Showroom Design

Individual design project; 1460 Sq.Ft.; 2016; Brand Research and Interior Design

Research Methods Employed

Online Resources Review - brand history and marketing materials analysed in order to determine the goals and ideologies followed in designing their retail stores.

Case Study - site visits undertaken to conduct a detailed analysis of existing retail outlets in order to understand how brand ideals have been translated within their interior spaces.

Inferences

• Main target audience for this brand is young adults, college students and professionals holding entry level positions.

• The ribbon signifies dynamism, growth.

• The brand strategy was restricted only to traditional channels of marketing and did not translate in their retail spaces very well. The same adverts seen on billboards were present on site as well. These were the only brand markers present in the stores.

• The colors used were meant to attract the attention of youth, they had a wide range of color combinations considered trendy since options and choices are important to their target audience.

• Display methods used in the stores were less than ideal as they did not draw enough attention to the item on sale, it was cluttered and lacked the necessary information panels.