INFINITE REQUIEM PACKAGING

PROJECT TYPE

Packaging | Branding | Case Study

DELIVERABLES

Main box | Belly Band | Controller Box

Game CD Holder | Instruction booklet

LOGO VARIATIONS

DESIGN ELEMENT EVOLUTION

Overview

Infinite Requiem is a uniquely created new gaming console meant to highlight indie creators. We are giving them a primary platform for these games to shine alongside some of the traditional large games currently on the market. This case study shows our ability to demonstrate problem-solving skills and create branding from the ground up.

BRAND ATTRIBUTES

Infinite Requiem Packaging

Target Audience

It consists of teens starting age 14 and up, bringing them into a unique gaming world. They tend to spend time with family and create a community presence through online gaming with new and old friends. They’re in high school, involved on campus, and after a long day, they enjoy wrapping it up by hopping online to unwind with some video games. Current generations are tapping into nostalgic entertainment and styles, taking it a step into a more straightforward and fun time through the media of retro gaming or their parents. Our product could give an essence of the past in a modern way.

Brand Facts

Based in Dallas, TX, since 2020, it is the only gaming console spotlights indie developers for anyone in the modern day and age who wants to pick up a controller during this cultural renaissance of technology and gaming. Our slogan is Nostalgia for the Present.

Flat Files Flat Files

The controller box design and wireless headset belly band, implementing key patterns throughout. While making the controller box, it was constructed to hold the controller in place, have a view window for the product, and break down diagrams of the controller features. The belly band, a simple and intuitive design to be straightforward with the product’s characteristics.

The central console box consists of 2 unique indie games specific to this type of console, wire hookups, a breakdown preview of each game, and the new console’s features. This box is sized to current console boxes, fully functioning fold, and opens to show the inner brand patterns and video game (Phantom Tactics) designed by my collaborator Noah Melendez.

Physical Products

Some accessories with your new deluxe bundle of Infinite Requiem include a headset and two exclusive games. Modeled after modern video game packaging with two complete games, it highlights indie developers and elevates them to new heights.

Physical Products

We are wrapping it up with our premium controller, a performance that will not be outclassed by any other on the market. These products can is found when purchasing our deluxe Infinite Requiem bundle. This packaging series is modernizing vintage aesthetics and bringing a new appreciation for indie developers.

Azalia

Solution

When it came to creating Infinite Requiem, I saw a gap in the market regarding the recognition that indie games and developers needed within the gaming industry compared to larger name-brand games and companies. I also took into consideration the target market being the younger generation. How many are starting to go back to nostalgic materials and types of entertainment, so by creating this new console, we are marrying the past and present to allow everyone a brand new and unique experience within the gaming community.