TAPPA Tribune - June 2019

June, 2019

The TAPPA Tribune is the monthly magazine of the Tampa Area Professional Photographers Association

Contents The less you talk the more you make 3 This Month’s Program

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RSVP 4 Underwater Portraiture

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RSVP 14 Upcoming Events

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Print of the Month Rules

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Print of the Month Winners

17

Photos from the meeting

24

ADVERTISE 29 Be a Part of Something Great

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Board of Directors

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On the cover: Photo by Scott Morrison Visit TAPPA on FaceBook

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TAPPA Tribune

Photo: Michael Landes

Sales

photo: Adobe Stock

The less you talk the more you make

By Chuck Vosburgh

It’s normal. You’re a little nervous about getting the sale so you keep explaining and keep trying to give the prospect good reasons to buy, but in reality, you’re inadvertently giving your prospect excuses to not buy. Say what needs to be said and shut up!

Easier said than done unless you use these three steps:

Step One: Ask and listen Start the meeting by asking a lot of questions and listen. The prospect will tell you what hey need and what you need to do if you listen, ask follow-up questions and then listen more. Resist the urge to talk. Keep asking questions until there is nothing left to ask about.

Step Two: Say what needs to be said

prospect trust that you are going to give them what they said they need.

Step Three: Shut Up Close and shut up. Say the price, look them in the eye and shut up. Ask when they want to start and shut up. Whatever your call to action is, say it and shut up!

Stop talking yourself out of sales. Practice asking questions until there is nothing left to ask and you’ll see your sales increase dramatically! Have questions? Ask me. Thanks for reading.

Chuck Vosburgh has more than 30 years of experience as a commercial photographer and author of How to Sell Photography Without Sounding Like a Salesman.

Learn more at http://vosburghphoto.com Chuck can be reached at Chuck@ChuckVosburgh.com or 727.743.1740

Every word that comes out of your mouth should do one thing and one thing only; to make the TAPPA Tribune

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This Month’s Program

How far can you go in Photoshop?

Until you get caught!

Kevin Floyd

Kevin demonstrates his Photoshop Portrait retouching techniques as an open book.

Meeting Details Tuesday, June 11, 2019 Social and Networking 6:00-6:15 Print of the Month entries must be in by:

6:15

Announcements

6:15-6:30

Meeting and Awards

6:30-7:00

Program 7:00-9:00

$20 RSVP at: http://tappa.org/r-s-v-p-meeting/ TAPPA Meets on the 2nd Tuesday 6pm at: Bryan Glazer Family JCC 522 N Howard Ave. Tampa, FL 33606 info@tappa.org Tel: 727-577-5172

RSVP

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TAPPA Tribune

NEW MEETING PLACE!

My class is designed to show you exactly what I do and how I do it and how not to get caught.

There are little things and big things that changed my world and helped me transform and sell my photos. I’ll be sharing my bag of tricks from fixing dark teeth to opening eyes we will cover whatever you need so be prepared to bring your questions...

Whether you are new to PS or seasoned veteran this class is designed for all.

Master teacher Kevin Floyd has had over 20 years of full time classroom teaching experience on both the college and high school level including 10 years at the Prestigious Douglas Anderson School of the Arts. Kevin is a Studio & Gallery Owner, holds both Master & Craftsman Degrees and is Certified by the Professional Photographers of America. Kevin is currently serving on the board of ASP and is a Past President of Jacksonville Professional Photographers Guild. He is working to earn his last speaking merit for PPA’s 100 merit teaching bar in 2019.

TAPPA Tribune

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photo: Kevin Floyd

photo: Kevin Floyd

photo: Kevin Floyd

Next Month’s Program

Underwater Portraiture Chris Chandler

Meeting Details Tuesday, July 9, 2019 Social and Networking 6:00-6:15 Print of the Month entries must be in by:

6:15

Announcements

6:15-6:30

Meeting and Awards

6:30-7:00

Program 7:00-9:00

$20 RSVP at: http://tappa.org/r-s-v-p-meeting/ TAPPA Meets on the 2nd Tuesday 6pm at: Bryan Glazer Family JCC 522 N Howard Ave. Tampa, FL 33606 info@tappa.org Tel: 727-577-5172

RSVP

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TAPPA Tribune

NEW MEETING PLACE!

Anyone who has tried underwater photography knows that it’s far more challenging than it looks.

If photography is an art and a science, then underwater photography is an art, a science and a science. Christopher has spent the past 6 years conquering the science of swimming pool-based underwater fine art portrait photography. His mastery of the science allows him to express his own unique artistic vision.

This presentation is an opportunity to experience the special challenges of working in a liquid environment. Christopher’s goal is to help you begin to break through those challenges so that you can develop your own unique artistic vision. The presentation will begin with the hows and whys of photographing underwater.

Christopher will share his knowledge on the technical aspects of underwater photography including: safety, equipment, weights and buoyancy management, backdrops, underwater housings, water clarity, lighting techniques, styling and wardrobe choices, and vetting and working with models.

Christopher Chandler is a Lithia, Florida based portrait, aerial and underwater photographer, specializing in people and fashion photography with a style consisting of colorful and energetic imagery.

Running a client-friendly, service-oriented business he believes that great creativity often is the result of team effort and values working closely with his clients.

TAPPA Tribune

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Upcoming Events

Print of the Month Rules - Prints are to be mounted.

May 31

TAPPA Social

Shuffleboard Club, 559 Mirror Lake Drive, N., St. Petersburg 33701

To be announced

TAPPA Photo Safari Dry Creek, Palmetto

June 8-11

FPP Florida Photography Workshops

For more info: FloridaPhotographyWorkshops.org

June 18

Kevin Floyd

How far can you go in Photoshop? Until you get caught!

July 9

Chris Chandler

Underwater Portrait Photography

August 19

- Size: 8x10.

- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.

- Three entries per member each month.

- There must be at least three entries in a category for that category to be included in the monthly competition.

- All entries MUST have your name and the category you wish to enter on the back of the print.

- Prints must be turned in before 6:25 pm.

Prints received after 6:25 will not be accepted!

TAPPA Social

Jack Willie’s Bar, Grill & Tiki 1013 St. Petersburg Dr W Oldsmar FL 6pm

August 23

TAPPA Video Workshop Location to be announced

September 27-29

- Please send your winning files to Chuck@ChuckVosburgh.com for the newsletter as soon as possible.

Deadline for publication is one week after the meeting.

Focus Convention

- Name your files by your last name-place-category. For example: Smith-1st-Portrait.jpg

More information on all of these events and more can be found in this newsletter and at TAPPA.org

- Resolution 1500 pixels on the longest side or greater is acceptable.

JPEG format is preferable.

FPPonline.org

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Winners:

TAPPA Tribune

Print of the Month - Portrait First place: Michael Landes

Print of the Month - Portrait Second place: Michael Landes

Print of the Month - Electronic Imaging First place: Michael Landes

Print of the Month - Electronic Imaging Second place: Katherine DeYoung

Print of the Month - Electronic Imaging Third place: Katherine DeYoung

Print of the Month - Commercial Third place: Scott Morrison

Print of the Month - Unclassified First place: Scott Morrison

Photos from the meeting

Photos: Scott Morrison

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TAPPA Tribune

TAPPA Tribune

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The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the authors and editor.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at:

LOCATION Holiday Inn 700 N Westshore Blvd Tampa, FL 33609 Networking Meeting

ADVERTISE In the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740

Visit us on the web at TAPPA.org

6:00 pm 6:30 pm

Register online at TAPPA.org

TAPPA Tribune

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Be a Part of Something Great Being a part of TAPPA has many benefits both professionally and personally. Your annual dues helps TAPPA provide nationallevel educational programs every month, a great place to meet and many other educational and social opportunities throughout the year.

Membership Classification PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required. Annual dues are $75 plus a new member registration fee of $10.

ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. The PROFESSIONAL MEMBER’S Sales Tax Number and Occupational License are required.

Annual dues are $65 plus a new member registration fee of $10.

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TAPPA Tribune

MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession.

They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required. Annual dues are $65 plus a new member registration fee of $10.

STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions. Annual dues are $35 plus a new member registration fee of $10.

SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions.

Annual dues are $25 plus a new member registration fee of $10.

Questions? You can always email our Membership Director.

A membership application is on the next page or go to TAPPA.org

Tampa Area Professional Photographer’s Association Membership Application Your Name ____________________________________________

Code of Ethics

Business Name _________________________________________

1. I will endeavor to enhance and ennoble the status of the photographic profession by maintaining a dignity of manner in my behavior, in the presentation of my photography and photographic services, in the appearance of my studio or place of business and in all other forms of public contact.

Business Address _______________________________________ City _______________________ State _____ Zip _____________ Business Phone ________________________________________ Cell ____________________ Home Ph ______________________ Email Address __________________________________________ Web Address ___________________________________________ Photographic Degrees ____________________________________ ______________________________________________________ FPP Member? Yes / No If yes, membership number: __________ PPA Member? Yes / No If yes, membership number: __________

TAPPA Membership Classification (check one) ______ PROFESSIONAL: (Voting) An individual (Florida resident) who owns a legally established business engaged in selling photographic goods or services to the public, OR, an individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition.

Annual dues are $99

______ASSOCIATE: For additional members from the same firm or studio already represented by an ACTIVE TAPPA Professional member. They may not vote, hold office but may use the TAPPA logo and enter print competitions.

2. I will observe the highest standard of honesty in all my transactions, avoiding the use of false titles, confusing or inaccurate technical terms or descriptions and misleading terms or claims.

3. I will at all times endeavor to produce only those types of photographs and photographic services that will enhance the prestige of the profession, to apply my best efforts on behalf of the public, and to play my part in raising the general standard of photographic craftsmanship.

4. I will show a friendly spirit of cooperation with my fellow professional photographers and assist them whenever possible should they be in trouble or difficulty.

5. I will assist and give of my knowledge to the members of my profession, and will encourage them individually and collectively, so that the quality of photography may constantly be raised to higher standards.

6. In all matters relating to the interpretation of this code I will recognize the authority of the Tampa Area Professional Photographers Association, Inc., and agree to hold harmless the Board of Directors in any decision made on behalf of the organization.

I have read the above Code of Ethics and agree to abide by it, evidenced by my signature in ink this ___________ day of _______________ 20_____. Any member of the Tampa Area Professional Photographers Association, may be reprimanded, suspended, or expelled by the Board of Directors for a violation of the Code of Ethics, or the Bylaws.

Annual dues are $85

______ STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office but may use the TAPPA logo and enter print competitions

Signature

______ SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office or enter print competitions.

Please make checks payable to TAPPA Or pay online at www.tappa.org

Annual dues are $45

Annual dues are $25

This application must be completed in full with proper fees, prior to being considered for membership.

Benjamin Todd 813.431.2873 bwtodd75@gmail.com Chuck Vosburgh 727.743.1740 Chuck@ChuckVosburgh.com Lee Burgess 727.724.1022 lee2810@verizon.net Rob Moorman 727.527.1237 cameradude1@earthlink.net Randy Van Duinen 727.577.5172 randy@rvdphotography.com Karen Barnett 727.267.8296 oakcrestproductions@tampabay.rr.com Susan Black 813.230.6472 suzi@suzibee.com Carol Walker 727.5775626 carol@thomasbruce.com Robert Sargent 813.930.7390 robert@sargentphotography.com Michael Landes 863.512.2637 landesmr@yahoo.com Ginny Otto 715.252.3195 ottophotography@icloud.com Booray Perry 813.728.7110 booray@boorayperry.com CJ Moment 813.244.6716 cj@annointedproductions.com

Social Media

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Audio/Visual

InDesign

Wedding & Socail Function

Image Competition

Portrait

Photosho/Lightroom

High School Seniors

Graphics & Design

Sports & Events

Commercial

Business

TAPPA Advisors

•

•

Board of Directors

2018 Officers President

Brad Hall

727 577-5172

Randy@RVDphotography.com

Vice President

Karen Barnett

727 386-9610

oakcrestproductions@tampabay.rr.com

Secretary

Lee Burgess

727 267-8296

Lee@LeeBurgessPhoto.com

Treasurer

Patricia McFarlane

Past President

Randy Van Duinen

Directors

Chris Chandler

Trishmacmacphoto@yahoo.com 813 431-2873

Randy@RVDphotography.com

Jessica Hall

(727) 423-3146

Jessica@HotLavaStudios.com

Glenn Nielson

(813) 540-4200

Glenn@PicsInTheGlenn.com

FPP Delegate

Lee Burgess

727 724-1022

Lee@LeeBurgessPhoto.com

Membership

Patricia MacFarlane

Program

Brad Hall

727 386-9610

Brad@HotLavaStudios.com

Salon

Michael Landes

863 512-2637

LandesMr@yahoo.com

Door Prize

Glenn Nielsen

813 540-4200

Glenn@PicsInTheGlenn.com

Scholarship

Kathryn DeYoung

Past President

Committees Trishmacmacphoto@yahoo.com

kathryndeyoung316@yahoo.com

Audio Visual Newsletter Editor

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Social Media Photographer

Warren Fuss

tuna.fuss@gmail.com

Web Master

Kevin Newsome

813 968-2810

Kevin@NewsomesStudio.com

Hospitality

Rob Moorman

(727) 423-3146

cameradude1@gmail.com