TAPPA Tribune - July, 2016

July, 2016

The TAPPA Tribune Tampa Area Professional Photographers Association

Contents President’s Message

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It’s all about who you know

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Selling 4 ADVERTISE 7 Print of the Month - Portrait

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Print of the Month - Unclassified

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Print of the Month - Commercial

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Print of the Month - Electronic Imaging

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Upcoming Events

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Print of the Month Rules

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Classifieds 22 Board of Directors

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On the cover: Photo by Ginny Otto

Visit TAPPA on FaceBook

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TAPPA Tribune

Photo: Amanda Pratt

President’s Message

Greetings all First, let me recap last month’s meeting. As you already know we decided to change it to a recruiting meeting rather than try to have a second Salon on a month with a scheduling change. I am very happy to report that we had 5 guests and 3 became members right on the spot with a fourth one planning to join this month. If we want TAPPA to remain a relevant organization we all need to work at bringing new photographers in. This is a great place for fellow photographers to find mentorship and advice as well as great monthly meeting topics and a chance to visit with other photographers in the area. By showing a new photographer how to elevate their work to a professional level and then encourage them to get paid a fair price for their craft is the best way that we can keep our standards and survive in a world of substandard but cheap competition. Jane Conner-ziser gave us a great presentation and helped us get ready for this seasons upcoming competitions.

Reminder: We are now using a prepay method as our RSVP. Because we were losing money on people RSVPing and then not showing up we are now accepting your payment for the meeting as the RSVP. I want to welcome our 2 new board members. CJ Moment has accepted a position on the board and will be greeting you at the door. Lee Burgess will be fulfilling the remainder of Christine Reynolds term.

also to cancer. Tim and Mitzi Kelly were known throughout the state as much for their Christian Spirit as for Tim’s beautiful portrait work. Mitzi’s spirit will be missed by all. We extend our heartfelt condolences to Christine’s partner, Cheri and to Tim and his family.

Have a safe 4th of July!

Benjamin Todd, CPP, FED

Christine Reynolds was a long time member of TAPPA and was very active as a photographer and an educator. In early June she lost her battle with cancer. This is a huge loss to TAPPA and she will be missed. More sad news from our extended state family of FPP was the recent loss of Mitzi Kelly, TAPPA Tribune

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Selling

It’s all about who you know People hire those they know, like and trust. Here’s how to make it you.

By Chuck Vosburgh, CPP

There’s a saying that selling is a numbers game. It is to a large extent and the key is to get the most people to know, like and trust you. Those people are where your business will come frome either as direct business or referrals. The question is, what’s the easiest way to get in front of the most people long enough for them to know, like and trust you? The most effective way I’ve found is by networking.

There are several choices for networking organizations and which suits you the best will depend on your personal preferences, the amount of time you’re willing to commit and the amount of structure you need to stay accountable for participation. Two of the most popular in the area are BNI and RGA They differ in structure but the principles are the same; people getting together to get to know each other and help each other out.

What goes on at a networking meeting The metting will start with your 30 second introduction. Be prepared with a great

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introduction and practice it so you won’t go over 30 seconds. Meetings are tightly scheduled and abusing your 30 seconds is considered bad form.

Members are allowed to get on the schedule to give a presentation to the group so everyone can know more about their business. In most meetings the presentation is 10-15 minutes. There will usually be some kind of business building or educational activity and time to talk with the other people at the meeting. If you’re reluctant to get up and introduce yourself or do a presentation it’s imperative that you get over it as quickly as possible. Practice to get comfortable or join Toastmasters ToastMastersInternational.org to get the training you need to be a good communicator.

Your ability to speak will have a huge impact on your income, so do it now!

The meeting is just the start Going to meetings is the first step. At the meeting you’ll want to schedule a one-on-one meeting with someone. That’s where the connections are made. When you do your one-on-one don’t try to sell. Think of the person you’re talking to as a source of referrals, not as a single prospect. Make

sure you spend more time learning about their business and how you can help them than you do talking about yours.

I met with a master of networking early on in my career who later became a good friend and mentor. He invited me to do a one-on-one with him and over lunch he asked me a lot of open ended questions about my business, my family, my life and everything else. Not in an interview kind of way, but a friendly geniunely interested way. Towards the end I was getting a little anxious about hearing his pitch. He hadn’t said anything about his business and whenever I tried to get him to, he just gave short answers and got back to me. I finally asked him when he was going to tell me about his seervices. He relplied “Well I’m a Financial Planner, you know what Financial Planners do.” I must have looked puzzled so he explained that it doesn’t matter if I’m a good prospect or not. He knows how many new clients he needs to meet his goals for the year and how many new people he needs to meet to get to that number. Then he told me the something I’ve remenbered since: “It doesn’t matter if you’re one of the yesses or one of the nos. You’re one

of the ones I have to meet to get to the number I need”. Incredible. You’ll never guess who our Financial Planner is and who I’ve recommended to countless people over the years.

What is a referral?

Giving a person someone else’s business card is not a referral. Introducing two people who may benefit from knowing each other is a referral.

That’s why you have to invest the time to really know people and for them to really get to know you. It’s no surprise that networking organizations are like small communities of friends. If you have a genuine interest in helping other people, people will refer to you. It’s just that simple. Stop trying to be a salesman and be more of a help to others and you’ll prosper in a networking environment.

It’s a process One of the biggest mistakes peole make in networking is that they give up too soon. Many people come and after a few month if they don’t get any business they quit. Your business has a long sales cycle. People may not need you or run TAPPA Tribune

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into someone who needs you for a long time and if you’re not there when they do, someone else will be, so stay in the group! This is a long term investment and it will take some faith at first. Like most things in life you’ll get out of a newtorking group whay you put into it. Show yourself as one who get there early and helps out. Be the person who is always ready to help someone out. Your character is on display whenever you are out so think about what is good about you and be more of that!

ROI The big question is what’s the return on investment? If you haven’t been in a group more than a year you probably shouldn’t try to evaluate it. I spoke with others in our organization about theirs and one TAPPA member who goes to the meetings and events, does one-on-ones and participates reported that they spend about $1,000 last year in networking and got back $17,000 from it. Pat and my results have been similar even though we’re not participating nearly as much as we should. It’s up to you, you get back in direct proportion to what you put in.

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Networking tips • Be ready to spend 6-7 hours a week networking • Go every week no matter how busy you are • Schedule at least one one-on-one a week • Don’t try to determine your ROI too soon • Volunteer to help • Be prepared • Don’t try to sell, develop friendships instead • Be on time • Don’t cancel on people • Everyone is a potential valuable partner

Resources RGANetwork.net BNI.com ToastmastersInternational.org What is your favorite networking group? Want to know which ones I like and why? Want to chat about your sales efforts? Call, text or email me any time! 727.743.1740 Chuck@VosburghandVosburgh.com

Picture Yourself in Your Next Home Finding the perfect home for you and your family can be time consuming and if you don’t know the latest real estate laws, it can get frustrating.

Why do it alone? Or hire a stranger?

Hire a team you already know and trust!

Chuck and Pat Vosburgh are the Realtors with an eye for finding the house you will love. With more than 20 years of combined experience in the Tampa Bay Real Estate market, we make the process of buying or selling a home easier and a lot more fun.

Chuck Vosburgh, Realtor 727.743.1740 cell Chuck@VosburghandVosburgh.com Pat Vosburgh, Realtor 813.220.4898 cell Pat@VosburghandVosburgh.com

125 5th Street South Suite 202B Saint Petersburg, FL 33701

VosburghandVosburgh.com

Each office is independently owned and operated.

Visit us on the web at TAPPA.org

ADVERTISE in the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740

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Print of the Month - Portrait First place: Amanda Pratt

Print of the Month - Portrait Second place: Michael Landes

Print of the Month - Portrait Third place: Booray Perry

Print of the Month - Unclassified First place: Ginny Otto

Print of the Month - Unclassified Second place: Michael Landes

Print of the Month - Unclassified Third place: Waren Fuss

Print of the Month - Commercial First place: Ginny Otto

Print of the Month - Commercial Second place: Michael Landes

Print of the Month - Commercial Third place: Waren Fuss

Print of the Month - Electronic Imaging First place: Ginny Otto

Print of the Month - Electronic Imaging Second place: Katheryn Young

Print of the Month - Electronic Imaging Third place: Amanda Pratt

Upcoming Events

Print of the Month Rules - Prints are to be mounted.

Tuesday July 12, 2016

Alicia D’Amico

Maternity and Newborns

Tuesday August 9, 2016 To Be Announced

August 28-31, 2016

FOCUS Conference Tuesday September 13, 2016 To Be Announced

Tuesday October 11, 2016

Matt Kloskowski

- Size: 8x10.

- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.

- Three entries per member each month.

- There must be at least three entries in a category for that category to be included in the monthly competition.

- All entries MUST have your name and the category you wish to enter on the back of the print.

- Prints must be turned in before 6:25 pm.

Prints received after 6:25 will not be accepted!

Winners:

Tuesday November 8, 2016

Al Auldeman

More information on all of these events can be found in this newsletter and at TAPPA.org

- Please send your winning files to POM@TAPPA.org for the newsletter as soon as Possible. Deadline for publication is one week after the meeting.

- Name your files by your last name-place-category. For example Smith-1st-Portrait.jpg - Any resolution 1000 pixels on the longest side or greater is acceptable. JPEG format is preferrable.

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Classifieds

The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Submit your classified ads to Chuck Vosburgh at Chuck@ChuckVosburgh.com by the third Tuesday of the month to run in the next issue. Ads are free for TAPPA members.

Bowens 800ws Monolights 2 Bowens 800 ws monolights, various size dishes, snoot, barn doors in an aluminum case $200 Contact Chuck at 727.743.1740 Studio Camera Stand Heavy cast iron base 7’ tall studio camera stand $50 Contact Chuck at 727.743.1740

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at: Doubletree Hotel 4500 W. Cypress Street Tampa, FL (one block east of Westshore Blvd).

Networking Dinner Meeting

6:00 pm 6:30 pm 7:30 pm

Register online at TAPPA.org

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Board of Directors

2016 OďŹƒcers President

Benjamin Todd

813 431-2873

Benjamin.Todd@verizon.net

Vice President

Glenn Nielson

Secretary

Karen Barnett

Treasurer

Amanda Pratt

727 308-9200

pratt1ak@gmail.com

Past President

Susan Black

813 230-6472

Susan@Bespics.com

Directors

Lee Burgess

727 724-1022

lee@leeburgessphoto.com

CJ Moment

813.244.6716

CJ@AnointedProductions.com

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Melissa Sewell

813 230-7092

Melissa@DontBlinkllc.com

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

813 968-2810

Kevin@NewsomesStudio.com

glenn@picsintheglenn.com

Committees Delegate

Julie Johnson

Membership

Kevin Newsome

Program

Glenn Nielson

Salon

Gerardo Luna

Door Prize

Glenn Nielsen

Scholarship

Carol Hackman Terri Daunic

727 867-9254 813 839-2860

HackmanC@tampabay.rr.com terridaunic@yahoo.com

Audio Visual

CJ Moment

813 244-6716

cj@annointedproductions.com

Newsletter Editor

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Photographer

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Web Master

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Hospitality

Pat Vosburgh Chuck Vosburgh

813 220-4898 727 743-1740

Pat@VosburghandVosburgh.com Chuck@ChuckVosburgh.com

glenn@picsintheglenn.com 813 410-1712

gerardolunaphotographs@gmail.com glennln@verizon.net

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