TAPPA Tribune - August, 2018

August, 2018

The TAPPA Tribune is the monthly magazine of the Tampa Area Professional Photographers Association

Contents Social Media

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President’s Message

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My friend hired another photographer and now I’m MAD!

4

Danny Douglas

6

This Month’s Program

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Upcoming Events

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Print of the Month - Portrait

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Print of the Month - Electronic Imaging

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Print of the Month - Unclassified

12

Upcoming Events

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Print of the Month Rules

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Photos from the meeting

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ADVERTISE 17 Be a Part of Something Great

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TAPPA Membership Application

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Board of Directors

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On the cover: Photo by Warren Fuss Visit TAPPA on FaceBook

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TAPPA Tribune Photo: Michael DeMartino

President’s Message

Become An Educator!

By Randy Van Duinen – M.Photog. M.Artist. Cr. CPP FDPE FDAE FSA

I get calls from clients that will ask for 30 images of their project, which I’m happy to supply, but when I start talking the cost for the job many go into sticker shock. This is when the business of photography starts to kick in and I have to educate them as to why it costs that amount.

The first part of this process is to understand exactly what their needs may be for your specific job and their use of the photography. I find that most people want more photographs than they really need and that if I start discussing what they want and what their needs are they start to realize that they may not need the number of shots that they stated. Many times I will suggest to my client that we should do a walk-through of the job, that way we can look through the camera and decide exactly what they are trying to say and determine the scope of the project. I love doing walkthroughs with clients before I give them proposals, it allows me to see the scope of the project and also I have found that if I do the walk-through I am 90% sure to have the job.

By doing a walk-through with the client or discussing their needs better I can give them a

more realistic price on the scope of the work that they want completed. I will also ask the client what their budget is for the job, many times I will do this before we even do a walk-through to make sure that it is realistic. By asking them for their budget and doing a walk-through or through discussions with the client I can give them a more realistic bid on the job and have a better chance of landing the project.

In summary we are not just photographers, we are also business people and educators and being better at the last two will allow us to concentrate on being a better photographer and in the end give our clients the images that they want and hopefully have them want to use us on many projects in the future.

Best, Randy

TAPPA Tribune

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Do only what you want

How to avoid making money in photography

By Chuck Vosburgh

Follow these seven easy steps to help keep your business unprofitable

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TAPPA Tribune

Reject any client suggestions and requests that interfere with your creative vision. You’re the artist, not them. Some people feel like they should be able to make creative decisions just because they are paying you, don’t fall into that trap!

Buy equipment When you go to an educational event take note of everything the instructor is using and buy the same equipment. Your work will look just like theirs and you’ll quickly become as successful as the instructor that you admire. Be sure to have the shipping expedited. The cost of overnight shipping is a small price to pay to strike while the iron is hot! You can 10X your results by putting it all on your credit card.

Put your business first This is your business not theirs. Your first priority must be yourself in order to stay in business.

Institute policies that make sure you are always in control of everything and do not deviate from them.

photo: Adobe Stock

Assume people should know what photography costs Even though most people have never bought photography before, they should know it’s value. There’s no reason to educate people on the benefits of professional photography or demonstrate the value behind your price. The price is the price and that’s it. Just that simple.

Never offer to make good It happens to all of us. You do the work and the client isn’t satisfied. The saying “the customer is always right” is an antiquated yarn. Stand your ground, you’re the expert!

Complain about the industry It’s no secret – the industry sucks. There’s nothing wrong with telling the truth and not talking about your displeasure would be a lie of omission. It’s not a bad attitude, it’s called being honest. There’s also nothing wrong with telling people how bad other photographers are, it shows how good you are in comparison.

Post your bad experiences on social media There’s no better way to get the word out than to tell the world about your problem customers.

You never know, they may see it and change their ways. Even if they don’t it will show that you mean business and future customers better do what you say or face the consequences.

The reality We’re in a service business and our job is to serve the needs of others. Every client deserves love and we should be grateful for every one of them, treat them like royalty and do everything we can to serve them. Without them, we would starve.

Everyone knows at least three photographers and they will go with the one they know, like and trust.

It’s up to us to be the most likable and trustworthy photographer they know.

Chuck Vosburgh has more than 30 years of experience as a commercial photographer and author of How to Sell Photography Without Becoming a Salesman.

Learn more at http://vosburghphoto.com Chuck can be reached at Chuck@ChuckVosburgh.com or 727.743.1740

This Month’s Program

Kevin Floyd

Meeting Details Tuesday, August 14, 2018 Social and Networking 6:00-6:15 Print of the Month entries must be in by:

6:15

Announcements

6:15-6:30

Meeting and Awards Â

6:30-7:00

Program 7:00-9:00

$20 RSVP at: http://tappa.org/r-s-v-p-meeting/ Holiday Inn 700 N Westshore Blvd Tampa, FL 33609

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TAPPA Tribune

Master teacher Kevin Floyd has had over 20 years of full time classroom teaching experience on both the college and high school level including 10 years at Douglas Anderson School of the Arts. Studio and Gallery Owner Kevin holds both Master & Craftsman Degrees in photography and is Certified by the Professional Photographers of America. He is an active member of ASP, PPA, FPP and JPPG. He has won numerous local, national and international awards. Kevin is a Past President of Jacksonville Professional Photographers Guild.

Kevin was head chair and taught at the Prestigious Douglas Anderson School of the Arts for 10 years and has won many local, state and international photography competitions. He regularly teaches many Lighting and Photoshop seminars around the state for PPA, State Guilds and JPPG.

3D lighting: Understanding light and how to make the light work for you.

3 Things you didn’t know about light, that you o can use.

3 Basics you have to know like o 3 Will cover the 5 lighting patterns, short vs o broad, quality of light, Size of light source.

3 What makes light soft. o 3 Baffled by baffles? o 3 Light modifiers and how to make your own o that DON’T look home made.

3 Efficiency of Light o 3 Depth of light o 3 Light and Color NOT white balance o 3 Reflection and absorption o 3 Studio lighting indoors and out. o 3 Garage lighting o 3 Fashion Glamour lighting. o 3 Props humor and stories o

But wait there’s more 3 o 3 o

Action packed and full of useful INFO. USEFUL knowledge with NO filler. Once you understand how it works, you have control!

photo: Kevin Floyd

photo: Kevin Floyd

photo: Kevin Floyd

photo: Kevin Floyd

photo: Kevin Floyd

Print of the Month - Portrait First place: Michael Landes

Print of the Month - Portrait Third place: Warren Fuss

Print of the Month - Electronic Imaging First place: Michael Landes

Print of the Month - Electronic Imaging Second place: Michael DeMartino

Print of the Month - Electronic Imaging Third place: Michael Landes

Print of the Month - Commercial First place: Randy Van Duinen

Print of the Month - Commercial Third place: Randy Van Duinen

Print of the Month - Unclassified First place: Randy Van Duinen

Print of the Month - Unclassified Second place: Michael DeMartino

Print of the Month - Unclassified Third place: Warren Fuss

Upcoming Events

Print of the Month Rules - Prints are to be mounted.

Tuesday, August 14

Kevin Floyd Portraits�

September 8-10

FPP Focus Convention Visit http://areyouinfocus.com/ for more information

September 11

Megan DiPierro Fashion

October 9

Jenni Knezovich Group Photography

November 13

Erich Caparas Mindset, approach, and tips to winning photo competitions

More information on all of these events and more can be found in this newsletter and at TAPPA.org

- Size: 8x10.

- Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing.

- Three entries per member each month.

- There must be at least three entries in a category for that category to be included in the monthly competition.

- All entries MUST have your name and the category you wish to enter on the back of the print.

- Prints must be turned in before 6:25 pm.

Prints received after 6:25 will not be accepted!

Winners: - Please send your winning files to POM@TAPPA.org for the newsletter as soon as possible. Deadline for publication is one week after the meeting.

- Name your files by your last name-place-category. For example: Smith-1st-Portrait.jpg - Resolution 1500 pixels on the longest side or greater is acceptable. JPEG format is preferable.

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TAPPA Tribune

Photos from the meeting

TAPPA Tribune

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The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

ADVERTISE In the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com

Advertising:

or call 727.743.1740

To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at:

LOCATION Holiday Inn 700 N Westshore Blvd Tampa, FL 33609 Networking Meeting

6:00 pm 6:30 pm

Register online at TAPPA.org

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TAPPA Tribune

Visit us on the web at TAPPA.org

Be a Part of Something Great Being a part of TAPPA has many benefits both professionally and personally. Your annual dues helps TAPPA provide nationallevel educational programs every month, a great place to meet and many other educational and social opportunities throughout the year.

Membership Classification PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required. Annual dues are $75 plus a new member registration fee of $10.

ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. The PROFESSIONAL MEMBER’S Sales Tax Number and Occupational License are required.

Annual dues are $65 plus a new member registration fee of $10.

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TAPPA Tribune

MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession.

They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required. Annual dues are $65 plus a new member registration fee of $10.

STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions. Annual dues are $35 plus a new member registration fee of $10.

SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions.

Annual dues are $25 plus a new member registration fee of $10.

Questions? You can always email our Membership Director.

A membership application is on the next page or go to TAPPA.org

Tampa Area Professional Photographers Association, Inc. TAPPA Membership Application Membership Application

Your Name ____________________________________________

Code of Ethics

Business Name _________________________________________

1. I will endeavor to enhance and ennoble the status of the photographic profession by maintaining a dignity of manner in my behavior, in the presentation of my photography and photographic services, in the appearance of my studio or place of business and in all other forms of public contact.

Business Address _______________________________________ City _______________________ State _____ Zip _____________ Business Phone ________________________________________ Fax ____________________ Home Ph ______________________ Email Address __________________________________________ Web Address ___________________________________________ Photographic Degrees ____________________________________ ______________________________________________________ Are you a member of the FPP? _____ PPA? ____ #_____________

Membership Classification (check one) ______ PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required. Annual dues are $75 plus a new

member registration fee of $10.

______ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions.

The PROFESSIONAL MEMBER'S Sales Tax Number and Occupational License are required. Annual dues are $65 plus a new member registration fee

2. I will observe the highest standard of honesty in all my transactions, avoiding the use of false titles, confusing or inaccurate technical terms or descriptions and misleading terms or claims.

3. I will at all times endeavor to produce only those types of photographs and photographic services that will enhance the prestige of the profession, to apply my best efforts on behalf of the public, and to play my part in raising the general standard of photographic craftsmanship.

4. I will show a friendly spirit of cooperation with my fellow professional photographers and assist them whenever possible should they be in trouble or difficulty.

5. I will assist and give of my knowledge to the members of my profession, and will encourage them individually and collectively, so that the quality of photography may constantly be raised to higher standards.

6. In all matters relating to the interpretation of this code I will recognize the authority of the Tampa Area Professional Photographers Association, Inc., and agree to hold harmless the Board of Directors in any decision made on behalf of the corporation.

I have read the above Code of Ethics and agree to abide by it, evidenced by my signature in ink this ___________ day of _______________ 20_____. Any member of the Tampa Area Professional Photographers Association, Inc. may be reprimanded, suspended, or expelled by the Board of Directors for a violation of the Code of Ethics, or the Bylaws.

of $10.

Signature

______ MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required.

This application must be completed in full with proper fees, photocopies of Sales Tax Registration Certificate and Occupational License prior to being considered for membership.

Annual dues are $65 plus a new member registration fee of $10.

______ STUDENT : An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions. Annual dues are $35 plus a new member

registration fee of $10.

______ SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions. Annual dues are $25 plus a new member registration fee of $10.

Please make checks payable to TAPPA and mail to: Brad Hall, TAPPA Treasurer PO Box 130622 Tampa, FL 33681

Benjamin Todd 813.431.2873 bwtodd75@gmail.com Chuck Vosburgh 727.743.1740 Chuck@ChuckVosburgh.com Lee Burgess 727.724.1022 lee2810@verizon.net Rob Moorman 727.527.1237 cameradude1@earthlink.net Randy Van Duinen 727.577.5172 randy@rvdphotography.com Karen Barnett 727.267.8296 oakcrestproductions@tampabay.rr.com Susan Black 813.230.6472 suzi@suzibee.com Carol Walker 727.5775626 carol@thomasbruce.com Robert Sargent 813.930.7390 robert@sargentphotography.com Michael Landes 863.512.2637 landesmr@yahoo.com Ginny Otto 715.252.3195 ottophotography@icloud.com Booray Perry 813.728.7110 booray@boorayperry.com CJ Moment 813.244.6716 cj@annointedproductions.com

Social Media

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Audio/Visual

InDesign

Wedding & Socail Function

Image Competition

Portrait

Photosho/Lightroom

High School Seniors

Graphics & Design

Sports & Events

Commercial

Business

TAPPA Advisors

•

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Board of Directors

2018 Officers President

Randy Van Duinen

727 577-5172

Randy@RVDphotography.com

Vice President

Brad Hall

727 386-9610

Brad@HotLavaStudios.com

Secretary

Karen Barnett

727 267-8296

CrestProductions@tampabay.rr.com

Treasurer

Jessica Hall

727 280-7462

Jessica@HotLavaStudios.com

Past President

Glenn Nielson

813 540-4200

Glenn@PicsInTheGlenn.com

Directors

Lee Burgess

727 724-1022

Lee@LeeBurgessPhoto.com

Patricia McFarlane Rob Moorman

(727) 423-3146 cameradude1@gmail.com

Benjamin Todd

813 431-2873

Benjamin.Todd@verizon.net

727 724-1022

Lee@LeeBurgessPhoto.com

Committees FPP Delegate

Lee Burgess

Membership

Patricia MacFarlane

Program

Brad Hall

727 386-9610

Brad@HotLavaStudios.com

Salon

Michael Landes

863 512-2637

LandesMr@yahoo.com

Door Prize

Glenn Nielsen

813 540-4200

Glenn@PicsInTheGlenn.com

Scholarship

Kathryn DeYoung

kathryndeyoung316@yahoo.com

Audio Visual Newsletter Editor Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Kevin@NewsomesStudio.com

Social Media Photographer Web Master

Kevin Newsome

813 968-2810

Hospitality

Rob Moorman

(727) 423-3146 cameradude1@gmail.com