TAPPA Tribune - July 2018

July, 2018

The TAPPA Tribune is the monthly magazine of the Tampa Area Professional Photographers Association

Contents Social Media

3

President’s Message

3

My friend hired another photographer and now I’m MAD!

4

Danny Douglas

6

This Month’s Program

6

Upcoming Events

6

Print of the Month - Portrait

7

Print of the Month - Electronic Imaging

9

Print of the Month - Unclassified

12

Upcoming Events

15

Print of the Month Rules

15

Photos from the meeting

16

ADVERTISE 17 Be a Part of Something Great

19

TAPPA Membership Application

20

Board of Directors

22

On the cover: Photo by Michael Landes Visit TAPPA on FaceBook

2

TAPPA Tribune Photo: Kathryn DeYoung

President’s Message

Social Media

By Randy Van Duinen – M.Photog. M.Artist. Cr. CPP FDPE FDAE FSA

I get asked the question a lot “does social media really help me get more work”, and with social media today we are really talking about Facebook and Instagram. With Facebook we all have experience with it as it has been around the longest and it can be a useful tool. But we also have to remember that it’s our business and I sometimes find photographers forget that point.

We need to remember that whatever we post is up there forever and sometimes in the heat of the moment we may post things that we will regret later. So, take a moment and consider what you are posting before clicking the post button.

Instagram on the other hand is really made for photographers and can also be a very useful tool in communicating to your clients. I don’t think I have received a job because of my Instagram posting, but I know many of my clients follow me and comment on images that I post. The great thing about Instagram and its app is that you can put one post on Instagram and also have it posted on Facebook and Twitter at the same time, allowing you to get maximum coverage with just one image or post. The downside of Instagram is that you cannot post from your computer it has to be from a mobile device either your smart phone or tablet. Instagram did this to try to make it more of a conversation and community rather than what Facebook has become.

Many businesses, celebrities and photographers have used different bots to try to get followers or have actually paid overseas companies to buy followers, but Instagram frowns on this and will suspend your account if discovered. Many of them do this to either inflate their egos or to become an influencer on Instagram where they hope to receive some sort of revenue because of the amount of people following them. The only way to really grow an organic following on Instagram, I have found, is to post every day and make my images relevant to the type of people I’m trying to connect with.

It can be a lot of hard work to make a social media presence, but in the end, I think it is well worth the effort.

Best, Randy TAPPA Tribune

3

My friend hired another photographer and now I’m MAD!

By Chuck Vosburgh

You have a good friend and you find out that they hired someone else.

What happened?!

This is a common problem and fortunately there are some easy answers.

4

TAPPA Tribune

Everyone knows more than one photographer It’s been estimated that everyone knows at least three photographers. I think that number is higher.

So who gets the work? Their favorite friend? The one who was friends first? The one that they owe a favor to? Nope. It’s going to be the one who comes to mind first and who answers their phone.

The best way to make sure you’re the first one that comes to mind is to stay in touch with everyone you know at least once a month. That doesn’t mean you have to be selling, just be a friend.

There are a lot of ways to get organized and stay in touch. One popular way is to set up a recurring monthly reminder to contact your top friends and prospects. Even if you simply send out a monthly favorite photo of the month email you’ll be doing more than most of your competitors.

When you get the inquiry, it’s vital to respond immediately. Even friends will go to the next person if they don’t hear back quickly. Even if you don’t have time to respond, text them and tel them you will get back to them asap. Just say

photo: Adobe Stock

something so they won’t move on to the next person on their list. As an interesting statictic, research shows that a response withing 5 minutes increases your chances of closing the business by 2,000%!

How do they know you?

They know you as their friend but they don’t know you as the top professional photographer that gives great service. Sometimes it’s even harder to show a friend what a great professional you are because you are something else to them.

Because of that, it’s important to always show up on your game no matter what, especially if you’re presenting to a friend.

You still have to earn the business It’s natural to think that you deserve the business because of your friendship, but you don’t. No one is obligated to hire you. If you had the opportunity to talk with your friend about their upcoming project, did you show up with your

best presentation or did you just show up to take the order, assuming you already had the job? Did you bring your samples and all your support materials? Did you show your friend that you’re a professional and give them a top-level professional presentation to earn the business?

If not, you didn’t earn the business. We have a saying; “Friends is Friends and Business is Business”. You want your friends to hire you and recommend you because you’re a top professional and the best one for the job, not just because they like you. Who deserves the very best, most professional service you can possibly provide?

Your friends do.

Have a sales issue that you’d like solved? Email me and if I use your idea to write an article I’ll Send you my answers to the top 6 excuses people use to not buy.

Chuck Vosburgh has more than 30 years of experience as a commercial photographer and author of How to Sell Photography Without Becoming a Salesman. Learn more at http://vosburghphoto.com Chuck can be reached at Chuck@ChuckVosburgh.com or 727.743.1740

TAPPA Tribune

5

This Month’s Program

Danny Douglas Senior Portraits

Upcoming Events

Meeting Details Tuesday, July 10, 2018 Social and Networking 6:00-6:15 Print of the Month entries must be in by:

6:15

Announcements

6:15-6:30

Meeting and Awards Â

6:30-7:00

Program 7:00-9:00

$20 RSVP at: http://tappa.org/r-s-v-p-meeting/ Holiday Inn 700 N Westshore Blvd Tampa, FL 33609

6

TAPPA Tribune

Tuesday, July 11

Danny Douglas Senior Portraits

Tuesday, August 14

Kevin Floyd Portraits

More information on all of these events and more can be found in this newsletter and at TAPPA.org

Print of the Month - Portrait First place: Michael DeMartino

Print of the Month - Portrait Second place: Michael Landes

Print of the Month - Electronic Imaging First place: Randy Van Duinen

Print of the Month - Electronic Imaging Second place:

Print of the Month - Electronic Imaging Third place: Michael DeMartino

Print of the Month - Unclassified First place: Randy Van Duinen

Print of the Month - Unclassified Second place:

Print of the Month - Unclassified Third place: Michael DeMartino

Upcoming Events

Print of the Month Rules - Prints are to be mounted.

Tuesday, July 11

Danny Douglas Senior Portraits

Tuesday, August 14

Kevin Floyd Portraits�

September 8-10

FPP Focus Convention Visit http://areyouinfocus.com/ for more information

September 11

Megan DiPierro Fashion

October 9

Jenni Knezovich Group Photography

More information on all of these events and more can be found in this newsletter and at TAPPA.org

- Size: 8x10.

- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.

- Three entries per member each month.

- There must be at least three entries in a category for that category to be included in the monthly competition.

- All entries MUST have your name and the category you wish to enter on the back of the print.

- Prints must be turned in before 6:25 pm.

Prints received after 6:25 will not be accepted!

Winners: - Please send your winning files to POM@TAPPA.org for the newsletter as soon as possible. Deadline for publication is one week after the meeting.

- Name your files by your last name-place-category. For example: Smith-1st-Portrait.jpg - Resolution 1500 pixels on the longest side or greater is acceptable. JPEG format is preferable.

TAPPA Tribune

15

Photos from the meeting

16

TAPPA Tribune

The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

ADVERTISE In the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com

Advertising:

or call 727.743.1740

To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at:

LOCATION

Visit us on the web at TAPPA.org

Holiday Inn 700 N Westshore Blvd Tampa, FL 33609 Networking Meeting

6:00 pm 6:30 pm

Register online at TAPPA.org

TAPPA Tribune

17

Be a Part of Something Great Being a part of TAPPA has many benefits both professionally and personally. Your annual dues helps TAPPA provide nationallevel educational programs every month, a great place to meet and many other educational and social opportunities throughout the year.

Membership Classification PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required. Annual dues are $75 plus a new member registration fee of $10.

ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. The PROFESSIONAL MEMBER’S Sales Tax Number and Occupational License are required.

Annual dues are $65 plus a new member registration fee of $10.

MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession.

They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required. Annual dues are $65 plus a new member registration fee of $10.

STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions. Annual dues are $35 plus a new member registration fee of $10.

SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions.

Annual dues are $25 plus a new member registration fee of $10.

Questions? You can always email our Membership Director.

A membership application is on the next page or go to TAPPA.org

TAPPA Tribune

19

Tampa Area Professional Photographers Association, Inc. TAPPA Membership Application Membership Application

Your Name ____________________________________________

Code of Ethics

Business Name _________________________________________

1. I will endeavor to enhance and ennoble the status of the photographic profession by maintaining a dignity of manner in my behavior, in the presentation of my photography and photographic services, in the appearance of my studio or place of business and in all other forms of public contact.

Business Address _______________________________________ City _______________________ State _____ Zip _____________ Business Phone ________________________________________ Fax ____________________ Home Ph ______________________ Email Address __________________________________________ Web Address ___________________________________________ Photographic Degrees ____________________________________ ______________________________________________________ Are you a member of the FPP? _____ PPA? ____ #_____________

Membership Classification (check one) ______ PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required. Annual dues are $75 plus a new

member registration fee of $10.

______ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions.

The PROFESSIONAL MEMBER'S Sales Tax Number and Occupational License are required. Annual dues are $65 plus a new member registration fee

2. I will observe the highest standard of honesty in all my transactions, avoiding the use of false titles, confusing or inaccurate technical terms or descriptions and misleading terms or claims.

3. I will at all times endeavor to produce only those types of photographs and photographic services that will enhance the prestige of the profession, to apply my best efforts on behalf of the public, and to play my part in raising the general standard of photographic craftsmanship.

4. I will show a friendly spirit of cooperation with my fellow professional photographers and assist them whenever possible should they be in trouble or difficulty.

5. I will assist and give of my knowledge to the members of my profession, and will encourage them individually and collectively, so that the quality of photography may constantly be raised to higher standards.

6. In all matters relating to the interpretation of this code I will recognize the authority of the Tampa Area Professional Photographers Association, Inc., and agree to hold harmless the Board of Directors in any decision made on behalf of the corporation.

I have read the above Code of Ethics and agree to abide by it, evidenced by my signature in ink this ___________ day of _______________ 20_____. Any member of the Tampa Area Professional Photographers Association, Inc. may be reprimanded, suspended, or expelled by the Board of Directors for a violation of the Code of Ethics, or the Bylaws.

of $10.

Signature

______ MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required.

This application must be completed in full with proper fees, photocopies of Sales Tax Registration Certificate and Occupational License prior to being considered for membership.

Annual dues are $65 plus a new member registration fee of $10.

______ STUDENT : An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions. Annual dues are $35 plus a new member

registration fee of $10.

______ SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions. Annual dues are $25 plus a new member registration fee of $10.

Please make checks payable to TAPPA and mail to: Brad Hall, TAPPA Treasurer PO Box 130622 Tampa, FL 33681

Benjamin Todd 813.431.2873 bwtodd75@gmail.com Chuck Vosburgh 727.743.1740 Chuck@ChuckVosburgh.com Lee Burgess 727.724.1022 lee2810@verizon.net Rob Moorman 727.527.1237 cameradude1@earthlink.net Randy Van Duinen 727.577.5172 randy@rvdphotography.com Karen Barnett 727.267.8296 oakcrestproductions@tampabay.rr.com Susan Black 813.230.6472 suzi@suzibee.com Carol Walker 727.5775626 carol@thomasbruce.com Robert Sargent 813.930.7390 robert@sargentphotography.com Michael Landes 863.512.2637 landesmr@yahoo.com Ginny Otto 715.252.3195 ottophotography@icloud.com Booray Perry 813.728.7110 booray@boorayperry.com CJ Moment 813.244.6716 cj@annointedproductions.com

Social Media

• •• • • • • • • • • • • • •• • • • • •• • ••

Audio/Visual

InDesign

Wedding & Socail Function

Image Competition

Portrait

Photosho/Lightroom

High School Seniors

Graphics & Design

Sports & Events

Commercial

Business

TAPPA Advisors

•

•

Board of Directors

2018 Officers President

Randy Van Duinen

727 577-5172

Randy@RVDphotography.com

Vice President

Brad Hall

727 386-9610

Brad@HotLavaStudios.com

Secretary

Karen Barnett

727 267-8296

CrestProductions@tampabay.rr.com

Treasurer

Jessica Hall

727 280-7462

Jessica@HotLavaStudios.com

Past President

Glenn Nielson

813 540-4200

Glenn@PicsInTheGlenn.com

Directors

Lee Burgess

727 724-1022

Lee@LeeBurgessPhoto.com

Patricia McFarlane Rob Moorman

(727) 423-3146 cameradude1@gmail.com

Benjamin Todd

813 431-2873

Benjamin.Todd@verizon.net

727 724-1022

Lee@LeeBurgessPhoto.com

Committees FPP Delegate

Lee Burgess

Membership

Patricia MacFarlane

Program

Brad Hall

727 386-9610

Brad@HotLavaStudios.com

Salon

Michael Landes

863 512-2637

LandesMr@yahoo.com

Door Prize

Glenn Nielsen

813 540-4200

Glenn@PicsInTheGlenn.com

Scholarship

Kathryn DeYoung

kathryndeyoung316@yahoo.com

Audio Visual Newsletter Editor Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Kevin@NewsomesStudio.com

Social Media Photographer Web Master

Kevin Newsome

813 968-2810

Hospitality

Rob Moorman

(727) 423-3146 cameradude1@gmail.com