A Better Way to Reward Customers by Cindy Mielke

A Better Way to Reward Customers How to send holiday incentives that encourage customer loyalty and attract new business.

www.tangocard.com

www.rewardsgenius.com

sales@tangocard.com

Dear leaders, As the holiday season approaches, many business owners and professionals find themselves asking a similar question: How do I reward and engage my customers? It’s not an easy question to answer because you don’t always know what your customers want or what truly motivates them. With the Incentive Research Federation’s 2022 study showing a market spend estimate of $176 billion, gift cards seem like an obvious choice when it comes to customer rewards and incentives. The study indicates that gift cards are the most widely used non-cash reward for sales incentives, customer loyalty incentives, and client gifts. But not all your customers will find the same gift card option valuable. In a perfect world, they’d be able to choose. David Leeds, our founder, discovered that while he liked receiving gift cards, he often received them for stores he didn’t shop at or for services he didn’t use. Looking at a drawer full of unused gift cards from well-intended people got him thinking: There had to be a better way to give a meaningful gift or reward that easily offered choice. That’s when he started Tango Card and fully committed to a digital gifting experience for businesses looking to reward, motivate, and engage their customers. When you recognize or incentivize a customer with a reward, the goal is to offer something they’ll truly value. Reward Link, our most popular solution, lets your customers choose from 100+ digital gift cards, prepaid cards, and not-for-profit donations, allowing them to pick something meaningful. It’s important to me that our customers know we have an entire team working together to explore new reward options, source them from reputable partners, and actively manage our global supply chain of digital rewards. This ensures we provide a positive experience for our clients and their recipients.

Best wishes to you as 2022 comes to a close! Cindy Mielke VP, Strategic Partnerships

Stand Out This Season The holiday season means major shopping. And your customers are looking for the best deals. As companies try different tactics to reward loyal customers and attract new business, some holiday incentives will work better than others. Stay Competitive Service discounts, free merchandise, opportunities to earn double points—there’s a lot of competition this time of year. But not all customers are compelled by a discount or want to deal with another complicated points system, leaving you wondering how to stand out in a noisy space. Our recommendation? Keep things simple. The Reward of Choice When it comes to receiving rewards, your customers love having a choice. And the ability to choose is exactly what gift cards provide. This year you can reward loyal customers, incentivize new customers, and offer an element of surprise and delight by letting them choose their own rewards with Reward Link. Reward Link is the fastest, easiest way to send a choice of gift cards instantly through email. Your customers simply click the redemption URL in their email, directing them to a reward catalog filled with 100+ digital gift cards to choose from.

Hi Olivia, It’s been wonderful working with you in 2022. We hope we can continue doing business together in the new year. Wishing you the best this holiday season! Adrian

$50.00

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What Your Customers Can Get with a Reward Link Curious what your customers can get with a Reward Link? Our employees can give you some real examples. Here at Tango Card, we use Reward Link to recognize and thank employees. Each employee receives the same Reward Link, but the way they choose to spend it is always different. That’s the goal. We give our employees the ability to choose what they really want and need. See how three Tango Card employees have spent their Reward Links:

Maria Vallejo Barboza Senior Catalog Management Specialist What does your department do? My team onboards and maintains the brands within our gift card catalogs. How long have you worked at Tango Card? 4 years What is the most memorable thing you’ve bought with a Reward Link? The most memorable was being able to buy my sister AirPods for Christmas with several Reward Links I’d been saving. What are the top three brands you’ve redeemed a Reward Link for? Target, Amazon, and Nordstrom.

Jenni Stevens Creative Designer What part of your job do you enjoy the most? Creative support and direction. I love working with so many different teams across the company. How long have you worked at Tango Card? 10 years What is the most memorable thing you’ve bought with a Reward Link? A robot vacuum. I have two small children that make sure my floor is never clean. I got the vacuum to help save me a few extra minutes in my day. What are the top three brands you’ve redeemed a Reward Link for? Target, Starbucks, and Lowe’s.

Mary Hochanadel Customer Success Manager II What part of your job do you enjoy the most? I enjoy partnering with our clients to help them develop successful reward programs. How long have you worked at Tango Card? 11 years What is the most memorable thing you’ve bought with a Reward Link? The most memorable thing I purchased was a new high-tech camera, which I normally wouldn’t be able to afford, but my Reward Link allowed me to do so. I have photographed many family events and memories, and I cherish the photographs every time I look at them. This camera is something I appreciate every time I use it—and each time I bring it out, I think of how I was able to purchase it. What are the top three brands you’ve redeemed a Reward Link for? Amazon, Lowe’s, and Kohl’s.

Why Reward Link? Reward Link is the fastest, easiest way to send a choice of digital gift cards—a reward your customers actually want. It never expires, so your customers can redeem it immediately or save it for a rainy day. They can also split the balance across multiple gift cards or spend it all on one.

See the Benefits Popular Choices Your customers choose from 100+ popular gift cards. See our full reward catalog here.

Immediate Satisfaction Gift cards are sent through email, creating immediate satisfaction.

Customization Options Customize our email templates with your company’s logo and branding—and include whatever personalized message you want.

Global Reach Reward Link can reach all your customers, even those living internationally.

Recipient Support Free recipient support, so you’re not left answering redemption questions or dealing with technical issues.

Zero Transaction Fees Our reward solutions are free in most cases. You pay only the face value of the gift cards that are redeemed.

Built-In Tracking Access your order history, track email delivery, and resend rewards with ease.

Customer Story See how national catering marketplace, Cater Nation, uses digital gift cards to improve customer loyalty.

About Cater Nation Company Size: Small Business Industry: Food Contact: Kyle Brown, Co-Founder

Cater Nation partners with us to incentivize: • Customer loyalty • Customer referrals and advocacy • Customer acquisition

“Our most loyal customers are reward motivated.”

The Challenge “Before Tango Card, we were having to send out electronic rewards manually, including a lot of physical American Express cards. It was time consuming.”

The Solution Kyle’s team uses our gift card API to power gift cards in their l egacy rewards platform. Customers simply visit the platform, click the redemption URL, choose a gift card, and submit their email a ddress. “Every five minutes, we rake off all redemption requests and call the Tango Card API, which then emails the customer their reward. Works great.” “Whenever I have reached out to my former sales rep or account rep, they are always responsive. But frankly, we have not had to reach out that much as the system is so reliable. The ability for us to re-send the cards out saves us from having to involve the Tango Card team.”

The Results While working with Tango Card, Kyle saw the following improvements:

Increased engagement

Increased loyalty

Faster rewards delivery

Happier reward recipients

Improved customer service and program support

“The system is very reliable and just works. Good redemption options, good revenue share.”

Learn more about our gift card API. 7

Inside Tango Card’s Reward Catalog Thrill your customers with a choice of digital gift cards. Our standard Reward Link catalog is filled with 100+ of the most popular gift cards—from Amazon and Starbucks to adidas and REI—ensuring a reward for all your customers.

Want to add another gift card? Customize this catalog and add additional gift card brands for a one-time set-up fee. See our complete reward catalog here.

Incentivize Customers Wherever They Are Send a holiday incentive that can reach all your customers—no matter their location. Reward Link is available in more than 30 countries.

Click a flag to see the gift card offering for that country.

How to Send Reward Links Easily order, send, and track Reward Links in one place. With Rewards Genius, our free self-serve dashboard, you can: • Order Reward Links, in bulk or one at a time, which are immediately delivered to your customers • Build custom email templates • Create and fund accounts, check balances, and view your funding history • Manage user access and permission levels • Review your order history and download reports • Resend Reward Links with the click of a button

Next Steps Contact sales@tangocard.com to learn how we can help you send holiday rewards your customers actually want.

Experience Reward Link for yourself! Try our demo.

To schedule a 1:1 walk-through of the Tango Card platform, book a demo here.

TANGOCARD.COM 4700 42nd Ave. S.W., Suite 430a Seattle, WA 98116 1.877.558.2646