TAPPA Tribune - February, 2016

February, 2016

The TAPPA Tribune Tampa Area Professional Photographers Association

Contents President’s Message

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Persuation beats information every time

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Selling 4 Visualization- The Future of Photography

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This Month’s Program

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Print of the Month - Social Function

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Print of the Month - Portrait

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Print of the Month - Electronic Imaging

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Print of the Month - Unclassified

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ADVERTISE 21 Upcoming Events

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Print of the Month Rules

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Photos from the meeting

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Board of Directors

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On the cover: Photo by Randy Van Duinen

Visit TAPPA on FaceBook

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Photo: Amanda Pratt TAPPA Tribune

President’s Message

Greetings all.

Great news! Woody Walters is coming to town.

YES! He will be our speaker for the February meeting! But wait ---- there’s more!

Woody will be coming to town early to teach a two day workshop.

His short program at the meeting will be but a taste of his class but by then the class will be over so make your reservation now so you don’t miss anything.

Woody’s class was sold out at Florida School last year so this is your chance to learn about his unique brushes and artistic style.

I strongly recommend this class to anyone who does or is thinking about doing senior portraits and to everyone who would like to take their portrait and artistic work to the next level.

Woody will be holding a two (2) day class Feb 6,7 Sat/Sun 2016 from 9:30 to 5:30 pm Class will cost $200.00.

All Two day wokshop attendees will receive a set of Woody Smoke brushes It will be held at the studio of Benjamin Todd, 1906 N. Armenia Ave, Tampa, FL. 33607

Now is a great time to learn some new techniques and to work on that New Year’s resolution to add a new level of art to your offerings.

If you read this let me know by telling me who you would like to have as a speaker at one of our TAPPA meetings.

Benjamin Todd, CPP

Space is limited so book early.

Studio @ 1906 Armenia Ave Suite 201 Tampa Fl 33607 benjamin.todd@verizon.net Cell: 813.431.2873

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Selling

Persuasion beats information every time

by Chuck Vosburgh, CPP Recently, I learned a sales technique that after 30+ years of selling changed my approach. It’s been so effective I sometimes feel a little bit sorry for competitors who are still approaching their presentation the same way everyone else does. I was taught that the best way to sell is to position yourself as an expert and the best way to position yourself as an expert is to be informative. As it turns out, that’s ineffective because it skips the most vital step in selling. This step, if skipped greatly reduces the chances people will listen to you!

The missing step Before you can inform someone, you must persuade them that your message is worth listening to. This is especially important in a competitive business like photography because everyone is giving the same basic information.

I know you’re special, but in the minds of prospective customers you’re one of the many people they know who take pictures. It is imperative to be persuasive.

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Here’s how: First, you must have something that makes you beneficial. Second, you must present a problem. Next, you must present a harm in not acting. Finally, you provide a solution and reason to act now. Problem, harm, and solution.

Politics aside, President Regan was one of the best communicators in recent history. In fact, he’s known as “the great communicator”. Regan kept a stack of index cards, each one with a problem, a harm, a solution and a reason to act now on it.

Each index card had an issue that he would speak about. When preparing for a speech, he would choose and arrange the cards, create a bridge between each issue and that was the basis for his speech.

You can easily have the confidence that can only come from being prepared, and with his simple technique you’ll be prepared anywhere, any time.

It also allows you to address any objections you think may come up in advance.

If you’re in an elevator, you have time for one card. If you’re at a networking group and have 30 seconds, you have time for one card. If you have five minutes, you have time for three cards. If you

have 20 minutes, you have time for five or more cards. You’ll easily have the cards memorized because you wrote them. If you only have a short time to speak, it’s ok. You don’t have to always try to close. All you have to do is earn the right to speak to someone again and follow up. You can close then. The idea is to move forward every time you speak.

Putting it into action Start by writing down 20 things that make you different than other photographers. Here’s a hint; some of the things may be things you think are disadvantageous. I’ll explain later. Next, write down what’s good about each of them from a client’s perspective. Use that information to create a problem, what the harm will be if they don’t act now and your solution to the problem.

Here’s an example: For me, I’ve always done commercial and editorial work and one benefit was that I can always produce a great image no matter what the circumstances. So, the problem is that the client doesn’t know if the photographer can do the kind of work that’s in their portfolio consistently and under pressure until it’s too late.

The harm is that either the deadline gets missed

or they have to go with an image that’s not as good as what they imagined. Both of which can cost someone their job or at the very least be incredibly stressful. The solution is to hire me because I come through every time and I can prove it with examples and written testimonials.

I’d also encourage you to take a look at the things that you think are disadvantages and turn them into advantages. New to the business? You have fresh ideas and haven’t settled into doing the same thing over and over. Don’t have much equipment? You travel light and can quickly take advantage of changing situations. The things that you perceive as disadvantages may be an advantage to some people.

Finally, be scrappy. Be resourceful, don’t be afraid to ask for business. If there’s something to be gained by asking and nothing to lose, you must ask!

Learn more I learned this technique and how to apply it to my business from Small Message, Big Impact by Terri L. Sjodin. I highly recommend you get this book and apply it to your business.

TAPPA Tribune

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This Month’s Program

Woody Walters

VisualizationThe Future of Photography There will always be a need for high quality straight forward photographs. Even the quest to produce an above average portrait requires a great deal of visualization on behalf of the photographer. Quality of light, separation of highlight and shadow, relationships of figure and background, all must perform in harmony together to convey the final outcome.

In today’s world we are bombarded with not only high quality visual content, but very creative visual content as well. Semi trucks converting into robots, landscapes with mountains and waterfalls floating in the skies, anything we can think of, we can make real in this digital world we live in.

How we take our ideas and concepts and turn them into a photograph still boils down to the act of visualization. Join Woody Walters as he explores the future of Photography.

See the process as he unfolds elements or pieces to make up the whole of an image. Understand the physical effects of colors and tonal values and how they relate to the subject and story of the image.

Avatar, Planet of Apes, and Star Wars, were all extremely creative with high impact visual content and imagery. To recreate spectacular images it comes down to your vision and what you want the viewer to ultimately feel. Woody will show you his process of how he breaks down images into segments. Open your creative awareness and give your images a new breath of excitement and visualization.

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Meeting Details Tuesday, February 9, 2016 Social 6:00 Dinner 6:30 Program 7:00 Register online at TAPPA.org Doubletree Hotel 4500 W. Cypress St., Tampa

Woody will be holding a two (2) day class Feb 6,7 Sat/Sun 2016 from 9:30 to 5:30 pm Class will cost $200.00.

All attendees will receive a set of Woody Smoke brushes It will be held at the studio of Benjamin Todd, 1906 N. Armenia Ave, Tampa, FL. 33607 Space is limited so book early Starting with single images and beautiful lighting, Woody will teach you how to transform your photography with photoshop brushes and backgrounds to create drama and add interest.

You will discover how easy it is to add special effects like fire, powder, lighting and fog and soft floral effects. You will learn how to choose colors and manipulate the digital elements to tell a story.

This course is very hands-on and photoshop heavy, with only one actual photo session to teach you Woody’s lighting techniques.

The rest of the class will be completely filled with projects each building on the one before it so that at the end of the class you will have a whole new arsenal of tools and elements at your disposal.

Class Highlights: •Learn how to take an image from average to amazing in less than an hour.

•Learn composition, color, tonal values, and color theory and how to direct a viewer’s eye where you want it to go.

•How to sell it.

The majority of Woody’s class will be teaching techniques that can be created in 15 minutes to a few hours. Even though Woody will spend a small amount of time on advanced compositing, he believes that the average studio cannot afford to spend days creating detailed complex digital montages for one client. It simply is not lucrative.

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Woody Walters Woody Walters

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Woody Walters

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Print of the Month - Social Function First place: Booray Perry

Print of the Month - Portrait First place: Amanda Pratt

Print of the Month - Electronic Imaging First place: Randy Van Duinen

Print of the Month - Unclassified First place: Randy Van Duinen

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Picture Yourself in Your Next Home Finding the perfect home for you and your family can be time consuming and if you don’t know the latest real estate laws, it can get frustrating.

Why do it alone? Or hire a stranger?

Hire a team you already know and trust!

Chuck and Pat Vosburgh are the Realtors with an eye for finding the house you will love. With more than 20 years of combined experience in the Tampa Bay Real Estate market, we make the process of buying or selling a home easier and a lot more fun.

Chuck Vosburgh, Realtor 727.743.1740 cell Chuck@VosburghandVosburgh.com Pat Vosburgh, Realtor 813.220.4898 cell Pat@VosburghandVosburgh.com

125 5th Street South Suite 202B Saint Petersburg, FL 33701

VosburghandVosburgh.com

Each office is independently owned and operated.

December, 2015

Visit us on the web at TAPPA.org

ion The TAPPA Tribune aphers Associat essional Photogr Tampa Area Prof

ADVERTISE in the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740

Upcoming Events

Print of the Month Rules - Prints are to be mounted.

Tuesday February 9, 2016

Woody Walters

Tuesday March 8, 2016

Salon Competition Tuesday April 12, 2016 to be announced

Tuesday May 10, 2016 to be announced

Tuesday June 14, 2016 to be announced

- Size: 8x10.

- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.

- Three entries per member each month.

- There must be at least three entries in a category for that category to be included in the monthly competition.

- All entries MUST have your name and the category you wish to enter on the back of the print.

- Prints must be turned in before 6:25 pm.

Prints received after 6:25 will not be accepted!

Winners: More information on all of these events can be found in this newsletter and at TAPPA.org

- Please send your winning files to POM@TAPPA.org for the newsletter as soon as Possible. Deadline for publication is one week after the meeting.

- Name your files by your last name-place-category. For example Smith-1st-Portrait.jpg - Any resolution 1000 pixels on the longest side or greater is acceptable. JPEG format is preferrable.

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Photos from the meeting

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The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at: Doubletree Hotel 4500 W. Cypress Street Tampa, FL (one block east of Westshore Blvd).

Networking Dinner Meeting

6:00 pm 6:30 pm 7:30 pm

Register online at TAPPA.org

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Board of Directors

2015 OďŹƒcers President

Benjamin Todd

813 431-2873

Benjamin.Todd@verizon.net

Vice President

Glenn Nielson

Secretary

Karen Barnett

Treasurer

Amanda Pratt

727 308-9200

pratt1ak@gmail.com

Past President

Susan Black

813 230-6472

Susan@Bespics.com

Directors

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Christine Reynolds

813 760-0831

ChristineR@aol.com

Melissa Sewell

813 230-7092

Melissa@DontBlinkllc.com

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

813 968-2810

Kevin@NewsomesStudio.com

glenn@picsintheglenn.com

Committees Delegate

Julie Johnson

Membership

Kevin Newsome

Program

Glenn Nielson

Salon

Gerardo Luna

Door Prize

Glenn Nielsen

Scholarship

Carol Hackman Terri Daunic

727 867-9254 813 839-2860

HackmanC@tampabay.rr.com terridaunic@yahoo.com

Audio Visual

CJ Moment

813 244-6716

cj@annointedproductions.com

Newsletter Editor

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Photographers

Booray Perry Christine Reynolds

813 728-7110 813 760-0831

Booray@BoorayPerry.com ChristineR@aol.com

Web Master

Booray Perry

813 728-7110

Booray@BoorayPerry.com

Hospitality

Pat Vosburgh Chuck Vosburgh

813 220-4898 727 743-1740

Pat@VosburghandVosburgh.com Chuck@ChuckVosburgh.com

glenn@picsintheglenn.com 813 410-1712

gerardolunaphotographs@gmail.com glennln@verizon.net

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