The Terminator Brand Style Guides

BRAND STYLE GUIDE THE TERM I N A T O R 952-292-0994 donhuizenga4@gmail.com © 2 0 2 0 T H E T E R M INA T OR

WEL CO M E

Welcome to The Terminator Brand Style Guide. This document contains all you need to know about how our brand should be used in print and digital materials ensuring it remains consistent throughout. Using our brand correctly is extremely important to us, so we ask that the guide is always referred to and adhered to. We hope you enjoy getting to know our brand better.

LOGO C ON S T R U C T I O N

LO G O V A RI A TI ON S

LOGO MIS US E

COLOR P ALETTE

T Y P O GR A P HY

P A C K A GIN G

L O G O C O NS T RUC T I O N CLEAR SPACE AND SIZING

To make sure our logo is legible and to maintain its integrity, keep the area surrounding it free of other elements.

X/3 = safe space

X/6

THE TERMINAT ATOR A

X/6 X = cap height

SILL GRIPPER / TERMINATIÓN FILA

Our logo mark, the Chupacabra, is carefully crafted based on the Golden Ratio down to the detail elements. The Golden Ratio is a mathematical ratio to which when specifically applied to design, creates an organic, balanced, and aesthetically-pleasing composition. Read more: https://www.invisionapp.com/inside-design/golden-ratio-designers/

L O GO VAR IATIONS

PRIMARY, SECONDARY & MISUSE While our default logo is encouraged, these alternatives can be used in a smaller space or on a different background.

P RIM A R Y

SECONDAR Y

THE TERMINAT A OR AT SILL GRIPPER / TERMINATIÓN FILA

M ISU SE

THE TERMINAT TERMIN AT A TOR Avoid changing the colors or saturation of the logo

THE TERMINAT A OR AT SILL GRIPPER / TERMINATIÓN FILA

THE TERMINAT TERMIN AT A TOR

THE TERMINAT A OR AT SILL GRIPPER / TERMINATIÓN FILA

Avoid stretching or compression the logo.

THE TERMINATOR SILL GRIPPER / TERMINATIÓN FILA

THE TERMINATOR

THE MINATOR TER SILL G

ATIÓN

ERMIN

R/T RIPPE

FILA

Avoid rotating the logo.

THE TERMINAT A OR AT SILL GRIPPER / TERMINATIÓN FILA

Avoid adding effects like shadows and outlines to the logo.

COLOR PALETTE BRAND COLORS

Energetic yet natural and enduring.

SILL GRIPPER RED GRADIENT PANTONE 426C R: 38

G: 38

B: 38

C: 71

M: 64

Y: 65

K: 69

C: 42

M: 54

Y: 99

K: 27

PANTONE 7489C

R: 126

G: 96

B: 38

PANTONE 7620C

SILL GRIPPER GREEN GRADIENT

R: 194

G: 44

B: 40

C: 17

M: 96

Y: 98

K: 6

TY P O G RAPH Y BRAND TYPEFACE

Poppins is our brand typeface. It should be used in all instances where typography is required. Spanish translation is also encouraged in marketing materials.

P RIM A R Y T Y P E FACE / L O GO

POPPINS BOLD

Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage.

Poppins is one of the new comers to this long tradition. With

support for the Devanagari and Latin writing systems, it is an

internationalist take on the genre. The design is based on pure geometry, particularly circles.

Designed by Ninad Kale. Foundry by Indian Type.

ABCDEFGHIJ KLMNOPQRS TUVWXYZ

HE AD POPPINS BOLD All-caps

Head / Subhead = 1.6

THE TERMINATOR

Left aligned / Centered

S U B HE A D POPPINS LIGHT

Head / Subhead = 1.6

Sill gripper / TerminatiÓn Fila

Left aligned / Centered

B ODY POPPINS REGULAR

Replaces: 12 pieces of sill trim. Snap or Nail into

1.6 line-height

with All Vinyl Profiles Including Lap ,Dutch,

Left aligned

J Channel to terminate all siding types. Works Shake, Vertical, Scallop, and Composite.

H E A D IN G SUB HEAD