B R A N D
&
S O C I A L
M E D I A
S T R A T E G I S T
CURRICULUM VITAE Educational Background
TheTrio.in,
FOUNDER, JUNE 2019 - AUGUST 2020 Co-Founded
Ethiraj College for Women BACHELOR OF COMMERCE (HONORS) Graduated with distinct honors above 80 percentage.
IIM - Rohtak EXECUTIVE PROGRAM Currently pursuing an execuive program in Product & Brand management.
Work Experience
a
sustainable
fashion
company
which
deals
with fashion services and influential marketing.
Kannalam SOCIAL MEDIA STRATEGIST, FROM MARCH 2021 Currently working as a brand and social media strategist for a wedding
planning
services
start-up
company
based
out
of
Chennai.
Rare, FREELANCER, FROM JUNE 2021
Courses/Workshops: 101 Digital Marketing course - Udemy ;
Freelancing
Girls x tech + Canva certified ; Brand management - Coursera.
young fashion start-up that is yet to be launched.
TECHNICAL SKILLS I am proficient in the following softwares: Adobe Creative Suite (Photoshop, Illustrator, Premier pro, Lightroom), Canva, Over. Interested in blogging, content writing, photography, cinematography, copywriting, photo and video editing (Da Vinci resolve 17).
as
a
@HOMEPAGE.IN
Email id :
branding
and
social
media
expert
for
a
: Created a blog for home improvement. tanusreekarthikeyan@gmail.com
The Sample Branding brief of Rare - an E-commerce fashion start-up.
# 2
Rend e r i n g s from Kannalam - a new-age m i l l e n n i a l w e d d i n g star t - u p .
P R O J E C T
# 3
A sn i p p e t from The trio.in's product deve l o p m e n t p r o c e s s
L O G O
D E S I G N
Bran d m a n agement
M I C R O - B L O G
Home p a g e.in
E L B A T
P R O J E C T
CONTENTS
# 1
F O
P R O J E C T
Assisted
as
Strategist CEO
of
S T R A T E G I S T
a
for
Freelance the
Rare,
sustainable
Brand
Founder
an
&
PROJECT #1
B R A N D
upcoming
Fashion
start-up
primary
research
company.
Conducted
into the target market for Indian consumers to obtain their ideal requirements.
04
SAMPLE BRANDING 05
M E D I A
S T R A T E G I S T
Re-designing and created the brand outlook, deliverables, and social media strategy.
Located and proposed a new clientele for the brand
along
with
chartering
a
brand
PROJECT #2
S O C I A L
communication strategy.
Developed
and
implemented
comprehensive
social media strategies in order to increase brand awareness.
Collaborated
with
colleagues
and
worked
closely with the outlook of the social media accounts.
06
Package designs & Content creation
PROJECT #2
E-invitations
Youtube Thumbnails & Subtitles
07
up that focuses on reducing clothing waste and creating products from it.
Significantly managed the editorial
PROJECT #3
Co-founded a sustainable fashion start-
requirements from the business including photography, client handling, product packaging, and designing and social media management.
Enhanced multiple skills, improved teambuilding and project managing abilities.
08
LOGO DESIGN 09
MICRO-BLOG
A small passion project that I had started to bring out the awareness and importance of homes among millennials.
This micro-blog was established on Instagram due to feasibility and flexibilty of the software application.
10
INABUHDAM
IRACSUM
NOIGATNOC
ILLUSTRATIONS NEKARK
MUMEHTNASYRHC
11
GET IN TOUCH Phone Number: + 91 8754457790 Email: tanusreekarthikeyan@gmail.com LinkedIn: Tanusree Karthikeyan