for your meal at the time you RSVP. If you pay by check it will have to be into TAPPA Treasurer’s before the cutoff date prior to the meeting. If you need to cancel, you can do so by the day before the meeting and have that money held as credit toward the next meeting.

Benjamin Todd, CPP

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Selling

Not everyone will ask What if you could let people know who you are and what you do, everywhere you go without saying a word?

HELLO , I AM

Su c c e ssf

ul

By Chuck Vosburgh, CPP

Have you ever noticed that most salespeople wear name tags? Most do, and for good reason. I can speak from my own personal experience that many people will read my name tag and strike up a conversation, which creates a great opportunity to learn more about them and see if I can help in some way. Wearing a name tag has been so effective that I wear one almost all the time.

Why a name tag is effective There’s psychology behind it. We’re conditioned to see name tags as identifiers of not only the person’s name, but also to associate them with a group of people, which in our case is our profession. Name tags also have a tendency to lend credibility to the individual wearing it. Name tags are so important there’s a book dedicated to them; Hello, My Name is Scott by Scott Ginsberg.

The do’s and dont’s of name tags People see dozens of name tags each day. When you run into someone your name tag helps to start a conversation.Your tag gives an impression about you and your business, so it must be of top quality, be clean, unblemished and well

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designed. Cheap poorly designed tags will work against you by communicating that you don’t care. Remember, everything associated with you has to be excellent. Most important of all is that it must be easy to read! Your profession is just as important as your name, if not more so, so make sure it’s not too small. Clean and simple is best.

Make an impression There are many different designs of name tags, so choose one that suits your personality and the image you want to project. Mine is traditional, and Pat, my lovely wife and business partner has a name tag with a border of imitation diamonds.

We also have a small silhouette of our business mascot, Luke the dog in the corner of our tags.

Luke frequently provokes questions and a perfect opening to say something about our business.

Order two today, you’ll be amazed at the results.

We got ours at AmericanImageAwards.com. I recommend the magnetic backs.

What do you think about name tags?

Call me at 727.743.1740 or email me at Chuck@ChuckVosburgh.com.

How to Interpret Your Email Marketing Results (Without Spending All Day Doing It)

By Bia Sullivan | April 27, 2016

Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business.

You like seeing people opening your emails and value the increased traffic and new business that comes from using email marketing, but you really don’t have the time to get into the nitty gritty details.

You’re not alone.

When we surveyed 1,200 small business owners and asked what obstacles keep them from using marketing data: 49 percent say they don’t know where to begin and 40 percent say they just don’t have the time.

Using reporting and analytics to your advantage doesn’t need to be a full-time job.

Getting familiar with your reports can actually help you save time, because you’ll know which marketing activities are working and which ones may not be worth your time. It will also give you the ability spot key trends, see who is responding to your messages (and who isn’t), and get

inspiration for your future marketing ideas.

In this post, you’ll learn how to interpret your email marketing results and make smarter decisions in less time.

Let’s start by covering the basics.

Here’s a list of the key email marketing terms you need to know: 1. All opens – the total number of times an email is opened, including repeat opens 2. Average industry rates – a benchmark for how well your email results match up to others in your industry 3. Bounce rate – the percentage of email subscribers that did not receive your message 4. Click-through rate – the percentage of clicks an email receives based on the number of contacts who opened the email

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5. Delivery rate – the percentage of emails sent that were successfully delivered to your contacts’ inboxes 6. Did not opens – the number of people who have not yet opened your email

Now that you have a better understanding of some of the key terms and how to find reports, let’s think about what these numbers are telling you and how to address some of your problem areas.

What if…

7. Sends – a complete list of contacts you sent your email to

My email open rate is not as high as I’d like?

8. Spam report – a contact on your email list receives your communication and reports it as unwanted or unsolicited

Open rates let you know how many of the people who receive your emails are actually taking the next step to open and read the content you send out.

9. Unique opens – identifies each individual who opened your email and when 10. Unsubscribes/‘Opt-Outs’ – the total number of contacts who have decided to no longer receive your emails Tip: Familiarize yourself with these terms and use this glossary the next time you’re looking into your reports.

After you send your email you can see the report details within your Constant Contact account under the Home and Reporting Tabs:

If your open rates aren’t where you’d like them to be, there are a few things you’ll want to consider: • Your timing and frequency could be off: Sort your opens chronologically. Compare the average window of time people opened your email to the day/time you actually sent your email. Then send your next email at that time when your readers are telling you they are most likely to open email. We have a tool to help you find the best time to send. Consider also if you are sending too often or not sending consistently enough.

• It could be an issue with your subject line: Do you get to the point of the email in 4 to 7 words?

Your subject line might be getting cut off or it might not stand out enough. You should also use tools like Google Analytics to identify keywords you’ve used in successful emails, blog posts, on social media, and in your website that draw your audience’s attention. Use them in your subject lines. Play around with funny subject lines or use questions — here are some ideas for strong subject lines. Rewrite your subject line and resend the email to those who did not open with a more powerful subject line.

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• The email’s content might not match up with your audience’s interests: As you review your open rate and click rate, you’re learning about what content and keywords they respond to. Use tagging to create groups of contacts interested in different topics or based upon their ‘behavior’ with your emails so that you can

then refine your marketing using more targeted techniques designed to speak to the right people about the right things.

A good amount of people are opening my email, but no one seems to be clicking my links?

Try these seven things to significantly improve your click-through rate.

Here’s a chart to help you make the most of your open and click-through rate data:

If you’re seeing a lot of people opening your emails, you already have an audience that wants to engage with you. But if your links aren’t getting clicked, your content is not connecting with these people as well as it should. Over time, these contacts could become less engaged and less likely to open future emails.

To avoid this problem, pay close attention to what type of content is grabbing your audience’s attention. Look back at your email results for any spikes in engagement, or see if there’s anything that’s been performing especially well on your social media channels.

What if my emails are bouncing, being marked as spam, or receiving too many opt-outs?

You also have to make it easy for people to take the next step. For a high click-through rate, focus on these three things:

Bounces, spam reports, and opt-outs are something you want to keep to a minimum. Keep an eye on these numbers, and use these tips if the numbers are higher than you’d like:

• A strong call to action: Consider the wording in your call to action — is it clear? Is it telling people exactly the action they should take and do they get a sense of why it matters to them? It’s best to have a call to action near the top of your email so your readers don’t have to scroll too far down to get the main takeaway. Also use buttons to make your call to actions stand out.

• Bounces: There are a few different reasons why emails bounce, but often the problem is out of date contact information. If you have another way of reaching a contact, ask them for their updated information the next chance you get. Removing email addresses with ongoing issues will help you maintain a good email open rate.

• Clear and concise information: Using multimedia like images and video is a great way to boost engagement and cut down on the amount of text in your email. Use these best practices for sending highly visual emails.

• Spam: Permission-based email marketing is the best way to avoid spam reports. Always ask your contacts before adding them to your mailing list.

Be clear about what you will be sending and how often. Avoid these 6 mistakes that could get your email marked as spam.

• Mobile friendly design: Don’t forget about your subscribers who are reading your emails from a mobile device. Make it easy for them to engage with your content on a small screen by using a single column template and avoiding tiny fonts.

Preview your emails on a mobile device before sending and use a mobile friendly email template.

• Opt-out: A few opt-outs from time-to-time are normal as your contacts’ interests change and your messages might not be as relevant as they once were. To make sure you’re on track, find out why your contacts are opting out.

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Connecting your results with your goals

Download and print these worksheets to easily track your results:

As you begin to bring reports and analytics into your strategy, one of the most important steps will be connecting your email analytics to your business results so you can see what’s working well and what can be improved.

1. How to Measure the Business Impact of Your Email Marketing — Time-Based Promotions

We created a simple worksheet to help!

3. [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

2. How to Measure the Business Impact of Your Email Marketing — Nonpromotional emails

Learn how to use these worksheets for your business!

Bria Sullivan Content Developer at Constant Contact.

You’ll find me designing and hosting marketing and social media educational webinars, soaking up...

Reprinted with permission from Constant Contact Read the original article here.

Use the tips we’ve outlined in this post and make sure to revisit the worksheet after your campaign goes out. What worked? What didn’t? How can you continue to improve your results?

With this worksheet, you’ll be on your way to better email marketing results and more opportunities to grow your business with email marketing.

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Start your trial to experience our easy-to-use email marketing tools and more. You’ll also have access to personal coaching and resources to get you real business results.

I’ve used Contant contact for many years and I recommend it wholeheratedly. – Chuck Vosburgh

Picture Yourself in Your Next Home Finding the perfect home for you and your family can be time consuming and if you don’t know the latest real estate laws, it can get frustrating.

Why do it alone? Or hire a stranger?

Hire a team you already know and trust!

Chuck and Pat Vosburgh are the Realtors with an eye for finding the house you will love. With more than 20 years of combined experience in the Tampa Bay Real Estate market, we make the process of buying or selling a home easier and a lot more fun.

Chuck Vosburgh, Realtor 727.743.1740 cell Chuck@VosburghandVosburgh.com Pat Vosburgh, Realtor 813.220.4898 cell Pat@VosburghandVosburgh.com

125 5th Street South Suite 202B Saint Petersburg, FL 33701

VosburghandVosburgh.com

Each office is independently owned and operated.

Visit us on the web at TAPPA.org

ADVERTISE in the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740

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This Month’s Program

Photobomb Live!

Join Booray and Gary live as they record the popular photography podcast: Photobomb.

Photobomb is a weekly podcast centered on the world of professional photography. Hosts Booray Perry and Gary Hughes talk with guests about wide ranging topics from business tips to photography styles, Customer service to Copyright protection and all things in-between. They bring years of experience as working pro’s to the conversation and a generous amount of humor.

The audience is encouraged to participate with questions and comments. There’s really no telling where the show will go at “Photobomb Live!”

Meeting Details Tuesday, May 10, 2016 Social 6:00 Dinner 6:30 Program 7:00 $30 with RSVP, $40 without

Photobomb is available on Itunes and anywhere podcasts are distributed.

Register online at TAPPA.org

www.photobombpodcast.com

Doubletree Hotel 4500 W. Cypress St., Tampa

https://www.facebook.com/photobombpodcast/

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Booray Perry

Gary Hughes

www.boorayperry.com

www.hughesfioretti.com

Booray currently serves on the board of the Tampa Area Professional Photographers Association and won “Wedding Photographer of the Year” the last 4 years. He travels and teaches wedding photography at other guilds and competes in print competitions at the state and national level. In 2013 he was a Bronze Medalist in The International Print Competition. In 2015 he was a speaker at Imaging USA in Nashville and taught again in Atlanta in 2016. He hosts “IPC Live” during the International Print Competition and is a Certified Professional Photographer, Master Craftsman and PPA Councilor.

From 2010-2014, Gary was recognized annually as one of the top 10 photographers in Central Florida as well as being a Gold Medalist in PPA’s International Photographic Competition two years in a row. His PPA credentials include Master Photographer, Photographic Craftsman, Certified Professional Photographer and he currently serves as Past President of the Professional Photographers Society of Central Florida and as a PPA councilor. Icing the cake, Gary was featured in the April 2013 issue of Professional Photographer magazine, was a platform speaker at Imaging USA 2014 and 2015 and an instructor on CreativeLive.

His book on headshot photography will release in 2016.

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Photo: Gary Hughes

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Photo: Gary Hughes TAPPA Tribune

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Photo: Booray Perry

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Photo: Booray Perry

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Photo: Gary Hughes TAPPA Tribune

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Photo: Booray Perry

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Photo: Booray Perry

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Print of the Month - Portrait First place: Amanda Pratt

Print of the Month - Electronic Imaging First place: Ginny Otto

Print of the Month - Electronic Imaging Second place: Randy Van Duinen

Print of the Month - Unclassified First place: Randy Van Duinen

Print of the Month - Unclassified Second place: Ginny Otto

Upcoming Events

Print of the Month Rules - Prints are to be mounted.

Tuesday May 10, 2016

Booray Perry and Gary Hughes Photobomb Live!

June 12-15, 2016

Florida School

- Size: 8x10.

- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.

- Three entries per member each month.

Tuesday June 21, 2016

- There must be at least three entries in a category for that category to be included in the monthly competition.

Tuesday July 12, 2016

- All entries MUST have your name and the category you wish to enter on the back of the print.

Salon Competition Alicia D’Amico

Maternity and Newborns

Tuesday August 9, 2016 To Be Announced

August 28-31, 2016

FOCUS Conference More information on all of these events can be found in this newsletter and at TAPPA.org

- Prints must be turned in before 6:25 pm.

Prints received after 6:25 will not be accepted!

Winners: - Please send your winning files to POM@TAPPA.org for the newsletter as soon as Possible. Deadline for publication is one week after the meeting.

- Name your files by your last name-place-category. For example Smith-1st-Portrait.jpg - Any resolution 1000 pixels on the longest side or greater is acceptable. JPEG format is preferrable.

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Photos from the meeting

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Classifieds

The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Submit your classified ads to Chuck Vosburgh at Chuck@ChuckVosburgh.com by the third Tuesday of the month to run in the next issue. Ads are free for TAPPA members.

Trade show display $150 (10 x 10 foot pop up trade show booth with white background, incl lights. brand new) Large Fan $75 Barber chair$10 Wood grain cloth backdrop $25 Blue/gray cloth backdrop $25 Large muslin mutli-colored backdrop $20 Misc baby/kid props $20 (including blankets, toys, baby poser, small chairs) Faux stone floor/wall/background $25 3-Roller Motorized Background Support System w/ Wireless Remote Controller (new) $100 Call Dave at 813-863-1365 to arrange to see items.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at: Doubletree Hotel 4500 W. Cypress Street Tampa, FL (one block east of Westshore Blvd).

Networking Dinner Meeting

6:00 pm 6:30 pm 7:30 pm

Register online at TAPPA.org

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Board of Directors

2015 OďŹƒcers President

Benjamin Todd

813 431-2873

Benjamin.Todd@verizon.net

Vice President

Glenn Nielson

Secretary

Karen Barnett

Treasurer

Amanda Pratt

727 308-9200

pratt1ak@gmail.com

Past President

Susan Black

813 230-6472

Susan@Bespics.com

Directors

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Christine Reynolds

813 760-0831

ChristineR@aol.com

Melissa Sewell

813 230-7092

Melissa@DontBlinkllc.com

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

813 968-2810

Kevin@NewsomesStudio.com

glenn@picsintheglenn.com

Committees Delegate

Julie Johnson

Membership

Kevin Newsome

Program

Glenn Nielson

Salon

Gerardo Luna

Door Prize

Glenn Nielsen

Scholarship

Carol Hackman Terri Daunic

727 867-9254 813 839-2860

HackmanC@tampabay.rr.com terridaunic@yahoo.com

Audio Visual

CJ Moment

813 244-6716

cj@annointedproductions.com

Newsletter Editor

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Photographers

Booray Perry Christine Reynolds

813 728-7110 813 760-0831

Booray@BoorayPerry.com ChristineR@aol.com

Web Master

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Hospitality

Pat Vosburgh Chuck Vosburgh

813 220-4898 727 743-1740

Pat@VosburghandVosburgh.com Chuck@ChuckVosburgh.com

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glenn@picsintheglenn.com 813 410-1712

gerardolunaphotographs@gmail.com glennln@verizon.net