TAPPA Tribune - April 2021

March 2021

The Image

Salon The TAPPA Tribune is the monthly magazine of the Tampa Area Professional Photographers Association

Issue

Contents How to Use Awards to Promote Your Business 3 President’s Message

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Why do we title everything?

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This Month’s Program

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Print of the Month is now online

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Print of the Month Online Rules

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Upcoming Events

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Be a Part of Something Great

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ADVERTISE 67 Board of Directors

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On the cover: 2021 Image Salon Best of Show Randy Van Duinen Visit TAPPA on FaceBook TAPPA.org info@TAPPA.org

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Photo: Scott Morrison

President’s Message

How to Use Awards to Promote Your Business

By Chuck Vosburgh

There are compelling practical reasons for entering contests like the annual TAPPA Image Salon, Print of the Month and others. The most important of them is to promote your business.

Here’s how The key is to get the word out as far and wide as you can for every success no matter how big or how small. Start with social media - announce the contest in advance and your plans to compete.

After the contest let people know how you did.

Later mention how grateful you are for the things you learned in the contest and mention one of them. That’s three posts for one entry! Also, go online and find the press release page of all of your local news media and let them know about your entry and success. Don’t forget about all the little neighborhood news outlets, association newsletters and anything else that might say something about your success. It’s all about getting word out to as many people as possible.

If you have trouble writing your own releases, join the club, most people do. Let me know and I’ll recommend a freelance writer to you who can make them sound great.

winner a warm congratulation and also showing your image. Don’t worry, people will not bypass you and call the winner. Remember, people do business with people they know, like and trust.

What’s more likable and trustworthy than a person who has the good character to congratulate the victor?

Let’s say you’re not the Best of Show winner. Here’s an example of what you could say in social media: “Congratulations to my friend Randy Van Duinen for his big win at the TAPPA Image Salon! There are a lot of very talented photographers in TAPPA and I’m grateful to be among you.” You can even put some humor in it with something like “I’m putting you on notice for next year!” and show you image.

Another method is to simply announce how you did and mention how great the competition was.

It’s hard to keep your own pride out of it, but you must! People will respect you for it.

The bottom line is this: Use every excuse to talk about your work and show your work, your profession and your colleagues in a positive way.

That way, you’ll be on your customer’s radar screen when they need a photographer.

But I didn’t win Not winning is just as good! Here’s a golden opportunity to show your character by giving the

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This Month’s Program

Why do we title everything?

Phil Porto

Meeting Details Tuesday, April 13, 2021 Social, Networking & Announcements

6:00-6:15

Presentation and Q&A

6:15-7:30

FREE and open to the public Join Zoom Meeting: https://us02web.zoom.us/j/81784781087?pwd=UHpDcXJGcVNXdm4rNTByOGxkMGVDUT09 Meeting ID: 817 8478 1087 Passcode: 505284 TAPPA Meets on the 2nd Tuesday 6pm:

During COVID Safer at Home order, all TAPPA meetings, socials and webinars will be online, free and open to the public. info@tappa.org Tel: 727-577-5172

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“Why do we title everything? Why do we feel like we must use these titles to define ourselves and our work? Yes, titles can be super helpful in allowing clients to search out what they are looking for but what do we do when we let those titles divide us? I have sadly watched photography become an “Us vs Them” industry based off of these titles. Old school vs new school. Bright and Airy vs. Dark and Moody. True to Color vs Not true to color. Editorial vs Documentary. None of these titles hold any negative weight to them, however, we have given them the power to divide.

As a wedding and commercial photographer I have learned how important it is to learn from those whose styles are different and to use that knowledge to push myself. In our time together I will share how to build a successful wedding business while utilizing the differences of others.”

That statement along with the interesting images he sent should open some eyes and start some interesting discussions amongst our members.

Especially since he has been quite successful in building a dual city wedding business.

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Image Salon - Portrait First place: Eric Marr

Image Salon - Portrait Second place: Eric Marr

Image Salon - Portrait Third place: Eric Marr

Image Salon - Electronic Imaging First place: Randy Van Duinen

Image Salon - Electronic Imaging Second place: Winn Wolloff

Image Salon - Electronic Imaging Third place: Kathryn De Young

Image Salon - Commercial First place: Randy Van Duinen

Image Salon - Commercial Second place: Michael Landes

Image Salon - Commercial Third place: Randy Van Duinen

Image Salon - Social Function First place: Robert Sargent

Image Salon - Social Function Second place: Robert Sargent

Image Salon - Unclassified First place: Michael Landes

Image Salon - Unclassified Second place: Scott Morrison

Image Salon - Unclassified Third place: Randy Van Duinen

Image Salon - BEST OF SHOW Randy Van Duinen

Print of the Month is now online

While our meetings are being held online, we’ll be doing Print of the Month online as well.

Here’s how to enter:

Print of the Month Online Rules - Size: Image must be at least 2000 pixels on the longest edge - Three entries per member each month.

- There must be at least three entries in a category for that category to be included in the monthly competition.

- All entries MUST have be named you images like this: Your Name-Category-Name of Image - Email your images to: Chuck@ChuckVosburgh.com before noon the day before the meeting. Images received late will not be accepted.

Upcoming Events

Visit us on the web at TAPPA.org

April 13, 6pm

Phil Porto

Why do we title everything?

May 11, 6pm

Valerie Hoffman

Green Screen Photography

June 15 , 6pm

Karrie Porter-Bond

Personal Bronding & Marketing Strategies

Or on YouTube

July 14 , 6pm

Kevin Floyd August 11 , 6pm

Sandra Pierce September 8 , 6pm

Myra Baldwin-Thiessen October 13 , 6pm

Skip Cohen

Masks and social distancing are required at all TAPPA events. COVID guidelines will be followed.

More information on all of these events and more can be found at TAPPA.org

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Subscribe to the TAPPA YouTube Channel and get all the latest TAPPA tutorials, webinars and recordings of some of our featured presenters from our meetings.

Click here to check it out

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Be a Part of Something Great Being a part of TAPPA has many benefits both professionally and personally. Your annual dues helps TAPPA provide nationallevel educational programs every month, a great place to meet and many other educational and social opportunities throughout the year.

Membership Classification PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required.

ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. The PROFESSIONAL MEMBER’S Sales Tax Number and Occupational License are required.

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MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession.

They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required.

STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions.

SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions.

Questions? You can always email our Membership Director.

A membership application is on the next page or go to TAPPA.org

Tampa Area Professional Photographer’s Association

Membership Application

Your Name ____________________________________________

Code of Ethics

Business Name _________________________________________

1. I will endeavor to enhance and ennoble the status of the photographic profession by maintaining a dignity of manner in my behavior, in the presentation of my photography and photographic services, in the appearance of my studio or place of business and in all other forms of public contact.

Business Address _______________________________________ City _______________________ State _____ Zip _____________ Business Phone ________________________________________ Cell ____________________ Home Ph ______________________ Email Address __________________________________________ Web Address ___________________________________________ Photographic Degrees ____________________________________ ______________________________________________________ FPP Member? Yes / No If yes, membership number: __________ PPA Member? Yes / No If yes, membership number: __________

TAPPA Membership Classification (check one) ______ PROFESSIONAL: (Voting) An individual (Florida resident) who owns a legally established business engaged in selling photographic goods or services to the public, OR, an individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition.

Annual dues are $119

______ASSOCIATE: For additional members from the same firm or studio already represented by an ACTIVE TAPPA Professional member. They may not vote, hold office but may use the TAPPA logo and enter print competitions.

2. I will observe the highest standard of honesty in all my transactions, avoiding the use of false titles, confusing or inaccurate technical terms or descriptions and misleading terms or claims.

3. I will at all times endeavor to produce only those types of photographs and photographic services that will enhance the prestige of the profession, to apply my best efforts on behalf of the public, and to play my part in raising the general standard of photographic craftsmanship.

4. I will show a friendly spirit of cooperation with my fellow professional photographers and assist them whenever possible should they be in trouble or difficulty.

5. I will assist and give of my knowledge to the members of my profession, and will encourage them individually and collectively, so that the quality of photography may constantly be raised to higher standards.

6. In all matters relating to the interpretation of this code I will recognize the authority of the Tampa Area Professional Photographers Association, Inc., and agree to hold harmless the Board of Directors in any decision made on behalf of the organization.

I have read the above Code of Ethics and agree to abide by it, evidenced by my signature in ink this ___________ day of _______________ 20_____. Any member of the Tampa Area Professional Photographers Association, may be reprimanded, suspended, or expelled by the Board of Directors for a violation of the Code of Ethics, or the Bylaws.

Annual dues are $109

______ STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office but may use the TAPPA logo and enter print competitions

Signature

______ SPOUSE: An individual not engaged in photography whose spouse is

Please make checks payable to TAPPA Or pay online at www.tappa.org

Annual dues are $59

a TAPPA member. May not vote, hold office or enter print competitions.

Annual dues are $35

This application must be completed in full with proper fees, prior to being considered for membership.

Chuck Vosburgh 727.743.1740 Chuck@ChuckVosburgh.com Lee Burgess 727.724.1022 lee2810@verizon.net Rob Moorman 727.527.1237 cameradude1@earthlink.net Randy Van Duinen 727.577.5172 randy@rvdphotography.com Karen Barnett 727.267.8296 oakcrestproductions@tampabay.rr.com Susan Black 813.230.6472 suzi@suzibee.com Carol Walker 727.5775626 carol@thomasbruce.com Robert Sargent 813.930.7390 robert@sargentphotography.com Michael Landes 863.512.2637 landesmr@yahoo.com Ginny Otto 715.252.3195 ottophotography@icloud.com Booray Perry 813.728.7110 booray@boorayperry.com CJ Moment 813.244.6716 cj@annointedproductions.com

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Social Media

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Audio/Visual

InDesign

Wedding & Socail Function

Image Competition

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Portrait

Photosho/Lightroom

High School Seniors

Graphics & Design

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Sports & Events

Commercial

Business

TAPPA Advisors

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The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry.

The deadline for submission of articles and ad changes is the 15th of the month.

Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the authors and editor.

Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at:

LOCATION Bryan Glazer Family JCC 522 N Howard Ave. Tampa, FL 33606 Networking Meeting

ADVERTISE In the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740

Visit us on the web at TAPPA.org

6:00 pm 6:30 pm

Register online at TAPPA.org

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Board of Directors

2021 Officers President

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Vice President

Win Wolloff

727 514-6805

WinWolloff@gmail.com

Secretary

Karen Barnett

727 780-3328

OakcrestProductions@tampabay.rr.com

Treasurer

Robert Sargent

813 930-7390

Robert@SargentPhotography.com

Director

Bruce Hardin

813 503-7579

hbw21@hotmail.com

Director

Bill Cadzow

(727) 585-8800

liarastudios@yahoo.com

Committees Delegate

Julie Johnson

Membership

Kevin Newsome

813 968-2810

Kevin@NewsomesStudio.com

Program

Win Wolloff

727 514-6805

WinWolloff@gmail.com

Salon

Michael Landes

863 512-2637

landesmr@yahoo.com

Scholarship

Carol Hackman

727 867-9254

HackmanC@tampabay.rr.com

Audio Visual

Robert Sargent

813 930-7390

Robert@SargentPhotography.com

Newsletter Editor

Chuck Vosburgh

727 743-1740

Chuck@ChuckVosburgh.com

Photographer

Scott Morrison

727-793-8666

scomopho@mac.com

Web Master

Randy Van Duinen

727-542-3024

Randy@RVDphotography.com

Hospitality

Rob Moorman

727 423-3146

cameradude1@gmail.com

Marketing

Rob Moorman

727 423-3146

cameradude1@gmail.com

Door Prize