TAPPA Tribune - June, 2016

June, 2016

The TAPPA Tribune Tampa Area Professional Photographers Association

Contents President’s Message

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Relationships always win

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Selling 4 Retouching for Competition

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This Month’s Program

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In Memory of Christine Reynolds

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ADVERTISE 20 Print of the Month - Social Function

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Print of the Month - Unclassified

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Print of the Month - Commercial

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Upcoming Events

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Print of the Month Rules

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Classifieds 29 Board of Directors

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On the cover: Photo by Robert Sergent

Visit TAPPA on FaceBook

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Photo: Michael Landes

President’s Message

Greetings all We are approaching the halfway mark on 2016.

Where are you?

BIG NEWS!!!

We have some changes happening at TAPPA. As you know we have already implemented the new RSVP pre-pay system for our meetings.

We have more changes happening right now.

You may not be aware that we have been losing a lot of money by holding Salon meetings with such a small amount of participation. This is not good.

So we have decided that we will drop the second Salon of the year and use this meeting as a recruiting meeting, instead.

The month of June was looking pretty rough for Salon anyhow as it is the month that we have to change our meeting date because of FPP Workshops (formerly known as Florida School).

Whenever we have to change the dates we see a reduction in attendance so that was bound to spill over into Salon, too.

So… Let’s do something exciting instead.

But wait, there’s more…..

YES. As a recruiting meeting we are inviting you to bring a friend and the cost for your friend will be covered by TAPPA. We encourage you to use this to bring someone who might be interested in joining us.

Benjamin Todd, CPP

For the June meeting, which will be Tuesday, June 21, 2016, we will have a wonderful guest speaker. The ever-charming Jane Conner-Ziser will be giving a presentation on Photoshop and her workflow. What a treat!!

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Selling

Relationships always win People hire those they know, like and trust.

By Chuck Vosburgh, CPP

84% of all sales in American originate from word of mouth and past satisfied customers but yet most salespeople focus the majority of their efforts on generating new leads. It doesn’t work.

Consider the amount of time and resources it takes to create the first sale from a stranger. It’s a lot. Now consider the amount of time and resources it takes to create the first sale from someone who has been referred to you by one of their friends. Much easier. Now think about how much it takes to create a second sale from someone who was satisfied with you the last time you worked together. Super easy.

Please don’t misunderstand, I’m not saying that lead generation isn’t important. It is, and you need all three to win; new leads, referrals and repeat customers. It’s just that the best place to get new business is from existing customers and it’s easier than you think.

If you don’t already have an “A” list of people in your contacts it’s time to create one. This list consists of past customers, people who have recommended you, people who know, like and trust you and people who you think are likely to

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buy from you. You MUST be in touch with those people at least monthly, preferably twice a month.

At this stage you’re probably thinking you don’t have enough time to do this, but you do. Just take some of the time you spend on less productive activities and devote it to this and I guarantee your business will grow. A word of caution though, you won’t see the fruit of your labor right away and that’s a good thing. It makes people with less fortitude quit before it starts working and lose out.

The way I see it it’s the natural selection process of business. Only the fit deserve to win. Excuses are for losers.

Here’s how to manage it Start keeping notes on your contacts. Almost all contact systems have a notes field, so unless you have incredible memory start writing about your last interaction, what they are interested in, their family. Just like the doctor looks over your file before he walks in, you’ll look over your notes before you communicate. The key to this working is that you must care about the people on your list. If anything you do in sales is disingenuous people will know it.

Let’s say we have someone on our list by the name of Jane and we know that Jane loves the orchestra, has three dogs and enjoys gardening. How could we stay in touch with her? Maybe we could drop off some dog treats or seeds. Perhaps keep an eye out for articles online about the local orchestra or gardening tips that may be of interest. Maybe you noticed on FaceBook that they won an award for something, call and congratulate her. Look for any excuse to send a hand written card too. Did you notice that these were not all emails? Email carries the least amount of impact because it’s too easy and common. Taking the time to stop by or pick up the phone and call is much more memorable.

There’s an added benefit to doing this, it feels great and will make you happier, which in turn will help motivate you to be a better business person.

It’s all about being genuine.

Here’s what we’re doing Here’s what we’re doing at the moment: Sunflower seeds. We’re dropping by our contacts and giving them a pack of sunflower seeds. This small gesture puts a smile on people’s faces and shows them we care. We also keep a stack of cards right next

to our desks with a nice photograph on it and we keep looking for any excuse to mail one. We’ve seen our cards on people’s walls often and even seen a couple of them framed! You have some photographs you could make cards of, right?

On the night of July 3rd we’re going to put an American flag in every yard in our neighborhood with a small note from us.

Relationships can be a lot of work, but the rewards are priceless.

Resources We get our cards from 4over4.com Our Sunflower seeds came from VermontWildFlowerFarm.com We ordered our American flags from CollinsFlags.com

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This Month’s Program

Retouching for Competition Meeting is on t he 3rd Tuesday th is month!

We all know that winning image competitions takes a lot of effort from start to finish. The photography has to be a step above beautiful, the right images need to be selected and from there every effort must be made to coax out the best of it through impeccable retouching and presentation. It’s not too difficult to create images that will score between 78-82 depending on how it comes up and how the panel feels about it, but when you want to score big, it’s all about perfection and giving the judges the confidence they need to shoot your score out of the ballpark.

Details, details, details! In this presentation, Jane will walk you through some of the award winning images she’s retouched and show you how careful retouching can make the difference between really, really good and amazing.

Come early - and bring 3-4 images on a flash drive if you don’t mind sharing with the group and we’ll go over them during the session - free advice from Jane!

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Meeting Details Tuesday, June 21, 2016 Social 6:00 Dinner 6:30 Program 7:00 $30 with RSVP by Thursday, week before the event. $40 at the door Register online at TAPPA.org Doubletree Hotel 4500 W. Cypress St., Tampa

Jane is a photographer, digital artist, premier educator and independent consultant. With over 25 years of experience, 19 of them in digital imaging and evolving technologies, the techniques Jane developed for facial retouching and enhancement and portrait painting are widely emulated by photographers and digital artists worldwide through her classes and educational products. She was named as one of Canon’s Explorers of Light in their PrintMaster program, is past co-chair of Digital and Advanced Imaging Committee and Professional Photographers of America. and is currently: Craftsman Photographer / Professional Photographers of America.

Adobe Influencer Adobe Photoshop Expert Corel PainterMaster X-Rite Coloratti Author / Photoshop Cafe & Software Cinema

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Photo: Jane Connor Ziser

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Photo: Jane Connor Ziser TAPPA Tribune

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Photo: Jane Connor Ziser

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Photo: Jane Connor Ziser TAPPA Tribune

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Photo: Jane Connor Ziser TAPPA Tribune

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Photo: Jane Connor Ziser

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In Memory of Christine Reynolds July 29, 1947 - May 20, 2016

Christine Reynolds, 68 of Tampa entered into

In 1998 she pursued her life’s passion to become

the presence of her Lord on May 20, 2016. She

a professional photographer. Her education and

was born in Spokane, WA to Bailey and Louise

experience led to her being extensively published,

Reynolds.

receiving many awards and the opportunity to

Christine was awarded 5 Distinguished Flying Crosses during her service in Vietnam and served

teach photography with PPA and North Tampa Photography.

11 years in the US Air Force as a F4 pilot and

She earned the PPA Master of Photography

instructor. She was honorably discharged with the

degree, Florida Degree of Photographic

rank of Captain.

Excellence with two 25+ bars as well as the

During her service she completed, Pilot Training, Instructor Pilot, Navigator, and Squadron Officers School. As a civilian she received her Airline Transport Pilot Rating.

She was a charter member of the Red River Valley Fighter Pilots “River Rats” association.

Florida Master Photographer FED. Among her many PPA/FPP awards and honors during her 20 years as a photographer was the Professional Photographers of America National Award for Meritorious Service to Professional Photography in August 2014, PPA Master Photographer, PPA Photographic Craftsman, PPA Certified Professional Photographer, Florida Service Award

She received an MBA from the University of South

FSA, PPA Photographer of the Year 2006, PPA

Florida, successfully entering the business world.

National Award. Professional Photographers of

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America in 2010: Seven Loan collection prints. In

is also survived by her loving mother Louise

2011, she received Seven awards including; Top

Reynolds, Brother Dean Reynolds and sister-in-law

Ten Photographer in FL, First place Commercial

Ruth Reynolds.

Industrial and Distinguished award in Commercial Advertising. Eight First Place awards in Annual Competition in the last ten years. Featured Speaker and Judge at the Annual Convention

Visitation will be held June 9, 2016 from 6-8pm followed by a celebration of life service at 8pm.

Both events will be held at the Blount & Curry Funeral Home, 605 S. MacDill Ave, Tampa, FL

She served as a member of the board for the local

33609. She will be interred at Arlington National

Tampa Association of Professional Photographers

Cemetery.

(TAPPA).

The family is requesting donations be sent to

She was an avid sporting clays competitor,

either of the following charities in lieu of flowers to

introducing many of her friends to the sport.

honor our veterans:

Christine loved life, loved to laugh and tell stories.

The Red River Valley Fighter Pilots at

She loved her family and friends, who also loved

www.river-rats.org supports scholarships for

and adored her. She is already greatly missed.

member’s children. The Air Warrior Courage

She is survived by her wife of 18 years Cheri

Foundation at www.airwarriorcourage.org

Gattshall, Christine was the love of her life. She

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Picture Yourself in Your Next Home Finding the perfect home for you and your family can be time consuming and if you don’t know the latest real estate laws, it can get frustrating.

Why do it alone? Or hire a stranger?

Hire a team you already know and trust!

Chuck and Pat Vosburgh are the Realtors with an eye for finding the house you will love. With more than 20 years of combined experience in the Tampa Bay Real Estate market, we make the process of buying or selling a home easier and a lot more fun.

Chuck Vosburgh, Realtor 727.743.1740 cell Chuck@VosburghandVosburgh.com Pat Vosburgh, Realtor 813.220.4898 cell Pat@VosburghandVosburgh.com

125 5th Street South Suite 202B Saint Petersburg, FL 33701

VosburghandVosburgh.com

Each office is independently owned and operated.

Visit us on the web at TAPPA.org

ADVERTISE in the TAPPA Tribune

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For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740

Print of the Month - Social Function First place: Booray Perry

Print of the Month - Social Function Second place: Booray Perry

Print of the Month - Social Function Third place: Booray Perry

Print of the Month - Unclassified Second place: Randy Van Duinen

Print of the Month - Unclassified Third place: Warren Fuss

Print of the Month - Commercial First place: Michael Landes

Print of the Month - Commercial Third place: Warren Fuss

Upcoming Events

Print of the Month Rules - Prints are to be mounted.

June 12-15, 2016

Florida School Tuesday June 21, 2016

Jane Connor Ziser

Retouching for Competition

Tuesday July 12, 2016

Alicia D’Amico

Maternity and Newborns

Tuesday August 9, 2016 To Be Announced

August 28-31, 2016

FOCUS Conference Tuesday September 13, 2016 To Be Announced More information on all of these events can be found in this newsletter and at TAPPA.org

- Size: 8x10.

- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.

- Three entries per member each month.

- There must be at least three entries in a category for that category to be included in the monthly competition.

- All entries MUST have your name and the category you wish to enter on the back of the print.

- Prints must be turned in before 6:25 pm.

Prints received after 6:25 will not be accepted!

Winners: - Please send your winning files to POM@TAPPA.org for the newsletter as soon as Possible. Deadline for publication is one week after the meeting.

- Name your files by your last name-place-category. For example Smith-1st-Portrait.jpg - Any resolution 1000 pixels on the longest side or greater is acceptable. JPEG format is preferrable.

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Classifieds

The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Submit your classified ads to Chuck Vosburgh at Chuck@ChuckVosburgh.com by the third Tuesday of the month to run in the next issue. Ads are free for TAPPA members.

Trade show display $150 (10 x 10 foot pop up trade show booth with white background, incl lights. brand new) Large Fan $75 Barber chair$10 Wood grain cloth backdrop $25 Blue/gray cloth backdrop $25 Large muslin mutli-colored backdrop $20 Misc baby/kid props $20 (including blankets, toys, baby poser, small chairs) Faux stone floor/wall/background $25 3-Roller Motorized Background Support System w/ Wireless Remote Controller (new) $100 Call Dave at 813-863-1365 to arrange to see items.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at: Doubletree Hotel 4500 W. Cypress Street Tampa, FL (one block east of Westshore Blvd).

Networking Dinner Meeting

6:00 pm 6:30 pm 7:30 pm

Register online at TAPPA.org

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Board of Directors

2016 OďŹƒcers President

Benjamin Todd

813 431-2873

Benjamin.Todd@verizon.net

Vice President

Glenn Nielson

Secretary

Karen Barnett

Treasurer

Amanda Pratt

727 308-9200

pratt1ak@gmail.com

Past President

Susan Black

813 230-6472

Susan@Bespics.com

Directors

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Melissa Sewell

813 230-7092

Melissa@DontBlinkllc.com

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

glenn@picsintheglenn.com

Committees Delegate

Julie Johnson

Membership

Kevin Newsome

Program

Glenn Nielson

Salon

Gerardo Luna

Door Prize

Glenn Nielsen

Scholarship

Carol Hackman Terri Daunic

727 867-9254 813 839-2860

HackmanC@tampabay.rr.com terridaunic@yahoo.com

Audio Visual

CJ Moment

813 244-6716

cj@annointedproductions.com

Newsletter Editor

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Photographers

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Web Master

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Hospitality

Pat Vosburgh Chuck Vosburgh

813 220-4898 727 743-1740

Pat@VosburghandVosburgh.com Chuck@ChuckVosburgh.com

813 968-2810

Kevin@NewsomesStudio.com glenn@picsintheglenn.com

813 410-1712

gerardolunaphotographs@gmail.com glennln@verizon.net

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