This is It! Brand Guidelines
THIS IS IT!
01
TITs Is For Everyone
Logo Elements
“This is It!�, the name, the desirable place to be. It is filled with prideful history, love, inclusiveness & community.
, the logo mark, includes the 6 rainbow color of the original logo, all in one shape to represent unity. This is also the main decoration element.
THIS IS IT! TITs Is For Everyone Tagline, the clever play on word. Either you are straight, gay, lesbian, This is It! welcomes everyone. Everyone loves TITs.
The logo design utilizes the idea of inclusiveness, unity, kindness and love while paying homage to the original logo. Life, Healing, Sunlight, Nature, Harmony and Spirit, the meaning behind the rainbow color, overlap each other to represent our community at its best.
THIS IS IT! BRAND GUIDELINES
02
TITs Is For Everyone
Logo Variations
PRIMARY
THIS IS IT!
THIS IS IT!
THIS IS IT!
THIS IS IT!
TITs Is For Everyone
TITs Is For Everyone
TITs Is For Everyone
TITs Is For Everyone * Orange is used in the monotone version to represent healing. Other color can also be used if needed.
SECONDARY
THIS IS
IT! TITs Is For Everyone
THIS IS
IT! TITs Is For Everyone
NO TAGLINE
THIS IS IT! TITs Is For Everyone
IT! TITs Is For Everyone
IT!
IT!
TITs Is For Everyone
TITs Is For Everyone
SUB BRAND
THIS IS
THIS IS
THIS IS
50
th
a NNi v e r s a r y
THIS IS IT! TITs Is For Everyone
INADMISSIBLE USAGE
THIS IS IT! TITs Is For Everyone
THIS IS IT!
THIS ISTHIS IT! IS IT!
TITs Is For Everyone
TITs Is For Everyone
TITs Is For Everyone
Brand logo may not be altered in any way including but not limited to; changing proportions, color and rearrange the words.
THIS IS IT!
03
TITs Is For Everyone
THIS IS IT!
Color Palette
TITs Is For Everyone Spirit
Harmony
Pantone 7664 C CMYK 70, 95, 21, 7 RGB 104, 50, 119 #683177
Pantone 653 C CMYK 87, 64. 18, 3 RGB 52, 96, 148 #346094
Healing
Life
Pantone 165 C CMYK 0, 74, 94, 0 RGB 255, 103, 27 #ff661b
Pantone 485 C CMYK 5, 98, 100, 0 RGB 226, 35, 26 #e2231a
Natural
Pantone 355 C CMYK 98, 12, 100, 2 RGB 0, 149, 58 #00953a
Sunlight
Pantone 604 C CMYK 9, 7, 96, 0 RGB 238, 218. 35 #edda22
Spirit
Pantone Black C CMYK 0, 0, 0, 100 RGB 35, 31, 32 #231f20
Pantone White CMYK 0, 0, 0, 0 RGB 255, 255, 255 #ffffff
THIS IS IT! BRAND GUIDELINES
04
TITs Is For Everyone
Typography
LOGO: PANGRAM BOLD
ABCDEFGHIJKLMN OPQRSTUVWXYZ TAGLINE: PANGRAM LIGHT
ABCDEFGHIJKLMN OPQRSTUVWXYZ PARAGRAPH STYLE: PANGRAM LIGHT, 11pt. With 15pt. Leading Gitiis esto blantur am repudipsam doluptatis sequia vellitat maiosseris venient. Faccumqui untur, nienime nonserum que vitiatur minient. Toreprepel magnis eria quam, susam nectur? Obitaecabor aut ut ea nisque sinusa dolupti aepere pedis il invelit, intis ad unt landae pa dio. Itati odipsamus excescimpel maximi, si sitas doloressum voluptatur, sum quo veniatem is dolorumetur
THIS IS IT!
05
TITs Is For Everyone
Brand Application
THIS IS IT! TITs Is For Everyone
T-Shirt
Beer Glass
Business Card
Signage
THIS IS IT! BRAND GUIDELINES
06
TITs Is For Everyone
Online Elements THIS IS
THIS IS
IT!
IT! TITs Is For Everyone
TITs Is For Everyone
Thank You! © 2017 Tam Hoang All Rights Reserved. This Is It! Rebrand Project
THIS IS IT! TITs Is For Everyone