SAM

The S.A.M. (Self-Help Anxiety Management) App focuses on guiding users who suffer from anxiety to control and understand what they’re going through. The app has features such as a journal to write progress daily and mini lessons that teach what anxiety is and how to cope.

While the existing app has great features, they can be confusing to follow and utilize. It was a top priority to make the S.A.M. app easier to use. The app also had an outdated design, so it needed an upgrade to make it more modern and inviting. Lastly, the S.A.M. app had an opportunity that was unfortunately missed. The branding and voice were upgraded in the redesign alongside the new mascot, SAM the butterfly.

When planning an app–or anything user-focused–a user flow is beneficial. It helps the designer understand what paths the user may take within the product. In my case, I wanted to be sure to map out all the functions and features of the app, so I know where to make connections within the prototype.

Logo

The logo includes the newly created mascot, Sam the Butterfly. They fit perfectly as the ‘A’ and welcomed users into the app with a kind face.

Color

I wanted the app to have a calming and simple design. Considering it’s geared towards those with anxiety. The color palette is neutral with pops of color that don’t overwhelm the senses.

Typography

Along with the calm colors, the type is friendly and welcoming so that the text provides the user a presentation that is easy to understand.

Header: Barlow Bold

Body: Barlow Regular

LIGHT MODE

DARK MODE

When looking at the original app, I saw an opportunity. Meet Sam the Butterfly. They are here to help you through your journey of self-help. Sam came from the idea of having a buddy to guide the user and be a friendly face in a tough process. They’re also very cute.