My Portfolio

B R A N D

&

S O C I A L

M E D I A

S T R A T E G I S T

CURRICULUM VITAE Educational Background

TheTrio.in,

FOUNDER, JUNE 2019 - AUGUST 2020 Co-Founded

Ethiraj College for Women BACHELOR OF COMMERCE (HONORS) Graduated with distinct honors above 80 percentage.

IIM - Rohtak EXECUTIVE PROGRAM Currently pursuing an execuive program in Product & Brand management.

Work Experience

a

sustainable

fashion

company

which

deals

with fashion services and influential marketing.

Kannalam SOCIAL MEDIA STRATEGIST, FROM MARCH 2021 Currently working as a brand and social media strategist for a wedding

planning

services

start-up

company

based

out

of

Chennai.

Rare, FREELANCER, FROM JUNE 2021

Courses/Workshops: 101 Digital Marketing course - Udemy ;

Freelancing

Girls x tech + Canva certified ; Brand management - Coursera.

young fashion start-up that is yet to be launched.

TECHNICAL SKILLS I am proficient in the following softwares: Adobe Creative Suite (Photoshop, Illustrator, Premier pro, Lightroom), Canva, Over. Interested in blogging, content writing, photography, cinematography, copywriting, photo and video editing (Da Vinci resolve 17).

as

a

@HOMEPAGE.IN

Email id :

branding

and

social

media

expert

for

a

: Created a blog for home improvement. tanusreekarthikeyan@gmail.com

The Sample Branding brief of Rare - an E-commerce fashion start-up.

# 2

Rend e r i n g s from Kannalam - a new-age m i l l e n n i a l w e d d i n g star t - u p .

P R O J E C T

# 3

A sn i p p e t from The trio.in's product deve l o p m e n t p r o c e s s

L O G O

D E S I G N

Bran d m a n agement

M I C R O - B L O G

Home p a g e.in

E L B A T

P R O J E C T

CONTENTS

# 1

F O

P R O J E C T

Assisted

as

Strategist CEO

of

S T R A T E G I S T

a

for

Freelance the

Rare,

sustainable

Brand

Founder

an

&

PROJECT #1

B R A N D

upcoming

Fashion

start-up

primary

research

company.

Conducted

into the target market for Indian consumers to obtain their ideal requirements.

04

SAMPLE BRANDING 05

M E D I A

S T R A T E G I S T

Re-designing and created the brand outlook, deliverables, and social media strategy.

Located and proposed a new clientele for the brand

along

with

chartering

a

brand

PROJECT #2

S O C I A L

communication strategy.

Developed

and

implemented

comprehensive

social media strategies in order to increase brand awareness.

Collaborated

with

colleagues

and

worked

closely with the outlook of the social media accounts.

06

Package designs & Content creation

PROJECT #2

E-invitations

Youtube Thumbnails & Subtitles

07

up that focuses on reducing clothing waste and creating products from it.

Significantly managed the editorial

PROJECT #3

Co-founded a sustainable fashion start-

requirements from the business including photography, client handling, product packaging, and designing and social media management.

Enhanced multiple skills, improved teambuilding and project managing abilities.

08

LOGO DESIGN 09

MICRO-BLOG

A small passion project that I had started to bring out the awareness and importance of homes among millennials.

This micro-blog was established on Instagram due to feasibility and flexibilty of the software application.

10

INABUHDAM

IRACSUM

NOIGATNOC

ILLUSTRATIONS NEKARK

MUMEHTNASYRHC

11

GET IN TOUCH Phone Number: + 91 8754457790 Email: tanusreekarthikeyan@gmail.com LinkedIn: Tanusree Karthikeyan