What is Digital Marketing? Digital marketing means
promoting products or services through digital channels. It uses the internet, search,engines,social media, websites,email,etc. It helps businesses reach the right audience online.
Why is Digital Marketing Important? Reaches a large audience Cost- effective East to measure results Builds brand awareness Helps generate leads and
sales
Main Types of Digital Marketing 1.
SEO
2. SEM/PPC 3. Social Media Marketing 4. Content Marketing
5. Email Marketing 6. Affiliate Marketing 7. Inbound Marketing 8. Marketing Automation
SEO (Search Engine Optimization) It is the process of
improving a websites visibility on search engines. It helps a website appear
higher in search results. It increases organic traffic. It uses relevant keywords
in websie content.
SEM(Search Engine Marketing)PPC(PayPer-Click) Paid advertising on
search engines. Businesses pay to show
ads to potential customers. Example: Google, Ads.
Social Media Marketing Promotion/ Products/services
through social platform. Platform include Instagram,
Facebook,Linkedin, Youtube, etc. Include posts, reels,videos,
stories,and paid ads.
Content Marketing Creating useful and valuable
content. Examples; •
Blogs
•
Videos
•
Infographics
•
Guides
•
Social media posts
Email Marketing Promoting products or
communicating with customers through email. Used for: •
Offers
•
Newsletters
•
Product updates
•
Customer engagment