Email Marketing

Bring your email marketing to life with the Issuu and Mailchimp integration

You care about high-performing content Issuu helps creative and entrepreneurial people

But you struggle getting great con

You’re running a mix of marketing across c

search engine, email, and more. But you k

marketing still drives a higher ROI than an

marketing. For small to midsize businesse

like you grow your business with the easiest,

one of the premiere email marketing solut

fastest, and most powerful way to publish and

The problem is to run great Mailchimp cam

distribute content online.

need great content. In fact, slight variation

Mailchimp is an all-in-one marketing platform for

strategies — like adding graphics to your

small businesses who need email campaigns,

only make the content fun, but can also si

increase response rates by 20 - 50%.* An

websites, and landing pages.

engagement rates.

Source: www.chiefmarketer.com 2

Create once, share everywhere

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channels – social,

know email

ny other type of

es, Mailchimp is

tions.

mpaigns, you

ns in creative can

nd some creative emails — not

ignificantly lift

Now, you can integrate your Issuu account with Mailchimp — instantly create and export Issuu assets to the Mailchimp Content Studio and enhance your email marketing.

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Better together The combination of Issuu and Mailchimp is a powerful way to create a seamless workflow between your content and your email campaigns. Transform your catalog, brochure, menus, and more on Issuu into an asset that will make your email pop.

The power of GIFs GIFs are a great way to make your emails more visually dynamic — and Issuu seamlessly integrates with Mailchimp. You can create GIFs from the content you have published on Issuu, and easily add it to the Mailchimp Content Studio. Then link the GIF to your lookbook or latest publication, and track the engagement with Issuu Stats.

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Pronounced “gif” or “jiff” — a GIF is an animated graphic format that shows a series of images in a continuous loop.

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How it all works

Step 1 Upload your content to Issuu

When you’re ready to add the GIF you’ve made in Issuu to Mailchimp, it’ll be a snap when you follow these steps:

Log in or create an account with Issuu. Upload your content (for example, an ebook, a newsletter or a brochure), publish it, and create a GIF for your email.

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Step 2

Step 3

Publish to Mailchimp

Use your Issuu assets with Mailchimp

Once you’ve created your email-

Once you’re connected with

ready GIF, click the yellow “Export to

Mailchimp, your GIF can be exported

Mailchimp” button in the upper right

to the Mailchimp Content Studio in

corner. In the pop-up window, click

seconds. When you’re ready to add

“Connect Mailchimp”, and input your

them to your email campaigns, they’ll

Mailchimp sign in credentials.

be waiting for you in Mailchimp.

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Send fullscreen Issuu flipbooks from your Mailchimp campaigns Yes, you can also email an immersive, embeddable flipbook in your Mailchimp campaigns using the content you’ve made in Issuu. It’s easy.

Simply go to “fullscreen sharing” in the Issuu user interface. Choose from a variety of customization options, and once you are happy, click “Save and Get Link” under the flipbook preview. Share the link in your email campaign to send your audience a distraction-free reading experience.

Stand out on social The GIF you produce for email can also be leveraged to help you stand out on your social channels.

Issuu’s integration with Mailchimp along with other marketing tools and platforms makes it easy for content marketers to run campaigns on all your essential marketing channels, including email, social, and search.

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Power your content marketing—with GIFs and flipbooks When you use Mailchimp and Issuu together, you streamline your content workflow, enhancing your creativity and collaboration while keeping marketing programs agile.

More than 51% of email marketers use GIFs in their email campaigns.

Source: Litmus 9

Turn your emails from static to magic

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Are you ready to transform your email campaigns?

You can by connecting your Issuu account with Mailchimp. Then instantly create and export GIFs to the Mailchimp Content Studio. Embed GIFs in your email campaigns. And link your emails to a fullscreen reader experience that immerses your audience like never before. There’s no better time to uplevel your email marketing campaigns.

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Issuu can power more than just your email campaigns

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Issuu integrates with all of your favorite marketing and publishing platforms — including Dropbox, Canva, Mailchimp, Shopify, and we’re adding more every day — creating a seamless bridge between design tools, digital asset management archives, and marketing automation and delivery solutions.

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Try Issuu

Sign up now and receive a 25% dis

when you use the cod

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u Today

scount off an annual subscription

de: M A I LC H I M P 2 5

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