BRAND STYLE GUIDE THE TERM I N A T O R 952-292-0994 donhuizenga4@gmail.com © 2 0 2 0 T H E T E R M INA T OR
WEL CO M E
Welcome to The Terminator Brand Style Guide. This document contains all you need to know about how our brand should be used in print and digital materials ensuring it remains consistent throughout. Using our brand correctly is extremely important to us, so we ask that the guide is always referred to and adhered to. We hope you enjoy getting to know our brand better.
LOGO C ON S T R U C T I O N
LO G O V A RI A TI ON S
LOGO MIS US E
COLOR P ALETTE
T Y P O GR A P HY
P A C K A GIN G
L O G O C O NS T RUC T I O N CLEAR SPACE AND SIZING
To make sure our logo is legible and to maintain its integrity, keep the area surrounding it free of other elements. X/3 = safe space
X/6
THE TERMINAT ATOR A
X/6 X = cap height
SILL GRIPPER / TERMINATIÓN FILA
Our logo mark, the Chupacabra, is carefully crafted based on the Golden Ratio down to the detail elements. The Golden Ratio is a mathematical ratio to which when specifically applied to design, creates an organic, balanced, and aesthetically-pleasing composition. Read more: https://www.invisionapp.com/inside-design/golden-ratio-designers/
L O GO VAR IATIONS
PRIMARY, SECONDARY & MISUSE While our default logo is encouraged, these alternatives can be used in a smaller space or on a different background.
P RIM A R Y
SECONDAR Y
THE TERMINAT A OR AT SILL GRIPPER / TERMINATIÓN FILA
M ISU SE
THE TERMINAT TERMIN AT A TOR Avoid changing the colors or saturation of the logo
THE TERMINAT A OR AT SILL GRIPPER / TERMINATIÓN FILA
THE TERMINAT TERMIN AT A TOR
THE TERMINAT A OR AT SILL GRIPPER / TERMINATIÓN FILA
Avoid stretching or compression the logo.
THE TERMINATOR SILL GRIPPER / TERMINATIÓN FILA
THE TERMINATOR
THE MINATOR TER SILL G
ATIÓN
ERMIN
R/T RIPPE
FILA
Avoid rotating the logo.
THE TERMINAT A OR AT SILL GRIPPER / TERMINATIÓN FILA
Avoid adding effects like shadows and outlines to the logo.
COLOR PALETTE BRAND COLORS
Energetic yet natural and enduring.
SILL GRIPPER RED GRADIENT PANTONE 426C R: 38
G: 38
B: 38
C: 71
M: 64
Y: 65
K: 69
C: 42
M: 54
Y: 99
K: 27
PANTONE 7489C
R: 126
G: 96
B: 38
PANTONE 7620C
SILL GRIPPER GREEN GRADIENT
R: 194
G: 44
B: 40
C: 17
M: 96
Y: 98
K: 6
TY P O G RAPH Y BRAND TYPEFACE
Poppins is our brand typeface. It should be used in all instances where typography is required. Spanish translation is also encouraged in marketing materials.
P RIM A R Y T Y P E FACE / L O GO
POPPINS BOLD
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage.
Poppins is one of the new comers to this long tradition. With
support for the Devanagari and Latin writing systems, it is an
internationalist take on the genre. The design is based on pure geometry, particularly circles.
Designed by Ninad Kale. Foundry by Indian Type.
ABCDEFGHIJ KLMNOPQRS TUVWXYZ
HE AD POPPINS BOLD All-caps
Head / Subhead = 1.6
THE TERMINATOR
Left aligned / Centered
S U B HE A D POPPINS LIGHT
Head / Subhead = 1.6
Sill gripper / TerminatiÓn Fila
Left aligned / Centered
B ODY POPPINS REGULAR
Replaces: 12 pieces of sill trim. Snap or Nail into
1.6 line-height
with All Vinyl Profiles Including Lap ,Dutch,
Left aligned
J Channel to terminate all siding types. Works Shake, Vertical, Scallop, and Composite.
H E A D IN G SUB HEAD